You can get up close and personal with the Notorious B.I.G.’s red leather peacoat or test out your turntable skills at Hip-Hop America: The Mixtape Exhibit, open now at the GRAMMY Museum in Los Angeles. A retrospective look to mark the genre’s 50th anniversary, Hip-Hop America brings together elements of fashion, music, dance, graffiti, business, activism, and history — all with the aim of capturing the sweeping, global impact of hip-hop.

"It's something that started as a genre that people considered a fad, as a novelty," says  GRAMMY Museum Chief Curator Jasen Emmons, "but it has become not only a global musical force, but a global cultural force. So many young people have grown up with hip-hop and take it for granted, but its ability to evolve and continue to be relevant is pretty powerful."

The 5,000-square foot exhibit space is packed with artifacts, interactive elements, and curated video, as well as photo ops. Here are six things we learned walking through the installation, which runs through Sept. 4, 2024.

There Were Always Women In Hip-Hop

Saweetie┃Rebecca Sapp/Getty Images for The Recording Academy

Entering Hip-Hop America, you’ll get a look at a few standalone cases featuring everything from an essay Tupac Shakur wrote in junior high, to a gorgeously over the top set of custom nails made for Saweetie by celebrity nail artist Temeka Jackson. The exhibit’s main space showcases what life was like in the Boogie Down Bronx, the birthplace of hip-hop music and culture. On display are pieces like a leather vest made for a junior member of the Young Nomads street gang and pieces of graffiti art from Edwin "HE."

Also on display are various paint caps used by Lady Pink, an artist known for her work in New York in the late ‘70s and ‘80s. She would go on to star in 1983’s Wild Style, which is widely regarded as the first hip-hop movie.

The inclusion of influencers and acts like Lady Pink was a very intentional move on the part of the exhibit’s creators, Emmons says. Quite often, when people think about hip-hop’s origins, they think of acts like the Sugar Hill Gang, Cold Crush Crew, and Fab 5 Freddy, and they were all there — and are all featured in the exhibit — but they grew and prospered alongside a number of female acts, and with the help and support of women like Sylvia Robinson, the founder of Sugar Hill Records who produced "Rappers Delight." Her confidence and the success of that track helped birth a wealth of small, independent labels that helped give the new sound a platform.

Hip-Hop And Soul Have Intermingled From The Beginning

Rebecca Sapp/Getty Images for The Recording Academy

In the middle of the exhibit, there’s an interactive video display dedicated to the marriage of the hip-hop and soul genres. Hip-hop, it says, "is an omnigenre that incorporates many music traditions." The relationship between hip-hop and R&B is complex, the exhibit continued:

"From the earliest days of hip-hop, artists created new grooves using melodic breaks and drum patterns from records by R&B stars like James Brown and the Ohio Players." 

While early rappers tended to avoid R&B-friendly topics like love and loss in favor of what the exhibit calls "braggadocio," by the 1990s rappers and R&B stars were working together in harmony. The resulting hip-hop soul gave songs like Janet Jackson and Q-Tip’s "Got ‘Til It’s Gone" and Mariah Carey and Jay-Z’s "Heartbreaker" a permanent place in the cultural lexicon.

Hip-Hop Has A Mind For Business

A history of entrepreneurs┃Rebecca Sapp/Getty Images for The Recording Academy

One of Hip-Hop America’s exhibits focuses on the commercial aspects of the genre, highlighting people like the aforementioned Robinson and acts like the Wu-Tang Clan, who refused to sign all of their members to one label. They instead insisted that each member have an individual deal with one of the six majors, meaning that, come album release time, each label would have a vested interest in promoting the material and the group. That’s smart thinking. 

The exhibit also calls out artist-entrepreneurs like Master P, Jay-Z, Diddy, and Drake, all of whom have thought outside the confines of a tracklist to creating businesses built on hip-hop culture.

A Lot Of Rappers Have Great Penmanship

Handwritten lyrics for "Fight The Power"┃Rebecca Sapp/Getty Images for The Recording Academy

There are a number of handwritten pieces in Hip-Hop America, from Shakur’s junior high essay about citizenship to Lil Wayne’s letters home from prison and Wyclef Jean’s lyrics for the Fugees’ "Ready Or Not." Everything is remarkably legible and these pieces offer unique insight into the mind and lives of some of hip-hop’s biggest acts. 

