meta-scriptMeet Bailey Zimmerman, Country's Biggest New Star Who Still Can't Believe He's Famous | GRAMMY.com
Bailey Zimmerman Press Photo 2023
Bailey Zimmerman

Photo: Spidey Smith

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Meet Bailey Zimmerman, Country's Biggest New Star Who Still Can't Believe He's Famous

With his debut LP, 'Religiously. The Album,' Bailey Zimmerman aims to debunk the idea that he's just another overnight success: "I want to make people feel something."

GRAMMYs/May 11, 2023 - 04:22 pm

On a sunny April afternoon, Bailey Zimmerman is eager to sit down and chat. The velvet couch and city view inside the office of Warner Music Nashville contrast his casual vibe — ripped skinny jeans, a backwards ballcap and a Justin Bieber tour shirt — but he doesn't seem fazed by the glitz. Instead, the 23-year-old singer kicks back and quips, "I don't even know what we're gonna talk about."

While his naivety was mostly charming, it was also pretty surprising. Not only was Zimmerman well aware that his debut album was coming out in a month, but he was also well aware that he had the No. 1 song on country radio — for three weeks running.

Zimmerman has become one of country's most successful new stars since he went viral on TikTok in 2021, scoring the biggest streaming country debut of all time and the most-streamed all-genre debut in 2022. And that three-week No. 1 — his gritty and gut-wrenching breakup tune "Rock and a Hard Place" — has since turned into six weeks, marking one of the biggest runs for a new act in Billboard's Country Airplay chart history. 

Perhaps Zimmerman himself put it best in an Instagram post celebrating his first No. 1 hit: "The last two years of my life have been a movie." And he hasn't even released a full album yet.

With his debut LP, Religiously. The Album., Zimmerman hopes to prove that his remarkable No. 1 streak wasn't just a fluke. He co-wrote 11 of the 16 tracks, and even when he didn't write them, it's clear he has a vision for writing country music with meaning.

The first two singles from Religiously. The Album. ("Rock" and "Fall In Love") are prime examples of the raw emotion and arena-rock ambition Zimmerman has to offer. Sure, the LP features some typical country vignettes — taillights fading into the distance ("Fadeaway," "Other Side of Lettin' Go"), dead-end streets and dive bar drinks ("Found Your Love," "Get To Gettin' Gone") — but it's certainly not cliche. 

Ultimately, Religiously. The Album. solidifies that Zimmerman's appeal doesn't come from infectious hooks and drinkin' songs — it's his relentless vulnerability and burning passion for love that's connecting. "I just want to make people feel something," he says. 

Zimmerman never even expected to get out of his hometown of Louisville, Illinois — a blue-collar town of just over 1,000 people, nearly four hours south of Chicago — particularly after landing a coveted spot in the labor union working on a gas pipeline. "That was gonna be my whole life," he says.

He initially gained a loyal social following through his passion for lifting trucks — a hobby that inadvertently led him to singing. Listening to Black Stone Cherry's "Stay" while working on a truck, he decided to record himself singing. 

"I listened back and I was like, 'That kind of sounds like the recording — I'm gonna put it on Snapchat and maybe see if some girls think I can sing,'" he recalls with a smile.

Though it didn't lead to any romantic connections, Zimmerman's video did spawn the most fateful relationship of them all: that with his go-to songwriting partner, Gavin Lucas. A budding songwriter at the time, Lucas showed Zimmerman the ropes before they wrote "Never Comin' Home," the song that changed everything.

The morning after posting the song to TikTok in January 2021, Zimmerman's following had doubled, and the video had already racked up nearly 2 million views. Within minutes of seeing the reaction, Zimmerman quit his union job. 

Three years prior to "Never Comin' Home," Zimmerman had lost the girl of his dreams — yes, the one who inspired "Rock and a Hard Place," among many of the Religiously tracks — and until that point, "everything just felt like it was going downhill." Once he started writing music, Zimmerman started feeling like there was hope — and once he saw that it could resonate with others, he knew he'd found his path.

"I had been praying so much. Like, 'Give me something to work hard at, give me something to chase. Give me something to just grind my ass off every day for,'" he remembers. "When [that] happened, I was like, 'This is exactly what I've been praying for.'

"It's the craziest thing to be a part of something that just feels so natural," he continues. "I did not feel natural in my hometown. And now, I feel like I can just be me. And my music can also be that too."

"Crazy" is a word that comes up often in our conversation, as well as a short-and-sweet phrase that Zimmerman can't help saying almost daily: "Holy crap." His excitement and eagerness is tangible, accented by a genuine disbelief that this is all really happening. (Case in point: When he interviewed with Cody Alan for CMT's Hot 20 Countdown in December, his reaction mirrored what he said at the beginning of our chat: "This is gonna be on TV? Dude, what?")

When I ask about moments that have felt too surreal to be true, his name-drops are undeniably impressive: "The first time I met Morg," he says, referring to the current king of country, Morgan Wallen (his current tourmate, though, as of press time, the tour was postponed due to Wallen's vocal issues), and "I smoked a cigarette with Tommy Lee."

"You gotta be somebody doing somethin' pretty badass to talk like we did," Zimmerman says of Lee, whom he met when Motley Crüe played in Nashville last year. "That was a big 'keep working hard' moment."

Zimmerman recognizes that while the past two years have largely been "a lot of ups and ups and ups," there's also been lots of learning along the way. He knows that he's young and there's plenty of growth ahead, with or without a successful career. But for now, he's taking it all in.

"I try to take every moment of the day to appreciate what's around me — the team, the people, my fans," he says. "I try to make sure that's in the back of my head all the time: 'These people are the reason you're here. Be nice to everybody, and make sure you're a good person. And call your mom every day, dude.'"

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Post Malone holds and acoustic guitar and looks at the crown during his Super Bowl LVIII performance
Post Malone performs during Super Bowl LVIII in February 2024.

Photo: Perry Knotts/Getty Images

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Post Malone's Country Roots: 8 Key Moments In Covers and Collaborations

Ahead of Posty's upcoming performance at the Stagecoach Festival, catch up on the many ways he's been dabbling in country music since the beginning of his career.

