meta-script25 Artists To Watch In 2024: Chappell Roan, VCHA, Teezo Touchdown & More |
Gabito Ballesteros, RIIZE, Chappel Roan, James Smith of Yard Act, Natalie Jane, Emilia, Dylan Marlowe, Teezo Touchdown in collage
(Clockwise from left) Gabito Ballesteros, RIIZE, Chappel Roan, James Smith of Yard Act, Natalie Jane, Emilia, Dylan Marlowe, Teezo Touchdown

Photos: Todd Owyoung/NBC via Getty Images; Han Myung-Gu/WireImage; Burak Cingi/Redferns; Matthew Baker/Getty Images; Alberto E. Rodriguez/Getty Images for Paramount Pictures; Jaime Nogales/Medios y Media/Getty Images; Keith Griner/Getty Images; Leon Bennett/Getty Images for Live Nation


25 Artists To Watch In 2024: Chappell Roan, VCHA, Teezo Touchdown & More

Performing everything from gritty rap to aching indie-pop and soul, artists from around the globe are gearing up to become household names in 2024. Read on for 25 artists to add to your playlist, from RIIZE and Royel Otis, to Xavi and Dylan Marlowe.

GRAMMYs/Jan 3, 2024 - 04:05 pm

There’s arguably never been a better time for artists on the ascent. With micro-fandoms finding kinship on the internet, songs blowing up on TikTok before going mainstream, and all-out fervor for live experiences in a post-lockdown world, a host of exciting new names are capturing the zeitgeist. 

Each of the 25 rising artists featured here has their own leveling-up story. Some have spent the past year touring with huge names, winning over new fans city by city. Some are set to release highly-anticipated debut albums that deliver on the promise of their early singles. And others are finally breaking through after years of steady grind.

It’s a sonically eclectic group, spanning gritty rap to aching indie-pop to throwback soul, with artists hailing from the U.S., UK, Australia, Mexico and South Korea. If there’s a common thread these rising stars share, it’s a sure sense of their purpose and a hopeful eye to the future. Whatever your musical preference, you’ll find a new favorite to cheer on in 2024. 

Writers Taila Lee, D. Mariah, Lucas Villa and Lior Phillips contributed to this list.


What To Watch For: A new single (Jan. 5)

SM Entertainment’s newest boy group has a simple mission: rise and realize together. That’s why their name, RIIZE, is a portmanteau of the phrase.

Already, the septet has solidified themselves as one of K-pop’s fifth-generation leaders. Their mini-album, Get a Guitar, sold over 1 million copies in less than a week and quickly landed them at the top of Korea’s music charts. And 2024 is on course to be an even bigger year for them. RIIZE will kick off the year at the Seoul Music Awards, where they received nominations for Rookie Of The Year, Popularity Award and more. Three days later, they’ll share their third release. — D. Mariah

Nailah Hunter

What To Watch For: Lovegaze (Jan. 12)

Nailah Hunter’s music is the soundtrack of a dream.

Inspired by everything from her dad’s church band to Hayao Miyazaki films, Hunter creates a divine ambience by blending a diverse array of sounds. Intricate folk, alternative indie and new age all factor into the L.A.-based multi-instrumentalist and composer's music, but one instrument has truly shifted her sonic trajectory: a baby harp received on her 19th birthday.  

Now a harpist, the musician employs this beloved instrument to craft an exquisite, atmospheric sound that’s like a gateway to another world. Her 2021 harp-driven reimagination of Radiohead’s "Talk Show Host" boosted her following, but she’s released music since 2019.

Hunter’s debut album Lovegaze drops on Jan. 12, and if anything like her latest releases, fans can expect a quietly glamorous, and perhaps mystifying, sonic dreamscape. — Taila Lee


What To Watch For: U.S. tour (Jan. 12)

With a deep love of house, R&B, hip-hop and pop running through her veins, TSHA's sound is all her own. The British DJ and producer born Teisha Matthews first cemented herself as one-to-watch with 2020's accomplished Flowers EP on pioneering electronic label Ninja Tune. Two years later, her debut album, Capricorn Sun, deftly showcased the full breadth of her skills, from the achingly emotive house of "Sister" to the driving breakbeats of "Dancing In The Shadows." 

In 2023, TSHA leveled up again with a standalone single, "Somebody," featuring the vocal heft of [Gregory Porter]( and [Ellie Goulding]( (who slid into TSHA's DMs). "Somebody" showcases the producer's potential outside club music — a point she's driven home by debuting a full band live show. To start 2024 right, she's spending January on tour around the U.S., including a special edition of her Jackfruit club night in New York. Expect sets with plenty of bump, groove and deep feeling. — Jack Tregoning 

Brittney Spencer 

What To Watch For: My Stupid Life (Jan. 19), dates supporting Grace Potter and multiple festival appearances

Though her debut album is titled My Stupid Life, Brittney Spencer’s music is anything but thoughtless.

Rather, the album's title speaks to Spencer distancing herself from the need to feel perfect, and it’s this vulnerability that makes the Baltimore-raised singer/songwriter so relatable. Touching souls with her country EP Compassion and singles like "Sober & Skinny," Spencer has been steadily making a name for herself ever since her cover of the Highwomen’s "Crowded Table" went viral. 

She’s toured as a backing vocalist for Carrie Underwood and performed at the CMA Awards, but Spencer’s biggest year just might be 2024. Not only will she be spending the first few months opening for Grace Potter’s Mother Road Tour, but she’ll also be hitting a few major festivals, including the sold-out 2024 Stagecoach Festival in April and Kentucky’s Railbird Festival in June. — TL

October London

What To Watch For: The Birth Of Marvin Tour (Jan. 25)

With such a charming stage name, it’s almost too on-the-nose that October London  makes delightfully bewitching R&B perfect for an autumn afternoon. Hailing from Indiana, the singer/songwriter has an enthralling old-soul, silky smooth delivery that nets comparisons to the legendary vocals of Marvin Gaye and Sam Cooke.  

London first made waves back in 2016 when he scored a feature on Snoop Dogg’s Coolaid. Since, he’s released a handful of EPs and albums — including 2023's The Rebirth Of Marvin and Technicolor EP — that have collectively garnered millions of streams. 

In 2023, he hit No. 1 on Billboard’s Adult R&B Airplay chart and performed at the 2023 Soul Train Awards — and that’s all before his North American tour launches in Seattle in January 2024. — TL

Sammy Virji

What To Watch For: North American tour (Jan. 26)

One of the first things that new fans notice about Sammy Virji is his boundless, ever-smiling energy. The Oxford-born DJ and producer is part of a new generation championing UK garage (UKG), a distinctly British genre experiencing a resurgence two decades on from its heyday. Virji's DJ sets — which blend UKG classics alongside bass-driven house and his own grin-inducing edits — have landed him on lineups alongside scene veterans like DJ EZ and DJ Q and new school revivalists Conducta and salute. 

Virji also excelled as a producer in 2023, dropping the raucous "Shella Verse" with grime MC Flowdan, the pumping house single "If U Need It," and "Hot In Here" alongside bassline master Champion. Meanwhile, his whirlwind set from DJ Mag HQ in August has hit a million views on YouTube, as fans clamor for his unreleased edits and remixes. 

