Photo: Frederick M. Brown/Getty Images
10 Reasons Why Outkast's 'Speakerboxxx/The Love Below' Is One Of Rap's Most Influential Double Albums
As Outkast's seminal album, 'Speakerboxxx/The Love Below' turns 20, take a deep dive into how the duo's musical odyssey took the double album concept to new creative heights.
Essentially two solo albums for the price of one, Speakerboxxx/The Love Below saw Atlanta's premier hip-hop duo take the creative reins for one disc each, resulting in a whopping 135 minutes and 40 tracks of genre-hopping genius.
Favorably compared with classic double albums such as Prince's Sign O' The Times, Pink Floyd's The Wall and the Beatles' The White Album, the follow-up to 2000's Stankonia enjoyed similarly super-sized success, too. It topped the Billboard 200 for seven weeks on its way to worldwide sales of 11.4 million, spawned two No. 1 hits and picked up six nominations at the 2004 GRAMMY Awards — which resulted in three wins, including the coveted Album Of The Year.
And a full 20 years on from its Sept. 23, 2003 release, Outkast's fifth studio effort still stands up as a fearless, funkadelic and forward-thinking body of work. Below, take a look at 10 reasons why Speakerboxxx/The Love Below still has the power to get us all shaking it like a Polaroid picture.
It Helped Outkast Join An Exclusive Chart Club
Only 14 acts in the history of the Billboard Hot 100 have knocked themselves off the top spot. And Outkast joined that illustrious group — which also now includes the likes of Drake and Taylor Swift — in 2004 thanks to two of the era's most addictive hits.
The Little Richard-goes-power pop of "Hey Ya!" was the first to reach the summit, spending nine weeks there between December 2003 and the following February. And then it was finally dislodged by the brassy Southern hip-hop of Sleepy Brown collaboration "The Way You Move," which enjoyed just seven days in pole position before Twista's "Slow Jamz" put an end to the Outkast stranglehold.
It Doubled Outkast's GRAMMY Count
By 2004, Outkast were no stranger to the GRAMMY Awards. They'd picked up Best Rap Performance by a Duo or Group for "Ms. Jackson" and Best Rap Album for Stankonia in 2002, and then emerged victorious in the former category again a year later for "The Whole World." But it was the 2004 ceremony where they truly reigned supreme.
The duo stole the show with two memorable performances. First, Big Boi performed "The Way You Move" in a star-studded Funk Music Tribute, which also included legends George Clinton, Earth Wind and Fire and Robert Randolph. Later, André 3000 closed out the show with a celebratory rendition of Best Urban/Alternative Performance winner "Hey Ya!"
The "Hey Ya!" performance was a fitting end to the night indeed, as the pair took home the final — and most prestigious — award: Speakerboxxx/The Love Below was crowned Album of the Year. (It also won Best Rap Album earlier that evening.)
It Spawned Several Classic Videos
Outkast had always been a visual hip-hop outfit, but their videography undeniably peaked with the Speakerboxxx/The Love Below campaign. "Hey Ya!" deservedly picked up four MTV Video Music Awards thanks to its inspired tribute to the Beatles' debut on "The Ed Sullivan Show" — and André 3000's portrayal of all eight of the fabulously named musicians in the video, including guitarist Johnny Vulture and drummer Dookie Blossom Gain III.
Also directed by Bryan Barber, the "The Way You Move" video saw Big Boi showcase his lyrical flow in everything from a rim shop and old-school music hall to dojo and safari retreat. "Roses," meanwhile, finally allowed both members to share the screen as warring members of rival high school crews in a tongue-in-cheek homage to West Side Story.
It Boasts An Impressively Diverse Guest List
Big Boi roped in several usual suspects on Speakerboxxx, including Big Gipp on "Tomb of the Boom," Killer Mike on "Bust" and Cee-Lo Green on "Reset," while also securing the talents of heavy hitters like Jay-Z, Ludacris and Lil Jon and the East Side Boyz. While an undeniably impressive guest list, André 3000's choice of collaborators was even more intriguing.
Shortly before teaming up with the rapper on her own track "Millionaire," Kelis lent her signature husky tones to the appropriately creepy funk of "Dracula's Wedding." Hot on the heels of Come Away with Me, Norah Jones provided the necessary sultriness on the acoustic "Take Off Your Cool." And perhaps most unexpected of all, Hollywood actress Rosario Dawson proved her diva credentials on the metallic funk of "She Lives In My Lap." The Love Below's roll call was yet another sign that Outkast weren't interested in playing by hip-hop's rules.
It Samples Wisely
Considering Speakerboxxx/The Love Below consists of 40 different tracks and clocks in at nearly 135 minutes, it's surprising that Big Boi and André 3000 only relied on a handful of samples. And like their choice of collaborators, they're far from obvious, either.
Who knew that The Sound of Music showtune "My Favorite Things" would work as a drum and bass instrumental? Or that Timmy Thomas' one-hit wonder "Why Can't We Live Together" and the sensual New Jack Swing of Aaliyah's "Age Ain't Nothing But a Number" would fit perfectly as on "Pink and Blue"?
Elsewhere, the propulsive electronic hip-hop of opener "Ghetto Musick" borrows from Patti LaBelle's '80s soul jam "Love, Need and Want You," while "She Lives in My Lap" lifts from both Geto Boys' "Mind Playing Tricks on Me" and Volume 10's "Pistolgrip-Pump."
It Paved The Way For Genre-Hopping
While genre boundaries have been well and truly broken down in today's streaming era, back in 2003, most major artists stayed in their lane — but not Outkast.
