With the full 62nd GRAMMY Award nominations dropping bright and early this morning, the music industry is now wide awake and celebrating on social media.

Read on to share in the excitement with some of the 2020 GRAMMY nominees: Lizzo, James Blake, Billie Eilish, H.E.R., Yola, Lil Nas X, Ariana Grande and more!

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First-time nominee Lizzo is "feelin' good as hell" about her momentous eight nods, which include Record Of The Year, Album Of The Year and Best New Artist. She took to her Twitter bright and early, not long after the news went live to share the big mood. "THIS HAS BEEN AN INCREDIBLE YEAR FOR MUSIC AND IM JUST SO THANKFUL TO EVEN BE PART OF IT," she beamed in her second tweet, followed by "WE ARE ALL WINNERS." Congrats, queen!

Billie Eilish is another first-time nominee who's also up for Record Of The Year, Album Of The Year Best New Artist and more. The young anti-pop star, whose older brother FINNEAS produces her music, wrote "BETWEEN ME & MY BROTHER ITS 11 NOMINATIONS thank u grammyyys this is an honor." Talk about a sibling power duo!

Another first-time nominee and Best New Artist contender, Yola, is reveling in this big day. "I'm trying to find the right words for the @RecordingAcad nominations this morning, this is an absolute dream!!" the rising Queen of Country Soul first wrote on Twitter this morning.

Two hours later, the British songstress came up with a few more words to summarize her joy: "To be be nominated for four @RecordingAcad #GRAMMYs in the 10th month of my debut year is beyond a dream come true. Thank you to my incredible team and everyone who has supported and believed in me along the way. I'm truly honoured to be in the category with every artist nominated."

Country/trap king Lil Nas X also joined the first-time nominee rodeo with six nods, including for Best New Artist, Album Of The Year—for his debut EP, 7—and Record Of The Year for "Old Town Road."

"NO F***ING WAY" he wrote on Twitter. Yee-haw indeed, cowboy.

GRAMMY-winning alt-electro crooner James Blake, who was a Best New Artist nominee back at the 56th GRAMMY Awards, also took to social media to share the weight of this prestigious peer recognition. "Assume Form nominated for best alternative album! This one meant a huge amount to me. ahhhhhhhhh! LOVE YOU ALL," he wrote on Instagram.

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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/B5F_EmTnJtc/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Assume Form nominated for best alternative album! This one meant a huge amount to me. ahhhhhhhhh! LOVE YOU ALL </a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/jamesblake/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> James Blake</a> (@jamesblake) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-11-20T16:13:03+00:00">Nov 20, 2019 at 8:13am PST</time></p></div></blockquote><script async src="//www.instagram.com/embed.js"></script>

Rising R&B powerhouse H.E.R., won her first two GRAMMYs at the 61st GRAMMY Awards, where she was a Best New Artist nominee. She is understandably thrilled about her five nominations this year, and gave her tweet the all-caps, multiple-exclamation-point treatment: "5 NOMINATIONS!!!! WHAAAAAT. THATS CRAZY!!!! AGAAAAAINNNNNN. AAAHHHHHHHHHHHHHHHHHHH. GOD IS GREAT."

Pop queen Ariana Grande may have won her first GRAMMY earlier this year, for Sweetener, but she was still blown away by today's news. She is up for five awards this year, including for Album Of The Year and Best Pop Vocal Album (the gramophone she snagged in 2019) for her 2019 follow-up, thank u, next.

In one of her excited tweets this morning she wrote, "thank u for acknowledging this music my beautiful best friends and i created in just a few weeks together. the acknowledgement is truly enough on its own for me and my heart."

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">thank u for acknowledging this music my beautiful best friends and i created in just a few weeks together. the acknowledgement is truly enough on its own for me and my heart. pls allow me to bring all of my friends who made this w me so they can make sure my heart is beating. <a href="https://t.co/GqBRyP2yCz">pic.twitter.com/GqBRyP2yCz</a></p>&mdash; Ariana Grande (@ArianaGrande) <a href="https://twitter.com/ArianaGrande/status/1197200698103996421?ref_src=twsrc%5Etfw">November 20, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

GRAMMY-winning alt-rock stalwarts Cage The Elephant were stoked to earn another Best Rock Album nod, the category they won at the 59th GRAMMY Awards. The band wrote, "Such a blessing and honor to wake up this morning and see we're nominated for a GRAMMY!!! BIG LOVE!!!! @RecordingAcad #GRAMMYs2020 #GrammyNominations #GRAMMYs."