From late January, Virji heads out on his debut North American tour, with a string of shows already sold out. For stateside fans, it's a rare chance to catch one of Britain's best in sweaty, jump-up club mode. — JT


What To Watch For: New single "Girls of the Year" (Jan. 26)

In July 2022, JYP Entertainment founder J.Y. Park and Republic Records CEO Monte Lipman made history by announcing the development of the first American girl group trained under a K-pop system. The duo spent the next year recording "America2Korea," a nationwide talent search and survival competition series that would later birth VCHA.

Between months of training in Seoul and Los Angeles, the show’s six winners — Camila, Lexi, Kendall, Savanna, KG and Kaylee — previewed what’s to come with a teaser EP, SeVit (New Light), featuring the three original tracks they performed on the finale of "A2K." On Jan. 26, the dream will become even more of reality with their official debut single. — D. Mariah

Dylan Marlowe

What To Watch For: Headlining tour (Feb. 1)

Dylan Marlowe is preparing for a busy 2024.

Based in Nashville, the Georgia-born country singer was always surrounded by music, either listening to his drummer father’s Christian metal-rock band or following his mom’s passion for traditional country. Around his senior year of high school, Marlowe picked up a guitar, and it’s been history ever since.

From cheering to friendship in "Boys Back Home" to remembering a heart wrenching goodbye in "Record High," it’s clear Marlowe knows how to pen a hit. He’s already scored his first No. 1 on the country radio charts, through his songwriter credit on Jon Pardi’s single "Last Night Lonely."

The 26-year-old is already headlining his own tour early next year, along with opening dates for country rocker Brantley Gilbert. And with all these upcoming tour dates, it’s no wonder he was just named a promising new artist in Country Music Television’s Listen Up campaign. — TL

The Last Dinner Party

What To Watch For: Prelude to Ecstasy (Feb. 2)

There's an out-of-time quality to The Last Dinner Party, and it's not just their envy-inducing ruffled wardrobe. At times they sound like Kate Bush fronting Sparks — which is to say premium drama and lush, even baroque indie rock brilliance. 

The quintet of Georgia Davies, Lizzie Mayland, Abigail Morris, Aurora Nishevci, and Emily Roberts sprung from seeming total obscurity into one of the buzziest acts from the UK. While many artists with this kind of attention had seeded mixtapes and singles in social media and streaming, word started to spread internationally on The Last Dinner Party when they had released only one officially recorded song. 

Of course it helped that the track in question was the immaculately dramatic "Nothing Matters." They're now up to four singles, not to mention high-profile spots at festivals like Glastonbury, TV performances, and even opening slots for Florence + the Machine and the Rolling Stones. By the time their debut record, Prelude to Ecstasy, hits in February, The Last Dinner Party will be more than ready to take the leap to superstardom — if they haven't already reached it before then. — Lior Phillips

Destin Conrad

What To Watch For: Submissive tour (Feb. 4)

Destin Conrad has come a long way since his days on Vine. Little did he know that amongst his million followers was Kehlani, who would later invite him to the songwriting camp for her 2020 record, It Was Good Until It Wasn't: "That experience pushed me because I never did that. I felt the pressure to prove myself," he said in his biography.

Three years later, the fine-tuning of skills has led to his most mature project, SUBMISSIVE, which he released in October. "So much has changed in my life that has forced me to submit," he explained. "I didn't realize at the time that it gave me the power to be dominant, to be an adult, to grow."

Next year, Conrad will spend February to April promoting the album on the 36-stop Submissive Tour through the United States. — DM

Royel Otis

What To Watch For: Pratts & Pains (Feb. 9)

After a few years of honing their honey-and-silk guitar pop, the duo of Royel Maddell and Otis Pavlovic broke through in their native Australia with the punnily titled Sofa Kings EP in 2023.  

The Sydney group specialize in a blend of propulsive rhythms and laid-back cool, and early indications suggest their upcoming LP Pratts & Pains could cement their case for slacker rock royalty. Freshly released single "Heading for the Door" builds to just the right level of guitar crunch to keep the falsetto flow from getting too sweet.

Fans of Broken Bells' shimmer and Metronomy's synthy clarity will find plenty to latch onto, but the college rock twist adds a fresh layer of intrigue. And while the February release date sets Royel Otis' debut album up as the perfect summertime sway for Aussie heat, Maddell and Pavlovic's nostalgia-triggering indie rock has the sort of magic to savor through the cold winter months in the Northern hemisphere, too. — LP


What To Watch For: Tres Tour (Feb. 12)

Bratty, the brainchild of Mexican singer/songwriter Jennifer Abigail Juárez Vázquez, is refreshing Latin pop by infusing it with an alternative and angst-driven edge. The project gets its name from Best Coast indie rock duo’s song "Bratty." 

In April, Bratty made a mark as one of the few Latin acts to perform at Coachella. November saw the release of her third and breakthrough album Tres, which skillfully blends sunny surf rock with dark tones of grunge, while translating these style into Spanish on songs like "Radio" and "Ya No Es Lo Mismo." Come February, Bratty will embark on her inaugural U.S. headlining tour, the Tres Tour. — Lucas Villa

Chappell Roan

What To Watch For: Tour dates supporting Olivia Rodrigo (Feb. 23)

As her debut album suggests, Chappell Roan has experienced the rise and fall of a Midwest princess. 

Before she was 20, the Missouri native signed a coveted deal with Atlantic Records. After three years of making music she didn’t love, they dropped her. Then, she ended her relationship with her longtime boyfriend and moved back home with her parents. 

But that slump wasn’t the end of Roan’s story. She returned to Los Angeles in a last-ditch effort, created her first LP and began performing under a drag persona to much success. "I always dreamed of being able to feel this feeling, and I just happened to be able to sing it and it came out in music,"  Roan told Variety

Midwest Princess is only the first step into this new era of liberation — in February, she’ll perform on the highly anticipated, sold-out Guts World Tour in support of Olivia Rodrigo, who she met through their mutual collaborator, Dan Nigro. — DM

Flyana Boss

What To Watch For: The Bosstanical Garden Tour (Feb. 24) 

Flyana Boss knows how to run it up — after all, the hip-hop duo’s most viral TikTok is of them running and rapping.

Spotlighting their catchy rap hit "You Wish," the video racked up millions of views and consequently translated into millions of streams. Given the pair’s hard-hitting flow and unshakeable confidence, it’s no surprise Flyana Boss’ career has skyrocketed this year.

Folayan and Bobbi LaNea first met at Los Angeles’ Musicians Institute, but they didn’t become Flyana Boss (which, yes, rhymes with Diana Ross) until they reunited a while later. The rap duo dropped three EPs this year — Boffum, Vitamin FB and Make It A Double — signaling more of the exuberance and excellence to come.

