When Claude VonStroke first heard "Bad Guy," the GRAMMY-winning single by Billie Eilish, his initial thought was, Billie Eilish made a house track.  And if anyone knows house tracks, it’s the long-time producer and DJ. 

The beat in "Bad Guy" consists of a four-on-the-floor kick drum and offbeat high-hats. The tempo is 135 — which is a bit fast, but still well within the range of house music — and the bassline plays a prominent role. Remove Eilish’s vocals and the trap break at the end, and the song would fit very well in the catalog for VonStroke's label Dirtybird Records. 

Over the past 17 years, VonStroke (real name Barclay Crenshaw) has released over 250 house albums, singles and EPs on Dirtybird. Practically all of those releases share the same basic foundation as "Bad Guy," yet Crenshaw’s productions have never reached the elevated status of the Eilish hit.

However, that's not Crenshaw’s goal. He would rather keep house music in grimy, underground clubs and off TikTok; in same the environments where Black and gay people found the freedom to express themselves when they were creating dance music culture decades ago.  

But the times are changing: house music is on the way to Eilish’s status. 

While house-centric artists like Calvin Harris have reached pop culture heights before, they were unable to carry the entire genre with them. But in this current rise in popularity, house music is not just a pop trend  — it’s a community affair, just as it was in the pure underground era. That community is now large enough to raise house music to the mainstream without sacrificing its values, including uniting people on the dancefloor as equals. 

Crenshaw arguably helped launch house music into the mainstream in 2017, when Dirtybird released the two debut works from the Australian artist FISHER. A single "Ya Kidding," and the now classic track, "Stop it"(from his EP, Oi Oi) contain groovy yet heavy basslines, affected spoken word hooks, and foghorn-driven drops — elements of a style that is generally referred to as "tech house." 

Unlike the disco-tinge of pure house music and subtler styled deep house, the raw, bass-driven sound of tech house has been fueling the appetite of the dance music community — who have only become more ravenous for events post-lockdown. The subgenre cracked the barrier between underground and mainstream, and made 2022's Electric Daisy Carnival in Las Vegas the biggest yet, with 166,000 people attending the festival each day.

Yet Dirtybird's FISHER releases were the first swings of the hammer:  "Stop It" went from No. 50 on Beatport's Overall Top 100 chart to the No. 1 position within a week of release. The track then stood in the top two positions until January 2018 and remained on the chart until February 2019. The track’s spoken hook, "Moving up and down, side to side, like a rollercoaster," became the house version of "With my mind on my money and my money on my mind," the infamous hook in Snoop Dogg’s G-funk classic "Gin & Juice." 

"Those tracks changed the industry," says Crenshaw over Zoom from his home studio in Los Angeles. "I’m glad to have been able to bring that out to the universe. It’s an A&R thing. We figured out what was going to work on the dance floor for the next three years."

Tech house producers have enjoyed persistent and immense success in the more than five years since FISHER's debut: UK house artist James Hype’s 2022 single "Ferrari" was signed to Universal; tech house ascendant John Summit is running his own label and party series, Off The Grid; Black Book Records boss Chris Lake is sold out multiple nights of curated events at the massive New York venue, Brooklyn Mirage.

These artists are finding success while rejecting the pop music influence that engulfed the EDM boom of the 2010s. In this period, EDM figures like Avicci and Calvin Harris experienced massive popularity for their sensationalized synths and newfound big room sound, quickly signing to major labels and featuring on tracks by major artists such as Rihanna.

However, FISHER proved that underground house music can reach that level of success without pop influence. His 2018 single, "Losing It" — which has no vocal feature and was released on his own label, Catch & Release — was nominated for Best Dance Recording at the 61st GRAMMY Awards. The track also earned platinum certification from the Australian Recording Industry Association and peaked at No. 1 on the Billboard Dance Club Songs chart.

"[Tech house] is…doing the kind of numbers that we saw with EDM, but the sensibilities are slightly different. There’s something innately a little bit more underground-leaning than what happened with EDM," says house music producer and DJ Anna Lunoe, who hosts danceXL on Apple Music. "I think what we saw with EDM is that it imploded on itself because it was like 'Oh great. Let’s go completely pop.'"

From her home in Sydney, Australia, Lunoe continues: "You’re seeing guys like Chris Lake that are completely independent. That own all their records. All their masters. [Lake] always talks about how he doesn’t actually release that much music," Lunoe says. "It’s very much an ethos, it's a scene, and it’s a community that he’s really nourished."

