meta-scriptOlamidé On The Ascent Of Afrobeats, Supporting Newer Artists & His Subdued New Album 'UY Scuti' | GRAMMY.com
Olamidé

Olamidé

Soyombo Emmanuel

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Olamidé On The Ascent Of Afrobeats, Supporting Newer Artists & His Subdued New Album 'UY Scuti'

For his latest album, 'UY Scuti,' Nigerian singer/songwriter Olamidé mellowed out and sought to make music for healing—just as his Afrobeats star power is swelling

GRAMMYs/Jul 20, 2021 - 12:11 am

UY Scuti is a hypergiant star so jaw-droppingly massive that if it were our sun, its photosphere would reach the orbit of Saturn. But paradoxically, the album Olamidé named after it is his most subdued to date. 

During a recent interview in a Manhattan hotel, as the Hennessy flows through his entourage, he speaks at a near-whisper. But when one of his associates snaps an Instagram photo of the conversation, scores of Nigerian followers are just about beside themselves in response. True stars are self-evident; they don't have to proclaim what they are.

The Afrobeats giant's last album, 2020's boisterous Carpe Diem, would have been worthy of such an astronomical title. These days, though, Olamidé is seeking something soothing, something therapeutic. "I just want people to listen to rich music," the Nigerian singer, songwriter and rapper says. "Beautiful, healing to the soul. Appealing to the ears. This is my music for relaxing and chilling. Life is good."

That sense of self-containment is exactly what UY Scuti exudes. On tracks like "Jailer," "Rough Up" and "Want"—which contain contributions from rising artists Jaywillz, Layydoe and Fave, respectively—Olamidé exhibits a quiet command of his craft true to his influences, like John Legend and Celeste. And with Afrobeats getting bigger by the year, he just might ascend to the level of American pop stars soon.

GRAMMY.com caught up with Olamidé in said hotel lobby to discuss the making of UY Scuti, why he made music for healing and what compelled him to extend a hand to underground artists.

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This interview has been edited and condensed for clarity.

How would you describe your musical community in Lagos?

It's very entertaining. Very chilled, very lovely. The vibe out there is just so happy. Everyone just wants to be happy. There are a few people who sing stuff that's not about being happy, but most of the time, everybody just wants to be happy, make good music, make love in the club, nightlife and all that. Going to shows together and hanging out like brothers. We've all known each other from birth, you know? That's the coolest thing about it.

Sounds like a party atmosphere.

Yeah. We like to have a good time, man.

How about the Afrobeats community, specifically? Is that just a tag Americans pin on this music?

Yeah, I think, to an extent! Globally, the way people perceive the pop music that comes out of Africa is Afrobeats, so it's understandable.

I mix a lot with people from different sides of Africa, different countries in Africa. From my limited knowledge, I think Afrobeats is on the global stage right now. We are getting lots of love from all over the world. Everyone is praising Afrobeats right now. The artists and record label owners and everyone around Afrobeats culture, they're putting out their place to make sure that Afrobeats lives longer and longer.

Read More: Davido On Elevating Nigerian Culture, New Music & What He'll Teach His Son About Being Black In America

It seems like Afrobeats is having a moment right now. What do you think precipitated that? I believe Drake played a role in its modern rise.

Honestly, I feel like a lot of sacrifices [were made on the part of] lots of people who started the Afrobeats movement—the likes of 2Face Idibia. There's been some groundwork—the foundation that got us to the level of the Wizkids, the Davidos, the Olamidés, the Burnas. Everybody came, then Drake came and there was lots of work done by lots of people.

Awilo [Longomba], you know. He was massive. Awilo was tearing up stadiums and all that. African music has always been big, massive, explosive and all that, but we're happy with the fact that right now, the global market is paying attention and praising our sound and all that.

Yet, to an extent, I can agree with you that the influence of someone like Drake tapping into that sound really did a lot. People like Beyoncé and all that.

You raise an interesting point. While Drake and other mainstream American artists may have pushed it over the edge...

Way before Drake, Jigga already sampled Fela a couple of times. The one I remember right now is "Roc Boys." There's always been that.

Right. The point being, that mainstream acceptance could only happen due to the sacrifices of African artists.

