meta-scriptBootsy Collins: "I'm Hoping The World Comes Together Like We Did On This Album" | GRAMMY.com
Bootsy Collins

Bootsy Collins

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Bootsy Collins: "I'm Hoping The World Comes Together Like We Did On This Album"

On his new album, 'The Power of the One,' released Oct. 23 on his own Bootzilla Records, we witness the almost-69-year-old (his birthday is Oct. 26) thriving in his musical playground

GRAMMYs/Oct 24, 2020 - 04:09 am

GRAMMY winner and 2019 Lifetime Achievement Award recipient Bootsy Collins has been embodying the funk and sharing his grooviness for decades, ever since he joined James Brown's band in 1969. It was then, from the Godfather of Soul himself, he first learned the Power of the One, or the importance of synching on the one-beat.

With George Clinton and Parliament-Funkadelic, Bootsy's Rubber Band, his solo records and endless collaborations, he's harnessed that funky power and grown it into a philosophy, a way of life. Through it all he's always bringing the funk into new spaces and to new ears, whether directly—Fatboy Slim's GRAMMY-winning 2000 dance anthem "Weapon Of Choice" wouldn't soar without Collin's voice—or through those he's influenced like Childish Gambino on his infectiously groovy GRAMMY-winner "Redbone." He is the true definition of a living legend, yet he's incredibly humble and always interested in learning more and working with other artists.

On his new album, The Power of the One, released today (Oct. 23) on his own Bootzilla Records, we witness the almost-69-year-old (his birthday is Oct. 26) thriving in his musical playground. It's playful, funky, joyous and filled with talented collaborators from across the musical spectrum, including Snoop Dogg, Dr. Cornel West, Branford Marsalis, Ellis Hall and up-and-comers Brandon "Taz" Niederauer and Emmaline. While he had to adapt to virtual collaboration when they pandemic hit—the album was about half done at this point—he is undeniably thrilled with the result and rightly so.

"To be around these people, they made the record become what it is because to have the older people with the younger people and everyone in-between, all this going on on the record. And just making music together. It's like making love, it's like making friends. In a time like we're in now, to do that, what else could you ask for? It's just a great feeling. I can tell you, I know they had the same kind of feeling," Collins told us recently over the phone.

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We caught up with the master himself to learn more about finishing the album during quarantine, bringing together the talented collaborators, mentoring younger artists over the years and, of course, the Power of the One.

Thanks for taking the time to chat with me. I hope your day is good so far.

Yeah. Just gearing up, getting myself together to go out there and do it one more time, you know? We got the record off. That was the good part for me, was to at least get through it because it is a very deep time that kind of hit us out of the blue. Getting through it was a beautiful thing. It actually helped keep me sane.

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I bet, having something to work on. And my first question is about your new album, The Power Of The One, which is coming out pretty soon. What do you hope this album offers to the world and to its listeners?

I'm hoping the world comes together like we did on this album. All the musicians, everybody that really put their time and energy in it—and they really, really wanted to do it. It wasn't like somebody forced them to do it or paid them on such a big scale that they just had to do it. Everybody joined me and did it because it was fun.

It reminded everybody that, even in a difficult time, each and every one of us can get some kind of joy out of it and at the same time, help somebody else share some good vibes. If we didn't get nothing else but some good vibes, that was really good enough because everybody needs some of that right now.

I think on this record, that's what it's really all about. Good vibes, being in the kitchen cooking up something a little different here and there, using a different recipe. Even a recipe that's not traditional. On this album, that's what I wanted to show—it doesn't have to be a certain traditional record. It could be everybody together just having a good time because, to me, that was the main thing. Stop stressing yourself. Have a good time doing it and doing it with somebody you want to do it with. That's key. I think everybody felt that and it comes off of the record like that, from what people are telling me.

You're right, I think we all need some good vibes right now.

Yeah, yeah, yeah. That to me is what the Power of the One is, the power of all of the people coming together and just doing what we have to do to get through it, to get over the hump. Putting all of our differences all by the wayside because we all realize we're just human and we need each other. We're coming up in a time where people don't really feel like they need each other because the technology we have is saying you don't need nobody. You can take your office with you. You got it right there in your hand, your iPhone, and you really don't need people.

Once you get used to that, it turns on you. It's like a Frankenstein monster. The monster is cool and everything, but one day he wakes up and realizes he's a monster and turns on you. I think that's what happened in the world. We got to take the power within all of us where we're standing. I think this music will help in our healing, help in our focus, and help us to have a little joy and a little fun along with all the deepness that is going on. That's what I wanted to do with this record, really just to put some joy and fun in everybody's lives.

