GloRilla knows a thing or two about the power of social media. The Memphis native’s rise to rap stardom began in May 2022, when her breakout song with HitKidd "F.N.F. (Let’s Go)" went viral on TikTok. For some artists, a viral hit single is the ultimate goal — but for Glo, it was only the beginning.

Within the next few months, she signed to Yo Gotti's Collective Music Group and hit the studio to finish recording her EP, Anyways, Life’s Great, which includes the single "Tomorrow 2" featuring Cardi B — her rap hero-turned-friend. Last November, their performance at the American Music Awards brought the house down. One month prior, Glo won Breakthrough Hip-Hop Artist at the BET Hip-Hop Awards, then took the stage to perform "F.N.F." as rap icon Lil' Kim and other female emcees danced and rapped along from the audience.

GloRilla's hard-hitting flow and contagious energy has attracted additional co-signs from Mary J. Blige and Nicki Minaj, and earned her a nomination for Best Rap Performance at the 2023 GRAMMYs. At the awards, Glo will be up against heavy hitters like Doja Cat, Kendrick Lamar, Lil Wayne, DJ Khaled, Jay-Z, Gunna, and Future.

Born Gloria Hallelujah Woods, the 23-year-old rapper's Memphis roots shine in her crunk-infused songs, which touch on everything from break-ups and fake friends, to sex and turning up at the club. Glo also embeds hard-learned lessons throughout her EP, pushing back against critics and fairweather friends on "Out Loud Thinking" while highlighting the importance of prioritizing your own needs and pruning toxic people on the slow jam "No More Love."

For fans, part of Glo's appeal — outside of her music — is her relatability. She just wants to have a little fun, build a long and lucrative career and take care of her loved ones. 

GRAMMY.com caught up with GloRilla to discuss her rise to fame, writing process, dream collabs and the advice she received from Cardi B.

This interview has been condensed and edited for clarity.

Congratulations on your GRAMMY nomination. How did you hear about the nod?

I was just getting off the plane in L.A. I didn't believe it until I got on Twitter and I saw them saying it. I couldn't believe it for a minute. I thought they was lying.

You took the music world by storm last year. You released the song of the summer, dropped an EP, collaborated with Cardi on "Tomorrow 2," with Ciara, and Summer Walker on the "Better Thangs" remix and won a BET Hip-Hop Award within the span of a few months. Which moment meant the most to you out of everything you experienced last year?

 I just can't single out one thing. A lot of people don't get to experience this, so everything is just super special to me.

 After you dropped "F.N.F," when did you realize your life was going to change?

Once the song went viral on all the different social sites and different celebrities started reaching out to tell me they liked it.

Anyways, Life’s Great is an incredible debut. How long did it take you to write and record the EP?

A few of those songs I had recorded before I blew up: "Nut Quick," "PHATNALL" and "Out Loud Thinking." It didn't take long to record the rest of it. Once I'm in the studio, and I get the vibe, it just is what it is at that point.

At first, I would write my songs at home and pay for two hours of studio time. But now I can write in the studio.

Do you wait for dedicated studio time or are you always writing?

I could be doing anything. I could be watching TV and they can say something and it’ll give me an idea and I’ll jot it down in my notes. Or I can be at the airport and see something, and it’ll give me an idea. Then at the studio, I’ll gather all the notes I wrote together and see what sounds good on what beats. 

The beat for "F.N.F" was originally meant for Megan thee Stallion. When that didn’t work out, Hitkidd offered it to you, and you wrote it pretty quickly. Are you usually a fast writer or was it something about that particular beat that inspired you?

I actually listened to the beat all day, and I couldn't come up with nothing. When I finally pulled up to the studio, I had to get a blunt, so I could think of something. Soon as I got done smoking, I wrote it so fast.

Your "Tomorrow 2" collab with Cardi was an instant hit. It was such a perfect pairing: two talented, genuine, energetic emcees who are unapologetic and own their space. How did that collaboration come about?

My team had hit her up, Gotti and them. I didn't know they had did it. I texted her one day to get on another song I had but she said, "I’m already doing ‘Tomorrow.’" I was shocked, and I was so excited. Then she had sent me the clip of her verse. And when I heard it, I was like, "Oh my God, Cardi. What got into you?"

I felt the same way when I heard it. She went hard. How was it performing at the American Music Awards with her?

Great, I love Cardi so much. Like, I know ain't nobody perfect. But to me, she's just so perfect.

Did she offer you any career advice?

The best advice I got from Cardi was just to stay focused, keep going hard and don’t stop.

You grew up in a big Christian family — you're one of 10 kids. Was music always playing in the house?

Yeah, I used to listen to gospel music all the time. I liked Yolanda Adams, Deitrick Haddon, Kirk Franklin, and Tamala Mann. But we also watched "106 & Park" and "BET Countdown."

Your styling is always on point and makes me want to step my own fashion game up. What inspires your looks?

I liked Aaliyah and Left Eye growing up. I loved how they dressed. I really just be on some new-school version of Aaliyah.

I saw a clip of you singing "Bet On It" from High School Musical and it made me wonder if there are any other artists or songs that people would be surprised to find that you like.