That community was 80,000 strong during Chris Lake’s set at EDC Las Vegas 2022. For many of those same fans it’s not about following the latest radio bangers; it’s about being a part of something bigger than themselves. That same spirit has existed since the genesis of house music.

"It’s always been a gathering of family, of people," says DJ Minx, real name Jennifer Witcher, from her hometown of Detroit. "The family that you can create just by playing the music for people."

Witcher has been actively DJing and producing house and techno music in Detroit — one of dance music’s founding cities — since the ‘80s, but she has seen a stark resurgence in her own career in the past "five or six years," as she says, which happens to be right around the time Dirtybird debuted FISHER. 

One positive result of that resurgence came at the most recent edition of Movement Electronic Music Festival, held in Detroit over Memorial Day Weekend. 

Witcher has played numerous editions of Movement since it launched in 2006 and in 2022 she hosted her own stage for the first time, an experience she simply described as "ridiculous." She also had her first official release on Planet E, the label run by fellow Detroit legend Carl Craig, which just celebrated 30 years.

The house community has supported Witcher as both an artist and a human being, which was fully apparent after she came out as gay in June of 2021.

"When I came out I was so worried. I thought I was going to lose everything. Everybody’s going to be done with me, but things for me kind of quadrupled," Witcher says. "So I think that in order for it to continue to grow the way it is growing we need to keep doing what we’re doing. Stop hiding and be out there and let it be known that we are definitely here."

Artists like Kaleena Zanders are finding great success in house music, showing that women and queer artists are present and driving the tech house scene.

"Even more Black people are starting to get into tech house which is really important. I love that Black people are being returned to their own movement," Zanders tells GRAMMY from Los Angeles. "It’s nice because you have people like Duckwrth doing that. I’m very happy with the place that it’s at right now."

Zanders is another Black, queer, female artist in the dance space. She made a name for herself as a vocal artist singing on numerous house tracks, and now has more than  20 million Spotify streams. As a DJ, Zanders has played sets at major festivals like EDC Las Vegas and Governor’s Ball.

But being a vocalist first and knowing the power of connection vocals have with an audience, Zanders sees the opportunity to ride the house music wave to true pop stardom…just like Billie Eilish.

"I definitely want to be a huge pop star or dance star. Whatever that means. Basically just celebrity vibes," Zanders says.

One pure house artist who is surely on his way to celebrity vibes is Acraze, real name Charlie Dunker. His track, "Do It To It," —  which samples the 2006 single of the same name from the R&B group Cherish — is set to be as big as any record from Eilish, without any sort of pop influence.

After being released in August 2021, "Do It To It," hit No. 3 on the Billboard Hot Dance/Electronic Songs. At the time of writing, "Do It To It," has over 433 million streams on Spotify, 3.3 million videos on TikTok, and 7 million Shazams. It’s even been in a Pepsi commercial.

With numbers like that, major labels were sure to take notice (Acraze recently signed a deal with Capitol Records). A&Rs could put Dunker in the same position as Calvin Harris, throwing an illustrious pop singer on a feature to guarantee worldwide attention.

But no matter what may happen in the future, producers from the underground era like Crenshaw consider this mainstream success a good thing. "Because some [house music] is seeping into mainstream culture it’s helping everyone. All boats rise with the tide," he says

Beyoncé and Drake are helping to raise the tide as well. Beyoncé’s latest single, "BREAK MY SOUL" borrows from house music in a similar manner to "Bad Guy," and Drake tapped four producers from the house and techno realm on his recently released album, Honestly, Nevermind.

Nine of the tracks on Honestly, Nevermind were produced by Keinemusik bosses &ME and Rampa, the 2022 GRAMMY winner Black Coffee, and Gordo, the recently rebranded house project from the open format electronic artist Carnage. Together these four producers imbue Drake’s voice with various subgenres like piano house and melodic techno.

"Bad Guy," by Billie Eilish was her own take on pop music with house as a foundation. Honestly, Nevermind shows Drake adapting his style to that of the underground — or at least what used to be underground. Soon his millions of fans will be a part of the community surrounding this music, and there’s no telling where the sound will go from there.

Planet E's Carl Craig On Keeping Dance Music Black & Expansive New 'Planet E 30' Album

While 2023 may be coming to an end, the first releases of December prove that it's far from time to wind down.