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Can you explain the Power of the One a little more, both like musical technique and the philosophy?

Well, actually The Power of the One grew out of when I worked with James Brown, he was always saying to the band, "You got to put it on the one. Give me that one and you can play everything else, but just hit it on the one." On every measure you count, the emphasis is on that down beat. To this day, even on a computer, when you have a four by four [beat], you got that one. You'll hear that click louder on the emphasis on that one beat. That brings everybody's focus to it.

This is where we all meet up, right here on the one. I, out of that training with James Brown, I took that over to Parliament-Funkadelic and George Clinton made a whole concept out of everything's on the one. He even made a record called "Everything Is On The One." I guess with all of that growing and experiencing the one, it grew to me as even bigger than just being a musical term. Now for me, it's more everybody is part of the Power of the One.

It's like everybody's around that one wall and everybody gets that certain frequency all at the same time and that wall will come down. That's the Power of the One. We just have to realize that that's what we got to do, everybody's got to be in sync with each other. Once we began to be in sync with each other, all of this mess that we're going through falls down. I want to get people to realize that we do have that power within ourselves.

We got to get focused and quit running from each other. We've got to all come together on the one and that's when you get the Power of the One. I'm just trying to redirect people to come together. It doesn't matter who your father is—I just have to respect your father and you have to respect mine. That's the Power of the One, when you realize that none of that stuff really matters.

We're all on this spaceship mother earth and we're traveling through time and space on earth. This is our mothership. Nobody's throwing us out. We're on it together and the sooner we realize that, the better. Because you can't be here and be better than somebody else. I'm not better than nobody else. Out here, I'm just like you.

It's really about us getting along and getting together while we're here. This is the opportunity for us. It's just like this album. This album was the opportunity to put all these beautiful people together that are not necessarily supposed to be together on a record. I'm just crazy enough to believe that if we can do it on an album, we can certainly can do this in a world like we have today.

That's mainly the reason I wanted to do something like this, to show that it's bigger than all of us. It's much bigger than what I think it should be or what you think it should be. It's much bigger than that and that's the Power of the One that's within all of us. No one's got it more, no one's got it less. Everybody has their power, you just have to develop it.

"It's really about us getting along and getting together while we're here. This is the opportunity for us. It's just like this album. This album was the opportunity to put all these beautiful people together that are not necessarily supposed to be together on a record. I'm just crazy enough to believe that if we can do it on an album, we can certainly can do this in a world like we have today."

That's some philosophy right there.

[Laughs.] I hope you got it down. I'd like to read that book myself. [Laughs.] Oh, man. That's the top layer at least. I'll have to keep digging and we'll get more of it coming up. For now, that's where I'm at. I just want people to respect and believe in each other, and dig in on each other. We got to get back to having some kind of fun. I think that's got a lot to do with why this has happened. These kinds of tragedies, it's like man, if you can't wake up after this, you're already dead. I know we're not dead now.

We're being hard headed. We are thinking we're something that we're not. We're all human. We haven't transformed yet into that other frequency. Until then, we got to deal with each other. We got to start learning how to because we've been learning the complete opposite. Now, the One has introduced us, now you have to know and love and trust each other. There's no other alternative now. We are past that point. It's either that or the other craziness.

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I feel that. There are a lot of really great collabs on the album, but I wanted to talk specifically about the creative process behind "Jam On" with Snoop Dogg and Brandon Taz. How did that one happen?

Oh, man. That was a track that Snoop and I had done and hadn't really finished. We did it for another album. It was like, man, that track would show a lot of fun and that you can mix different things and come up with something that is not new in a sense, but I guess fresh for today. It brings the old with the new, the guitar playing from Taz, his new energy that he's got, with Snoop's raps and my own peace vibe going on. I thought that would be a beautiful, what you would call, a sandwich or a dinner. Sure enough, it was so easy to put together. I talked to Taz, then I went to see him at a concert. This was all before the pandemic hit.

We got to vibing and I was like, "Man, we should go in the studio." And sure enough, we went to Sweetwater and recorded all of his stuff. And Snoop and myself, we did our parts here at the Bootcave [his home studio]. We got lucky on that song, because got about 60 percent done with the album [before the pandemic] and the rest of it we had to start sending out on WeTransfer, that kind of stuff.