The Love Below certainly has little regard for pigeonholing, veering from big band crooning ("Love Hater") to celestial neo soul ("Prototype") to twitchy electro ("Vibrate") with both confidence and panache. The more-focused Speakerboxxx also keeps listeners on their toes, whether it's with the squelchy P-funk of "Last Call," punchy rap-rock of "Bust" or the mariachi-tinged hip-hop of "The Rooster."
Despite its mammoth running time, the album impressively never repeats itself, providing more flashes of invention than most of the duo's peers manage in an entire career.
Even The Interludes Are Inspired
Of Speakerboxxx/The Love Below's 40 tracks, 11 could be classed as interludes — a number that would normally draw groans, especially considering how much they're often the bane of a hip-hop album. But while the blink-and-you'll-miss-it contribution from comedian Henry Welch ("D-Boi") and the brief helium-voiced reprise of "Bowtie" are rather pointless, the majority of the breathers do add something to the record.
"Interlude" is a hypnotic spoken word piece which offers a crash course in Outkast history ("Believe in the dirty Southernplayalisticadillac-funky-ATLiens/ Together, makes Aquemini"). "The Love Below (Intro)" is a sumptuous orchestral number in which André 3000 throws things back to the Rat Pack. And "God (Interlude)" finds the latter living up to his horndog reputation in a cheeky prayer recited over some sun-dappled guitars.
It's About Both Love And War
As titles such as "Happy Valentine's Day," "Behold a Lady" and, of course, The Love Below would suggest, André 3000's half of the album is largely focused on the affairs of the heart — no doubt informed by his break up from Erykah Badu and subsequent quest to find 'the one.'
But to counterbalance all the love talk, Speakerboxxx is a more socially-conscious record in which Big Boi tackles themes of spirituality, philosophy and politics, none more so than on "War," a fervent protest song which no doubt left George W. Bush's ears burning ("Basically America, you got f—ed/ The media shucked and jived, now we stuck, damn.")
The Pair Deliver Career-Best Vocals
Free from having to battle for space on the same track — they only appear together on "Ghetto Musick," "Knowing" and "Roses" — Big Boi and André 3000 have arguably never sounded better than on their respective discs.
The former is in particularly ebullient form on his alter ego Sir Lucious Left Foot's origin story "Unhappy," and also spars well with hip-hop giants Jay-Z and Ludacris on "Flip Flop Rock" and "Tomb of the Boom," respectively. His regular partner in crime, meanwhile, appears to relish channeling his inner Prince on the falsetto-led "Spread" and final single "Prototype."
It Helped Revive The Hip-Hop Double Album
The mid-'90s had been a boom period for the hip-hop double album, with Tupac Shakur's All Eyez on Me, Notorious B.I.G's Life After Death and Wu Tang Clan's Wu Tang Forever regarded as the holy trinity. But the concept had fallen out of favor until Outkast's Speakerboxxx/The Love Below shifted nearly six million copies in the United States alone.
Following its triumph, Nas (2004's Street's Disciple), UGK Underground Kingz (2007's Outkast-featuring Underground Kingz) and Tech N9ne (2008's Killer) all got in on the act. More recently, Vince Staples (2015's Summertime '06), Drake (2018's Scorpion) and Kendrick Lamar (2022's Mr. Morale & The Big Steppers) have also tried to bottle lightning twice. But while they all have their high points, none quite match up to the sheer brilliance of Outkast's crowning glory.
Graphic courtesy of the Recording Academy
How To Watch "A GRAMMY Salute To 50 Years Of Hip-Hop": Air Date, Performers Lineup, Streaming Channel & More
Featuring exclusive performances and special tributes, "A GRAMMY Salute To 50 Years Of Hip-Hop" premieres Sunday, Dec. 10. Here's when, where and how to watch the star-studded live concert special.
The 50th anniversary of hip-hop may have happened this past summer, but the Recording Academy's ongoing celebration was just beginning. And it's about to reach its culmination with "A GRAMMY Salute To 50 Years Of Hip-Hop," a majestic, once-in-a-lifetime live concert special featuring rap's best and brightest — past and present.
Here's everything you need to know about where, when, how, and why to watch "A GRAMMY Salute To 50 Years Of Hip-Hop."
What Is "A GRAMMY Salute To 50 Years Of Hip-Hop" Celebrating?
"A GRAMMY Salute To 50 Years Of Hip-Hop" is celebrating the 50th anniversary of hip-hop, which took place in August.
Scholars may debate whether the genre's roots precede Aug. 11, 1973, when DJ Kool Herc debuted his "merry-go-round" technique of playing funk breaks back-to-back to a smattering of teenagers in the Bronx. But it's beyond doubt that this event was the spark to a flame that lit throughout the boroughs — inspiring DJs, breakdancers, graffiti artists, and, eventually, pioneering MCs like Coke La Rock and Cowboy.
In the ensuing decades, hip-hop has set the world on fire, swelling to become one of the foremost cultural phenomena on the planet. And "A GRAMMY Salute To 50 Years Of Hip-Hop" promises to pay homage to the breadth, depth and ongoing ripple effect of the genre and culture.
When Can I Watch "A GRAMMY Salute To 50 Years Of Hip-Hop"?
"A GRAMMY Salute To 50 Years Of Hip-Hop" will air Sunday, Dec. 10, starting at 8:30 p.m. ET/8 p.m. PT.
How Can I Watch "A GRAMMY Salute To 50 Years Of HipHop"?
"A GRAMMY Salute To 50 Years Of Hip-Hop" will air at the above time, at the above date, on the CBS Television Network and stream live and on demand on Paramount+.
Who Is Performing At "A GRAMMY Salute To 50 Years Of Hip-Hop"?
The two-hour live concert special will feature exclusive performances from hip-hop legends and GRAMMY-winning artists including Black Thought, Bun B, Common, De La Soul, Jermaine Dupri, J.J. Fad, Talib Kweli, the Lady Of Rage, LL Cool J, MC Sha-Rock, Monie Love, the Pharcyde, Queen Latifah, Questlove, Rakim, Remy Ma, Uncle Luke, and Yo-Yo.