Yeah, yeah.

I feel like many people solely associate Afrobeat with Fela Kuti. Which other key players should they know about?

So many key players. The likes of King Sunny Ade, the likes of Majek Fashek. So many of them.

Out of that whole pantheon, who inspired the tunes on UY Scuti? I think of writing songs as a buffet, where you can pick and choose what—or who—is on your plate.

In most cases, when I'm working on a project, it's not really about my favorite artists or the ones I'm really cool with. If I think it's going to be easy for us to make something great out of where my head is right now—what I'm thinking about right now, the sound I want to make and all that—if you're in that lane, I'll holler at you. If you make good music.

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Where was your head at for this record?

I was basically thinking about doing a timeless project that isn't about having club bangers or street acting. I just wanted to make beautiful, chill music. While working on the project, I listened to a lot of Lauryn Hill. I think her music was my major influence on this project.

What do you appreciate the most about Lauryn?

Her versatility. She's not going to hop on any random stuff. What I hear in Lauryn Hill is music that after 10, 20 years, you listen to it again and you say "Whoa. That's a bop." [Laughs.]

UY Scuti has a therapeutic quality, but it also has pop appeal. What techniques did you use to bring out both qualities?

My producer [P.Priime] has a church background. He's also a choirmaster and plays almost every instrument, from piano to bass guitar to trumpet—you name it.

In most cases, I don't know the right words for all the things in my head. [Guffaws.] I have good ears for music. I didn't join music school. I didn't join the choir. I don't know nothing about that. I'm just a street dude that fell in love with music, so all I do, when I sit down, is try to explain that. "This is how I'm feeling. This is what I want to hear."

What can you tell me about some of these guests and collaborators and your relationships with them?

Apart from Phyno—we've been cool Gs from way back, over nine years now. We've always been cool, doing collabos almost every year. But the other guys on the project are very new on the market. That's something I do on almost every project. I always try to scout for guys that are very talented but don't have the platform, people supporting them and all that. I was underground. I went through that stage, and I know how it feels.

How do you find these artists? Are they mostly in Nigeria?

Yeah, in Nigeria. One of them, my wife introduced me to her sound. That's Fave. I stumbled on Layydoe's freestyle on IG. Jaywillz, same thing. I saw one of his records playing on the Explore page and clicked it. It was dope! I clicked on the link in his bio to check out his whole EP and it was sounding good. I was like, "How come this dude is not popping yet?"

Since you record at home and do some production yourself, what did you learn from this recording process?

It was my major [foray] into Logic. I started production because sometimes I don't know how to explain to everyone, apart from a few people, how I'm feeling. 

But most times, I'm not always at home. I'm out on the road and I don't have the luxury of doing the producer's life. So I have to always make sure I record my ideas and tell my guys to teach me one or two things. I'll make something tiny and skeletal, just put down the idea.

What have you learned so far in your adventures with Logic?

For me, I just vibe. I just do whatever, man. If I'm having difficulties with anything, I go on Google [or YouTube] and search. I don't pay a lot of attention to the tricks and all that. I just want to do my thing and get out.

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What emotions do you hope to impart to listeners with UY Scuti?

I just want people to listen to rich music.

Rich in what way?

Beautiful, healing to the soul. Appealing to the ears. This is my music for relaxing and chilling. Life is good.

Have you tried to be harder-edged in the past?

I used to be like that, for like a decade! I outgrew it.

What are you listening to lately? What have you been checking out?

I've been listening to a lot of Justin Bieber lately. Celeste. Sebastian Mikael. John Legend.

Listening earlier, I noticed that you're switching between languages.

Yeah. Some pidgin, a little patois, some English, a tiny bit of Yoruba.

Is there anything else you want to express about this record?

Majorly, I just want people to take their time. Some people are probably listening to me for the first time, but you should give it a shot. It's a lovely and wonderful experience. You're going to love it!

Meet The First-Time GRAMMY Nominee: Antibalas Talk 'Fu Chronicles,' Kung Fu And Their Mission To Spread Afrobeat

Chike
Chike

Photo: Courtesy of Michael Jason Lloyd

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Global Spin: Watch Chike Light Up The Stage With A Technicolor Performance Of “Egwu”

Nigerian Afrobeats singer Chike celebrates the joy that music brings to the spirit in this electrifying performance of his latest single, “Egwu.”

