For decades, Japanese music has been one of the hardest to access as a foreigner. Even with the popularization of cultural exports like anime and the emergence of streaming platforms, it is still considered a niche, and fans often have to dig deep in order to find albums, translations, or any kind of content at all.

"There weren’t many opportunities for Japanese music to go out into the world until now," says YOASOBI’s producer and songwriter, Ayase, over a Sunday morning Zoom from Tokyo. "If we were to break into the mainstream, I think there’s a lot more work to do. Being a part of Coachella is one of them."

The duo, composed of Ayase, 30, and vocalist Ikura, 23, is gearing up for their first performance at the mighty Californian festival next weekend, plus two sold out headline shows in Los Angeles and San Francisco. In August, they are set to play at Lollapalooza in Chicago, IL. 

"Performing at festivals like Coachella was one of our goals when we put our live team together, so I believe that it will be a place for us to grow further,” says Ikura, who lived in Chicago as a kid and considers these opportunities a "full circle" moment.

Read more: 10 Must-See Artists At Coachella 2024: Skepta, The Last Dinner Party, Mdou Moctar, Cimafunk & More

Formed in 2019, YOASOBI found overnight success with their debut single "Yoru ni Kakeru," a bright-sounding but harrowing tale that topped Billboard’s Japan Hot 100 chart for six non-consecutive weeks. They continued to rise further, recording five EPs (three in Japanese, two in English), the opening theme to Netflix’s anime series "Beastars," 2021’s "Kaibutsu," and their magnum opus so far: "Idol."

Released in 2023, "Idol" became a massive hit, placing No.1 at Billboard's Japan Hot 100 chart for 22 weeks and counting — an all-time record break. It was also the nineteenth best-selling song of 2023 worldwide, according to the IFPI. With these accolades, it’s easy to understand why the duo is fully booked, but what makes their music so enticing to global audiences? 

Listening to YOASOBI is like entering a rabbit hole. First, you get hypnotized by the glistening synths, bursting like fireworks, and the rock riffs taking melodies to full-speed. Then, you discover their adage is "novel into music," and all songs are based on fictional stories written by various authors. There’s also the animated music videos, each with a different style, giving their sounds another layer for interpretation. And finally, there are Ayase’s and Ikura’s (under the name Lilas Ikuta) own solo careers — treasure troves ready to be unearthed.

"I don't know, to be honest," says Ayase when asked about their growing popularity. "I guess the fact that a lot of Japanese [exports] have been prevalent around the world had to do with it. But also, maybe it's because people are experiencing this combination of music with storytelling that is interesting to them." Ikura agrees, adding that YOASOBI allows fans to "enjoy this bigger world that we are part of in a more three-dimensional way."

The experience is similar to how they create their music: mining, collecting, mixing, and transforming different threads into a new fabric. From fictional stories, Ayase transmutes his feelings into beats on his laptop with Logic Pro, then inputs melodies and lyrics through Vocaloid softwares like Hatsune Miku. Ikura listens to the Vocaloid demos, and then adds her own feelings and flair into the interpretations. For English-language tracks, they work with translator Konnie Aoki, who is "very mindful of phonetic sounds," and Ikura listens to the Japanese versions up until it’s time to record, so that she can have "the right emotions set."

It’s such a natural process for them that Ayase is surprised to know that there are still people who don’t consider Vocaloid as "real" music. “Those people probably don’t know what music is,” he says with a laugh. “Do they think that instrumental music, where there's no human singing, isn’t real music? There’s really great Vocaloid music out there, and it’s basically [voices] created through synthesizing softwares. It's very different from AI, which is auto-generated music. Vocaloid is humans creating music using these softwares. That's the only difference from a human singing a song.”

To Ikura, who maintains her burgeoning solo career in tandem with YOASOBI’s busy schedule, Vocaloid allowed her to broaden her talents. "It is my first time singing songs that somebody else wrote, so it was an opportunity to challenge myself with things that I wouldn't necessarily write, or sing in a tone or voice that I wouldn't come up with myself." She says that these experiences influence her solo works all the time, in a "synergy" that allows her to "have more colors to work with in my palette."