With creativity and a sick beat or two, the lovable hip hop duo is taking the world by storm. Since going viral, the pair have collaborated with Missy Elliott, opened for Janelle Monáe on tour, and even have their own headlining 2024 tour. Trying to get on Flyana Boss’ level? You wish. — TL

Natalie Jane

What To Watch For: An international tour (Feb. 26)

With more than 9 million followers on TikTok, you have probably seen at least one of Natalie Jane’s buzzing videos. Maybe it was the one where she belted Gnarls Barkley’s "Crazy" in a parking garage, that time she harmonized "Part of Your World" on a kitchen countertop, or one of the many other snippets that made her one of the app’s most viewed artists of 2023. 

Now, she’s ready to carve a path of her own beyond the phone screen.

Jane premiered her EP, Where Am I?, on Nov. 17. The EP leads with alt-pop break up anthems "Seven" and "AVA" — two songs that are a trademark of her signature sound of powerhouse vocals, acrobatic riffs and blunt lyrics ("Who the f— is Ava?" she sneers in the latter). Next February, she will embark on her first headlining international tour, beginning in Santa Ana, California, and concluding May 16 in Dublin, Ireland. — DM

Yard Act

What To Watch For: Where's My Utopia? (March 1)

From Idles to Fontaines DC, the latest wave of British post-punk has made for some fascinating thrills. But where so many others (both in this current spate of bands and throughout the genre's history) either shout or offer a stoic cool, Yard Act put on their glasses and dance. 

For their 2022 debut, the quartet of James Smith, Ryan Needham, Sam Shipstone, Jay Russell found a way to puree bits of Sleaford Mods, the Fall, and Devo into a danceable fusion of rapid speak-singing, smirky social commentary, and nerdy rhythmic twitching. After earning raves in the UK and even a collaboration with Sir Elton John, they're set to release Where's My Utopia? Early singles like the groovy "Dream Job" show their satirical teeth. Co-producer and Gorillaz member Remi Kabaka Jr. daubs the gloss in a clever push-and-pull with Smith's rakish vocals, the result a neon black wonderland that will keep your feet and brain moving. — LP

Games We Play

What To Watch For: Life’s Going Great (release date TBD) & Northern American tour (March 15)

Games We Play embodies the charm of ‘00s pop-punk: raw lyricism, candid production and, most importantly, a disposition to live carefree. It’s these exact characteristics that herald the band as one of Head of Fueled by Ramen Johnny Minardi’s future faces of the genre, as he recently revealed in a roundtable discussion with

Their upcoming album might be their most vulnerable yet. Ironically titled Life’s Going Great, frontman Emmyn Calleiro narrates his insecurities about his body and upbringing ("Pretty Boy") and becoming a divorcé at 23 ("too young"). The project is slated to release in early 2024. In the meantime, secure your tickets for their North American tour, commencing this March. — DM


What To Watch For: Mother (March 22)

Over the past five years, Logic1000 has emerged as one of dance music's most distinctive talents, with a sound that's rooted in classic house and inflected by UK bass and pop. Born in Sydney, Australia, and now based in Berlin, the producer and DJ born Samantha Poulter has released a string of standout EPs, including her 2018 breakout LOGIC1000 (featuring the R&B-sampling banger "DJ Logic Please Forgive Me") and 2021's You've Got the Whole Night to Go on her own Therapy label, which deepened and refined her sound with a strong thread of '90s nostalgia. 

In March, Poulter is set to release her debut album as Logic1000, *Mother*, which channels the rush of "love and inspiration" she felt as a new mother. Poulter describes the album — which she produced alongside her husband and longtime collaborator Thom McAlister (a.k.a. Big Ever) — as "a love letter to house music." That description fits the warm, enveloping atmosphere of singles "Grown On Me" and "Self To Blame," which both evoke the sun rising after a long night dancing. With the release of her most personal and complete statement yet, 2024 is the year of Logic1000. — JT


What To Watch For: .MP3 Tour (April)

Emilia is putting Latin pop from Argentina on the map. The Nogoyá native debuted her first album Tú Crees En Mí? last year in which she explored reggaeton influences. In November, Emilia eschewed that sound for Y2K-inspired pop with her latest release, .MP3 LP. One house-infused banger, "GTA.mp3," channels Kylie Minogue's hit "Can't Get You Out of My Head." 

Emilia also ventured into new territory, blending Brazilian funk with EDM in "No_Se_Ve.mp3" alongside Ludmilla. In April, she will embark on the .MP3 Tour in Argentina, Uruguay, and Paraguay. Last year, made history by selling out 10 concerts at Bueno Aires' Movistar Arena in under 10 hours. — LV

Teezo Touchdown

What To Watch For: Spend The Night Tour (April)

There's no one in the hip-hop world quite like Teezo Touchdown. Aaron Lashane Thomas not only refuses to fit into any traditional genre or style lines, his penchant for weaving nails into his hair and painting black Ts on his face show his approach before he even opens his mouth. 

That said, listeners have already become familiar with his unique flair — whether on tour with Tyler, the Creator, Vince Staples, and Kali Uchis, or in features with Drake and Travis Scott. The 31-year-old Texan's ability to leapfrog between styles and vibes reflects the wide musical spectrum of his youth, which included Marvin Gaye, Judas Priest, and Kraftwerk. The late-2023 release of his debut album How Do You Sleep At Night? highlighted that perfectly, Teezo nimbly bounding from rapping over thunderous Weezer guitars to delivering soulful Autotuned lines with Janelle Monáe

Now raking in millions of Spotify listens and set to take off on his own headlining tour, Teezo is more than ready to move into the spotlight, a fascinating character and artist. "I know that I'ma make it, baby, no if, ands, or buts/ I know that I'm a superstar but no one's looking up," he drops on album highlight "Familiarity." By the time 2024 rolls in, people won't be able to stop looking. LP


What To Watch For: Scars & Stripes (Release date TBD)

An endorsement from Cardi B would mean a lot to any rapper, but for ScarLip (a.k.a. Sierra Lucas) that cosign resonated at another level. Both women share Bronx roots ("Don't come to Bronx with that s— 'cause we ain't f—in' with that s—," Scar spits on her smash single "This Is New York"), but their unflagging intensity and unique approaches to rap are perhaps deeper commonalities. And Cardi's not the only one taking notice; in addition to millions of streams, Snoop Dogg jumped onto a remix of "This Is New York" called "This Is Cali" and legendary producer Swizz Beats is set to produce Scar's debut EP.

ScarLip at times reaches into a DMX bark, capturing the grimier corners of New York rap. Her ability to burn the drill beats with a growly snarl and then float above the rhythm feels like the embodiment of New York tough — and gets the blood pumping. LP

La Cruz

What To Watch For: A new album (Release TBD)

La Cruz is breaking ground in reggaeton as the genre’s first openly gay artist singing to other men in his lyrics. The Venezuelan singer is charting a similar path as other LGBTQIA+ artists like Young Miko and Villano Antillano that have become some of reggaeton's biggest stars. 

