At some point during the conversation, the topic of the pressure of being BLACKPINK comes up. There’s a short silence on the other end of the call. Starkly different from the effervescent laughs until then, it’s pregnant with introspection as the four members of BLACKPINK—Lisa, Jennie, Jisoo and Rosé—think about the title that’s most often associated with their name: "The Biggest Girl Group In The World."

It isn't hyperbole, either. A look at the numbers is enough to prove that. Within 24 hours of its release earlier in June, the first pre-release single from The Album, "How You Like That," broke five Guinness World Records. With 86.3 million views in that time, it became the most viewed YouTube video and the most viewed music video in the world. "How You Like That" also debuted at No. 33 on the Billboard Hot 100, tying with Lady Gaga’s "Sour Candy"—a song the group featured on—making BLACKPINK the highest-ranking female Korean act at the time.

Earlier in 2019, the quartet became the first K-pop group to hit 1 billion views on Youtube with their single "Kill This Love." They followed it up with a sizzling performance of the single at Coachella, making history again as the first K-pop girl group to do so.

Along with the weight of the epithet, thus, the title encompasses a vast journey that the quartet has covered in just a fraction of the time it takes established acts—four years to be precise. So, excuse the members of BLACKPINK for taking a couple seconds to reflect, please.

"It's very surprising to us," Jennie says at last. "Every day we try to acknowledge how grateful we are, but more than the pressure, we are ready to give them back as much as they [their fans, BLINKs] gave us. It just gives us more motivation to go further than we ever dreamed of."

If you’ve been acquainted with the BLACKPINK ethos, you will have seen this coming. For the better part of four years, the members of BLACKPINK have stood tall on the backs of the self-assured, self-aware messages in their music. Whatever the challenge, the BLACKPINK way is to always go up. Now, as they get ready to reacquaint themselves with the world with their first full-length release, The Album, the same determination abounds.

"We tried to put more colors into our music, say black and pink," says Lisa. "I wish each member has a stronger presence on the stage and explores more various genres. I hope people don’t know what to expect from us, except for something better than before. We want to be unpredictable."

Ahead of the release of The Album, GRAMMY.com sat down with BLACKPINK to discuss their career, achievements, motivations and future.

This is going to be your first full-length album after your debut, so the hype is very real. What was the mood when you heard it was happening?

Rosé: At the very start, when they said that we were going to [be releasing] our first album, we were very stoked, because we do know that our fans have been waiting for this moment for a very, very long time. We were very excited but also nervous at the same time because we do know that it is a big deal. It's the first time we were able to put all of our colors into something. We had mixed feelings, but overall it was very positive vibes, and we were very stoked to be able to finally release the full album.

The Album is coming after almost four years of your debut, which is a long time. Why do you think that this is the right moment for it?

Rosé: We had four years to kind of build our own colors as BLACKPINK. Throughout the four years, we got to explore different genres and really find out our exact, distinct colors. So, I feel like [in] this album, we were able to put our prepared music style and contribute with new music genres that we're still exploring recently. [That's why] I think now is the best time to come out, because any later would be too late and any earlier, we might have been in a rush. We definitely feel like, right now, we are fully ready to put out a full completed album.

How do you think this album represents the kind of artists you are? How does it represent your colors?

Jennie: I think we've said this before, but our new album is full of surprises. We like to believe that it's something no one has tried before. We just want to bring something new. The album is cool, you know, and we tried to put together all the colors of BLACKPINK that we've built before into one.

You started this year with some amazing collaborations. What do you look for while working with other artists? Where is that middle ground between your style and their style?

Jennie: Since there are already four of us, we're very adjusted to working with people, so somebody new is always welcome. They bring a new perspective to the group, and it's an amazing experience. It's like stepping outside of our usual boundaries and into a world that we haven’t been to. To create something new with a great artist, like Lady Gaga and Dua [Lipa] and much more to come, it's just a great chance for us as artists and groups.

How was working on The Album different to working on your previous EPs? The Album is more cohesive, it's longer; there are more songs, more opportunities. What was that like?