I really like Ariana Grande, and I'm in love with Miley Cyrus.

You’re a big Beyoncé fan, and she’s one of your dream collabs. Who else would you love to work with in the future?

There’s a lot of people I want to do songs with that I’m a fan of. But my top two that I'm extremely obsessed with is Beyoncé and Chief Keef. I want to work with Drake and Lil Wayne, too.

I've noticed that you do not hesitate when you want something. You just figure out a way to make it happen. 

All it takes is faith and manifestation. One, you actually got to put the work in and have discipline and know that it is there. You just gotta work for it. I tell everybody that's gonna get you a long way. Manifesting and having faith and actually working and reaching toward that goal. I don't feel like it's nothing you can't accomplish if you have your mind set to it and you don't ever stop or give up on it.

Your music is full of these nuggets of wisdom that may help people learn how to navigate different life challenges. Would you ever consider writing a self-help book?

I was actually talking about that with one of my friends.

Alongside that, I could see acting in your future too. I think about the City Girls working with Issa Rae down in Miami on "Rap S—" and I could easily see a show about your come-up set in Memphis. Is Big Glo the actor something we can look forward to?

Yeah, of course. Before I got into music, I wanted to act. I love Meagan Good, Taraji P. Henson. Those are my top two. I like Kevin Hart, Idris Elba. It’s a lot of people. I like Regina Hall.

You’re heading out on a 16-city solo tour soon. How are you preparing for tour life? Do you have to learn any choreography?

Yes. I've been going to practice a lot. I've been doing good though. We gonna put together a good show on the tour. We gonna turn up. I actually like doing choreography.

Were you into choreo growing up?

Yeah, I was a majorette, and I still can't dance. But I like to learn, and once I get it down pat, and I know how to do it, I'll be like, "Yes!" But I got two right feet. I don't got two left feet. [Laughs.] So that's why I like learning. ‘Cause when I just be on the stage rapping, it can get boring if you just walking around, you know? They wanna see you pop out with a little somethin’ somethin.’

Who are you taking on tour?

Gloss Up, Slimeroni, K. Carbon, and Aleza.

After the tour, do you have any plans to release an album or another EP in 2023?

Most definitely. I'm changing it up. I'm gonna have different guys on it.

Listen: All Of The Rap Music 2023 GRAMMY Nominees In One Playlist

For the uninitiated, Bonnie Raitt is just an "unknown blues singer" — albeit one who managed to nab the Song Of The Year award at the 2023 GRAMMYs, plus two other trophies. But to the millions in the know, and the choice few in attendance for a chat with Raitt at the Grammy Museum on March 5, she is a living legend.

Over the course of her decades-long career, Raitt has earned 30 GRAMMY nominations, taking home 13 golden gramophones for tracks like "Nick Of Time," "Something To Talk About," and “SRV Shuffle,” as well as albums such as Luck Of The Draw and Longing In The Hearts. Last year, Raitt was awarded the GRAMMY Lifetime Achievement Award, and at this year’s ceremony, she snagged GRAMMYs for Best American Roots Song, Best Americana Performance and the coveted Song Of The Year.

Before she heads out on a tour of the western United States and Australia, Raitt sat down to chat with moderator David Wild for about two hours, musing not only about her "total surprise" about snagging the Song trophy, but also about her experience at the ceremony. It was an illuminating and downright charming experience — as well as an educational one. Here are six things we learned at "A Conversation With Bonnie Raitt." 

Taylor Swift Is A Fan —  And A Humble One At That

Raitt recounted being chatted up by Taylor Swift during the GRAMMYs, with Swift telling Raitt backstage that she felt okay losing Song Of The Year to her. Swift's "All Too Well (10 Minute Version)" was in competition, alongside works by Lizzo, Adele and Harry Styles.

Swift also introduced herself to Raitt, whom she’d never met, saying,"Hi, I’m Taylor." Raitt said she responded, "Ya think?" — which made the audience in the Clive Davis Theater crack up.

She’s A Master Collaborator, With More On The Way

"No one commands more respect" amongst their musical peers than Bonnie Raitt, said Wild, who's worked on the GRAMMY Awards as a writer since 2001. Whenever the show’s team has struggled to think of who could best pay tribute to someone like John Prine, Ray Charles, or Christine McVie, "the answer is always Bonnie Raitt."

That’s probably why, as Raitt noted, she’s recorded duets with more than 100 different musical acts — from Bryan Adams to B.B. King. Raitt added that she’d still love to work with Keith Richards, Bob Dylan, and H.E.R., and that fans can anticipate new collaborative work coming from work she’s done with Brandi Carlile and Sheryl Crow. 

Raitt added that she’s gotten really into Unknown Mortal Orchestra lately, who she heard about through Bruce Hornsby.

She’s Learned From And Befriended Musical Masters

Raitt was effusive about her love for King, among others, saying that one of the great joys of her career has been sitting at the feet of blues greats like Sippie Wallace and Son House. The singer/songwriter expressed her gratitude for being able to help get so many of these once-forgotten masters both the attention and the pay they deserved. She cited her work with the Rhythm And Blues Foundation as being of great importance to her personally, saying that it’s vital that the roots of blues and jazz are taught in schools today.