GRAMMYs/Apr 17, 2024 - 10:53 pm

Nigerian Afrobeats singer Chike recognizes music's ability to release inhibitions freely. Instantly, it'll improve your mood or make you want to dance — and his new track, "Egwu," is a celebration of that movement.

“Music need no permission to enter your spirit,” Chike declares in the chorus of the song. “Anywhere, anyhow, you know say you go feel/ Life is life, life is life.”

In this episode of Global Spin, watch Chike deliver a vibrant live performance of “Egwu,” made complete by his intricately patterned colorful suit and neon stage lighting.

The original version of “Egwu,” released on Dec. 15 via Brothers Records, features the late Nigerian rapper Mohbad: “I made a ton of music with a great guy, and I’m happy I can share the first one with the world,” Chike revealed on Instagram. On March 29, he dropped a remix of “Egwu” with DJ Call Me.

In another social media post, Chike announced that he will offer “an intimate musical experience as well tell stories of love, romance, and life” at his upcoming show, Apple of London’s Eye, in England this July.

Press play on the video above to watch Chike’s technicolor performance of “Egwu,” and don’t forget to keep checking back to GRAMMY.com for more new episodes of Global Spin.

Ayra Starr's "Rush" To The Top: The Afrobeats Singer On Numerology, The Male Gaze & The Power Of Kelly Rowland

The Recording Academy revealed the 2024 inducted recordings to the distinguished GRAMMY Hall Of Fame on its 50th anniversary. Graphic shows all of the 10 recordings newly inducted into the GRAMMY Hall of Fame.
The GRAMMY Museum's inaugural GRAMMY Hall Of Fame Gala and concert presented by City National Bank on May 21, 2024 at the NOVO Theater in Los Angeles.

Image courtesy of the GRAMMY Museum

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GRAMMY Hall Of Fame 2024 Inductees Announced: Recordings By Lauryn Hill, Guns N' Roses, Donna Summer, De La Soul & More

The GRAMMY Museum's inaugural GRAMMY Hall Of Fame Gala and concert, presented by City National Bank, takes place Tuesday, May 21, at the NOVO Theater in Los Angeles.

GRAMMYs/Mar 20, 2024 - 11:59 am

The Recording Academy has announced 10 recordings to be newly inducted to the distinguished GRAMMY Hall Of Fame as part of its 2024 inductee class and in celebration of its 50th anniversary this year. This year's GRAMMY Hall of Fame additions, the first inductions since 2021, include four albums and six singles that exhibit qualitative or historical significance and are at least 25 years old. The inducted recordings, which will be added to the iconic catalog residing at the GRAMMY Museum, will be honored at GRAMMY Museum's inaugural GRAMMY Hall Of Fame Gala and concert, presented by City National Bank, taking place Tuesday, May 21, at the NOVO Theater in Los Angeles. Tickets for and performers at the Gala will be announced at a later date. 

The 2024 GRAMMY Hall Of Fame inducted recordings range from Lauryn Hill's The Miseducation of Lauryn Hill to Guns N' Roses' Appetite For Destruction. Others include recordings by De La Soul, Buena Vista Social Club, Donna Summer, Charley Pride, Wanda Jackson, Kid Ory's Creole Orchestra, the Doobie Brothers, and William Bell. Eligible recipients will receive an official certificate from the Recording Academy. With these 10 newly inducted titles, the GRAMMY Hall Of Fame currently totals 1,152 inducted recordings.

See below for a full list of the 2024 recordings inducted into the GRAMMY Hall Of Fame, and see the full list of all past GRAMMY Hall Of Fame inducted recordings.