Rosé: Definitely, because it's not like separate projects that we were working on. In the past, when we were working on individual projects, it was mainly all about that "one" song or that "one" concept that we were coming out with. But, because this was an album, we really had to think about the flow and the meaning behind this. I feel like this time around, we do have personal songs in there, something that tells our story, something that is fun.

And since our name is BLACKPINK, we represent the diversity in our personalities as individuals and as artists. So, we feel like we really had to put that forward and address that as well as we could.

You told me how the album went from concept to final form and how you showed your colors; are there any parts of the production process that you paid special attention to?

Rosé: I feel like we stayed in the studio for a while. We didn't want to just have a bunch of tracks and songs written for us and for us just go and record. We did spend a lot of time in the studio trying to find what we really wanted to sing about, what kind of music we wanted to put out. It took us a while to get together a list of good songs so we could get into recording mode. That's the really big process: just hanging out in the studio and making sure we have fun there so we can be honest.

Let's talk a little bit about your recent achievements. You've broken records that at one point a lot of people thought were unachievable, especially for Asian artists. You performed at Coachella, you’re the most followed K-pop act on YouTube, "How You Like That" broke so many records right after its release. In context of all that, the pressure of being BLACKPINK must be so intense.

Jennie: It's very surprising to us. All the records are the results of our fans, BLINKs, and their unconditional support. Every day we try to acknowledge how grateful we are, but more than the pressure, we are ready to give them back as much as they gave us. It just gives us more motivation to go further than we ever dreamed of.

There's always a line between the persona and the person, so how do you make sure that the expectations people have of you are realistic, that what is going on in your professional life is either a reflection of who you are or a separation from it?

Jisoo: We are grateful, as artists, as individuals, that people have such big expectations of us, and we are ready to take on the burden that comes with the expectations. We chose to do this: we try to send that message in our music, to show our confidence and the boldness to take on the challenge.

I feel like you’ve gone beyond the concept of a traditional girl group now. BLACKPINK is not just a name, it’s sort of become a force of nature where everybody knows who you are. With a position like that, there's always a danger of thinking: "I'm fine here. I'm good. This is comfortable." The position limits growth. How do you guys ensure that you always keep on reinventing?

Rosé: While we are very grateful for the amount of things that we have achieved and everything that follows this, we are just four girls who always really loved music and we just enjoyed performing. So [staying] creative is not too hard, because once we do one thing, we are always looking at the next thing, always dreaming of things that we have always wanted to do. But we definitely don't settle with what we have right now. We're all very greedy when it comes to. [Laughs.]

Jennie: We have each other to look and be inspired by. We let each other know what we're doing and where to head.

Lisa: We're like the same person.

Rosé: I think all of our members try to remind each other of how we're all just human. The hype, we try not to let it get to us. We don't really go: "Oh my god, we broke these many records or da di da..." We just look at each other and like…

Jisoo: We're just happy with how far we've come.

How do you think you've grown since your trainee days?

Rosé: We definitely have become a little more professional when it comes to this job, I guess? When we were trainees, we were only training for the music. This job is actually a job.

Jennie: There is much more stuff to care about than just music, but to carry ourselves as somebody to influence or [somebody to] look up to.

Lisa: We just enjoy every little step of it, and when we're off camera, we're pretty much like, still four girls.

Rosé: Teenage girls. [Laughs.]

Tell me how you're going to relax after the album comes out. Will there be a party, or a girls' night in?

Rosé: The crazy thing is right after our album releases, we're going to be promoting it and trying to get as much content out there for our fans. Definitely there will be a celebration at some point, but I still think we will be at working mode.

Jennie: But an excited working mode, since our fans have the album in their hand.

Lisa: [From the back] We're workaholics!

Rosé: And our biggest celebration is kind of like, staying at home in bed. Sleeping all day, so that's going to happen, hopefully.

A lot of your plans for promotion might have been thrown off course with COVID. How does this synergy with fans affect your performance? What are you expecting this time around?

