While significant attention was devoted to the celebration of hip-hop in 2023 — an acknowledgement of what is widely acknowledged as its 50th anniversary — another important anniversary in hip-hop is happening this year as well. Specifically, it’s been 30 years since 1994, when a new generation entered the music industry and set the genre on a course that in many ways continues until today.

There are many ways to look at 1994: lists of great albums (here’s a top 50 to get you started); a look back at what fans and tastemakers were actually listening to at the time; the best overlooked obscurities. But the best way to really understand why a single 365 three decades ago had such an impact is to narrow our focus to look at the important debut albums released that year. 

An artist’s or group’s debut is their entry into the wider musical conversation, their first full statement about who they are and where in the landscape they see themselves. The debuts released in 1994 — which include the Notorious B.I.G.'s Ready to Die, Nas' Illmatic and Southernplayalisticadillacmuzik from Outkast — were notable not only in their own right, but because of the insight they give us into wider trends in rap.

Read on for some of the ways that 1994's debut records demonstrated what was happening in rap at the time, and showed us the way forward. 

Hip-Hop Became More Than Just An East & West Coast Thing

The debut albums that moved rap music in 1994 were geographically varied, which was important for a music scene that was still, from a national perspective, largely tied to the media centers at the coasts. Yes, there were New York artists (Biggie and Nas most notably, as well as O.C., Jeru the Damaja, the Beatnuts, and Keith Murray). The West Coast G-funk domination, which began in late 1992 with Dr. Dre’s The Chronic, continued with Dre’s step brother Warren G. 

But the huge number of important debuts from other places around the country in 1994 showed that rap music had developed mature scenes in multiple cities — scenes that fans from around the country were starting to pay significant attention to.

To begin with, there was Houston. The Geto Boys were arguably the first artists from the city to gain national attention (and controversy) several years prior. By 1994, the city’s scene had expanded enough to allow a variety of notable debuts, of wildly different styles, to make their way into the marketplace.

Read more: A Guide To Texas Hip-Hop: Definitive Releases, Artists & Events

The Rap-A-Lot label that first brought the Geto Boys to the world’s attention branched out with Big Mike’s Somethin’ Serious and the Odd Squad’s Fadanuf Fa Erybody!! Both had bluesy, soulful sounds that were quickly becoming the label’s trademark — in no small part due to their main producers, N.O. Joe and Mike Dean. In addition, an entirely separate style centered around the slowed-down mixes of DJ Screw began to expand outside of the South Side with the debut release by Screwed Up Click member E.S.G.

There were also notable debut albums by artists and groups from Cleveland (Bone Thugs-N-Harmony, Creepin on ah Come Up), Oakland (Saafir and Casual), and of course Atlanta — more about that last one later.

1994 Saw The Pinnacle Of Boom-Bap

Popularized by KRS-One’s 1993 album Return of the Boom Bap, the term "boom bap" started as an onomatopoeic way of referring to the sound of a standard rap drum pattern — the "boom" of a kick drum on the downbeat, followed by the "bap" of a snare on the backbeat. 

The style that would grow to be associated with that name (though it was not much-used at the time) was at its apex in 1994. A handful of primarily East Coast producers and groups were beginning a new sonic conversation, using innovations like filtered bass lines while competing to see who could flip the now standard sample sources in ever-more creative ways. 

Most of the producers at the height of this style — DJ Premier, Buckwild, RZA, Large Professor, Pete Rock and the Beatnuts, to name a few — worked on notable debuts that year. Premier produced all of Jeru the Damaja’s The Sun Rises in the East. Buckwild helmed nearly the entirety of O.C.’s debut Word…Life. RZA was responsible for Method Man’s Tical. The Beatnuts took care of their own full-length Street Level. Easy Mo Bee and Premier both played a part in Biggie’s Ready to Die. And then there was Illmatic, which featured a veritable who’s who of production elites: Premier, L.E.S., Large Professor, Pete Rock, and Q-Tip.

The work the producers did on these records was some of the best of their respective careers. Even now, putting on tracks like O.C.’s "Time’s Up" (Buckwild), Jeru’s "Come Clean" (Premier), Meth’s "Bring the Pain" (RZA), Biggie’s "The What" (Easy Mo Bee), or Nas’ "The World Is Yours" (Pete Rock) will get heads nodding.

Major Releases Balanced Street Sounds & Commercial Appeal

"Rap is not pop/If you call it that, then stop," spit Q-Tip on 1991’s "Check the Rhime." Two years later, De La Soul were adamant that "It might blow up, but it won’t go pop." In 1994, the division between rap and pop — under attack at least since Biz Markie made something for the radio back in the ‘80s — began to collapse entirely thanks to the team of the Notorious B.I.G. and his label head and producer Sean "Puffy" Combs. 