Full list of 2024 GRAMMY Hall Of Fame Inducted Recordings:

3 FEET HIGH AND RISING
De La Soul
Tommy Boy (1989)
(Album)
Inducted: 2024

APPETITE FOR DESTRUCTION
Guns N' Roses
Geffen (1987)
(Album)
Inducted: 2024

BUENA VISTA SOCIAL CLUB
Buena Vista Social Club
World Circuit/Nonesuch (1997)
(Album)
Inducted: 2024

“I FEEL LOVE”
Donna Summer
Casablanca (1977)
(Single)
Inducted: 2024

“KISS AN ANGEL GOOD MORNIN'“
Charley Pride
RCA Victor (1971)
(Single)
Inducted: 2024

“LET'S HAVE A PARTY”
Wanda Jackson
Capitol (1960)
(Single)
Inducted: 2024

THE MISEDUCATION OF LAURYN HILL
Lauryn Hill
Ruffhouse/Columbia (1998)
(Album)
Inducted: 2024

“ORY'S CREOLE TROMBONE”
Kid Ory's Creole Orchestra (As Spike's Seven Pods of Pepper Orchestra)
Nordskog (1922)
(Single)
2024

“WHAT A FOOL BELIEVES”
The Doobie Brothers
Warner Bros. (1978)
(Single)
Inducted: 2024

“YOU DON'T MISS YOUR WATER”
William Bell
Stax (1961)
(Single)
Inducted: 2024

Explore The 2024 GRAMMY Hall Of Fame Inductees

"We're proud to unveil the diverse mix of recordings entering the GRAMMY Hall Of Fame in its 50th year," Recording Academy CEO Harvey Mason jr. said in a statement. "The music showcased here has played a pivotal role in shaping our cultural landscape, and it's a true honor to recognize these albums and recordings, along with the profound influence each has had on music and beyond."

"The artists, songwriters, producers, and engineers who composed this year's inducted recordings are a reflection of the sheer talent and hard work that goes into creating such seminal music," GRAMMY Museum President/CEO Michael Sticka said in a statement. "It's a privilege to be able to welcome these new additions into our distinguished catalog and celebrate the recordings at our inaugural gala on May 21."

The GRAMMY Hall Of Fame was established by the Recording Academy's National Trustees in 1973. The inducted recordings are selected annually by a special member committee of eminent and knowledgeable professionals from all branches of the recording arts with final ratification by the Recording Academy's National Board of Trustees.

This year, the GRAMMY Hall Of Fame Gala will be the first of what will become an annual event and includes a red carpet and VIP reception on the newly opened Ray Charles Terrace at the GRAMMY Museum, followed by a one-of-a-kind concert at the NOVO Theater in downtown Los Angeles. 

The inaugural gala and concert is produced by longtime executive producer of the GRAMMY Awards, Ken Ehrlich, along with Chantel Sausedo and Ron Basile and will feature musical direction by globally renowned producer and keyboardist Greg Phillinganes. For sponsorship opportunities, reach out to halloffame@grammymuseum.org.

Explore the history of the GRAMMY Hall Of Fame

Bloody Civilian holding a guitar
Bloody Civilian

Photo: Dan Mbonu

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"Wake Up" With Bloody Civilian: How Owning Her Perspective & The Support Of Women Allowed The Afrobeats Artist To Thrive

The Nigerian singer and songwriter contributed to the GRAMMY-nominated 'Black Panther: Wakanda Forever' soundtrack — but Bloody Civilian's contributions to the ever-expanding world of Afrobeats go far beyond the Marvel Universe.

GRAMMYs/Jan 9, 2024 - 02:25 pm

Emoseh Angela Khamofu began crafting beats at age 12 and wrote her first song on a piece of tissue paper. This innocuous interest quickly developed an obsession with music that, later, propelled her to incredible heights. 

Within a year, the 25-year-old singer and songwriter now known as Bloody Civilian released two EPs: Anger Management and a remixed version, Anger Management: At Least We Tried, and signed to 0270 Def Jam. Her song "Wake Up" featuring Rema is on the GRAMMY-nominated Black Panther: Wakanda Forever soundtrack. 

Bloody understood early on that she'd have to approach her career holistically. Across her body of work, Bloody uses her "unparalleled” storytelling ability and lyrical dexterity to take listeners through personal and societal hardships. 

The moniker Bloody Civilian refers to the struggles encapsulated by the often-derogatory term directed at Nigerian citizens by the military, and is also a poignant homage to a challenging chapter in her life. Born into a religious family in northern Nigeria, a young Bloody and her family relocated to the national capital, Abuja, due to unrest; she later moved to Lagos to pursue music. 