First-time nominees and Brit-rock experimenters The 1975 are celebrating their Best Rock Song nomination, sharing, "// B E S T R O C K S O N G - N O M I N A T I O N // @RecordingAcad L O V E #GRAMMYs," along with a picture featuring lyrics from the nominated song, "Give Yourself A Try."

Nigerian Afro-fusion artist Burna Boy also received his first GRAMMY nomination this year, as his major 2019 album, African Giant, is up for Best World Music Album. He joined in the conversation, retweeting a plethora of fan congrats, as well as his own post, which simply read, "African Giant #GRAMMYs @RecordingAcad!!"

Young rapper YBN Cordae officially joins the ranks of GRAMMY-nominated artists with his two first-ever nods (Best Rap Song and Best New Rap Album) for his 2019 debut LP, The Lost Boy. He shared his excitement with a tearful video of gratitude on his IG stories, as well as several tweets, one of which read, "Bro my DEBUT album got nominated for BEST RAP ALBUM..... this sh*t crazy."

He also tweeted a video of himself from just two years ago, prophesizing more was on the horizon ("This is just the beginning…give me two years"). "Don't let nobody tell you can't do whatever the f**k you put your mind too," this tweet read. Dayum, word.

While there are far too many nominees to share in this article, let's go out with pivotal U.K. electronic duo The Chemical Brothers, who are up for three GRAMMYs this year, including Best Dance/Electronic Album. They were first nominated (and won) back at the 40th GRAMMY Awards, for their classic 1997 track "Block Rockin' Beats."

"Joyful about today's 3 Grammy @RecordingAcad nominations for Best Dance/Electronic Album (No Geography), Best Dance Recording (Got To Keep On) & Best Music Video (We've Got To Try)! Love & gratitude to all that made it possible! #NoGeography #GRAMMYNoms #GRAMMYs #ChemicalBrothers," they shared.

Stay tuned to GRAMMY.com, our YouTube page, our social channels (follow us on Facebook, Instagram and Twitter) and our newsletter (sign up below) for the latest on all things 62nd GRAMMY Awards. And don't forget to tune in on Jan. 26, 2020 to catch the Biggest Night In Music to find out who takes home the golden gramophones!

2020 GRAMMY Awards: Complete Nominees List

At the 2024 GRAMMYs, Taylor Swift became the artist with the most Album Of The Year awards in GRAMMY history with four total wins. But her first record-breaking AOTY moment traces back eight years ago, when she became the first woman to win the category twice.

In this episode of GRAMMY Rewind, relive the moment she won the historic golden gramophone for her iconic fifth studio album, 1989, at the 2016 GRAMMYs.

“I want to thank the fans for the last 10 years,” Swift beamed, praising her loyal fanbase, the Swifties. She later acknowledged the Recording Academy for “this unbelievable honor” and the project’s main producer, Max Martin, who “deserved to be up there for 25 years.”

Before she left the stage, she offered an inspiring message to aspiring female musicians in light of her groundbreaking win. “To all the young women, there are going to be people along the way who try to undercut your success or take credit for your accomplishments or your fame,” she explained. “But if you just focus on the work and don’t let those people sidetrack you, someday, when you get where you’re going, you’ll look around and know that it was you and the people who love you who put you there. That will be the greatest feeling in the world.”

Check out Taylor Swift’s complete acceptance speech for her second Album Of The Year win, before diving into the release of The Tortured Poets Department, and check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

Get Ready For Taylor Swift's ‘The Tortured Poets Department’ Album Release: Everything You Need To Know

It may be hard to believe, but Weekend 1 of Coachella 2024 is already over. Clearly, time flies when you’re having fun — particularly when beholding the world’s leading artists, convened in the Indio desert in California.

If you weren’t there, the festival was filmed, of course. You can enjoy Coachella from the comfort of your own home, sans-sunburn, undrenched with champagne.

As you survey Coachella’s sold-out first weekend, read on for 20 performances, debuts and moments that surprised and touched us from Coachella Weekend 1.