Wild also got Raitt to open up about her friendship with legendary gospel-soul singer Mavis Staples, who toured with Raitt just last year. Calling Staples, "all the preacher I’ll ever need," Raitt said she thinks she and Staples bonded over being the daughters of famous fathers. "It’s a great honor of my life being friends with her," Raitt said of her "mutual sister."

Later, Raitt also waxed rhapsodic about another famous daughter, Natalie Cole, who she said she’d been thinking about all day.

Raitt’s Got An Independent Spirit And An Independent Label

A good portion of Wild and Raitt’s chat was devoted to the star’s career trajectory. The two detailed how, as a 21-year-old college student, Raitt signed to Warner Bros. only after they promised her complete creative control of her own indie label, Redwing.

Raitt said it was only with the help of a"team of mighty women" that she was able to go independent. She cited lessons from friends like Prine, Staples, and Jackson Browne, from whom she learned going it alone could be done successfully. 

Bonnie Raitt Almost Missed Out On "I Can’t Make You Love Me"

Raitt also talked a bit about her previous GRAMMY triumphs, including her run of nominations and wins around 1989’s Nick Of Time. Her popular single, "I Can’t Make You Love Me," was originally written for Ricky Skaggs, who intended to make it a lively bluegrass record. 

Raitt added that she thinks the song "Nick Of Time" struck a chord because she opened up about what it means to be getting older.

She’s Not Planning On Retiring (Or Dying) Any Time Soon

After joking that COVID lockdown felt like "house arrest" and "hibernation," Raitt said that her recent tours have been a blessing. "It feels like I was under the earth without any sunshine," Raitt says, reassuring attendees that she’s "never retiring." She said that while she’s lost eight friends in the past three or four weeks, including the great David Lindley, the 73-year-old is optimistic that she can "be here and celebrate for another couple of decades."

Raitt capped off the event doing what she loves best, teaming with long-time bassist Hutch Hutchinson for an intimate four-song set that included "Angel From Montgomery," "Shadow Of Doubt," "Nick Of Time," and the GRAMMY-winning "Just Like That." Raitt ended the evening by thanking the Recording Academy for inviting her out, joking, "I can’t believe I get to do this for a living."

Bonnie Raitt Essentials: 11 Songs That Showcase The Breadth And Depth Of The 2023 GRAMMYs Song Of The Year Winner

Tobias Jesso Jr. wanted to know how to write a hit song, so he read How to Write a Hit Song. Not that he needed to figure out how to break into the mainstream: he had already written a tune with Sia and Adele that cracked the Billboard Hot 100. But in an effort to take his young career seriously — that of writing behind the curtain for the stars — he cracked open the book at a café.

Just then, a voice: "What the hell are you doing?" He glanced up. It was Sia.

"She was like, 'Why are you reading that?' and I was like, 'I honestly don't know,'" Jesso remembers with a laugh. "I think I just put the book away from that point on and was like, OK, I don't need the books. And I just felt like there's been a different one of those lessons at every step of the way where I'm just like, Man, I think this is what I got to do, and then I just figure it out."

Since that exchange, Jesso has written with a litany of contemporary stars: John Legend, Shawn Mendes, Pink, Haim, Harry Styles — the list goes on. (As per the latter, he co-wrote "Boyfriends" on Harry's House, which was crowned Album Of The Year at the 2023 GRAMMYs.) 

And at said ceremony, he received a historic honor — the first-ever golden gramophone for Songwriter Of The Year. As Evan Bogart, Chair of the Songwriters & Composers Wing, recently toldput it to GRAMMY.com: "We're looking for which songwriters have demonstrated, first and foremost, that they're considered a songwriter first by the music community. We want to recognize the professional, hardworking songwriters who do this for a living."

Read More: Why The New Songwriter Of The Year GRAMMY Category Matters For The Music Industry And Creator Community

Clearly, Jesso fits the mold, and possesses technical chops worthy of How to Write a Hit Song. But his realization — that he can literally throw out the rulebook — speaks volumes as to his flexible, collaborator-first and fun-first process. 

"I get into a room and I really want to enjoy the people, and the songs will come if we're all just being honest," he tells GRAMMY.com. "If you take a few days or weeks to get to know somebody, all of a sudden, your songs are deeper." 

And while working his interpersonal and collaborative magic, he keeps his ears and imagination open — a momentary trifle can become the heart of a song. It happened with Cautious Clay's "Whoa," which came from messing with some, well, whoas. 

"It was a little silly at first," says Jesso,the songwriter whose first output was "inappropriate" high-school joke songs. "But now it wasn't silly anymore."

GRAMMY.com sat down with Jesso about his creative beginnings, the experience of working alongside pop titans, and how his inaugural GRAMMY win for Songwriter Of The Year happened during the happiest, most creatively fruitful period of his burgeoning career.

This interview has been edited for clarity.

How did it feel to take home the golden gramophone — the first ever in this category?