"I started producing music through Vocaloids,” adds Ayase. “And it truly broadened my ideas and imagination when it comes to creating music. It allows creators to come up with melodies that a human singer may not come up with. It's a fascinating culture. The possibility I feel is infinite, and it really makes the impossible possible, in a way.”

Read more: It Goes To 11: How One Piece Of Technology Makes YOASOBI's Musical Vision Come To Life

Endless possibilities are also a big allure in AI technologies, but Ayase doesn’t see this as a threat. With the right boundaries, it’s just a tool — like Vocaloid, Logic Pro, and the internet — that can be used positively. "However, as a creator myself, I really hope that creative works come out of the imagination and ideas of the human mind. In that sense, [AI] may not be 100% a positive thing for us," he shares.

But that’s something for the future. Now, YOASOBI is focusing on their very real, very tangible events ahead. "Finally, we have this opportunity where people around the world are discovering our music. So, performing at festivals like Coachella, Lollapalooza, or doing our solo shows, I think it's important that we communicate with the audiences and maximize this opportunity as much as possible," says Ikura.

And it’s not just YOASOBI getting all the attention: according to data and research company Luminate, J-pop in general is on the rise. "I’m very proud, as a Japanese person, for that situation. For us, it’s really about taking it one step at a time," says Ayase. “Our ultimate wish is to have our music or reach as many people around the world as possible, and so we will continue to work hard every day."

9 Essential K-Pop/Western Collabs: From BTS And Megan Thee Stallion, To IVE And Saweetie

Over the past 15 years, Cults have captivated audiences with their atmospheric, layered compositions that pack a pop-friendly punch. Now, on the brink of releasing their fifth album, To The Ghosts, on July 26, Madeline Follin and Brian Oblivion reflect on their journey and new creative freedom. 

While their previous albums required the duo to stick to deadlines precariously organized between tours, the pandemic provided new circumstances. Freed of distractions and obligations, Follin and Oblivion traveled to Los Angeles in 2022 to join up with their longtime producer Shane Stoneback (Vampire Weekend, Sleigh Bells) to craft an album that looks back on their past while pushing their sound ahead.

"We don't have the sales pitch for the album down yet, but there's no other band that sounds like us," says Oblivion. "We're digging into our thing, and if you're into anything we've done before, you'll love this one."

Adds Follin, "We're like no other."

The album title is addressed to the ghosts of both Oblivion and Follin's past selves. As Oblivion explains, their four prior albums were time capsules that reflected the period in which each album was written and recorded. This release is something different.

To The Ghosts is a personal landmark for Follin, particularly. In 2020, upon the release of Cults' fourth album Host, she admitted that she'd been too shy to bring her own songwriting and demos to the table for the band's first three albums. It was Stoneback's encouragement that altered the creative process for the duo, resulting in their most collaborative album to date, and significantly more reliance upon live instrumentals in the studio.

"We spent a month in an AirBnB then a week in the studio with Shane," explains Follin.

"It was a mad dash to replace all the midi instruments with real ones, so we were running around playing vibraphones, organs, and guitars and all these things we'd recorded in demos and laying it all back down in one week."

It may have been a mad rush at the end, but over the years the duo have refined their formula for making albums. They're no longer the giddy art students and lovers making DIY music with no plans for world domination.

In 2010, Follin and Oblivion founded Cults and released their debut EP "Cults 7", followed by their debut self-titled album in 2011, which was similarly lauded. By the time their sophomore album "Static" arrived in 2013, the pair had freshly broken up and the themes of being creatively and emotionally stagnated resonated in dramatic, spacious orchestral compositions. They followed up with "Offering" in 2017, which was the first of the duo's albums to lean into optimism and a sense of embracing a more pop-friendly path.

That optimistic pop thread is picked up once more in "Crybaby", the first of 10 tracks that kicks off the new album. It launches with a lush, reverb-rich guitar hook and shuddering church bells, then shifts into a calypso beat and Follin's dreamy ode to escaping the modern malaise ("dry your eyes / turn off the screen"). Like the other catchy, bittersweet synth-pop numbers on To The Ghosts, "Crybaby" wraps up in close to three minutes. 