We send them to artists and they send you back what they did and then you get on the phone and talk about what needs to change, what key to go to and this, that and the other. That was a much harder way of recording than being in the studio with the actual person. That's when it's really fun. I got a 50/50 deal on recording this album—recording half live and then the other 50 percent we had to record basically on the internet.

That was something I had to get used to, but at the same time, I don't think I'll ever get used to that. But I learned how to do it, enough to get it done. We started adding horns, all kinds of different stuff, but I had to send the actual file to the person. That particular song, "Jam On," we got that pretty much done in the studio, so that was a blessing because we had fun doing it.

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Never thought I would be Saying That as the Co-Captain of the Mothership &amp; Long Head Sucka of this Universe! I have Time Traveled for many year&#39;s &amp; I can tell u we will Git Ova the Hump! Bootsy baby!!!</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/bootsy_collins/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> William &#34;Bootsy&#34; Collins</a> (@bootsy_collins) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-10-18T20:50:11+00:00">Oct 18, 2020 at 1:50pm PDT</time></p></div></blockquote><script async src="//www.instagram.com/embed.js"></script>

I'm sure so much of creating funk music is being in the studio together riffing off each other and going with the flow. That must have been different to not have that tangible element of it for part of the album.

Yeah, yeah. It's totally different. It's just like you and the guy you're talking to, it's different when you're together than when you talk on the phone. The phone is the next best thing, but being together, there is nothing like that. That's the start of the difference right there. It's like when you can actually touch the guitar, when you actually see what the bass player is playing, you can actually hear what the singer or rapper is singing or rapping. You can actually see them. It's like, wow. This is so cool.

You lose all of that part, so I think it's cool for people that are growing up doing it that way. But if you're not used to doing it like that, it's a different ball game. It is something you have to learn on the job. Like I say, it's good to know the new way of recording and stuff. I think I'll continue to learn, but nothing is going to take the place of actually being in the bed together. It's like, "How are you doing?" "Oh, I'm okay. I'm laying in the bed by myself." I'm like, "Yeah, I wish I was there." [Laughs.]

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What is your favorite part of collaborating and how was it adapting that, like you were saying, during quarantine?

Well, it was really cool for me with the collaborating part because I got a chance to collaborate with people that I hadn't before. Like Branford Marsalis, who's just the greatest. His genre is jazz and he's just an incredible saxophonist and I never got a chance to record with him [before]. We talked about it, we've been to each other's shows and stuff, but we never actually did anything together.

That was a highlight for me to play with him and to play with Christian McBride, who plays the upright bass. He is just incredible and to have him in the studio and watch him play it. That was my first instrument that I was supposed to learn how to play on, but I found out I just couldn't play that big, old upright bass. It was too much work, man. I had to carry it home from school. The girls would look and laugh at me. It was like, "Ah man. I got to get me a new instrument." So, for him to bring that big, old bass to the Bootcave and hook it up and start playing it, it was just a great experience.

And then to have George Benson? Come on, you can't get no bigger than that. He's played with all the jazz greats. To have him want to get on the album—I had no idea that he really wanted to play on the record until I talked to him. We always have done festivals together in passing, but we never got a chance to work together.

I got a chance to work with some of the best, the people that I looked up to, and I got a chance to work with the young ones, like Kingfish, that are the new musicians. Speaking of Taz, he's 17 years old. And Kingfish is 19 now. These guys are just blowing the roof off with the guitar playing. To have this kind of energy around, for me, is the cream of the crop. It don't come no better. Then on "Lips Turn Blue" there's Emmaline. She's like a young, fresh Ella Fitzgerald. The way she sings, her voice takes you back to that time. But she's just out of college. She's just so sharp and professional.

To be around these people, they made the record become what it is because to have the older people with the younger people and everyone in-between, all this going on on the record and just making music together. It's like making love, it's like making friends. In a time like we're in now to do that, what else could you ask for? It's just a great feeling. I can tell you, I know they had the same kind of feeling.

It was just a great way to express yourself in a time where you're supposed to be locked up and locked down. Everybody's got a chance to release that feeling and we got a chance to put it on a record to share it with the world. I wasn't looking at the big picture, I was just looking at whatever song we were doing, putting our whole heart and soul into it. I didn't have to tell nobody to do that because everybody was ready. You didn't have to tell anyone, "Man, I want you to love this song." They just loved it. You could tell they loved it.

I think it's more amazing because of the time that we're living in right now. It affects us much more now because I think before we have taken music and people for granted. We've taken everything for granted. We thought it was always going to be great, we were going to be working all the time. All of a sudden, they pull the gigs away from us. No more festivals, no more club dates, no more Colosseum dates.