It felt tremendous. It felt amazing. It's such an honor to have received it, and I felt the weight of what it meant. I get really stage frightened, and so I kept telling myself there's no way I was going to win, just so I wouldn't be nervous or anything like that. 

But weirdly, when I did win, I was very not nervous. I don't know how to put it, but it was the opposite of what I thought I would feel. I don't know if I've never been awarded something so prestigious. My elementary school did a piece on me after I won the GRAMMY, and it was sort of largely a "We didn't see any talent at all" kind of thing.

So, I'd say "tremendous" would be probably the one word I would feel most aptly describes it. I'm just really, really proud of the category and its creation, and super lucky to have been a part of it at all. Especially in the year that it comes out. I was baffled that I was nominated. 

I had already felt like that rush of whoa, this amazing thing happened when I was nominated. And then winning was the next level of completely beyond what I could have ever expected.

How does the win help chart the next stage of your career?

As a songwriter, your job is to serve the artist. Your job is to serve the artist — the person who the song's for. And I think because of that, most songwriters have a very serve mentality, which generally doesn't work out well on the business side of things for you. 

I think if you took all the producers in the world and took all the songwriters in the world and tried to look at which ones are more business savvy, I'd say nine times out of 10, it's probably the producers. 

I think a lot of people — artists or songwriters among them — have imposter syndrome, feeling like they don't really know whether they belong there or they're just lucky or they have what it takes for the next one, even. If they know they had a good run or whatever, they're always going back to the well and praying that there's something in there. 

And I think this GRAMMY is almost like having a symbol of a really good run — a really good, fertile time of creativity or something. TI think the way I see it is sort of a symbol of this period of time where I had a lot of ideas, and worked really hard, and managed to somehow win this thing, which is, for me, is huge. It means a lot. 

For the songwriting community to have the award to look forward to, to have this symbol of Hey, you can be creative as a songwriter and just be a songwriter who doesn't sing and doesn't produce, and [the fact] you can get this prestigious symbol of your gifts that the world will now recognize — I think that's a wonderful thing for songwriters to have.

Take me back to the beginning of your career writing songs, either for yourself or others. The first time you really embraced this magical act of creation.

I was such a lazy songwriter for so many years because I always loved writing songs, writing songs with my friends in high school and stuff like that. But I never really wanted to play an instrument, and I never really wanted to sing them myself. 

I think probably back in high school, in 1998 or '99, it was because they were joke songs. So I probably didn't want to sing them because they were inappropriate or something. I always wanted to. The beginning for me was definitely a sort of moment of hearing Tracy Chapman when I was like, Oh, this is what I'm going to do. Not be Tracy Chapman, but write songs.

From there I was really lazy and I just tried to do as little as possible, but I had this sort of confidence that I was somehow good at it. So, I would sometimes have my friends who played guitar or my friends who played piano, or whoever was around, do the music part for me, and I could just kind of pipe in and direct where I felt like my skillset was. 

I started writing on piano for the first time when I was 27. That was a big moment for me where I was. I feel like I finally figured it out. It took me a long time: I still don't know how to play the piano, but I know I'm going to figure this out now.

I made a lot of mistakes along the way with bands and with albums or whatever. Things that just didn't exactly go the way [I planned them]; my gut was eventually telling me it just wasn't right. And then, when I started playing piano, it just finally all felt right, and I didn't think too much about it. I just sort of started doing it. 

During that time, I unfortunately had to sing to get my album out, which was sort of a means to an end. But as soon as I was able to, I ducked away from that and started writing. Then I just had a new job. I was like I got promoted or something. 

As you honed your ability and developed your craft, how did you follow that chain of connections to be able to write for who you've written for?

It's funny because Adele was the first person I worked with — [but] not in a professional way where managers and stuff like that are involved, and it's not just a friend of mine from high school or something. She was sort of my blueprint for how those things went.

I couldn't have gotten any luckier than with Adele, because her blueprint for how to do a writing session is the most pure in the game. There's nothing to hide behind. There's no producer in the room. She came to my friend's grandparents' where there are no mics; there's no studio equipment at all. There's a piano. And she just goes, "Great, let's write a song."

I don't know that that even exists much anymore. There's not even a microphone to capture what's going on, let alone one of the biggest players in the entire world doing it — just showing up, being like, "Let's write a song." And there's nothing to record her. I thought that was really cool. I'm like, "That's how I write songs. I just sit in front of a piano and just do what I think I like." And she was like, "And me too."

So, that's how we got along real great off the bat. And then from there, I would say it was just the most epic amount of failures and trial and error to figure out what the hell I was doing in every different session. I mean, I was treading water at times, and I felt like I was smoking crack sometimes, because I was so creative in a certain scenario I didn't expect to be creative in or something like that.

I think it's just this kind of learning process. There are a lot of people who are typically geared towards one style of writing. You're the country guy or you're the pop guy, or you're the ballad guy. And I could see that I was getting typecast. I was starting to get typecast, especially early on in my career because ballads, that's just the tempo that's naturally within me. It's sort of my soul tempo to just slow things down. I can write much easier in that tempo. I'll always sort of naturally progress there.

