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Nipsey Hussle's Entrepreneurial Legacy: How The Rapper Supported His Community & Inspired Rap's Next Generation
On June 18, Nipsey Hussle's The Marathon Collective opened in his hometown of Los Angeles. GRAMMY.com looks back on the late rapper's multifaceted career that continues years after his untimely 2019 passing.
Nipsey Hussle was an embodiment of his stage name. Born Ermias Joesph Asghedom, the rapper's hustle led to his rise through the music business ranks, from artist to mogul. His remarkable transformation — from selling mixtapes out of the trunk of his car to owning and operating multiple storefronts on Crenshaw and Slauson in Los Angeles' South Central neighborhood — was cut short after his untimely death on March 31, 2019.
Though Hussle is gone now, his legacy endures in both his neighborhood and within the rap community. In L.A., Hussle intentionally planted businesses to provide the impoverished area with an opportunity to grow economically. His ambition to succeed has greatly impacted the upcoming generation of rappers, like Roddy Ricch, whose Nipsey collaboration "Racks In The Middle" won the GRAMMY for Best Rap Performance in 2020.
Despite his absence, the rapper's business deals continue to prosper at the hands of his family and team who are dedicated to his vision and legacy. On May 17, his estate hosted a special screening of The Marathon (Cultivation), a documentary on the late rapper's life and journey through the cannabis industry.
Hussle first started growing and selling marijuana to fund his recording career, which led to running into troubles with the law. Once it became legal in California, he and his brother, Samiel Asgehdom — Hussle's main business partner — wanted to get ahead of the fast-growing industry; the two developed their cannabis strain Marathon OG with The Cure Company.
On June 18, another milestone was added to Hussle's legacy: the grand opening of The Marathon Collective, a THC and CBD retail store in Canoga Park, Los Angeles. This was a huge victory given that Nipsey, his brother Samiel Asgehdom, Adam Andebrhan, and the late Stephen Donelson had been attempting to get their cannabis license since 2017.
Photo: Edgar Medina & Hugo Aguilar
"Through the ups and downs, whatever we were doing, the key was not about money but trying to make our business work,'' Asghedom told GRAMMY.com at the store opening. "So, whether [the Marathon Collective] becomes a billion-dollar or a thousand-dollar company, what Nipsey thrived on, and what we also do, is to ensure that everyone has a job and a legitimate opportunity."
Hussle's father, Dawit Asghedom, joined Samiel in helping to uphold the late rapper's ambitions and also attended the grand opening. "I hope this is an example to our community that when you start, there will be bumps in the road," Dawit told GRAMMY.com, "but if you continue, you'll achieve in any pursuits you have in your life."
The Marathon Collective is the second brick and mortar store of Hussle's. In 2017, he opened the Marathon Clothing store (co-owned by Samiel and his friend Stephen Donelson), which was an innovative "smart store" where customers used an app to gain access to exclusive content while making purchases. The building now serves as a memorial site for Nipsey, as he was fatally shot outside of the store in 2019. According to Samiel, the retail store has a new location on Melrose that the team is renovating, and it is expected to open in the next six or seven months.
Long before he pivoted to a successful businessman, Hussle's knack for entrepreneurial ventures began with his career as a rapper. He got his first shot at a musical career in 2008 when he signed with Epic Records. However, after Epic experienced financial difficulties in 2010, Nipsey chose not to renew his contract and left the label — but instead of being discouraged, Hussle seized the opportunity to build his name and brand his way. He established his own label, All Money In, in 2010, rather than looking for one to help him launch his career. Soon after, he released his mixtape The Marathon.
The Marathon is a mantra that essentially became Hussle's brand, and serves as a metaphor for the journey of life. A marathon takes time; ultimately, it's about striding with patience and perseverance. Hussle never glamorized entrepreneurship; he always depicted it truthfully in his music: "I'll say it's worth it, I won't say it's fair," he raps on the title track of his 2018 album Victory Lap. "Find your purpose, or you're wasting air."
While Victory Lap proved to be a commercial win — it peaked at No. 2 on the all-genre Billboard 200 albums chart and earned a GRAMMY nomination for Best Rap Album in 2019 — Hussle prioritized ownership and authenticity as opposed to focusing on mainstream success. He used music to explain who he was and how he grew up, meanwhile maintaining control over his masters.
"There were many opportunities for Nipsey's career to take off commercially and be more mainstream, but he followed a mantra that we still practice daily, brand before business,'' Jorge Peniche, longtime friend and business partner of Nipsey Hussle, told GRAMMY.com. "He wanted success on his terms — not only for himself, but for people who were with him from the beginning."
Hussle proved that a loyal, core following was valuable through his Proud 2 Pay campaign — a marketing strategy for his mixtape, Crenshaw. Hussle sold 1,000 physical copies of his highly anticipated mixtape for $100. He believed that because he had such a strong connection with his fans and community, people would be proud to pay for this body of work, and he was right.
The marketing strategy went viral, and with only three days of promotion, the albums sold out in 24 hours. Hussle's hustle went viral in the hip-hop community and gained notice from billionaire rap mogul JAY-Z, who bought a hundred copies.
"The whole thing is, we're going to make all these young n<em></em> say f<em></em><em> these labels, "said Hussle in a statement he released via YouTube. "Once the culture changes with these artists' expectations, what will the labels do? They're going to do one of two things — give n</em>* better deals, or they will crumble and turn into Blockbuster."
Hussle had previously introduced himself to the West Coast rap scene with mixtapes like 2005's Slauson Boy and Bullets Ain't Got No Name (which became a trilogy of mixtapes, released from 2008-2009), but this campaign delivered a message. He was not only focused on producing hits, but also on building an empire. Nipsey found a balance–– investing himself into music while also seeing the value in branching out into other endeavors.
As his notoriety grew, he envisioned releasing his first studio album with a bigger promotional push. This led to him signing a strategic partnership with Atlantic Records in 2017. (Although specific terms were not disclosed, it was revealed that it was a multi-album deal.) Hussle received major backing for Victory Lap, while maintaining complete control of his All Money In record label and its roster of artists — a rare deal for artists at the time.
But he didn't stop there. Hussle shared his success with his community again by partnering with entrepreneur David Gross to open Vector90, a professional co-working space in Crenshaw, in February 2018. The space aims to "anchor cultural and intellectual hubs for entrepreneurs and creatives."
Nipsey had 14 different businesses in total, spanning industries from restaurant to beauty. His work with inner-city youth was among his most notable efforts; one of his final initiatives was building what is now the Neighborhood Nip Foundation, an organization dedicated to providing opportunities for young creatives in music.
Months before his death, Hussle joined an investment group that planned to use a tax break provided by a recent federal law to rebuild his neighborhood and other forgotten low-income areas. He realized the gentrification that was taking over Los Angeles neglected South Central, and saw it as an opportunity to expand it himself. Hussle saw the beauty in his community and knew South Central also deserved to grow, but the hands that planted the seed would be from other musicians and politicians from L.A., not developers.
What was important to Nipsey was evident throughout his life — especially in the final years, which he spent investing in and improving his community. Even though his life was cut short, he accomplished what many people strive for: a legacy that will live on after we are gone.
Photo: Jeff Kravitz/FilmMagic
A Guide To Southern California Hip-Hop: Definitive Releases, Artists & Subgenres From L.A. & Beyond
Hip-hop began in the Bronx, but many of the culture’s most unforgettable moments came from Southern California. In celebration of the 50th anniversary of hip-hop, take a trip through SoCal's rich hip-hop history — from N.W.A. and KDAY, to the Super Bowl.