In November last year, La Cruz released his debut album Hawaira, which brought themes of gay love and lust into the reggaeton arena. During Pride Month, he went viral on social media with the sexy reggaeton romp "Quítate La Ropa," which caught the attention of Colombian superstar Karol G. Ahead of his next album in 2024, La Cruz turned up the heat with his freaky follow-up single "Easy Boy." — LV

Gabito Ballesteros

What To Watch For: A new album (Release TBD)

Gabito Ballesteros is rapidly emerging as a bright new talent in the música Mexicana scene. This past year, the Mexican singer became a sought-after collaborator and co-writer, working with artists like Peso Pluma, Becky G, Piso 21, and Conexión Divina. His notable collaboration with Peso Pluma and corridos tumbados trailblazer Natanael Cano on "AMG" reached No. 37 on the Billboard Hot 100 chart. 

After signing with Cano's record label, Ballesteros and his fellow artists from Los CT joined Interscope Records in October. As he prepares for his first album release with Interscope in 2024, Ballesteros released his fiery cover of the classic "A Puro Dolor" by Son By Four. — LV

Latin Mafia

What To Watch For: Debut album (Release TBD) and multiple festival performances in Latin America

Latin Mafia, a versatile Mexican pop group, defies genre boundaries. The group includes producer Mike de la Rosa and his twin brothers Milton and Emilio. Their music, which blends R&B, reggaeton, trap, and house, is infused with heart and soul. 

In the emotional "No Digas Nada," Milton and Emilio confront machismo and toxic masculinity prevalent in Latinx culture, opening up about their struggles with anxiety and mental health. Latin Mafia gets the party started with the explosive reggaeton banger "Julietota," which ends on a contemplative R&B note. Next year, the group will hit the festival circuit with performances at Lollapalooza Argentina, Lollapalooza Chile, Colombia's Estéreo Picnic, and Mexico's Tecate Pa'l Norte. Latin Mafia's debut album will follow in 2024. — LV


What To Watch For: An album of original material (unconfirmed)

Xavi is on track to becoming música Mexicana's biggest breakthrough star in 2024. The Mexican American singer released his breakthrough single "La Víctima" through Interscope Records in August. Since then, the haunting breakup anthem has gone viral on TikTok with over 53,000 video creations. 

At 19-years-old, Xavi sings with a soulfulness that's beyond his age. In December, he scored his first Top 10 hit on Billboard's Hot Latin Songs chart with "La Víctima." As the sole wordsmith behind the song, Xavi also sits at No. 1 on the Latin Songwriters chart. Xavi is continuing to tease his hotly-anticipated debut project with his latest single, the fiery "La Diabla." — LV

30 Must-Hear Albums Coming Out In 2024: Green Day, Usher, Tyla & More

A photo collage of Latin pop artists including (Clockwise) Emilia, Belinda, Nohemy, Gale, Danna Paola, Kenia Os, Mariangela, Aitana
(Clockwise) Emilia, Belinda, Nohemy, Gale, Danna Paola, Kenia Os, Mariangela, Aitana

Photos: Emilia; Hector Vivas/Getty Images; Arturo Holmes/Getty Images FOR iHeartRadio; John Parra/Getty Images for Shark Beauty; Juan Naharro Gimenez/Getty Images; Juan Naharro Gimenez/Getty Images; Ivan Apfel/Getty Images; Jose Ramon Hernando/Europa Press via Getty Images


10 Women Artists Leading A Latin Pop Revolution: Kenia Os, Belinda & More

Latin pop is undergoing a dynamic renaissance, spearheaded by women artists. Both established and emerging talents are injecting new energy into the genre, captivating a fresh audience with their innovative approaches.

GRAMMYs/Mar 5, 2024 - 02:15 pm

While reggaeton and música Mexicana currently dominate the Latin music scene, Latin pop is experiencing a vibrant revival — with female artists leading the charge. Both legacy and newer acts are putting a fresh spin on the genre, and their work is resonating with a new generation of fans.

Latin pop was one of the first Spanish-language genres to go global in the 1980s, thanks to the success of artists like Gloria Estefan and Luis Miguel. Into the next decade, Ricky Martin, Enrique Iglesias, Shakira, Jennifer Lopez, Thalia, and Paulina Rubio continued to put a proudly Latin American and Spanish twist on popular musical trends in the U.S. at the time. 

After the Latin pop explosion of the 2000s with Shakira’s global crossover, Christina Aguilera embracing her Ecuadorian roots, and the breakthroughs of co-ed group RBD and Belinda, the genre waned in popularity in the decades that followed as reggaeton and Latin trap became the leading Spanish-language sounds.

As nostalgia for Latin pop reaches a fever pitch, it has experienced a resurgence. Shakira made Latin pop a main event again last year when she explored electronica with trap beats in the kiss-off anthem "BZRP Music Sessions #53." Beloved 2000s co-ed group sold out arenas across the U.S., Mexico, Brazil, and Colombia with its comeback tour. Female-fronted trio Belanova is coming back from a hiatus with the Vida En Rosa Tour after its electro-pop classics went viral on TikTok. 

In honor of Women’s History Month, here are 10 female artists to watch out for in Latin America and Spain who are leading a new Latin pop revolution.


The most veteran artist on this list is Spanish-Mexican star Belinda. After making her mark on Latin America with children's telenovelas and in the U.S. in The Cheetah Girls 2 movie, she reshaped the pop-punk sound of the 2000s with her breakthrough album Utopía. At the 2007 Latin GRAMMY Awards, she was the only teen nominated for Song of the Year, for the angst-driven "Bella Traición."

Following a hiatus to work on other projects, she's primed to reclaim her place in Latin pop after signing with Warner Music last year. Belinda blends Mexican corridos tumbados with a twinkle of Latin pop in the fiery single, "Cactus." Like Shakira, she used her song as a therapeutic way to roast an ex (in this case Christian Nodal). Her recent studio sessions with corridos tumbados pioneer Natanael Cano and Peso Pluma's co-writer Tito Doble P hint at further exploration of her pop spin on música Mexicana she's dubbed "corridos coquette."

Danna Paola

Danna Paola is another veteran making her mark in Latin pop. She first secured her star status in Mexico and Latin America appearing in children's telenovelas and through her teenage music career. After starring in the Netflix series Elite from 2018 through 2020, she gained global notoriety. In 2021, she garnered her first Latin GRAMMY Award nomination for Best Pop Vocal Album for her sixth studio album, K.O.

After scoring a few reggaeton-infused hits, Paola broke onto the Latin pop scene in 2022, with the euphoric pop song "XT4S1S." She continued to explore genres with a nod to house music in the kiss-off anthem "1Trago" and synth-pop in the introspective "Tenemos Que Hablar." In the music video for the latter, Paola revealed there was a point in her career where her image and sound were controlled by a past management team. Now that she has reclaimed her career, she has co-produced most of her recent tracks. There's a darkness in the haunting "Aún Te Quiero" as Paola lets go of the past. Her progressive Latin pop album is due out later this year. 

Daymé Arocena

Daymé Arocena emerged as a Latin jazz star in 2014 as part of the Cuban-Canadian collective Maqueque. Her work with the jazz troupe garnered her a GRAMMY nomination for Best Latin Jazz Album in 2018 for her work on Jane Bunnett and Maqueque's Oddara collaboration. 