But I wanted to push the limits of that, and I wanted to figure out a way to get out of that typecast. And so I tried as quickly as I could to pick people who would be like, "Please don't play a ballad."

And when I started doing that, it was, again, trial and error. I think Niall [Horan of One Direction] was the first person I worked with who was in the pop world, and he was very much an acoustic singer. So I think that I was going into that session thinking I wanted to do upbeat pop. So I don't know — you get in the door and then you just try to acclimate yourself to the environment and help out as much as you can.

I think that's the best way to put it, because you never know what you're going to be doing. You never know what the artist is going to want from you or not want from you. A lot of the job is just figuring all that stuff out and then trying to just have fun while you're doing it. I think it's just that good energy, good attitude, and good people tend to sort of gravitate together.

How would you characterize the state of your artistic journey at this point?

I would say it feels the richest, in the sense that I'm the happiest I've been working.

I've found my rhythm — my perfect work-life balance kind of thing — so I can spend time with my son. And I think because of all of the time I've spent writing songs and how many songs come out, which is not a lot compared to how much you spend writing, you kind of learn that the relationships you make in the room are really the things that you really take out of it. It can be a lot more than, "I'm just a songwriter here to serve this artist" or whatever.

Lately, probably because of all the time I've spent doing it, I get into a room and I really want to enjoy the people. And the songs will come if we're all just being honest. We all know why we're here. We don't need that pressure in the room, and we don't need the A&R sitting in the room. We can get a song, but let's just be honest and really enjoy each other's company for a while.

And I think once that starts happening, it's way, way more fruitful in the long run. Because if you take a few days or weeks to get to know somebody, all of a sudden, your songs are deeper.

As a songwriter, your job is to point out metaphors or parallels — and things that could spark some interest in an artist's mind. And the better you get to know somebody, the more amazing the writing process can be.

That's been happening a lot in my recent sessions with Dua [Lipa] and Harry, another just amazing person. He is a great guy, but we haven't done that much writing together, but we know each other mostly through Kid Harpoon — Tom [Hull], who's the best.

I'm getting to know the people, and that's the most important part for me — I'm working with the people I want to work with. That's my journey now. I'll always work with new people, but I don't need to work with people I don't really vibe with or listen to. That's not really my interest anymore, especially if I'm in it for the right reasons. I'd say it's just more intentional, and I'm being more honest.

When you walk into a room to write with somebody, what are the first steps, or operating principles?

My operating principle is: Do I want to get to know this person, and do they want to get to know me at all, or do they just want to write a song and not want to open up?

If it's somebody who seems very open to talk, that's usually a good sign. And if not, then you just do what they want. You start writing a song and that's fine too. Sometimes there's great, catchy stuff. It's not always the deepest stuff.

Maybe they're the ones writing the lyrics, so maybe it is. But my operating principle is kind of, if I'm having a good time and everyone's having a good time, we're doing something good. We're not writing a bad song. We're just not. If we were writing a bad song in this room of professionals, we wouldn't be having a good time.

And when you're having a good time, good ideas do come. Even if they are silly at first and they're more openly accepted, and everything in the room is flowing better when those channels of enjoyment are sort of open, and everyone's laughing and having fun and dancing and being silly, that's how you get creative.

I don't know of many songwriters who are just dead serious. I've maybe met a couple. So I think my operating principle is to have a good time. That's going to be the funnest day, no matter what. It's probably going to be a better song for it if you're having fun and you like the people and they like you, and everything's going well.

Why is it crucial that the Recording Academy honor not only public-facing creators, but those behind the curtain?

I won't speak for myself as much as just the amazing people who I've worked with. You can't understand what kind of work has to go into a song. It's so funny, because it's a three-minute thing that sounds like most people can do it in an hour or something, but some of these things take months of work to get right.

I think it's really important to acknowledge everyone involved in each of the processes, because to give credit to just producers and artists, and then it's like, "Yeah, but the storytellers aren't even in the room," is like the congratulating a director and an actor, and then being like, the writer is s—. It's like, what? The movie wouldn't exist without them!

That just wouldn't happen. So, it feels like the right thing. I'm a bit overwhelmed and still a bit in disbelief, but it's snowing in LA, so miracles do happen.

What would you tell a young songwriter who wants to roll up their sleeves and do this?

I would say just be a good person and keep learning. Everyone's not perfect at the start. But if I had to give one piece of advice that was super, super important to me, is the good guys are winning in the end sometimes.

Like I said, the friendships and the artists, you don't want to come in being a d—. And I don't mean that strictly for men. I just mean whoever's coming in, you want to be a nice person. I think there's a lot of good people, and there's a lot of bad people too. You find your crew — energy finds energy.

Meet Stephanie Economou, The First-Ever GRAMMY Winner For Best Score Soundtrack For Video Games And Other Interactive Media

Whenever Bobby McFerrin sings, freedom reigns. It twists and shouts; caresses and soothes; howls and coruscates.

After racking up 10 GRAMMY Awards and worldwide acclaim, McFerrin said this when the National Endowment for the Arts inducted him into its 2020 Jazz Masters class: “My pursuit of music has always been about freedom and joy.”