"The sun rises in the East, but it sets in the West," raps Ice Cube on Westside Connection’s 1996 hit, "Bow Down." Indeed, hip-hop began in the Bronx, New York. But many of the culture’s most unforgettable moments have come from Southern California, a region where young Black and Brown people took to hip-hop soon after the Sugarhill Gang’s "Rapper’s Delight" blew up worldwide.
This guide chronicles some of the region’s many musical peaks, from commanding attention in the late ’80s, to virtually dominating the genre in the ’90s, and eliciting worldwide acclaim in the 21st century and beyond.
A Brief History Of Southern California Hip-Hop
Since the first L.A. hip-hop record in 1981, Disco Daddy and Captain Rapp’s "The Gigolo Rapp," Southern California has generated some of the biggest names in hip-hop history: Ice-T, Eazy-E, N.W.A., Ice Cube, Cypress Hill, Dr. Dre, Snoop Dogg, 2Pac, The Game…everyone knows who the kings of the West Coast are. That legacy has not only made the region a prideful one, but also led to assumptions that "gangsta rap" defines it.
But Southern California has yielded more artistic variety than just street politics, whether it’s poetic lyricists like Kendrick Lamar, brilliantly idiosyncratic producers like Madlib, bracing innovators like Freestyle Fellowship, or unabashedly good-time rappers like Tone-Loc and Tyga.
No matter the form, rap in Southern California is deeply rooted in bluesy funk, soul, and jazz. It’s a complex scene that's often divided by neighborhood affiliation and stylistic differences, yet united by a place everyone calls home. Artists in SoCal are unafraid to make soundtracks for dance floors and family cookouts as well as for cruising through L.A.’s freeway sprawl. That common touch is why the city’s brand of rap music resonates around the globe.
Southern California hip-hop has waxed and waned in national popularity, and its creative and commercial dominance in the 1990s and early aughts, thanks to massive hits such as Dr. Dre’s The Chronic and 2001 as well as 2Pac’s All Eyez on Me, continue to cast a long shadow over the culture. However, you’ll find highlights throughout the past four-plus decades, many of which are recounted here.
Key Moments In Southern California Hip-Hop
1983 - KDAY-FM Goes On The Air: When Texas radio programmer Greg Mack was hired by KDAY-FM 1580 AM in 1983, he decided to turn the station into the first rap station in the country. Early West Coast DJs like Dr. Dre and the KDAY Mixmasters — a group of jocks that included Tony G, Joe Cooley, DJ Aladdin, Battlecat, and others — made the station required listening for fans of the fledgling genre throughout the '80s and early '90s. Decades later, and after returning to 93.5 FM as an old-school hip-hop station, KDAY remains a point of pride for the local community.
1986 - Run-DMC’s Concert Sparks A Riot: While largely forgotten now, the events that unfolded during Run-D.M.C.’s ill-fated August 1986 concert at Long Beach Arena made national headlines. Local Crips and Bloods members fought each other in the stands, leading to injuries, arrests and a lasting stigma that rap shows were a magnet for thuggery. In its wake, city officials around the country barred artists from performing, and required massive insurance premiums for shows to take place. In December 1986, Run-DMC appeared on the cover of Rolling Stone to explain why hip-hop shouldn’t be associated with violence.
1989 - The F.B.I. Sends A Warning To N.W.A: On Aug. 1, 1989, the Federal Bureau of Investigation sent a letter to Priority Records, the distributor for N.W.A.’s Straight Outta Compton. "Advocating violence and assault is wrong," wrote the official in reference to the group’s protest song, "F— Tha Police." "I believe my views reflect the opinion of the entire law enforcement community." Ironically, the letter had a galvanizing effect when the group’s management leaked it to the press. Critics who were divided over the album’s merits rallied around N.W.A. as free-speech heroes, and it helped make the group one of the most important musical acts in America.
1997 - The Notorious B.I.G. Is Murdered In Los Angeles: When Brooklyn rap legend the Notorious B.I.G. was gunned down after leaving a Soul Train Music Awards afterparty at the on March 9, the public — correctly or not — viewed it as the culmination of an "East Coast vs. West Coast" rivalry between executives at Death Row Records and Biggie’s label Bad Boy Records, as well as retribution for Death Row superstar 2Pac’s murder in Las Vegas the previous fall. Biggie’s still-unsolved murder continues to cast a shadow over the L.A. rap scene, even though it is hardly the only hip-hop region where high-profile crimes have marred its reputation.
2011 - Odd Future Appears On "The Tonight Show Starring Jimmy Fallon": Tyler, The Creator and Hodgy Beats’s rendition of "Sandwitches" alongside "Jimmy Fallon" backing band the Roots on Feb. 16, 2011 was a veritable youthquake. It not only made Odd Future one of the hottest groups in the country, but also served notice of that younger generation more influenced by online culture than street politics had officially arrived. Few who saw the viral video can forget the sight of Fallon giving Tyler a piggyback ride as Mos Def suddenly appeared out of nowhere, screaming in delight.
2011 – The West Coast Torch Is Passed to Kendrick Lamar: On Aug. 19, 2011, as Kendrick Lamar celebrated the release of his independent album Section.80 at the Fonda Theater (fka as The Music Box), the Game, Snoop Dogg, Warren G, and Kurupt emerged onto the stage. "You’ve got the torch now, you better run with it," said Snoop. Then the rappers embraced Lamar as he broke down in tears and the crowd chanted, "Kendrick! Kendrick!" In the years since the moment was captured on video, Lamar became one of the most important rappers of his generation.
2022 - Dr. Dre And Friends Perform At The Super Bowl Halftime Show: Held at SoFi Stadium in Inglewood, Super Bowl LVI gave Dr. Dre the opportunity to reminisce on his historic career. As he performed classics like "Still D.R.E." and "The Next Episode" with guests like Snoop Dogg, Bronx R&B singer Mary J. Blige, Detroit rapper Eminem, Queens rapper 50 Cent, Compton rapper Kendrick Lamar, and Oxnard rap singer Anderson .Paak, Dre took viewers on a journey through old-school hip-hop lore and created a joyous tribute to the genre. The widely acclaimed show was subsequently honored three times at the 2022 Primetime Emmy Awards.
Definitive SoCal Hip-Hop Rappers
Ice-T: Los Angeles rapper Ice-T was arguably the first West Coast star who elicited respect from New York tastemakers as a peer and fellow pioneer. Inspired by Philly rapper Schoolly D, his breakthrough single, "6 in the Mornin’," is often cited as the first West Coast reality rap song (although some would argue that Toddy Tee’s "Batteram" precedes it).
His 1987 debut album, Rhyme Pays, was the first to carry a parental warning sticker. Ice-T faced censorship throughout his career, most dramatically when police unions and the NRA targeted him for "Cop Killer," his satirical track with his rock-rap group, Body Count. Now in his 60s and a familiar face on the TV series "Law & Order: Special Victims Unit," Ice-T remains a role model for artists who want to make a greater cultural impact than just music.
N.W.A.: As an alliance between DJ/producers Dr. Dre and DJ Yella and rappers Eazy-E, Ice Cube, and MC Ren (early member Arabian Prince left before Straight Outta Compton took off) — N.W.A impressed with their first single, "Dope Man." That led to a 1987 debut compilation for Eazy-E’s Ruthless camp, N.W.A and the Posse. Then, with tracks like "F— the Police," "Gangsta Gangsta," and the surprisingly upbeat radio hit "Express Yourself," Straight Outta Compton made them the most dangerous group in America, and a target of law enforcement as well as the FBI.