Biggie was the hardcore rhymer who wanted to impress his peers while spitting about "Party & Bulls—." Puff was the businessman who wanted his artist to sell millions and be on the radio. The result of their yin-and-yang was Ready to Die, an album that perfectly balanced these ambitions. 

This template — hardcore songs like "Machine Gun Funk" for the die-hards, sing-a-longs like "Juicy" for the newly curious — is one that Big’s good friend Jay-Z would employ while climbing to his current iconic status. 

Solo Stars Broke Out Of Crews

One major thing that happened in 1994 is that new artists were created not out of whole cloth, but out of existing rap crews. Warren G exploded into stardom with his debut Regulate… G Funk Era. He came out of the Death Row Records axis — he was Dre’s stepbrother, and had been in a group with a pre-fame Snoop Dogg. Across the country, Method Man sprang out of the Wu-Tang collective and within a year had his own hit single with "I’ll Be There For You/You’re All I Need To Get By." 

Anyone who listened to the Odd Squad’s album could tell that there was a group member bound for solo success: Devin the Dude. Keith Murray popped out of the Def Squad. Casual came out of the Bay Area’s Hieroglyphics. 

Read more: A Guide To Bay Area Hip-Hop: Definitive Releases, Artists & Subgenres From Northern California

This would be the model for years to come: Create a group of artists and attempt, one by one, to break them out as stars. You could see it in Roc-a-fella, Ruff Ryders, and countless other crews towards the end of the ‘90s and the beginning of the new millennium.

Multi-Producer Albums Began To Dominate

Illmatic was not the first rap album to feature multiple prominent producers. However, it quickly became the most influential. The album’s near-universal critical acclaim — it earned a perfect five-mic score in The Source — meant that its strategy of gathering all of the top production talent together for one album would quickly become the standard. 

Within less than a decade, the production credits on major rap albums would begin to look nearly identical: names like the Neptunes, Timbaland, Premier, Kanye West, and the Trackmasters would pop up on album after album. By the time Jay-Z said he’d get you "bling like the Neptunes sound," it became de rigueur to have a Neptunes beat on your album, and to fill out the rest of the tracklist with other big names (and perhaps a few lesser-known ones to save money).

The South Got Something To Say

If there’s one city that can safely be said to be the center of rap music for the past decade or so, it’s Atlanta. While the ATL has had rappers of note since Shy-D and Raheem the Dream, it was a group that debuted in 1994 that really set the stage for the city’s takeover.

Outkast’s Southernplayalisticadillacmuzik was the work of two young, ambitious teenagers, along with the production collective Organized Noize. The group’s first video was directed by none other than Puffy. Biggie fell so in love with the city that he toyed with moving there. 

Outkast's debut album won Best New Artist and Best New Rap of the Year at the 1995 Source Awards, though the duo of André 3000 and Big Boi walked on stage to accept their award to a chorus of boos. The disrespect only pushed André to affirm the South's place on the rap map, famously telling the audience, "The South got something to say." 

Read more: A Guide To Southern Hip-Hop: Definitive Releases, Artists & Subgenres From The Dirty South

Outkast’s success meant that they kept on making innovative albums for several more years, as did other members of their Dungeon Family crew. This brought energy and attention to the city, as did the success of Jermain Dupri’s So So Def label. Then came the "snap" movement of the 2000s, and of course trap music, which had its roots in aughts-era Atlanta artists like T.I. and producers like Shawty Redd and DJ Toomp. 

But in the 2010s a new artist would make Atlanta explode, and he traced his lineage straight back to the Dungeon. Future is the first cousin of Organized Noize member Rico Wade, and was part of the so-called "second generation" of the Dungeon Family back when he went by "Meathead." His world-beating success over the past decade-plus has been a cornerstone in Atlanta’s rise to the top of the rap world. Young Thug, who has cited Future as an influence, has sparked a veritable ecosystem of sound-alikes and proteges, some of whom have themselves gone on to be major artists. 

Atlanta’s reign at the top of the rap world, some theorize, may finally be coming to an end, at least in part because of police pressure. But the city has had a decade-plus run as the de facto capital of rap, and that’s thanks in no small part to Outkast. 

Why 1998 Was Hip-Hop's Most Mature Year: From The Rise Of The Underground To Artist Masterworks

After shaking up the rap game with a breakout verse on the Main Source’s "Live at the Barbeque," a 17-year-old, chip-toothed MC named Nasir "Nas" Jones was crowned a prophet. His silk-smooth delivery and poetic rhymes on the 1991 jam were reminiscent of hip-hop greats like Kool G Rap and Rakim.  

