meta-scriptKassa Overall Breaks The Mold And Embraces Absurdity On New Album 'Animals' | GRAMMY.com
Kassa Overall Breaks The Mold And Embraces Absurdity On New Album 'Animals'
Kassa Overall

Photo: Patrick O’Brien Smith

interview

Kassa Overall Breaks The Mold And Embraces Absurdity On New Album 'Animals'

Kassa Overall was put on the map due to a reductive narrative equation: "jazz plus rap plus mental health equals me." On his new album, 'ANIMALS,' the unclassifiable artist simply asks listeners, "What does it sound like to you?"

GRAMMYs/May 26, 2023 - 03:26 pm

Kassa Overall holds his phone aloft, and rolls his eyes back in his head.

He's playing the intro to his track "Going Up," featuring Lil B, Shabazz Palaces and Francis and the Lights, which had dropped that day. A cello drone gives way to a strange woodblock part; a chopped-up drum solo jaws at everything — then it's as if Ableton freezes. Flanked by synths and sequencers, Overall seizes in his chair, as if he's being sucked into a black hole.

"You know the part where Neo gets kicked out of the Matrix?" the GRAMMY-nominated rapper, drummer and producer tells GRAMMY.com via Zoom. "It's like that, but when you get spit out, you actually get spit out in the bush in Africa."

That 20-second intro took Overall a long time to get right, but it's one of his favorite moments on his new album, ANIMALS — which arrived May 26 on Overall's new home, Warp Records.

The conversation has turned to the concept of absurdity —  a helpful lens through which to view Overall's art. It sure beats the one that hamstrung him in the past, when he did interview after interview after interview about the intersection of jazz and rap — with mental health thrown in for good measure.

"I've talked about this for two albums now," he told GRAMMY.com in 2021 with a hint of exhaustion. "I ran that cycle in my head. I'm not so much trying to prove the point anymore that these things can go together. I just want to make the dopest s—."

The joy of ANIMALS is not in that genre fusion, but Overall's swelling boldness and vividness as an artist — as well as its novel fusion of seemingly disparate collaborators. Try to find another record where you'll find jazz-adjacent pianists Vijay Iyer and Kris Davis next to singular rappers like Danny Brown and Lil B.

"The reason the jazz world feels a little bit dry and s— is because there's not really the space for absurdity," Overall says. "Somebody like Louis Armstrong or Dizzy Gillespie — a third of them was Lil B and Danny Brown energy. That's why it was fire."

On ANIMALS, Overall rose to the energetic occasion. The album is consumed with subjects like his uneasy relationship with ambition, and his relationship with his growing audience. On tracks like lead single "Ready to Ball," the Nick Hakim and Theo Croker-featuring "Make My Way Back Home," and the Vijay Iyer-assisted "The Score Was Made," Overall has bigger fish to fry — than where rap does or doesn't connect with jazz.

Read on for an interview with Overall about his latest career moves, bucking tired narratives and using collaborators as instruments — much like a certain embattled rap innovator.

This interview has been edited for clarity.

I'd like to start by talking about your pandemic-era SHADES trilogy of mixtapes. How was the experience making those mixtapes significant to your creative journey?

I was just thinking about the SHADES series yesterday, actually. I was thinking about the process of making that versus making a solo record, and I realized they're actually a lot more connected than people might think. 

When I make my own music, the process of it is still sample chopping — whether I'm chopping up original music, or chopping up some Nirvana, you know what I mean? Oftentimes, my original music includes collaging from other sources.

The SHADES thing was like me going, Let me actually deal with the sample practice. I missed the idea of taking some s— and flipping it. So, that was really a lot of fun.

I think SHADES 3, the third in the trilogy, was kind of a new direction for me, because I started actually using drum machines. The series started with more of me on the laptop, locked down in COVID, chopping up this and chopping of that. For this one, I had an actual studio behind me.

The lockdown is over, so I'm not so much in the headphones. So, if you listen to SHADES 3, it's more house tracks and s— like that. For me, it was just a good experiment. Although I made beats and used sample sequences, I never really got into step sequences, and those kinds of drum machines.

I'm a novice at that; I'm brand new at that. So, that's been a lot of fun.

The last time I interviewed you, you seemed to be trying to wrestle out of the reductive narrative around your music. You're dealing with more important subjects on ANIMALS. Where are you at in your career, through the lenses of public messaging and your signing to Warp?

Thank you for pointing that out first, because that'll allow me to not have to repeat things I'm tired of repeating.

Just to recap what you're saying, historically, jazz and rap often equals corny. I've never wanted to be corny, and I don't think I've ever been corny. It just happens to be the things that I say — where I come from. It's not so much like, I'm gonna do this.

And then the mental health s— is more like, I've just gotten comfortable talking about my life. Just like with any writer — you could be a writer for years, but it could become years until you become comfortable talking about your perspective and your ideas. If I'm just talking about the things that affect me a lot, that has to be a part of it. You can't not talk about it, but it was more like, I want to get past that.

I think that putting the album out on Warp is a bit of messaging in itself, because I've been making this music that I don't consider to be that weird. My music is not weird compared to Aphex Twin or Squarepusher, you know what I mean? 

It's a fresh take on electronics and organics, you know what I mean? It's unique, but it's not that weird. I came up through the industry I came up in. So, I'm trying to get booked in jazz clubs and play jazz festivals, and they're looking at me like, "Not under my banner!"

If you listen to the state of jazz, or different playlists on the various streaming platforms, they sound a lot different than when I first started putting music out. People were like, "Whoa, what is this? Is this your pop product? This is your pop album, right? How's your pop s— going?"

That's what my homies used to say — my jazz friends. "He plays good — like, he's a killing drummer, but he's also got this pop s— he do."

Your work doesn't resemble any pop music I've ever heard.

Nah, nah, But there's a drum machine of sorts. There's a clap that's not organic. There's vocals. [Laughs.] It's pop!

The first time I noticed was when I did a guest mix for BBC, which came through Tom Ravenscroft. He got hip to the album through Bandcamp; he had no idea who I am or what I am.

That's how I started even doing the SHADES stuff — when I got the opportunity to do guest mixes, I would do remixes to kind of double down. It's like a double word score of like, Yo, he's doing some extra-different s—.

So, they were like, "Producer Kassa Overall does a guest mix." And I noticed that it's the way you present something; people are listening to it differently. If I present an album as a jazz drummer, then it's some pop s— where I'm trying to sing or something. 

But then when it's presented as a producer thing, people are automatically like, "Oh, word. This is, like, electronic music. It's cool. We know where to put this."

My biggest influences are unique artists — unique people who made things that are kind of their own genre, whether it be Thom Yorke, Radiohead, Björk. Even Kanye; at a point, it was rebranding the whole idea. Like, "I'm a producer — no, I'm a rapper!" "You have a gangster image!" "No, I'm wearing skinny jeans and a pink polo!"

Then, even someone like John Coltrane, somebody like Bob Marley — obviously, these are the biggest artists in their fields, but they're also people [where] whatever they're making, you didn't really know what it was before it kind of popped in.

So, I would rather people hear my music and not think it's a jazz-rap collage. What if you don't relate it to anything else? What does it sound like to you?