Take, for instance, a case featuring the late Shock G’s hand-drawn album cover art for "The Humpty Dance." He leaves copious notes on the drawing and in accompanying materials explaining not only what samples he wants cleared for the record but noting that in his cartoon visage, "Humpty’s gums are not white or red," saying the artist should use "the same brown used for the skin." Looking at these pieces, it’s clear that Shock G took his art and his image very seriously, and that though "The Humpty Dance" may have become a party classic, a lot of work went into creating something so fun. 

B.I.G. Was Big, Big, Big

Biggie's peacoat and other distinctive jackets┃Rebecca Sapp/Getty Images for The Recording Academy

For someone to earn the moniker "the Notorious B.I.G.," they probably have to be pretty large in either stature or scale. At Hip-Hop America, you’ll get a sense of how big the artist born Christopher Wallace. actually was, thanks to a mannequin sporting his iconic 5001 Flavors red leather peacoat and Karl Kani jeans. 

Worn in an appearance on "MTV News," for a feature in Vibe, and in the Junior M.A.F.I.A. video for "Player’s Anthem," the coat was one of Biggie’s favorites and has the scuff marks, wear, and creases to prove it. 

Ryan Butler, the VP of Diversity, Equity, and Inclusion at the Recording Academy and an advisory board member for the exhibit, says that Biggie’s coat is one of his favorite pieces in the exhibit, in part because it’s placed (per the Shakur family’s request) next to the white suit that Tupac wore in his last music video. 

Hip-Hop Fashion Has Defined Trends For Generations

Rebecca Sapp/Getty Images for The Recording Academy

"To really see the impact that hip-hop has had on fashion is just so incredible," says Butler. 

That impact is made clear throughout the exhibit, which features items like Andre 3000’s fringed green pants from the 46th GRAMMY Awards, MC Lyte’s bamboo earrings, and the chain and padlock worn by Naughty By Nature's Treach before he could afford something a little more swank. 

"The rugged accessory suggested strength and proved useful as a defensive weapon when the trio faced potential violence in clubs," the exhibit notes, continuing that, "It was also meant to show solidarity with those locked up." 

Also on display are multiple pieces made by the legendary designer Dapper Dan, who’s been fashioning hip-hop looks since the very beginning. There’s a look at the beginning of the exhibit that he made for old school DJ Busy Bee that’s pretty sharp even now, as well as a longer black leather motorcycle jacket he customized for Melle Mel to wear at the 1985 GRAMMY Awards, where he rapped the intro to Chaka Khan’s "I Feel For You."

19 Concerts And Events Celebrating The 50th Anniversary Of Hip-Hop

The inaugural GRAMMY Hall Of Fame Gala is just ahead — and now, we know which musicians will grace the stage. Andra Day, Ravyn Lenae, Shinedown, and the War and Treaty will perform at the Recording Academy and GRAMMY Museum's gala, with more performers to be announced at a later date.

The Gala will take place on May 21, 2024, at the Novo Theater in Downtown Los Angeles and will be hosted by veteran CBS broadcast journalist Anthony Mason. The annual Gala will also honor a label, with the first being Atlantic Records.

Tickets go on sale to the general public on Saturday, April 27, 2024 at 12 p.m. PT at this link. More information about the GRAMMY Hall Of Fame Gala is available here.

The inaugural Hall Of Fame Gala will honor the 2024 GRAMMY Hall Of Fame inducted recordings on its 50th Anniversary, including De La Soul's 3 Feet High And Rising, Guns N' Roses' Appetite For Destruction, Buena Vista Social Club's Buena Vista Social Club, and Lauryn Hill's The Miseducation Of Lauryn Hill, as well as recordings by Donna Summer, Charley Pride, Wanda Jackson, Kid Ory's Creole Orchestra, the Doobie Brothers, and William Bell.

The Gala will also pay tribute to iconic record label Atlantic Records, which is celebrating its 75th anniversary, and has over 38 recordings already inducted into the GRAMMY Hall Of Fame. 

