At some point during the conversation, the topic of the pressure of being BLACKPINK comes up. There’s a short silence on the other end of the call. Starkly different from the effervescent laughs until then, it’s pregnant with introspection as the four members of BLACKPINK—Lisa, Jennie, Jisoo and Rosé—think about the title that’s most often associated with their name: "The Biggest Girl Group In The World."

It isn't hyperbole, either. A look at the numbers is enough to prove that. Within 24 hours of its release earlier in June, the first pre-release single from The Album, "How You Like That," broke five Guinness World Records. With 86.3 million views in that time, it became the most viewed YouTube video and the most viewed music video in the world. "How You Like That" also debuted at No. 33 on the Billboard Hot 100, tying with Lady Gaga’s "Sour Candy"—a song the group featured on—making BLACKPINK the highest-ranking female Korean act at the time.

Earlier in 2019, the quartet became the first K-pop group to hit 1 billion views on Youtube with their single "Kill This Love." They followed it up with a sizzling performance of the single at Coachella, making history again as the first K-pop girl group to do so.

Along with the weight of the epithet, thus, the title encompasses a vast journey that the quartet has covered in just a fraction of the time it takes established acts—four years to be precise. So, excuse the members of BLACKPINK for taking a couple seconds to reflect, please.

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"It's very surprising to us," Jennie says at last. "Every day we try to acknowledge how grateful we are, but more than the pressure, we are ready to give them back as much as they [their fans, BLINKs] gave us. It just gives us more motivation to go further than we ever dreamed of."

If you’ve been acquainted with the BLACKPINK ethos, you will have seen this coming. For the better part of four years, the members of BLACKPINK have stood tall on the backs of the self-assured, self-aware messages in their music. Whatever the challenge, the BLACKPINK way is to always go up. Now, as they get ready to reacquaint themselves with the world with their first full-length release, The Album, the same determination abounds.

"We tried to put more colors into our music, say black and pink," says Lisa. "I wish each member has a stronger presence on the stage and explores more various genres. I hope people don’t know what to expect from us, except for something better than before. We want to be unpredictable."

Ahead of the release of The Album, GRAMMY.com sat down with BLACKPINK to discuss their career, achievements, motivations and future.

This is going to be your first full-length album after your debut, so the hype is very real. What was the mood when you heard it was happening?

Rosé: At the very start, when they said that we were going to [be releasing] our first album, we were very stoked, because we do know that our fans have been waiting for this moment for a very, very long time. We were very excited but also nervous at the same time because we do know that it is a big deal. It's the first time we were able to put all of our colors into something. We had mixed feelings, but overall it was very positive vibes, and we were very stoked to be able to finally release the full album.

The Album is coming after almost four years of your debut, which is a long time. Why do you think that this is the right moment for it?

Rosé: We had four years to kind of build our own colors as BLACKPINK. Throughout the four years, we got to explore different genres and really find out our exact, distinct colors. So, I feel like [in] this album, we were able to put our prepared music style and contribute with new music genres that we're still exploring recently. [That's why] I think now is the best time to come out, because any later would be too late and any earlier, we might have been in a rush. We definitely feel like, right now, we are fully ready to put out a full completed album.

How do you think this album represents the kind of artists you are? How does it represent your colors?

Jennie: I think we've said this before, but our new album is full of surprises. We like to believe that it's something no one has tried before. We just want to bring something new. The album is cool, you know, and we tried to put together all the colors of BLACKPINK that we've built before into one.

You started this year with some amazing collaborations. What do you look for while working with other artists? Where is that middle ground between your style and their style?

Jennie: Since there are already four of us, we're very adjusted to working with people, so somebody new is always welcome. They bring a new perspective to the group, and it's an amazing experience. It's like stepping outside of our usual boundaries and into a world that we haven’t been to. To create something new with a great artist, like Lady Gaga and Dua [Lipa] and much more to come, it's just a great chance for us as artists and groups.

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How was working on The Album different to working on your previous EPs? The Album is more cohesive, it's longer; there are more songs, more opportunities. What was that like?

Rosé: Definitely, because it's not like separate projects that we were working on. In the past, when we were working on individual projects, it was mainly all about that "one" song or that "one" concept that we were coming out with. But, because this was an album, we really had to think about the flow and the meaning behind this. I feel like this time around, we do have personal songs in there, something that tells our story, something that is fun.

And since our name is BLACKPINK, we represent the diversity in our personalities as individuals and as artists. So, we feel like we really had to put that forward and address that as well as we could.

You told me how the album went from concept to final form and how you showed your colors; are there any parts of the production process that you paid special attention to?

Rosé: I feel like we stayed in the studio for a while. We didn't want to just have a bunch of tracks and songs written for us and for us just go and record. We did spend a lot of time in the studio trying to find what we really wanted to sing about, what kind of music we wanted to put out. It took us a while to get together a list of good songs so we could get into recording mode. That's the really big process: just hanging out in the studio and making sure we have fun there so we can be honest.

Let's talk a little bit about your recent achievements. You've broken records that at one point a lot of people thought were unachievable, especially for Asian artists. You performed at Coachella, you’re the most followed K-pop act on YouTube, "How You Like That" broke so many records right after its release. In context of all that, the pressure of being BLACKPINK must be so intense.