The thing about the last album with Brownswood [Recordings, 2020's I THINK I'M GOOD]: I was like, "Bro, so many songs I'm making that y'all are considering to be B-sides would work well next to a Frank Ocean or James Blake record." 

Maybe it's a little too poppy for Brownswood's audience, but f— Brownswood's audience, you know what I mean? But there's a million people over here that don't even know what a Nord or a Rhodes is, and they f— with what I'm doing.

So I think that's the frustration I've dealt with. I'm just a dude making songs about my life. That's all it is.

Kassa Overall

*Kassa Overall. Photo: Patrick O'Brien Smith*

Was it a difficult process to find a post-Brownswood home that was conducive to what you want to do?

No, it was very easy. And shouts to Brownswood; I'm not saying "F— Brownswood." That's the homies. [Label founder] Gilles Peterson is still a big supporter of what I'm doing. I'm just saying moreso my image and branding — if you want to make it seem like I'm this organic Afro-bop type, it's not gonna really sell. My s— is way too sad boy.

Somebody from Warp hit me up after I THINK I'M GOOD came out and asked me to make some beats for Danny Brown. Actually, they asked me if I had some beats. I was like, "Bro, give me two weeks," and I made three beats for Danny Brown; he picked two of them.

And then, that same A&R came back around and was like, "Yo, I think you should touch some other tracks on the album and 'Kass out' the whole album." So, I added all sorts of little drums and vocal throws — different things to give my little texture.

I ended up working on four joints total on Danny's next record — and fully producing one, which is one of the singles, but it sounds like a Kass kind of thing. So, that relationship started, and we chop it up on music stuff regularly.

When I started getting ready to shop for my next record, it was kind of like, "Y'all want to do it?" and [Warp] was like "Hell yeah."

I could have signed somewhere else and gotten more money, but the branding would be the same "What is this?" type of thing. I think Warp has the history of electronic music, and they have artists there now — it tells a story of what I'm doing, in a good way. I fit into the thing.

You came up in the jazz scene, and your relationship with ambition weighs heavily on ANIMALS. What is it about that world that lends itself to a hyper-competitive, rise-and-grind spirit?

I think it's the displacement of a cultural home. I understand what you're talking about — jazz, self-help, motivational. There's so many connector cables there, and I'm guilty of it all. 

As a jazz musician, you have to learn how to practice. Like, I'm gonna practice all day, and the gigs are gonna come, and you're damn near doing, like, affirmations, and then you go sit in at Smalls. It's not like a doctor goes to school, and then applies, and it's an actual, visible track, The music thing is very pie-in-the-sky.

If you think about self-help as its own branding and industry, a lot of jazz musicians are susceptible to that kind of rhetoric. Because it's like, this person is huge, this person has nothing, and they're almost equally talented. One of them grinds his ass off; the other one drinks. 

The other thing — this might be a little darker, a shadow thing — is one thing that happened with jazz is colleges. Once jazz became this academia thing, that's the student industry. That means you have jazz musicians turning to students as a means of sustainment.

That's not really the culture of the music. The music isn't really rise-and-grind. The culture is not even about success. People like Jimmy Heath expressed this to me: it wasn't popular. 

It's popular now, or it looks like it. A Love Supreme is this huge thing, right? But if you listen to Elvin Jones interviews and stuff, he talks about playing in these clubs, and there's, like, six people there. Four of them are waiters, and people were not trying to hear that noise.

The idea is that you're going to choose this music that's not really designed for mass appeal, but the motivation is mass appeal. It's kind of a conflicting direction. That's not to say it can't work; there's a lot of people making it work.

But we're all screwed a little bit. It might not just be a jazz musician thing, and it might not just be a musician thing, but we're all kind of in this place of Work, work, work, work, work, work, work, work, and who works the most wins.

I don't want to live like that, and I find myself in that position at times. I'm going like, Something's got to give eventually. It's supposed to be more of a spiritual thing — a practice.

Kassa Overall

*Kassa Overall. Photo: Patrick O'Brien Smith*

You mentioned Kanye; I love the way he seemed to use collaborators as instruments on Donda. I get that same feeling from ANIMALS.

It's funny you say this. When I started working on this record — we're talking about 2019, even, some of these joints — I always pick a couple of albums to compete with. That's kind of one of my secrets. The last record was [Snoop Dogg's] Doggystyle and [2Pac's] All Eyez on Me. And this record was Dark Twisted Fantasy.

I haven't said this much in interviews, because I don't want to be like, "Kassa Overall drops album dedicated to Kanye!" [Laughs hard] But he was a huge influence on my process. 

You have these long-ass songs. It's an open-ended beat. And however many minutes [into Dark Twisted Fantasy], Rick Ross comes in. Or you have Paul McCartney working on the melody. That was the inspiration behind this. If you listen close to a lot of the sonics, you'll hear, Oh, this is in conversation with that production process.

A musician like Kris Davis, for example. An absolute weirdo. You sit down and talk with her — so stoic. Who she is in itself is an anomaly. And then the music she makes is so unique.

Somebody like her would never cross paths with Danny Brown, who's equally strange. Even just his voice; he was a weirdo in his world. He was signed to G-Unit. He came up in Detroit, street rap adjacent, but when he popped off by kind of busting out of that and embracing more of the weirdo myths of his art. He's a standout in his own space.

I look at those two artists as people that actually have more in common than you would think. They're similar because they're very different in their own spaces. I think the world that Danny Brown lives in is better with Kris Davis in it. And I think the world that Kris Davis and Vijay Iyer are in is better with Lil B in it.

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Songbook: The Ultimate Guide To Rihanna's Reign, From Her Record-Breaking Hits To Unforgettable Collabs
(L-R) Rihanna in 2023, 2006 and 2010.

Photos: Kevin Mazur/Getty Images for Roc Nation, Greetsia Tent/WireImage, Kevin Mazur/WireImage

feature

Songbook: The Ultimate Guide To Rihanna's Reign, From Her Record-Breaking Hits To Unforgettable Collabs

As the world eagerly awaits Rihanna's musical comeback, GRAMMY.com takes a deep dive into the superstar's catalog and celebrates her evolution from teen idol to beloved icon.

GRAMMYs/Feb 20, 2024 - 06:37 pm

A chance meeting changed Rihanna's life.

The singer was just 15 years old when she met producer Evan Rogers, who was vacationing with his wife in Barbados. Rogers recognized Rihanna's potential, and invited her to an audition in his hotel suite. 

Shortly after her 16th birthday, Rihanna left her home country for the U.S. to record a demo, which included her breakthrough hit "Pon de Replay." The demo found its way into Jay-Z's hands, and Hov signed the teen artist to Def Jam and the label expedited her 2005 debut album, aptly titled Music of the Sun.

"When I left Barbados, I didn't look back," Rihanna told Entertainment Weekly in 2007. "I wanted to do what I had to do [to succeed], even if it meant moving to America." 

Twenty years later, Rihanna is a renowned entertainer-turned-mogul. She has sold over 40 million albums worldwide, garnered over 12 billion Spotify streams, achieved 14 Billboard Hot 100 chart-toppers, and won nine GRAMMY Awards. Even her business ventures have been a massive success, as her Fenty Beauty brand is worth $2.8 billion.