After a second album, efil4zaggaN, the group collapsed over financial disputes and interpersonal drama. That’s part of the N.W.A legend, too, as illustrated in the acclaimed, Oscar-nominated 2015 film, Straight Outta Compton.
Snoop Dogg: With his Modelo and Jack in the Box commercials airing nightly, Snoop Dogg is an ambassador for Southern California hip-hop. Discovered by Dr. Dre through Dre’s cousin, rapper/producer Warren G, he debuted with "Deep Cover," where he chanted in a sing-song voice, "’Cause it’s 1-8-7 on an undercover cop!" On his solo album, Doggystyle, he seemed to excel at hit singles like "Gin and Juice" that turned life into a never-ending party full of sticky weed and beautiful women.
In short, he personified how G-funk, a movement that once terrified the music industry, would be eventually mainstreamed into a party open to everyone. No matter one’s age or gender, everyone has a favorite Snoop track, whether it’s old-school favorites like "It Ain’t No Fun (If the Homies Can’t Have None)," club bangers like "Drop It Like It’s Hot," pop cameos like Katy Perry’s "California Gurls," or even bilingual Latin hits tracks like Banda MS’ "Qué Maldición."
Nipsey Hussle: At the time of his murder in 2019, Crenshaw rapper Nipsey Hussle seemed poised to break through to mainstream success. He represented a new era of Southern California rap defined by independent hustle, generational wealth from the ground up, savvy marketing stunts, and unapologetically street-oriented music.
Nipsey began his career in the mid-2000s, slowly rising through sundry mixtape appearances as well as features on albums by 2Pac, Snoop Dogg, and Glasses Malone. He earned national attention when he sold CD copies of his mixtape, Crenshaw, for $100 a pop; Jay-Z himself reportedly bought several. Tracks from his GRAMMY-nominated major label debut, 2018’s Victory Lap, seemed omnipresent at local sporting events. After his death, Nipsey appeared on a posthumous 2019 hit, "Racks in the Middle," with Compton rap singer Roddy Ricch.
Kendrick Lamar: Compton rapper Kendrick Lamar is the region’s crown prince, both blessed and burdened with sustaining West Coast rap tradition. While much of his music grapples with the weight of those expectations, he’s also been extraordinarily successful, scoring No. 1 hits like "Humble," global arena tours, and multi-platinum albums like good kid, m.A.A.d city and DAMN. The latter made him the first hip-hop artist to win the Pulitzer Prize.
One of the most influential and acclaimed artists of his generation, Lamar signifies a new openness among young artists to discussing mental health and self-care, all while dazzling listeners with conceptual complexity and thematic layers. Signed for years to Top Dawg Entertainment, Lamar recently has launched his own company, pgLang, with news about his direction forward still to come.
Cruical Hip-Hop Crews
Lench Mob: When Ice Cube broke from N.W.A. at the end of 1989, Lench Mob became his circle of friends as well as a production company and, eventually, a label imprint distributed by Priority Records.
Early members included Yo-Yo, who scored a major hit with Cube in 1991’s "You Can’t Play with My Yo-Yo." Then there was Da Lench Mob — Shorty, J-Dee, and T-Bone — and "Guerillas in the Mist." And after the 1992 L.A. riots sparked by the Rodney King verdict led to peace treaties among rival gangs in Watts, rapper Kam celebrated with his 1993 hit single, "Peace Treaty." Other associates include Inglewood rapper Mack 10, who scored gold-certified solo albums and joined with Cube and W.C. in the supergroup Westside Connection, and teenage South Central duo Kausion.
Soul Assassins: Originally formed as a publishing company for Cypress Hill as they created their classic self-titled 1991 debut, Soul Assassins eventually became an alliance of artists and one of the most underrated hit-making crews of the 1990s. Its members included House of Pain, authors of the deathless "Jump Around"; Funkdoobiest, who scored the 1993 hit "Bow Wow Wow"; and protégés like the Whooliganz, a duo made of future super-producer the Alchemist and future Hollywood actor Scott Caan; as well as Call O’ Da Wild, the Psycho Realm, and Self Scientific.
The crew’s releases espoused a dusty, psychedelic, and hardcore style distinct from the G-funk sound that defined the decade. In 1997, Cypress Hill producer DJ Muggs launched a series of Soul Assassins compilations that found him collaborating with the likes of Dr. Dre, Wu-Tang Clan’s RZA and GZA, and Mobb Deep.
Likwit Crew: Centered around Compton OG King Tee and Tha Alkaholiks members Tash, J-Ro, and E-Swift, Likwit Crew charted a hardcore middle path between the lyrical experimentations of the rappers associated with vaunted open-mic showcase Good Life Café, and the gangsta funk of Death Row.
Associated acts include Dilated Peoples, who scored at the dawn of the 2000s with the Alchemist-produced "Worst Comes to Worst" and the Kanye West-produced "This Way"; Xzibit, who released two solo albums before joining forces with Dr. Dre for 2000’s platinum-certified Restless; Defari, who released the underrated 1999 album Focused Daily; the Lootpack, and Phil Da Agony.
Project Blowed: For much of the late '90s and aughts, Project Blowed defined subterranean, avant-garde lyricism in Los Angeles. It was not only an event held in Leimert Park, but also a collective and a record label. Aceyalone, rapper and one-time member of pioneering group Freestyle Fellowship, and Abstract Rude — who was briefly signed to the Beastie Boys’ label Grand Royal — were two of its most prominent members. Others were Figures of Speech, which included future film director Ava DuVernay, Medusa the "gangsta goddess," and Volume 10, author of the 1993 hit, "Pistolgrip-Pump."
Odd Future: Formed in 2007, Odd Future became one of the most popular rap crews of their era. Their grungy skate-punk aesthetics, soulful introspection, and youthful fervor helped define the genre-agnostic quality of current hip-hop.
Onetime leader Tyler, the Creator is acclaimed for albums like 2019’s Igor and 2021’s Call Me If You Get Lost. The same goes for Frank Ocean and his two masterpieces, Channel Orange and Blonde. Other members include Earl Sweatshirt, Syd the Kyd — who went on to form the alternative soul group the Internet — Hodgy and Left Brain of Mellow Hype, and Jasper Dolphin, who later joined the Jackass franchise.
Essential SoCal Hip-Hop Releases
N.W.A. - Straight Outta Compton (1988): N.W.A’s landmark Straight Outta Compton is the product of three Compton musicians with years of experience in the L.A. hip-hop scene. Dr. Dre and DJ Yella spent three years as part of World Class Wreckin Cru, the mobile DJ unit and electro group led by Lonzo Williams. South Central native Ice Cube bounced around in various rap acts, notably the trio C.I.A. (Criminals in Action). MC Ren performed locally. The wild card was Eazy-E, a self-admitted drug dealer who didn’t have any musical experience until Dre asked him to rap Cube’s lyrics for "The Boyz-N-The Hood."
The Pharcyde - BizarreRideIIThePharcyde (1992): The Pharcyde’s debut album remains proof that Southern California hip-hop had more to offer than just gangsta rap. Produced by L.A. Jay, the album finds Romye, Imani, Slim Kid Tré, and Fat Lip embarking on a series of wacky, hilarious, and heart-rending adventures over crunchy samples from the likes of Quincy Jones and Jimi Hendrix. The tone ranges from the irreverence of "4 Better or 4 Worse" to the moving introspection of "Passin’ Me By" and "Otha Fish." BizarreRideIIThePharcyde was released a few weeks before Dr. Dre’s The Chronic.