Jennie: It's very surprising to us. All the records are the results of our fans, BLINKs, and their unconditional support. Every day we try to acknowledge how grateful we are, but more than the pressure, we are ready to give them back as much as they gave us. It just gives us more motivation to go further than we ever dreamed of.

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There's always a line between the persona and the person, so how do you make sure that the expectations people have of you are realistic, that what is going on in your professional life is either a reflection of who you are or a separation from it?

Jisoo: We are grateful, as artists, as individuals, that people have such big expectations of us, and we are ready to take on the burden that comes with the expectations. We chose to do this: we try to send that message in our music, to show our confidence and the boldness to take on the challenge.

I feel like you’ve gone beyond the concept of a traditional girl group now. BLACKPINK is not just a name, it’s sort of become a force of nature where everybody knows who you are. With a position like that, there's always a danger of thinking: "I'm fine here. I'm good. This is comfortable." The position limits growth. How do you guys ensure that you always keep on reinventing?

Rosé: While we are very grateful for the amount of things that we have achieved and everything that follows this, we are just four girls who always really loved music and we just enjoyed performing. So [staying] creative is not too hard, because once we do one thing, we are always looking at the next thing, always dreaming of things that we have always wanted to do. But we definitely don't settle with what we have right now. We're all very greedy when it comes to. [Laughs.]

Jennie: We have each other to look and be inspired by. We let each other know what we're doing and where to head.

Lisa: We're like the same person.

Rosé: I think all of our members try to remind each other of how we're all just human. The hype, we try not to let it get to us. We don't really go: "Oh my god, we broke these many records or da di da..." We just look at each other and like…

Jisoo: We're just happy with how far we've come.

How do you think you've grown since your trainee days?

Rosé: We definitely have become a little more professional when it comes to this job, I guess? When we were trainees, we were only training for the music. This job is actually a job.

Jennie: There is much more stuff to care about than just music, but to carry ourselves as somebody to influence or [somebody to] look up to.

Lisa: We just enjoy every little step of it, and when we're off camera, we're pretty much like, still four girls.

Rosé: Teenage girls. [Laughs.]

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Tell me how you're going to relax after the album comes out. Will there be a party, or a girls' night in?

Rosé: The crazy thing is right after our album releases, we're going to be promoting it and trying to get as much content out there for our fans. Definitely there will be a celebration at some point, but I still think we will be at working mode.

Jennie: But an excited working mode, since our fans have the album in their hand.

Lisa: [From the back] We're workaholics!

Rosé: And our biggest celebration is kind of like, staying at home in bed. Sleeping all day, so that's going to happen, hopefully.

A lot of your plans for promotion might have been thrown off course with COVID. How does this synergy with fans affect your performance? What are you expecting this time around?

Jisoo: Even though the opportunity for us to meet our fans in person has decreased, we're very grateful for social media at this point. I actually feel like since we do have social media we have more of a platform to connect with our fans on a bigger scale, so we're grateful for that at this point in time. We just hope to reach out to our fans and give them more hope through our music and content.

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You guys are in a position where you are some of the people spearheading the modern K-pop expansion. Since your debut, we have seen K-pop grow so much. What kind of responsibility do you think you personally have towards its global expansion?

Rosé: It's amazing that K-pop is spreading around the world as a culture in itself. There are a lot of other K-pop artists out there who are trying to put out their music right now, and we are really grateful that we get to step in and be a part of that.

Jennie: Since we get such amazing opportunities and records because of the people that are interested in watching K-pop right now, we'd like to take the responsibility. We are fully committed to the work. We want to be proud when we look back on our history when we grow old.

[Rosé laughs.]

Jennie: We want to be proud of ourselves. I don't want to let ourselves down, so we put extra time, extra effort into every single thing we put out. I think that's why it takes a bit of time for us, but we really want to perfect the quality of the stuff we put out, so we can be represented to the world as a K-pop group.

Rosé: It's amazing how things are going. It's a big responsibility but a good responsibility that we have.

SuperM Talk 'Super One' & Finding Unity In The Covid Era

The 2024 Paris Olympics came to life today as the Parade of Nations glided along the Seine River for the opening ceremony. The opening spectacular featured musical performances from Lady Gaga, Celine Dion, and more. Earlier in the week, some of music’s biggest names were also spotted in the city for the Olympics, including Olympics special correspondent Snoop Dogg, BTS' Jin, Pharrell Williams, Tyla, Rosalía, and Ariana Grande.

Read More: When The GRAMMYs & Olympics Align: 7 Times Music's Biggest Night Met Global Sports Glory

Below, see a full breakdown of some of the special musical moments from the 2024 Paris Olympics opening ceremony.

In a grand entrance, Lady Gaga emerged behind a heart-shaped plume of feathers on the golden steps of Square Barye, captivating the audience with her cover of the French classic "Mon truc en plumes." Accompanied by cabaret-style background dancers, she flawlessly belted out the song, executed impressive choreography, and even played the piano.

Lady Gaga’s connection to the song is notable, as Zizi Jeanmarie, the original artist, starred in Cole Porter’s musical "Anything Goes," which was Lady Gaga’s debut jazz release.

"Although I am not a French artist, I have always felt a very special connection with French people and singing French music — I wanted nothing more than to create a performance that would warm the heart of France, celebrate French art and music, and on such a momentous occasion remind everyone of one of the most magical cities on earth — Paris," Lady Gaga shared on Instagram.