GRAMMYs/Apr 24, 2024 - 07:25 pm

Since Post Malone burst onto the mainstream nearly a decade ago, he has continued to flaunt his genre-defying brand of musical brilliance. For his latest venture, it’s time for gold grills and cowboy hats: Posty’s going country.

Though his musical origins are in rap, Malone has seamlessly traversed pop, R&B, and blues, always hinting at his deep-seated country roots along the way. In the last year, his long-standing affinity for country music has moved to the forefront, with appearances at the CMA Awards, a country-tinged Super Bowl LVIII performance, and a feature on Beyoncé’s COWBOY CARTER. Next up, he’ll make his debut at California's Stagecoach Festival alongside some of country music’s biggest names — and pay tribute to some of the genre greats.

While it’s unclear exactly what the Texas-raised hitmaker will be singing, his 45-minute set on Saturday, April 27 is labeled “Post Malone: Performs a special set of country covers.” After years of performing covers for and alongside country stars, the performance is arguably one of the most full-circle moments of his career thus far.

Ahead of his Stagecoach premiere, read on for some of Posty's biggest nods and contributions to the country music scene over the years — that could culminate in his own country album soon enough. 

A Slew Of Classic Country Music Covers

Malone has a history of channeling his musical heroes, often pulling on his boots to deliver heartfelt covers. He's paid tribute to country icons many times, including covers of Hank Williams Jr.'s classic, "There's A Tear In My Beer” in a 2018 fan-favorite video

During a 2022 Billy Strings tour stop at The Observatory in Los Angeles, Malone made a surprise appearance and used the moment to honor Johnny Cash alongside Strings. The pair delivered an acoustic duet of Cash's infamous murder ballad, "Cocaine Blues."

And just this year, Malone covered Hank Williams Sr. during a surprise performance at Nashville's Ryman Auditorium. On April 3, he closed out the annual Bobby Bones' Million Dollar Show with a rendition of Williams' "Honky Tonk Blues." 

A Longtime Kinship With Dwight Yoakam

Malone has long collaborated with Dwight Yoakam, marking a friendship and professional partnership that spans his career. Yoakam is a GRAMMY-winning trailblazer known for his pioneering blend of honky tonk, rock and punk that shook up the country scene in the 80's with his blend of "cowpunk." 

The pair frequently joined forces on Yoakam's SiriusXM Radio spot "Greater Bakersfield," where one standout 2018 appearance features Malone covering Yoakam's own “Thousand Miles From Nowhere” as the two laugh, strum and belt out the lyrics together in perfect harmony. 

On April Fool's Day in 2021, they playfully teased fans with the prospect of a double country album release — which may not seem so far-fetched three years later.

It's fitting that Malone would find such deep inspiration in folks like Yoakam, a man who first rode onto the country scene with a new take on a traditional sound. Much like Yoakam bridged generations with his music, Malone brings a new yet familiar energy to the country scene, embodying the spirit of a modern cowboy in both style and sound.

A Country Tribute To Elvis

Malone teamed up with Keith Urban for a duet rendition of "Baby, What You Want Me to Do" during the "Elvis All-Star Tribute Special," which aired on NBC in 2019. Originally written and performed by blues musician and songwriter Jimmy Reed, "Baby, What You Want Me to Do" was famously covered by Presley and commemorated through Urban and Malone's unique blend of modern guitar-slapping country-rock charisma. 

That wasn't Malone's only country collab that night, either. He also covered Presley's "Blue Suede Shoes" alongside Blake Shelton, Little Big Town and Mac Davis.

A Celebration Of Texas With Country Legends

In March 2021, Matthew McConaughey and his wife, Camila, hosted the "We’re Texas" virtual benefit concert, to help Texans coping with that year's disastrous winter storms during the Covid-19 pandemic. 

Following performances by George Strait, Kacey Musgraves, Willie Nelson, and Miranda Lambert, Malone — who moved to Dallas when he was 10 — served as the night's final entertainer. He performed Brad Paisley's "I'm Gonna Miss Her" followed by Sturgill Simpson's "You Can Have The Crown" backed by Dwight Yoakam.

A Rousing Tribute At The 2023 CMA Awards

At the 2023 CMA Awards, Malone joined country stars Morgan Wallen and HARDY on stage to cover late icon Joe Diffie‘s “Pickup Man” and "John Deere Green." Malone's first-ever performance at the CMAs felt more like a reunion than a debut, with Malone right at home among his collaborators.

“I’ve manifested this for years," HARDY told Audacy's Katie Neal. "Slight flex here, but I started following [Post Malone] when he had like, 300k Instagram followers. I was on the 'White Iverson' terrain, like the first thing that he ever put out and I was like, ‘this is dope,’ and I've been with him ever since.” 

After the performance, Malone hinted to Access Hollywood that it might be the start of a new chapter. When asked if a forthcoming country album would be in the works, he answered, “I think so. Yes, ma'am.” (More on that later.)

A Countrified Appearance At Super Bowl LVIII

Before Beyoncé announced COWBOY CARTER in a Verizon Super Bowl ad, Malone offered Super Bowl Sunday's first country-themed clue at the top of the night with his tender rendition of "America The Beautiful." Sporting a bolo tie and brown suede, Malone delivered his patriotic performance with a characteristically country drawl while strumming along on acoustic guitar before Reba McIntire's star-spangled rendition of the national anthem. 

Malone's performance followed in the footsteps of a long line of country artists who have kicked off the national sporting event, which started with Charley Pride in 1974 and has included Shania Twain, Faith Hill and Garth Brooks

A Tip Of The Hat To Toby Keith

During a performance at the American Rodeo in Arlington, Texas, on March 9, Malone paid tribute to the late Toby Keith, who passed away in February. After pouring one out and taking a sip from a red solo cup (an homage to Keith's playful hit of the same name), Malone performed a cover of "As Good As I Once Was" for the Texas rodeo crowd.

His TikTok video of the performance quickly garnered over 4 million views, sparking enthusiasm among fans for more country music from him. "Sir. I'm now begging for a country album," wrote one user in a comment that has received over 11,000 hearts.