Jisoo: Even though the opportunity for us to meet our fans in person has decreased, we're very grateful for social media at this point. I actually feel like since we do have social media we have more of a platform to connect with our fans on a bigger scale, so we're grateful for that at this point in time. We just hope to reach out to our fans and give them more hope through our music and content.

You guys are in a position where you are some of the people spearheading the modern K-pop expansion. Since your debut, we have seen K-pop grow so much. What kind of responsibility do you think you personally have towards its global expansion?

Rosé: It's amazing that K-pop is spreading around the world as a culture in itself. There are a lot of other K-pop artists out there who are trying to put out their music right now, and we are really grateful that we get to step in and be a part of that.

Jennie: Since we get such amazing opportunities and records because of the people that are interested in watching K-pop right now, we'd like to take the responsibility. We are fully committed to the work. We want to be proud when we look back on our history when we grow old.

[Rosé laughs.]

Jennie: We want to be proud of ourselves. I don't want to let ourselves down, so we put extra time, extra effort into every single thing we put out. I think that's why it takes a bit of time for us, but we really want to perfect the quality of the stuff we put out, so we can be represented to the world as a K-pop group.

Rosé: It's amazing how things are going. It's a big responsibility but a good responsibility that we have.

SuperM Talk 'Super One' & Finding Unity In The Covid Era

While 2023 may be coming to an end, the first releases of December prove that it's far from time to wind down.

From Taylor Swift — who released "You’re Losing Me," a song originally recorded for her 2022 smash album — to Dua Lipa’s extended edit of her single "Houdini," and Lana Del Rey's cover of "Take Me Home, Country Roads," listeners are being treated to new tracks from familiar favorites today.

But surprise releases were the theme of the day as Beyoncé dropped "MY HOUSE," a single accompanying her Renaissance concert film.

Dec. 1 also sees a bevy of reissue and archival releases, exciting new projects from artists like singer/songwriter Dove Cameron, and the second studio album from K-pop group ATEEZ. 

Start off your month by listening to these tracks and albums from seven artists that will jumpstart your month.

Beyoncé - "MY HOUSE"

Queen Bey surprised fans with an early Christmas present by dropping "MY HOUSE," her first single since 2022’s Renaissance. This track was featured during the credits of her new Renaissance concert film.

Written and produced by The-Dream, this song showcases Beyoncé’s rapping skills, as she effortlessly weaves verses over a powerful horn melody. There's a vibe check in the song's second half, where the music becomes a smooth, electronic dance groove reminiscent of Renaissance’s ballroom vibe. 

Jung Kook & Usher - "Standing Next To You (Remix)"

BTS' pop singer Jung Kook is back with a remix to his track "Standing Next To You," this time joined by an R&B sensation. The remix features a new verse from  Usher, who adds a delicate touch to the vibrant, high-paced song.

The original track was released last month as a single on Jung Kook’s debut album, GOLDEN. This could be fans' last time hearing Jung Kook's music for a while — the "golden maknae" of BTS announced he’s enlisting for mandatory military service this month.

Tyla - "Truth or Dare"

GRAMMY-nominated Afrobeats star Tyla is closing the year with a sneak peek of her upcoming self-titled album. The hypotonic single "Truth or Dare," following the success of her GRAMMY-nominated song "Water" (the song is nominated for Best African Music Performance at the 2024 GRAMMYs alongside "Amapiano" by ASAKE & Olamide, "City Boys" by Burna Boy, Davido's "UNAVAILABLE" feat. Musa Keys, and "Rush" by Ayra Starr).

In this new song, Tyla revisits an old flame — this time with newfound wisdom and assurance that she won’t fall for his charm anymore: "So let's play truth or dare, dare you to forget / That you used to treat me just like anyone."

Tyla announced her upcoming self-titled album on social media, captioning, "African music is going global and I’m so blessed to be one of the artists pushing the culture. I’ve been working on my sound for 2 years now and I’m so ready for the world to hear it."