Though it's been close to a decade since Rihanna's last studio album, 2016's ANTI, she reminded the world of her reign with her 2023 Super Bowl halftime show — which also marked her first time taking the stage in five years. Performing hit after hit while unveiling a baby bump, her 13-minute set became one of the most-watched halftime shows of all time with over 121 million viewers. 

In honor of Rihanna's 36th birthday on Feb. 20, GRAMMY.com is revisiting the monstrous hits, ambitious projects, brow-raising visuals, and iconic collabs that propelled her to international stardom — and why it's all put her in a league of her own.

A New Island Girl In Town

True to her Carribean heritage, Rihanna's dancehall-inspired debut single "Pon de Replay" earned the then 17-year-old Barbados native her first entry on the Hot 100 at an impressive No. 2. Her official introduction to the world also hit No. 1 on the Billboard Dance Club Songs chart; she boasts 33 on the tally, second behind only the Queen of Pop herself, Madonna.

Follow-up single "If It's Lovin' That You Want" stalled at No. 36 on the Hot 100, but still whetted fans' appetite — as did her debut album, Music of the Sun, which is mostly comprised of dance-pop and dancehall tracks with hints of R&B (like "Willing to Wait"). Plus, her reimagining of Dawn Penn's 1994 reggae classic "You Don't Love Me (No, No, No)" is still so fun to listen to after all these years.

A mere eight months later, Rihanna's sophomore effort, 2006's A Girl Like Me, arrived to an eager audience. Defying the sophomore slump, she celebrated her first No. 1 with the ubiquitous lead single "SOS," which famously samples Soft Cell's 1981 hit, "Tainted Love." While A Girl Like Me is filled with high-energy, danceable tracks (including the nostalgic "Break It Off" with Sean Paul), Rihanna's second single was the melodramatic ballad "Unfaithful." 

Penned by then-labelmate Ne-Yo, "Unfaithful" peaked at No. 6 on the Hot 100. More importantly, it showed a different side to Rihanna, proving that she could channel deep emotion when the performance calls for it. It also marked Rihanna's first time veering away from her "girl next door" image, as the song's subject matter deals with infidelity.

A Girl Like Me contains many fan favorites, from the laid-back "We Ride" to standouts "Dem Haters" and "Kisses Don't Lie." The latter is a reggae-rock hybrid that sounds like a catalyst for some of Rihanna's edgier tunes like "Breakin' Dishes" from 2007's Good Girl Gone Bad era. Touching ballads"Final Goodbye" and "A Million Miles Away" showcase her voice beautifully, foreshadowing later big-vocal numbers like "Love on the Brain."

An Icon In The Making

Rihanna was a familiar face by 2007, but with the arrival of her third studio album, Good Girl Gone Bad, she graduated from cookie-cutter pop star to bonafide icon.

Produced by Tricky Stewart, the LP's juggernaut lead single "Umbrella" featuring Jay-Z skyrocketed to No. 1 in 17 countries. Between striking images of Rihanna's silver-painted silhouette in the accompanying video and the now-iconic "ella-ella, eh, eh, eh" hook, "Umbrella" thrust the then 19-year-old into another stratosphere. Her confident delivery also commanded attention in a way fans and critics hadn't heard before.

The transformative era also birthed the gritty "Shut Up and Drive," on which Rihanna channels her inner rock star. The next two singles cracked the top 10: an affectionate duet with Ne-Yo,  "Hate That I Love You," which showed off Rihanna's softer side, and the party-starting, Michael Jackson-sampling "Don't Stop the Music," which cemented her place in the digital era. 

The melancholy "Rehab" is a clever metaphor for lost love, co-written by Timbaland and Justin Timberlake. Despite being Good Girl Gone Bad's lowest-charting single, Timberlake heralded the song as "the bridge for her to be accepted as an adult in the music industry."

Good Girl Gone Bad remains Rihanna's best-selling album and marks her greatest reinvention as she adopted a more rebellious sound. She also won her first GRAMMY in 2008 (Best Rap/Sung Collaboration for "Umbrella") and scored four other nominations, including Record Of The Year. The album's reissue spawned two more No. 1s: "Take a Bow" and "Disturbia," the latter of which acts like a prelude to Rated R, which saw Rihanna exploring darker themes.

Nine months before the release of 2009's Rated R, Rihanna was assaulted by then-boyfriend Chris Brown. On the deeply personal album, she translated her pain into art. Through lead single "Russian Roulette" and bitingly catchy anthems "Stupid in Love," "Fire Bomb," "Photographs," "Cold Case Love," and "The Last Song," Rihanna explored her angst and confusion.

But to focus solely on the domestic violence incident undermines Rihanna's artistic vision. 

Following three multi-platinum albums in a three-year span, Rihanna's rebranding as a rebel at heart reached its apex. The singer had grown in leaps and bounds while taking musical risks, even penning nine of Rated R's 13 tracks (she had no writing credits on Good Girl Gone Bad).

The road to Rihanna's most badass anthems — including "Bitch Better Have My Money" — can be traced back to Rated R. Case in point: Her bravado is loud and clear on "Hard," "Wait Your Turn," and "G4L." On "Rockstar 101," which features legendary rocker Slash, Rihanna declares her power: "Six inch walker/ Big sh— talker/ I never play the victim/ I'd rather be a stalker."

Badgal RiRi returned to her dancehall roots on her fifth No. 1 "Rude Boy," which offsets the album's harrowing motif. Final single "Te Amo" didn't chart, but garnered a great deal of attention as the Latin-infused Stargate production depicts Rihanna being enticed by a female love interest. 

Rated R showcased Rihanna's undeniable star power, and allowed her to shed her good-girl image once and for all.

A Partygoer's Dream

Following the career-pivoting Rated R, 2010's Loud offered a welcome return to the West Indian artist's earlier sound. The album feels like one big celebration of life, as evidenced by Rihanna's fire-engine red hair and No. 1 singles "Only Girl (In the World)" and "What's My Name?" (the latter of which was Rih's first collaboration with Drake).

Best described as "Don't Stop the Music" 2.0, the effervescent "Only Girl" marked her eminent return to the dance floor and took home a GRAMMY for Best Dance Recording in 2011. While "What's My Name?" may not outshine Rih and Drizzy's other collabs — including 2011's "Take Care" or 2016's "Work" — the second she sings, "Hey, boy, I really wanna see if you can go downtown with a girl like me," it's impossible not to whine your waist to the riddim.

Easily one of Rihanna's most overlooked hits, "Cheers (Drink to That)" is built around an unexpected sample of Avril Lavigne's 2002 hit "I'm With You," but it works surprisingly well as a party anthem. That same carefree spirit can be heard in the feminist track "Raining Men," which features Nicki Minaj — their first of two collabs, as they joined forces again for "Fly," the final single off the rapper's iconic Pink Friday album. 

A playful ode to sadomasochism and bondage, "S&M" contains some of Rihanna's most provocative lyrics: "Sticks and stones may break my bones/ But chains and whips excite me," she declares on the chorus. 