"Growing up as a female in Nigeria is unnecessarily hard. It's unnecessarily complicated, especially when you do something unconventional," Bloody Civilian tells GRAMMY.com. "I had to fight for a lot of the leniences that I experienced."

Ahead of the 2024 GRAMMYs, Bloody Civilian discusses pursuing music as a girl in a religious home, becoming a serial entrepreneur just to buy recording equipment, and the art of production. 

This interview has been edited for length and clarity.

You gravitated toward music started at such a young age. What was it like charting a path that went against the pious, conservative norm you were born into?

It was a difficult process. Stopping making a beat to go wash plates just doesn't bang. As a Nigerian female, my brothers don't have the same home experience as I did. They had enough time to cultivate various skills and for me — if not for the level of obsession that I had for what I was doing — this could have been impossible. The chances of you being distracted at home as a female, is way higher than as a male. 

Your dad played as a bassist in a band. Surely, you wanting to be an artist could have been seen as following in his footsteps… 

But he's a man, so no one told him what to do. Whereas in my case, having that same creative hunger as the person that gave birth to me wasn't an easy journey. I had to fight for a lot of the leniences that I experienced. I had to rent things out and sell merch, to raise enough funding to buy equipment. I was a serial entrepreneur due to circumstance. 

I understand that your parents didn't support you financially until further into your career. What was their reaction to you doing all you had to do to pursue what they probably thought was a hobby? 

At the beginning, the little wins that I'd get and the little bit of popularity — people in the church saying "We saw her content from my daughter's phone" or one thing or the other — I think that's when my parents had an element of there's something to be proud of rather than be ashamed of me as a daughter. It became easier along the way. 

But it definitely was tough. Very tough. Especially production; beat making, they really couldn't fathom or understand. It came to a point where they understood that I wanted to become a singer but this beat making thing, why not go and work with a producer? 

And did they take you to a producer?

Yes, the first producer my mother took me to and paid for a session, I did most of the work. And I could tell that it wasn't easy taking instructions from a 12-year-old. I could see how hard it was. But I think in that session, him trying the things I asked for and seeing that it worked out, and he'd kind of give me this look of she knows

I went to the studio, didn't know much. I was fascinated by the mic — stared at it for, like, a while [laughs]. I still remember looking around. The deafening sound of a studio; I was just taken back by it. Everything was just so fancy. Production started out as equal parts bad belle [Nigerian slang for resentful, jealous or bitter] and equal parts necessity. 

**On "Family Meeting” off Anger Management, you sing: "Before you return me back to God, I think I'm going to pack my s— and run” hinting at how you moved to Lagos. Did you really run to Lagos?** 

Something like that, yeah. I had to leave Abuja…urgently. And ending up in Lagos was definitely something that was a do or die, but not necessarily die. More like do or nothing. 

It's been two years since you moved to Lagos from Abuja. How much of an adjustment was that move for you?

When I came, I was slightly more impressionable and very gullible. Typical JJC ["Johnny just come," a Nigerian term for a newbie/ novice to a place or situation]. And that's something about my psychology that really shocks me. I have a chameleon-like ability to evolve over a short period of time. The last two years of being in Lagos, I'm almost unrecognizable to my old self. 

When I came to Lagos, I was the person I needed to be. I connected with different creatives. I went to people with experience and a good heart to get advice. I knew where to go to listen, I knew where to go to record. I knew different things because I explored a lot. And the reason I'm not in a screwed up situation is that I went and got advice from Osagie [Osarenz, Director of A&R and Operations at ONErpm]. It is because of her that I didn't sign a contract that I'll be crying about today. She basically told me "don’t sign anything, make sure you show me." 

Honestly, I was just lucky. I didn't have anything that differentiated me from anyone. I'm just lucky I met the people I met and was coincidentally lucky to listen when they spoke. 

How did you get signed to 0270 Def Jam?