Lana Del Rey - "Take Me Home, Country Roads"

After performing during "Christmas At Graceland," a televised tribute to Elvis Presley, Lana Del Rey dropped a surprise cover of John Denver’s 1971 hit "Take Me Home, Country Roads."

This cover might not come as a shock for fans after she referenced a line from Denver’s 1972 "Rocky Mountain High" on her track "The Grants" from GRAMMY-nominated album Did You Know There’s A Tunnel Under Ocean Blvd. (At the 2024 GRAMMYs, Did You Know is nominated for Album Of The Year alongside Jon Batiste's World Music Radio, Olivia Rodrigo's Guts, Swift's Midnights, Janelle Monae's The Age Of Pleasure, SZA's SOS, Miley Cyrus' Endless Summer Vacation and the record by boygenius. Did You Know is also nominated for Best Alternative Music Album alongside The Car by Arctic Monkeys, PJ Harvey's I Inside The Old Year Dying, Gorillaz's Cracker Island and boygenius' album.)

The track features Del Rey’s signature soothing vocals, as a Western-style melody balances the instrumentation. She brings her own sultry style to this '70s country classic, while continuing to show her musical versatility.

ATEEZ - The World EP:FIN:WILL

Five years after their debut album, K-pop group ATEEZ  have returned with The World EP:FIN:WILL. The 12-track album is led by "Crazy Form," an Afrobeats/dancehall-influenced track, and also features many solo and unit tracks from the group.

Members Hong Joong and Seonghwa took the reins on "Matz," a dynamic hip-hop track, while Yeosang, San and Wooyoung collaborated for the R&B-influenced "It’s You." 

During a Seoul press conference, Lead Hong Joong spoke about the group’s evolution and how fans should look forward to future releases. 

"This year marks our fifth debut anniversary and so far, our greatest achievement has been establishing a strong relationship with our fans around the world. We hope to continue presenting music that can make our fans proud of us," he said. 

Living Legends: Stephen Marley On 'Old Soul,' Being A Role Model & The Bob Marley Biopic 

The Song Of The Year GRAMMY Award honors the best releases in the music business, and the eight nominees for the golden gramophone at the 2024 GRAMMYs come from a variety of established singer/songwriters. From dance anthems to pop bops, ballads and R&B smashes, the nominees for Song Of The Year showcase the breadth of emotions of the past year.

Before tuning into the 2024 GRAMMYs on Sunday, Feb. 4, 2024, learn more about this year's Song Of The Year nominees below.

"A&W" - Lana Del Rey

Songwriters: Jack Antonoff, Lana Del Rey & Sam Dew

The second single from her ninth studio album, Did You Know That There's a Tunnel Under Ocean Blvd, "A&W" is a refreshing addition to Lana Del Rey’s expansive discography.

Another shattered portrait of the American Dream, the seven-minute epic, oscillates from madness to exhaustion, as Del Rey described feeling burned out by being objectified and perceived as an "American whore." What begins as a psychedelic folk ballad erupts into a defiant trap number interpolated with a doo-wop standard by the four-minute mark of the chaotic number.

"I’m a princess, I’m divisive/Ask me why I’m like this/Maybe I just kinda like this," Del Rey anxiously warbles. Later, she expresses her resignation surrounding rape culture: "If I told you that I was raped/ Do you really think that anybody would think/ I didn't ask for it? I didn't ask for it/ I won't testify, I already f—ed up my story."

"Anti-Hero" - Taylor Swift

Songwriters: Jack Antonoff & Taylor Swift

"Anti-Hero" showcased a new side of Taylor Swift — a rare moment where the 33-year-old pop star confronted her flaws in the public eye.

"I really don’t think I’ve delved this far into my insecurities in this detail before," Swift said of the track in an Instagram video. "Not to sound too dark, but, like, I just struggle with the idea of not feeling like a person."

The self-loathing synth-pop anthem — with its cheeky chorus — catapulted "Anti Hero" into virality. With its ubiquitous meaning, the song topped charts and became a staple of pop radio. Now, it’s enjoying the highest praise as a contender for Song Of The Year. 