From Taylor Swift — who released "You’re Losing Me," a song originally recorded for her 2022 smash album — to Dua Lipa’s extended edit of her single "Houdini," and Lana Del Rey's cover of "Take Me Home, Country Roads," listeners are being treated to new tracks from familiar favorites today.

But surprise releases were the theme of the day as Beyoncé dropped "MY HOUSE," a single accompanying her Renaissance concert film.

Dec. 1 also sees a bevy of reissue and archival releases, exciting new projects from artists like singer/songwriter Dove Cameron, and the second studio album from K-pop group ATEEZ. 

Start off your month by listening to these tracks and albums from seven artists that will jumpstart your month.

Beyoncé - "MY HOUSE"

Queen Bey surprised fans with an early Christmas present by dropping "MY HOUSE," her first single since 2022’s Renaissance. This track was featured during the credits of her new Renaissance concert film.

Written and produced by The-Dream, this song showcases Beyoncé’s rapping skills, as she effortlessly weaves verses over a powerful horn melody. There's a vibe check in the song's second half, where the music becomes a smooth, electronic dance groove reminiscent of Renaissance’s ballroom vibe. 

Jung Kook & Usher - "Standing Next To You (Remix)"

BTS' pop singer Jung Kook is back with a remix to his track "Standing Next To You," this time joined by an R&B sensation. The remix features a new verse from  Usher, who adds a delicate touch to the vibrant, high-paced song.

The original track was released last month as a single on Jung Kook’s debut album, GOLDEN. This could be fans' last time hearing Jung Kook's music for a while — the "golden maknae" of BTS announced he’s enlisting for mandatory military service this month.

Tyla - "Truth or Dare"

GRAMMY-nominated Afrobeats star Tyla is closing the year with a sneak peek of her upcoming self-titled album. The hypotonic single "Truth or Dare," following the success of her GRAMMY-nominated song "Water" (the song is nominated for Best African Music Performance at the 2024 GRAMMYs alongside "Amapiano" by ASAKE & Olamide, "City Boys" by Burna Boy, Davido's "UNAVAILABLE" feat. Musa Keys, and "Rush" by Ayra Starr).

In this new song, Tyla revisits an old flame — this time with newfound wisdom and assurance that she won’t fall for his charm anymore: "So let's play truth or dare, dare you to forget / That you used to treat me just like anyone."

Tyla announced her upcoming self-titled album on social media, captioning, "African music is going global and I’m so blessed to be one of the artists pushing the culture. I’ve been working on my sound for 2 years now and I’m so ready for the world to hear it."

Lana Del Rey - "Take Me Home, Country Roads"

After performing during "Christmas At Graceland," a televised tribute to Elvis Presley, Lana Del Rey dropped a surprise cover of John Denver’s 1971 hit "Take Me Home, Country Roads."

This cover might not come as a shock for fans after she referenced a line from Denver’s 1972 "Rocky Mountain High" on her track "The Grants" from GRAMMY-nominated album Did You Know There’s A Tunnel Under Ocean Blvd. (At the 2024 GRAMMYs, Did You Know is nominated for Album Of The Year alongside Jon Batiste's World Music Radio, Olivia Rodrigo's Guts, Swift's Midnights, Janelle Monae's The Age Of Pleasure, SZA's SOS, Miley Cyrus' Endless Summer Vacation and the record by boygenius. Did You Know is also nominated for Best Alternative Music Album alongside The Car by Arctic Monkeys, PJ Harvey's I Inside The Old Year Dying, Gorillaz's Cracker Island and boygenius' album.)

The track features Del Rey’s signature soothing vocals, as a Western-style melody balances the instrumentation. She brings her own sultry style to this '70s country classic, while continuing to show her musical versatility.

ATEEZ - The World EP:FIN:WILL

Five years after their debut album, K-pop group ATEEZ  have returned with The World EP:FIN:WILL. The 12-track album is led by "Crazy Form," an Afrobeats/dancehall-influenced track, and also features many solo and unit tracks from the group.

Members Hong Joong and Seonghwa took the reins on "Matz," a dynamic hip-hop track, while Yeosang, San and Wooyoung collaborated for the R&B-influenced "It’s You." 

During a Seoul press conference, Lead Hong Joong spoke about the group’s evolution and how fans should look forward to future releases. 

"This year marks our fifth debut anniversary and so far, our greatest achievement has been establishing a strong relationship with our fans around the world. We hope to continue presenting music that can make our fans proud of us," he said. 