I got signed off of a demo tape. A bunch of songs I wanted to sell to other artists. I wrote "How To Kill A Man" to sell [and] a lot of the tracks on the EP [like] "Escapism" to sell. I wanted to kind of just write for other people. But because of the way I put the tracks together, people felt, this is an EP and you're an artist

I just kept getting nudged to take the artist route. And I always wanted to be an artist even prior to coming to Lagos because when I write songs, I write from my perspective; it's my voice, it's my music. Someone else could sing it out, but it's my story. I was pretty ready to become a writer-producer, but the way things panned out, [the EP] kind of sent my name around town. 

But two women put me here. Remove those two women, I'm in the trenches. 

The second woman was in the creative scene, high up. She was at an event with top executives and sent my music to multiple people, hoping a few would respond. Well, pretty much everyone she sent it to was sending me offers. My life changed [snaps fingers] in that instance. That's when I shut down all conversations with everybody in Lagos. I said, "I'm definitely not signing my deal here" because it was hard to get people to see the value in what I was doing. We're here today because two women decided let me clear some time in my schedule to talk to this girl

Take us on the journey of how your song "Wake Up," which is featured on the GRAMMY-nominated Black Panther: Wakanda Forever album, came to be.

Since the film is about Africa and had a very women-led cast, they really wanted to portray the strength of women in general. So, even with the way they made the music, they wanted it to involve women creatives. They wanted female songwriters, producers, and when you run a search for female producers in Nigeria, there's very few that come up. I just happened to be one of them. 

Got in the studio, met [composer] Ludwig [Göransson], played beats for him. He took the one that you hear and worked on it, added some cool synths and stuff. They had brought instrumentalists, and they spent a year sampling traditional music, so they pretty much had a bunch of sounds that he was playing with. He took it from what the demo beat was to what it is now. 

What ranks higher for you, producing or creating your own music?

Producing, then music. You wouldn't even have me if I couldn't produce. Maybe now in Nigeria, you can go 'round and find people that are experimenting outside of the norms [of conventional music]. Now it's a better time. These songs were made years ago. I was there before everyone else. 

My first viral video on Instagram was because I carried a Travis Scott-type melody loop, and I put on Afrodrums. It went viral because, one, no one does this combo — and then a girl did it. I had a hunger; I wanted to create a specific sonic, and I was just struggling to piece it together. 

I can tell you that production came first. It was when I put that part of my artistry together that my lyrics started to shine. 

You've spent years crafting your sound we hear today. There's a trend of Afrobeats artists trying to break away from the label and form subgenres, like Burna Boy with Afro fusion and Rema with Afro rave. Is "Afro-escapism" your attempt at that break away? 

[Laughs.] Why are they attacking me with that Afro-escapism? It's weird, I love the different Afro subgenres: Afro-depression, Afro-escapism, Afro-sapa. There are no bad songs. I hate it that we eat away at each other.

There's so many styles of intelligence. You can't come and say this person's music is more deep or profound than another person's music. Everyone has their perspective, their language, but the content of what they're saying has value. As listeners, we should just never forget that it is important for us to also train ourselves to be good listeners for the music to thrive. 

The cover art for Anger Management represented you being sort of alone, but Anger Management: At Least We Tried looks different with bright colors. Is it safe to say that this depiction represents how you feel now? 

Yeah, it is. Being the "number one breakout artist of 2023" [laughs] made me see that Nigerian music is in trouble. [My team] worked hard, but it definitely just lets you see how hard it is to break in new acts. The way I see it, if you're not expressing yourself and you're not being authentically yourself, whatever you stand for, it's gonna be harder now than ever.

Looking back at [Anger Management], it wasn't really a happy time. But despite that, on-air-personalities literally reached out to me and were playing the music before we had worked out business and everything. It was very organic. 

With a lot of my accomplishments, I usually have to be made to understand the worth of it because it doesn't really dawn on me. I just felt this EP was made with me in a sunken place. I'm no longer in a sunken place, but I want to remix my EP. 

I'm feeling happy, excited. And it feels like a point in my life where so much can happen. It was also the first time people would see me interact with other artists, which for some reason fans like to see.