The son of two incredible singers, Sara Cooper (a former vocal professor at Fullerton College) and Robert McFerrin (an operatic baritone who was the first Black American man to sing at New York City’s Metropolitan Opera), McFerrin seemed destined to become a star. He sang in church choirs while growing up in Los Angeles. He studied music at California State University at Sacramento and Cerritos College in Norwalk, California. Afterward, he played piano and organ with the Ice Follies and in pop bands. And in 1980, he toured with the iconic jazz singer, Jon Hendricks.

McFerrin was 31 years old when he released his debut LP in 1982. But his artistry sounded fresh and fully developed. He contorted his four-octave voice in an array of colors, textures and improvisational shapes, liberating the role of a jazz singer.

McFerrin’s reputation as an ingenious and fearless virtuoso grew. His 1984 sophomore LP, The Voice, marked the first time a jazz singer recorded an entire album without any accompaniment or overdubbing. In addition to showcasing marvelous interpretations of songs by James Brown and Billy Strayhorn, it also revealed McFerrin to be an engaging composer through such infectious songs as “The Jump,” and “I’m My Own Walkman.”

A year later, his guest appearance on “Another Night In Tunisia” from the Manhattan Transfer’s LP, Vocalese, earned McFerrin his first two GRAMMY Awards. The following year, he won a GRAMMY for Best Jazz Vocal Performance, Male for his stunning rendition of “Round Midnight,” featuring pianist Herbie Hancock from the movie soundtrack, Round Midnight. His collaboration with Hancock also garnered McFerrin another GRAMMY win in 1987 for Best Jazz Vocal Performance, Male for “What Is This Thing Called Love?” from the LP, The Other Side Of Round Midnight.

For all of McFerrin’s exhilarating virtuosity, he imbues it with vast emotional range, especially humor. He can infuse his improvisations with the madcap kinetic energy of a Tom and Jerry cartoon chase scene, then pull the amorous heartstrings with a tender ballad.

Of course, the lyrics that McFerrin became most famous for are from his sanguine 1988 hit, “Don’t Worry Be Happy,” which catapulted him into superstardom. The song won three

GRAMMY Awards — Song Of The Year, Record Of The Year and Best Pop Vocal Performance, Male.

That enormous success didn’t impede McFerrin’s flair for adventure. He brought a quixotic spark to his records and projects that broke the conventions of jazz singing. He collaborated with classical music heavyweights such as cellist Yo-Yo Ma, pianist W.A. Mathieu and the St. Paul Chamber Orchestra; he has created elaborate vocal choirs such as 2010’s VOCAbuLarieS with composer Roger Treece; and delved deep into the Negro spiritual canon on his enthralling 2013 album, spirityoual.

Nearly 40 years after winning his first GRAMMY, McFerrin’s continued boundless musicality is a true embodiment of artistic freedom.

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Stephanie Economou was so certain she wouldn't win a GRAMMY, that she sat near the back of the auditorium.

The video game soundtrack composer was nominated for the inaugural Best Score Soundtrack For Video Games And Other Interactive Media award for her score to "Assassin's Creed Valhalla: Dawn of Ragnarök" — a lavish expansion of the latest entry in Ubisoft's series of historically inspired action role-playing games.

"I was up against titans in the video game composing industry, so I was just happy to be nominated and happy to be there," Economou tells GRAMMY.com. But despite the heavy competition — Austin Wintory for "Aliens: Fireteam Elite," Bear McCreary for "Call of Duty Vanguard," other industry juggernauts — the golden gramophone was hers.

From rows and rows deep, Economou dashed to the stage feeling more than a little conflicted. "I was experiencing a lot of impostor syndrome," she says. "I'm still pretty new to this, and I was like, Did I earn this? Do I deserve this?" 

It was Wintory, who Economou characterizes as "very, very, very well-known," who set her self-doubting mind at ease: "It's absurd to even question why you're here," he told her, from her recollection. "The music is great, and what you represent is something important."

The soundtrack to "Assassin's Creed Valhalla: Dawn of Ragnarök" isn't just high-quality; it's immersive, evocative and boundary-pushing. Taking cues from neofolk, Nordic folk and black metal, Economou employed a diverse palette of instruments — synthesizers, lap harp, viola da gamba, et al — to make the open-world RPG evermore captivating and transportive.

Economou opened up to GRAMMY.com about her creative journey through the worlds of film and TV, the manifold inspirations behind the "Dawn of Ragnarök" score, and her hope that this new GRAMMY Award will grant the video game music community the esteem it deserves.

This interview has been edited for clarity.

I imagine there's a degree of aristocracy in the video game scoring community, as there is in many subcultures. If so, was there a feeling upon receiving this GRAMMY that it's giving way a tad?

Yeah, I think there was. Truly, whoever won this category, it was going to be a huge celebration, because it's such a win to even have the validation from the Recording Academy to have video games as their own thing. So, regardless of who won, it was always going to be somebody who I think has earned a level of respect in the industry.

But I do think there is something to be said potentially for the fact that: yes, I am younger, and I am slightly newer to games. Maybe that balance is shifting where people are connecting with creators who are coming at this with a different lens and have something slightly different to say.