Banned in 11 countries upon its release, the accompanying video features Rihanna tied up in pink rope, dancing with a blowup doll, and donning a Playboy bunny-esque costume as damning newsreels about herself flash across the screen. But Rihanna's love of kink made her an even bigger star: "S&M" produced a remix with Britney Spears and earned Rihanna her 10th No. 1 single. With this feat, she became the youngest artist to attain the most chart-toppers in a five-year span.

On "Man Down," Rihanna's patois is in full effect as she takes listeners through a gripping tale about murdering her abuser. "What started out as a simple altercation/ Turned into a real sticky situation," she laments in the opening verse, amplified by siren noises in the background. There's something so satisfying about Rihanna's Bajan accent as she unfurls "Rum-pum-pum-pum" repeatedly over an intensifying reggae beat that would make Sister Nancy and Bob Marley proud.

Nominated for Album Of The Year at the 2021 GRAMMYs, Loud is Rihanna's second most commercially successful LP — and for good reason. It was especially refreshing to see Rihanna emerge from one of the darkest periods of her life as exuberant as ever.

An Unapologetic Queen

Sonically and thematically, Talk That Talk doesn't break new ground, but Rih's DGAF attitude is front and center with plenty of sexual innuendos: Songs like "S&M" and "Rude Boy" seem pretty tame next to "Cockiness (Love It)," which features longtime friend-turned-boyfriend A$AP Rocky on its remix. "Suck my cockiness/ Lick my persuasion/ Eat my poison/ And swallow your pride down, down," she commands in the tantalizing chorus.

At just over a minute long, "Birthday Cake" leaves nothing to the imagination ("It's not even my birthday, but he wanna lick the icing off"). Rihanna controversially released a full-length version in the form of a remix with Chris Brown.

On an album that mostly sees Rihanna singing about her sexual fantasies, "We All Want Love" pulls back the curtain as it reveals her desire for true love: "And some say love ain't worth the buck/ But I'll give my last dime/ To have what I've only been dreaming about." 

Her longing continues in "Where Have You Been," which flaunts Rihanna's versatility, flipping Geoff Mack's 1959 country song "I've Been Everywhere" into an infectious EDM banger. Lead single "We Found Love" is undeniably the biggest hit to stem from the Talk That Talk era, spending 10 consecutive weeks atop the Hot 100. 

Boosting Calvin Harris' career, "We Found Love" presents one juxtaposition after the other: dark yet gleaming, euphoric yet sobering, fraught yet hopeful. Rihanna relies on more than just evocative lyrics to tell her story; accompanying synthesizers and alarm bells help to paint a picture as well. Met with controversy, its intense visuals portraying a drug-fueled, toxic relationship — and featuringwhat many speculated was a Chris Brown look-alike — earned RiRi a GRAMMY for Best Long Form Music Video in 2013.

Seven years into an already extraordinary career, 2012's Unapologetic became Rihanna's first album to debut at No. 1 on the all-genre Billboard 200 chart. Its lead single "Diamonds" resonated in an equally major way, giving Rih her 12th No. 1 on the Hot 100.

Written by Sia, the power ballad kicked off another exciting era for the Barbadian singer, who unleashes an impassioned vocal performance. One of Rihanna's most precious offerings to date, "Diamonds" emerged as a self-love mantra due to its uplifting "Shine bright like a diamond" chant.

Vocally, Rihanna's strength lies in her ability to evoke raw emotion à la "Stay." Featuring Mikky Ekko, the stripped-down, slow-burning piano ballad narrowly missed the top spot on the Hot 100 but gave Rihanna her 24th top 10 hit, surpassing Whitney Houston's record of 23 in 2013.

Her swagger is boisterous in "Phresh Out the Runway," "Jump," and strip club anthem "Pour It Up," but "Nobody's Business" really drives home the album's theme of being unbothered. Her decision to join forces with Chris Brown yet again perplexed fans and critics alike, though the track itself is an irresistible production that features a genius interpolation of Michael Jackson's "The Way You Make Me Feel."

Further down the track list, "Love Without Tragedy / Mother Mary" is as autobiographical as it gets, and further taps into Rihanna's emotionally vulnerable side. "Mr. Jesus, I'd love to be a queen/ But I'm from the left side of an island/ Never thought this many people would even know my name," she pleads in the seven-minute two-parter.

Unapologetic spawned fewer hit singles compared to Rihanna's previous efforts. Its win for Best Urban Contemporary Album at the 2014 GRAMMYs, however, proved that Rihanna's reign wasn't letting up anytime soon.

While recording her then-forthcoming album, ANTI, Rihanna delivered what is arguably the single most unapologetic moment of her career: "Bitch Better Have My Money." The backstory is almost inconceivable given Rihanna's awe-inspiring billionaire status, but in 2009, Rihanna faced bankruptcy due to her accountants mishandling her funds — and thus "Bitch" was born six years later in 2015.

With lyrics like "Your wife in the backseat of my brand new foreign car" over a cryptic-sounding trap beat and an accompanying video depicting kidnapping and torturing her debtors, "Bitch" is not for the faint-hearted. The one-off single is so quintessentially Rihanna that it notably kicked off her Super Bowl halftime show.

An In-Demand Collaborator

While bestowing hit after hit on her own, Rihanna generously lent her distinct voice to some of her biggest peers. 2008 marks one of the earliest instances of her Midas touch: She flirts with funk in Maroon 5's underappreciated "If I Never See Your Face Again" before hopping on T.I.'s "Live Your Life," which shot straight to No. 1 on the Hot 100.

In 2009, Rihanna joined Jay-Z and Kanye West for the militant "Run This Town," sounding defiant as ever in the intro. She was called upon again for West's horn-laden "All of the Lights," flying solo on the hook followed by a star-studded choir that included Alicia Keys, John Legend, Fergie, and Elton John. Both larger-than-life productions won GRAMMYs for Best Rap/Sung Collaboration in 2010 and 2012, respectively.

In between joining forces with Hov and Ye, Rihanna assisted Eminem in "Love the Way You Lie," which struck a nerve with many for its gut-wrenching lyrics shedding a light on abusive relationships. (Rih recorded an equally moving sequel for her Loud album.) Three years later, the two confronted their inner demons in "The Monster," and their musical chemistry scored a GRAMMY in 2015 for Best Rap/Sung Collaboration.

Amid smash collabs, Rihanna and Coldplay's intricate "Princess of China" number gets lost in the shuffle, but it speaks to her charm as it's the band's first album (2011's Mylo Xyloto) to feature another artist. Another overlooked jam, her sultry "Can't Remember to Forget You" duet with Shakira sees both stars trade lines about struggling to let go of an undeserving lover.

On paper, a collaboration between Rihanna, Kanye West, and Sir Paul McCartney may seem strange, but the unlikely trio is further proof that opposites attract. Their "FourFiveSeconds" is a pop-folk hybrid with a universal message about carrying the weight of the world on your shoulders. It's yet another example of Rihanna's willingness to push past her comfort zone to create something unique.

A year later, Rihanna got listeners on their feet by way of the Taylor Swift-penned "This Is What You Came For" with Calvin Harris. Understated compared to the duo's previous megahits ("We Found Love" and "Where Have You Been"), Harris' signature DJing style and Rih's ethereal vocals are a perfect match.