2024 GRAMMY Nominations: See The Full Nominees List

Mr. Eazi, Arya Starr, Tyla, Rema, ASAKE
(From left) Mr. Eazi, Arya Starr, Tyla, Rema, ASAKE

Photos (L-R): BANKU MUSIC, Jason Kempin/Getty Images for MTV, Steve Granitz/FilmMagic, Mike Coppola/Getty Images for MTV, Paras Griffin/Getty Images

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2023 In Review: 5 Trends That Defined Afrobeats & African Music

African music and Afrobeats expanded its influence in 2023 as renowned artists achieved global recognition and created new sounds. From a new GRAMMY category to chart dominance and the rise of female artists, check out the biggest trends.

GRAMMYs/Dec 13, 2023 - 02:24 pm

It could be argued that 2023 was African music’ biggest year ever. The stars shined brighter, the hits went further, and the global music industry is taking notice. 

To wit, the Recording Academy announced the 2024 GRAMMY nominees for its inaugural Best African Music Performance award. Some of the continent’s biggest talents are getting the spotlight: Rising artists like Ayra Starr, ASAKE, and Tyla will compete against global megastars Burna Boy and Davido in a history-making category. 

But there was much more going on than hits and highlights. Afrobeats embraced continent-spanning sounds, from traditional genres to South African club music. Female artists from the continent shined as brightly as their male counterparts. Across the board, bold, experimental new sounds began to creep into the landscape. As an exciting year in Afrobeats and African music comes to a close, take a look at some of the trends that defined this broad soundscape in 2023. 

Afrobeats Stars Are Crossing Over in America

Even if the GRAMMYs hadn’t decided to shine a light on Africa’s music industry with the Best African Performance category, Afrobeats artists made major inroads into the American music market in 2023. ASAKE appeared on "Good Morning America" and "The Tonight Show" to promote his album Work of Art, and recently released a collab with H.E.R. And Burna Boy — one of the genre’s biggest forces — sold out Citi Field in New York and played to a massive Coachella crowd. 

Afrobeats artists played festivals across the country, none more significant than the first-ever stateside editions of AfroNation. Burna Boy headlined both legs of the genre-specific festival alongside WizKid in Miami and Davido in Detroit, while each one featured an undercard full of incredible artists. Rema, ASAKE, Ckay, and BNXN performed in Miami, while Detroit featured Kizz Daniel, P-Square, Stonebwoy, and others. 

But in terms of chart success, one song dominated above all. Driven by a remix featuring Selena Gomez, Rema’s "Calm Down" smashed Billboard records. The song became the longest-running No. 1 in the history of the U.S. Afrobeats chart, spending more than a full year at the top. It eventually crossed over to the Hot 100, also spending a on the chart and becoming the longest-charting African song in its history, although it fell short of the top, peaking at No. 3. 

There’s more where that came from. Rema’s success with "Calm Down" shows the potential Afrobeats artists have to connect with audiences across the world, including North America. Some are already looking for ways to integrate American music into their own songs.

Amapiano Is Everywhere

South Africa’s long history of flirting with house music — from kwaito in the post-Apartheid ‘90s, to the Afro-house of Black Coffee and Da Capo — is finally taking the country’s music global thanks to amapiano. The dance genre typified by sweltering grooves, sizzling shaker rhythms, and the bombastic log drum, was all over Afrobeats this year. 

Heartthrob Ckay tapped the sound on "Hallelujah" with Blaqbonez. Davido collaborated with Musa Keys on his GRAMMY-nominated track "Unavailable" [fellow nominees in the Best African Music Performance category are "Amapiano" by ASAKE & Olamide, Burna Boy's "City Boys," "Rush" by Ayra Starr, and Tyla's "Water."]  And Mr. Eazi recruited Focalistic, Major League DJz, and others for the debut record of his ChopLife Soundsystem side project. Artists as far away as China are also putting their own spin on the sound, such as Vinida Weng with "WAIYA." 

But no one in Afrobeats has embraced amapiano quite as much as ASAKE. His inventive take on the genre incorporates Indigenous sounds from Nigeria to create a totally new and personal style. Songs like "Basquiat" and "Amapiano" reverberate with amapiano log drums and cymbal samples as well as choral background vocals. 