The verse — which included the line "Verbal assassin, my architect pleases. When I was 12, I went to hell for snuffin’ Jesus" — bestowed heavy expectations on the Queens native. While Nas was discovered by Main Source’s Large Professor, the young MC was soon drawing the attention of music label heads who wanted to ink a deal with the emerging artist. 

"I must have rewinded that [verse] like a hundred times," former 3rd Bass rhymer MC Search said in the 2014 documentary Nas: Time Is Illmatic. "This Main Source album is brilliant, but who’s that kid? It almost felt like within a week, everybody wanted to know who that guy was." 

Through Nas’ connection with Search, he found a home at Sony Music’s Columbia, and notched another memorable verse on 1992’s "Back To The Grill." But on April 19, 1994, Nas delivered the greatest debut in rap history: Illmatic. 

Thirty years later,. Nas’ masterful stroke of poeticism and the gritty boom-bap loops on songs "It Ain’t Hard to Tell," "The World Is Yours," and "N.Y. State of Mind" still resonate. The album also revived the fleeting dominance of NY rap, and unexpectedly inspired other rappers to release albums with their baby pictures on the cover. Its influential power, and the amalgam of musical forces that threaded the album together, made Illmatic one of the definitive East Coast rap albums of the golden age. Few hip-hop albums have been as widely heralded for as long as Illmatic.

The landmark project chronicled Nas’ life growing up in the Queensbridge housing projects while helping restore the influence of East Coast rap on a now bicoastal scene. By '94, the West coast was taking the reins for the first time in the genre’s history. In Southern California, Dr. Dre’s The Chronic and Snoop Dogg’s Doggystyle popularized G-funk, which soon permeated the airwaves and topped the Billboard charts. Alternative West Coast acts like Oakland's Souls of Mischief and South Central's the Pharcyde were also establishing firm ground.

The mecca of hip-hop was no longer atop the leaderboard, but with his first full-length release, Nas was inspired to reclaim New York’s dominance and rekindle Queenbridge’s spark from the late 1980s. "I had to represent," Nas said in a 2019 interview with Drink Champs. "The pressure was on the borough and my project. And just getting into the game, you had to have something to say, so I definitely had to push the pen hard because, if not, it would’ve never [flown]."

Queensbrige is home to the largest housing project in the U.S., and birthed pioneers like MC Shan, Marley Marl, and the fearsome Juice Crew. They fell to South Bronx’s KRS-One and the Boogie Down Productions collective in the infamous "Bridge Wars," which left the Long Island City section seeking a new heir. And Nas, inspired by the lyrical warfare, took up the mantle. 

Nas and Large Professor hired legendary producers DJ Premier, Pete Rock, Q-Tip, L.E.S, and others to work on Illmatic. They set the sonic lines, and Nas filled the gaps in spoken word form. 

Read more: A Guide To New York Hip-Hop: Unpacking The Sound Of Rap's Birthplace From The Bronx To Staten Island

From their first studio session together, Q-Tip knew Nas’ skills were unlike any other he’d seen before. "You automatically knew," the A Tribe Called Quest legend (and fellow son of Queens) said in an interview with Red Bull Music Academy. "When Large Professor first played him for me, I heard him on the Live at the Barbeque,’ but then Large [Professor] played me his s— and I was like, ‘This dude is crazy, you know what I’m saying?’ I knew it was going to be the impact it was."

The project was a storybook of lived experiences, even down to the iconic album cover. Nas peeled back the layers of street violence, mass incarceration, and generations of disenfranchisement throughout the 10-track LP. "Memory Lane (Sitin’ in da Park)" and "One Time 4 Your Mind" transported listeners to the hardened corners of Queens, where the air was filled with marijuana smoke and the distant whispers from street hustlers. 

On the Tri-State anthem "N.Y. State of Mind," Nas’ creative equilibrium was at full balance. In Time Is Illmatic, Nas said the song’s early placement on the LP was intentional. He knew it would "bring [listeners] to hell and back." 

"One Love" captured the pain of incarceration, with Nas’ descriptive story of distrust and heartbreak overlaying a chillingly euphoric beat. The AZ-assisted "Life’s a Bitch" is a celebratory toast to survival, and "It Ain’t Hard to Tell" is a masterful showcase of braggadocious rap. 