I just think that as a composer, I represent something different from what much of this industry can be — which is not better or worse, it’s just another perspective. And sometimes people can be attracted to what that diversity can bring.

Tell me about your early inspirations and what drew you to this medium.

I grew up playing violin and piano, and I pursued in college specifically concert music. So, I didn't score my first short film until I was in college at New England Conservatory, which is a music-only school.

There was just something there that clicked with me. I loved the collaborative process, working with a filmmaker who was really challenging me to try things out of my comfort zone. I grew up loving a lot of music. I grew up loving orchestral music because it's what I was playing in school. Most of all, I grew up loving classic rock, and just the rock genre — punk, metal, things like that. So, I have a lot of different, very, very eclectic influences, which I think is what made it so exciting to write music that felt genuine to me.

But I thought that film music and scoring for media in particular offered this really rare opportunity to potentially harness all of those influences that I loved from growing up — just putting them in a blender and seeing what comes out.

Depending on the project you’re working on, too — you could be working on a period drama where you have to study baroque music, or you could be working on an Assassin’s Creed game and someone says they want to do a black metal score. That’s pretty much exactly what happened. So, I love the challenge that’s built into this work.

Stephanie Economou. Photo courtesy of the artist.

Tell me how your career ramped up to "Assassin's Creed Valhalla: Dawn of Ragnarök." What games did you work on prior to this title?

I mainly just worked in film and TV. Video games are still a pretty new thing for me.

But when I moved out to LA to start working in the industry, I got pretty lucky and ended up working for a composer named Harry Gregson-Williams, who is very well-known and respected. He composed for Shrek and Chicken Run and The Equalizer and Mulan, and had a bunch of huge, really different films.

So, I cut my teeth with him for six years and was writing on his scores and just being a part of his team, and that's pretty much where I learned everything. I got my credits writing additional music on his projects. 

And when I went out on my own, I was looking to get offered a Netflix TV series called "Jupiter's Legacy," which I think was a big catalyst for making an imprint with Netflix in particular, and with other people who really enjoyed that show.

From there, I've been doing lots of different work — documentary work, feature films, animations, a lot of different stuff. I instantly forget every single project I've ever done when anybody asks me this question, but there are lots of things that were propelled forward.

And then, Ubisoft called and said they were looking for a composer they hadn't worked with before — someone who didn't necessarily have game experience — and they asked someone to demo for this DLC [downloadable content] for "Assassin's Creed Valhalla" called "The Siege of Paris." That was my first intro to video game music.

So, I demoed for that, I got that job, and then the following expansion was "Dawn of Ragnarök," so they asked me if I could do that one.

What are some of the specific procedures involved in scoring a video game? What mental space do you need to occupy to write music for games as opposed to the other mediums you've worked in?

In film and TV, those stories are fixed. So, even though they might be editing throughout the time you're writing the music, they're still linear. Video games are nonlinear and interactive with the player, so the music is very alive. It's almost communicating with the player as they're going through the story.

When you're composing the music for something like that, you're kind of designing it as well. So, you need to have an awareness of: OK, even though this track is three minutes long, the player could be in this space for an hour.

Or they could happen upon a danger or tension area, and you need to design layers on top of a base layer that could be triggered at any moment, that can give them that rush or feeling of uneasiness. And then you could have a fight break out, and it's all sort of modular building blocks.

But the biggest challenge that comes with something like that where there are so many moving parts musically, is that you still need to make sure that it's not just the same thing looping over and over again.

The music needs to have shape and a theme, and it can have harmony and modulate, and each of the layers can play with the rudiments of tempo. You can play with double time and half time and triplets and subdivisions that can play into that intensity, but in a very carefully designed way.

So, there are a lot of levels of awareness that need to go into composing something that is interactive and nonlinear, which I think is a really fun challenge. But coming into games and being newer to it, there was a steeper learning curve.

I think that's the challenge with it — making a piece feel really musical and gripping, but being able to do all of those very specific technical things at the same time.

How would you characterize your personal stamp on whatever score you create?

I'm truly bad at recognizing what I think my signature is, because I think it's ever-evolving. But I do think that I try to bring an edge, or something a little bit risk-taking, into all of the music that I make.

I really don't like the idea of writing the same cue more than once, even though sometimes that's what we have to do for the job. I really like the idea that not one of my scores sounds like another one. That's not specific, but process-wise, I get excited by projects that can allow me to do something I haven't done before.

I feel like the space of video games is especially encouraging for taking those kinds of risks, and working with Ubisoft, that's definitely what they were doing. At every turn, they were like, Push it further, get more experimental, get less expected. And I love that. I love playing with the expectation of the listener and redefining what people consider to be game music.

Tell me more about how you incorporated the building blocks of black metal in the "Assassin's Creed Valhalla" score — grainy production, tremolo picking, a symphonic sweep.

The black-metal thing came as a suggestion from one of the game developers very, very early in the process. I love metal music, but I had never studied the black-metal subgenre in particular. So, I looked into that stuff.