"We're honored that the Recording Academy and GRAMMY Museum have chosen Atlantic to be the first label celebrated at what promises to be an exciting annual event," said Atlantic Music Group Chairman & CEO Julie Greenwald and Atlantic Records Chairman & CEO Craig Kallman. "The GRAMMY Hall Of Fame includes many of the most groundbreaking recordings in our company's 75-year history, and it will be great to hear some of our outstanding current artists bring their unique voices to these timeless songs."

"We are thrilled to be able to recognize Atlantic Records' incomparable contribution to recorded music, including numerous Hall Of Fame inducted recordings, as our first Hall Of Fame Gala label honoree. We're looking forward to celebrating them along with this year's inducted recordings during an unforgettable evening of performances by some of today's most talented artists," says Michael Sticka, President/CEO of the GRAMMY Museum.

The evening will include a red carpet and VIP reception on the Ray Charles Terrace at the GRAMMY Museum followed by a one-of-a-kind concert at the Novo Theater. This year's show will be produced by longtime Executive Producer of the GRAMMY Awards, Ken Ehrlich, along with Chantel Sausedo and Ron Basile. Musical Direction by globally renowned producer and keyboardist Greg Phillinganes. The Gala is presented by City National Bank.

The GRAMMY Hall Of Fame was established by the Recording Academy's National Trustees in 1973. The inducted recordings are selected annually by a special member committee of eminent and knowledgeable professionals from all branches of the recording arts with final 

ratification by the Recording Academy's National Board of Trustees.

With 10 new titles, the Hall currently totals 1,152 inducted recordings in the GRAMMY Hall Of Fame. Recipients will receive an official certificate from the Recording Academy and GRAMMY Museum.

The full list of past inducted recordings can be viewed here. For sponsorship opportunities, reach out to halloffame@grammymuseum.org. And keep checking GRAMMY.com for more info about the GRAMMY Hall of Fame gala, and beyond!

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Henry Mancini had a gift for melodies of an ethereal, almost supernatural beauty.  

His prolific discography — albums of jazzy orchestral pop, dozens of film and television soundtracks — established him as a cultural icon and transformed the role that melody and song played in the art of movie narrative. Once you encounter a Henry Mancini tune, it’s almost impossible not to start humming it.

A composer, arranger, conductor and pianist of tireless discipline, Mancini won a staggering 20 GRAMMY Awards and was nominated 72 times. All of his wins — including the first-ever golden gramophone for Album Of The Year at the inaugural 1959 GRAMMYs — will be on display at the GRAMMY Museum to honor his centennial birthday, April 16. 

To mark what would be his centennial birthday, Mancini's children will travel to Abruzzo, Italy — where Mancini’s parents migrated from. And on June 23, the Hollywood Bowl Orchestra will present a program of his music with a gallery of guest stars including singer Monica Mancini, the maestro’s daughter. Out June 21, The Henry Mancini 100th Sessions – Henry Has Company will feature a new recording of "Peter Gunn" conducted by Quincy Jones and featuring John Williams, Herbie Hancock and Arturo Sandoval.

Although Mancini died in 1994 at age 70, his compositions remain timeless and ever-relevant. Read on for 10 essential Henry Mancini compositions to cherish and rediscover.  

"Peter Gunn" (1958)

In 1958, Mancini was looking for work and used his old Universal studio pass to enter the lot and visit the barber shop. It was outside the store that he met writer/director Blake Edwards and got the chance to write the music for a new television show about private detective Peter Gunn. 

Seeped in West Coast Jazz, Mancini’s main theme sounds brash and exciting to this day – its propulsive beat and wailing brass section evoking an aura of cool suspense. The "Peter Gunn" assignment cemented his reputation as a cutting-edge composer, and the accompanying album (The Music From Peter Gunn) won GRAMMYs in the Album Of The Year and Best Arrangement categories.

"Mr. Lucky" (1959)

Half of the "Peter Gunn" fan mail was addressed to Mancini. As a result, CBS offered Blake Edwards a second television show, as long as the composer was part of the package. Edwards created "Mr. Lucky," a stylish series about the owner of a floating casino off the California coast. 