The lengthy outliers are "You're In Love With Yourself" and the closing track "Hung The Moon," which runs over five minutes. Ending an album with an epic power ballad is their signature style and "Hung The Moon" bathes in drama, love, loss and redemption. "In a storytelling way, that's the only ending that makes sense to us, a melancholy resolution," Oblivion says.

To The Ghosts captures everything fans adore about Cults and they'll have ample opportunity to catch them performing live this year. The duo are set to return to Lollapalooza opening for Vampire Weekend on Aug. 4, followed by their own headlining U.S. tour the same month. 

Ahead of their intensive touring schedule, the duo joined GRAMMY.com on a group video chat from their respective homes in New York’s East Village one evening, to discuss their upcoming release.

This interview has been edited for brevity and clarity.

You began working on this album during the pandemic. Tell me where you wrote and recorded material, and whether you did that together or separately?

Madeline Follin: We were writing and recording in Brian's spare room. Can you see him?

Brian Oblivion: This tiny room! [directs the camera around a room not much bigger than 7 x 10 feet].

Follin: I sat on that couch right there, and we spent a lot of time in that little room [laughs]. For the most part we were together for the entire thing.

**Madeline, you revealed that before making your fourth album Host, you were too shy to show your own music to Brian and producer Shane Stoneback. What broke that barrier down for you to fully participate in the creative process?**

It was really hard to get it out of me. I had really strong imposter syndrome. Even though Brian was just starting out, he had taken a few recording classes in college, so he knew a lot more of the recording lingo and ways of communicating technically. I didn't know, so I felt so nervous to even communicate what I wanted. Shane helped with that a lot in terms of translating what I wanted into the language of studio speak. Shane is unlike any other producer we've worked with. He heard me out.

Tell me about working with Shane Stoneback in terms of what you came into the conversation with, and what he contributed to shaping this album.

Follin: We thought that we were not going to work with Shane again because he'd largely gotten out of the business. During [the] pandemic he switched careers and began working in the movie business. So, we started working with a few other people, we were feeling it out, and it just wasn't working. We reached out to [Shane], and he randomly happened to have 30 days off and said if we can finish it in 30 days, we can do it. We said, "we're coming out tomorrow."

What were the creative decisions you made in the earliest stages, and how much did you change your mind or allow outside ideas in as you were working on this album?

Oblivion: It took us a really long time. We definitely wrote over 100 songs. I put it all on an iTunes playlist and it was over 6 hours of music. This time we got a lot of confidence from some of our older songs being popular with young people. We thought, maybe the time has come around where we can do exactly what we do, and that's kinda 'new' again. Once we went through all the permutations and landed on "Crybaby," which was the first song on the record, we just thought "this just feels like us, so let's lean into what makes us unique." The messing around period was just trying out new tricks and trying to expand our possibilities.

John Congleton has a real knack for guitar sounds and finding a rawness to live instruments. How did he come to mix this album?

Oblivion: I've been a fan of John's going back to Xiu Xiu and my high school days. He's a master of distortion, him and Dave Fridmann, that's their thing. They can make things really fuzzy and interesting, but also fit it all in the speakers in a way that's like a weird magic trick. We have kind of a vintage sound, and he gets that but he's also smart at highlighting things that are new. He mixed our last record too and from the first conversation, in which he said he thinks like a musician and wants to do something strange, we knew we wanted him.

Follin: We'd mixed with other people before but when we got a mix back from John, he was bringing out parts of the song that we hadn't even recalled leaving in there. He makes our songs sound new to us again. We have a lot of trust and respect in him, and we were trying for so long to get our schedules lined up.

Oblivion: We work on our music for so long that by the time it's ready for the mix, we really want to hear something new. It's refreshing for us that John hears something new in us.

Tell me about "Crybaby," the first single. What were you going for in terms of the music, the mood and the message?

Follin: We'd been working on that song as part of the 100 songs that didn't make it. Brian started working on that song and I had never heard anything like that come out of his computer before, and I was shocked. It's funny because people say it's so "Cults sounding", but I thought it was unlike anything we'd done before. It's got a '60s vibe, an island vibe, to me and I thought we needed to zone in on it.

Oblivion: That was at the point where we decided "let's see if we can still make Cults songs that hark back to the earliest record." I love the lyrics, they're simple and there's no hidden meaning, which is great. A lot of the music that we love and that inspired the start of our band, is really obvious but also really weird in terms of lyrics. "Crybaby" is a fun, whacky diss track.