After growing up in Cuba, Arocena moved to Canada and more recently Puerto Rico. There she worked with Eduardo Cabra, most known for his work in progressive urbano group Calle 13, on her new LP, Al-Kemi, which was released on Feb. 23. 

With her latest work, Arocena is proving she's an all-around Latin pop star. She blends the sounds of the Caribbean with stateside influences of jazz, R&B, blues, and disco. Showing there's no limits to the sounds of Latin pop, the reggaeton-fused R&B of "Suave y Pegao" with Puerto Rican artist Rafa Pabön and the funky "American Boy" also highlight how Arocena's soulful voice can't be bound to one genre. 

Kenia Os

Following in the footsteps of Belinda and Danna Paola is Mexican artist Kenia Os. Like many Gen-Z artists, the 24-year-old singer first started out as an influencer on platforms like YouTube, Instagram, and TikTok, where she has amassed millions of followers. Os parlayed her massive social media audiences into a successful music career.

With her debut album Cambios De Luna in 2022, Os mixed elements of Latin trap and reggaeton into pop songs. After going full Latin pop on her follow-up LP K23, she went global. Os explored nineties house music in the alluring "Flores" and synth-pop in the flirty "Malas Decisiones." The latter became one of the biggest Latin pop hits of 2023 after it went viral on TikTok. The visual project for the K23 album later earned Os her first Latin GRAMMY Award nomination for Best Long Form Music Video. 

As she prepares her third album, Os continues to push the genre to new places, dabbling in drum and bass in her latest single "Bobo" featuring Álvaro Díaz. 

Sofia Reyes

Throughout her career, Sofia Reyes has seamlessly weaved together Latin genres with elements of pop. In 2017, the Mexican star was nominated for Best New Artist at the Latin GRAMMY Awards. A year later, Reyes scored her first global hit with the cumbia-infused reggaeton of "1, 2, 3." Reflecting her boundless Latin pop sound, the song featured Jason Derulo and Puerto Rican singer De La Ghetto

Last November, Reyes released Milamores, the most adventurous album of her career yet. She became one of the first mainstream Latin acts to explore hyperpop in the frenetic "tqum" featuring Danna Paola. One of hyperpop's top artists, GRAMMY winner Kim Petras, jumped on the remix with Reyes and Paola. To create a therapeutic pop experience, she incorporated the healing frequencies of sound bowls in a few of the songs. That feel-good energy came through in the tropical "Rosas" and reggae-infused "Gaia" featuring Dēlian. A celestial standout on the album was "Luna" where Reyes sang about wanting to take a trip with her lover to the moon. Reyes' unique vision of Latin pop is out of this world. 


Aitana is one of Spain's biggest Latin pop stars who has had success translating the sound of Y2K pop into her own fun and fierce version. The Barcelona-based singer became a household name in her home country after finishing as a runner-up on the reality show singing competition Operación Triunfo in 2017. Though she didn't win, Aitana achieved international recognition. A year later, she leveraged that exposure into her breakthrough hit "Teléfono," which was certified platinum in the U.S. and resulted in a nomination for Best New Artist at the 2019 Latin GRAMMY Awards.

For her third album Alpha, which was released in September 2023, Aitana was fully inspired by music from the nineties and 2000s. The feel-good "Las Babys" recalled the Eurodance of the Vengaboys and she embraced pulsating electro-pop in "Los Ángeles." The dreamy "Formentera" featuring Nicki Nicole sounds like something that could've come from The Cardigans. Aitana also teamed up with Danna Paola for the techno fantasy "AQYNE," reminiscent of the songs from Dance Dance Revolution


Emilia is leading the Latin pop scene in Argentina. Thanks to the Y2K aesthetic on her latest album .MP3, the Argentine star is going global. Because of her refreshing spin on Latin pop, she was listed as one of's 25 Artists To Watch In 2024.

Emilia first broke through the Argentina music scene with her debut album Tú Crees En Mí? in 2022. That LP was loaded with trap and reggaeton-infused bangers like "Cuatro Viente" and "Intoxicao" featuring Nicki Nicole. 

On her follow-up .MP3, she leaned fully into the Latin pop genre. Living up to the LP's retro name, Emilia embraced music from the nineties and 2000s with tracks like the Kylie Minogue-inspired "GTA.mp3." On "La_Original.mp3." she introduced pulsating house beats, teaming up with fellow Argentine pop star Tini to sing in Spanish about having a "legendary flow" like "Madonna in the nineties." Emilia has since sold-out dates in Argentina, Uruguay, and Spain for her upcoming .MP3 Tour. 


Before becoming a rising Latin pop star and receiving a Latin GRAMMY nomination for Best New Artist last year, GALE was co-writing hits for other artists. The Puerto Rican singer helped pen songs for Selena Gomez, Christina Aguilera, Anitta, Cardi B, and Shakira. After letting Shakira know that she wanted to become an artist of her own, the Colombian pop icon encouraged GALE to go for it.

For her debut album, Lo Que No Te Dije, which was released in May 2023, GALE seamlessly blended the music of her island with nods to the pop music she grew up with from Britney Spears, Aguilera, and Avril Lavigne

GALE channels the angst of Lavigne into the pop-punk of "Inmadura" and the explosive "Problemas." She pushes back against receiving unsolicited explicit photos from men in the defiant "D Pic." Against the dreamy synth-pop of "Nubes," she sings about the joys of female self-pleasure. Her breakup anthem, "Nuestra Canción," features house music colliding with reggaeton. Recently, GALE paid homage to Shakira by covering her classic "Inevitable." 


Another artist bringing an alternative edge to Latin pop is Mariangela. She was born in Monterrey, Mexico and later grew up in San Antonio, Texas. Mariangela's bicultural upbringing is reflected in her music, which blends Latin American genres with elements of pop and alternative music. As a singer/songwriter, she is inspired by artists like Paramore's Hayley Williams, Taylor Swift, Olivia Rodrigo, and Lana Del Rey

In 2022, Mariangela pulled inspiration from Depeche Mode’s "Never Let Me Down Again" for her song "Soñarte," which mourned the passing of a friend. The following December, she released her first EP 4+1, in which she explored other genres with her alternative grit. The EP included an entrancing and rock-infused take of the classic "Cama y Mesa" by Roberto Carlos

On Feb. 1, Mariangela dropped her debut album Sensible, which included a few of her past singles with newly-recorded songs. In her kiss-off anthem "Acto Final," she goes pop-punk as she bids an ex farewell from her life for good. Mariangela's electrifying spirit is reviving Latin pop like a shock from a defibrillator. 


Nohemy is reshaping music from Puerto Rico with a pop perspective. The rising Puerto Rican star gained attention in 2020 starring in the Natti Natasha-produced series "Bravas." Post-show, Nohemy continued forward with her music career, working with German producer The CRVV. 

On her debut album NOHAUS, released in March 2023, Nohemy's sound blends the pop that she grew up on, Caribbean rhythms, and European influences from The CRVV. Nohemy wrote the songs and co-produced the LP, collaborating closely with The CRVV to blend house, elements of trap, reggaeton, and pop in the fierce club banger "Loca" and the heart-wrenching "Perdón." 