Lana Del Rey's Headlining Set Brought Out GRAMMY Winners Billie Eilish, Jon Batiste & Jack Antonoff

After rolling deep up to her desert set on a fleet of motorcycles for her Friday performance, Lana Del Rey infused her iconic sad-girl pop persona into every facet of her Gatsby-esque performance. 
Her headlining set also included some special GRAMMY-winning guests: Jon Batiste and 2024 Producer Of The YearJack Antonoff both accompanied on piano, while Billie Eilish joined her idol on stage for duet performances of "Ocean Eyes" and "Video Games." Sharing a moment with her hero on stage at the end of the set, Eilish declared, "This is the reason for half you bitches’ existence, including mine.”

Tyler, The Creator Brings Out Childish Gambino, A$AP Rocky, Kali Uchis and Charlie Wilson

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Saturday's main stage event kicked off with a ruckus 80-minute set by creative magnet Tyler, The Creator, who transformed the stage into an ever-changing desert scene to host fellow performers.

First up, Childish Gambino hit the stage to perform a duet of "Running Out of Time," before A$AP Rocky joined for a performance of two tracks, "Potato Salad" and "Who Dat Boy."

Tyler admitted he once saw both as rivals, but now considers them friends. Kali Uchis also returned to the desert stage with Tyler for a quick appearance as well as legendary singer/songwriter Charlie Wilson, who made an unexpected appearance to accompany Tyler on a laid-back version of "EARFQUAKE." 

No Doubt Made Their Grand Re-Entrance (With Olivia Rodrigo!)

No Doubt electrified Coachella with their first performance in nine years, featuring all original members and a blend of eclectic hits that defined their career. Their memorable reunion set highlighted their timeless appeal and was punctuated by a surprise appearance from pop sensation Olivia Rodrigo for a duet performance of No Doubt classic, "Bathwater."

Taylor Swift and Travis Kelce Show Up To Support Ice Spice And Jack Antonoff's Bleachers

The Queen of Pop, Taylor Swift herself, showed up on Sunday with her boyfriend Travis Kelce among the crowds to support her friends: producer and Bleachers band member Jack Antonoff and Eras tourmate Ice Spice. 

Will Smith Joined J Balvin For The “Men In Black” Theme

What slap? Last year, Will Smith appeared at “A GRAMMY Salute To 50 Years Of Hip Hop” as one half of DJ Jazzy Jeff and the Fresh Prince. And at Coachella 2024, the world was treated to another throwback, as he and four-time GRAMMY nominee J Balvin performed the immortal theme to Men in Black.

Doja Cat Brought Out A$AP Rocky, 21 Savage and Teezo Touchdown

GRAMMY winner and 19-time nominee Doja Cat turned in a performance heavy on rap — and also puppet dinosaurs. As per the former, A$AP Rocky, 21 Savage and Teezo Touchdown touched down, collaborating with Doja on “Urrrge,” “N.H.I.E.,” and “Masc,” respectively.

Ice Spice Previewed A New Song Onstage

Something’s stirring in Ice Spiceworld. At Coachella, she wowed with her live debut of a new song that sampled Sean Paul’s 2005 track “Gimme the Light.” (She closed out with “Think U the Shit (Fart).”)

As reported earlier in April, Ice Spice is going to make her acting debut in Spike Lee’s new movie High and Low, starring Denzel Washington. 

Peso Pluma Made His Coachella Debut

¡Corridos tumbados de por vida! In the wake of his big win at the 2024 GRAMMYs — Best Música Mexicana Album (Including Tejano), for GÉNESIS — Peso Pluma lit up Coachella 2024 with that signature fusion of folky guitar ballads and modern hip-hop, with special guests including Becky G and Arcángel.

Lil Uzi Vert Previewed A New Song Onstage

Ice Spice wasn’t the only act to preview new material at Coachella 2024. Enter four-time GRAMMY nominee Lil Uzi Vert, who performed a hypnotic and — again — unnamed track, one that seemed to be tailor-made for Coachella.

A Mini-Fugees Reunion Went Down (Thanks To YG Marley)

Lauryn Hill and Wyclef Jean are no strangers to reigniting the Fugees spirit onstage — they did so at Essence Fest 2022, while GRAMMY.com was reporting on site. This time, they kept it in the family; during Hill’s son YG Marley’s set, both Fugees came out, playing classics like “Killing Me Softly.” (The embattled Pras wasn’t present.)