Let's talk about what inspires you musically.

Oblivion: What gets me excited is spending a lot of time sharpening my Spotify algorithm, so every Monday I get a collection of weirdo emotional love songs about heartbreak, these obscure, catchy B-sides, and whenever I find a song like that, I'm so inspired. Something that has kitsch, gravitas, and a bit of humour, that John waters, David Lynch combination lights me up.

Follin: Right now, I'm really into a lot of Fontaines D.C. I felt a 'Cults' vibe from them even though they probably have no idea who we are. It's been a while since I've put on a song, and then I want to put it on again right away.   

"Left My Keys" is an anthem for growing up. Tell me about your experience growing up in this band.

Oblivion: What makes this record different is that historically, we'd do all the music together over a span of two years, then Maddy would squirrel away to take a month or two to write all the lyrics, and that made the records very reflective of that moment, that time. For this record, because we had a protracted work schedule with nothing else to do, we took the time to slow down and look back. "Left My Keys'' is about being a teenager, and "Crybaby" is about things that happened a long time ago. Growing up is being comfortable enough to address your own past and realizing everything turned out okay so far. It's the first album where we're looking backwards and processing stuff from the last 15 years and before.

This album feels brighter than 'Host.' What happened between 'Host' and 'To the Ghosts' that explains the transition?

Oblivion: There's a lot of stuff we got out of our system. Host and Offering were both dark records, to me. It's wild to see that young people have picked up on "Gilded Lily" and that was such a crazy, cathartic song for us, so now it is crazy and cathartic for them. Most of my favorite bands are dark, sad bands, but that's not the totality of who we are. Being able to explore both sides of who we are was refreshing for us.

Follin: Personally, we were both feeling a lot better in our lives. We worked through a lot of anxiety, and because of the pandemic there was less partying, clubs, and bars. We had time to get healthier.

Oblivion: In a lot of ways our band is defined by our limitations. We have made music for 15 years, just the two of us with the same producer. But every time we make something new and interesting and all the things we think of as roadblocks help to provide a framework for what we do.

You released 'Host B-Sides & Remixes' in 2022, two years after 'Host.' Are there outtakes, or planned remixes, that are planned for this album too?

Follin: Definitely. 100 percent, we will be having something, but I'm not saying.

Oblivion: It's been really fun with the last few albums to put out songs that showed what would have happened if we went in a different direction. Sharing that part of the process with listeners has been fun.

You have a huge schedule of touring. Tell me about the plans and how you mentally and physically endure all the travel and performances. Does it get easier the more you do it?

Follin: No. Every single night, even if we're in the middle of nowhere, whether there's 15 people or 1000, I almost have a heart attack before walking on stage each night. You're crammed in a box with 7 people every night, there's a lot of emotions…

Oblivion: …and something is always breaking at soundcheck, it's like arghhhh! It's really hard, but when we put out Host and we didn't get to tour for two years, we missed that connection. The feeling of sharing your music with people allows us to move past it and get into something new. It's a big part of our personal growth and experience. We love touring.

Follin: In normal daily life, we hang out together. We hang out on weekends. It's not a forced thing. It feels so good to meet fans every single night, too, and hearing stories of how you affected somebody's life.

Most of the tracks on this album fall at around the three minute mark, and many end quite abruptly without fading out or dwindling down. Was that a deliberate strategy, and then why did "Hung The Moon" require that extended time as the finale?

Oblivion: It's verse-chorus-verse-chorus-bridge-chorus and you're done in three minutes!

Follin: Brian is very concerned about time, and I don't think it matters. I like shorter, he likes longer. We're compromising.

Oblivion: "Hung The Moon" is the big epic ballad that ends the record. We have had one on every record, it always ends with a big power ballad. In a storytelling way, that's the only ending that makes sense to us, a melancholy resolution. I love that song because it starts off as a sweet love song then it gets tense and spooky towards the end, but the lyrics stay really loving. It's that transition between the rush of an initial relationship and then the long game, where it's sweet and delicate, but it's also real life, so you're afraid that you'll lose things and you're trying to hold on to that original thing. So, the album ends on a bittersweet note.