1959 was an exhausting year for Mancini, as he was scoring two shows at the same time on a weekly basis. Still, his music flowed with elegance and ease. The "Mr. Lucky" ambiance allowed him to explore Latin rhythms, and the strings on his wonderful main theme shimmer with a hint of yearning. It won GRAMMY Awards in 1960 for Best Arrangement and Best Performance by an Orchestra.

"Lujon" (1961)

As part of his contract with RCA Victor, Mancini was committed to recording a number of albums featuring original compositions in the same velvety jazz-pop idiom from his television work. "Lujon" is the standout track from Mr. Lucky Goes Latin, a collection of Latin-themed miniatures that luxuriate in a mood of plush languor.

 Inspired by the complex harmonics of French composer Maurice Ravel, "Lujon" steers safely away from lounge exotica thanks to the refined qualities of the melody and arrangement.

"Moon River" (1961)

Performed on a harmonica, the main melody of "Moon River" is nostalgic to the bone, but also life affirming. A majestic string section makes the music swoon, like gliding on air. And the harmonies in the vocal chorus add gravitas — a touch of humanity. 

It took Mancini half an hour to write "Moon River," but the Breakfast at Tiffany’s anthem made him a global superstar. Among the many artists who covered the song, pop crooner Andy Williams turned it into his personal anthem. Mancini won an Academy Award for Best Original Song, and GRAMMY Awards for Record Of The Year, Song Record Of The Year and Best Arrangement. The album soundtrack earned two additional gramophones.

Theme from Hatari! (1962)

After two failed attempts with different composers, legendary director Howard Hawks invited Mancini to write the score for Hatari! — the wildly episodic but oddly endearing safari film he had shot in Tanganyika with John Wayne. Mancini jumped at the opportunity, and Hawks gave him a few boxes from the trip that contained African percussive instruments, a thumb piano and a tape of Masai tribal chants. Two chords from that chant, together with a slightly detuned upright piano formed the basis for the movie’s main theme. 

Mancini’s sparse arrangement and melancholy melody conspired to create one of the most gorgeous themes in the history of film.

"Days of Wine and Roses" (1962)

Throughout the decades, Mancini provided musical accompaniment to Blake Edwards’ filmography, which switched from slapstick comedy to stark melodrama. There is a perverse beauty to the theme of Days of Wine and Roses — a movie about a couple of lifelong alcoholics — as the lush choral arrangement seems to glorify the innocence of better times. 

It won an Academy Award for Best Original Song — Mancini’s second Oscar in a row — and three GRAMMYs: Record Of The Year, Song Of The Year and Best Background Arrangement.

"The Pink Panther Theme" (1963)

Directed by Edwards and starring Peter Sellers as part of an ensemble cast, the original Pink Panther was a frothy caper comedy that had none of the manic touches of comedic genius that Sellers would exhibit in subsequent entries of the franchise. It was Mancini’s ineffable main theme that carried the movie through.

Jazzy and mischievous, Mancini wrote the melody with the light-as-a-feather playing of tenor saxophonist Plas Johnson in mind. It won GRAMMYs in three categories: Best Instrumental Arrangement, Best Instrumental Compositions (Other Than Jazz), and Best Instrumental Performance – Non-Jazz.

Charade (1963)

Mancini’s gift for cosmopolitan tunes and jazzy arrangements found the perfect vehicle in the score for Stanley Donen’s Charade — a droll Hitchcockian thriller shot in Paris and starring Cary Grant and Audrey Hepburn. 

The main theme is a waltz in A minor, and opens with pulsating percussion. When the central melody appears, it evokes a melancholy reflection and a certain thirst for the kind of globetrotting adventure that the film delivers in spades. It was Johnny Mercer’s favorite Mancini melody, and he wrote exquisite lyrics for it. 

The best version probably belongs to jazz singer Johnny Hartman, who released it as the opening track of his 1964 album I Just Dropped By To Say Hello.

Two For The Road (1967)

Friends and family remember Mancini as a humble craftsman who ignored the trappings of fame and focused on the discipline of work. In 1967, after Audrey Hepburn cabled to ask him about writing the music for the Stanley Donen film Two For The Road, Mancini agreed, but was taken aback when the director rejected his initial theme. Leaving his ego aside, he returned to the drawing board and delivered a lovely new melody – and a spiraling piano pattern seeped in old fashioned tenderness.