Rap icons and next-gen hip-hop superstars like 2 Chainz, T.I., Gunna, Too $hort, Latto, E-40, Big Daddy Kane, GloRilla, Juvenile, Three 6 Mafia, Cypress Hill, Jeezy, DJ Quik, MC Lyte, Roxanne Shanté, Warren G, YG, Digable Planets, Arrested Development, Spinderella, Black Sheep, Luniz, and many more will also perform. Plus, hip-hop icons DJ Jazzy Jeff and the Fresh Prince will deliver a highly anticipated reunion on the stage.
Who Is Appearing At "A GRAMMY Salute To 50 Years Of Hip-Hop"?
Two-time GRAMMY winner and nine-time GRAMMY nominee LL Cool J will guide fans through the "A GRAMMY Salute To 50 Years Of Hip-Hop" experience throughout the night. You can also expect presentations and appearances from Chloe Bailey, hip-hop-meets Broadway mastermind Lin-Manuel Miranda, Seth Rogen, Jennifer Hudson, Regina Hall, Machine Gun Kelly, and more.
What Can I Expect At "A GRAMMY Salute To 50 Years Of Hip-Hop"?
Spanning the past five decades of hip-hop history, "A GRAMMY Salute To 50 Years Of Hip-Hop" is the epitomic embodiment of the profound history of hip-hop. More than just a live concert special, the show will celebrate the infinite ways hip-hop has impacted and changed the world. Plus, with such a heavy-hitter performer lineup, hip-hop fans should expect plenty of surprises and deep dives into the rich evolution of rap music and culture.
The night will feature groundbreaking artists performing the songs that changed hip-hop forever. Expect to experience exclusive performances of such classics from all the influential eras of hip-hop, including T.I.'s "What You Know," 2Pac's "California Love," Three 6 Mafia's "Stay Fly," Cypress Hill's "How I Could Just Kill A Man," and many more.
"A GRAMMY Salute To 50 Years Of Hip-Hop" will also showcase some of the regional sounds and scenes that shaped the rap canon across the decades, including special segments celebrating Southern hip-hop featuring Jeezy, T.I., Bun B, Three 6 Mafia, Jermaine Dupri, and more; West Coast rap featuring Warren G, Tyga, Roddy Ricch, DJ Quik, Too $hort, E-40, and others; and the international rap scene featuring Akon, Blaqbonez and more.
Of course, hip-hop would not be where it is today without the influential women and female trailblazers who pioneered the genre and industry. For the past five decades, women have been essential to hip-hop, and "A GRAMMY Salute To 50 Years Of Hip-Hop" will pay tribute to the ladies who built — and continue to build — rap music and culture. The ladies of hip-hop will take centerstage with a special performance featuring an all-women cast of hip-hop greats performing empowering female anthems, including Queen Latifah & Monie Love performing "Ladies First," Roxanne Shanté delivering "Roxanne's Revenge," Latto holding it down for the next generation with "Put It On Da Floor," and more.
As one of the highlights of the night, hip-hop pioneers DJ Jazzy Jeff and the Fresh Prince will reunite for a highly anticipated performance featuring their greatest hits, which have since become some of the most celebrated songs in hip-hop history, including, "Brand New Funk," "Gettin' Jiggy Wit It," "Summertime," and more.
"A GRAMMY Salute To 50 Years Of Hip-Hop" will pay tribute to this quintessentially American art form like no other. Keep checking GRAMMY.com for more news and updates about "A GRAMMY Salute To 50 Years Of Hip-Hop" and the 50th anniversary of hip-hop, and make sure to tune in on Sunday, Dec. 10, starting at 8:30 p.m. ET/8 p.m. PT.
A GRAMMY Salute To 50 Years Of Hip-Hop is produced by Jesse Collins Entertainment. Jesse Collins, Shawn Gee, Dionne Harmon, Claudine Joseph, LL COOL J, Fatima Robinson, Jeannae Rouzan-Clay, and Ahmir "Questlove" Thompson for Two One Five Entertainment serve as executive producers and Marcelo Gama as director of the special.
— With additional reporting from John Ochoa
Photos: Gary Miller/Getty Images; ANGELA WEISS/AFP via Getty Images; Jason Mendez/Getty Images; Erika Goldring/FilmMagic; Joseph Okpako/WireImage
2023 In Review: 5 Trends That Defined Hip-Hop
While hip-hop’s lack of chart success was rife for discussion during the first half of the year, there was plenty of great rap music in 2023. It may not be reaching the top of the charts as frequentl, but the genre is as vibrant as ever.
For the first half of 2023, hip-hop’s lack of chart success seemed to be all anyone could talk about.
No hip-hop album went No. 1 until Lil Uzi Vert’s Pink Tape in July, and it wasn’t until September that Doja Cat broke a 13-month dry spell for the genre on Billboard’s Hot 100 singles chart with "Paint the Town Red" (the single is nominated for Best Pop Vocal Performance at the 2024 GRAMMYs, alongside Miley Cyrus' "Flowers," "Vampire" by Olivia Rodrigo, Taylor Swift's "Antihero" and Billie Eilish's "What Was I Made For?").
This situation caused a bunch of hand-wringing. As hip-hop celebrated its 50th anniversary, was the genre past its prime — artistic, commercial or both? Was it, as one popular radio personality proclaimed, being eased out by mysterious powers-that-be in favor of Afrobeats or reggaeton?
While it may not be reaching the top of the charts as frequently as in years past, hip-hop is as vibrant as ever. As it turns out, there was plenty of great hip-hop around in 2023, thanks to both new and veteran artists. As hip-hop enters its next 50 years, look back on some of the trends that are keeping the genre one of the most innovative.