Ever since it first began in 2012, KCON has been a delightful surprise for attendees. Turn right on the convention floor, you might receive a goodie bag filled with high-quality skin care products. Turn left, and you could stumble into the first-ever performance of a K-pop group in the U.S. All this happens before the main concert even begins at night.

Returning to the L.A. Convention Center and Crypto.com arena from July 26-28, this year’s hybrid South Korean pop culture festival-convention event will host over 20 artists. 

The line-up ranges from popular acts around like ENHYPEN and NCT 127 to '90s K-pop legends g.o.d and hip-hop icon Tiger JK (aka Drunken Tiger), plus burgeoning acts, including the newly formed seven-member girl group, IZNA, from the TV competition show I-LAND 2. KCON L.A. 2024 offers an array of musical exploration for anyone enraptured by the South Korean music scene. 

Read more: 11 Rookie K-Pop Acts To Know In 2024: NCT Wish, RIIZE, Kiss Of Life & More

After days of meet-and-greets, showcase performances, and a special KCON Stage, each night of this year's KCON will culminate in a full-blown concert that will air in South Korea as part of the M Countdown music show.

Whether you’re a fan of soloists like Taemin, Zico or Bibi, girl groups like Kep1er and NMIXX, or boy bands like Zerobaseone and TWS, this KCON is undoubtedly for you. There are also surprises for anyone intrigued by changing entertainment technology, like Apoki, a virtual singer designed as a bunny from outer space. 

While you may not (yet!) be a fan of all these artists, familiarize yourself with all that they have to offer with this playlist featuring some of their most popular and newest songs ahead of this year’s KCON L.A. 

On July 20,  K-pop boy group ATEEZ stepped foot onto one of their largest stages yet for their first U.S. stadium show. The scene at Los Angeles’ open-air BMO Stadium was a far cry from the group's L.A. performance in 2019 — their first tour stop ever — at the petite Globe Theater, a former movie palace with a tenth of BMO’s capacity.

Even then, as a five-month-old rookie group, fans (called ATINYs) saw a remarkable promise in Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho. In the years since, ATEEZ has developed a growing presence in the States, even being the subject of a first-of-its-kind GRAMMY Museum pop-up. If the BMO Stadium performance was any indication, ATEEZ have officially hit their stride.

Read more: Inside The GRAMMY Museum's ATEEZ & Xikers Pop-Up: 5 Things We Learned

The nearly sold-out July 20 show felt like a level up, and not just because of the size of the venue. "As we performed, I really felt like ATEEZ has grown so much," singer Yunho said near the end of the night. He’s not wrong: they’re undoubtedly more confident than ever. Perhaps that’s because the octet made history earlier this year as the first K-pop boy group to perform at Coachella. Regardless, ATEEZ's growth in both production and showmanship was palpable. 

If you missed ATEEZ’s two nights in L.A., don’t worry: K-pop’s resident pirate kings (more on that title later) have more up their billowy sleeves. In the spirit of their never-ending grind, the Towards the Light: Will to Power tour has nine more North American stops, including New York’s Citi Field. Read on to find out why you won’t want to miss these fast-rising K-pop idols.

The Members Are As Good Apart As Together

ATEEZ’s motto is "eight makes one team" for good reason. Individually, their talents and tastes are prismatic, yet complement each other perfectly — a fact that comes into startling clarity midway through the show, when the group breaks off into units and solos.

Equal parts erotic and controlled, trap banger "IT’S You" gives Yeosang, San, and Wooyoung room to deploy their enigmatic charms as a trio; ATEEZ’s purveyor of belted high notes, Jongho, dips into his deeper register on solo ballad "Everything"; diametric duo Hongjoong and Seonghwa spit fire about the rapport that arises from their differences on red-hot cypher "MATZ": "M-A-T-Z like allergy, we don’t really fit together / Yeah, yeah, but on stage, reacting to that synergy."

Then there’s the wistful "Youth" from dance class pals Yunho and Mingi. The two go way back — something they reminded audiences of by acting out a fictionalized version of a real phone call they shared the day before auditioning for KQ Entertainment. "Imagine us taking the stage together someday," Yunho said. "Sounds amazing, right?"  