Dr. Dre - The Chronic (1992): With The Chronic, Dr. Dre proved that rappers could make uncompromising, hardcore records and still succeed on the pop charts. Its first single, "Nuthin’ but a G Thang," was a sensation in rap circles and a major crossover hit, reaching the top five on the Billboard charts.
Dre collaborated with new voices like Snoop Doggy Dogg, Warren G, the Lady of Rage, RBX, Tha Dogg Pound — Kurupt and Daz, and singers Nate Dogg and Jewell, all of whom would define West Coast rap in the '90s. Meanwhile, his process of using musicians like Colin Wolfe to interpolate vintage funk sounds helped create what later became known as G-funk.
2Pac - All Eyez on Me (1996): 2Pac came of age as a rapper while living in Northern California's Marin County and Oakland, recording hit singles like "I Get Around" and "Keep Ya Head Up." But after signing to Death Row, he made a double album that posited Southern California as the center of West Coast hip-hop. Certified diamond by the RIAA, All Eyez on Me is an embarrassment of riches, packed with hit singles like "California Love'' and "2 of Amerikaz Most Wanted," beloved deep cuts like "Ambitionz Az a Rider," and collaborations with Method Man & Redman, Snoop Dogg, George Clinton, and many others. It’s a gangsta party that certified him as a rap legend.
Kendrick Lamar - good kid, m.A.A.d city (2012): Lamar’s first major-label album is not only a concept album about growing up in Compton, but also about a young person burdened by the gangsta legacy — for good and ill. His songs poke holes at long-held assumptions about how Black men in Los Angeles should handle life’s complications, from binge drinking in "Swimming Pools (Drank)" to navigating tensions between Crips and Bloods on "m.A.A.d city." His thoughts on spirituality and solitude on "Bitch, Don’t Kill My Vibe" reflect a new generation of Southern California rappers searching for inner peace while remaining true to their communities.
Notable SoCal Hip-Hop Labels
Ruthless: As the home of N.W.A, Eazy-E’s company hardly needs an introduction. Yet casual fans may not be familiar with the variety of acts that passed through the label in the '80s and '90s. In addition to documenting N.W.A’s tumultuous reign, it put out J.J. Fad’s pop smash "Supersonic," R&B singer Michel’le’s "No More Lies," and the D.O.C.’s platinum-certified 1989 debut, No One Can Do It Better — all in addition to solo projects from Eazy-E and MC Ren.
G-funk architects like Above the Law, Penthouse Players Clique, and Kokane spent time on the label, and it even found space for Jewish hip-hop group Blood of Abraham and an early version of Black Eyed Peas (then known as Atban Klann). Ruthless’ most famous post-N.W.A export is the Cleveland group Bone Thugs-n-Harmony, who sold millions with hits like "Thuggish Ruggish Bone" and "Tha Crossroads."
Delicious Vinyl: In the late '80s, Delicious Vinyl served as a contrast to the reality rap-focused Ruthless Records with pop-rap hits like Tone-Loc’s "Wild Thing," Young MC’s "Bust a Move," and Def Jef’s "Give It Here." Matt Dike, who co-founded the label with Michael Ross, was also a member of production team the Dust Brothers, who played a major role in Brooklyn transplants Beastie Boys’ 1989 masterwork, Paul’s Boutique.
The following decade, Delicious Vinyl’s roster expanded to innovators like the British acid-jazz combo Brand New Heavies, lyrically-minded L.A. quartet the Pharcyde, and New York unit Masta Ace Incorporated.
Death Row: Formed by Dr. Dre after he left N.W.A and Compton entrepreneur Suge Knight, Death Row was one of the most successful — and controversial — record labels of the 1990s. Beginning with Dre’s The Chronic, the label issued several albums that defined the era, like Snoop Dogg’s Doggystyle, the Above the Rim soundtrack, Tha Dogg Pound’s Dogg Food, and 2Pac’s All Eyez on Me.
Death Row began to fall apart after Dr. Dre left and 2Pac was murdered in 1996, and Suge Knight was imprisoned on parole violation charges in 1997. The company’s valuable catalog has since changed several hands, with Snoop Dogg and various partners taking control of it last year.
Stones Throw: Originally founded in San Jose, California by DJ/producer Peanut Butter Wolf, Stones Throw relocated to Los Angeles in 2000. That’s when the label hit its stride as a popular indie label, thanks in part to idiosyncratic producer Madlib, who helmed critically acclaimed albums like Quasimoto’s The Unseen and Madvillain’s Madvillainy.
Other Southern California artists who spent time on the roster include Madlib’s brother, rapper/producer Oh No; Oxnard musician Anderson .Paak and producer Knxwledge, together known as NxWorries; Detroit rapper/producer J Dilla, who made Donuts while living in L.A. before his 2006 death; street-rap trio Strong Arm Steady, and Orange County rapper/producer Jonwayne.
Top Dawg Entertainment: Thanks in part to GRAMMY-winning Compton rapper Kendrick Lamar — whose literary and conceptual songwriting pushed hip-hop music to new heights — Anthony "Top Dawg" Tiffith’s record label is a powerhouse in the music industry. Then there’s New Jersey’s SZA, whose blend of rap-styled flows and R&B vocals make her one of the most innovative of her era.
Other standout acts on Top Dawg include Carson rappers Schoolboy Q and Ab-Soul — who together with Lamar and Jay Rock form the group Black Hippy — Tennessee rapper/singer Isaiah Rashad, Inglewood alternative soul vocalist SiR, and Florida newcomer Doechii.
Subgenres Of SoCal Hip-Hop
Electro: When Southern California hip-hop emerged in the 1980s, the sound of electro dominated. Ice-T began his career with electro tracks like 1983’s "Cold-Wind Madness." Dr. Dre launched his career with the World Class Wreckin’ Cru, and his DJ prowess shined on their single, "Surgery." Pioneering DJ Egyptian Lover — a member of Mobile DJ unit Uncle Jamm’s Army — scored a national hit in 1984 with "Egypt, Egypt."
Other memorable cuts during this era, which lasted roughly from 1983 to the arrival of N.W.A. in the late '80s, include Captain Rapp and "Bad Times (I Can’t Stand It)," which featured production from Jimmy Jam & Terry Lewis; Toddy Tee’s "Batteram," and Arabian Prince’s "Strange Life." Rap artists may have abandoned the sound, but it continues to inspire modern-day funk and electronic musicians like Dām Funk, Nite Jewel, and XL Middleton.
G-Funk: Since emerging around 1991 via productions from N.W.A’s Dr. Dre, DJ Quik, Cold 187um and DJ Pooh, G-funk has been the definitive Southern California rap sound — as key to the region’s identity as boom-bap is to New York and trap is to Atlanta. The bass-heavy, funky worm-driven, P-Funk-inspired sound has inspired decades of artists. At its peak in the mid-'90s, it was the sound of stars like Domino, Suga Free, and Warren G. But each new generation seems to find new twists on the sturdy formula, whether it’s The Game and Nipsey Hussle in the Aughts; or, in recent years, YG and G Perico.