"Theme from The Molly Maguires" (1970)

Even though Mancini enjoyed most accolades during the ‘60s, his protean level of inspiration never wavered. In 1970, he was brought in to rescue the soundtrack of Martin Ritt’s gritty secret societies drama The Molly Maguires, about Irish-American miners rebelling against their mistreatment in 19th century Pennsylvania. 

The main theme makes time stand still: a sparse arrangement that begins with a solitary harp, until a recorder ushers in a haunting, Irish-inspired melody. The score reflected a more restrained Mancini, but was still intensely emotional.

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"Oh no, I’m going to start crying again," says La Santa Cecilia singer La Marisoul during a touching scene in Alma Bohemia, the documentary directed by Carlos Pérez honoring the Los Angeles band’s 15 year anniversary. 

As it turns out, there are many reasons to be emotional about this film — and the very existence of La Santa Cecilia in the contemporary Latin music landscape. Fittingly, Alma Bohemia was received enthusiastically by the capacity audience during an exclusive screening on April 3 at the GRAMMY Museum’s Clive Davis Theater in Los Angeles. 

Formed by La Marisoul (real name is Marisol Hernández), bassist Alex Bendaña, accordionist and requinto player José "Pepe" Carlos and percussionist Miguel "Oso" Ramírez, La Santa Cecilia was for years one of the best kept secrets in the Los Angeles music scene.  As close friends and musicians, they won over audiences with an organic, down-to-earth sound and a lovely songbook that draws from traditional formats such as bolero, ranchera and nueva canción.

Alma Bohemia follows the making of La Santa’s 2023 album, Cuatro Copas Bohemia en la Finca Altozano. A celebration of the band’s longevity, the session also functions as a subtle, yet powerful musical experiment. It was recorded at the Finca Altozano in Baja California, where the band members stayed as guests of celebrated chef Javier Plascencia — a longtime fan.

Argentine producer Sebastián Krys — the band’s longtime collaborator — calls this his Alan Lomax experiment. The album was recorded live on tape with a variety of strategically placed microphones capturing hints of ambient sonics — a sweet afternoon breeze, the clinking of glasses, the musicians’ banter, the soft sounds that accompany stillness. 

From the very beginning, the making of Cuatro Copas mirrors the band’s bohemian cosmovision: A communal approach where the quartet — together with carefully selected guest stars — get together to share the magic of creation, the unity of like-minded souls, homemade food, and more than a couple of drinks. In effect, the bottles of mezcal and never ending rounds of toasting quickly become a running joke throughout the documentary.

La Marisoul’s fragile lament is enveloped in spiraling lines of mournful electric guitars with soulful understatement on the track "Almohada." Guest artists liven things up, with Oaxacan sister duo Dueto Dos Rosas adding urgency to "Pescadores de Ensenada," while son jarocho master Patricio Hidalgo ventures into a lilting (yet hopeful) "Yo Vengo A Ofrecer Mi Corazón," the ‘90s Argentine rock anthem by Fito Páez.

Visibly delighted to be part of the bohemia, 60-year-old ranchera diva Aida Cuevas steals the show with her rousing rendition of "Cuatro Copas," the José Alfredo Jiménez classic. "Viva México!" she exclaims as the entire group sits around a bonfire at night, forging the past and future of Mexican American music into one.

Read more: La Santa Cecilia Perform "Someday, Someday New"

Following the screening, the band sat down for a Q&A session hosted by journalist Betto Arcos. Sitting on the first row, a visibly moved young woman from El Salvador thanked the band for helping her to cope with the complex web of feelings entailed in migrating from Latin America. La Santa’s songs, she said, reminded her of the loving abuelita who stayed behind.

"We love the old boleros and rancheras," said La Marisoul. "We became musicians by playing many of those songs in small clubs and quinceañeras. It’s a repertoire that we love, and I don’t think that will ever change."

Carlos touched on his experience being a member of Santa Cecilia for about seven years before he was able to secure legal status in the U.S. When the band started to get concert bookings in Texas, they would take long detours on their drives to avoid the possibility of being stopped by the authorities. Carlos thanked his wife Ana for the emotional support she provided during those difficult years.