Read more: ATEEZ Are Here To Win The Hearts Of K-Pop Fans

ATEEZ Know How To Turn Up The Drama

ATEEZ's lore runs deep. In their conceptual universe, what began as a swashbuckling tale of pirates in search of treasure evolved into an anarchic manifesto about toppling the world order. Recently, in a Wild West turn, they’ve been masquerading as cowboys dedicated to the daily hustle.

Every ATEEZ performance has a story; on this tour, the theme is light. But, as always in ATEEZ’s oeuvre, that light can’t exist without a darkness seeking to quash it. The way they convey this narrative — acting, stage decoration, extras — is a masterclass in drama, fit for the theater as much as a stadium. 

Watch: Global Spin: Watch Ateez Represent South Korea With Kinetic Performance Of "The Real"

They’re In Their Element Onstage

The success of ATEEZ’s storytelling is bolstered by the group’s unearthly stage presence. In that regard, Seonghwa led the pack, moving like a man possessed. Whether crawling on his knees, rolling his eyes back, or slinging a sword to symphonic backing, the lithe dancer never let the air-tight facade slip — except, of course, when it came time to offer a couple of warm words to fans.

Like Seonghwa, the rest are also shockingly versatile. San effortlessly switches between agile body rolls and thigh caresses in the dangerously sensual "Cyberpunk," then vigorously glides his arms through air at the climax of "Say My Name," a gesture that has only grown in power and potency over time.

ATINYs Do Their Best To Match ATEEZ’s Energy

"There [are] more than 20,000 singers in here," Hongjoong said as the lead-in to the soaring "Dance Like Butterfly Wings." "Can you show me your singing?" 

Sing they did: All night, the crowd brought an energy as fierce and passionate as ATEEZ, especially when barking at charismatic rapper Mingi, much to his apparent enjoyment.

But the single noisiest moment came during "Guerilla." At a certain point, Yunho shouted a  ferocious "Make some noise!" as a cue and ATINYs know it’s time to warm up their vocal chords; while Jongho belts some of his highest notes yet, fans roared "Break the wall!" at the top of their lungs, loud enough to rise above the stadium enclosure.

Fan chants and cheers are a mainstay of K-pop shows in South Korea, but due to differences in concert etiquette and language barriers, most don’t make their way overseas. ATEEZ and their fans broke that wall, and built a bridge in its place.

It’s A Full Circle Moment In Their Career

That ATEEZ chose to drop anchor in Los Angeles for their first U.S. stadium show feels especially momentous. The band has history in Southern California, having trained at L.A.-based dance studios Movement Lifestyle and Millenium Dance Center prior to their debut. ("Our second hometown!" San said during the show.)

"Even though it was six years ago, it feels like just yesterday," Hongjoong said in his encore speech. "It’s absolutely an honor to be right here, now, in such a big venue." 

That’s a short time to come as far as they have, without slowing pace. "But, you know, it doesn’t stop," Hongjoong continued. "We will keep going to the next step and the next step, with you. Let’s keep making moments to shine even brighter, together." And if these three hours are any indication, ATEEZ has a light that won’t soon be dimmed.

K-pop juggernauts BTS are still on hiatus due to military enlistments, except for Jin, who was discharged last month. Yet, all members remain booked and busy in their solo endeavors.

Documentaries, travel shows, special singles — you name it, they carefully prepared it before starting their duties. And after new records from j-hope (HOPE on the Street) and RM (Right Place, Wrong Person) this year, the next in line is Jimin, who dropped MUSE today.

The album comes almost a year and a half after his debut EP, FACE, which placed Jimin as the first South Korean soloist to top Billboard's Hot 100 chart. In it, the Busan-born star proved his versatility and prowess standing on his own, captivating audiences old and new with his sensitive charisma.

In MUSE, Jimin introduces a new facet of his musical identity: bolder and more confident, but still a big softie at heart. To celebrate the beginning of a new era — and to ease the wait until his discharge next year — here are five key takeaways from Jimin's latest release, MUSE.

It's Another Jimin-Led Production

FACE was a proper introduction to Jimin's artistic vision, with him contributing to every aspect of the project and co-writing all of its tracks, minus the instrumental "Interlude: Dive."