SoundCloud Rap Returns
"SoundCloud rap" was an appellation given to a group of artists starting sometime in the mid-2010s. It referred to artists like XXXTentacion, Trippie Redd, Smokepurpp, Lil Pump, Denzel Curry, and many more. Often the artists looked as colorful as the music sounded — face tattoos were the norm — and its approach was structurally experimental, emo-influenced, and raw. (A good summary of the movement is here).
Yeat, who in 2018 back at the tail of SoundCloud rap’s initial run was hailed as "SoundCloud’s latest sensation," has developed into a major star who duets with Drake on the latter's For All The Dogs. He and a crew of artists such as Ken Car$on, Midwxst, and SSGKobe are taking the high-energy vibe of the initial wave of SoundCloud rap artists like Playboi Carti, and updating it for a new generation.
This new slate is, as other coverage has pointed out, overall less chaotic and noisy, and more professional-sounding, than its predecessors, while still having similar youthful energy.
Women Are Leading The Way
For far too long in mainstream hip-hop, women have been relegated to "the one girl in the crew" status, or been pitted against each other by fans, media, and pretty much everyone else with a there-can-only-be-one mentality. Despite that, girls and women have always played a key role in the genre, both in front of the mic and behind the scenes.
Fortunately those retrograde notions are dead in 2023. A diverse array of female rappers are leading the way artistically and commercially. On the commercial side of the ledger, last year’s GRAMMY Best New Artist nominee Latto was the first rapper to score a No. 1 hit in 2023, while GloRilla, Coi Leray and Best New Artist nominee Ice Spice (who is nominated in the category alongside Gracie Abrams, Fred again.., Jelly Roll, Coco Jones, Noah Kahan, Victoria Monét, and the War And Treaty) have all had big chart wins.
Other female artists who are making big noise include Tierra Whack (who this publication pinpointed as someone "leading the next generation"), Rico Nasty, Flo Milli, Kash Doll, BIA, and countless others. For a primer on both how we got here and what the current generation is up to, make sure to watch the Netflix documentary Ladies First: A Story of Women in Hip-Hop.
Change Is Happening At The Margins
As with most art forms, the real excitement happens at the edges. Whether it's people who are operating outside of the commercial mainstream, or artists who are pushing to expand the idea of what being a rapper even means by incorporating other types of music, the margins are where all the fun is.
In 2023, artists continued to incorporate other genres to the point where questioning whether their music is still hip-hop becomes impossible to answer — see Lil Yachty’s recent psychedelic turn and Kassa Overall’s jazzy explorations. There are also the truly outré, experimental artists like Fatboi Sharif, whose dark and abstract vision is unlike anything else; and psychedelic deep thinker Gabe ‘Nandez.
And there is a vibrant, arty underground scene that has its own revered veterans like billy woods whose profile (both solo and as a member of the duo Armand Hammer with ELUCID) has been rising rapidly over the past few years; as well as a contingent of younger aligned musicians like Fly Anakin and Pink Siifu.
Veterans Are Killing The Stage
While some young artists are canceling or postponing live dates, or having tickets on the secondary market go for surprisingly low prices, there’s one contingent of artists who are having no problem filling seats and satisfying fans: the OGs.
The culture's legends crossed the country on stacked tours — many of which coincided with the much-heralded 50th anniversary of hip-hop.The Rock the Bells F.O.R.C.E. Tour featured LL Cool J, the Roots, and a busload of veteran rappers. 2023 also saw the Nas and Wu-Tang Clan New York State of Mind Tour, and 50 Cent’s Final Lap Tour.
Hip-hop’s longtime stars are tearing down stages all over the world, and filling up arenas while doing it. Despite a popular culture always focused on the new and next, these OGs are showing their staying power where it counts — onstage, in front of the people.
Hip-Hop Celebrates Its Golden Anniversary
Hip-hop officially celebrated 50 years of groundbreaking culture in August, but 2023 became a year-long celebration of the genre’s past. Figures going all the way back to Kool Herc and DJ Hollywood had huge moments and a renewed focus on their achievements.
The celebration wasn’t limited to one single Yankee Stadium concert or one media outlet. It was instead a long and well-needed look back that spanned live events, museum exhibits, documentaries, books, and more. The retrospective really kicked off in February, with a killer showcase of hip-hop history at the 2023 GRAMMYs. And it continues all the way through to December with the Recording Academy’s "A GRAMMY Salute to 50 Years of Hip-Hop" special.
Credit: Paul Natkin/Getty Images
20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways
From Dapper Dan's iconic '80s creations to Kendrick Lamar's 2023 runway performance, hip-hop's influence and impact on style and fashion is undeniable. In honor of hip-hop's 50th anniversary, look back at the culture's enduring effect on fashion.
In the world of hip-hop, fashion is more than just clothing. It's a powerful means of self-expression, a cultural statement, and a reflection of the ever-evolving nature of the culture.
Since its origin in 1973, hip-hop has been synonymous with style — but the epochal music category known for breakbeats and lyrical flex also elevated, impacted, and revolutionized global fashion in a way no other genre ever has.
Real hip-hop heads know this. Before Cardi B was gracing the Met Gala in Mugler and award show red carpets in custom Schiaparelli, Dapper Dan was disassembling garment bags in his Harlem studio in the 1980s, tailoring legendary looks for rappers that would appear on famous album cover art. Crescendo moments like Kendrick Lamar’s performance at the Louis Vuitton Men’s Spring-Summer 2023 runway show in Paris in June 2022 didn’t happen without a storied trajectory toward the runway.