Living Legends: Stephen Marley On 'Old Soul,' Being A Role Model & The Bob Marley Biopic 

Between four GRAMMYs and a massive stadium tour, 2023 was the year of Beyoncé's Renaissance. And just as the last month of the year began, Bey decided the dance party wasn't over.

On Dec. 1, the 32-time GRAMMY winner released "My House." Co-produced by The-Dream — who co-produced 10 of Renaissance's 16 tracks — "My House" is another club banger that works as both a coda to the Renaissance epoch, and a bridge to an altogether new one.

"Don't give a f— about my house/ Then get the f— up out my house," Beyoncé threatens, as the throbbing chorus swells with intensity. The song is featured in the end credits of Beyoncé's Renaissance: A Film By Beyoncé, which also dropped today.

"Be careful what you ask for, 'cause I just might comply," Bey said on Instagram when revealing the trailer — and by the merits of "My House" alone, she followed through. Check out the new song below, and keep checking GRAMMY.com for more on Beyoncé's constant creative evolution.

How Many GRAMMYs Has Beyoncé Won? 10 Questions About The Renaissance Singer Answered

In the world of hip-hop, fashion is more than just clothing. It's a powerful means of self-expression, a cultural statement, and a reflection of the ever-evolving nature of the culture.

Since its origin in 1973, hip-hop has been synonymous with style —  but the epochal music category known for breakbeats and lyrical flex also elevated, impacted, and revolutionized global fashion in a way no other genre ever has.   

Real hip-hop heads know this. Before Cardi B was gracing the Met Gala in Mugler and award show red carpets in custom Schiaparelli, Dapper Dan was disassembling garment bags in his Harlem studio in the 1980s, tailoring legendary looks for rappers that would appear on famous album cover art. Crescendo moments like Kendrick Lamar’s performance at the Louis Vuitton Men’s Spring-Summer 2023 runway show in Paris in June 2022 didn’t happen without a storied trajectory toward the runway.

Big fashion moments in hip-hop have always captured the camera flash, but finding space to tell the bigger story of hip-hop’s connection and influence on fashion has not been without struggle. Journalist and author Sowmya Krishnamurphy said plenty of publishers passed on her anthology on the subject, Fashion Killa: How Hip-Hop Revolutionized High Fashion, and "the idea of hip hop fashion warranting 80,000 words." 

"They didn't think it was big enough or culturally important," Krishnamurphy tells GRAMMY.com, "and of course, when I tell people that usually, the reaction is they're shocked."

Yet, at the 50 year anniversary, sands continue to shift swiftly. Last year exhibitions like the Fashion Institute of Technology’s Fresh, Fly, and Fabulous: Fifty Years of Hip-Hop Style popped up alongside notable publishing releases including journalist Vikki Tobak’s, Ice Cold. A Hip-Hop Jewelry Story. Tabak’s second published release covering hip-hop’s influence on style, following her 2018 title, Contact High: A Visual History of Hip-Hop.

"I wanted to go deeper into the history," Krishnamurphy continues. "The psychology, the sociology, all of these important factors that played a role in the rise of hip-hop and the rise of hip-hop fashion"

What do the next 50 years look like? "I would love to see a hip-hop brand, whether it be from an artist, a designer, creative director, somebody from the hip-hop space, become that next great American heritage brand," said Krishnamurphy.

In order to look forward we have to look back. In celebration of hip-hop’s 50 year legacy, GRAMMY.com examines iconic moments that have defined and inspired generations. From Tupac walking the runways at Versace to Gucci's inception-esque knockoff of Dapper Dan, these moments in hip-hop fashion showcase how artists have used clothing, jewelry, accessories, and personal style to shape the culture and leave an indelible mark on the world.

The cover art to Eric B and Rakim’s Paid in Full

Dapper Dan And Logomania: Luxury + High Fashion Streetwear

Dapper Dan, the legendary designer known as "the king of knock-offs," played a pivotal role in transforming luxury fashion into a symbol of empowerment and resistance for hip-hop stars, hustlers, and athletes starting in the 1980s. His Harlem boutique, famously open 24 hours a day, became a hub where high fashion collided with the grit of the streets.

Dapper Dan's customized, tailored outfits, crafted from deconstructed and transformed luxury items, often came with significantly higher price tags compared to ready-to-wear luxury fashion. A friend and favorite of artists like LL Cool J and Notorious B.I.G., Dapper Dan created iconic one-of-a-kind looks seen on artists like Eric B and Rakim’s on the cover of their Paid in Full album.