In 2017, Rih, DJ Khaled and Bryson Tiller dropped the song of the summer with "Wild Thoughts," which heavily borrows from Carlos Santana's 1999 GRAMMY-winning "Maria Maria." It may be DJ Khaled's song, but RiRi owns it from the very moment she utters, "I don't know if you could take it/ Know you wanna see me nakey, nakey, naked." The bop reached No. 2 on the Hot 100.

She spits bars in Kendrick Lamar's "Loyalty" and "Lemon" with N.E.R.D., the latter of which comes close to rivaling your favorite rappers' verses: "You can catch me, Rih, in the new La Ferrar'/ And the truck behind me got arms/ Yeah, longer than LeBron/ Just waitin' for my thumb like The Fonz."

No matter what genre Rihanna touches or what artist she links up with, she brings her full self to each session whilst completely immersing herself into the music — taking on different personas to make the collab well worth it.

An Artist Fully Realized

With 13 No. 1s and twice as many top 10 hits under her belt, Rihanna set out to create timeless music instead of chasing a radio-friendly formula with her 2016 magnum opus, ANTI.

But that shift began with 2015's criminally underrated "American Oxygen." Her most political statement at the time, the goosebump-inducing lyrics detail Rihanna's journey as an immigrant, foreshadowing her then soon-to-be massive Fenty Beauty success. "We sweat for a nickel and a dime/ Turn it into an empire," she sings in the chorus.

Released four years after Unapologetic — her longest gap between albums at the time — ANTI illustrated Rihanna's greater desire for quality over quantity. "I needed the music to match my growth," she told Vogue in 2016 about the making of ANTI. "I didn't want to get caught up with anything the world liked, anything the radio liked, anything that I liked, that I've already heard. I just wanted it to be me."

The black-and-white, red paint-splattered album cover signals a rebirth, featuring a real-life image of Rihanna as a child. ANTI lives up to its name in its first 40 seconds, via opening track "Consideration." The minute she declares, "I got to do things my own way, darling," it's apparent that ANTI is not your average Rihanna album.

Lead single "Work" is the closest to pre-ANTI Rihanna on an album that defies expectations. But the dancehall masterpiece is one of a kind for Rih's refusal to water down the Jamaican patois (different from her native language of Bajan Creole) — proving that she is fully aware of her impact as one of the biggest Caribbean-born artists to make it in the U.S.

Many non-understanding listeners described it as "gibberish" at the time. Yet, the general public didn't seem to mind: About a month after its release, "Work" became Rihanna's 14th and longest-running chart-topper on the Hot 100. Weeks later, ANTI became her second LP to top the Billboard 200 chart. Subsequently, Rihanna held the No. 1 spots on the Billboard 200 and Hot 100 simultaneously, her second time achieving such an impressive feat.

Read More: How Rihanna's "Work" Reinvigorated Dancehall

ANTI is full of pleasant surprises that show off her artistry. Rihanna comes out of left field with the Prince-inspired "Kiss It Better," the album's second single, which sees the superstar falling back on addictive sex that "feels like crack" to justify a destructive relationship. "Same Ol' Mistakes" is a cover of psychedelic rock band Tame Impala's "New Person, Same Old Mistakes" — her first time remaking another artist's song for her own album since "You Don't Love Me (No, No, No)" on Music of the Sun. The Western-themed "Desperado" lends itself particularly well to covers by country artists, while the Dido-sampling "Never Ending" conveys the uncertainty she feels about entering a new relationship.

Elsewhere on ANTI, Rihanna drunk dials an ex ("Higher"), compares smoking weed to her lover ("James Joint"), and chastises a guy for getting emotionally attached after their fling ("Needed Me"). The latter song contains one of Rihanna's most empowering lyrics: "Didn't they tell you that I was a savage?/ F— ya white horse and ya carriage," she asserts in the pre-chorus.

Her voice sounds stronger than ever on "Love on the Brain," a doo-wop ballad resembling Etta James. But Rihanna makes it her own thanks to the bluntness of lines like "It beats me black and blue but it f— me so good."

The deep cuts on ANTI aren't merely fillers, and even rival some of the album's biggest hits. For instance, "Sex with Me" is featured on the deluxe edition as a bonus track, but managed to crack the Hot 100 at No. 83 and reach No. 8 on the R&B/Hip-Hop Airplay chart. Furthermore, the deluxe edition consists of 16 tracks, half of which topped the Dance Club Songs chart — smashing the record (previously held by Katy Perry's Teenage Dream) for the most No. 1s from a single album.

Accolades aside, ANTI is proof that magic happens when an artist of Rihanna's caliber follows their own instincts in pursuit of creating a body of work — one that can outlast them and continue to inspire generations to come.

Ever since ANTI, Rihanna's devoted fanbase has been begging for a new album, with Rih playfully trolling them with responses like "I lost it" and Instagram captions that read, "Me listening to R9 by myself and refusing to release it."

Her much-awaited return to music came at the tail end of 2022. The hitmaker twice contributed to the GRAMMY-nominated Black Panther: Wakanda Forever soundtrack: "Born Again" and "Lift Me Up," the latter of which helped Rihanna score her first Oscar and Golden Globe nominations in 2022 and 2023, respectively. With the glorious "Lift Me Up," she found herself in the top 10 for the first time since 2017's "Wild Thoughts."

While the world is still anticipating her ninth studio album, Rihanna — now a mom of two boys — continues to make her own rules and move at her own pace. But as she's proven time and time again, it's always worth the wait.

The Rihanna Essentials: 15 Singles To Celebrate The Singer's Endless Pop Reign

24 Songs Turning 20: Listen To 2004's Bangers, From "Yeah!" To "Since U Been Gone"
(L-R) Lil Jon, Usher, and Ludacris perform at Madison Square Garden in 2004.

Photo: Frank Micelotta/Getty Images

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24 Songs Turning 20: Listen To 2004's Bangers, From "Yeah!" To "Since U Been Gone"

Ready to feel old? Put on this playlist of hits that made 2004 a year of belt-along jams and unforgettable hooks, including Daddy Yankee's "Gasolina" and Ashlee Simpson's "Pieces Of Me."

GRAMMYs/Jan 8, 2024 - 04:20 pm

A quick Google search of "top 2004 songs" can be summarized simply: What a time to be alive.

While it was arguably the year of Usher — who scored four Billboard Hot 100 chart-toppers in 2004, including the year's biggest song, the Lil Jon- and Ludacris-assisted "Yeah!" — there were countless hits that have aged impeccably. Even 20 years later, there isn't a dance floor or karaoke bar that wouldn't go wild for J-Kwon's "Tipsy" or Kelly Clarkson's "Since U Been Gone."

Whether you were jamming to them on your iPod Mini or ripping them off of Limewire, revisit 24 tracks that made an impact — and still serve up the vibes 20 years later.

Listen on Spotify, Amazon Music, or Apple Music below.

2023 In Review: 5 Trends That Defined Hip-Hop
(From left) Coi Leray, DJ Kool Herc, RZA, Lil Yachty, Yeat

Photos: Gary Miller/Getty Images; ANGELA WEISS/AFP via Getty Images; Jason Mendez/Getty Images; Erika Goldring/FilmMagic; Joseph Okpako/WireImage

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2023 In Review: 5 Trends That Defined Hip-Hop

While hip-hop’s lack of chart success was rife for discussion during the first half of the year, there was plenty of great rap music in 2023. It may not be reaching the top of the charts as frequently, but the genre is as vibrant as ever.