"Butterfly" - Jon Batiste

Songwriters: Jon Batiste & Dan Wilson

Beyond its sound, what makes Jon Batiste’s "Butterfly" so stunning is the story behind it. The touching jazz-soul fusion track is an iteration of the lullabies Batiste penned while his wife Suleika Jaouad was hospitalized during her cancer treatment.

"It’s just such a personal narrative song in relation to my life and what my family has gone through and my wife and all of the things she’s been able to overcome," the 36-year-old GRAMMY winner told PEOPLE.

"Butterfly" is featured on Batiste's latest album, World Music Radio. Like much of his discography, "Butterfly" is inherently uplifting but there’s an underlying yearning for freedom. "Butterfly in the air/ Where you can fly anywhere/ A sight beyond compare," Batiste croons over stripped-down keys.

"Dance The Night" (From Barbie The Album) - Dua Lipa 

Songwriters: Caroline Ailin, Dua Lipa, Mark Ronson & Andrew Wyatt

With the release of her pop-funk epic Future Nostalgia during the COVID-19 pandemic, Dua Lipa proved she could master the art of escapism. On "Dance The Night," a thrilling dance-pop number from the star-studded Barbie soundtrack, she channels that same inspiration with a side of glitter and glam.

"Greta said that the whole film was inspired by disco. There’s a lot of very glittery and pop moments in it," the 28-year-old singer said of how the track fits into the movie in an interview with Dazed.

Over a sleek synth, the pop star reflects the unwavering joy Barbie outwardly emanates while she’s crumbling inside: "Even when the tears are flowin' like diamonds on my face/I'll still keep the party goin', not one hair out of place (yes, I can)."

"Flowers" - Miley Cyrus

Songwriters: Miley Cyrus, Gregory Aldae Hein & Michael Pollack

Miley Cyrus has perfected the art of reinventing herself. With the post-breakup number "Flowers," she reclaimed her independence and took a hard turn from gritty rock back into pop music. "I can take myself dancing, yeah/ I can hold my own hand/ Yeah, I can love me better than you can," she belts over a disco-pop beat.

While the 30-year-old musician wouldn’t share if "Flowers" was indeed about her ex-husband Liam Hemsworth, the song became an empowering earworm from a more refined version of the longtime musician.

"The song is a little fake it till you make it," she said of "Flowers" in an interview with British Vogue. "Which I’m a big fan of." It turns out she made it with a nomination for Song Of The Year at the 2024 GRAMMY Awards.

"Kill Bill" - SZA

Songwriters: Rob Bisel, Carter Lang & Solána Rowe

On the psychedelic R&B groove of "Kill Bill," which references the legendary Quentin Tarantino film, SZA dreams up her own unfiltered revenge fantasy. "I might kill my ex / Not the best idea / His new girlfriend's next / How'd I get here?" she ponders over an airy melody.

The song stands out on the R&B singer’s latest album, SOS, for not only its cheeky wordplay but for how visceral she portrayed the devastation of a breakup. 

Despite its popularity, the 34-year-old singer initially thought one of the other songs on her 23-track album would have topped the charts. "It's always a song that I don't give a f— about that's just super easy, not the s— that I put so much heart and energy into. 'Kill Bill' was super easy — one take, one night," the singer told Billboard of "Kill Bill’s" success.

"Vampire" - Olivia Rodrigo

Songwriters: Daniel Nigro & Olivia Rodrigo

Like her explosive debut "Drivers License," Olivia Rodrigo opted for a swelling power ballad for the lead single of her sophomore album Guts. On "Vampire," the singer/songwriter recalls a parasitic relationship with a swelling power ballad that erupts into a booming guitar breakdown. "Bloodsucker, famef—er/ Bleedin' me dry, like a goddamn vampire," she sings with a bitter lilt.

While many speculated the song was about a toxic relationship, Rodrigo claimed it’s more nuanced than that. "It’s more about my regret and kind of beating myself up for doing something that I knew wasn’t gonna turn out great and kind of just taking ownership of that and dealing with those feelings," she told Sirius XM Hits 1.