The topics that I talk about were topics that were around before ‘Illmatic’; streets, social economic status, people’s struggles," Nas told Clash magazine. "I just told it crazy real, and it just talks about how to live in the circumstances and goes beyond, dreaming at the same time. Never just stay in the situation that you’re in."

The album was showered with praise upon release, with the Source blessing the album with a highly-coveted five-mic review. The rare score was administered by  former Hot 97 radio personality and then-Source intern Minya Oh, who declared it one of the best albums she had ever heard. "Lyrically, the whole s— is on point. No cliched metaphors, no gimmicks. Never too abstract, never superficial."

The rave responses didn’t initially translate to album sales. Ilmatic debuted at No. 12 on the Billboard 200, only selling around 60,000 copies in its first week. The low sales were attributed to pre-Internet leaks, with renderings of Illmatic in circulation up to a year before its official release date, according to Clash. The standout singles also failed to scratch the charts. 

Illmatic eventually sold more than two million copies, but the underwhelming start surprised DJ Premier. "We knew it was going to be that big of a deal, that’s why I never understood why it didn’t go like super platinum quick," Premier said to Mass Appeal. "I thought it was going to be super fast and it didn’t. I thought this one was going to be a big platinum album."

But three decades after its release, Illmatic influenced several generations of rap stars and retained its status as one of the best albums in rap history. In 2020, Rolling Stone ranked the album no. 44 on its list of the 500 greatest albums of all time.

Large Professor, who continued to work with Nas on later albums, said Illmatic is a pillar of hip-hop history. "It’s one of the roots of the tree of hip-hop because a lot of styles came from that. A lot of rhyme styles. He got people thinking outside of the norm," the producer said to HipHopDX in 2014. The stuff that he was rhyming was just crazy, man. But, it’s definitely one of the roots that hold the tree of hip-hop up strong." 

Nas’ contributions has placed him among the best MCs of all time, and justifiably so. He’s continued to deliver No. 1 albums and hit singles throughout the decades, and scored his first GRAMMY Award for Best Rap Album in 2021 after more than a dozen nominations. 

While Nas no longer listens to Illmatic and avoids celebrating the project, telling Haute Living that it’s "corny" to continue championing one album when he’s done so many others. But fans’ continued admiration for the album proves that his early goals were met. The reputation of East Coast rap and Queensbridge was restored, and Nas’ legacy will forever be immortalized. Mission accomplished, Esco. 

'Run-DMC' At 40: The Debut Album That Paved The Way For Hip-Hop's Future

From vinyl records by the 1975 and U2, to album reissues and previously unreleased music, record stores around the world are stocking limited and exclusive releases for Record Store Day 2024. 

The first Record Store Day kicked off in 2008 and every year since, the event supporting independently owned record stores has grown exponentially. On Record Store Day 2024, which falls on April 20, there will be more than 300 special releases available from artists as diverse as  the Beatles and Buena Vista Social Club. 

In honor of Record Store Day 2024 on April 20, here are 10 limited and exclusive drops to watch out for when browsing your local participating record store. 

David Bowie — Waiting in the Sky (Before The Starman Came To Earth

British glam rocker David Bowie was a starman and an icon. Throughout his career, he won five GRAMMY Awards and was honored with the Lifetime Achievement Award in 2006. 

On RSD 2024, Bowie's estate is dialing it back to his Ziggy Stardust days to make Waiting in the Sky (Before The Starman Came To Earth) available for the first time. The record features recordings of Bowie's sessions at Trident Studios in 1971, and many songs from those sessions would be polished for his 1972 album The Rise and Fall of Ziggy Stardust and the Spiders from Mars. 

The tracklisting for Waiting in the Sky differs from Ziggy Stardust and features four songs that didn’t make the final album.

Talking Heads — Live at WCOZ 77

New York City-based outfit Talking Heads defined the sound of new wave in the late '70s and into the next decade. For their massive influence, the group received two GRAMMY nominations and was later honored with the Lifetime Achievement Award in 2021.

While promoting their debut album Talking Heads: 77, the quartet recorded a live performance for the New Albany, Pennsylvania radio station WCOZ in 1977. The Live at WCOZ 77 LP will include 14 songs from that performance at Northern Studios, including seven that will be released for the first time. Among the previously unheard cuts are "Love Goes To A Building On Fire" and "Uh-Oh, Love Comes To Town." During that session, Talking Heads also performed songs like "Psycho Killer" and "Pulled Up."

The Doors — Live at Konserthuset, Stockholm, September 20, 1968

The Doors were at the forefront of the psychedelic rock movement of the 1960s and early '70s. One of Jim Morrison's most epic performances with the band will be available on vinyl for the first time. 