GRAMMYs/Dec 6, 2023 - 04:18 pm

For the first half of 2023, hip-hop’s lack of chart success seemed to be all anyone could talk about. 

No hip-hop album went No. 1 until Lil Uzi Vert’s Pink Tape in July, and it wasn’t until September that Doja Cat broke a 13-month dry spell for the genre on Billboard’s Hot 100 singles chart with "Paint the Town Red" (the single is nominated for Best Pop Vocal Performance at the 2024 GRAMMYs, alongside Miley Cyrus' "Flowers," "Vampire" by Olivia Rodrigo, Taylor Swift's "Antihero" and Billie Eilish's "What Was I Made For?").

This situation caused a bunch of hand-wringing. As hip-hop celebrated its 50th anniversary, was the genre past its prime — artistic, commercial or both? Was it, as one popular radio personality proclaimed, being eased out by mysterious powers-that-be in favor of Afrobeats or reggaeton?

While it may not be reaching the top of the charts as frequently as in years past, hip-hop is as vibrant as ever. As it turns out, there was plenty of great hip-hop around in 2023, thanks to both new and veteran artists. As hip-hop enters its next 50 years, look back on some of the trends that are keeping the genre one of the most innovative.

SoundCloud Rap Returns

"SoundCloud rap" was an appellation given to a group of artists starting sometime in the mid-2010s. It referred to artists like XXXTentacion, Trippie Redd, Smokepurpp, Lil Pump, Denzel Curry, and many more. Often the artists looked as colorful as the music sounded — face tattoos were the norm — and its approach was structurally experimental, emo-influenced, and raw. (A good summary of the movement is here). 

SoundCloud rap as a movement ran out of steam in 2019 after a string of tragic deaths (Lil Peep, XXXTentacion, Juice WRLD). But now a new iteration of it is back. 

Yeat, who in 2018 back at the tail of SoundCloud rap’s initial run was hailed as "SoundCloud’s latest sensation," has developed into a major star who duets with Drake on the latter's For All The Dogs. He and a crew of artists such as Ken Car$on, Midwxst, and SSGKobe are taking the high-energy vibe of the initial wave of SoundCloud rap artists like Playboi Carti, and updating it for a new generation. 

This new slate is, as other coverage has pointed out, overall less chaotic and noisy, and more professional-sounding, than its predecessors, while still having similar youthful energy.

Women Are Leading The Way

For far too long in mainstream hip-hop, women have been relegated to "the one girl in the crew" status, or been pitted against each other by fans, media, and pretty much everyone else with a there-can-only-be-one mentality. Despite that, girls and women have always played a key role in the genre, both in front of the mic and behind the scenes.

Fortunately those retrograde notions are dead in 2023. A diverse array of female rappers are leading the way artistically and commercially. On the commercial side of the ledger, last year’s GRAMMY Best New Artist nominee Latto was the first rapper to score a No. 1 hit in 2023, while GloRilla, Coi Leray and Best New Artist nominee Ice Spice (who is nominated in the category alongside Gracie Abrams, Fred again.., Jelly Roll, Coco Jones, Noah Kahan, Victoria Monét, and the War And Treaty) have all had big chart wins.

Other female artists who are making big noise include Tierra Whack (who this publication pinpointed as someone "leading the next generation"), Rico Nasty, Flo Milli, Kash Doll, BIA, and countless others. For a primer on both how we got here and what the current generation is up to, make sure to watch the Netflix documentary Ladies First: A Story of Women in Hip-Hop.

Change Is Happening At The Margins

As with most art forms, the real excitement happens at the edges. Whether it's people who are operating outside of the commercial mainstream, or artists who are pushing to expand the idea of what being a rapper even means by incorporating other types of music, the margins are where all the fun is.

In 2023, artists continued to incorporate other genres to the point where questioning whether their music is still hip-hop becomes impossible to answer — see Lil Yachty’s recent psychedelic turn and Kassa Overall’s jazzy explorations. There are also the truly outré, experimental artists like Fatboi Sharif, whose dark and abstract vision is unlike anything else; and psychedelic deep thinker Gabe ‘Nandez.

And there is a vibrant, arty underground scene that has its own revered veterans like billy woods whose profile (both solo and as a member of the duo Armand Hammer with ELUCID) has been rising rapidly over the past few years; as well as a contingent of younger aligned musicians like Fly Anakin and Pink Siifu. 

Veterans Are Killing The Stage

While some young artists are canceling or postponing live dates, or having tickets on the secondary market go for surprisingly low prices, there’s one contingent of artists who are having no problem filling seats and satisfying fans: the OGs.

The culture's legends crossed the country on stacked tours — many of which coincided with  the much-heralded 50th anniversary of hip-hop.The Rock the Bells F.O.R.C.E. Tour featured LL Cool J, the Roots, and a busload of veteran rappers. 2023 also saw the Nas and Wu-Tang Clan New York State of Mind Tour, and 50 Cent’s Final Lap Tour. 

Hip-hop’s longtime stars are tearing down stages all over the world, and filling up arenas while doing it. Despite a popular culture always focused on the new and next, these OGs are showing their staying power where it counts — onstage, in front of the people. 

Hip-Hop Celebrates Its Golden Anniversary

Hip-hop officially celebrated 50 years of groundbreaking culture in August, but 2023 became a year-long celebration of the genre’s past. Figures going all the way back to Kool Herc and  DJ Hollywood had huge moments and a renewed focus on their achievements.

The celebration wasn’t limited to one single Yankee Stadium concert or one media outlet. It was instead a long and well-needed look back that spanned live events, museum exhibits, documentaries, books, and more. The retrospective really kicked off in February, with a killer showcase of hip-hop history at the 2023 GRAMMYs. And it continues all the way through to December with the Recording Academy’s "A GRAMMY Salute to 50 Years of Hip-Hop" special

20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways
LL Cool J

Credit: Paul Natkin/Getty Images

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20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

From Dapper Dan's iconic '80s creations to Kendrick Lamar's 2023 runway performance, hip-hop's influence and impact on style and fashion is undeniable. In honor of hip-hop's 50th anniversary, look back at the culture's enduring effect on fashion.

GRAMMYs/Nov 29, 2023 - 03:01 pm

In the world of hip-hop, fashion is more than just clothing. It's a powerful means of self-expression, a cultural statement, and a reflection of the ever-evolving nature of the culture.

Since its origin in 1973, hip-hop has been synonymous with style —  but the epochal music category known for breakbeats and lyrical flex also elevated, impacted, and revolutionized global fashion in a way no other genre ever has.   

Real hip-hop heads know this. Before Cardi B was gracing the Met Gala in Mugler and award show red carpets in custom Schiaparelli, Dapper Dan was disassembling garment bags in his Harlem studio in the 1980s, tailoring legendary looks for rappers that would appear on famous album cover art. Crescendo moments like Kendrick Lamar’s performance at the Louis Vuitton Men’s Spring-Summer 2023 runway show in Paris in June 2022 didn’t happen without a storied trajectory toward the runway.