Chicano Rap: While often overlooked by the media, Chicano rap — an umbrella term for Mexican Americans who make English and Spanglish-language rap — has deep roots in Southern California. West Coast OG Kid Frost began his career in the mid-'80s before landing a major hit in 1990 with "La Raza." He led a wave of Latin rappers in the early '90s that included A Lighter Shade of Brown ("On a Sunday Afternoon"), Mellow Man Ace ("Mentirosa"), A.L.T. and the Lost Civilization ("Tequila"), and Proper Dos ("Mexican Power").
Of course, Cypress Hill are the most famed Chicano rap group of all, thanks to songs like "Latin Lingo." Later years brought acts such as NB Ridaz ("Down for Yours"), Lil Rob ("Summer Nights"), Lil One, and Mr. Knightowl. On their 1998 debut album, Latin fusion group Ozomatli, scored rap hits like "Super Bowl Sundae" and "Cut Chemist Suite."
Turntablism: Coined by Babu of the Beat Junkies as well as Dilated Peoples, turntablism refers to the art of scratching, mixing, and blending records. An international scene flourished in the '90s and early 2000s — with strongholds in Southern California and the San Francisco Bay Area — putting a much-needed spotlight back to DJs, the original creators of hip-hop before rappers took over. Turntablism produced standout artists like D-Styles, J Rocc, Cut Chemist from Jurassic 5, DJ Rob One, Faust & Shortee, and others.
BTS/Beats: "Beats" is a catch-all term for production that incorporates electronic music and rap instrumentals. L.A. producers like the late Ras G, Carlos Niño and Daedelus developed the sound throughout the aughts before it caught fire with the likes of Flying Lotus, TOKiMONSTA, and Knxwledge.
Two major touchstones are Madvillain’s Madvillainy — a one-off pairing between Oxnard producer Madlib and the late New York rapper MF DOOM — and Donuts, which Detroit producer J Dilla made while living in Los Angeles. Meanwhile, the dusty loops that many beat producers employ have inspired music by Earl Sweatshirt, rapper/singer Anderson .Paak, and others.
Rising Hip-Hop Artists From Southern California
03 Greedo: Watts rapper 03 Greedo became a cult sensation on the strength of projects like The Wolf of Grape Street and God Level, and a nakedly honest perspective on gang life augmented by a watery, Auto-Tuned voice. His trajectory stalled when he was imprisoned on trafficking charges in 2018. 03 Greedo was paroled earlier this year, and has said that he plans on making up for lost time.
Maxo: Max "Maxo" Allen parlayed underground notoriety into a major-label deal with Def Jam, which issued his Lil Big Man album in 2019. His second major-label effort, 2023’s Even God Has a Sense of Humor, stands out for his introspective writing, and his fearlessness in exploring life’s meaning and finding solace in family and lovers.
Navy Blue: Former skateboarder Sage "Navy Blue" Elsesser first drew attention with a cameo on Earl Sweatshirt’s lo-fi gem, Some Rap Songs. He subsequently built a following with independent solo albums that emphasized his spiritual-minded lyrics and lo-fi production. After signing to Def Jam, he released the acclaimed Ways of Knowing this year.
Photo: Rachel Kupfer
A Guide To Modern Funk For The Dance Floor: L'Imperatrice, Shiro Schwarz, Franc Moody, Say She She & Moniquea
James Brown changed the sound of popular music when he found the power of the one and unleashed the funk with "Papa's Got a Brand New Bag." Today, funk lives on in many forms, including these exciting bands from across the world.
It's rare that a genre can be traced back to a single artist or group, but for funk, that was James Brown. The Godfather of Soul coined the phrase and style of playing known as "on the one," where the first downbeat is emphasized, instead of the typical second and fourth beats in pop, soul and other styles. As David Cheal eloquently explains, playing on the one "left space for phrases and riffs, often syncopated around the beat, creating an intricate, interlocking grid which could go on and on." You know a funky bassline when you hear it; its fat chords beg your body to get up and groove.
Brown's 1965 classic, "Papa's Got a Brand New Bag," became one of the first funk hits, and has been endlessly sampled and covered over the years, along with his other groovy tracks. Of course, many other funk acts followed in the '60s, and the genre thrived in the '70s and '80s as the disco craze came and went, and the originators of hip-hop and house music created new music from funk and disco's strong, flexible bones built for dancing.
Legendary funk bassist Bootsy Collins learned the power of the one from playing in Brown's band, and brought it to George Clinton, who created P-funk, an expansive, Afrofuturistic, psychedelic exploration of funk with his various bands and projects, including Parliament-Funkadelic. Both Collins and Clinton remain active and funkin', and have offered their timeless grooves to collabs with younger artists, including Kali Uchis, Silk Sonic, and Omar Apollo; and Kendrick Lamar, Flying Lotus, and Thundercat, respectively.
In the 1980s, electro-funk was born when artists like Afrika Bambaataa, Man Parrish, and Egyptian Lover began making futuristic beats with the Roland TR-808 drum machine — often with robotic vocals distorted through a talk box. A key distinguishing factor of electro-funk is a de-emphasis on vocals, with more phrases than choruses and verses. The sound influenced contemporaneous hip-hop, funk and electronica, along with acts around the globe, while current acts like Chromeo, DJ Stingray, and even Egyptian Lover himself keep electro-funk alive and well.
Today, funk lives in many places, with its heavy bass and syncopated grooves finding way into many nooks and crannies of music. There's nu-disco and boogie funk, nodding back to disco bands with soaring vocals and dance floor-designed instrumentation. G-funk continues to influence Los Angeles hip-hop, with innovative artists like Dam-Funk and Channel Tres bringing the funk and G-funk, into electro territory. Funk and disco-centered '70s revival is definitely having a moment, with acts like Ghost Funk Orchestra and Parcels, while its sparkly sprinklings can be heard in pop from Dua Lipa, Doja Cat, and, in full "Soul Train" character, Silk Sonic. There are also acts making dreamy, atmospheric music with a solid dose of funk, such as Khruangbin’s global sonic collage.
There are many bands that play heavily with funk, creating lush grooves designed to get you moving. Read on for a taste of five current modern funk and nu-disco artists making band-led uptempo funk built for the dance floor. Be sure to press play on the Spotify playlist above, and check out GRAMMY.com's playlist on Apple Music, Amazon Music and Pandora.
Say She She
Aptly self-described as "discodelic soul," Brooklyn-based seven-piece Say She She make dreamy, operatic funk, led by singer-songwriters Nya Gazelle Brown, Piya Malik and Sabrina Mileo Cunningham. Their '70s girl group-inspired vocal harmonies echo, sooth and enchant as they cover poignant topics with feminist flair.
While they’ve been active in the New York scene for a few years, they’ve gained wider acclaim for the irresistible music they began releasing this year, including their debut album, Prism. Their 2022 debut single "Forget Me Not" is an ode to ground-breaking New York art collective Guerilla Girls, and "Norma" is their protest anthem in response to the news that Roe vs. Wade could be (and was) overturned. The band name is a nod to funk legend Nile Rodgers, from the "Le freak, c'est chi" exclamation in Chic's legendary tune "Le Freak."
Moniquea's unique voice oozes confidence, yet invites you in to dance with her to the super funky boogie rhythms. The Pasadena, California artist was raised on funk music; her mom was in a cover band that would play classics like Aretha Franklin’s "Get It Right" and Gladys Knight’s "Love Overboard." Moniquea released her first boogie funk track at 20 and, in 2011, met local producer XL Middelton — a bonafide purveyor of funk. She's been a star artist on his MoFunk Records ever since, and they've collabed on countless tracks, channeling West Coast energy with a heavy dose of G-funk, sunny lyrics and upbeat, roller disco-ready rhythms.