A (Potential) Full-On Country Album

His much-teased country album may not be too yonder. After confirming that a country album was in the works during a live Twitch stream on his channel, Malone has spent much of this year teasing forthcoming new work. There is no scheduled album release date as of press time, but Malone has shared snippets of new songs including “Missin’ You Like This” and dropped sneak peeks of collaborations with Morgan Wallen, HARDY, Ernest, and Luke Combs

In February, Malone posted a sample of a collaboration with Combs, "I Ain't Got A Guy For That," the first in a series of song snippets shared across his social channels. 

On March 20, Malone posted a reel to Instagram featuring a video of himself seated on a stool, smoking a cigarette and singing along to a track that opens with Wallen singing, “It takes two to break a heart in two,” as Malone comes in to deliver a blow with the line, “Baby you blame me, and baby I’ll blame you." The track, shared with the caption (and supposed song title) "I had some help," was first announced in a now-deleted social media post by Wallen at the end of 2023. 

No matter when the album may come, Post Malone’s Stagecoach set will only up the anticipation for some original country music from the star — and from the looks of it, fans and genre stars alike are more than ready for it.

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Country Music Trends 2023 Hero
(From left) Luke Combs, Morgan Wallen, Dolly Parton, Lainey Wilson, Oliver Anthony

Photos (L-R): Jason Kempin/Getty Images, Astrida Valigorsky/WireImage, Jeffrey Vest/Icon Sportswire via Getty Images, Jason Kempin/Getty Images for BMI, Jason Kempin/Getty Images

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2023 In Review: 5 Trends That Defined Country Music

Between crossover smashes and promising new superstars, country music arguably had its biggest year in over a decade in 2023.

GRAMMYs/Dec 19, 2023 - 09:06 pm

If 2023 wasn't the biggest year ever for mainstream success in country music, it came mighty close.

Across the three major fronts in the music industry — live concerts, music streams and sales, and chart performance — country music reminded audiences why it's a vital American music form and a conversation starter in our culture.

According to Billboard, 48 years have passed since more country artists racked up more No. 1 hits on its all-genre Hot 100 chart. This year saw chart-toppers from record-breaker Morgan Wallen ("Last Night"), established hitmaker Jason Aldean ("Try That in a Small Town"), viral newcomer Oliver Anthony ("Rich Men North of Richmond"), and 2022's big success story, Zach Bryan ("I Remember Everything" featuring Kacey Musgraves). Back in 1975, four country artists and five songs reached the Hot 100's summit: Glen Campbell, B.J. Thomas, Freddy Fender, and two cuts by John Denver.

Meanwhile, more than a dozen country artists landed on the Billboard Year-End Top Artists chart, with Wallen and Luke Combs landing in the top five. In addition, Apple Music named Wallen its top global music artist of 2023.

But enough prelude — let's get down to why the genre has been booming, by tracking the five biggest trends in country music in 2023.

There Was Massive Crossover

Morgan Wallen pulled country music's biggest crossover on the charts, ending the year with five of the top 50 most streamed songs of 2023 on Spotify, as well as 11 of the top 100 songs on Apple Music (all U.S. charts). He landed eight songs on the year-end Billboard Hot 100, including "Last Night," a tale of whisky-fueled love and regret driven by acoustic guitar and  clap-along percussion, which held the top spot for 16 weeks, the most for a non-collaboration song in the chart's 65-year history. It was also the most streamed song on Apple Music globally, contributing to the streaming service naming Wallen its top global music artist of 2023. 

Zach Bryan became the second artist to place at least 18 songs on the Hot 100 chart in the same week when he dropped his self-titled sophomore album in August — second only to Wallen's record of 36 songs, coinciding with the March release of his double-album One Thing at a Time. Zach Bryan is nominated for Best Country Album at the 2024 GRAMMYs, alongside Kelsea Ballerini's Rolling Up The Welcome Mat, Brothers Osborne's Brothers Osborne, Tyler Childers' Rustin' In The Rain, and Lainey Wilson's Bell Bottom Country. (More on Bryan later.)

The Hot 100 further indicated the genre's crossover success in early August, when the top three positions were occupied by country songs:  Jason Aldean's "Try That in a Small Town," Morgan Wallen's "Last Night," and Luke Combs' cover of Tracy Chapman's 1988 classic. Not only was it the first time in history that country songs dominated the first three spots on the all-genre chart, but it also happened two more times on Aug. 26 and Sept. 2. "Last Night" and "Fast Car" also received nominations for the 2024 GRAMMYs; "Last Night" is nominated for Best Country Song at the 2024 GRAMMYs alongside with Brandy Clark's "Buried," Zach Bryan and Kacey Musgraves' "I Remember Everything," Tyler Childers' "In Your Love," and Chris Stapleton's "White Horse," while "Fast Car" is Best Country Solo Performance alongside "White Horse," "Buried," "In Your Love." and Dolly Parton's "The Last Thing on My Mind." 

What's more, two of the eight Best New Artist nominees at the 2024 GRAMMYs are country acts, "Son of a Sinner" star Jelly Roll and soulful husband-and-wife duo The War and Treaty. They're nominated alongside Gracie Abrams, Fred again.., Ice Spice, Coco Jones, Noah Kahan and Victoria Monét.

Lainey Wilson celebrated a banner crossover year both in music and television. Along with parlaying the hit Paramount series "Yellowstone" into more exposure for her music, she became the first female artist in history to have four No. 1 hits on country radio in a calendar year thanks to "Heart Like A Truck," "Wait in the Truck" with HARDY, "Watermelon Moonshine" and "Save Me" with Jelly Roll — all of which cracked the top 30 of the all-genre Hot 100.

Several Musicians Court Controversy

Historically, popular country music tends to revolve around themes often imbued with imagery and anecdotes from small-town American life, from love won and lost to simply having a good time. But in 2023, politics infiltrated country music in a more mainstream way than perhaps ever before — even prompting Maren Morris to declare she was leaving country music. "I thought I'd like to burn it to the ground and start over," Morris told the Los Angeles Times in September. "But it's burning itself down without my help."