Live at Konserthuset, Stockholm, September 20, 1968 includes recordings from a radio broadcast that was never commercially released. The 3-LP release includes performances of songs from the Doors’ first three albums, including 1967’s self-titled and Strange Days. In addition to performing their classics like "Light My Fire" and "You're Lost Little Girl," the Doors and Morrison also covered "Mack the Knife" and Barret Strong's "Money (That's What I Want)" live during this session. 

Dwight Yoakam — The Beginning And Then Some: The Albums of the '80s

Over the course of his 40-year career, country music icon Dwight Yoakam has received 18 GRAMMY nominations and won two golden gramophones for Best Male Country Vocal Performance in 1994 and Best Country Collaboration with Vocals in 2000.

On Record Store Day 2024, Yoakam will celebrate the first chapter of his legacy with a new box set: The Beginning And Then Some: The Albums of the '80s. His debut album Guitars, Cadillacs, Etc., Etc. and 1987’s Hillbilly Deluxe will be included in the collection alongside exclusive disc full of rarities and demos. The 4-LP set includes his classics like "Honky Tonk Man," "Little Ways," and "Streets of Bakersfield." The box set will also be available to purchase on CD.  

The Beatles — The Beatles Limited Edition RSD3 Turntable

Beatlemania swept across the U.S. following the Beatles’ first appearance on "The Ed Sullivan Show" in February 1964, setting the stage for the British Invasion. With The Beatles Limited Edition RSD3 Turntable, the band will celebrate their iconic run of appearances on Sullivan’s TV program throughout that year.

The box set will include a Beatles-styled turntable and four 3-inch records. Among those records are the hits "I Want To Hold Your Hand," "Till There Was You," "She Loves You," and "I Saw Her Standing There," which the Beatles performed on Sullivan's TV across several appearances. 

Among 23 GRAMMY nominations, the Beatles won seven golden gramophones. In 2014, the Recording Academy honored them with the Lifetime Achievement Award.   

Olivia Rodrigo and Noah Kahan — From The BBC Radio 1 Live Lounge LP

Olivia Rodrigo and Noah Kahan are two of the biggest pop stars in the world right now — Rodrigo hitting the stage with No Doubt at Coachella and near the end of her global GUTS Tour; Kahan fresh off a Best New Artist nomination at the 2024 GRAMMYs. Now, they're teaming up for the split single From The BBC Radio 1 Live Lounge LP, a release culled from each artist's "BBC Radio 1 Live Lounge" sessions. 

The special vinyl release will include Rodrigo's live cover of Kahan's breakout hit "Stick Season." The single also includes Kahan’s cover of Rodrigo’s song "Lacy" from her second album, GUTS. This month, they performed the song live together on Rodrigo’s Guts World Tour stop in Madison Square Garden.  

Buena Vista Social Club — Buena Vista Social Club

Influential Cuban group Buena Vista Social Club popularized genres and sounds from their country, including son cubano, bolero, guajira, and danzón. Buena Vista Social Club's landmark self-titled LP won the GRAMMY for Best Tropical Latin Album in 1998.

The following year, a documentary was released that captured two of the band's live performances in New York City and Amsterdam. To celebrate the 25th anniversary of the documentary, the Buena Vista Social Club album will be released on a limited edition gold vinyl with remastered audio and bonus tracks.

Buena Vista Social Club is one of the 10 recordings to be newly inducted into the GRAMMY Hall Of Fame as part of the 2024 inductee class.

Danny Ocean — 54+1

Venezuelan reggaeton star Danny Ocean broke through on a global level in 2016 with his self-produced debut single "Me Rehúso," a heartbreaking track inspired by Ocean fleeing Venezuela due to the country's economic instability and the lover he had left behind. 

With "Me Rehúso," Ocean became the first solo Latin artist to surpass one billion streams on Spotify, on the platform with a single song. "Me Rehúso" was included on his 2019 debut album 54+1, which will be released on vinyl for the first time for Record Store Day.

Lee "Scratch" Perry & The Upsetters — Skanking With The Upsetter

Jamaican producer Lee "Scratch" Perry pioneered dub music in the 1960s and '70s. Perry received five GRAMMY nominations in his lifetime, including winning Best Reggae Album in 2003 for Jamaican E.T.

To celebrate the legacy of Perry's earliest dub recordings, a limited edition run of his 2004 album Skanking With The Upsetter will be released on Record Store Day. His joint LP with his house band the Upsetters will be pressed on transparent yellow vinyl. Among the rare dub tracks on the album are "Bucky Skank," "Seven & Three Quarters (Skank)," and "IPA Skank." 