Her latest release is an upbeat nod to classic West Coast funk, produced by Middleton, and follows her February 2022 groovy, collab-filled album, On Repeat.
Shiro Schwarz is a Mexico City-based duo, consisting of Pammela Rojas and Rafael Marfil, who helped establish a modern funk scene in the richly creative Mexican metropolis. On "Electrify" — originally released in 2016 on Fat Beats Records and reissued in 2021 by MoFunk — Shiro Schwarz's vocals playfully contrast each other, floating over an insistent, upbeat bassline and an '80s throwback electro-funk rhythm with synth flourishes.
Their music manages to be both nostalgic and futuristic — and impossible to sit still to. 2021 single "Be Kind" is sweet, mellow and groovy, perfect chic lounge funk. Shiro Schwarz’s latest track, the joyfully nostalgic "Hey DJ," is a collab with funkstress Saucy Lady and U-Key.
L'Impératrice (the empress in French) are a six-piece Parisian group serving an infectiously joyful blend of French pop, nu-disco, funk and psychedelia. Flore Benguigui's vocals are light and dreamy, yet commanding of your attention, while lyrics have a feminist touch.
During their energetic live sets, L'Impératrice members Charles de Boisseguin and Hagni Gwon (keys), David Gaugué (bass), Achille Trocellier (guitar), and Tom Daveau (drums) deliver extended instrumental jam sessions to expand and connect their music. Gaugué emphasizes the thick funky bass, and Benguigui jumps around the stage while sounding like an angel. L’Impératrice’s latest album, 2021’s Tako Tsubo, is a sunny, playful French disco journey.
Franc Moody's bio fittingly describes their music as "a soul funk and cosmic disco sound." The London outfit was birthed by friends Ned Franc and Jon Moody in the early 2010s, when they were living together and throwing parties in North London's warehouse scene. In 2017, the group grew to six members, including singer and multi-instrumentalist Amber-Simone.
Their music feels at home with other electro-pop bands like fellow Londoners Jungle and Aussie act Parcels. While much of it is upbeat and euphoric, Franc Moody also dips into the more chilled, dreamy realm, such as the vibey, sultry title track from their recently released Into the Ether.
Photo: Steven Sebring
Living Legends: Billy Idol On Survival, Revival & Breaking Out Of The Cage
"One foot in the past and one foot into the future," Billy Idol says, describing his decade-spanning career in rock. "We’ve got the best of all possible worlds because that has been the modus operandi of Billy Idol."
Living Legends is a series that spotlights icons in music still going strong today. This week, GRAMMY.com spoke with Billy Idol about his latest EP, Cage, and continuing to rock through decades of changing tastes.
Billy Idol is a true rock 'n' roll survivor who has persevered through cultural shifts and personal struggles. While some may think of Idol solely for "Rebel Yell" and "White Wedding," the singer's musical influences span genres and many of his tunes are less turbo-charged than his '80s hits would belie.
Idol first made a splash in the latter half of the '70s with the British punk band Generation X. In the '80s, he went on to a solo career combining rock, pop, and punk into a distinct sound that transformed him and his musical partner, guitarist Steve Stevens, into icons. They have racked up multiple GRAMMY nominations, in addition to one gold, one double platinum, and four platinum albums thanks to hits like "Cradle Of Love," "Flesh For Fantasy," and "Eyes Without A Face."
But, unlike many legacy artists, Idol is anything but a relic. Billy continues to produce vital Idol music by collaborating with producers and songwriters — including Miley Cyrus — who share his forward-thinking vision. He will play a five-show Vegas residency in November, and filmmaker Jonas Akerlund is working on a documentary about Idol’s life.
His latest release is Cage, the second in a trilogy of annual four-song EPs. The title track is a classic Billy Idol banger expressing the desire to free himself from personal constraints and live a better life. Other tracks on Cage incorporate metallic riffing and funky R&B grooves.
Idol continues to reckon with his demons — they both grappled with addiction during the '80s — and the singer is open about those struggles on the record and the page. (Idol's 2014 memoir Dancing With Myself, details a 1990 motorcycle accident that nearly claimed a leg, and how becoming a father steered him to reject hard drugs. "Bitter Taste," from his last EP, The Roadside, reflects on surviving the accident.)
Although Idol and Stevens split in the late '80s — the skilled guitarist fronted Steve Stevens & The Atomic Playboys, and collaborated with Michael Jackson, Rick Ocasek, Vince Neil, and Harold Faltermeyer (on the GRAMMY-winning "Top Gun Anthem") — their common history and shared musical bond has been undeniable. The duo reunited in 2001 for an episode of "VH1 Storytellers" and have been back in the saddle for two decades. Their union remains one of the strongest collaborations in rock 'n roll history.
While there is recognizable personnel and a distinguishable sound throughout a lot of his work, Billy Idol has always pushed himself to try different things. Idol discusses his musical journey, his desire to constantly move forward, and the strong connection that he shares with Stevens.
Steve has said that you like to mix up a variety of styles, yet everyone assumes you're the "Rebel Yell"/"White Wedding" guy. But if they really listen to your catalog, it's vastly different.
Yeah, that's right. With someone like Steve Stevens, and then back in the day Keith Forsey producing... [Before that] Generation X actually did move around inside punk rock. We didn't stay doing just the Ramones two-minute music. We actually did a seven-minute song. [Laughs]. We did always mix things up.
Then when I got into my solo career, that was the fun of it. With someone like Steve, I knew what he could do. I could see whatever we needed to do, we could nail it. The world was my oyster musically.
"Cage" is a classic-sounding Billy Idol rocker, then "Running From The Ghost" is almost metal, like what the Devil's Playground album was like back in the mid-2000s. "Miss Nobody" comes out of nowhere with this pop/R&B flavor. What inspired that?
We really hadn't done anything like that since something like "Flesh For Fantasy" [which] had a bit of an R&B thing about it. Back in the early days of Billy Idol, "Hot In The City" and "Mony Mony" had girls [singing] on the backgrounds.
We always had a bit of R&B really, so it was actually fun to revisit that. We just hadn't done anything really quite like that for a long time. That was one of the reasons to work with someone like Sam Hollander [for the song "Rita Hayworth"] on The Roadside. We knew we could go [with him] into an R&B world, and he's a great songwriter and producer. That's the fun of music really, trying out these things and seeing if you can make them stick.
I listen to new music by veteran artists and debate that with some people. I'm sure you have those fans that want their nostalgia, and then there are some people who will embrace the newer stuff. Do you find it’s a challenge to reach people with new songs?
Obviously, what we're looking for is, how do we somehow have one foot in the past and one foot into the future? We’ve got the best of all possible worlds because that has been the modus operandi of Billy Idol.
You want to do things that are true to you, and you don't just want to try and do things that you're seeing there in the charts today. I think that we're achieving it with things like "Running From The Ghost" and "Cage" on this new EP. I think we’re managing to do both in a way.
Obviously, "Running From The Ghost" is about addiction, all the stuff that you went through, and in "Cage" you’re talking about freeing yourself from a lot of personal shackles. Was there any one moment in your life that made you really thought I have to not let this weigh me down anymore?
I mean, things like the motorcycle accident I had, that was a bit of a wake up call way back. It was 32 years ago. But there were things like that, years ago, that gradually made me think about what I was doing with my life. I didn't want to ruin it, really. I didn't want to throw it away, and it made [me] be less cavalier.