Big fashion moments in hip-hop have always captured the camera flash, but finding space to tell the bigger story of hip-hop’s connection and influence on fashion has not been without struggle. Journalist and author Sowmya Krishnamurphy said plenty of publishers passed on her anthology on the subject, Fashion Killa: How Hip-Hop Revolutionized High Fashion, and "the idea of hip hop fashion warranting 80,000 words." 

"They didn't think it was big enough or culturally important," Krishnamurphy tells GRAMMY.com, "and of course, when I tell people that usually, the reaction is they're shocked."

Yet, at the 50 year anniversary, sands continue to shift swiftly. Last year exhibitions like the Fashion Institute of Technology’s Fresh, Fly, and Fabulous: Fifty Years of Hip-Hop Style popped up alongside notable publishing releases including journalist Vikki Tobak’s, Ice Cold. A Hip-Hop Jewelry Story. Tabak’s second published release covering hip-hop’s influence on style, following her 2018 title, Contact High: A Visual History of Hip-Hop.

"I wanted to go deeper into the history," Krishnamurphy continues. "The psychology, the sociology, all of these important factors that played a role in the rise of hip-hop and the rise of hip-hop fashion"

What do the next 50 years look like? "I would love to see a hip-hop brand, whether it be from an artist, a designer, creative director, somebody from the hip-hop space, become that next great American heritage brand," said Krishnamurphy.

In order to look forward we have to look back. In celebration of hip-hop’s 50 year legacy, GRAMMY.com examines iconic moments that have defined and inspired generations. From Tupac walking the runways at Versace to Gucci's inception-esque knockoff of Dapper Dan, these moments in hip-hop fashion showcase how artists have used clothing, jewelry, accessories, and personal style to shape the culture and leave an indelible mark on the world.

*The cover art to Eric B and Rakim’s* Paid in Full

Dapper Dan And Logomania: Luxury + High Fashion Streetwear

Dapper Dan, the legendary designer known as "the king of knock-offs," played a pivotal role in transforming luxury fashion into a symbol of empowerment and resistance for hip-hop stars, hustlers, and athletes starting in the 1980s. His Harlem boutique, famously open 24 hours a day, became a hub where high fashion collided with the grit of the streets.

Dapper Dan's customized, tailored outfits, crafted from deconstructed and transformed luxury items, often came with significantly higher price tags compared to ready-to-wear luxury fashion. A friend and favorite of artists like LL Cool J and Notorious B.I.G., Dapper Dan created iconic one-of-a-kind looks seen on artists like Eric B and Rakim’s on the cover of their Paid in Full album.

This fusion, marked by custom pieces emblazoned with designer logos, continues to influence hip-hop high fashion streetwear. His story — which began with endless raids by luxury houses like Fendi, who claimed copyright infringement — would come full circle with brands like Gucci later paying homage to his legacy.

Athleisure Takes Over

Hip-hop's intersection with sportswear gave rise to the "athleisure" trend in the 1980s and '90s, making tracksuits, sweatshirts, and sneakers everyday attire. This transformation was propelled by iconic figures such as Run-D.M.C. and their association with Adidas, as seen in photoshoots and music videos for tracks like "My Adidas."

*LL Cool J. Photo: Paul Natkin/Getty Images*

LL Cool J’s Kangol Hat

The Kangol hat holds a prominent place in hip-hop fashion, often associated with the genre's early days in the '80s and '90s. This popular headwear became a symbol of casual coolness, popularized by hip-hop pioneers like LL Cool J and Run-D.M.C. The simple, round shape and the Kangaroo logo on the front became instantly recognizable, making the Kangol an essential accessory that was synonymous with a laid-back, streetwise style.

*Dr. Dre, comedian T.K. Kirkland, Eazy-E, and Too Short in 1989. Photo: Raymond Boyd/Getty Images*

N.W.A & Sports Team Representation

Hip-hop, and notably N.W.A., played a significant role in popularizing sports team representation in fashion. The Los Angeles Raiders' gear became synonymous with West Coast hip-hop thanks to its association with the group's members Dr. Dre, Eazy-E, and Ice Cube, as well as MC Ren.

 *Slick Rick in 1991. Photo: Al Pereira/Getty Images/Michael Ochs Archives*

Slick Rick’s Rings & Gold Chains

Slick Rick "The Ruler" has made a lasting impact on hip-hop jewelry and fashion with his kingly display of jewelry and wealth. His trendsetting signature look — a fistful of gold rings and a neck heavily layered with an array of opulent chains — exuded a sense of grandeur and self-confidence. Slick Rick's bold and flamboyant approach to jewelry and fashion remains a defining element of hip-hop's sartorial history, well documented in Tobak's Ice Cold.

Tupac Walks The Versace Runway Show

Tupac Shakur's runway appearance at the 1996 Versace runway show was a remarkable and unexpected moment in fashion history. The show was part of Milan Fashion Week, and Versace was known for pushing boundaries and embracing popular culture in their designs. In Fashion Killa, Krishnamurpy documents Shakur's introduction to Gianni Versace and his participation in the 1996 Milan runway show, where he walked arm-in-arm with Kadida Jones.

*TLC. Photo: Tim Roney/Getty Images*

Women Embrace Oversized Styles

Oversized styles during the 1990s were not limited to menswear; many women in hip-hop during this time adopted a "tomboy" aesthetic. This trend was exemplified by artists like Aaliyah’s predilection for crop tops paired with oversized pants and outerwear (and iconic outfits like her well-remembered Tommy Hilfiger look.)

Many other female artists donned oversized, menswear-inspired looks, including TLC and their known love for matching outfits featuring baggy overalls, denim, and peeking boxer shorts and Missy Elliott's famous "trash bag" suit worn in her 1997 music video for "The Rain." Speaking to Elle Magazine two decades after the original video release Elliot told the magazine that it was a powerful symbol that helped mask her shyness, "I loved the idea of feeling like a hip hop Michelin woman."

Diddy Launches Sean John

Sean "Diddy" Combs’ launch of Sean John in 1998 was about more than just clothing. Following the success of other successful sportswear brands by music industry legends like Russell Simmons’ Phat Farm, Sean John further represented a lifestyle and a cultural movement. Inspired by his own fashion sensibilities, Diddy wanted to create elevated clothing that reflected the style and swagger of hip-hop. From tailored suits to sportswear, the brand was known for its bold designs and signature logo, and shared space with other successful brands like Jay-Z’s Rocawear and model Kimora Lee Simmons' brand Baby Phat.

 *Lil' Kim. Photo: Ron Galella/Ron Galella Collection via Getty Images*

Lil’ Kim Steals The Show

Lil' Kim’s daring and iconic styles found a kindred home at Versace with

In 1999, Lil' Kim made waves at the MTV Video Music Awards with her unforgettable appearance in a lavender jumpsuit designed by Donatella Versace. This iconic moment solidified her close relationship with the fashion designer, and their collaboration played a pivotal role in reshaping the landscape of hip-hop fashion, pushing boundaries and embracing bold, daring styles predating other newsworthy moments like J.Lo’s 2000 appearance in "The Dress" at the GRAMMY Awards.