Nohemy received a co-sign from one of her compatriots, Robi, who was featured on a remix of her dreamy love song "Te Vas." She continues to evolve, releasing singles including the atmospheric "¿Y Ahora Que?" and reggaeton-infused romp "On Top." 

How The Latin GRAMMYS Brought Latin Music Excellence To The 2024 GRAMMYs

Olivia Rodrigo performs at the 2024 GUTS World Tour
Olivia Rodrigo performs during her GUTS World Tour opening in Palm Springs on Feb. 23, 2024.

Photo: Kevin Mazur/Getty Images for Acrisure Arena


4 Ways Olivia Rodrigo's GUTS World Tour Shows A New Side Of The Pop Princess

Olivia Rodrigo not only boasts a luminous performance on her first-ever arena tour, but also showcases an undiluted moment of self-expression.

GRAMMYs/Feb 26, 2024 - 11:02 pm

Since releasing her debut single three years ago, Olivia Rodrigo has not shown any signs of slowing down. And with a sold-out arena tour underway, the three-time GRAMMY winner is keeping that momentum going in awe-inspiring fashion.

As the GUTS World Tour — Rodrigo's first headlining arena trek — kicked off at Palm Springs' Acrisure Arena on Feb. 23, the pop star immersed fans with a dedicated space to examine the moments when you feel unpretty, never have the perfect perfume, or can't help being unapologetically feral. Blooming under a full, Pisces moon, Olivia Rodrigo's luminous performance marked an undiluted moment of self-expression. 

Toeing the line between fragile girlhood and brutal adulthood, Rodrigo was unafraid to embrace the Olivia who once was and who is becoming. And as a result, she unleashed a fresh, freer side of herself — one she's ready to share with the world.

Below, read through four ways Olivia Rodrigo's Guts World Tour unveiled a liberated version of the chart-topping superstar.

She's Unafraid To Celebrate Herself

What makes Rodrigo's GUTS Tour magnificent is it's less about the finer details — like massive sets or onstage collaborations — and more so about her journey since her rise to fame. Rodrigo's honest examination of herself was refreshingly lethal in the zeitgeist of pop music's increasingly formulaic state. In 90 minutes, the show's comparably straightforward set list made sure the album's focus on autonomy was central, woven with her simultaneously intimate and acute insights. 

At the start of the show, the backdrop displayed perfectly arranged lit candles spelling out her album's title. Before singing "teenage dream," she proclaimed, "I just turned 21!" (her birthday was Feb. 20). "I'm really f—cking excited about it. I went to the gas station the other day and bought a pack of cigarettes!" As she fervently played the piano, she reminisced about writing the song, noting that she penned it ahead of her last birthday as a teenager, "when I was really afraid of growing up," she admitted to the crowd. 

All throughout her melodic existential crisis, a video of her younger self was projected onto the screen. She ended the song with an audio of herself as a child, someone off camera asking her to introduce herself; it was so emblematic of the blitheness youth often brings. And though she recently celebrated a young adult milestone, it was still rather jarring to hear her youthful voice deliver the track's heavy lyrics. 

The next two songs served up a mix of painful vulnerability and complete release. Some of the most painful sentiments of GUTS' "pretty isn't pretty" — "I started to skip lunch, stopped eating cake on birthdays," for one — were the lines the audience most enthusiastically sang along to. After hefty musings, it made perfect sense for her to transition to "love is embarrassing," where she allowed herself to let loose. Prancing around on stage, she held up a big "L" to her forehead before laughing and stomping out flailing choreography. The track ended with all of her backup dancers bent over, shimmying their derrieres as Rodrigo sent a shimmering wink to showgoers.

Rodrigo allowed seriousness and silliness to exist simultaneously, and it was clear that every single person in the crowd felt heard. It made the night all the more special, knowing even a star whose impact is nearly immeasurable can also "feel like s—" on their birthday — and it was entirely ok

Olivia Rodrigo at the 2024 GUTS World Tour

*Olivia Rodrigo at the opening night of the GUTS World Tour on Feb. 23 | Kevin Mazur/Getty Images for Acrisure Arena*

She's Signaling Her Evolution While Honoring Her Past

Fans who have known Rodrigo since her starring role in the Disney Channel series Bizaardvark have met many iterations of Olivia Rodrigo: The one who made palatable Disney Channel music, the one breaking ground with her sound, the one unafraid to embrace her pop-punk propensity. The show underscored her evolution as an artist, while being unafraid to make references to her past. 

She unabashedly looked back to past Olivia in a quietly powerful performance of "All I Want," a track she wrote when starring on Disney+'s "High School Musical: The Musical: The Series." Despite the glamour of her propelling fame, Rodrigo absolutely refused to be anybody but herself throughout her time on the show. "I was literally peeing my pants on the set" while demonstrating her lyrics to the showrunners, she professes, laughing and shaking her head as she sat on the ground, with nothing but a guitar player backing her silken vocals.  

It was a decidedly striking move to reference her squeakier past in a more simplistic form — especially because, as the concert progressed, her performance only became more and more complex and risqué. In a daring act, the dazzling purple backdrop ignited as fallen candles virtually burned everything in sight and, through the ashes, emerged something a bit darker. Now clad in a bold, red jumpsuit, Rodrigo delivered the GUTS hidden track "obsessed" while balanced on top of a glass floor, thrusting her hips into the air and screaming into the backdrop. 

Though her vocal delivery was nearly identical to the studio versions of her songs, what made the show all the more mesmerizing was how deeply she felt each and every one of her lines. Even more so than her vulnerability, the fury Rodrigo fully embraced throughout the show was perhaps one of the most freeing aspects of it. 

Snatching her purple guitar with unhindered passion, she whipped her hair and fell to the floor while thrumming along to "brutal," to match her guitarist beat-for-beat in intensity. In another audacious move, Rodrigo even grabbed a drumstick out of her drummer's hand and began whacking the drums as well, throwing the stick into the air after the final beat. 

During an almost-required lyric change on "all american b—," she sang she's grabbing her "all-American tits" rather than just her "all-American hips," — which, of course, necessitated an aggressive chest clench. In one of the most memorable moments of the night, Rodrigo asked the crowd to think of someone who "really pisses them off" and commanded everyone to scream as loud as they could. Shutting off the lights, the arena was filled with nothing but raw yodels and screams into the void — and it was glorious. 

As the stakes have gradually become higher and higher, Rodrigo's performances came down to something easily decipherable: shameless joy with a side of defiance. 

Chappell Roan at the 2024 GUTS World Tour

*Chappell Roan at the opening night of the GUTS World Tour on Feb. 23 | Kevin Mazur/Getty Images for Acrisure Arena*

She's Highlighting Diverse Talent Front & Center

Rodrigo's choice of supporting acts further display her understanding of dynamic artistry, as buzzing pop and indie acts Chappell Roan, The Breeders, PinkPantheress and Remi Wolf will rotate through the opening slot. Roan is support for the first stretch, and her set underscored the meaning of a true pop princess in the making. 