Jason Aldean's single "Try That in a Small Town" didn't cause much of a ruckus when it dropped in May, but the promotional video for the song, released in July, certainly kicked a hornet's nest of dissatisfaction. The lyrics begin with a carjacking and a robbery, then confront advocates of gun control and flex how "good ol' boys, raised up right" will step up to defend their own. The song "refers to the feeling of a community that I had growing up," Aldean wrote on Twitter, "where we took care of our neighbors, regardless of differences of background or belief."

But if he was only looking to reboot the s—-kickin' country-boy theme of Hank Williams Jr's 1981 song "A Country Boy Can Survive," he lost the plot with the video. The clip intersperses shots of Aldean and his band performing with footage of riots and destruction reminiscent of the 2020 racial protests sparked by the deaths of Elijah McClain, Breona Taylor, George Floyd and others by police force. And the filming location, the Maury County Courthouse in Columbia, Tennessee — site of the 1927 lynching of an 18-year-old Black man by a white mob — only stoked tensions. The controversy eventually dimmed, but not before the song hit No. 1 on the Hot 100.

Just three days after Aldean's song reached the top, a folk song by an unknown artist with no previous history in the music business hit YouTube and spread like wildfire. "Rich Men North of Richmond," written and performed by Oliver Anthony, sparked a controversy of its own for a handful of lyrics shaming "obese welfare" recipients amid righteous blue-collar anger directed at politicians who are out of touch with the working class. 

Conservative audiences latched onto the song, and it even made an appearance at the Republican presidential debate on August 23, three days before it claimed the No. 1 spot on the Hot 100 that Aldean held just a few weeks earlier. In response, Anthony chastised the right-wingers who thought he was one of them, as well as critics on the left whom he felt mischaracterized his words. "That song is written about the people on that stage — and a lot more, too," he said in a 10-minute video posted to YouTube.

Country Icons Were Saluted

Country music has seen its share of memorable covers in more recent years, from Johnny Cash's iconic version of Nine Inch Nails' "Hurt" to Sturgill Simpson's take on the Nirvana classic "In Bloom." But the practice reached a new peak in 2023 thanks to performances and recordings from present-day and legacy stars alike.

Nashville hitmaker Luke Combs channeled his love for Tracy Chapman's 1988 hit "Fast Car" into a faithful cover on his 2023 album Gettin' Old. Combs's version reached No. 2 on the Billboard Hot 100 (Chapman's original peaked at No. 6) and has been certified double Platinum by the RIAA, in addition to winning both Single of the Year and Song of the Year at the Country Music Association awards—making Chapman the first Black woman to ever win a CMA trophy.

After Dolly Parton was inducted into the Rock & Roll Hall of Fame in 2022, she took her honor quite literally. Parton collaborated with artists ranging from Judas Priest shrieker Rob Halford to Pink and Elton John on 30 recordings, including massive hits like "(I Can't Get No) Satisfaction" and "Don't Let the Sun Go Down On Me." The album's first single, the original composition "World On Fire," reached No. 1 on Billboard's Rock Digital Song Sales chart.

Parton also turned up on A Tribute to The Judds, another star-studded covers album, performing "Mama He's Crazy" with Lainey Wilson. Spearheaded by Wynonna Judd in tribute to her mother Naomi, her partner in the duo from 1983 until her death in April 2022, the album brings together some of country music's biggest names on 14 classics from the legendary group. Evergreen it-couple Gwen Stefani and Blake Shelton take on "Love Is Alive," while Jelly Roll, K. Michelle and the Fisk Jubilee Singers perform "Love Can Build a Bridge." The album also features Reba McEntire, Carly Pearce, Jennifer Nettles and Gabby Barrett on a rendition of "Girls Night Out."

Even the Rolling Stones dabbled in the country world this year — well, sort of. The 14-song tribute album Stoned Cold Country features Eric Church on a properly sixties-sounding "Gimme Shelter," Elle King on a faithful version of "Tumbling Dice" embellished with pedal steel guitar flourishes, and guitar hero Marcus King performing the Sticky Fingers deep cut "Can't You Hear Me Knocking." Elsewhere, Brothers Osborne join The War and Treaty on a particularly soulful recording of "It's Only Rock 'n Roll (But I Like It)," and artists like Ashley McBryde, Brooks & Dunn and Maren Morris put their spin on their favorite Stones tunes.

Alt-Country Blew Up

Call it Americana, alt-country, singer/songwriter country — but the subgenre rooted in artists like Gram Parsons, John Prine and Lucinda Williams has evolved from its days as an influential side attraction to a force impacting charts, sales and box office receipts. In 2023, artists from what was once the fringes of mainstream country music showed how much they're really part of the fabric of the genre.

No artist exemplifies this surge more than Zach Bryan, who parlayed his successes in 2022 into an even bigger 2023, topping the Hot 100 and Billboard 200 albums chart for the first time, and headlining a sold-out arena tour. Folk-pop singer/songwriter Noah Kahan, who joined Bryan for the song "Sarah's Place" on Bryan's Boys of Faith EP, also found major success with songs originally performed for his 2022 album Stick Season, including a duet with Kacey Musgraves on "She Calls Me Back," released in October. 

The War and Treaty fuse gospel and soul influences with alt-country on "Blank Page" from the 2023 album Lover's Game, which picked up a nomination for the Best American Roots Song GRAMMY (competing against "California Sober" by Billy Strings Featuring Willie Nelson, "Cast Iron Skillet" by Jason Isbell And The 400 Unit, "Dear Insecurity" by Brandy Clark Featuring Brandi Carlile, and "The Returner" by Allison Russell). The husband-and-wife duo Michael Trotter Jr. and Tanya Trotter scored soulful hits with "That's How Love Is Made," as well as their own team-up with Zach Bryan on "Hey Driver," which peaked at No. 14 on the Hot 100 and No. 5 on the Hot Country Songs chart.

The return of Oklahoma sextet Turnpike Troubadours generated excitement from Texas to Tennessee and beyond, as the band headlined arenas and amphitheaters like Red Rocks in Colorado and L.A.'s Greek Theatre, plus a three-night stand in Boston. Frontman Evan Felker split the fold in 2019 but returned two years later, culminating in the release of A Cat in the Rain, their sixth album for their independent imprint Bossier City Records, in August 2023.