Lil Wayne Popularizes "Bling Bling"

Juvenile & Lil Wayne's "Bling Bling" marked a culturally significant moment. Coined in the late 1990s by Cash Money Records, the term "bling bling" became synonymous with the excessive and flashy display of luxury jewelry. Lil Wayne and the wider Cash Money roster celebrated this opulent aesthetic, solidifying the link between hip-hop music and lavish jewelry. As a result, "bling" became a cornerstone of hip-hop's visual identity.

Jay-Z x Nike Air Force 1

In 2004, Jay-Z's partnership with Nike produced the iconic "Roc-A-Fella" Air Force 1 sneakers, a significant collaboration that helped bridge the worlds of hip-hop and sneaker culture. These limited-edition kicks in white and blue colorways featured the Roc-A-Fella Records logo on the heel and were highly coveted by fans. The collaboration exemplified how hip-hop artists could have a profound impact on sneaker culture and streetwear by putting a unique spin on classic designs. Hova's design lives on in limitless references to fresh white Nike kicks.

Daft Punk and Pharrell Williams. Photo: Mark Davis/WireImage

Pharrell Williams' Hat At The 2014 GRAMMYs

Pharrell Williams made a memorable red carpet appearance at the 2014 GRAMMY Awards in a distinctive and oversized brown hat. Designed by Vivienne Westwood, the hat quickly became the talk of the event and social media. A perfect blend of sartorial daring, Pharrell's hat complemented his red Adidas track jacket while accentuating his unique sense of style. An instant fashion moment, the look sparked innumerable memes and, likely, a renewed interest in headwear.

Kanye’s Rise & Fall At Adidas (2013-2022)

Much more than a "moment," the rise and eventual fall of Kanye’s relationship with Adidas, was as documented in a recent investigation by the New York Times. The story begins in 2013 when West and the German sportswear brand agreed to enter a partnership. The collaboration would sell billions of dollars worth of shoes, known as "Yeezys," until West’s anti-semitic, misogynistic, fat-phobic, and other problematic public comments forced the Adidas brand to break from the partnership amid public outrage.

Supreme Drops x Hip-Hop Greats

Supreme, with its limited drops, bold designs, and collaborations with artists like Nas and Wu-Tang Clan, stands as a modern embodiment of hip-hop's influence on streetwear. The brand's ability to create hype, long lines outside its stores, and exclusive artist partnerships underscores the enduring synergy between hip-hop and street fashion.

*A model walks the runway at the Gucci Cruise 2018 show. Photo: Pietro D'Aprano/Getty Images*

Gucci Pays "homage" to Dapper Dan

When Gucci released a collection in 2017 that seemingly copied Dapper Dan's distinctive style, (particularly one look that seemed to be a direct re-make of a jacket he had created for Olympian Dionne Dixon in the '80s), it triggered outrage and accusations of cultural theft. This incident sparked a conversation about the fashion industry's tendency to co-opt urban and streetwear styles without proper recognition, while also displaying flagrant symbols of racism through designs.

Eventually, spurred by public outrage, the controversy led to a collaboration between Gucci and Dapper Dan, a significant moment in luxury fashion's acknowledgement and celebration of the contributions of Black culture, including streetwear and hip-hop to high fashion. "Had Twitter not spotted the, "Diane Dixon" [jacket] walking down the Gucci runway and then amplified that conversation on social media... I don't think we would have had this incredible comeback," Sowmya Krishnamurphy says.

A$AP Rocky x DIOR

Self-proclaimed "Fashion Killa" A$AP Rocky is a true fashion aficionado. In 2016, the sartorially obsessed musician and rapper became one of the faces of Dior Homme’s fall/winter campaign shot by photographer Willy Vanderperre — an early example of Rocky's many high fashion collaborations with the luxury European brand.

A$AP Rocky's tailored style and impeccable taste for high fashion labels was eloquently enumerated in the track "Fashion Killa" from his 2013 debut album Long. Live. ASAP, which namedrops some 36 luxury fashion brands. The music video for "Fashion Killa" was co-directed by Virgil Abloh featuring a Supreme jersey-clad Fenty founder, Rihanna long before the two became one of music’s most powerful couples. The track became an anthem for hip-hop’s appreciation for high fashion (and serves as the title for Krishnamurphy’s recently published anthology). 

*Cardi B. Photo: Steve Granitz/WireImage*

Cardi B Wears Vintage Mugler At The 2019 GRAMMYs

Cardi B has solidified her "it girl" fashion status in 2018 and 2019 with bold and captivating style choices and designer collaborations that consistently turn heads. Her 2019 GRAMMYs red carpet appearance in exaggerated vintage Mugler gown, and many custom couture Met Gala looks by designers including Jeremy Scott and Thom Browne that showcased her penchant for drama and extravagance.

But Cardi B's fashion influence extends beyond her penchant for custom high-end designer pieces (like her 2021 gold-masked Schiaparelli look, one of nine looks in an evening.) Her unique ability to blend couture glamour with urban chic (she's known for championing emerging designers and streetwear brands) fosters a sense of inclusivity and diversity, and makes her a true trendsetter.

Beyoncé & Jay-Z in Tiffany & Co.’s "About Love" campaign

The power duo graced Tiffany & Co.'s "About Love'' campaign in 2021, showcasing the iconic "Tiffany Yellow Diamond," a 128.54-carat yellow worn by Beyoncé alongside a tuxedo-clad Jay-Z. The campaign sparked controversy in several ways, with some viewers unable to reconcile the use of such a prominent and historically significant diamond, sourced at the hands of slavery, in a campaign that could be seen as commercializing and diluting the diamond's cultural and historical importance. Despite mixed reaction to the campaign, their stunning appearance celebrated love, adorned with Tiffany jewels and reinforced their status as a power couple in both music and fashion.

Kendrick Lamar Performs At Louis Vuitton

When Kendrick Lamar performed live at the Louis Vuitton Men’s spring-summer 2023 runway show in Paris in June 2022 following the passing of Louis Vuitton’s beloved creative director Virgil Abloh, he underscored the inextricable connection between music, fashion and Black American culture.


Lamar sat front row next to Naomi Campbell, adorned with a jeweled crown of thorns made from diamonds and white gold worth over $2 million, while he performed tracks including "Savior," "N95," and "Rich Spirit'' from his last album, Mr. Morale and the Big Steppers before ending with a repeated mantra, "Long live Virgil." A giant children’s toy racetrack erected in the Cour Carrée of the Louvre became a yellow brick road where models marched, clad in designer looks with bold, streetwear-inspired design details, some strapped with oversized wearable stereo systems.

Pharrell Succeeds Virgil Abloh At Louis Vuitton

Pharrell Williams' appointment as the creative director at Louis Vuitton for their men's wear division in 2023 emphasized hip-hop's enduring influence on global fashion. Pharrell succeeded Virgil Abloh, who was the first Black American to hold the position.

Pharrell's path to this prestigious role, marked by his 2004 and 2008 collaborations with Louis Vuitton, as well as the founding of his streetwear label Billionaire Boy’s Club in 2006 alongside Nigo, the founder of BAPE and Kenzo's current artistic director, highlights the growing diversity and acknowledgment of Black talent within high fashion.

Listen To GRAMMY.com's 50th Anniversary Of Hip-Hop Playlist: 50 Songs That Show The Genre's Evolution