Big fashion moments in hip-hop have always captured the camera flash, but finding space to tell the bigger story of hip-hop’s connection and influence on fashion has not been without struggle. Journalist and author Sowmya Krishnamurphy said plenty of publishers passed on her anthology on the subject, Fashion Killa: How Hip-Hop Revolutionized High Fashion, and "the idea of hip hop fashion warranting 80,000 words."
"They didn't think it was big enough or culturally important," Krishnamurphy tells GRAMMY.com, "and of course, when I tell people that usually, the reaction is they're shocked."
Yet, at the 50 year anniversary, sands continue to shift swiftly. Last year exhibitions like the Fashion Institute of Technology’s Fresh, Fly, and Fabulous: Fifty Years of Hip-Hop Style popped up alongside notable publishing releases including journalist Vikki Tobak’s, Ice Cold. A Hip-Hop Jewelry Story. Tabak’s second published release covering hip-hop’s influence on style, following her 2018 title, Contact High: A Visual History of Hip-Hop.
"I wanted to go deeper into the history," Krishnamurphy continues. "The psychology, the sociology, all of these important factors that played a role in the rise of hip-hop and the rise of hip-hop fashion"
What do the next 50 years look like? "I would love to see a hip-hop brand, whether it be from an artist, a designer, creative director, somebody from the hip-hop space, become that next great American heritage brand," said Krishnamurphy.
In order to look forward we have to look back. In celebration of hip-hop’s 50 year legacy, GRAMMY.com examines iconic moments that have defined and inspired generations. From Tupac walking the runways at Versace to Gucci's inception-esque knockoff of Dapper Dan, these moments in hip-hop fashion showcase how artists have used clothing, jewelry, accessories, and personal style to shape the culture and leave an indelible mark on the world.
The cover art to Eric B and Rakim’s Paid in Full
Dapper Dan And Logomania: Luxury + High Fashion Streetwear
Dapper Dan, the legendary designer known as "the king of knock-offs," played a pivotal role in transforming luxury fashion into a symbol of empowerment and resistance for hip-hop stars, hustlers, and athletes starting in the 1980s. His Harlem boutique, famously open 24 hours a day, became a hub where high fashion collided with the grit of the streets.
Dapper Dan's customized, tailored outfits, crafted from deconstructed and transformed luxury items, often came with significantly higher price tags compared to ready-to-wear luxury fashion. A friend and favorite of artists like LL Cool J and Notorious B.I.G., Dapper Dan created iconic one-of-a-kind looks seen on artists like Eric B and Rakim’s on the cover of their Paid in Full album.
This fusion, marked by custom pieces emblazoned with designer logos, continues to influence hip-hop high fashion streetwear. His story — which began with endless raids by luxury houses like Fendi, who claimed copyright infringement — would come full circle with brands like Gucci later paying homage to his legacy.
Athleisure Takes Over
Hip-hop's intersection with sportswear gave rise to the "athleisure" trend in the 1980s and '90s, making tracksuits, sweatshirts, and sneakers everyday attire. This transformation was propelled by iconic figures such as Run-D.M.C. and their association with Adidas, as seen in photoshoots and music videos for tracks like "My Adidas."
LL Cool J. Photo: Paul Natkin/Getty Images
LL Cool J’s Kangol Hat
The Kangol hat holds a prominent place in hip-hop fashion, often associated with the genre's early days in the '80s and '90s. This popular headwear became a symbol of casual coolness, popularized by hip-hop pioneers like LL Cool J and Run-D.M.C. The simple, round shape and the Kangaroo logo on the front became instantly recognizable, making the Kangol an essential accessory that was synonymous with a laid-back, streetwise style.
Dr. Dre, comedian T.K. Kirkland, Eazy-E, and Too Short in 1989. Photo: Raymond Boyd/Getty Images
N.W.A & Sports Team Representation
Hip-hop, and notably N.W.A., played a significant role in popularizing sports team representation in fashion. The Los Angeles Raiders' gear became synonymous with West Coast hip-hop thanks to its association with the group's members Dr. Dre, Eazy-E, and Ice Cube, as well as MC Ren.
Slick Rick in 1991. Photo: Al Pereira/Getty Images/Michael Ochs Archives
Slick Rick’s Rings & Gold Chains
Slick Rick "The Ruler" has made a lasting impact on hip-hop jewelry and fashion with his kingly display of jewelry and wealth. His trendsetting signature look — a fistful of gold rings and a neck heavily layered with an array of opulent chains — exuded a sense of grandeur and self-confidence. Slick Rick's bold and flamboyant approach to jewelry and fashion remains a defining element of hip-hop's sartorial history, well documented in Tobak's Ice Cold.
Tupac Walks The Versace Runway Show
Tupac Shakur's runway appearance at the 1996 Versace runway show was a remarkable and unexpected moment in fashion history. The show was part of Milan Fashion Week, and Versace was known for pushing boundaries and embracing popular culture in their designs. In Fashion Killa, Krishnamurpy documents Shakur's introduction to Gianni Versace and his participation in the 1996 Milan runway show, where he walked arm-in-arm with Kadida Jones.
TLC. Photo: Tim Roney/Getty Images
Women Embrace Oversized Styles
Oversized styles during the 1990s were not limited to menswear; many women in hip-hop during this time adopted a "tomboy" aesthetic. This trend was exemplified by artists like Aaliyah’s predilection for crop tops paired with oversized pants and outerwear (and iconic outfits like her well-remembered Tommy Hilfiger look.)
Many other female artists donned oversized, menswear-inspired looks, including TLC and their known love for matching outfits featuring baggy overalls, denim, and peeking boxer shorts and Missy Elliott's famous "trash bag" suit worn in her 1997 music video for "The Rain." Speaking to Elle Magazine two decades after the original video release Elliot told the magazine that it was a powerful symbol that helped mask her shyness, "I loved the idea of feeling like a hip hop Michelin woman."