Celine Dion 

Closing out the ceremony with her first performance in four years since being diagnosed with stiff-person syndrome, Celine Dion delivered a stunning rendition of Edith Piaf’s everlasting classic, "L’Hymne à l’amour" from the Eiffel Tower. Her impressive vocals made it seem as though she had never left.

This performance marked Dion’s return to the Olympic stage; she previously performed "The Power of the Dream" with the Atlanta Symphony Orchestra and composer David Foster for the 1996 Olympics.

Axelle Saint-Cirel 

Performing the National Anthem is no small feat, yet French mezzo-soprano Axelle Saint-Cirel knocked it out of the park.

Dressed in a French-flag-inspired Dior gown, she delivered a stunning rendition of "La Marseillaise" from the roof of the Grand Palais, infusing the patriotic anthem with her own contemporary twist.

With the stirring lyrics, "To arms, citizens! Form your battalions. Let’s march, let’s march," Saint-Cirel brought the spirit of patriotism resonated powerfully throughout the city. 

Gojira 

Making history as the first metal band to perform at the Olympics Opening Ceremony is just one way Gojira made their mark at the event.

The French band took the stage at the Conciergerie, a historic site that once housed French kings during medieval times and later became a prison during the French Revolution, famously detaining Marie Antoinette – Creating a monumental moment as the first metal band to perform at the ceremony, but also stirring the pot as they used the chance to nod toward politics. 

Performing a revamped version of "Ah! Ça Ira," an anthem that grew popular during the French Revolution, the artists aren’t new to using their songs as a vehicle for political messages. The GRAMMY-nominated group are outspoken about issues concerning the environment, particularly with their song, "Amazonia," which called out the climate crisis in the Amazon Rainforest. Using music to spread awareness about political issues is about as metal as it gets. 

Aya Nakamura

Currently France’s most-streamed musician, Aya Nakamura went for gold in a striking metallic outfit as she took the stage alongside members of the French Republican Guard. As there were showstopping, blazing fireworks going off behind her, she performed two of her own hit songs, "Pookie" and "Djadja," then followed with renditions of Charles Aznavour’s "For Me Formidable" and "La Bohème." 

Although there was backlash regarding Nakamura’s suitability for performing at the ceremony, French President Emmanuel Macron dismissed the criticism. "She speaks to a good number of our fellow citizens and I think she is absolutely in her rightful place in an opening or closing ceremony," Macron told the Guardian.

We’ve been feeling the heat for a minute now, but summer is finally, officially, upon us.

What do you have on deck to soundtrack it? Perhaps you’re checking out Camila Cabello’s fourth offering, C,XOXO. Or Jxdn’s expectations-bucking new album, When the Music Stops. And there are so many other worthy candidates for your playlist — from Lupe Fiasco’s Samurai to Omar Apollo’s God Said No.

No matter where your stylistic compass points, this Friday release day has got something for you. As you gather your sunscreen and shades, let’s breeze through a cross-section of what’s out there.

K-pop loves its solo releases, showcasing how the various members of a group can shine individually while combining with ecstatic chemistry. Enter LISA, one-fourth of Korean titans BLACKPINK, who's already turned heads with her 2021 debut album, Lalisa.

"Rockstar" is another swing outside her main gig, featuring serrated chiptune production and LISA's commanding rap flow. The gritty, urban, futuristic video is a visual treat, and the chorus's boast of "Lisa, can you teach me Japanese?" is a multilingual flex — as well as a maddeningly unshakeable earworm.

The "Peter Pan" heavyweight and four-time GRAMMY nominee Kelsea Ballerini has called 2024 "a new chapter of music." Her collaboration with folk/pop singer/songwriter Noah Kahan, "Cowboys Cry Too,"  is the tip of the spear.

More than a month after the pair performed together at the 2024 Academy of Country Music Awards, their first recorded team-up is an aching, yearning ballad about breaking down a gruff exterior and revealing true emotions.

"Cowboys cry too/ They may not let 'em fall down in their hometown thinkin' they still got s*** to prove," Ballerini sings in the chorus. "That well runs deep/ But when he's showin' his skin, lettin' mе in, that's when he's toughest to mе."

"So excited to release the best song of all time this friday!," Lil Nas X proclaimed on Instagram. (And on a Beverly Hills Cop soundtrack, no less!)

"Here We Go!" comes at an inflection point for the "J Christ" singer: "sorry I've been so scared with my art lately," he added in the same post. "I'm coming around to myself again. I will make you guys very proud."

This pro forma banger certainly inspires pride: tenacious lines like "I'm livin' and livin' I wanna die/ They tryna get even/ I'm beatin' the odds" will get under your skin. As for Beverly Hill Cop: Axel F, the Eddie Murphy joint will whiz to your screen July 3 via Netflix.

Lucky Daye picked up a win for Best Progressive Album at the 2022 GRAMMYs, for Table for Two. After a slew of nominations for work with Beyoncé and Mary J. Blige, he's investigating the Algorithm.

The single "HERicane" was just a teaser, with songs like "Blame," featuring Teddy Swims; "Paralyzed," featuring RAYE;" and "Diamonds in Teal" expanding on and honing his soul-funk-R&B vision.