Ramírez took the opportunity to acknowledge producer Krys for being an early champion of the band. "He had a vision, and he made us better," he said, flashing forward to a recent edition of the Vive Latino festival. "There were about 12,000 people to see us," he said. "And they were singing along to our tunes."

"The band is just an excuse to hang out with your friends," added La Marisoul just before La Santa performed two live songs. Her voice sounded luminous and defiant in the theater’s intimate space, always the protagonist in the group’s delicately layered arrangements.

"The first time I got to see the finished documentary, I felt proud of all the work we’ve done together," said producer Krys from his Los Angeles studio the day after the screening. "On the other hand, there’s a lot of work ahead of us. I believe La Santa Cecilia deserves wider exposure. They should be up there among the greatest artists in Latin music."

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"You don't know that people are going to 40 years later call you up and say, ‘Can you talk about this record from 40 years ago?’"

That was Cory Robbins, former president of Profile Records, reaction to speaking to Grammy.com about one of the first albums his then-fledgling label released. Run-DMC’s self-titled debut made its way into the world four decades ago this week on March 27, 1984 and established the group, in Robbins’ words, "the Beatles of hip-hop." 

Rarely in music, or anything else, is there a clear demarcation between old and new. Styles change gradually, and artistic movements usually get contextualized, and often even named, after they’ve already passed from the scene. But Run-DMC the album, and the singles that led up to it, were a definitive breaking point. Rap before it instantly, and eternally, became “old school.” And three guys from Hollis, Queens — Joseph "Run" Simmons, Jason "Jam Master Jay" Mizell, Darryl "D.M.C." McDaniels — helped turn a burgeoning genre on its head.

What exactly was different about Run-DMC? Some of the answers can be glimpsed by a look at the record’s opening song. "Hard Times" is a cover of a Kurtis Blow track from his 1980 debut album. The connection makes sense. Kurtis and Run’s older brother Russell Simmons met in college, and Russell quickly became the rapper’s manager. That led to Run working as Kurtis’ DJ. Larry Smith, who produced Run-DMC, even played on Kurtis’ original version of the song.

But despite those tie-ins, the two takes on "Hard Times" are night and day. Kurtis Blow’s is exactly what rap music was in its earliest recorded form: a full band playing something familiar (in this case, a James Brown-esque groove, bridge and percussion breakdown inclusive.)

What Run-DMC does with it is entirely different. The song is stripped down to its bare essence. There’s a drum machine, a sole repeated keyboard stab, vocals, and… well, that’s about it. No solos, no guitar, no band at all. Run and DMC are trading off lines in an aggressive near-shout. It’s simple and ruthlessly effective, a throwback to the then-fading culture of live park jams. But it was so starkly different from other rap recordings of the time, which were pretty much all in the style of Blow’s record, that it felt new and vital.

"Production-wise, Sugar Hill [the record label that released many key early rap singles] built themselves on the model of Motown, which is to say, they had their own production studios and they had a house band and they recorded on the premises," explains Bill Adler, who handled PR for Run-DMC and other key rap acts at the time.

"They made magnificent records, but that’s not how rap was performed in parks," he continues. "It’s not how it was performed live by the kids who were actually making the music."

Run-DMC’s musical aesthetic was, in some ways, a lucky accident. Larry Smith, the musician who produced the album, had worked with a band previously. In fact, the reason two of the songs on the album bear the subtitle "Krush Groove" is because the drum patterns are taken from his band Orange Krush’s song “Action.”

Read more: Essential Hip-Hop Releases From The 1970s: Kurtis Blow, Grandmaster Flash, Sugarhill Gang & More

But by the time sessions for Run-DMC came around, the money had run out and, despite his desire to have the music done by a full band, Smith was forced to go without them and rely on a drum machine. 

His artistic partner on the production side was Russell Simmons. Simmons, who has been accused over the past seven years of numerous instances of sexual assault dating back decades, was back in 1983-4 the person providing the creative vision to match Smith’s musical knowledge.

Orange Krush’s drummer Trevor Gale remembered the dynamic like this (as quoted in Geoff Edgers’ Walk This Way: Run-DMC, Aerosmith, and the Song that Changed American Music Forever): “Larry was the guy who said, 'Play four bars, stop on the fifth bar, come back in on the fourth beat of the fifth bar.' Russell was the guy that was there that said, ‘I don’t like how that feels. Make it sound like mashed potato with gravy on it.’”