Regardless, the 20-year-old artist turned something bitter into something sweet by landing a Song Of The Year nomination.

"What Was I Made For?" [From The Motion Picture "Barbie"] - Billie Eilish

Songwriters: Billie Eilish O'Connell & Finneas O'Connell

Not only was the Barbie movie a massive hit, its soundtrack was, too, thanks to a slew of chart-topping artists including Dua Lipa, HAIM and Sam Smith. So it’s no surprise that Billie Eilish made that list as well, and delivered a gutting ballad that soundtracked one of the most heartbreaking moments of the film.

The wistful single, which arrives at the devastating realization that you’re not real and are instead meant to be consumed, aptly embodies the narrative arc of the box office smash. "Looked so alive, turns out I'm not real/ Just something you paid for/ What was I made for," the 21-year-old musician sings with a heartbreaking lilt. 

While writing the sobering number, Eilish tried to embody the essence of the life-sized doll herself. "I was purely inspired by this movie and this character and the way I thought she would feel, and wrote about that," she told Zane Lowe of Apple Music. 

The 2024 GRAMMYs, officially known as the 66th GRAMMY Awards, returns to Los Angeles' Crypto.com Arena on Sunday, Feb. 4, 2024, and will broadcast live on the CBS Television Network and stream live and on-demand on Paramount+ at 8-11:30 p.m. ET/5-8:30 p.m. PT.

The Recording Academy and GRAMMY.com do not endorse any particular artist, submission or nominee over another. The results of the GRAMMY Awards, including winners and nominees, are solely dependent on the Recording Academy’s Voting Membership.

2024 GRAMMY Nominations: See The Full Nominees List

A decade ago, the music industry was practically eulogizing Lady Gaga’s career. Cause of death: her fourth album, ARTPOP.

Universally deemed a misfit (even among Gaga’s off-kilter discography), it was all too easy to crack “artflop” jokes as the record’s reception paled in comparison to the thunder of 2011’s Born This Way. In addition to Billboard-charting bangers aside, Born This Way pledged to be a champion for LGBTQIA+ rights, employing the word “bravery” so frequently that the two are now inextricably bound. The album’s daring demeanor had created a tough spectacle to follow, even for the shock-pop maven.

But rebukes of ARTPOP’s avant-garde concepts and stylings, disregard the record’s brazen interweaving of music, fashion, technology, and digital art. Released after Gaga broke her hip and canceled the  Born This Way Ball tour, ARTPOP was a canvas of earth-shattering bursts of pain and passion, and an electronic confessional.

For her efforts and vision, Gaga's maligned 2013 album would become a blueprint for contemporary alt-pop artists — not just with its experimental clash of genres, but through its winking subversion of industry expectations.  

In honor of ARTPOP’s tenth anniversary this month, read on for 10 reasons why  the overlooked outcast of Gaga’s catalog is actually the bravest album of them all.

It Prioritized Creativity Over Sales And Charts

When the public slams an artist for “only” selling one million copies of an album in a week, record sales lose their shine. After facing flack for her Born This Way numbers in 2011, Lady Gaga entered the ARTPOP era with clear intentions: creativity for creativity’s sake.

“Really, it’s about freeing yourself from the expectations of the music industry and the expectations of the status quo,” she explained during an interview at SXSW. And you know she meant it, because that same week she bucked those pressures by climbing atop a mechanical bull, where she served as the human canvas for the "creative output” of vomit artist Millie Brown.

“I write for the music not for the charts,” she tweeted, addressing a comparison between her lead single “Applause” and Katy Perry’s song “Roar,” which outperformed “Applause” on the Billboard charts. The singles were released days apart, stirring up a heated conversation about which singer was a more powerful pop star. Gaga was, of course, quick to crush the debate.

“Applause” peaked at No. 4 on the Billboard Hot 100, and despite being released in mid-November, ARTPOP nabbed 2.3 million album sales worldwide by the end of 2013. In contrast, Born This Way sold 2.1 million copies between its May 2011 release and the end of its debut year in the United States alone. 