"Don't know pickin' sides/ 'Cause I'm rollin' in desire," he dreamily sings in the gently roiling "Diamonds in Teal." "I don't know which lie's true/ Or maybe I do, or maybe I'm you." It's a suitable mission statement wrapped in a stealthily seductive package.

A jazzy, soulful, psychedelic band of Aussies, Hiatus Kaiyote has been wowing audiences for more than a decade. Whether through sampling or features, they've crossed paths with Drake, Anderson .Paak, and Beyoncé and Jay-Z.

Love Heart Cheat Code builds brilliantly on their last three albums: their 2012 debut Tawk Tomahawk, 2015's Choose Your Weapon, and 2021's Mood Valiant. Tracks like "Telescope," "Everything's Beautiful," and "Make Friends" are burbling brooks of atmosphere, groove and vibe.

Any fans of deep, pungent funk grooves should investigate Boulevards immediately. The project of mastermind Jamil Rashad, their new album Carolina Funk: Barn Burner on Tobacco Road tips its hat to yesterday's funk with a contemporary twist, bringing a refreshing spin on the well-trod template of syncopated basslines and stabbing horns.

Across highlights like "Do It Like a Maniac Part 1&2" and "Run & Move," Boulevards shows — once again — that few can nail this gritty sound quite like Rashad and crew.

British drill-inflected MC Headie One first made a splash overseas with his 2023 debut album, Strength to Strength. Less than a year later, he's returning with The Last One.

Back in 2022, he hinted at the existence of his sophomore album in his non-album track "50s" — "The fans calling for 'Martin's Sofa'/ It might be the first single from my second," he rapped. 

Helmed by that single, The Last One features Potter Payper, Stormzy, Fridayy, Skrillex, and more. The album is a leap forward in terms of production, scale and exploration.

Any theater kid worth their salt knows at least a few bars from the musical "Oklahoma!"; country sensation Kaitlyn Butts has just unfolded it into an entire album.

"It's a love story but there's also a murder and a little bit of an acid-trippy feel to it at times; it's set in the same place where I come from," she said in a statement, noting she saw "Oklahoma!" with her parents every summer during childhood. "Once I got the idea for this album," she continued, "I couldn't believe I hadn't thought of it before, and it turned into something that completely encompasses who I am and what I love." 

A laugh riot as well as a colorful, openhearted statement, Roadrunner! does the old Rodgers and Hammerstein chestnut good.

Read more: 5 Female Artists Creating The Future Of Country Music: Jaime Wyatt, Miko Marks & More

Futurist Afropopper Amaarae made a gigantic splash with her second album, 2023's Fountain Baby — even Pitchfork gave it their coveted Best New Music designation.

That lush, enveloping album just got an expansion pack: roses are red, tears are blue — A Fountain Baby Extended Play is a continuation of its predecessor with six new songs. The oceanic "wanted," featuring Naomi Sharon, is a highlight, as is a remix of "Disguise" with 6LACK.

"Ooh, I'll be wanted/ I've been wanted," a pitch-shifted Sharon sings near the end, as if turning over the phrase. "Wanted" is one way to describe Amaraae's position in the music landscape.

Learn more: Meet The Latest Wave Of Rising Afrobeats Stars: AMAARAE, BNXN, Oladapo & More

The 50th anniversary of hip-hop may have come and gone, but hip-hop is forever. Today, legendary hip-hop pioneers MC Lyte and Queen Latifah continue to bear the flame of the genre as an elevating force with "King King," a conscious, uplifting offering.

"This is dedicated to all the kings and all the soon to be kings/ We're counting on you/ We love  you/ This is for you, you and you and you," MC Lyte begins, while Latifah holds it down on the chorus with "This your crown hold it/ Even if it all falls down show it/ You know the world is watching now I know you get tired from keepin' it all together/ We need you."

During Women's History Month in March, MC Lyte released "Woman," the first single from her upcoming album, featuring hip-hop icons Salt (of Salt 'N Pepa), Big Daddy Kane, and R&B singer Raheem DeVaughn. MC Lyte's first new album in nearly a decade drops this summer; keep your eyes and ears peeled.

Learn more: 9 Teen Girls Who Built Hip-Hop: Roxanne Shante, J.J. Fadd, Angie Martinez & More

Every June, Pride Month offers a time for the LGBTQIA+ community to reflect and raise awareness — but also, to party it up. While there were plenty of Pride anthems to pack playlists prior to this year, the past 12 months have seen some flawless new additions from a mix of fresh talent and long-standing stalwart artists that the queer community happily embraces.

While there's no set template on how to create an undeniable Pride anthem, there are major hallmarks: high-energy tempo, candid lyrics, delicious camp, and an undeniable groove. Between pop bops and dance floor jams, no Pride party is complete without at least a couple of the songs listed below. Cheers to the cathartic power of music to usher in another season of acceptance and equality. 

You play it when you wake up. It's on the radio on the way to the club. It's playing at the club. Heck, it's even blasting at the gym the next day. 2024's newly crowned pop princess, Sabrina Carpenter, released an instant classic when she unfurled "Espresso" in April — more than enough time to learn the lyrics by Pride Month.

With an infectious melody targeting your ears like a jolt of morning caffeine, its steaming dose of memorable lines ("I'm working late/ 'cause I'm a singer") are the handiwork of Carpenter along with three veteran lyricists, including close collaborator Steph Jones, Amy Allen (Harry Styles, Selena Gomez) and Julian Bunetta, who is perhaps best known for his plethora of work with One Direction. "Espresso" marks further proof that if there's one thing Carpenter knows it's how to command an audience, whether through her captivating stage shows or viral, story-telling music videos that link together (including for recent single "Please, Please, Please").