Blur Announced This Was Their Last Performance Together

Social media is currently abuzz at the allegedly unresponsive audience for Blur — but what’s a viral, out-of-context clip supposed to prove, anyway? Whatever the case may be, after their rollicking set, Damon Albarn and company declared that the Britpop icons were entering another hiatus.

Bizarrap Brought Out Shakira

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Mega-watt Argentine producer Bizarrap brought his BZRP Music Sessions to the Coachella stage and included a surprise appearance from superstar Shakira.

Shakira and Bizarrap won the Latin GRAMMY for Song Of The Year at the 2023 Latin GRAMMYs for "Shakira: Bzrp Music Sessions, Vol. 53," a featured track on her fresh-out-the-trap album, Las Mujeres Ya No Lloran. 

Billie Eilish Threw A Special “Billie & Friends” Party & Hyped Up The Crowd With The Killers’ “Mr. Brightside”

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After surprising fans during Lana Del Rey's Friday set, Billie Eilish treated fans and special guests to a preview of her new album, Hit Me Hard and Soft at the Do LaB Stage on Saturday night.

The previewed songs were well-received by an enthusiastic set of attendees who were introduced to yet-to-debut tracks "“Lunch,” "L’Amour De Ma Vie," and "Chihiro." 

"Yo Gabba Gabba!" Showed Up To The Aquabats’ Pool Party

Christian Jacobs, lead singer of the Aquabats, co-created the "Yo Gabba Gabba!" TV show — and the colorful cast of costumed characters showed up to their pool party! This marks yet another example of ska picking up at Coachella — see the transcendent No Doubt and Sublime performances.

Sublime Made Their Coachella Debut With Jakob Nowell

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As you may have read, Sublime are back, against the odds — not with Rome, but with Jakob Nowell, original Sublime frontman Bradley’s son. (It must be said: Bradley died at 28, ending the band’s original run; as he takes the guitar and mic, Jakob himself is 28.)

Speaking of the guitar — he wielded his old man’s, in an emotional and electrifying set that proved these songs’ durability and beyond.

Vampire Weekend Brought Paris Hilton Onstage To Play Cornhole

Life imitates Mad Libs! The beloved indie rockers are out promoting their new album, 2024’s Only God Was Above Us — and who better to cheerlead than the one and only Paris Hilton, to play the classic bean bag game with the crew?

Dom Dolla Brought Out Nelly Furtado

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Dance/electronic sensation Dom Dolla returned to Coachella for a charged set featuring festival first-timer Nelly Furtado who joined to perform their GRAMMY-nominated track, "Eat Your Man."

Furtado gave her all during the rousing performance, a testament to the duo's synergy after Dom Dolla brought the singer out of a six year hiatus to work together on the song.

Sky Ferreira Made A Surprise Appearance With Kevin Abstract

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If Sky Ferreira seems like an unlikely candidate to belt out a Lady A hit, think again. The singer/songwriter brought newfound heft to the five-time GRAMMY winners’ classic hit, “Need You Now,” with Kevin Abstract.

Does this foreshadow a reappraisal of the country mainstays’ catalog? Once the dust settles re: the ska revival, we’ll have that conversation.

Kesha Showed Up To Rock With Reneé Rapp (And Diss A Certain Disgraced Rapper)

“Wake up in the morning feeling like P. Diddy,” Kesha once rapped, in her inescapable 2009 hit “Tik Tok.” Well, that didn’t age well, and Kesha knew that. So she changed “P. Diddy” to “me” — and if that’s just going to be the official lyric now, that’s fine by the music industry. Reneé Rapp, of Mean Girls fame, bolstered her.

Mac DeMarco Joined Forces With Lil Yachty

Mac DeMarco’s been a savvy chameleon at this stage in his career, prioritizing brainy collaborations over typical album release cycles.

He has two songwriting credits on Yachty’s game changing 2023 album Let’s Start Here, and during Yachty’s performance, he showed up to perform two of his song songs: “On The Level,” from 2017’s This Old Dog, and “Chamber of Reflection,” from his decade-old album Salad Days.

Additional reporting by Nina Frazier.

10 Must-See Artists At Coachella 2024: Skepta, The Last Dinner Party, Mdou Moctar, Cimafunk & More

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Backstreet Boys at the 1999 GRAMMYs.