This fusion, marked by custom pieces emblazoned with designer logos, continues to influence hip-hop high fashion streetwear. His story — which began with endless raids by luxury houses like Fendi, who claimed copyright infringement — would come full circle with brands like Gucci later paying homage to his legacy.

Athleisure Takes Over

Hip-hop's intersection with sportswear gave rise to the "athleisure" trend in the 1980s and '90s, making tracksuits, sweatshirts, and sneakers everyday attire. This transformation was propelled by iconic figures such as Run-D.M.C. and their association with Adidas, as seen in photoshoots and music videos for tracks like "My Adidas."

LL Cool J. Photo: Paul Natkin/Getty Images

LL Cool J’s Kangol Hat

The Kangol hat holds a prominent place in hip-hop fashion, often associated with the genre's early days in the '80s and '90s. This popular headwear became a symbol of casual coolness, popularized by hip-hop pioneers like LL Cool J and Run-D.M.C. The simple, round shape and the Kangaroo logo on the front became instantly recognizable, making the Kangol an essential accessory that was synonymous with a laid-back, streetwise style.

Dr. Dre, comedian T.K. Kirkland, Eazy-E, and Too Short in 1989. Photo: Raymond Boyd/Getty Images

N.W.A & Sports Team Representation

Hip-hop, and notably N.W.A., played a significant role in popularizing sports team representation in fashion. The Los Angeles Raiders' gear became synonymous with West Coast hip-hop thanks to its association with the group's members Dr. Dre, Eazy-E, and Ice Cube, as well as MC Ren.

 Slick Rick in 1991. Photo: Al Pereira/Getty Images/Michael Ochs Archives

Slick Rick’s Rings & Gold Chains

Slick Rick "The Ruler" has made a lasting impact on hip-hop jewelry and fashion with his kingly display of jewelry and wealth. His trendsetting signature look — a fistful of gold rings and a neck heavily layered with an array of opulent chains — exuded a sense of grandeur and self-confidence. Slick Rick's bold and flamboyant approach to jewelry and fashion remains a defining element of hip-hop's sartorial history, well documented in Tobak's Ice Cold.

Tupac Walks The Versace Runway Show

Tupac Shakur's runway appearance at the 1996 Versace runway show was a remarkable and unexpected moment in fashion history. The show was part of Milan Fashion Week, and Versace was known for pushing boundaries and embracing popular culture in their designs. In Fashion Killa, Krishnamurpy documents Shakur's introduction to Gianni Versace and his participation in the 1996 Milan runway show, where he walked arm-in-arm with Kadida Jones.

TLC. Photo: Tim Roney/Getty Images

Women Embrace Oversized Styles

Oversized styles during the 1990s were not limited to menswear; many women in hip-hop during this time adopted a "tomboy" aesthetic. This trend was exemplified by artists like Aaliyah’s predilection for crop tops paired with oversized pants and outerwear (and iconic outfits like her well-remembered Tommy Hilfiger look.)

Many other female artists donned oversized, menswear-inspired looks, including TLC and their known love for matching outfits featuring baggy overalls, denim, and peeking boxer shorts and Missy Elliott's famous "trash bag" suit worn in her 1997 music video for "The Rain." Speaking to Elle Magazine two decades after the original video release Elliot told the magazine that it was a powerful symbol that helped mask her shyness, "I loved the idea of feeling like a hip hop Michelin woman."

Diddy Launches Sean John

Sean "Diddy" Combs’ launch of Sean John in 1998 was about more than just clothing. Following the success of other successful sportswear brands by music industry legends like Russell Simmons’ Phat Farm, Sean John further represented a lifestyle and a cultural movement. Inspired by his own fashion sensibilities, Diddy wanted to create elevated clothing that reflected the style and swagger of hip-hop. From tailored suits to sportswear, the brand was known for its bold designs and signature logo, and shared space with other successful brands like Jay-Z’s Rocawear and model Kimora Lee Simmons' brand Baby Phat.

 Lil' Kim. Photo: Ron Galella/Ron Galella Collection via Getty Images

Lil’ Kim Steals The Show

Lil' Kim’s daring and iconic styles found a kindred home at Versace with

In 1999, Lil' Kim made waves at the MTV Video Music Awards with her unforgettable appearance in a lavender jumpsuit designed by Donatella Versace. This iconic moment solidified her close relationship with the fashion designer, and their collaboration played a pivotal role in reshaping the landscape of hip-hop fashion, pushing boundaries and embracing bold, daring styles predating other newsworthy moments like J.Lo’s 2000 appearance in "The Dress" at the GRAMMY Awards.