Read More: Sabrina Carpenter Releases New Single "Please Please Please": Everything We Know About Her New Album 'Short N' Sweet'

Charli XCX — "360"

It's safe to say that Charli XCX is experiencing a new phase of her decade-long career as a critically acclaimed starlet. Her sixth studio album, BRAT, marks an evolution of her sound into a batch of adult tracks tailor-made for the club. As a result, it's spawned a number of viral memes among her legions of LGBTQIA+ fans, who have also boasted lime green avatars on social media in honor of what's being dubbed "brat summer."

It's no coincidence then that she'd release the project in the midst of Pride Month, led by the relentlessly pulsating single "360." With lyrics that have quickly already found itselves queer canon — "Drop down, yeah, Put the camera flash on" — the album boasts a hyperpoop energy and unapologetic individuality, making her recent spate of shows some of the hottest tickets in town.

Read More: Charli XCX's Road To 'Brat': How Her New Album Celebrates Unabashed Confidence & Eccentricity

Giddy up! One of the brightest out stars in the LGBTQIA+ musical universe, the ever-masked Orville Peck has made a name for himself as a queer outlier in the country music scene. So it stands to reason that he'd partner up with none other than Kylie Minogue — who had the defining song of Pride '23 in the form of "Padam Padam" — for their own anthem for 2024. The result is "Midnight Ride," a whistle-powered, Diplo-produced earworm that's perfect for a rainbow-tinted hoedown.

The team-up is part of Peck's forthcoming duets project, for which he recruited a cavalcade of singing partners for queer-themed country-tinged tracks in a unique two-volume album dubbed Stampede (which drops in full Aug. 2). The collaborators include Willie Nelson, who croons with Peck on the eye-raising ditty "Cowboys Are Frequently Secretly Fond of Each Other."

Dua Lipa — "Houdini"

When Dua Lipa released Future Nostalgia in 2020, it became an instant classic in the pop world and LGBTQIA+ lexicon alike, cementing Lipa (and songs like "Don't Start Now" and "Physical") into the grand pantheon of queer playlist magic. The pressure was on, then, for her follow-up to live up to its commercial success and fandom.

Cue "Houdini," from this year's Radical Optimism, a cathartic dance floor anthem by one of the gay community's newer idols. Aside from setting the perfect tone for Pride Month with its delicious hook and refreshing confident lyrics "(Prove you got the right to please me"), in an interview with  SiriusXM Hits 1, Lipa said the production of the track set the tone for the new project: "I was like, "Okay, I feel like now I know exactly what this album's gonna be and what it's gonna sound like."

Read More: Dua Lipa's Road To 'Radical Optimism': How Finding The Joy In Every Moment Helped Her Become Pop's Dance Floor Queen

The Challengers soundtrack

Who knew that a soundtrack to a tense and sultry tennis drama would yield an album fit for the dance floor? The thumping array of tunes that Trent Reznor and Atticus Ross churned out for Luca Guadagnino's Challengers has proved to be a hit beyond the film, with its synth-propelled soundtrack proving to be a unique and wild tracks, including the driving "I Know." 

Its embrace in the LGBTQIA+ community should come as no surprise considering the single note the director gave Ross before he started work. "The way he described 'Challengers' was in a one-sentence email," Ross told Variety earlier this year. "Do you want to be on my next film? It's going to be super sexxy.' Two x's."

Ariana Grande — "yes, and"

Ariana Grande is no stranger to gay-friendly anthems; in fact, she delivered one of 2020's most iconic Pride moments with her Lady Gaga duet, "Rain On Me." When her album eternal sunshine dropped earlier this year, it was no surprise that she'd offer a few more bops for a Pride playlist.

Among them is "yes, and," a Max Martin-produced hit that can get even your stiffest friend moving on the dance floor. Perhaps it's no coincidence, then, that the creative team took the sonic elements of ballroom culture — a uniquely queer LGBTQIA+ experience — and fused them with lyrics perfect for a personal Pride anthem. "Say that s— with your chest," she croons. We will, Ari!

Read More: Listen To GRAMMY.com's 2024 Pride Month Playlist Of Rising LGBTQIA+ Artists

If you've been on a dance floor in the recent past, odds are you've grooved to nostalgic beats courtesy the South Korean producer Peggy Gou. The breakout star is known for her unique brand of throwback dance jams, which carry a distinct '90s-era flavor that has led her to be embraced in queer spaces from Fire Island to West Hollywood. The most infectious, "(It Goes Like) Nanana").... samples the German artist ATB's 1998 track "9 PM (Till I Come)," no doubt a reaction to the recent revitalization of 90s-era culture popular in the LGBTQIA+ community, which provides a thumping link to queer culture past.

"For me,  the DJ is someone who teaches people the value of music and educates them," Gou told L'Official of her musical mission. "It is someone who transmits a beautiful memory and is somehow responsible for it."

Chappell Roan — "Casual"

While Roan has been a bubbling-under singer/songwriter for a handful of years, 2024 has proved to be decidedly her time to shine. Ever since the release of her debut album, 2023's The Rise and Fall of a Midwest Princess, her back catalog has logged impressive streaming numbers, and she's commanded massive crowds at the likes of Governor's Ball and Bonnaroo.