Collaborations Were Abundant

Covers weren't the only way that collaborations flourished in country music this year. In fact, only one nominee in the Best Country Duo/Group Performance category at the 66th GRAMMY Awards is an actual full-time group — that's Brothers Osborne, who is nominated alongside pairings of Dierks Bentley and Billy Strings ("High Note"), Zach Bryan and Kacey Musgraves ("I Remember Everything"), Vince Gill and Paul Franklin ("Kissing Your Picture (Is So Cold)"), Jelly Roll and Lainey Wilson ("Save Me"), and Carly Pearce and Chris Stapleton ("We Don't Fight Anymore"). That's just how popular artist features have become in country music.

But those are far from the only artist collaborations that made an impression. Jelly Roll also joined Dustin Lynch on "Chevrolet," while Miranda Lambert and Leon Bridges sang "If You Were Mine," a slow-rolling soul-country single. "Thank God," a duet recorded by Kane Brown and his wife, Katelyn, reached No. 13 on the Hot 100 and No. 1 on Country Airplay, only the second time a duet by a married couple reached the top (after Tim McGraw and Faith Hill's "It's Your Love" in 1997). 

Super-producer Diplo leaned into his Mississippi and Florida roots on Diplo Presents Thomas Wesley, Chapter 2 — Swamp Savant, his second collaborations album with country and hip-hop artists; "Heartbroken," an acoustic guitar-driven country-pop song featuring Jessie Murph and Polo G, reached the top 20 on Billboard's Hot Country Songs chart. Murph's own duet with Jelly Roll, "Wild Ones," made its mark on the same chart while notching No. 1 on the iTunes Top 200 Songs chart." 

Country music awards shows celebrated the art of the collaboration with viral crossover moments this year as well. Buzzing female country stars Ingrid Andress, Morgan Wade, Lainey Wilson and Madeline Edwards joined Alanis Morissette to perform her '90s alt-rock hit "You Oughta Know" at the CMT Awards; Ed Sheeran and Luke Combs dueted on "Life Goes On" at the ACMs; and Morgan Wallen, HARDY and Post Malone paid tribute to Joe Diffie at the CMAs by taking on his 1993 hit "John Deere Green."

Will country music continue to surge in 2024? If the chart stats, stadium tours and star-studded collaborations are any indication, it's certainly not slowing down.

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Country trends 2022 graphic
(L-R): Zach Bryan, Shania Twain, Brandi Carlile, Billy Strings, Orville Peck

Photo: (L-R) Mickey Bernal/Getty Images, Neil Lupin/Redferns, Kevin Mazur/Getty Images for The Recording Academy, Scott Kowalchyk/CBS via Getty Images, Jason Kempin/Getty Images

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2022 In Review: 6 Trends That Defined Country Music

From Dolly Parton to Zach Bryan, country music's veterans and new generation found room to grow within the genre in 2022.

GRAMMYs/Dec 22, 2022 - 06:49 pm

Country music isn't always heralded as a haven for artists who fall outside the genre's accepted mainstream. But 2022 saw country music claim a bigger piece of the cultural pie than it has in recent years.

Artists are discovering new paths to success, driven by the meme-ification of culture and music and templated by stars like Walker Hayes, whose GRAMMY-nominated song "Fancy Like" broke through in mid-2021 thanks to TikTok and ended 2022 among the top five of Billboard's Hot Country Songs. Breakout stars Zach Bryan and Bailey Zimmerman also rode online acceptance to mainstream success — the former built a career on his YouTube buzz, while the latter turned his TikTok virality into Platinum sales. 

The genre expanded in other non-traditional ways in 2022 as well. In particular, indie-rock and LGBTQIA+ artists are no longer hovering in the periphery, but making real impacts on country music listenership, thanks to worthy efforts by Waxahatchee and Adeem the Artist, among others.

As country music continues to expand its horizons into 2023, here are six trends that defined country music in 2022.

New Artists Dominated

If the emergence of new talent is a barometer of a genre's health, country music has nothing to worry about. Not since 2015 has a country artist landed on Billboard's top five Best New Artists, when Sam Hunt broke through big. But this year, country music landed two of the five spots on the year-end chart, thanks to newcomers Zach Bryan and Bailey Zimmerman.

Bryan emerged with an audacious statement, claiming country's biggest first-week sales with his major-label debut, the triple-album American Heartbreak. The album landed at No. 5 on the Billboard Top 200 and topped country streaming tallies on both Spotify and Apple Music. 

Like Bryan, who first found success when his music went viral on social media, Bailey Zimmerman parlayed his online following into an impressive run with Platinum singles "Fall in Love" and "Rock and a Hard Place." Both are off of his first EP on Warner Music Nashville, Leave the Light On, which became the most-streamed all-genre debut of the year and the biggest streaming country debut of all time.

Lainey Wilson also had a banner year, proving that her No. 1 hit on country radio with "Things A Man Oughta Know" in 2021 was no fluke. In between winning new artist honors from both the Academy of Country Music and the Country Music Association this year, she landed her second No. 1 on country radio with the Cole Swindell collab "Never Say Never" in April. Most recently, Wilson became the latest country star to appear on the hit Paramount TV drama "Yellowstone"; she debuted on season five as the character Abby, performing her original songs "Smell Like Smoke" and "Watermelon Moonshine," and has become a recurring character.

After Jelly Roll made waves with his 2021 single "Dead Man Walking" and the 2022 Brantley Gilbert collaboration "Son of the Dirty South," the Nashville country rapper solidified himself as a newcomer to watch with "Son of a Sinner." The slow-burning single scored Jelly Roll his first top 10 hit on Billboard's Hot Country Songs and Country Airplay charts, and it broke the Top 40 of the Billboard Hot 100. He also proved his hometown pride is strong: On. Dec 9, he headlined a sold-out show at Nashville's 20,000-cap Bridgestone Arena.