All of that stuff, it didn't just happen to the music world. Everybody had to push the reset button, like "Wait a minute, what the heck is going on?" We are still going through that and we have to figure out ways to do things differently. I'm hoping this album, The Power of the One, helps reset people to know that, "Hey, we got to deal with each other. Ain't nobody going nowhere. We're all in this together."

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You've also worked with a lot of younger musicians over the years on their projects, like Snoop and many others. What does mentorship mean to you and why is it important?

Oh, man. I would say because it gives you what you really need. It's like the energy that you've shared all your life, it comes back to you through the young musicians and artists. When I got with James Brown, I didn't understand about the energy and how it excited him. He was excited by the energy that we brought. I didn't really understand that until I got older and I started realizing, "Okay, this is what he was talking about and this is what he was feeling." Once you get older, you start feeling it, especially when you start having grandkids. Oh my God, those guys have got energy up the wazoo. I never knew that I was like that at one time.

At some point, I was as crazy as they were. That crazy energy can be turned into something and when it is, it can be magical. Some of these kids are able to turn it into something and you'd really be surprised. You just have to be in the mix and that's why I make sure I'm always in the mix, that I'm always learning from the younger people. And hopefully they're learning something from me, but I'm not in it for me.

I'm in it to learn something that I didn't know how to do. Coming from them, that's a beautiful thing. I look forward to that. A lot of older people look at kids like, "Oh, they can't teach me nothing." But I don't agree with that. I would like to continue to learn from them and be around them because they make me younger, they make me feel young. It's a great energy and hopefully I'm as good to them as they are to me.

How Buddy Guy Finally Broke Into The US Top 50 More Than 50 Years Into His Career

Rakim performs onstage during the "J.Period Live Mixtape: Gods & Kings Edition" at Damrosch Park, Lincoln Center, on August 09, 2023 in New York City.
Rakim performs in 2023

Photo: Richard Bord

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On Rakim's 'G.O.D's Network (REB7RTH)' The MC Turned Producer Continues His Legacy With An All-Star Cast

On his first project in 15 years, "God MC" Rakim produced seven songs and called on some of hip-hop's biggest names. The legend and his team detail his new album and working with Nipsey Hussle, DMX and Snoop Dogg.

GRAMMYs/Jul 25, 2024 - 12:58 pm

Every album comes with a backstory, but not many come with two. Rakim's new project G.O.D's Network (REB7RTH), out July 26, came together in a few quick months, from signing a deal in February 2024 to completion in June. The process was spurred by one dedicated A&R person frantically combing through his network of rappers to get guest verses over beats produced by the God MC himself.

But to hear that A&R man, Matt "M80" Markoff, tell it, creating the seven-song project didn't take four months. It took four years.

"I've known [Rakim's longtime manager] Matt [Kemp] and Rakim since 2007," Markoff tells me when I get him on the phone in late June. "They're used to getting calls from me a couple of times a year just for, like, show referrals, verse referrals, things of that nature."

Back at the beginning of the pandemic, Markoff had been talking to the folks at Fat Beats, the venerable record store-turned-distributor that's a huge name in independent hip-hop. He mentioned Rakim's name to the company, and Fat Beats responded that they'd love a project from the God MC. The original pitch, Markoff remembers, was "a three or four song EP with some remixes."

Rakim quoted his price, Fat Beats agreed, and the project was underway, with the emcee meeting with producers to look for beats. But Rakim, who hasn't released a solo album since 2009's The Seventh Seal, is not one to be hurried.

"Ra was having [DJ] Premier and Pete Rock and Ninth Wonder and some of these people come to the studio," Markoff says. "Because of scheduling conflicts and stuff and, you know, normal course of life, it just wasn't right. The vibe wasn't there."

That's where Jazzy Jeff came into play. Rakim and the legendary DJ began working together and, per Markoff, it "just meshed." It seemed like, instead of a handful of songs, a full-length record was in the offing.

"As soon as they finish the first song, I walk into Fat Beats and say, ‘Hey, this is what we're doing now,'" the A&R man recalls. "Instead of Rakim with random producers, it's Rakim/Jazzy Jeff. That'll be huge."

Then…nothing.

A few years pass, and the Rakim and Jazzy Jeff project is still unfinished. (Rakim described its status as "We have a couple records already done.") Fat Beats, which was on the auction block (it was eventually sold in March 2024), wants its money back. Rakim obliges, and everyone seems set to forget about the whole thing.

Markoff, however, was not about to give up on working with the man he calls "my favorite emcee of all time."