Part of her appeal comes from her unabashed candidness about her sexuality (Roan identifies as a lesbian) and resilience. Both are exemplified by her single "Casual," which is about a relationship that doesn't seem to get all that serious, for better or worse.

However, Roan told the Associated Press last year that normally she isn't so sexually candid.  "The songs kind of give me the opportunity to act like that, and say that, and dress like that," she explained. "It's mainly to piss off — it's all a rebellion. That's what it is. It is very empowering, I think, for a lot of people. ... It's just not as empowering to me as it is living out a fantasy."

Read More: Chappell Roan's Big Year: The 'Midwest Princess' Examines How She Became A Pop "Feminomenon"

By now, we've all heard Troye Sivan's infectious hit "Rush" or seen its viral music video — both of which earned the singer his first GRAMMY nominations this year. In the interim, his 2023 album, Something to Give Each Other, is filled with plenty of other tracks that speak intimately and eloquently about the queer experience.

Take, for example, the luscious "One Of Your Girls," a meditation on when a gay man has a transactional fling with an otherwise straight person. It subsequently has turned into yet another queer definitive anthem for the Australian star.

As a result, Sivan has turned into one of the musical heroes of the community: not only unabashedly talented, but an eloquent chronicler of the gay experience. Even better, as he told  NPR last year, his queer-focused projects are as cathartic for him as they may be for listeners. "There's a big element of pride in the fact that I am now so comfortably, openly gay."

Beloved by fans around the globe, yet increasingly unaffordable for many artists, concert tours are central to the world of entertainment and local economies. After the pandemic-era global shuttering of concert venues large and small, tours are back, and bigger than ever.  

Taylor Swift’s Eras Tour is smashing records, selling more than four million tickets and earning more than $1 billion. But that tour made headlines for another reason: as reported in Business Insider and other outlets, for a six-month period in 2023, Swift’s two jets spent a combined 166 hours in the air between concerts, shuttling at most a total of 28 passengers. 

Against that backdrop, heightened concerns about the global environmental cost of concert touring have led a number of prominent artists to launch initiatives. Those efforts seek both to mitigate the negative effects of touring and communicate messages about sustainability to concertgoers. 

A 2023 study sponsored by Texas-based electricity provider Payless Power found that the carbon footprint of many touring bands was massive. In 2022, concert tours in five genres — country, classic rock, hip-hop/rap, metal and pop — were responsible for CO2 emissions totaling nearly 45,000 metric tons. A so-called greenhouse gas, carbon dioxide contributes to climate change by radiative forcing; increased levels of CO2 also contribute to health problems.  

No serious discussion of climate issues suggests a worldwide halt to live music touring, but there exists much room for improvement. Both on their own and with the help of dedicated nonprofit organizations, many artists are taking positive steps toward mitigating the deleterious effects that touring exerts upon the environment.  

Smart tour planning is one way to lessen an artist’s carbon footprint. Ed Sheeran’s 2022 European run minimized flights between concert venues, making that leg of his tour the year's most environmentally efficient. Total carbon dioxide emissions (from flights and driving) on Sheeran’s tour came to less than 150 metric tons. In contrast, Dua Lipa’s tour during the same period generated 12 times as much — more than 1800 metric tons — of CO2.  

In July, singer/songwriter and four-time GRAMMY nominee Jewel will embark on her first major tour in several years, alongside GRAMMY winner Melissa Etheridge. During the planning stage for the 28-city tour, Jewel suggested an idea that could reduce the tour’s carbon footprint.

"I always thought it was so silly and so wasteful — and so carbon footprint-negative — to have separate trucks, separate lighting, separate crews, separate hotel rooms, separate costs," Jewel says. She pitched the idea of sharing a backing band with Etheridge. "I’ve been trying to do this for 25 years," Jewel says with a laugh. "Melissa is the first person who took me up on it!" 

The changes will not only reduce the tour’s carbon footprint, but they’ll also lessen the cost of taking the shows on the road. Acknowledging that there are many opportunities to meet the challenges of touring’s negative impact upon the environment, Jewel emphasizes that “you have to find [solutions] that work for you.”

Sheeran and Jewel aren’t the only popular artists trying to make a difference. A number of high profile artists have become actively involved in creating the momentum for positive change. Those artists believe that their work on sustainability issues goes hand in hand with their role as public figures. Their efforts take two primary forms: making changes themselves, andadvocating for action among their fans.  

The Climate Machine 

Norhan Bayomi is an Egypt-born environmental scientist at Massachusetts Institute of Technology and a key member of the Environmental Solutions Initiative, a program launched to address sustainable climate action. She’s also a recording artist in the trance genre, working under the name Nourey.  

The ESI collaborates with industry heavyweights Live Nation, Warner Music Group and others as well with touring/recording acts like Coldplay to examine the carbon footprint of the music industry. A key component of the ESI is the Climate Machine, a collaborative research group that seeks to help the live music industry reduce carbon emissions. "As a research institution, we bring technologies and analytics to understand, in the best way possible, the actual impact of the music industry upon climate change," says John Fernández, Director of the ESI.  