I had to say to myself, about the drugs and stuff, that I've been there and I've done it. There’s no point in carrying on doing it. You couldn't get any higher. You didn't want to throw your life away casually, and I was close to doing that. It took me a bit of time, but then gradually I was able to get control of myself to a certain extent [with] drugs and everything. And I think Steve's done the same thing. We're on a similar path really, which has been great because we're in the same boat in terms of lyrics and stuff.
So a lot of things like that were wake up calls. Even having grandchildren and just watching my daughter enlarging her family and everything; it just makes you really positive about things and want to show a positive side to how you're feeling, about where you're going. We've lived with the demons so long, we've found a way to live with them. We found a way to be at peace with our demons, in a way. Maybe not completely, but certainly to where we’re enjoying what we do and excited about it.
[When writing] "Running From The Ghost" it was easy to go, what was the ghost for us? At one point, we were very drug addicted in the '80s. And Steve in particular is super sober [now]. I mean, I still vape pot and stuff. I don’t know how he’s doing it, but it’s incredible. All I want to be able to do is have a couple of glasses of wine at a restaurant or something. I can do that now.
I think working with people that are super talented, you just feel confident. That is a big reason why you open up and express yourself more because you feel comfortable with what's around you.
Did you watch Danny Boyle's recent Sex Pistols mini-series?
I did, yes.
You had a couple of cameos; well, an actor who portrayed you did. How did you react to it? How accurate do you think it was in portraying that particular time period?
I love Jonesy’s book, I thought his book was incredible. It's probably one of the best bio books really. It was incredible and so open. I was looking forward to that a lot.
It was as if [the show] kind of stayed with Steve [Jones’ memoir] about halfway through, and then departed from it. [John] Lydon, for instance, was never someone I ever saw acting out; he's more like that today. I never saw him do something like jump up in the room and run around going crazy. The only time I saw him ever do that was when they signed the recording deal with Virgin in front of Buckingham Palace. Whereas Sid Vicious was always acting out; he was always doing something in a horrible way or shouting at someone. I don't remember John being like that. I remember him being much more introverted.
But then I watched interviews with some of the actors about coming to grips with the parts they were playing. And they were saying, we knew punk rock happened but just didn't know any of the details. So I thought well, there you go. If ["Pistol" is] informing a lot of people who wouldn't know anything about punk rock, maybe that's what's good about it.
Maybe down the road John Lydon will get the chance to do John's version of the Pistols story. Maybe someone will go a lot deeper into it and it won't be so surface. But maybe you needed this just to get people back in the flow.
We had punk and metal over here in the States, but it feels like England it was legitimately more dangerous. British society was much more rigid.
It never went [as] mega in America. It went big in England. It exploded when the Pistols did that interview with [TV host Bill] Grundy, that lorry truck driver put his boot through his own TV, and all the national papers had "the filth and the fury" [headlines].
We went from being unknown to being known overnight. We waited a year, Generation X. We even told them [record labels] no for nine months to a year. Every record company wanted their own punk rock group. So it went really mega in England, and it affected the whole country – the style, the fashions, everything. I mean, the Ramones were massive in England. Devo had a No. 1 song [in England] with "Satisfaction" in '77. Actually, Devo was as big as or bigger than the Pistols.
You were ahead of the pop-punk thing that happened in the late '90s, and a lot of it became tongue-in-cheek by then. It didn't have the same sense of rebelliousness as the original movement. It was more pop.
It had become a style. There was a famous book in England called Revolt Into Style — and that's what had happened, a revolt that turned into style which then they were able to duplicate in their own way. Even recently, Billie Joe [Armstrong] did his own version of "Gimme Some Truth," the Lennon song we covered way back in 1977.
When we initially were making [punk] music, it hadn't become accepted yet. It was still dangerous and turned into a style that people were used to. We were still breaking barriers.
You have a band called Generation Sex with Steve Jones and Paul Cook. I assume you all have an easier time playing Pistols and Gen X songs together now and not worrying about getting spit on like back in the '70s?
Yeah, definitely. When I got to America I told the group I was putting it together, "No one spits at the audience."
We had five years of being spat on [in the UK], and it was revolting. And they spat at you if they liked you. If they didn't like it they smashed your gear up. One night, I remember I saw blood on my T-shirt, and I think Joe Strummer got meningitis when spit went in his mouth.
You had to go through a lot to become successful, it wasn't like you just kind of got up there and did a couple of gigs. I don't think some young rock bands really get that today.
With punk going so mega in England, we definitely got a leg up. We still had a lot of work to get where we got to, and rightly so because you find out that you need to do that. A lot of groups in the old days would be together three to five years before they ever made a record, and that time is really important. In a way, what was great about punk rock for me was it was very much a learning period. I really learned a lot [about] recording music and being in a group and even writing songs.
Then when I came to America, it was a flow, really. I also really started to know what I wanted Billy Idol to be. It took me a little bit, but I kind of knew what I wanted Billy Idol to be. And even that took a while to let it marinate.
You and Miley Cyrus have developed a good working relationship in the last several years. How do you think her fans have responded to you, and your fans have responded to her?
I think they're into it. It's more the record company that she had didn't really get "Night Crawling"— it was one of the best songs on Plastic Hearts, and I don't think they understood that. They wanted to go with Dua Lipa, they wanted to go with the modern, young acts, and I don't think they realized that that song was resonating with her fans. Which is a shame really because, with Andrew Watt producing, it's a hit song.
But at the same time, I enjoyed doing it. It came out really good and it's very Billy Idol. In fact, I think it’s more Billy Idol than Miley Cyrus. I think it shows you where Andrew Watt was. He was excited about doing a Billy Idol track. She's fun to work with. She’s a really great person and she works at her singing — I watched her rehearsing for the Super Bowl performance she gave. She rehearsed all Saturday morning, all Saturday afternoon, and Sunday morning and it was that afternoon. I have to admire her fortitude. She really cares.
I remember when you went on "Viva La Bam" back in 2005 and decided to give Bam Margera’s Lamborghini a new sunroof by taking a power saw to it. Did he own that car? Was that a rental?
I think it was his car.
Did he get over it later on?
He loved it. [Laughs] He’s got a wacky sense of humor. He’s fantastic, actually. I’m really sorry to see what he's been going through just lately. He's going through a lot, and I wish him the best. He's a fantastic person, and it's a shame that he's struggling so much with his addictions. I know what it's like. It's not easy.
Musically, what is the synergy like with you guys during the past 10 years, doing Kings and Queens of the Underground and this new stuff? What is your working relationship like now in this more sober, older, mature version of you two as opposed to what it was like back in the '80s?
In lots of ways it’s not so different because we always wrote the songs together, we always talked about what we're going to do together. It was just that we were getting high at the same time.We're just not getting [that way now] but we're doing all the same things.
We're still talking about things, still [planning] things:What are we going to do next? How are we going to find new people to work with? We want to find new producers. Let's be a little bit more timely about putting stuff out.That part of our relationship is the same, you know what I mean? That never got affected. We just happened to be overloading in the '80s.
The relationship’s… matured and it's carrying on being fruitful, and I think that's pretty amazing. Really, most people don't get to this place. Usually, they hate each other by now. [Laughs] We also give each other space. We're not stopping each other doing things outside of what we’re working on together. All of that enables us to carry on working together. I love and admire him. I respect him. He's been fantastic. I mean, just standing there on stage with him is always a treat. And he’s got an immensely great sense of humor. I think that's another reason why we can hang together after all this time because we've got the sense of humor to enable us to go forward.