Diddy Launches Sean John
Sean "Diddy" Combs’ launch of Sean John in 1998 was about more than just clothing. Following the success of other successful sportswear brands by music industry legends like Russell Simmons’ Phat Farm, Sean John further represented a lifestyle and a cultural movement. Inspired by his own fashion sensibilities, Diddy wanted to create elevated clothing that reflected the style and swagger of hip-hop. From tailored suits to sportswear, the brand was known for its bold designs and signature logo, and shared space with other successful brands like Jay-Z’s Rocawear and model Kimora Lee Simmons' brand Baby Phat.
Lil' Kim. Photo: Ron Galella/Ron Galella Collection via Getty Images
Lil’ Kim Steals The Show
Lil' Kim’s daring and iconic styles found a kindred home at Versace with
In 1999, Lil' Kim made waves at the MTV Video Music Awards with her unforgettable appearance in a lavender jumpsuit designed by Donatella Versace. This iconic moment solidified her close relationship with the fashion designer, and their collaboration played a pivotal role in reshaping the landscape of hip-hop fashion, pushing boundaries and embracing bold, daring styles predating other newsworthy moments like J.Lo’s 2000 appearance in "The Dress" at the GRAMMY Awards.
Lil Wayne Popularizes "Bling Bling"
Juvenile & Lil Wayne's "Bling Bling" marked a culturally significant moment. Coined in the late 1990s by Cash Money Records, the term "bling bling" became synonymous with the excessive and flashy display of luxury jewelry. Lil Wayne and the wider Cash Money roster celebrated this opulent aesthetic, solidifying the link between hip-hop music and lavish jewelry. As a result, "bling" became a cornerstone of hip-hop's visual identity.
Jay-Z x Nike Air Force 1
In 2004, Jay-Z's partnership with Nike produced the iconic "Roc-A-Fella" Air Force 1 sneakers, a significant collaboration that helped bridge the worlds of hip-hop and sneaker culture. These limited-edition kicks in white and blue colorways featured the Roc-A-Fella Records logo on the heel and were highly coveted by fans. The collaboration exemplified how hip-hop artists could have a profound impact on sneaker culture and streetwear by putting a unique spin on classic designs. Hova's design lives on in limitless references to fresh white Nike kicks.
Daft Punk and Pharrell Williams. Photo: Mark Davis/WireImage
Pharrell Williams' Hat At The 2014 GRAMMYs
Pharrell Williams made a memorable red carpet appearance at the 2014 GRAMMY Awards in a distinctive and oversized brown hat. Designed by Vivienne Westwood, the hat quickly became the talk of the event and social media. A perfect blend of sartorial daring, Pharrell's hat complemented his red Adidas track jacket while accentuating his unique sense of style. An instant fashion moment, the look sparked innumerable memes and, likely, a renewed interest in headwear.
Kanye’s Rise & Fall At Adidas (2013-2022)
Much more than a "moment," the rise and eventual fall of Kanye’s relationship with Adidas, was as documented in a recent investigation by the New York Times. The story begins in 2013 when West and the German sportswear brand agreed to enter a partnership. The collaboration would sell billions of dollars worth of shoes, known as "Yeezys," until West’s anti-semitic, misogynistic, fat-phobic, and other problematic public comments forced the Adidas brand to break from the partnership amid public outrage.
Supreme Drops x Hip-Hop Greats
Supreme, with its limited drops, bold designs, and collaborations with artists like Nas and Wu-Tang Clan, stands as a modern embodiment of hip-hop's influence on streetwear. The brand's ability to create hype, long lines outside its stores, and exclusive artist partnerships underscores the enduring synergy between hip-hop and street fashion.
A model walks the runway at the Gucci Cruise 2018 show. Photo: Pietro D'Aprano/Getty Images
Gucci Pays "homage" to Dapper Dan
When Gucci released a collection in 2017 that seemingly copied Dapper Dan's distinctive style, (particularly one look that seemed to be a direct re-make of a jacket he had created for Olympian Dionne Dixon in the '80s), it triggered outrage and accusations of cultural theft. This incident sparked a conversation about the fashion industry's tendency to co-opt urban and streetwear styles without proper recognition, while also displaying flagrant symbols of racism through designs.
Eventually, spurred by public outrage, the controversy led to a collaboration between Gucci and Dapper Dan, a significant moment in luxury fashion's acknowledgement and celebration of the contributions of Black culture, including streetwear and hip-hop to high fashion. "Had Twitter not spotted the, "Diane Dixon" [jacket] walking down the Gucci runway and then amplified that conversation on social media... I don't think we would have had this incredible comeback," Sowmya Krishnamurphy says.
A$AP Rocky x DIOR
Self-proclaimed "Fashion Killa" A$AP Rocky is a true fashion aficionado. In 2016, the sartorially obsessed musician and rapper became one of the faces of Dior Homme’s fall/winter campaign shot by photographer Willy Vanderperre — an early example of Rocky's many high fashion collaborations with the luxury European brand.
A$AP Rocky's tailored style and impeccable taste for high fashion labels was eloquently enumerated in the track "Fashion Killa" from his 2013 debut album Long. Live. ASAP, which namedrops some 36 luxury fashion brands. The music video for "Fashion Killa" was co-directed by Virgil Abloh featuring a Supreme jersey-clad Fenty founder, Rihanna long before the two became one of music’s most powerful couples. The track became an anthem for hip-hop’s appreciation for high fashion (and serves as the title for Krishnamurphy’s recently published anthology).
Cardi B. Photo: Steve Granitz/WireImage
Cardi B Wears Vintage Mugler At The 2019 GRAMMYs
Cardi B has solidified her "it girl" fashion status in 2018 and 2019 with bold and captivating style choices and designer collaborations that consistently turn heads. Her 2019 GRAMMYs red carpet appearance in exaggerated vintage Mugler gown, and many custom couture Met Gala looks by designers including Jeremy Scott and Thom Browne that showcased her penchant for drama and extravagance.