The revamped album started its life as not an album at all. Instead, the original conception was a model Markoff had used before: licensing beats by people not typically thought of as producers. In this case, he'd be offering aspiring rappers the chance to get beats by arguably the most influential rapper of all time. 

"He's taken people who are not necessarily known as producers and put together beat packages for them," manager Matt Kemp says of Markoff. "And then, one of the things he does is he goes out and he licenses those beats through a company that he has. If you're a European artist that wouldn't necessarily have access to things like that, you can get it."

So that, as of February of this year, was the (revamped) plan: have Rakim do six beats and one verse, and sell non-exclusive licenses, so that any rapper, anywhere in the world, who wants to use them in a song of their own could do so. This, indeed, was a vision that was followed through all the way to the finish line — you can see the end result released July 12, priced between $700-$1,050 depending on what you want to do with the beats and the rhyme, here.

But along the way to creating that package, things got significantly more complicated. As Rakim was making the beats, he found he really liked them. In some cases, he even wanted to rhyme on them himself.

"As the beats started coming together and Rakim was really in the studio and we started putting the rhymes onto them, we realized that it was bigger just than that [original vision]," Matt Kemp said.

The wheels started turning. Rakim, the God MC, as a producer? That would be a project worth sharing with the world, not just a few aspiring artists.

As it turns out, unbeknownst even to many Ra fans, the rapper has been making beats since the beginning. In fact, he produced — and played drums on — one of Eric B and Rakim's classic songs, 1992's "Juice (Know the Ledge)." So producing an entire project didn't seem like such a big stretch after all. 

"I always was attached to making beats," Rakim explains to me. "But I got to the point where I'm confident with my production now. I got the chance to produce the album and jumped at the opportunity." 

Rakim, as has been well documented over the years, comes from a musical family. His older brother Ronnie was a keyboard player of some note with his own claim on rap history, his other brother Stevie is also keyboardist who performed on some Eric B. and Rakim songs, and the rapper's aunt is the late R&B legend Ruth Brown. So when making beats, Ra will often play drums, bass, guitar, or piano. (He cops to enlisting one of his brothers if the keyboard part gets too complicated.)

He describes his production style this way: "You try to add on to the sample, and enhance certain sounds that you hear. Or you might just add a melody that you feel enhances the sample as well." 

In addition to playing instruments on the project, Rakim also plays the turntable.

"I always knew how to DJ, and I like being able to enjoy the project from a different seat," he tells me. "I enjoyed putting the music together, coming up with the scratch patterns."

So with the musical side of the equation firmly in place, what about the vocals? Rakim was inspired to add verses on a few songs, and hooks on a few more.

"It's mostly a project that I was supposed to be producing," he explains. "In the midst of that, there's certain beats that I'm playing and I'm like, ‘I gotta rhyme on this one,' or, ‘I got a rhyme that fits this one perfectly.'"

The question was, what to write about? After a decade and a half without an album, the rapper had a lot to discuss, and needed to find new ways to say it.

For the project's lead single, "BE ILL," he got in plenty of internal rhymes. And the song's tempo allowed him to come up with different rhythms.

"When tracks are at that speed, I'm able to manipulate time and space to come up with different rhythms because I have so much time and space to deal with," he says. "It was one of them songs I loved rhyming to. Just having fun with words and phrases, and at the same time having so much on my mind to say."

"I'm trying to say a lot of things," Ra admits when discussing his writing on the album. "It's hard to just come back and say a verse when you've been gone so long. So I tried to be very specific and cautious with the words that I chose, and try to be entertaining at the same time. So it was a little nerve wracking."

Even with Rakim's vocal contributions (he ends up with either verses or hooks on six of the project's seven tracks), more was needed to complete the songs. That's where Markoff really got going.

"Literally, I didn't waste a single day," he remembers. "I was calling the artists in my network. I reached out to each artist one by one, and let each artist go through the folder [of beats] with me and make their picks."

Among the artists Markoff reached out to were several members of the Wu-Tang Clan. He has a long relationship with the crew, having worked with them on several projects including the well-regarded 2005 album Wu-Tang Meet the Indie Culture.

Markoff recalls the exact moment when he lined up Wu member Masta Killa for his appearance on what became "BE ILL."

"I was at the first ever Wu-Tang Clan residency in Vegas, and I told Masta Killa, ‘Dude, I just got these Rakim beats 10 minutes ago.' I played 10 seconds of the second beat, which was the beat for ‘BE ILL.' And he was like, ‘That's the one.'" 