Delivering flawless vocals and addicting charisma, Roan proved she knows how to serve a memorable performance. As she skipped through the stage and clutched her guitarist while hitting an immaculate high note during "My Kink Is Karma," it was clear that Roan is ready for her arrival as pop royalty. 

Nothing about her performance screamed rookie; if anything, it was a masterclass in how to take up space. When she belted, "Oh mama, I'm just having fun on the stage in my heels. It's where I belong!" from the outstanding single "Pink Pony Club," she jumped into the air, pure bliss emanating all the way from head to her sparkly, silver boot-clad toes.

Olivia Rodrigo at the 2024 GUTS World Tour

*Olivia Rodrigo at the opening night of the GUTS World Tour on Feb. 23 | Kevin Mazur/Getty Images for Acrisure Arena*

Her Community Of Fans Is Unmatched — And She's Here For It

Despite what was going on onstage, Rodrigo's show made it clear that her authenticity has helped her build quite the loyal following. Along with scream-singing the majority of the set list, fans were dressed to the nines, some adorning elaborate recreations of her music video and performance outfits. 

Her fellow Pisces were celebrating their birthdays, wearing Olivia Rodrigo-themed sashes — some turning 13, some 30. All around the arena, fans ran up to one another wishing each other happy birthdays, asking how the other made a certain outfit. Bows, à la Sandy Liang, were sprinkled throughout the crowd, and even became an integral part of Rodrigo's choreography during "lacy." 

At the surface, it's easy to dismiss Rodrigo's fandom — especially given her more sanitized, mainstream roots in the industry. Navigating through the crowd, you would hear disgruntled murmurs from security staff, dismissing everyone as just "an annoying group of 14 year old girls" — despite the diversity the audience actually boasted. 

Despite it all, Rodrigo became a beacon of acceptance. Suspended above the audience on a crescent moon during GUTS' "logical" and SOUR's "enough for you" — one of the more poignant moments of the show — she took the time to shout out and get closer to those in the nosebleed sections. "I see you!" she belted out, later taking the time to shine the camera on cute couples and exquisite ensembles during her set. Those three words are precisely why Rodrigo's music has such wide appeal — she speaks to those who have felt easily discarded, like they were too much, too loud, too brash. 

The night ended with star-shaped confetti floating down to the crowd after a buoyant performance of "get him back!" As the clean-up crew unleashed industrial sized vacuums on the streamers, young fans scrambled about, giggling as they tried to grab as many as possible to bring home, some sticking them in their hair as they leapt about the emptying arena. 

Olivia Rodrigo's superpower is her acute ability to make these painful feelings of girlhood feel so uniting. In between the heartbreak and growing pains is this ephemeral moment of unguarded joy, and she brought it all to the GUTS World Tour. 

2024 GRAMMYs: Watch Olivia Rodrigo Bleed Her Soul Dry With Dramatic "Vampire" Performance

Beats & Blooms Recap Hero
Musical group Aint Afraid

Photo: Unique Nicole/Getty Images for The Recording Academy


Teezo Touchdown, Tiana Major9 & More Were In Bloom At The 2024 GRAMMYs Emerging Artist Showcase

Part of the all-new GRAMMY House programming for GRAMMY Week 2024, PEOPLE and Sephora teamed up to highlight some promising new talent from around the country with the Beats & Blooms Emerging Artist Showcase.

GRAMMYs/Feb 7, 2024 - 12:00 am

Artists on the rise got their metaphorical flowers on Feb. 1, when GRAMMY House played host to the Beats & Blooms Emerging Artist Showcase. The performance-heavy event was produced in conjunction with PEOPLE and Sephora and hosted by comedian Matt Friend.

Some took the floral theme quite literally — like Texas rapper and singer Teezo Touchdown, who took to the stage clasping a giant flower bouquet, his microphone tucked somewhere inside. With his crisp white leather jacket and white gloves, Teezo looked fresh as he performed tracks from his recently released debut album, How Do You Sleep at Night? It wasn't hard to see how late legends like Prince and Rick James have influenced his artistry, and the audience appreciated his fly sartorial style.

Another dynamic performance came from Cocoa Sarai, a Jamaican-American singer/songwriter who has worked with artists such as Dr. Dre and Anderson .Paak (the latter of whom helped Sarai earn a GRAMMY in 2020 for her work on his Best R&B Album-winning project, Ventura). The Brooklyn-born artist — who is part of the new Music Artist Accelerator initiative presented by MasterCard, GRAMMY House’s primary sponsor — delivered an impactful set that included her bird-flipping anthem "Bigger Person" and was assisted by a great beatboxer named Fahz.

As many attendees got glammed up at Sephora's makeup station, the event co-sponsor also presented one of the night's performers. Sephora Sounds highlighted twin sisters Inah and Yahzi of the viral group Ain't Afraid, whose energetic performance hit home. During their charismatic set, which featured the sisters both singing and rapping, the pair told the crowd that their lighthearted stage presence is a way to turn some of their trauma into positive art.

Inah and Yahzi weren't the only sibling duo to take the stage at Beats & Blooms. Brandon and Savannah Hudson — aka BETWEEN FRIENDS — first got national attention as quarter-finalists on "America's Got Talent" in 2013, and have since racked up millions of monthly plays on Spotify for what they like to call "laptop dream pop". BETWEEN FRIENDS performed songs from their 2023 album, I Love My Girl, She's My Boy.

Tiana Major9 closed out the event with an exciting performance that featured a song debut and a sing-along. After premiering a new track called "Braids," the Motown artist got everyone to join together for an exquisite cover of Faith Evans' smoldering "Soon As I Get Home". 

GRAMMY House's three days of events are a place for a diverse array of music industry professionals, musicians and social creators to immerse in the pulse of culture, take the torch and carry it forward — and Beats & Blooms was a powerful example of just that.

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K-pop groups Kiss of Life, RIIZE and NiziU
(From top) K-pop groups Kiss of Life, RIIZE and NiziU

Photos: JUNG YEON-JE/AFP via Getty Images; The Chosunilbo JNS/Imazins via Getty Images; Christopher Jue/Getty Images


11 Rookie K-Pop Acts To Know In 2024: NCT Wish, RIIZE, Kiss Of Life & More

A new class of K-pop talent is set to take the stage in 2024, including acts designed to reach international audiences and fans. From SM Entertainment's final NCT subunit to the fully immersive TripleS universe, here are the K-pop acts to watch this year.

GRAMMYs/Jan 26, 2024 - 02:19 pm

Each year brings new artists to any scene, and 2023 was no exception. After a busy year, 2024 has a new crew of rising teams that bring a sense of freshness to the wide-ranging world of K-pop.

Last year, several new acts arrived with major buzz, produced by industry stalwarts. Others arrived seemingly from nowhere, impressing with their ability to stand up to the giants. This new class steadily offered up releases — some of which were simply a single teasing a vibrant 2024, while others shared albums. All made their names as burgeoning stars, and readied themselves to stand out in the crowd this year. 