But Cardi B's fashion influence extends beyond her penchant for custom high-end designer pieces (like her 2021 gold-masked Schiaparelli look, one of nine looks in an evening.) Her unique ability to blend couture glamour with urban chic (she's known for championing emerging designers and streetwear brands) fosters a sense of inclusivity and diversity, and makes her a true trendsetter.
Beyoncé & Jay-Z in Tiffany & Co.’s "About Love" campaign
The power duo graced Tiffany & Co.'s "About Love'' campaign in 2021, showcasing the iconic "Tiffany Yellow Diamond," a 128.54-carat yellow worn by Beyoncé alongside a tuxedo-clad Jay-Z. The campaign sparked controversy in several ways, with some viewers unable to reconcile the use of such a prominent and historically significant diamond, sourced at the hands of slavery, in a campaign that could be seen as commercializing and diluting the diamond's cultural and historical importance. Despite mixed reaction to the campaign, their stunning appearance celebrated love, adorned with Tiffany jewels and reinforced their status as a power couple in both music and fashion.
Kendrick Lamar Performs At Louis Vuitton
When Kendrick Lamar performed live at the Louis Vuitton Men’s spring-summer 2023 runway show in Paris in June 2022 following the passing of Louis Vuitton’s beloved creative director Virgil Abloh, he underscored the inextricable connection between music, fashion and Black American culture.
Lamar sat front row next to Naomi Campbell, adorned with a jeweled crown of thorns made from diamonds and white gold worth over $2 million, while he performed tracks including "Savior," "N95," and "Rich Spirit'' from his last album, Mr. Morale and the Big Steppers before ending with a repeated mantra, "Long live Virgil." A giant children’s toy racetrack erected in the Cour Carrée of the Louvre became a yellow brick road where models marched, clad in designer looks with bold, streetwear-inspired design details, some strapped with oversized wearable stereo systems.
Pharrell Succeeds Virgil Abloh At Louis Vuitton
Pharrell Williams' appointment as the creative director at Louis Vuitton for their men's wear division in 2023 emphasized hip-hop's enduring influence on global fashion. Pharrell succeeded Virgil Abloh, who was the first Black American to hold the position.
Pharrell's path to this prestigious role, marked by his 2004 and 2008 collaborations with Louis Vuitton, as well as the founding of his streetwear label Billionaire Boy’s Club in 2006 alongside Nigo, the founder of BAPE and Kenzo's current artistic director, highlights the growing diversity and acknowledgment of Black talent within high fashion.
Photo: Medios y Media/Getty Images
8 Latinx Rappers To Know: Eladio Carrion, Young Miko, Akapellah & More
African American, Caribbean and Latinx people were all present at the birth of hip-hop in 1973. In the five decades since, hip-hop has gone global, and Latinx people are shaping the genre.
Hip-hop is not only a global phenomenon, but a multi-lingual expression. There are many Latinx rappers who have contributed to the genre's legacy with Spanish-language music, and others who form the larger fabric of hip-hop history.
Hip-hop was born on Aug. 11, 1973 at a back-to-school party in the Bronx, which included African American, Caribbean and Latinx attendees. While Latinx people have helped shape the genre in the years since, Nuyoricans such as Angie Martinez, Fat Joe, and his collaborator Big Pun left an indelible Latinx mark on rap in the ‘90s. At the same time on the West Coast, the Latin Alliance formed and led to breakout careers of Chicano rappers Kid Frost and Mellow Man Ace, who both largely rapped in Spanglish. Cypress Hill and Ozomatli later emerged in their wake. Cuban American rapper Pitbull would soon crossover in the rap mainstream into the next decade.
On the island of Puerto Rico, rappers nurtured the emerging genre of reggaeton in the ‘90s and 2000s as another medium where they could flex their Spanish flow. Pioneers like Daddy Yankee, Tego Calderón, and Don Omar unleashed their rhymes over dembow-driven rhythms. Ivy Queen and Lisa M blazed a path for women in the male-dominated genre. N.O.R.E.'s hit "Oye Mi Canto" would later help globalize reggaeton in 2005. That decade also saw the rise of Puerto Rican group Calle 13, which was led by rapper Residente, who has since become the most-awarded artist in Latin GRAMMY history. Cardi B and Bad Bunny are now representing Latinx rappers on a global level. Those are just a few names of many Latinx trailblazers.
In honor of hip-hop's 50th anniversary, GRAMMY.com highlights eight artists from the next generation of Latinx rappers.
Since the release of his breakthrough album Bien O Mal in 2022, Trueno has become the rap artist to watch out for in Argentina. In his songs like the empowering "Argentina" featuring Nathy Peluso or the poignant "Tierra Zanta" alongside Argentine folk artist Victor Heredia, he celebrates the culture of his country while embracing the sounds and influences of American rap.
Trueno went global after the Gorillaz invited him to perform "Clint Eastwood" with them at the Quilmes Rock festival in Argentina. Earlier this year, he got a co-sign from Latinx rap group Cypress Hill, who remixed Trueno's socially-conscious banger "F— The Police." More recently, Trueno is having fun with his rhymes in his recent feel-good singles like "Tranky Funky" and "Ohh Baby."
"My mission in life is to take Argentine rap as far as we can go," Trueno told Infobae this year.
Eladio Carrion is proving that his explosive rap flow can't be contained to one genre. The Puerto Rican rapper has made a name for himself thanks to his series of Sauce Boyz albums, which first launched in 2020. Carrion largely dominates the Latin trap scene, but he has also made his mark in drill with the "Tata" remix featuring J Balvin, Daddy Yankee, and Bobby Shmurda, even experimenting in Mexican corridos with Peso Pluma in "77."