Photo: Ron Galella, Ltd./Ron Galella Collection via Getty Images

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25 Years Of Backstreet Boys' "I Want It That Way": 10 Covers By Ed Sheeran, Lil Uzi Vert & More

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To commemorate the anniversary of Backstreet Boys' biggest hit, take a look at 10 clever ways it's been covered and sampled — from Ed Sheeran's karaoke bit to a Weird Al special.

Tamara Palmer

|GRAMMYs/Apr 12, 2024 - 03:38 pm

When the Backstreet Boys released "I Want It That Way" on April 12, 1999, they likely had no idea how beloved their smash hit would still be a quarter-century later.

Written by the Swedish powerhouse team of Andreas Carlsson and Max Martin, "I Want It That Way" is undoubtedly BSB's signature hit, particularly thanks to its memorable undulating melody and its long-debated cryptic meaning. But perhaps the most surprising part of the song's legacy is how it has resonated across genres — from a TikTok cover by Korn to a hip-hop sampling by Lil Uzi Vert.

As the Backstreet Boys celebrate the 25th anniversary of "I Want It That Way," take a look at how the song has been diversely covered, lovingly lampooned and karaoke jammed by an array of voices in the business.

Weird Al Yankovic (2003)

When the king of parody songs selects one to skewer, you know it's an iconic song. Weird Al Yankovic paid tribute to the largeness of the Backstreet Boys classic when he used "I Want It That Way" as the basis of a song called "eBay" in 2003.

Yankovic's chorus replaces the original's with, "A used pink bathrobe/ A rare mint snow globe/ A Smurf TV tray/ I bought on eBay." The Backstreet Boys send up appears on Yankovic's album Poodle Hat, which won Best Comedy Album at the 2004 GRAMMYs.

One Direction (2013)

Three years One Direction formed on "The X Factor," the five lads — Harry Styles, Zayn Malik, Niall Horan, Liam Payne and Louis Tomlinson — included a cover of "I Want It That Way" on their 2013 concert set lists, the young boy band paying homage to the ones that came before them. Though their English accents poked through at times, their version was loyal to the original, and got their crowds singing along.

"Glee" (2013)

Poking fun at the presumed rivalry between *NSYNC and Backstreet Boys, a medley of the former's "Bye Bye Bye" and "I Want It That Way" was featured in Season 4, Episode 16 of "Glee." In the episode — aptly titled "Feud" — choir director Mr. Schuester (Matthew Morrison) and glee club heartthrob Finn (Cory Monteith) face off in an epic boy band battle, which ultimately proved the groups' respective music was more cohesive than divisive.

Brittany Howard and Jim James (2016)

The lead singers of Alabama Shakes and My Morning Jacket covering a boy band classic. It doesn't sound real, but Brittany Howard and Jim James did just that in 2016 when they recorded "I Want It That Way" for an animated short cartoon called "A Love Story."

Released by the fast food chain Chipotle Mexican Grill, the clip was part of a creative campaign to showcase the company's focus on natural ingredients. Howard and James highlight the poignancy and versatility of the song by adding lush string arrangements and dramatic beats.

Backstreet Boys x Jimmy Fallon and The Roots (2018)

The 2018 live performance of "I Want It That Way" by the Backstreet Boys, Jimmy Fallon and The Roots for "The Tonight Show" is arguably the sweetest rendition of the song — and not just because they're using a mini xylophone, baby tambourine and other toy classroom instruments. It's even more endearing than the previous collaborations between Fallon and Backstreet Boys: a barbershop singing version of Sisqo's "Thong Song" and a "Bawkstreet Boys" version of "Everybody (Backstreet's Back)," with everyone dressed like fluffy birds.

The 1975 (2020)

British rockers The 1975 performed a fairly faithful cover of "I Want It That Way," hitting all the high notes at several of their 2023 world concert tour stops. But it's not the first time frontman Matty Healy has hinted at the Backstreet Boys' influence on his band: he told Pitchfork in 2020 that "College Dropout-era Kanye West meets Backstreet Boys" was part of their veritable moodboard at the time when working on their own song called "Tonight (I Wish I Was Your Boy)."