Lil Wayne Popularizes "Bling Bling"

Juvenile & Lil Wayne's "Bling Bling" marked a culturally significant moment. Coined in the late 1990s by Cash Money Records, the term "bling bling" became synonymous with the excessive and flashy display of luxury jewelry. Lil Wayne and the wider Cash Money roster celebrated this opulent aesthetic, solidifying the link between hip-hop music and lavish jewelry. As a result, "bling" became a cornerstone of hip-hop's visual identity.

Jay-Z x Nike Air Force 1

In 2004, Jay-Z's partnership with Nike produced the iconic "Roc-A-Fella" Air Force 1 sneakers, a significant collaboration that helped bridge the worlds of hip-hop and sneaker culture. These limited-edition kicks in white and blue colorways featured the Roc-A-Fella Records logo on the heel and were highly coveted by fans. The collaboration exemplified how hip-hop artists could have a profound impact on sneaker culture and streetwear by putting a unique spin on classic designs. Hova's design lives on in limitless references to fresh white Nike kicks.

Daft Punk and Pharrell Williams. Photo: Mark Davis/WireImage

Pharrell Williams' Hat At The 2014 GRAMMYs

Pharrell Williams made a memorable red carpet appearance at the 2014 GRAMMY Awards in a distinctive and oversized brown hat. Designed by Vivienne Westwood, the hat quickly became the talk of the event and social media. A perfect blend of sartorial daring, Pharrell's hat complemented his red Adidas track jacket while accentuating his unique sense of style. An instant fashion moment, the look sparked innumerable memes and, likely, a renewed interest in headwear.

Kanye’s Rise & Fall At Adidas (2013-2022)

Much more than a "moment," the rise and eventual fall of Kanye’s relationship with Adidas, was as documented in a recent investigation by the New York Times. The story begins in 2013 when West and the German sportswear brand agreed to enter a partnership. The collaboration would sell billions of dollars worth of shoes, known as "Yeezys," until West’s anti-semitic, misogynistic, fat-phobic, and other problematic public comments forced the Adidas brand to break from the partnership amid public outrage.

Supreme Drops x Hip-Hop Greats

Supreme, with its limited drops, bold designs, and collaborations with artists like Nas and Wu-Tang Clan, stands as a modern embodiment of hip-hop's influence on streetwear. The brand's ability to create hype, long lines outside its stores, and exclusive artist partnerships underscores the enduring synergy between hip-hop and street fashion.

A model walks the runway at the Gucci Cruise 2018 show. Photo: Pietro D'Aprano/Getty Images

Gucci Pays "homage" to Dapper Dan

When Gucci released a collection in 2017 that seemingly copied Dapper Dan's distinctive style, (particularly one look that seemed to be a direct re-make of a jacket he had created for Olympian Dionne Dixon in the '80s), it triggered outrage and accusations of cultural theft. This incident sparked a conversation about the fashion industry's tendency to co-opt urban and streetwear styles without proper recognition, while also displaying flagrant symbols of racism through designs.

Eventually, spurred by public outrage, the controversy led to a collaboration between Gucci and Dapper Dan, a significant moment in luxury fashion's acknowledgement and celebration of the contributions of Black culture, including streetwear and hip-hop to high fashion. "Had Twitter not spotted the, "Diane Dixon" [jacket] walking down the Gucci runway and then amplified that conversation on social media... I don't think we would have had this incredible comeback," Sowmya Krishnamurphy says.

A$AP Rocky x DIOR

Self-proclaimed "Fashion Killa" A$AP Rocky is a true fashion aficionado. In 2016, the sartorially obsessed musician and rapper became one of the faces of Dior Homme’s fall/winter campaign shot by photographer Willy Vanderperre — an early example of Rocky's many high fashion collaborations with the luxury European brand.

A$AP Rocky's tailored style and impeccable taste for high fashion labels was eloquently enumerated in the track "Fashion Killa" from his 2013 debut album Long. Live. ASAP, which namedrops some 36 luxury fashion brands. The music video for "Fashion Killa" was co-directed by Virgil Abloh featuring a Supreme jersey-clad Fenty founder, Rihanna long before the two became one of music’s most powerful couples. The track became an anthem for hip-hop’s appreciation for high fashion (and serves as the title for Krishnamurphy’s recently published anthology). 