Read more: Lee "Scratch" Perry Documentary Director Sets The Record Straight On The Reggae Icon's Legacy — Including A Big Misconception About Bob Marley

Notorious B.I.G. — Ready To Die: The Instrumentals

The Notorious B.I.G. helped define the sound of East Coast rap in the '90s. Though he was tragically murdered in 1997, his legacy continues to live on through his two albums. 

During his lifetime, the Notorious B.I.G. dropped his 1994 debut album Ready to Die, which is widely considered to be one of the greatest hip-hop releases of all-time. In honor of the 30th anniversary of the album (originally released in September '94), his estate will release Ready To Die: The Instrumentals. The limited edition vinyl will include select cuts from the LP like his hits "Big Poppa," "One More Chance/Stay With Me," and "Juicy." The album helped him garner his first GRAMMY nomination in 1996 for Best Rap Solo Performance. The Notorious B.I.G. received an additional three nominations after his death in 1998. 

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Hip-hop has lost another legend. Rico Wade, an integral part of the bedrock of Southern hip-hop, the godfather of modern Atlanta rap, and one-third of the production crew Organized Noize with Patrick "Sleepy" Brown and Ray Murray, has died. He was 52. 

Wade was a force that helped launch the careers of OutKast, Goodie Mob, Ludacris, and Future, and produced and co-wrote hits for artists including TLC's "Waterfalls," as part of a mid-'90s Southern hip-hop renaissance. The epicenter of this revolution was the Dungeon, his mother's basement in East Point, Georgia. The location built a reputation as a haven for Dungeon Family artists like André "André 3000" Benjamin and Antwan "Big Boi" Patton among a generation of ATL creatives formulating their own flavor of Southern rap. 

"We're deeply saddened by the passing of Rico Wade, one of Atlanta’s most prolific music producers," said Recording Academy CEO Harvey Mason jr. "Rico's influential contributions to the Atlanta music scene beginning in the 1990s helped foster the rise of some of hip-hop’s most prominent artists and played a pivotal role in shaping the genre as we know it today. Our hearts go out to his family, friends, and all those whose lives he influenced.” 

Wade was nominated for two GRAMMYs during his lifetime including Record Of The Year for TLC's "Waterfalls" and Album Of The Year for OutKast's Stankonia. 

“Rico left an indelible mark on music and culture around the world and for that, the South will always have something to say,” said Atlanta Mayor Andre Dickens in an issued statement echoing the famous battle cry of André 3000's 1995 Source Awards Best New Artist acceptance speech. 

It's been more than 30 years since OutKast dropped their first-ever single "Player's Ball" in 1993 and on that track Wade's voice is the first. He sets the tone for the legendary duo's entire career and Southern hip-hop at the same time with the introduction: "Man, the scene was so thick/ Lowriders, '77 Sevilles, El Dogs/ Nothin' but them 'Lacs/ All the players, all the hustlers/ I'm talkin' 'bout a Black man heaven here/ You know what I'm sayin'?"

"Rico Wade brought us to his house studio, where I heard the most interesting music production I'd ever heard from Atlanta," André 3000 told the Recording Academy in a 2019 interview reflecting on his experience working on OutKast's debut album Southernplayalisticadillacmuzik. "It was Rico, Ray, and Sleepy's vision to make sure [OutKast would put] Southern lifestyle first. I was just playing my part the best I could."

Outkast's Southernplayalisticadillacmuzik would go on to sell 500,000 records and became certified platinum within a year. "When we were working on the OutKast vibe, even though there were two members in the group, we all considered ourselves OutKast at the time — including all of Organized Noize and the Goodie Mob members who appeared on the album," Murray told the Recording Academy in 2019. 

Read more: OutKast Examine Their Southern Experience On 'Southernplayalisticadillacmuzik'

Organized Noize signed a publishing deal with L.A. Reid and Babyface's label LaFace Records in 1993, setting the foundation for their work on OutKast's seminal "Player's Ball" single. It was a lasting connection that would serve the rest of Wade's career.  

Wade would continue to work with Reid during Reid's tenure as chairman and CEO of Epic Records from 2013 to 2017, building a hub for hip-hop artists at the label including Wade's cousin, Atlanta rapper Future. Future would become the first artist ever on the Billboard charts to debut back-to-back albums at No. 1 with his 2017 release HNDRXX. In March, Future and Metro Boomin jointly released another No.1 album, We Don’t Trust You. 