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"I’m very interested in exploring ways that we can bridge between environmental science, climate change and music fans," Bayomi says. She explains that the tools at the ESI’s disposal include "virtual reality, augmented reality and generative AI," media forms that can communicate messages to music fans and concertgoers. Fernández says that those endeavors are aimed at "enlisting, enabling and inspiring people to get engaged in climate change." 

The Environmental Solutions Initiative cites Coldplay as a high-profile success. The band and its management issued an "Emissions Update" document in June 2024, outlining its success at achieving their goal of reducing direct carbon emissions from show production, freight, band and crew travel. The established target was a 50 percent cut in emissions compared to Coldplay’s previous tour; the final result was a 59 percent reduction between their 2022-23 tour and 2016-17 tour.  

A significant part of that reduction came as a result of a renewable-energy based battery system that powers audio and lights. The emissions data in the update was reviewed and independently validated by MIT’s Fernández.  

Change Is Reverberating 

Guitarist Adam Gardner is a founding member of Massachusetts-based indie rockers Guster, but he's more than just a singer in a rock band. Gardner is also the co-founder of REVERB, one of the organizations at the forefront of developing and implementing climate-focused sustainability initiatives.  

Founded in 2004 by Gardner and his wife, environmental activist Lauren Sullivan, REVERB  began with a goal of making touring more sustainable; over the years its focus has expanded to promote industry-wide changes. Today, the organization promotes sustainability throughout the industry  in partnership with music artists, concert venues and festivals.  

REVERB initiatives have included efforts to eliminate single-use plastics at the California Roots Music & Arts Festival, clean energy projects in cooperation with Willie Nelson and Billie Eilish, and efforts with other major artists. Gardner has seen sustainability efforts grow over two decades 

"It’s really amazing to see the [change] with artists, with venues, with fans," Gardner says. "Today, people are not just giving lip service to sustainable efforts; they really want to do things that are real and measurable."  

The Music Decarbonization Project is one tangible example of REVERB’s successes. "Diesel power is one of the dirtiest sources of power," Gardner explains. "And it’s an industry standard to power festival stages with diesel generators." Working with Willie Nelson, the organization helped switch the power sources at his annual Luck Reunion to clean energy. At last year’s festival, Nelson’s headlining stage drew 100 percent of its power from solar-powered batteries. "We set up a temporary solar farm," Gardner says, "and the main stage didn’t have to use any diesel power."  

Billie Eilish was another early supporter of the initiative. "She helped us launch the program," Gardner says. Eilish’s set at Lollapallooza 2023 drew power from solar batteries, too.  

With such high-profile successes as a backdrop, Gardner believes that REVERB is poised to do even more to foster sustainable concerts and touring. "Our role now," he says, "isn’t just, ‘Hey, think about this stuff.’ It’s more how do we push farther, faster?"  

Adam Gardner believes that musicians are uniquely positioned to help make a difference where issues of sustainability are concerned. "When you’re a musician, you’re connecting with fans heart-to-heart. That’s what moves people. And that’s where the good stuff happens."  

Small-scale, individual changes can make a difference — especially when they’re coordinated and amplified among other concertgoers. Gardner provides real-world examples. "Instead of buying a plastic bottle, I brought my reusable and filled it up. Maybe I carpooled to the show." Conceding that such steps might seem like drops of water in a giant pool, he emphasizes the power of scale. "When you actually multiply [those things for] just one summer tour, it adds up," he says. "And it reminds people, ‘You’re not alone in this; you’re part of a community that’s taking action."  

Gardner understands that REVERB’s arguments have to be framed the right way to reach concertgoers. "Look," he admits, "It’s a concert. We’re not here to be a buzzkill. Our [aim] now is making sure people don’t lose hope." He says that REVERB and its partners seek to demonstrate that, with collective action and cultural change, there is reason for optimism.  

"There’s a wonderful feedback loop between hope and action," Gardner says with a smile. "You can’t really have one without the other."  

Sustainable Partnerships 

Tanner Watt is Director of Partnerships at REVERB; he works directly with touring artists to develop, coordinate and implement initiatives that bring together his organization’s objectives and the specific personal concerns of the artists. "I get to come up with all the fun, big ideas," he says with a wide smile.  

Watt acknowledges that like every concertgoer, each touring artist has a certain level of responsibility where sustainability is concerned. "And everyone can be doing something," he says, noting a number of straightforward actions that artists can put in place while on tour. "They can eliminate single-use waste. They can donate hotel toiletries that [would otherwise] hit the landfill."  

Watt stresses that artists can lead by example. "Nobody wants to listen to an artist telling them what to do if they’re not doing it themselves," he says. "But we believe that everybody cares about something." He suggests that if an artist has cultivated a following, "Why not use [that platform] to be that change you want to see in the world?"  

Each artist has his or her own specific areas of concern, but Watt says that there’s a base level of "greening" that takes place on every REVERB-affiliated tour. Where things go from there is up to the artist, in coordination with REVERB. Watt mentions Billie Eilish and her tour’s sustainability commitment. "The Venn diagram of food security, community health, access to healthy food, and the impact on the planet is a big cause for her," he says. "So there’s plant-based catering for her entire crew, across the entire tour." 

Speaking to Billboard, Eilish's mother Maggie Baird said championing sustainability starts with artists. "If artists are interested, it does really start with them telling their teams that they care and that it’s foremost in their thoughts." In the same conversation, Eilish called the battle for sustainability "a never-ending f–king fight."  