Cardi B. Photo: Steve Granitz/WireImage

Cardi B Wears Vintage Mugler At The 2019 GRAMMYs

Cardi B has solidified her "it girl" fashion status in 2018 and 2019 with bold and captivating style choices and designer collaborations that consistently turn heads. Her 2019 GRAMMYs red carpet appearance in exaggerated vintage Mugler gown, and many custom couture Met Gala looks by designers including Jeremy Scott and Thom Browne that showcased her penchant for drama and extravagance.

But Cardi B's fashion influence extends beyond her penchant for custom high-end designer pieces (like her 2021 gold-masked Schiaparelli look, one of nine looks in an evening.) Her unique ability to blend couture glamour with urban chic (she's known for championing emerging designers and streetwear brands) fosters a sense of inclusivity and diversity, and makes her a true trendsetter.

Beyoncé & Jay-Z in Tiffany & Co.’s "About Love" campaign

The power duo graced Tiffany & Co.'s "About Love'' campaign in 2021, showcasing the iconic "Tiffany Yellow Diamond," a 128.54-carat yellow worn by Beyoncé alongside a tuxedo-clad Jay-Z. The campaign sparked controversy in several ways, with some viewers unable to reconcile the use of such a prominent and historically significant diamond, sourced at the hands of slavery, in a campaign that could be seen as commercializing and diluting the diamond's cultural and historical importance. Despite mixed reaction to the campaign, their stunning appearance celebrated love, adorned with Tiffany jewels and reinforced their status as a power couple in both music and fashion.

Kendrick Lamar Performs At Louis Vuitton

When Kendrick Lamar performed live at the Louis Vuitton Men’s spring-summer 2023 runway show in Paris in June 2022 following the passing of Louis Vuitton’s beloved creative director Virgil Abloh, he underscored the inextricable connection between music, fashion and Black American culture.

Lamar sat front row next to Naomi Campbell, adorned with a jeweled crown of thorns made from diamonds and white gold worth over $2 million, while he performed tracks including "Savior," "N95," and "Rich Spirit'' from his last album, Mr. Morale and the Big Steppers before ending with a repeated mantra, "Long live Virgil." A giant children’s toy racetrack erected in the Cour Carrée of the Louvre became a yellow brick road where models marched, clad in designer looks with bold, streetwear-inspired design details, some strapped with oversized wearable stereo systems.

Pharrell Succeeds Virgil Abloh At Louis Vuitton

Pharrell Williams' appointment as the creative director at Louis Vuitton for their men's wear division in 2023 emphasized hip-hop's enduring influence on global fashion. Pharrell succeeded Virgil Abloh, who was the first Black American to hold the position.

Pharrell's path to this prestigious role, marked by his 2004 and 2008 collaborations with Louis Vuitton, as well as the founding of his streetwear label Billionaire Boy’s Club in 2006 alongside Nigo, the founder of BAPE and Kenzo's current artistic director, highlights the growing diversity and acknowledgment of Black talent within high fashion.

Listen To GRAMMY.com's 50th Anniversary Of Hip-Hop Playlist: 50 Songs That Show The Genre's Evolution

With Thanksgiving around the corner, this New Music Friday offers us a feast of new sounds from some of the music industry’s biggest artists.

Country star Maren Morris teamed up with Teddy Swims for a passionate duet version of his song "Some Things I'll Never Know," while Steve Aoki & ERNEST paired up for an energetic dance/country crossver, "Us," from Aoki’s HiROQUEST 2: Double Helix.

American band Bleachers unleash their wild side with "Alma Matter," from their upcoming self-titled album dropping March 8, 2024. Meanwhile, alternative rock band Bad Suns released their catchy, six-track EP Infinite Joy. Across the pond, long-time British rockers Madness released their 13th album, Theatre Of the Absurd Presents C’Est La Vie.

With sultry sounds from R&B songstress Ari Lennox to mellow, indie rhythms from Dermot Kennedy to upbeat, radiant vibes from the duo Surfaces, this Friday brings a kaleidoscope of sounds from across every genre. 

Along with the slew of releases mentioned above, press play on releases from the likes of André 3000, Drake, Ozuna, Lil Wayne and 2 Chainz, Danny Brown, and Bibi and Becky G — and be sure to add some new sounds to your rotation.

André 3000 - New Blue Sun

If you’ve seen Andre 3000’s impromptu flute performances in the past few years, then the GRAMMY winner's new sound won’t come as a shock. On his eight-track debut solo album New Blue Sun, the Outkast member experiments with wind instruments and percussion, creating serene and melodic compositions.