A different Wu-Tang show was responsible for one of the album's other notable guest appearances, Cash Money stalwart B.G. The two met at the concert, and the Louisiana rapper was in the studio "48 hours later," Markoff recalls.

For a handful of artists he had good long-term relationships with, Markoff let them choose which of Rakim's beats they wanted to rap over. In addition to Masta Killa, he names Chino XL, Hus Kingpin, 38 Spesh, and TriState as being on that short list. After that, he says, it was all his decision. 

The end result is a list of some of the top rappers in his Rolodex: Kool G. Rap, Method Man, Kurupt, Canibus, KXNG Crooked, Skyzoo, Joell Ortiz, and many more — including an outro from Snoop Dogg. But one of the most surprising things on the tracklist is that a number of the guests aren't alive anymore.

Nipsey Hussle, Prodigy, DMX, and Fred the Godson have verses on the record. All of them were people Markoff had worked with in some capacity over the course of his career. He says that all of the verses were "in my stash or under my ownership." So when he was looking for material for the Rakim project, they were a perfect fit.

The Nipsey Hussle contribution in particular stood out so much that the entire song, "Love Is the Message," was designed around it. The project's engineer placed Neighborhood Nip's verse first, and everyone else listened to that when recording.

"We kind of glorified who he is, and came up with the title ‘Love Is the Message' to put everything in perspective," Rakim tells me. "So everybody vibed off of that and everything that we implemented had to have that feel or had to be in that direction." 

One thing Rakim noticed as he was listening to the contributions coming in? Many of them were paying tribute to him. In particular, B.G. says in his verse that he's "on a song with the greatest." 

"To hear things like that from my peers is a beautiful thing," says Rakim, who also admits to tearing up when hearing Snoop Dogg praise him on the outro of one of the album's songs. "Hip-hop is one of the more, I guess, feisty genres. It's hard to get that love from your peers. So it's a real blessing to hear it from people like that, to hear what they think of you and to say that on records. A lot of people might think that of you, but would never say it on a record."

For Markoff, B.G.'s tribute was particularly meaningful because of the rapper's history. He began his career in a duo, and later a quartet, with another rapper sometimes considered the greatest of all time, Lil Wayne.

"For B.G. to have that history, but acknowledge Rakim — I was speechless," Markoff confides. "It was really cool to see. It's like, ‘I'm not just going to say my partner, my friend, my confidant Lil Wayne's the best because we grew up together.'"

Finally, after all the guest verses came in, the project was ready. Seven songs, entirely produced by Rakim, with raps by him and a broad cross-section of artists. The question, then: what exactly is this project? An album? An EP? Rakim's big comeback? A teaser for his eventual full-length return?

To Markoff, none of these labels are important. He's not concerned about fans being disappointed that a project under Rakim's name features only a handful of the rapper's verses.

 "The fan is going to look at it however they want to look at it," he says. "The negative people will stay negative. It wouldn't matter if it was the greatest album of all time. The positive people that are so grateful that I stepped up to the plate to help bring new Rakim music to the world are going to love it."

After all, he continues, "The whole point originally when we started making it was letting his peers shine on Rakim beats. The fact that this project morphed into something that Rakim literally is on 95% of, I couldn't have asked for more of a blessing."

So Matt Markoff, the boy who fell in love with Rakim's music at 12 is now, three decades later, putting out music from his hero.

"Dream fulfilled," he says right before we hang up. "Now I gotta figure out what I'm going to do for the rest of my life." 

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Childish Gambino at the 2024 BET Awards
Donald Glover (aka Childish Gambino) at the 2024 BET Awards.

Photo: Paras Griffin/Getty Images for BET

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New Music Friday: Listen To New Releases From Childish Gambino, JT, Rauw Alejandro & More

With July being more than halfway through, take a look at the new tracks, albums, and collaborations from Alessia Cara, Joe Jonas and more that dropped on July 19.

GRAMMYs/Jul 19, 2024 - 02:24 pm

This summer continues to dazzle us with an electrifying array of music, with new releases arriving from Jimin (MUSE), Ivan Cornejo (MIRADA), Koe Wetzel (9 Lives), Denzel Curry (King Of The Mischievous South Vol. 2), and Adam Lambert (Afters), and many more this week. From eagerly awaited comebacks to iconic collaborations, July 19 has an abundance of new music to offer across all genres.

As you continue shaping up your summer playlists, be sure to check out the following 11 new songs and projects.