Carrion's latest album, 3men2 Kbrn, features collaborations with rappers that he idolized. Future joins him in the swaggering "Mbappe" remix, Lil Wayne appears on the triumphant "Gladiador" remix, and "Si Salimos" features 50 Cent. The all-Spanish LP debuted at No. 16 on the Billboard 200 chart in March.
"I just keep trying to build that bridge between Latin and American culture because I’ve been influenced so much by American hip-hop, but you know I do Latin music," Carrion told Uproxx this year.
Villano Antillano is making a mark for both women and the LGBTQ+ community in the Latin hip-hop scene. The Puerto Rican rapper — who identifies as transfemme and nonbinary — has proudly represented who she is within her fierce anthems. Antillano teamed up with Spanish rapper Ptazeta for the girl power anthem "Mujerón" and empowered trans women in "Muñeca" with nonbinary artist Ana Macho.
Antillano made a global impact last year when she featured on Argentine producer Bizarrap’s hit "BZRP Music Sessions #51." Over trap beats with an electronica edge, she unleashed fiery flow about how she is running the Latin rap game. Villano then released her debut album La Sustancia X where celebrated women's resilience alongside Residente's sister iLe in "Mujer" and paid homage to La Delfi and Celia Cruz in "Cáscara De Coco."
"I hope that from seeing me and hearing my music, more people can live authentically in their everyday lives," she told MTV News in 2021.
Young Miko is also breaking down barriers for the LGBTQ+ community in the Latin hip-hop scene. The queer Puerto Rican rapper has proudly dropped bars about her love for other women in her songs, like this year's global hit "Classy 101" with Colombian singer Feid, as well as the swaggering "Lisa."
Young Miko has become one of the most in-demand collaborators in today's Latin music scene, proving that she can shine in any genre. In 2023, she featured g on Marshmello's house-infused "Tempo" and Bad Gyal's reggaeton banger "Chulo Pt. 2" with Dominican star Tokischa.
"This generation is tired of the same," she told Popsugar this year. "They're accepting and receptive to something new. Maybe [my lyrics] are not how I feel but how I'd like to feel."
In Latin rap, J Noa is proudly carrying her country of the Dominican Republic on her back. The teen phenom released her debut EP Autodidacta earlier this year. In the somber "Betty," J Noa shined a light on the pressures that Dominican teens face in underserved neighborhoods. In the explosive "Autodidacta," she unleashed her mind-blowing rap skills.
A triumphant moment on the EP is empowering "No Me Pueden Parar." The self-proclaimed "La Hija del Rap," or "the daughter of rap," spit inspirational bars about not allowing any obstacles to get in the way of achieving her dreams. J Noa has a knack for mixing social truths with fierce rhymes. Back in July, she wowed hip-hop pioneers DMC, Grandmaster Caz, Mighty Mike C, and Sha-Rock with a freestyle rap in the Bronx.
"I can keep rap going by staying on the path that I am on," she told Refinery29. "Real rap is about social protests and history."
Akapellah is proudly representing the hip-hop scene in Venezuela, releasing songs that are both playful and socially-conscious In 2020, the hard-hitting "Condenados," he dropped bars about the plight of the Venezuelan people following the country's economic collapse.
Instead of letting his size be anyone else's punchline, Akapellah boasted about the benefits it gives him in the smooth "Gordo Funky." For his feel-good rhymes, he received multiple Latin GRAMMY nominations for Best Rap/Hip Hop Song. Akapellah made headlines this year when he released a tiraera, or diss track, against Residente called "No Eres Rapero." Understanding it's a part of hip-hop culture, Residente took the shot in stride and later named Akapellah one of his favorite Latinx rappers.
"My [success] has been very organic and like a hybrid," he told La República newspaper. "I have had my peaks of hype, but [my career] has always remained stable."
Nanpa Básico is a proud exponent of Colombia in the Latin rap scene. The Medellín native has made waves with his street-conscious lyrics and romantic flow, first breaking through in 2017, with the guitar-driven ballad "Sin Ti Estoy Bien" and the haunting "Ya Para Qué."
This past year, Básico has gone global while exploring different genres. Alongside Mexican singer Ximena Sariñana, he tackles a whimsical pop sound in the dreamy "Nunca Tuve Tanto." Básico's slick rap flow met R&B in the soulful "Ya No Se Mueve" with Leon Leiden. Básico's latest album, HECHO M13RD4, boasts features from Mexican rappers Gera MX and Santa Fe Klan, regional Mexican music star Adriel Favela, and Colombian reggaeton singer Ryan Castro.
"I studied social work so I said I don't want to continue glorifying the problems, but on the contrary, very cool things happen in the hood too, that people sometimes don't talk about," he told Rolling Stone En Español.
Gera MX is making Mexico's rap scene go global. In 2021, he blended trap and mariachi music with Christian Nodal in the genre-bending hit "Botella Tras Botella." They made history with the first regional Mexican song to enter the Billboard Hot 100 chart.
Last year, Gera MX continued to push boundaries for Latin rap in his two albums, No Teníamos Nada, Pero Éramos Felices and Ahora Tengo Todo Menos A Ti. In explosive "Hagan Ruido," he teamed up with Mexican American rapper Snow Tha Product where they proudly boasted about their roots. Colombian reggaeton singer Blessd joined Gera MX in the feel-good "One Love." This year, Gera MX brought together the worlds of Latin trap and corridos in the fiery "Feria En El Sobre," featuring Peso Pluma and Herencia De Patrones.
"Mexican hip-hop has gained a lot of respect and popularity," he told Remezcla. "I don’t know if it’s the Golden Age, but it’s a good time."