My first protocol was finding musicians who were really well-versed in that. I found this band called Wilderun; Wayne Ingram is the lead guitarist. He was one of the biggest collaborators on this project, and he introduced me to Heilung and Wolves in the Throne Room and all these amazing black-metal and neo-folk bands.

"Assassin's Creed Valhalla" also has this Nordic folk influence, which is something I wanted to tie into "Dawn of Ragnarok." There's actually a lot of musical overlap, I would say, between Nordic folk and black-metal. Even if it's coming from a rustic, primitive way, it's very cinematic. You can have these symphonic sorts of influences with distorted guitars and really punchy drums and blast beats and growly vocals and stuff.

So, it all ends up tying together, but getting the right temperature for each of the stylistic influences was a challenge. So, dialing in that black metal and some of those performances from the soloist… it wasn't hard, but it was definitely something that I had to pay very close attention to [in order] to make sure that I was really nailing it.

It was super fun. I never thought I was going to be able to write a black-metal influenced score, but the best part of it was being able to collaborate with these musicians. It was just a really amazing, fruitful experience.

Tell me about your other collaborators on this soundtrack.

Ari Mason is another one of the soloists. She was a vocalist and played viola da gamba on the score too. She put off this really fresh Nordic folk, neofolk energy to the whole score, which was really amazing.

I got a tagelharpa, which was really, really difficult to play, but cool to just gather. I tend to collect instruments based on the project that I'm working on. So, I recorded on that and experimented with a lap harp, which was really fun, and then recorded with a bunch of different string instruments.

And then, we put some synths in there, because, as you probably know too, black metal and neofolk, it's very uniquely ambient and textural as well, So even though there can be these big black-metal moments, there's a lot of heavily curated ambience and textural stuff going on in there too.

That's the most fun stuff for me. That's something that I feel like lives in most of my music, regardless of the style.

Prior to your black-metal immersion, what are some other formative influences that made their way into your work?

So, I grew up listening to System of a Down, and Toxicity is probably still one of my favorite albums of all time. I listen to it [chuckles] a lot. I do feel like there were some times when it was tipping more into System of a Down, and Ubisoft was like, "I think we're departing a little too far from black metal!"

Pink Floyd is probably my favorite band of all time, and Animals is my favorite album. There's things in that music where I can look back at my own music and say, "Oh wow, there's something in there that does remind me a bit of Animals," or a bit of this, a bit of that. I used to listen to Blink-182 and stuff from my childhood that brings me a lot of joy still. And then newer stuff like Patrick Watson and Father John Misty.

I try to just listen to new music whenever I can — which, truth be told, I struggled with for a long time, because working in music and doing music all day, sometimes you just feel really inundated and don't want to listen to anything else.

So, I sort of struggled with that for a while. But now, every morning, I come into the studio and go on YouTube and just listen to different things that I have never heard of before, and I think that's a really inspiring way to start the day.

Stephanie Economou. Photo: Claus Morgenstern

With this GRAMMY in hand, where do you want to creatively venture next?

I would just love to keep working with these amazing creators in the video game space and keep doing more film and TV projects. I always strive to work with storytellers who are saying something different and being innovative, and people who are going to want music that opens a different dimension for the viewer and the audience.

I do feel like games are the most direct way into that world for listeners. I think it's all art, really.

Can you talk about the subculture of video game scorers, positive or negative? What would you do to change it if you could?

I think we've all read about how some of these video game companies can be very toxic working environments, and in particular for women. I have to say that my experience as a woman composer in the video game music space is that I have only been supported by these game companies, and it's been a really lovely, encouraging space to make music. Then, I would say the video game composing community is really great too.

I really appreciate this community of composers. We're all just putting our heads down and doing the work. But ultimately, I think that the amount of diverse voices in video games is a bigger population as compared to film and TV. I think game companies are more apt to hire women composers, and video game composers are super-accepting and a generally diverse group of people.

I'm really lucky to be here, and I've only felt support from my fellow artists in this world. So, I would say all good stuff, but maybe ask me in 10 years and I'll have some more stories.

With the initiation of this GRAMMY category, do you feel like the video game music world might get more of the respect that it deserves?

I'd f—ing hope so, man. It's so crazy that it did take this long to recognize video game music on its own.

There are some people I talk to who aren't really even gamers or don't really understand how exciting the video game medium is. They're like, "Oh, wow, it's really a sign of the times that video game music is being recognized." It's like, we've been here for decades.

I think it's well overdue, especially because gamers really, really listen to this music. I grew up gaming and I still do now, and there's something about hearing those scores that I grew up with from these games; it elicits this very visceral memory. It sets you in a place and time and it's a very deep-seated thing.

I love film soundtracks too, but I don't get that same overwhelming thrill when I listen to the music for a film soundtrack as I do for a game soundtrack. If I hear the theme for "Halo," it's like I'm overcome, and I think there's something to be said for that.

I think people who live in these narratives in video games really want to listen to the music again and re-experience the excitement of that story just by listening to the soundtrack alone. It defines this little slice of time that they enjoyed this game and fought through it. It's just a really special experience.

So, I think it's well-timed that game music is recognized, because it really does offer this emotionally connecting experience for the audience.

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