It wasn’t just the music that set Run-DMC apart from its predecessors. Their look was also starkly different, and that influenced everything about the group, including the way their audience viewed them.

Most of the first generation of recorded rappers were, Bill Adler remembers, influenced visually by either Michael Jackson or George Clinton and Parliament-Funkadelic. Run-DMC was different.

"Their fashion sense was very street oriented," Adler explains. "And that was something that emanated from Jam Master Jay. Jason just always had a ton of style. He got a lot of his sartorial style from his older brother, Marvin Thompson. Jay looked up to his older brother and kind of dressed the way that Marvin did, including the Stetson hat. 

"When Run and D told Russ, Jason is going to be our deejay, Russell got one look at Jay and said, ‘Okay, from now on, you guys are going to dress like him.’"

Run, DMC, and Jay looked like their audience. That not only set them apart from the costumed likes of Grandmaster Flash and the Furious Five, it also cemented the group’s relationship with their listeners. 

"When you saw Run-DMC, you didn’t see celebrity. You saw yourself," DMC said in the group’s recent docuseries. 

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Another thing that set Run-DMC (the album) and Run-DMC (the group) apart from what came before was the fact that they released a cohesive rap album. Nine songs that all belonged together, not just a collection of already-released singles and some novelties. Rappers had released albums prior to Run-DMC, but that’s exactly what they were: hits and some other stuff — sung love ballads or rock and roll covers, or other experiments rightfully near-forgotten.

"There were a few [rap] albums [at the time], but they were pretty crappy. They were usually just a bunch of singles thrown together," Cory Robbins recalls.

Not this album. It set a template that lasted for years: Some social commentary, some bragging, a song or two to show off the DJ. A balance of records aimed at the radio and at the hard-core fans. You can still see traces of Run-DMC in pretty much every rap album released today.

Listeners and critics reacted. The album got a four-star review in Rolling Stone with “the music…that backs these tracks is surprisingly varied, for all its bare bones” and an A minus from Robert Christgau who claimed “It's easily the canniest and most formally sustained rap album ever.” Just nine months after its release, Run-DMC was certified gold, the first rap LP ever to earn that honor. "Rock Box" also single-handedly invented rap-rock, thanks to Eddie Martinez’s loud guitars. 

There is another major way in which the record was revolutionary. The video for "Rock Box" was the first rap video to ever get into regular rotation on MTV and, the first true rap video ever played on the channel at all, period. Run-DMC’s rise to MTV fame represented a significant moment in breaking racial barriers in mainstream music broadcasting. 

"There’s no overstating the importance of that video," Adler tells me. vIt broke through the color line at MTV and opened the door to a cataclysmic change." 

"Everybody watched MTV forty years ago," Robbins agrees. "It was a phenomenal thing nationwide. Even if we got three or four plays a week of ‘Rock Box’ on MTV, that did move the needle."

All of this: the new musical style, the relatable image, the MTV pathbreaking, and the attendant critical love and huge sales (well over 10 times what their label head was expecting when he commissioned the album from a reluctant Russell Simmons — "I hoping it would sell thirty or forty thousand," Robbins says now): all of it contributed to making Run-DMC what it is: a game-changer.

"It was the first serious rap album," Robbins tells me. And while you could well accuse him of bias — the group making an album at all was his idea in the first place — he’s absolutely right. 

Run-DMC changed everything. It split the rap world into old school and new school, and things would never be the same.

Perhaps the record’s only flaw is one that wouldn’t be discovered for years. As we’re about to get off the phone, Robbins tells me about a mistake on the cover, one he didn’t notice until the record was printed and it was too late. 

There was something (Robbins doesn’t quite recall what) between Run and DMC in the cover photo. The art director didn’t like it and proceeded to airbrush it out. But he missed something. On the vinyl, if you look between the letters "M" and "C,", you can see DMC’s disembodied left hand, floating ghost-like in mid-air. While it was an oversight, it’s hard not to see this as a sign, a sort of premonition that the album itself would hang over all of hip-hop, with an influence that might be hard to see at first, but that never goes away. 

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