Now, he takes it up a notch for MUSE, showcasing his growth by co-writing six out of seven tracks, and co-producing two of them: "Rebirth" and "Interlude: Showtime." Once again, Jimin had a hand on all of the album's components, including its concept and visuals, and bore down another layer of his ever-evolving skills.

If FACE introduced us to a vulnerable and sometimes desperate Jimin, MUSE charges forward with main pop boy energy, tender but commanding, sweet but sassy. It works both as a gift to fans and a tool to get to know Jimin even deeper.

He’s Still In Search Of His Muse

"We never met, but she's all I see at night/ Never met but she's always on my mind/ Wanna give her the world/ And so much more/ Who is my heart waiting for?" Jimin sings in MUSE's track, "Who." As the lyrics suggest, MUSE's main theme is Jimin's journey to find the source of his inspiration — his muse.

The album's seven tracks are all interconnected by love and longing, with Jimin searching for the one but getting lost in the way, and back at it once more. Through this perspective, he continues his path of self-discovery. After looking at his own FACE in the mirror, who else does he see? Who else instigates him enough to make art?

A Stellar Team Backs Up The Effort

To write and produce MUSE, Jimin enlisted longtime collaborators Pdogg, Ghstloop, Evan, and Supreme Boi. They have also been working with BTS for years, and know just what Jimin wants and needs in his songs.

But to make this album even more special, Jimin also collaborated with a fresh crop of professionals. Lead single "Who" was co-written and co-produced by Jon Bellion, Pete Nappi, and Tenroc, while Ayo the Producer and Kofo co-signed the fan-dedicated "Closer Than This." OneRepublic's Ryan Tedder helped pen "Be Mine," and Tommy Brown has writing credits on "Rebirth" and "Smeraldo Garden Marching Band (feat. Loco)."

Aside from Korean rapper Loco, MUSE also features American actress and singer Sofia Carson on the smooth duet "Slow Dance." Together, these names assembled a cohesive, yet diverse LP, brimming with influences from several decades, genres, and countries at once.

The Smeraldo Flower Makes A Comeback

Back in 2017, when BTS was in their LOVE YOURSELF era, they also introduced to their lore a fictional blue flower named Smeraldo. Symbolizing "a truth that cannot be told," its legend was better explored in the track "The Truth Untold (Feat. Steve Aoki)," and offered important clues to understanding that era's messages.

However, as years passed, the Smeraldo flower was largely forgotten from BTS's new works — until MUSE. Here, Jimin brings back the blue flower as one of the albums' visual concepts, and as the main motif behind pre-release "Smeraldo Garden Marching Band (feat. Loco)."

According to a press statement, the track's lyrics "express the longing to confess and find love on behalf of those unable to articulate their feelings," hence the use of Smeraldo. As for its curious title — loosely inspired by The Beatles' 1967 album Sgt. Pepper's Lonely Hearts Club Band — it came first as a casual nickname between Jimin, Pdogg, Ghstloop, and Evan while they worked together on FACE, and eventually became real.

It’s Packed With Nostalgia

If you miss Justin Timberlake's Justified sounds and other early-2000s gems, MUSE is here to take you on a nostalgic trip. Inspired by pop, R&B and hip hop from that era, Jimin gave his latest album a vintage, cozy veneer.

These references are predominantly visible on "Who" and its delightful guitar strums, but "Slow Dance (feat. Sofia Carson)," for example, sounds like an updated version of Usher and Alicia Key's "My Boo," and "Be Mine" could be the 2020's lovechild of Santana's "Maria Maria" and Sean Paul's "I'm Still In Love With You."

Another strain of references can be seen in "Smeraldo Garden Marching Band (feat. Loco)," which extends The Beatles' inspiration to experimental samples and marching band percussion, and creates a quirky piece that strays away from any current trends. "Interlude: Showtime" drinks from the same source, featuring a circus brass and drum line that introduces us to the singularity of "Smeraldo Garden."

While infused with nostalgia, MUSE still appeals to today's tastes, and offers a seamless, polished listen. It stands as a testament to Jimin's artistic growth, and while he might not have found his muse yet — he is certainly a source of inspiration for many.