It Put Gaga In The Producer's Seat — Alone 

By 2013, Lady Gaga boasted an impressive list of co-producing credits from working alongside collaborators like RedOne, DJ White Shadow, and Fernando Garibay. Yet ARTPOP marks the first time she slipped behind the soundboard by herself.

For "Venus," an intergalactic ode to lust that blossoms into starry-eyed infatuation, she saluted the titular goddess of love and pushed the men out of the room, folding a hybrid Sun Ra reference/Zombie Zombie sample into her sexually-emboldened EDM. Gaga cites "Venus" as the first song she ever self-produced, a major milestone for the multi-hyphenate and for women producers as a whole.

It Wasn't Afraid To Get Messy

One decade’s definition of "sloppy" is the next decade’s epitome of style. In 2013, the general consensus among critics was that ARTPOP’s sound was often too messy to take seriously. Their examples were copious; "Aura," for instance, dedicates 15 seconds to nothing but hysterical, autotuned laughter over an unraveling country western guitar riff. Manic deep cuts "MANiCURE" and "Jewels N’ Drugs" were labeled choppy and sonically inconsistent, as Gaga allegedly struggled to find common ground between rock, trap, and electronic music.

Compared to the streamlined pop sound of the time — including some of Gaga’s prior hits — ARTPOP’s frenetic mishmash of sounds felt totally alien. "I was desperate, in pain, and poured my heart into electronic music that slammed harder than any drug I could find," Gaga reflected, explaining her need for catharsis over catchiness (a choice that she was lambasted for at the time). 

Ten years later, her avant garde approach to pop suddenly seems remarkably en vogue, as genre-hopping and highly-textured sonic palettes become the norm — especially in the alt-pop sphere. In hindsight, it’s apparent that ARTPOP was ridiculed so artists like SOPHIE, Charli XCX, and Dorian Electra could rave.

It Was, Literally, Designed To Be Out Of The World

ARTPOP prioritized pushing art into uncharted territory, and not just on Earth.In addition to a naked Jeff Koons sculpture of Gaga herself, the album’s release was feted with the debut of a flying dress named Volantis. The original creation from Gaga’s TechHaus (a branch of her Haus Labs team) is technically an "electric powered hover vehicle" that fits around Gaga’s body to hoist her into the air. Gaga offered a less technical term for it, calling the dress a metaphor. "I will be the vehicle of their voices," she said during a press conference, sharing her vision for representing young fans in the sky.

Volantis arrived alongside news that Gaga would become the first musician to perform in space aboard a Virgin Galactic ship. The flying dress successfully cleared its first flight; the Virgin ship unfortunately did not. After a fatal test flight, the plans for Gaga’s galactic debut were canceled.

It Crushed Tabloid Trash-Talking  

It’s admittedly hard to recall ARTPOP’s ill-conceived R. Kelly collaboration "Do What U Want" without wincing. Beyond Kelly’s unnerving presence on the track, his lone sexually-charged verse ultimately skewed the true message of the song, transforming a kiss off to tabloid journalism into randy radio fodder.

Gaga scrubbed the song from streaming services in 2019, sparing the alternative version that instead features Christina Aguilera. Here, Gaga’s intended retaliation shines: "You can’t have my heart / and you won’t use my mind / but do what you want with my body," she taunts on the chorus, welcoming the public’s superficial — and therefore meaningless — judgments.  

When unveiling the track in October of 2013, she took to X (then named Twitter) to trounce a litany of rumors and nitpicks about her weight, likeness to Madonna, and erroneous identity as a hermaphrodite. At its core, "Do What U Want" proved that the only gesture more pointed than a middle finger is cackling while inviting the world to do its worst. 

It Invented A New Artistic Concept 

Lady Gaga can’t take credit for the notion of art-pop, but she did coin a new phrase, calling the conceptual glue of ARTPOP a "reverse Waholian expedition." Translation: if Andy Warhol transformed mass-produced items like Campbell’s soup into high art, then Gaga wanted to flip the process, placing high art where it could be easily accessible to the public.