Wade nurtured Future's talents through his Dungeon connects. The two didn't meet until Future was well into his teens, but once they did Wade quickly put his cousin's clear drive and talent to use, introducing him to the Dungeon Family and bringing him into the studio to work on in-house production projects including Ludacris' "Blueberry Yum Yum" (Red Light District), which earned Future a songwriting credit in 2004.

“That's how he ended up writing the record for Ludacris, becoming part of a group that could make music, and getting a record deal,” Wade told Complex in 2013. “It showed him that the music industry money is real."

Inspired by his cousin, Future studied the industry through the in-roads made by Wade. “I took everything I learned from him and applied it to my everyday craft from being in the studio,” Future told Complex. "Just knowing how to feel records so I know how to make songs and write for people to keep around and go to the next level.” His devotion to Wade's tutelage and legacy is apparent in the Olde English script tattooed across his arms that matches Wade's own markings — "DUNGEON" appears on the right and "FAMILY" on the left. 

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Killer Mike, a constant collaborator who worked with Wade on his latest album Michael which swept the 2024 GRAMMYs rap categories with three wins for Best Rap Album, Best Rap Song, and Best Rap Performance, announced Wade's passing in an Instagram post on Sunday. "I don't have the words to express my deep and profound sense of loss. I am Praying for your wife and Children. I am praying for the Wade family. I am praying for us all," Killer Mike wrote. "I deeply appreciate your acceptance into The Dungeon Family, mentorship, Friendship and Brotherhood. Idk where I would be without ya'll." 

How 1994 Changed The Game For Hip-Hop

"You don't know that people are going to 40 years later call you up and say, ‘Can you talk about this record from 40 years ago?’"

That was Cory Robbins, former president of Profile Records, reaction to speaking to Grammy.com about one of the first albums his then-fledgling label released. Run-DMC’s self-titled debut made its way into the world four decades ago this week on March 27, 1984 and established the group, in Robbins’ words, "the Beatles of hip-hop." 

Rarely in music, or anything else, is there a clear demarcation between old and new. Styles change gradually, and artistic movements usually get contextualized, and often even named, after they’ve already passed from the scene. But Run-DMC the album, and the singles that led up to it, were a definitive breaking point. Rap before it instantly, and eternally, became “old school.” And three guys from Hollis, Queens — Joseph "Run" Simmons, Jason "Jam Master Jay" Mizell, Darryl "D.M.C." McDaniels — helped turn a burgeoning genre on its head.

What exactly was different about Run-DMC? Some of the answers can be glimpsed by a look at the record’s opening song. "Hard Times" is a cover of a Kurtis Blow track from his 1980 debut album. The connection makes sense. Kurtis and Run’s older brother Russell Simmons met in college, and Russell quickly became the rapper’s manager. That led to Run working as Kurtis’ DJ. Larry Smith, who produced Run-DMC, even played on Kurtis’ original version of the song.

But despite those tie-ins, the two takes on "Hard Times" are night and day. Kurtis Blow’s is exactly what rap music was in its earliest recorded form: a full band playing something familiar (in this case, a James Brown-esque groove, bridge and percussion breakdown inclusive.)

What Run-DMC does with it is entirely different. The song is stripped down to its bare essence. There’s a drum machine, a sole repeated keyboard stab, vocals, and… well, that’s about it. No solos, no guitar, no band at all. Run and DMC are trading off lines in an aggressive near-shout. It’s simple and ruthlessly effective, a throwback to the then-fading culture of live park jams. But it was so starkly different from other rap recordings of the time, which were pretty much all in the style of Blow’s record, that it felt new and vital.

"Production-wise, Sugar Hill [the record label that released many key early rap singles] built themselves on the model of Motown, which is to say, they had their own production studios and they had a house band and they recorded on the premises," explains Bill Adler, who handled PR for Run-DMC and other key rap acts at the time.

"They made magnificent records, but that’s not how rap was performed in parks," he continues. "It’s not how it was performed live by the kids who were actually making the music."

Run-DMC’s musical aesthetic was, in some ways, a lucky accident. Larry Smith, the musician who produced the album, had worked with a band previously. In fact, the reason two of the songs on the album bear the subtitle "Krush Groove" is because the drum patterns are taken from his band Orange Krush’s song “Action.”

Read more: Essential Hip-Hop Releases From The 1970s: Kurtis Blow, Grandmaster Flash, Sugarhill Gang & More

But by the time sessions for Run-DMC came around, the money had run out and, despite his desire to have the music done by a full band, Smith was forced to go without them and rely on a drum machine. 

His artistic partner on the production side was Russell Simmons. Simmons, who has been accused over the past seven years of numerous instances of sexual assault dating back decades, was back in 1983-4 the person providing the creative vision to match Smith’s musical knowledge.