Lil Uzi Vert (2020)

In 2020, Lil Uzi Vert released a rap song called "That Way" that includes a refrain of "I want it that way" sung to the tune of the Backstreet original, but with an AutoTune twist. From there, the lyrics become quite a bit naughtier than anything the BSB guys have uttered in any song.

"I don't know how [the idea of] Backstreet Boys got involved in this song, I really don't," the song's producer Supah Mario told Splice at the time. "I think it was all Uzi. But it was a game changer."

The interpolation was so good, in fact, that Nick Carter even invited Lil Uzi Vert to collaborate: "Now you're gonna have to be featured on our next album bud," he tweeted upon the song's release.

Korn (2022)

Fans of Korn know that the nu metal band has a sense of humor, but few could've expected that Jonathan Davis and crew would post a TikTok of themselves singing "I Want It That Way" in 2022.

"I never wanna hear you say… 'Worst Is On Its Way,'" reads the caption on the post, a tongue-in-cheek reference to Korn's 2022 song of the same name.

Backstreet Boys responded on the app via a hilarious Duet video with Nick Carter. In the video, Carter — who sports fabulous metal eye makeup and a long silver wig — doesn't actually say or sing anything, he just drops his jaw in amazement.

Backstreet Boys x Downy (2022)

Downy hired the Backstreet Boys to poke fun at "I Want It That Way" with the now-viral "Tell Me Why" commercial in 2022. All five members — Nick Carter, Howie Dorough, Brian Littrell, AJ McLean and Kevin Richardson — appear as a Backstreet Boys poster on the wall that comes to life, using the "tell me why" hook of their hit to engage a woman doing laundry in a conversation about washing her clothes.

As Saatchi group account director Jen Brotman told Muse at the time, the nostalgic ad also spawned some memories for the folks working on the ad campaign.

"The moment [BSB] stood in front of the camera, they rehearsed 'I Want It That Way' just to get the notes right, and we felt like we were getting serenaded on set," Brotman recalled. "We couldn't believe how emotional we all got — there may or may not have been tears in some eyes. The song has always been a karaoke favorite of the team, so we knew which 'tell me whys' we wanted them to hit, and we still can't get it out of our heads."

Ed Sheeran (2023)

When he fancies singing a bit of karaoke, Ed Sheeran loves leaning on "I Want It That Way," as the star showed at his favorite Nashville bar in July 2023. A patron caught him on camera and his happiness level is undeniable when belting out this enduring pop classic.

As Sheeran told CBS News a few months later, he grew up on the pop hits of everyone from Backstreet Boys to Britney Spears. But what he said about "I Want It That Way" specifically may be the best way to describe its long-lasting impact: "You can't be in a bar, a couple of beers in, and 'I Want It That Way' comes on and not be like, 'This is a good song.' You can't."

24 Songs Turning 20: Listen To 2004's Bangers, From "Yeah!" To "Since U Been Gone"

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Billie Eilish's New Album 'Hit Me Hard And Soft': Everything We Know About Release Date, Close Friends Campaign & A More Eco-Friendly Release

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On May 17, Billie Eilish will release her third studio album with brother Finneas — a release that emphasizes sustainability. Read on for everything about 'HIT ME HARD AND SOFT,' from the singer's eco-conscious production to innovative cover art.

Nina Frazier

|GRAMMYs/Apr 8, 2024 - 10:20 pm

Billie Eilish has announced her third studio album, HIT ME HARD AND SOFT out May 17. 

Fresh off a sweeping set of award wins for Song Of The Year and Best Song Written For Visual Media at the 2024 GRAMMYs and Best Original Song at the Oscars for her hit single, "What Was I Made For?" from the Barbie soundtrack, Eilish is swapping Barbie pink for submerged shades of blue. 

Her new album, another collaboration with brother Finneas, comes almost three years after her sophomore effort, 2021's Happier Than Ever.

Ahead of the official press announcement and Instagram post on Monday, Eilish unleashed a viral ad campaign teasing the release. Billboards featuring the nine-time GRAMMY winner's "blohsh" symbol (a genderless human stick figure) with what fans guessed were cryptic lyrics, appeared in blue font on a black background across major cities, including Los Angeles and New York City's Times Square. Then, Eilish changed her social media icons to a shade of blue and treated Instagram followers to some more mystifying visual content via a set of story posts that included her millions of fans being added to Close Friends on the app. 