There's a lot of fan reaction videos online, and I noticed a lot of younger women like "Rebel Yell" because, unlike a lot of other '80s alpha male rock tunes, you're talking about satisfying your lover.
It was about my girlfriend at the time, Perri Lister. It was about how great I thought she was, how much I was in love with her, and how great women are, how powerful they are.
It was a bit of a feminist anthem in a weird way. It was all about how relationships can free you and add a lot to your life. It was a cry of love, nothing to do with the Civil War or anything like that. Perri was a big part of my life, a big part of being Billy Idol. I wanted to write about it. I'm glad that's the effect.
Is there something you hope people get out of the songs you've been doing over the last 10 years? Do you find yourself putting out a message that keeps repeating?
Well, I suppose, if anything, is that you can come to terms with your life, you can keep a hold of it. You can work your dreams into reality in a way and, look, a million years later, still be enjoying it.
The only reason I'm singing about getting out of the cage is because I kicked out of the cage years ago. I joined Generation X when I said to my parents, "I'm leaving university, and I'm joining a punk rock group." And they didn't even know what a punk rock group was. Years ago, I’d write things for myself that put me on this path, so that maybe in 2022 I could sing something like "Cage" and be owning this territory and really having a good time. This is the life I wanted.
The original UK punk movement challenged societal norms. Despite all the craziness going on throughout the world, it seems like a lot of modern rock bands are afraid to do what you guys were doing. Do you think we'll see a shift in that?
Yeah. Art usually reacts to things, so I would think eventually there will be a massive reaction to the pop music that’s taken over — the middle of the road music, and then this kind of right wing politics. There will be a massive reaction if there's not already one. I don’t know where it will come from exactly. You never know who's gonna do [it].
Graphic: The Recording Academy
Hear All Of The Best Country Solo Performance Nominees For The 2023 GRAMMY Awards
The 2023 GRAMMY Award nominees for Best Country Solo Performance highlight country music's newcomers and veterans, featuring hits from Kelsea Ballerini, Zach Bryan, Miranda Lambert, Maren Morris and Willie Nelson.
Country music's evolution is well represented in the 2023 GRAMMY nominees for Best Country Solo Performance. From crossover pop hooks to red-dirt outlaw roots, the genre's most celebrated elements are on full display — thanks to rising stars, leading ladies and country icons.
Longtime hitmaker Miranda Lambert delivered a soulful performance on the rootsy ballad "In His Arms," an arrangement as sparing as the windswept west Texas highlands where she co-wrote the song. Viral newcomer Zach Bryan dug into similar organic territory on the Oklahoma side of the Red River for "Something in the Orange," his voice accompanied with little more than an acoustic guitar.
Two of country's 2010s breakout stars are clearly still shining, too, as Maren Morris and Kelsea Ballerini both received Best Country Solo Performance GRAMMY nods. Morris channeled the determination that drove her leap-of-faith move from Texas to Nashville for the playful clap-along "Circles Around This Town," while Ballerini brought poppy hooks with a country edge on the infectiously upbeat "HEARTFIRST."
Rounding out the category is the one and only Willie Nelson, who paid tribute to his late friend Billy Joe Shaver with a cover of "Live Forever" — a fitting sentiment for the 89-year-old legend, who is approaching his eighth decade in the business.
As the excitement builds for the 2023 GRAMMYs on Feb. 5, 2023, let's take a closer look at this year's nominees for Best Country Solo Performance.
Kelsea Ballerini — "HEARTFIRST"
In the tradition of Shania Twain, Faith Hill and Carrie Underwood, Kelsea Ballerini represents Nashville's sunnier side — and her single "HEARTFIRST" is a slice of bright, uptempo, confectionary country-pop for the ages.
Ballerini sings about leaning into a carefree crush with her heart on her sleeve, pushing aside her reservations and taking a risk on love at first sight. The scene plays out in a bar room and a back seat, as she sweeps nimbly through the verses and into a shimmering chorus, when the narrator decides she's ready to "wake up in your T-shirt."
There are enough steel guitar licks to let you know you're listening to a country song, but the story and melody are universal. "HEARTFIRST" is Ballerini's third GRAMMY nod, but first in the Best Country Solo Performance category.
Zach Bryan — "Something In The Orange"
Zach Bryan blew into Music City seemingly from nowhere in 2017, when his original song "Heading South" — recorded on an iPhone — went viral. Then an active officer in the U.S. Navy, the Oklahoma native chased his muse through music during his downtime, striking a chord with country music fans on stark songs led by his acoustic guitar and affecting vocals.
After his honorable discharge in 2021, Bryan began his music career in earnest, and in 2022 released "Something in the Orange," a haunting ballad that stakes a convincing claim to the territory between Tyler Childers and Jason Isbell in both sonics and songwriting. Slashing slide guitar drives home the song's heartbreak, as Bryan pines for a lover whose tail lights have long since vanished over the horizon.
"Something In The Orange" marks Bryan's first-ever GRAMMY nomination.
Miranda Lambert — "In His Arms"
Miranda Lambert is the rare, chart-topping contemporary country artist who does more than pay lip service to the genre's rural American roots. "In His Arms" originally surfaced on 2021's The Marfa Tapes, a casual recording Lambert made with Jack Ingram and Jon Randall in Marfa, Texas — a tiny arts enclave in the middle of the west Texas high desert.
In this proper studio version — recorded for her 2022 album, Palomino — Lambert retains the structure and organic feel of the mostly acoustic song; light percussion and soothing atmospherics keep her emotive vocals front and center. A native Texan herself, Lambert sounds fully at home on "In His Arms."
Lambert is the only Best Country Solo Performance nominee who is nominated in all four Country Field categories in 2023. To date, Miranda Lambert has won 3 GRAMMYs and received 27 nominations overall.
Maren Morris — "Circles Around This Town"
When Maren Morris found herself uninspired and dealing with writer's block, she went back to what inspired her to move to Nashville nearly a decade ago — and out came "Circles Around This Town," the lead single from her 2022 album Humble Quest.
Written in one of her first in-person songwriting sessions since the pandemic, Morris has called "Circles Around This Town" her "most autobiographical song" to date; she even recreated her own teenage bedroom for the song's video. As she looks back to her Texas beginnings and the life she left for Nashville, Morris' voice soars over anthemic, yet easygoing production.
Morris last won a GRAMMY for Best Country Solo Performance in 2017, when her song "My Church" earned the singer her first GRAMMY. To date, Maren Morris has won one GRAMMY and received 17 nominations overall.
Willie Nelson — "Live Forever"
Country music icon Willie Nelson is no stranger to the GRAMMYs, and this year he aims to add to his collection of 10 gramophones. He earned another three nominations for 2023 — bringing his career total to 56 — including a Best Country Solo Performance nod for "Live Forever."
Nelson's performance of "Live Forever," the lead track of the 2022 tribute album Live Forever: A Tribute to Billy Joe Shaver, is a faithful rendition of Shaver's signature song. Still, Nelson puts his own twist on the tune, recruiting Lucinda Williams for backing vocals and echoing the melody with the inimitable tone of his nylon-string Martin guitar.
Shaver, an outlaw country pioneer who passed in 2020 at 81 years old, never had any hits of his own during his lifetime. But plenty of his songs were still heard, thanks to stars like Elvis Presley, Kris Kristofferson and Waylon Jennings. Nelson was a longtime friend and frequent collaborator of Shaver's — and now has a GRAMMY nom to show for it.