As a result, the visual aspects of ARTPOP present a mosaic of the most esteemed masterpieces of all time. The busy album cover fuses the brilliance of American sculptor Jeff Koons with fragments of Sandro Boticelli’s magnum opus "The Birth of Venus," while her outfits for public appearances nodded to greats like Pablo Picasso and Salvador Dali with brash makeup and fake mustaches. The concept opened her up to mockery — including from Maroon 5 frontman Adam Levine — but introduced the basics of art history to millions of listeners worldwide.

It Openly Examined Gaga's Relationship With Drugs And Alcohol

Many of ARTPOP’s most exuberant moments orbit high or drunken states, such as Gaga sneaking around Amersterdam while stoned and incognito on "Mary Jane Holland." Trap outlier "Jewels N’ Drugs," which collects verses from T.I., Twista, and Too $hort, packs the same giddy punch despite its somewhat awkward execution. Yet the party pauses on "Dope," ARTPOP’s sole piano ballad.

The sobering single gazes inward, where Gaga finds a startling void, her spirit gutted after years of addiction. While the song’s lyrics vow to prioritize loved ones over drugs and liquor, Gaga revealed the most personal promise during her album release show.

"I do not have to be high to be creative," she professed from behind her piano, hand raised in the air as if taking an oath. "I do not need to be drunk to have a good idea. I can sit with my thoughts and not feel crazy." On an album bursting with innovation, "Dope" is her firmest pledge to self-improvement, delivered with aching sincerity.

It Ventured Into The Tech World 

Designing mind-bending art? There’s an app for that. Or there was, anyways. ARTPOP arrived with a supplemental app, designed to enhance Gaga’s multimedia approach to the album’s release. As a way to empower fans to dabble in digital art, one of the app’s main features was a gif and still image generator that allowed users to choose from a rainbow of gyrating geometric shapes and backgrounds. Most creations straddled the line between optical illusion and Tumblr-ready art. The app also offered fans the ability to stream the album and chat with each other.

It was an entertaining endeavor, albeit ultimately a short-lived one. Despite an in-app countdown for other features, including a stream of new behind the scenes videos and a digital audio workshop called TrakStar, neither element came to fruition. Due to Gaga’s shift in management, the project was never developed further. 

Still, the ARTPOP app remains a unique addition to pop’s first brushes with modern tech, long predating crossovers like Charli XCX performances on Roblox and AI-created music.

It Refused To Shy Away From Themes Of Sexual Assault

When ARTPOP hit shelves, the world was still three years away from the awareness about pervasive sexual assault revealed by the #MeToo movement. But a hush around the topic didn’t stop Gaga from eeking out a screech or two about her own experiences with abuse in 2013. While Gaga has since divulged more information about her unfortunate experiences with predators as a fledgling popstar, the ARTPOP track "Swine" dropped some of the first angsty breadcrumbs about her survival story.

"I know you want me / You’re just a pig inside a human body / Squealer, squealer, squealer, you’re so dis-GUS-ting," she practically spits with revulsion on the chorus. The deep cut is an exorcism dressed up as a rave, revealing a gut-churning snapshot of a woman publicly processing her own violation years before the act was deemed acceptable.

It Was Her First Record After Canceling The Born This Way Ball 

Scrapping a major tour over an injury shouldn’t warrant a comeback, but that’s what the world demanded of Lady Gaga when her Born This Way Ball hit the brakes. Gaga was forced to end the tour early in February 2013 when she broke her hip, thwarting her ability to walk, let alone dance. As she underwent surgery and paparazzi vied for photos of her in a Louis Vuitton wheelchair, the public largely viewed the truncated Born This Way Ball as a personal failure on Gaga’s part. 

By the time ARTPOP arrived, the expectations for her next move couldn’t have been higher — which made Gaga’s spasmic, genre-jumping, vomit-covered return to pop all the more daring.

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Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

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He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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