A few of these newcomers are aiming to bring K-pop energy into different regions. Non-Korea-oriented teams are especially a big trend in 2024, as last year saw many Seoul-based South Korean companies launching K-pop-inspired groups for the U.S. and Japan. 

While they still have a lot to show, GRAMMMY.COM spotlighted 11 K-pop acts to keep an eye on in 2024. 


The first girl group to follow under BLACKPINK’s label since the iconic act debuted in 2016, BABYMONSTER premiered their single "Batter Up" in November after a nearly year-long lead-up. After the group's name was revealed in January 2023 came a competition show, Last Evaluation, where the group's lineup was finalized from among YG Entertainment trainees. 

Following in the brash, girl crush lineage of BLACKPINK and their fierce forebears 2NE1, "Batter Up" introduced six members of BabyMonster with a trap-inflected, hip-pop confection heralding the act’s arrival to the K-pop scene. (A seventh member, Ahyeon, did not appear for their debut.) They’re reported to release their second song, "Stuck in the Middle," on Feb. 1, and drop their first album in early April.  


BOYNEXTDOOR are the first boy band produced by rapper-producer Zico under his own label K’Oz Entertainment, a subsidiary of Hybe, the company best known as home to BTS. 

The group arrived in May with a three-track album, Who! and quickly followed up with their second album, Why..., in September. Across both albums, the group’s lyrics evoke a laid back, peppy feeling reflecting the experience of youth. Musically, they exude quirky-indie-band-energy as they profess their love with rollicking tracks that blend effusive verses and playful raps. As the name suggests, there’s an affable, relatable sense to the six member team, feeling all at once invigorating and familiar, as if they could live in the next house over.

I’ll It

Although they have yet to share any original music with the world, I’ll It is set to be another impressive girl group joining the growing Hybe roster with members from across their subsidiaries. Managed by BELIFT Lab (known best for boy band Enhypen) I’ll It stands for "I Will Be It.” 

The five member team is set up to join NewJeans and Le Sserafim as another of Hybe’s female powerhouses. The act gained a sizable following after coming together during the reality show R U Next, which began airing in June.  They’re currently preparing for their first release.

Kiss of Life

Kiss of Life, a quartet with a sense of femme fatality, is doing things a bit differently. Their self-titled debut album in July featured not only songs from the group, fronted by single “Shhh,” but also solo tracks from each of the four members. Natty’s smooth solo, "Sugarcoat," a Y2K R&B throwback, ended up being one of the biggest surprise hits in South Korea in 2023. 

It emphasizes part of what makes KIOF so intriguing: several members already had sizable experience in the industry, either as soloists, producers, or high-profile trainees. The individual members can stand on their own just as easily as they come together harmonically. Their dramatic Born to Be XX album in November, released with a series of music videos for singles "Bad News" and "Nobody Knows," cinematically relayed their fiery joie de vivre.  


Targeting global audiences, Hybe is producing KATSEYE in collaboration with Geffen Records as a K-pop-inspired act. The girl group formed via the Dream Academy talent competition with six members that hail from the United States, Korea, Switzerland, and the Philippines and will be U.S. based, focusing on the American market. They represent a variety of ethnic and cultural backgrounds and are set to be featured in an upcoming Netflix docuseries highlighting their formation. They're expected to release a studio album in 2024. 


While NiziU isn't exactly a new group, (they were formed in 2020 as a Japan-oriented girl group under JYP Entertainment) it wasn't until 2023 that they released their first official K-pop song. 

Since their debut in Japan, NiziU has been a major act there, one of the biggest girl groups in the market in recent years. Transitioning from the J-pop scene to integrate into the K-pop world, the digipop, Korean "Heartris" was a huge hit for the group, and showed their potential to continue to grow even as far as they’ve already come. 


Another busy major in the K-pop scene this year is SM Entertainment, with RIIZE, fittingly, rising.  Proving success with several chart hits in South Korea, including the wintery "Love 119," they made headlines last year for being the first boy band from the K-pop behemoth that isn’t part of its NCT multi team project since 2016. 

Featuring two former NCT members plus an otherwise all-new crew, they’ve leaned into old school sounds in their songs, with their first two singles. "Get a Guitar" and "Talk Saxy" thematically orient themselves with titular instruments while "Love 119" draws inspiration from a 2005 song, "Emergency Room." The act is expected to keep releasing new music this year, with at least one album likely forthcoming. A Japanese version of "Love 119" will be released on January 24.

NCT Wish

The latest and final NCT team from the supergroup is the Japanese subunit NCT Wish. The group is a collaboration between South Korea's SM and Japan's Avex Trax with six members introduced last year through a competition show called NCT Universe: LASTART. After the show aired in summer 2023, the group became known as NCT New Team temporarily. But in January it was announced that they’d officially be known as NCT Wish, joining NCT 127, NCT Dream, WayV, and NCT U as NCT’s official team brands.

While their formal debut as NCT Wish is impending, this new crew released "Hands Up" and "We Go" in October, giving a taste of their dynamic and bright energy to the world at the end of 2023.


TripleS has something for everyone — a K-pop experience that is perhaps reminiscent of a pick your own adventure book. The collective boasts twenty current members and a series of different teams releasing albums under different names, chosen in part by fans who can fund a unique cryptocurrency to support their favorite members. With another four members forthcoming for an even two dozen members,  TripleS is more than a K-pop group, it's a fully immersive journey for fans.

Triple S is the brainchild of Jaden Jeong, who played an integral role in LOONA's early days. There have been several distinct subunits, all with a unique style, under the umbrella of the TripleS brand. One of these sub-groups, AAA (or Acid Angel from Asia,) released the first single, "Rising," in October 2022. Last year, five different TripleS teams released music: +(KR)ystal Eyes, Acid Eyes, LOVElution, EVOLution, and NXT. In early 2024, TripleS’s Aria kicked things off with their song "Door.” 


While they’re still newbies, TWS is one of this year’s most anticipated new K-pop groups, racking up millions of views with each music video . They are the first boy band from Pledis Entertainment, a Hybe subsidiary, since the company’s headlining act Seventeen arrived on the scene in 2015.

The six member TWS team rolled out their pre-album teaser, "Oh Mymy:7s,' during the first days of the new year, and followed up with their first album, Sparkling Blue, on Jan. 22. It leads with the perky "Plot Twist," which lives up to the title with topsy-turvy synthpop productions and effervescent vocals. Its Korean title is also a tongue-in-cheek reference to showing up on a new scene: "First Encounters are Always so Hard," TWS sings, charming upon their arrival. 


An all-American girl group, VCHA, was put together by JYP Entertainment and Republic Records on last year’s competition series, A2K. Featuring members from the United States and Canada representing a variety of different backgrounds and lived experiences, the six member team’s name is a reference to the Korean word for shining light, mirroring their aim to brighten up the world.

In September, following their formation during A2K's finale that same month, the group released their first album, SeVit (New Light), featuring versions of competitor's original songs that were performed during the show. They're set to release their first VCHA original, "Girls of the Year," on Jan. 26, and will open for TWICE's upcoming concerts in Las Vegas, Mexico City, and Sao Paulo in February and March. 

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