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That strategy paid off, exploding the number of followers Eilish counts on the platform to over 120 million (up from 110 million on Friday) in the span of just three days. One fan summed up the collective rush to join the inner circle with a comment that's racked up over 10,000 likes: "Not a big deal but I’m on her close friends."

As she dives into deeper artistic waters with her third album, Billie Eilish continues to push the boundaries of music and environmental activism, blending her unique sound with a strong commitment to sustainability. Read on for everything GRAMMY.com has unearthed about Eilish's upcoming release. 

There Won't Be Any Pre-Released Singles

Fans hoping for an early taste of what's to come will have to wait almost a full month to quench their thirst for any new music. 

Eilish confirmed via Instagram that the album will drop in full, without any pre-released singles. “So crazy to be writing this right now i’m nervyyyyy & exciteddd," Eilish wrote. Continuing, "Not doing singles i wanna give it to you all at once. Finneas and i truly could not be more proud of this album and we absolutely can’t wait for you to hear it. Love you love you love you.”

The Track List is ‘Spirited Away’

On April 18, Eilish posted the full tracklist for Hit Me Hard And Soft on her Instagram in a post that lists 10 tracks including one named "CHIHIRO," a title borrowed from the Japanese animated film Spirited Away.

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Eilish teased a 15-second snippet of the track in a recent interview with Zane Lowe for Apple Music which included Eilish softly singing, “Today, maybe tomorrow/ Open the door for me/ I know you said before/ You can’t cope with it no more.”

In the same interview with Apple Music, Eilish noted that she and brother Finneas created the album as if no one would ever hear it. "We kind of made the album that if somebody had said, ‘I want you to make an album and no one is going to hear it. You don’t have to worry about anyone’s ears or opinions or anything at all. It’s in your contract to make an album but no one can hear it,’ Eilish told Lowe. "We pretty much made that album. We made that album without much thought of other people.” Watch the full interview below.

It's Her Most Daring Work To Date

The album is set to debut in a year poised to feature some of the most significant releases from major musicians, each exploring and redefining genre boundaries, trends, and soundscapes.

"HIT ME HARD AND SOFT is a diverse yet cohesive collection of songs, ideally listened to in its entirety from beginning to end," a press release accompanying the announcement stated.  "The album does exactly as the title suggests: hits you hard and soft both lyrically and sonically while bending genres and defying trends along the way." 

The Cover Art Is Haunting

The cover art is elusive and mysterious, featuring a dark and moody image of Eilish that matches statements about her plunging to new depths as an artist. Dressed head-to-toe in dark colors, she is depicted sinking into the depths of a body of water, beneath a stark white door floating at the surface.

The cover art tracks against the statements in the press release that note, "HIT ME HARD AND SOFT journeys through a vast and expansive audio landscape, immersing listeners into a full spectrum of emotions." 

The Release Is Focused On Sustainability

Eilish is hoping to turn the power of her fans into a force for good — her latest album hopes to set a new standard for eco-conscious music production with sustainability baked into the production of CD, cassette, and vinyl releases. 

In an interview with Billboard Eilish said, "The fact that I have a far bigger audience and platform than I’ve ever had in my life means I can reach that many more people, and that’s such a huge responsibility and privilege to have." She continued, “If I don’t use that privilege to do some good in the world, then what’s the point?"

According to a new sustainability page on her website, fans can anticipate eight distinct vinyl variants, each unified in track-listing but varied in their sustainable creation. Available through her website and major retailers, the standard black vinyl is crafted entirely from recycled materials. The other seven vibrant variants use ECO-MIX, which repurposes leftover vinyl pieces, or BioVinyl, reducing carbon emissions by 90 percent with ingredients like used cooking oil. The packaging itself is also focused on environmental responsibility, featuring certified recycled content and plant-based ink. 

On building more sustainable processes into her album release as a major artist, Eilish told Billboard, “I can’t just ignore what I know and go about my business and career and not do something. That’s just not how I was raised, or how I want to live my life."

Watch Billie Eilish & FINNEAS’ 2024 GRAMMYs Red Carpet Interview

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5. 5Billie Eilish's New Album 'Hit Me Hard And Soft': Everything We Know About Release Date, Close Friends Campaign & A More Eco-Friendly Release