JT — 'City Cinderella'

Following the release of "The City Cinderella Documentary," which chronicles JT's inspiring journey from overcoming challenging circumstances to embarking on a solo career, the rapper unveils her highly-anticipated 16-track mixtape, City Cinderella. The project is a showcase of talent and growth, featuring powerhouse collaborations with DJ Khaled and Jeezy, the latter of whom features on a remix of her hit "OKAY."

City Cinderella is JT's first project since parting ways with her former City Girls cohort, Yung Miami. Speaking to Paper Magazine about her new venture, JT explained that the inspiration for the project was simple: "I just wanted to authentically be myself and make music."

Rauw Alejandro — "DEJAME ENTRAR"

Puerto Rican star Rauw Alejandro has been a song machine since his Sony Latin/Demars Entertainment debut with 2019's Trap Cake, Vol. 1. He'll be releasing his fifth album in five years later this year — and judging by his latest release, it may be his sexiest yet.

"DEJAME ENTRAR" sees Alejandro getting close to a woman who once was just a crush, but has now turned into his latest love affair. The singer debuted the sultry, pulsing track with a smooth performance on "Today" on July 12; one week later, the song's official release also included the official video, which co-stars actor Adrian Brody. 

Though Alejandro hasn't revealed a release date for his next project, he teased on "Today" that it will hopefully be done "soon." "These songs [are] too good to be inside the studio," he said.

Childish Gambino — 'Bando Stone & the New World'

Just two months after re-releasing his 2020 project, 3.15.20, under the new title Atavista, Donald Glover is back with another Childish Gambino album, Bando Stone & the New World. The LP features stylistic musical choices that parallel Gambino's past albums, including 2011's Camp, 2013's Because the Internet, and 2016's "Awaken, My Love!," as well as features from Amaarae and Jorja Smith, Flo Milli, Fousheé, and Yeat.

As Glover revealed in April, Bando Stone & the New World will be his last album under the Childish Gambino moniker. But he's going out with a bang: along with a massive world tour, Bando Stone & the New World is accompanied by a sci-fi film titled Bando.

According to a recent interview the New York Times, it seems Glover feels a sense of completion with the project, too. "Success to me is, honestly, being able to put out a wide-scale album that I would listen to," he said. "For this album, I really wanted to be able to play big rooms and have big, anthemic songs that fill those rooms, so that people feel a sense of togetherness."

'Twisters: The Album'

Nearly 30 years after the 1996 release of Twister, the blockbuster finally gets a sequel with the highly anticipated Twisters — and an equally exciting accompanying soundtrack. The sprawling Twisters: The Album features some of the biggest names in country music today, with tracks from Luke Combs, Lainey Wilson, Jelly Roll, and many more.

Combs was the first to tease a taste of the soundtrack with his gritty, uptempo tune "Ain't No Love In Oklahoma," which was released alongside a music video that featured clips from the movie. Scenes from the film can also be seen in the clip for Jelly Roll's "Dead End Road," which arrived the day before the album's release. 

But there's so much more to discover across the soundtracks 29 songs, from Megan Moroney's "Never Left Me" to Charley Crocket's "(Ghost) Riders In The Sky." And though the track list is stacked with country stars, there's a few gems to enjoy by hitmakers from other genres, too, including Benson Boone ("Death Wish Love") and Leon Bridges ("Chrome Cowgirl").

Alessia Cara — "Dead Man"

It's been two years since we last heard from Alessia Cara, but she's ready to begin her next chapter. The GRAMMY winner unveils "Dead Man," the lead single from her forthcoming fourth album — and if the kiss-off track is any indication, Cara's in her fearless era.

Backed by crisp drums and harmonious saxophones, "Dead Man" is an edgy ode to someone she's cutting off because he's no longer serving her. "If you really care, then why am I feeling you just slipping through my hands?," she questions in the chorus. "If you're really there, then why can I walk right through ya?/ Talkin' to a dead man."

James Bay feat. Noah Kahan & The Lumineers — "Up All Night"

In the folk-pop collaboration that dreams are made of, James Bay teams up with longtime friend Noah Kahan and genre giants The Lumineers for "Up All Night." The track boasts a vibrant instrumental layered beneath the harmonious blend of each artists' vocals — a perfect soundtrack for warm, starry summer nights.

The week "Up All Night" arrives also marks a full-circle tour moment for Kahan and Bay. Five years after Kahan first opened for Bay on the "Let It Go" singer's Electric Light Tour in 2019, Bay is now opening for Kahan — at New York City's Madison Square Garden and Boston's Fenway Park, no less — on the We'll All Be Here Forever Tour.