Watt acknowledges that with so many challenges, it’s important for a concerned artist to focus on the issues that move them the most, and where they can make the biggest difference. "Jack Johnson is a great example," he says. While Johnson is a vocal advocate for many environmental issues, on tour he focuses on two (in Watt’s words) "cause umbrellas": single-use plastics solutions and sustainable community food systems. Each show on the tour hosts tables representing local nonprofit organizations, presenting concertgoers with real-world, human-scale solutions to those specific challenges.  

Four-time GRAMMY winner Brittany Howard is another passionate REVERB partner. "Knowing that I wanted to make my tours more sustainable was a start," she tells GRAMMY.com, "but working with REVERB really helped me bring it to life on the road. REVERB has helped us with guidelines and a green rider to keep our stage, greenrooms and buses more sustainable." 

After listing several other specific ways that her tour supports sustainability, Howard notes, "By supporting these efforts, I am helping ensure future generations have access to clean water, fish, and all that I love about the outdoors." A dollar from every ticket sold to a Brittany Howard concert goes toward support of REVERB’s Music Decarbonization project. "I’m also excited to see industry-wide efforts that are reducing the carbon pollution of live music," Howard continues. "Because it’s not just [about] a single tour, it’s every tour." 

There’s a popular aphorism: "You can’t manage what you can’t measure." From its start, REVERB has sought not only to promote change, but to measure its success. "As long as I’ve been at REVERB, we’ve issued impact reports," says Tanner Watt. "We include data points, and give the report to the artists so they understand what we’ve done together." He admits that some successes are more tangible than others, but that it’s helpful to focus on the ones that can be quantified. "We’re very excited that our artists share those with their fans."  

Watt is clear-eyed at the challenges that remain. "Even the word ‘sustainable’ can be misleading," he concedes, suggesting that the only truly sustainable tour is the one that doesn’t happen. "But if folks don’t step it up and change the way we do business in every industry — not just ours — we’re going to get to a place where we’re forced to make sacrifices that aren’t painless." Getting that message across is REVERB’s aim. "We can’t stop the world," Watt says. "So we find ways to approach these things positively."  

Watt says that the fans at concerts featuring Jack Johnson and the Dave Matthews Band — both longtime REVERB partners — are already on board with many of the sustainability-focused initiatives which those artists promote. "But there are lots of artists — and lots of fan bases — out there that aren’t messaged to, or have been mis-messaged to," he says. "I’m really excited to find more ways to expand our reach to them, beyond mainstream pop music. Because these are conversations that are meaningful for everyone, regardless of political affiliation or other beliefs."  

Reimagining The Planet’s Future 

Singer, songwriter and multi-instrumentalist Adam Met does more than front AJR, the indie pop trio he founded in 2005 with brothers Jack and Ryan. Met has a PhD in sustainable development and is a climate activist; he's also the founder/Executive Director of Planet Reimagined, a nonprofit that promotes sustainability and activism through its work with businesses, other organizations and musicians.  

"I’ve spent years traveling around the world, seeing the direct impact of climate change," Met says. He cites two recent and stark examples. "When we pulled up to a venue in San Francisco, the band had to wear gas masks going from the bus into the venue, because of forest fires," he says. AJR’s road crew had to contend with a flash flood in Athens, Greece that washed out their hotel. "And in Rome, some of our crew members fainted because of the heat."  

Encouraged by representatives from the United Nations, Met launched Planet Reimagined. Met’s approach focuses on tailored, city-specific actions to empower fans and amplify diverse voices in the climate movement. Through social media and live shows, Met strives to galvanize climate activism among AJR fans. And the methods he has developed can be implemented by other touring artists.  

Met points out that one of the most climate-unfriendly parts of the entire concert tour enterprise is fans traveling to and from the concerts. And that’s something over which the artist has little or no control. What they can do, he says, is try to educate and influence. Working closely with Ticketmaster and other stakeholders, Met’s nonprofit initiated a study — conducted from July to December 2023, with results published in April 2024 — to explore the energy that happens at concerts. "In sociology," he explains, "that energy is called collective effervescence." The study’s goal is to find ways to channel that energy toward advocacy and action.  

Polling a quarter million concertgoers across musical genres, the study collected data on attitudes about climate change. "Seventy-three percent of fans who attend concerts believe that climate change is real, and that we need to be doing more about it," Met says. "Seventy-eight percent have already taken some sort of action in their lives." He believes that if his organization can activate even a fraction of the estimated 250 million people annually who attend concerts around the globe, "that’s the ballgame."  

Met’s goal is to do more than, say, get concertgoers to switch from plastic to paper drinking straws. "At scale those things make a difference. But people want to see actions where there’s a track record," he says; a return on investment.  

AJR will be putting a plan into action on the second half of their upcoming arena tour. Part of the initiative is encouraging concertgoers to register to vote, and then actually vote. Beyond that, Met has specific actions in mind. "At every single stop, we’re putting together materials around specific policies that are being debated at the local level," he explains. "We give people a script right there, so they can call their elected representative and say, ‘I want you to vote [a certain way on this issue].’"  

He believes the initiative will lead to thousands of people contacting – and hopefully influencing – their representatives. With regard to sustainability issues, Met is convinced that "the most impact that you can have as an artist is when you give fans ways to pick up the mantle themselves." 

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