America has caught amapiano fever as well. South African starlet Tyla’s R&B-inflected "Water" became a crossover hit, unseating Rema from No. 1 on the Billboard Afrobeats chart and reaching (as of this writing) a record-setting No. 1 10 on the Hot 100 — the highest-ever for a South African artist. Both U.S. legs of AfroNation also featured a Piano Power stage, with sets by Maphorisa, Musa Keys, Major League DJz, DBN Gogo, Focalistic, TXC, and Uncle Waffles, who also performed at Coachella. 

Female Artists Are On The Rise

Although Afrobeats has largely been dominated by male artists — especially the big three of Burna Boy, WizKid, and Davido — the genre’s female stars are also proving their might. Tems gained fame thanks to features on songs like WizKid’s "Essence," but stepped further into the spotlight following the release of 2022’s For Broken Ears. Her latest song, "Me & U," is a soul-searching track that doubles as a love song and a paean to the almighty. 

Tems' continues to receive industry recognition as well. At the 2023 GRAMMYs, she took home a golden gramophone for Best Melodic Rap Performance "Wait for U," a collab with Future and Drake. Her work co-writing Rihanna’s "Lift Me Up" from the Black Panther: Wakanda Forever soundtrack earned an Oscar nomination, and the song is nominated for Best Song Written For Visual Media at the 2024 GRAMMYs, alongside Barbie The Album's "Dance The Night," "I'm Just Ken," "What Was I Made For?" and "Barbie World.

Ayra Starr, meanwhile, is universally seen as Afrobeats’ next big thing. The Benin-born starlet’s triumphant song "Rush" notched a GRAMMY nod, and she’s continued her dominant streak with singles such as "Sability" and "Stamina" with Tiwa Savage and Young Jonn. She’s also featured on tracks by WizKid, Ninho, David Guetta, and Tyla. 

And speaking of the South African, Tyla’s success with "Water" also highlights the power of female Amapiano artists, none are as mighty as Uncle Waffles. The eSwatini native gained a huge hit with "Tanzania," and played it out to feverish crowds at Coachella and AfroNation Miami. 

Ghana’s Scene Is Buzzing

Two countries away from Nigeria, Ghana’s music scene is bursting with creativity. For proof, look no further than Atlanta-raised AMAARAE’s Fountain Baby, one of the most buzzed-about pop releases on either side of the Atlantic. The record fuses Accra-attitude with 2000s R&B futurism for a bold, dangerously sexy sound that’s totally unique. 

Black Sherif, meanwhile, reps the streets. As a major representative of asakaa, the country’s take on drill music, the rapper has taken the gritty sound of Ghana’s ghettos to new places this year, touring his 2022 record The Villain I Never Was and its hit single "Kwaku the Traveler" at the MOBO Awards in London, Wireless Festival in Abu Dhabi, and events across the U.S. His latest track "OH NO" goes into ambitious new territory with influences added from highlife and soul. 

Finally, Mr. Eazi may be Nigerian by birth, but Ghana is where he made his name and developed his signature "banku" sound, mixing Afrobeats with highlife and other local influences. After 10 years in the business, he finally released his debut album The Evil Genius with a uniquely artful twist: Every track is accompanied by a painting executed by an African artist. Eazi has called the album his most personal work yet. 

Afrobeats Artists Are Defying Genres

Burna Boy took on hip-hop and pretty much everyone else hopped onto amapiano, but in 2023 artists in Afrobeats and beyond took turns trying to expand the genre. Fresh off the success of "Calm Down," Rema delivered a scorching new EP. Ravage flung the singer into dangerous new territory, with dramatic lyrics and dark, hyperpop-leaning production on tracks like "Don’t Leave." 

Up-and-coming artists are also trying to break away from the pack with experimental new sounds. Blaqbonez, featured on Ckay’s "Hallelujah," spits over bouncy Igbo drumming on "NYEM EGO." Brazy, meanwhile, blended Afrobeats with Jersey Club on "omg." 

Last but not least, one of the most interesting Afrobeats-adjacent songs of the year was made in London. Nigerian-British Jim Legxacy’s "dj" boldly fuses hyperactive Afrobeats drums with Midwest emo guitars and a warbling, R&B-esque vocal performance. "You used to promise me you’d teach me how to DJ" may be one of the most instantly devastating opening lines of the year. 

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