Bluegrass Saw A Resurgence

You'd be hard-pressed to find another artist who has broadened the bluegrass horizon in recent years more than Billy Strings; his progressive approach to the foundational country genre pulls in elements of rock and psychedelia. While he titled his 2019 Grammy-winning album Home, on his 2022 set Me/And/Dad, Strings came full-circle to play traditional bluegrass standards with his father, Terry, like they did when he was a kid. Strings (whose birth name is William Lee Apostol) even located the Martin acoustic guitar Terry played in those early days but pawned to support the family, fulfilling Billy's bucket-list bluegrass album in more ways than one.

Representing the more traditional approach to the genre, bluegrass icon Del McCoury issued his 17th album, Almost Proud, in February. A peer and collaborator of the genre's Mt. Rushmore (Ralph Stanley, Bill Monroe, Lester Flatt and Earl Scruggs), McCoury is keeping the flame lit in his ninth decade — and he hasn't lost a lick of his abilities. McCoury and his sons Ronnie and Robbie pick, roll and harmonize like it's a Saturday night at the Grand Ole Opry. 

Up in the Smoky Mountains of Tennessee, the Po' Ramblin' Boys have tapped into a similar authenticity by playing bluegrass standards like their forebears. Although they formed around a regular gig at a moonshine distillery, their 2022 album God's Love Is So Divine walks the straight and narrow on 13 gospel bluegrass tunes. 

Old Crow Medicine Show have come a long way since O.G. bluegrass musician Doc Watson discovered them busking on the streets of Boone, North Carolina in 2000. While that growth is evident throughout 2022's Paint This Town, they incorporate bluegrass on tracks like "Painkiller," "DeFord Rides Again" and "Hillbilly Boy." The group also invited Americana mainstay Jim Lauderdale to co-write a couple of tunes, and Mississippi fife master Sharde Thomas to guest on "New Mississippi Flag."

Punk Went Country (And Country Went Punk)

Genre-bending is nothing new in Nashville, and even punk rockers have been acknowledging the raw power of country music since the early '80s — when bands like X, Social Distortion and The Gun Club began incorporating elements into their music, and even covering classics like Johnny Cash's "Ring of Fire." Fast forward to 2022, and the trend has kicked into high gear.

Woody Guthrie, the iconic folk hero of dust-bowl-era America, left behind a large body of unrecorded songs — evidenced by the three volumes of lyrics that have been set to music and recorded as Mermaid Avenue by Billy Bragg and Wilco. Boston pub punks Dropkick Murphys plucked 10 more uncut Guthrie gems for their 2022 set This Machine Still Kills Fascists, a play on the line Guthrie famously scrawled onto the body of his guitar. For their first country album, Dropkick Murphys recruited two of the genre's brightest lights: Nikki Lane, who guests on "Never Git Drunk No More," and Evan Felker of Turnpike Troubadours, who shares the mic on "The Last One."

Foo Fighter Chris Shiflett — who previously played with speedy punks No Use For A Name — got into the act, too. When he isn't cranking guitars alongside Dave Grohl and Pat Smear, he plays his own Bakersfield-inspired country rock, as heard on 2017's West Coast Town and 2019's Hard Lessons. This year, he issued the singles "Born & Raised" and "Long, Long Year," a pair of breezy, pedal steel-assisted cuts that find him leaning more than ever into his sunny SoCal disposition.

Shiflett previously shredded the guitar solo on "Goin' Nowhere," a collaboration with country hitmaker HARDY on his Hixtape Vol. 2, released in the last weeks of 2021. Now, HARDY's back and flipping the script with his own rock record, the mockingbird & THE CROW, set for release in January. Early singles "JACK," "TRUCK BED" and the title track, all released in 2022, show the influence of Nirvana and post-grunge songcraft alongside his distinctive, rhythmic lyrical delivery.

Legends Got Their Due

In 2022, country music proved that age is irrelevant when the music is this good. Newcomers Chapel Hart captured the national spotlight — and a rare Golden Buzzer — on "America's Got Talent" in July with a nod to icon Dolly Parton. The trio's electrifying performance of their original song "You Can Have Him Jolene," an answer to Parton's 1974 smash "Jolene," elevated them to star status, and they spent the latter half of 2022 playing to sold-out audiences across America. Darius Rucker even recruited them to back him on his song "Ol' Church Hymn."

Parton had her own high point this year, earning her first No. 1 on Billboard's Bluegrass Albums chart with her 48th studio album, Run, Rose, Run. She also released a new compilation album, Diamonds & Rhinestones: The Greatest Hits Collection, in November. 

After Shania Twain spent the last couple of years featuring on other artist's songs, the best-selling female country artist of all time returned to her throne in 2022. She announced her sixth studio album, Queen of Me (due Feb. 3, 2023), helmed by the dance-floor bop "Waking Up Dreaming." The announcement followed the Netflix documentary Not Just A Girl (and the companion album that featured more than a dozen unreleased songs) and preceded another huge announcement: a 76-date U.S. tour for 2023.

Twain's fellow genre-bending '90s icon, Sheryl Crow, also issued a documentary in 2022. The Showtime special, "Sheryl," was accompanied by a double-album compilation of the same name, which featured two discs of hits plus collaborations with Chris Stapleton, Stevie Nicks, Jason Isbell and more. Crow also featured on 2022 releases from TobyMac and Lucius. The latter track also featured Brandi Carlile, who has played a big role in Tanya Tucker's recent comeback story — as shown in yet another 2022 doc, "The Return of Tanya Tucker," which featured their song "Ready As I'll Never Be."

The CMA Awards paid tribute to icons Jerry Lee Lewis, who passed away in October, and Alan Jackson, who is in the midst of a farewell tour dubbed Last Call: One More For the Road. Firebrand singer Elle King channeled The Killer's wild moves as she performed his signature hit, "Great Balls of Fire," backed by The Black Keys. Meanwhile, Carrie Underwood led a star-studded Jackson tribute featuring Dierks Bentley, Jon Pardi and Lainey Wilson, who performed a melody of his hits including "Chattahoochee" and "Don't Rock the Jukebox."