Orange Krush’s drummer Trevor Gale remembered the dynamic like this (as quoted in Geoff Edgers’ Walk This Way: Run-DMC, Aerosmith, and the Song that Changed American Music Forever): “Larry was the guy who said, 'Play four bars, stop on the fifth bar, come back in on the fourth beat of the fifth bar.' Russell was the guy that was there that said, ‘I don’t like how that feels. Make it sound like mashed potato with gravy on it.’”

It wasn’t just the music that set Run-DMC apart from its predecessors. Their look was also starkly different, and that influenced everything about the group, including the way their audience viewed them.

Most of the first generation of recorded rappers were, Bill Adler remembers, influenced visually by either Michael Jackson or George Clinton and Parliament-Funkadelic. Run-DMC was different.

"Their fashion sense was very street oriented," Adler explains. "And that was something that emanated from Jam Master Jay. Jason just always had a ton of style. He got a lot of his sartorial style from his older brother, Marvin Thompson. Jay looked up to his older brother and kind of dressed the way that Marvin did, including the Stetson hat. 

"When Run and D told Russ, Jason is going to be our deejay, Russell got one look at Jay and said, ‘Okay, from now on, you guys are going to dress like him.’"

Run, DMC, and Jay looked like their audience. That not only set them apart from the costumed likes of Grandmaster Flash and the Furious Five, it also cemented the group’s relationship with their listeners. 

"When you saw Run-DMC, you didn’t see celebrity. You saw yourself," DMC said in the group’s recent docuseries. 

Read more: 20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

Another thing that set Run-DMC (the album) and Run-DMC (the group) apart from what came before was the fact that they released a cohesive rap album. Nine songs that all belonged together, not just a collection of already-released singles and some novelties. Rappers had released albums prior to Run-DMC, but that’s exactly what they were: hits and some other stuff — sung love ballads or rock and roll covers, or other experiments rightfully near-forgotten.

"There were a few [rap] albums [at the time], but they were pretty crappy. They were usually just a bunch of singles thrown together," Cory Robbins recalls.

Not this album. It set a template that lasted for years: Some social commentary, some bragging, a song or two to show off the DJ. A balance of records aimed at the radio and at the hard-core fans. You can still see traces of Run-DMC in pretty much every rap album released today.

Listeners and critics reacted. The album got a four-star review in Rolling Stone with “the music…that backs these tracks is surprisingly varied, for all its bare bones” and an A minus from Robert Christgau who claimed “It's easily the canniest and most formally sustained rap album ever.” Just nine months after its release, Run-DMC was certified gold, the first rap LP ever to earn that honor. "Rock Box" also single-handedly invented rap-rock, thanks to Eddie Martinez’s loud guitars. 

There is another major way in which the record was revolutionary. The video for "Rock Box" was the first rap video to ever get into regular rotation on MTV and, the first true rap video ever played on the channel at all, period. Run-DMC’s rise to MTV fame represented a significant moment in breaking racial barriers in mainstream music broadcasting. 

"There’s no overstating the importance of that video," Adler tells me. vIt broke through the color line at MTV and opened the door to a cataclysmic change." 

"Everybody watched MTV forty years ago," Robbins agrees. "It was a phenomenal thing nationwide. Even if we got three or four plays a week of ‘Rock Box’ on MTV, that did move the needle."

All of this: the new musical style, the relatable image, the MTV pathbreaking, and the attendant critical love and huge sales (well over 10 times what their label head was expecting when he commissioned the album from a reluctant Russell Simmons — "I hoping it would sell thirty or forty thousand," Robbins says now): all of it contributed to making Run-DMC what it is: a game-changer.

"It was the first serious rap album," Robbins tells me. And while you could well accuse him of bias — the group making an album at all was his idea in the first place — he’s absolutely right. 

Run-DMC changed everything. It split the rap world into old school and new school, and things would never be the same.

Perhaps the record’s only flaw is one that wouldn’t be discovered for years. As we’re about to get off the phone, Robbins tells me about a mistake on the cover, one he didn’t notice until the record was printed and it was too late. 

There was something (Robbins doesn’t quite recall what) between Run and DMC in the cover photo. The art director didn’t like it and proceeded to airbrush it out. But he missed something. On the vinyl, if you look between the letters "M" and "C,", you can see DMC’s disembodied left hand, floating ghost-like in mid-air. While it was an oversight, it’s hard not to see this as a sign, a sort of premonition that the album itself would hang over all of hip-hop, with an influence that might be hard to see at first, but that never goes away. 

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