Across eight elaborately titled tracks  — "I swear, I Really Wanted To Make A "Rap" Album But This Is Literally The Way The Wind Blew Me This Time" and "That Night In Hawaii When I Turned Into A Panther And Started Making These Low Registered Purring Tones That I Couldn’t Control… Shyt Was Wild," — Andre details his artistic journey and the possibility of returning to rap music. Because, as Andre has told numerous outlets, New Blue Sun is not a rap album.

"I get beats all the time. I try to write all the time. People think, Oh, man, he’s just sitting on raps, or he’s just holding these raps hostage. I ain’t got no raps like that," he told GQ. 

In the future, fans might see 3000 return to the rap universe but in the meantime, let’s enjoy the ambience of the blue sun. 

Drake - For All The Dogs Scary Hours Edition

It’s not Scorpio season without a release from the scorpion king himself, Drake. In the latest installment of his Scary Hours series, Drake brought in a heavy-hitter lineup of producers including Lil Yatchy and Alchemist.

With songs surrounding themes of betrayal and broken trust (an the less-than-subtle chant "F— My Ex" more than 10 times in one song), For All The Dogs Scary Hours Edition shows how deep the Certified Lover Boy is in his feelings.

Drake brings out his Swiftie side in the track, "Red Button," shouting out Taylor Swift with lyrics "Taylor Swift the only n—- that I ever rated/ Only one could make me drop the album just a little later/ Rest of y’all, I treat you like you never made it." Seems that the big-ups and grudges heard on October's For All The Dogs translate to Scary Hours, too.

His song "Evil Ways" features J. Cole, increasing anticipation for their joint tour, which was announced on Nov. 13.

Ozuna - Cosmo

After receiving a nod for Best Reggaeton Performance and performing with David Guetta at the 2023 Latin GRAMMYs, Puerto Rican Singer Ozuna dropped his sixth album, Cosmo. Filled with soon-to-be dance floor staples, Cosmo highlights Ozuna's versatility.

Songs like "El Pin" and "La Chulita" are full of infectious dance and Afrobeats influences, yet stay true to his reggaeton roots. The 15-track record also includes collaborations with Jhayco, Chenco Corleone, Anuel and David Guetta.

"When you think of a colorful image, you think of youth. When people listen to this album, I want them to take it seriously," Ozuna said in an interview with the Fader. "People want to hear what’s real, what’s clear-cut, in black and white.”

The goal, he continued, is to allow "people to know who the real Ozuna is."

2 Chainz, Lil Wayne - Welcome 2 Collegrove

Lil Wayne and 2 Chainz have joined forces once again to release their second joint album, Welcome 2 Collegrove. The album’s title is a melding of 2 Chainz's hometown of College Park, Georgia, with Lil Wayne’s Hollygrove, Louisiana.

Welcome 2 Collegrove includes features from a cross-section of hip-hop and R&B greats, including Usher, 21 Savage, Rick Ross, Benny The Butcher and Fabolous. Tracks like "Presha" and "Long Story Short" bring back the duo’s classic rap sound from their 2016 project COLLEGROVE, and show their ability to create hip-hop anthems. The special guest artists add even more depth to their songs. 

Danny Brown - Quaranta

After a four year break, Detroit rapper Danny Brown is back with his seventh album, Quaranta. A departure from his earlier, more club-centric music, the 11-track album offers a new perspective in Brown’s life.

Quaranta is a turning point in Brown's musical journey, where he reflects on themes of regret, self-destructive behavior, and growth. While songs like "Ain’t My Concern" and "Celibate" still include his signature flair of fast, high-pitched verses, this album takes on a more mature and introspective route. 

Bibi feat. Becky G - "Amigos"

On "Amigos," South Korean singer Bibi teamed up with Latin star Becky G for a multicultural but ever-relatable track that focuses on being hung up on past lovers despite having someone new in their life. "I know we had a good time and that you always want more / But if my boyfriend calls, we’re just friends, nothing more," they sing in Spanish.

"Amigos" is rife with hip-hop influences — a genre Bibi loves. 

"Expressing oneself through lyrics is so real and genuine," BIBI told AllKPop. "As I’m someone who wasn’t necessarily gifted with natural musical talent — I didn’t even know the difference between boom bap or trap beats until way later. I think the other factors of music organically followed as I grew as an artist."

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