The legacies continued both on stage and in studio. Brooks & Dunn's Ronnie Dunn, Reba McEntire and Bonnie Raitt all returned with new albums in 2022; meanwhile, Shenandoah, Billy Dean and Wade Hayes appeared on the Country Comeback Tour, and Wynonna led The Judds: The Final Tour in tribute to her mother, Naomi Judd, who passed away in April.

Indie Rockers Infiltrated Country Music

As '90s-style indie rock has a moment thanks to artists like Big Thief, Momma and Alvvays, Katie Crutchfield is leaning deeper into laid-back country vibes. The leader of Waxahatchee, whose blissful 2020 set Saint Cloud landed her on scores of year-end lists, doubled down in 2022.

Waxahatchee collaborated with Wynonna on the single "Other Side," recorded on the Judds singer's farm in Tennessee — an experience both artists ranked among their favorite recording sessions. Crutchfield also collaborated with Jess Williamson on a new project dubbed Plains, releasing the album I Walked With You A Ways in 2022 to critical acclaim. The 10 songs on Plains' debut rival the artists' soothing solo work and combine their strengths with Fleetwood Mac harmonies.

Madison Cunningham, who is best known for weaving mind-bending melodies and harmonies between her voice and guitar, guested on the second edition of Watkins Family Hour — which pairs siblings Sara and Sean Watkins of Nickel Creek with a series of notable collaborators like Fiona Apple and Jackson Browne — contributing her signature spidery guitar playing to "Pitseleh."

Other notables on the indie side of country include Swedish folk duo First Aid Kit, who returned with Palomino, a strummy set of acoustic guitar-driven country pop and their first album in four years. Michaela Anne's gentle LP Oh To Be That Free chronicled a period of personal troubles with compassion, while Sierra Ferrell released the sparse, playful single "Hey Me, Hey Mama" and collaborated with Shakey Graves on "Ready Or Not." 

LGBTQIA+ Country Artists Were Celebrated

Acceptance for LGBTQIA+ artists in country music has grown steadily in recent years, thanks to efforts by allies like Kacey Musgraves and Dolly Parton, as well as artists who have publicly discussed their sexuality, including T.J. Osborne, Lil Nas X, Chely Wright, Amythyst Kiah and Shane McAnally. With such star power in their corner, gay and non-binary country artists are now getting a fairer shake.

Non-binary singer-songwriter Adeem the Artist released the acclaimed album White Trash Revelry. Over 11 songs, Adeem chronicles their experiences growing up different in small towns surrounded by smaller minds — from the stomp-along "Going to Hell" to the Heartland rocker "Heritage of Arrogance" and fingerpicked album closer "My America." 

Elsewhere, Orville Peck, the masked singer who performs a fever dream of '70s-inspired country music with a deep-throated croon, returned with his second album, Bronco. Peck traded the spare songscapes of his 2019 debut, Pony, for Bronco's more fully realized, cinematic arrangements, broadening his sound and the scope of his persona.

Brandi Carlile, whose pro-LGBTQIA+ activism is tied directly to her music — she founded the Looking Out Foundation early in her music career, and donates a portion of touring proceeds to groups like The Trevor Project — has seen her reputation grow steadily over nearly two decades of releasing music to ever-growing audiences. In 2022, she added to an already storied career by  performing with her personal hero, Joni Mitchell, at Newport Folk Festival. Carlile also headlined Tennessee's Pilgrimage Music & Cultural Festival, marking the first time a woman has headlined the fest. 

However country music continues to expand and impact culture as a result, 2022's trends certainly set up a promising future for the genre.

Hear All Of The Best Country Solo Performance Nominees For The 2023 GRAMMY Awards

Kacey Musgraves Performing in 2021
Kacey Musgraves performs at the 2021 VMAs.

Photo: John Shearer/MTV VMAs 2021/Getty Images for MTV/ViacomCBS

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2021 In Review: 8 Trends That Defined Country Music

Powerful narratives fueled country music in 2021, between vulnerable heartbreak-driven albums, Nashville veterans getting their spotlight, and Black voices finally being heard

GRAMMYs/Dec 23, 2021 - 07:10 pm

The genre known for three chords and the truth reached new heights of authenticity and storytelling in 2021. After a year of doubt, confusion and isolation in 2020, many country artists returned to the road and their careers with rejuvenated passion, releasing some of their most ambitious projects to date.

Grassroots ways of finding success emerged, with several artists — both established and up-and-coming — unlocking whole new fan bases thanks to social media. The result? Some unlikely hits made it up to the very top of the country radio charts, artists were able to release more music than ever before, and unprecedented cross-genre collaborations came out of quarantine connections.

Read on to learn more about some of the trends, both musical and cultural, that dominated country music in 2021.

Double and Triple Albums

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During their pandemic-induced time off the road, many artists found that the one thing they could still do was write songs. By 2021, the plethora of music created in those sessions was recorded and ready for release, resulting in longer track lists and beefier projects.

One such trendsetter was Eric Church, who released a massive, 24-track Heart & Soul album spread out over three discs. Morgan Wallen dropped his 30-track — or 33-track, if you're counting the Target-exclusive and bonus editions — Dangerous: The Double Album in January. The latter made history, becoming the first country album to spend its first 10 weeks at No. 1 on the all-genre Billboard 200; it also spent 43 weeks in the chart's top 10, more than any other album in 2021. (Amid the album’s success, Wallen sparked major controversy when a video surfaced of the singer using a racial slur. He issued an apology and claimed to make donations to Black-led groups, but was promptly shut out from country radio and streaming services, as well as several events and awards shows.)

Thomas Rhett and Jason Aldean also created multiple albums worth of music in 2021. Rhett released Country Again: Side A in April, announcing in November that Side B will arrive in fall 2022 following another album, titled Where We Started, which the star revealed will be out in "early 2022." Aldean had a similar release strategy, dropping Macon, the first half of his double album Macon, Georgia, in November and setting Georgia for April 22, 2022.

Success Stories Years in the Making

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Longtime B-Listers finally got their country radio propers in 2021, due to ever-increasing opportunities for artists to create grassroots hits on social media. Walker Hayes' ubiquitous "Fancy Like" went viral on TikTok (particularly thanks to a family-friendly dance craze) and became a No. 1 hit on both Billboard's Country Airplay and Hot Country Songs charts. The song gave the singer — who moved to Nashville in 2005 — his first crossover hit, getting airplay on pop radio and climbing all the way to No. 3 on the Billboard Hot 100.

Parmalee also took country radio by surprise this year. The band hadn't had a No. 1 since 2013, and their two most recent singles fizzled without ever cracking the charts. But "Just the Way," an unlikely team-up with "The Git Up" star Blanco Brown, saw them cruising back into the top spot.

One more success story came from Lainey Wilson, another Nashville veteran who got her big break with the insightful hit "Things a Man Oughta Know." The song became her first No. 1 on country radio after nearly 10 years of releasing music. Her latest single, a collaboration with resident chart-topper Cole Swindell titled "Never Say Never," is currently climbing the charts.

Classic Hits Found New Life on TikTok

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While TikTok was instrumental in creating new hits such as "Fancy Like" in 2021, it was also responsible for revitalizing a few old ones. Reba McEntire's 2001 hit, "I'm a Survivor" went viral thanks to a TikTok spoof trend, with users setting the song to video footage of themselves melodramatically doing everyday chores. McEntire herself got in on the fun, posting a clip of her attempt to feed a pair of ungrateful donkeys.

Shania Twain also reached brand-new audiences with her TikTok presence. She posts snippets of iconic selections from her discography, as well as her hilarious commentary on French fries, sneak peeks at her Las Vegas residency, and the occasional trend trade-off with Taylor Swift.

Career-Defining Divorce Albums

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Breakups aren't exactly a new topic for country, but some country artists have gone through very public heartbreaks over the past couple of years. Carly Pearce split from fellow artist Michael Ray after just eight months of marriage, and Kacey Musgraves called it quits with her husband of two years, singer/songwriter Ruston Kelly.

But rather than go through these difficult times privately, both Pearce and Musgraves spun their heartache into gold, with each singer putting out her most revealing, personal and intricately-crafted record to date. Pearce leaned heavily into her country roots to make 29: Written in Stone, while Musgraves expertly defied genre boundaries to release star-crossed, a project so vulnerable that she performed one of its songs on Saturday Night Live wearing nothing but a strategically placed acoustic guitar.

Black Country Stars Broke Through

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After the country world said goodbye to the legendary Charley Pride in December 2020, his trailblazing legacy lived on in 2021. Black country stars made waves in several ways this year, from winning awards, to launching business ventures, to making statements on stage and in song.

Hitmakers Kane Brown and Jimmie Allen — the latter of whom is the only country artist up for Best New Artist at the 2022 GRAMMYS — made history with their wins at the ACM Awards (Brown was the first Black artist to win Video of the Year; Allen was the first Black solo artist to win the New Male Artist of the Year). Both of them started their own businesses in 2021 as well: Brown started his own label, 1021 Entertainment (in partnership with his home label, Sony Music Nashville), and Allen launched both a publishing company, Bettie James Music Publishing, and a full-service management and production company, JAB Entertainment.

Mickey Guyton, who first caught attention outside of the genre for her GRAMMY-nominated single "Black Like Me" last year, continued making an impact with her powerful album, Remember Her Name. The album features several vignettes of her experience as a Black woman, including a bouncy anthem "Different" and a poignant ballad "Love My Hair." She delivered a moving performance of the latter track at the 2021 CMA Awards alongside rising stars Brittney Spencer and Madeline Edwards, two of the many promising Black voices in the genre, which also includes Yola, Breland, Willie Jones, and Shy Carter, among others.

Artists Lived Their Truth

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Amid the challenges country music faced this year, there were also moments of personal authenticity and joy. Brothers Osborne's TJ Osborne came out as gay in a Time feature, and the sibling duo subsequently released "Younger Me," a compassionate, timely ode to the obstacles they overcame to become who they are today.

Osborne was one of two country acts signed to a major label to come out as gay: The other was Brooke Eden, who came out in January, and later in the year got engaged to her partner Hilary Hoover. She put out the first new songs she’d released in years, and in a Grand Ole Opry performance, she and Trisha Yearwood duetted on Yearwood's classic "She's in Love With the Boy," changing the lyrics to "She’s in love with the girl."

Eden and Osborne are two of a very small — but growing — list of publicly gay country music major players, also including hit songwriter Shane McAnally and Americana star Brandi Carlile.

Dolly Parton Retained Her Reign as Country Queen

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Dolly Parton was a major bright spot in the dark year that was 2020. Not only did she lift spirits by releasing her third Christmas album, A Holly Dolly Christmas, but she also made a $1 million donation to fund the Moderna COVID-19 vaccine.

It’s hard to top that, but this year, Parton continued to trend for her uplifting acts of kindness and legendary musical feats. She sent social media into a frenzy when she celebrated "hot girl summer" — and the birthday of her husband of 57 years, Carl Dean — by recreating the iconic outfit she wore for her Playboy cover shoot back in 1978. She also duetted with Reba McEntire for the first time, landed on the list of Forbes' richest self-made women, and capped off 2021 by setting two brand-new Guinness World Records (and breaking a third record that she already held) for her long-standing chart accomplishments.

Full-Length Collaborations Albums

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What’s better than one duet? An album full of them, apparently. Collaborations were hot in country music in 2021, but lots of artists took that one step further, putting out full-length projects featuring a cast of duet partners.

The Hardy-curated Hixtape Vol. 2 dug deep into country lifestyle and party songs, courtesy of some of the biggest names from every corner of the genre. Brantley Gilbert, Brothers Osborne, Jon Pardi, Dierks Bentley and Jake Owen are just a few of the acts who lent their voices to the track list, which features a total of 33 guest artists across 14 songs.

While the Hixtape went ultra-country, other duets albums were genre-spanning. Rapper Nelly put out his Heartland project, featuring Darius Rucker, Breland and Florida Georgia Line. Jimmie Allen went even broader for his Bettie James Gold Edition, which featured everyone from rapper Pitbull to R&B/soul singer Monica and pop star Noah Cyrus.

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