Sueco — 'Attempted Lover'

After four years and two projects with Atlantic Records, Sueco unveils his first independently released studio album, Attempted Lover. Across 12 tracks, the L.A. native delves into the complexities of love and relationships, while navigating the tangled emotions that accompany these themes.

Sueco set the stage back in March with the project's lead single, "Drama Queen" — a raw, high-energy track that drew in both new and loyal listeners. He soon followed up with "Mulholland Drive," a stripped-down acoustic gem, showcasing the impressive range of musical styles that Attempted Lover has to offer. 

In celebration of the release, Sueco will embark on the Attempted Lover Tour in Sept. 13, kicking things off in Ft. Lauderdale, Florida, and hitting 32 cities in North America until Nov. 2.

KALEO — "USA Today"

During a short break from their Payback Tour, KALEO is back with new music — and making a statement and an impact with their latest release.

The rock band deliver the emotionally charged "USA Today," a reflection on gun violence in America. Though frontman JJ Julius Son first wrote the track in 2019 with Shawn Everett and Eddie Spear, he felt compelled to release the track after an innocent bystander was killed during the attempted assassination of Donald Trump on July 13.

"So here we are/ Fighting for america/ Fighting for a new day/ Trying hard to change/ USA today," Son sings over gritty guitar riffs and dark synths. KALEO invites listeners to join the movement, pledging to donate a portion of the proceeds from the song to the gun violence advocacy group Everytown.

"USA Today" is the second track KALEO released from their forthcoming fourth album, which is due later this year; it follows the acoustic lead single, "Lonely Cowboy."

Avery Anna — 'Breakup Over Breakfast'

After being named an Artist to Watch by Amazon Music, Pandora, Spotify, and CMT in 2023, country newcomer Avery Anna further displays her promise and prowess with her debut album, Breakup Over Breakfast. The Arizona native co-wrote all 17 tracks on the project, including standout track "girl next door," a powerful ballad that puts Anna's golden vocals on display.

"These songs mean the world to me. It's a little bit of rock, country, acoustic, pop, and everything personal," the singer/songwriter wrote in an Instagram post. "I really wanted to give you guys an album that you can confide in. I carefully chose the songs and track listing, and creating it was an adrenaline rush / a relief all at the same time."

Role Model — 'Kansas Anymore'

With his 2022 debut album, Rx, Role Model dove deeply into themes of love. Two years later, the rising bedroom pop star offers a different take on that same topic, grieving the very relationship that inspired Rx with Kansas Anymore.

Along with offering a different take on love and relationships, Role Model's latest effort is also inspired by his longing for his native state of Maine. Drawing inspiration from artists like Zach Bryan, the War on Drugs and Caamp, Kansas Anymore chronicles Role Model journeys back home, attempting to fill the void created by leaving his East Coast roots for California. The project represents a mature step forward, navigating the rollercoaster of heartbreak and homesickness — and moving listeners in the process.

Joe Jonas — "Work It Out"

Since releasing his first solo album, Fastlife, in 2011, Joe Jonas has been plenty busy, from landing a megahit with his pop-rock group DNCE to bringing back the Jonas Brothers with his siblings Nick and Kevin. Thirteen years later, the singer makes a solo comeback with "Work It Out," the bouncy lead single from his sophomore solo album, Music for People Who Believe in Love, due Oct. 18.

"This album is a celebration of gratitude, hope, and love. These songs reflect on my life from a bird's-eye-view acknowledging the many blessings around me," Jonas shared on Instagram, referencing both his own experiences as an individual and as a recent father of two. "I hope it brings you as much joy as it brought me creating it."

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Blxst press photo
Blxst

Photo: Amy Lee

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5 Rising L.A. Rappers To Know: Jayson Cash, 310babii & More

From San Diego to the Bay Area, Seattle and beyond, the West Coast bursts with talent. Los Angeles is at the heart of this expanse, and these five rappers are just a few who are showcasing the vibrant sounds of West Coast hip-hop.

GRAMMYs/Jul 15, 2024 - 01:36 pm

GRAMMY winners Kendrick Lamar and Mustard have long repped their California roots. Earlier this summer, their powerhouse anthem "Not Like Us"  brought West Coast rap back to its roots and shone a global spotlight on the scene. 

Lamar and Mustard are at the forefront of a renaissance in West Coast rap. Their shared roots in Southern California cities — Mustard from Los Angeles and Kendrick from Compton — adds authenticity and resonance to their partnership. Their undeniable chemistry was on display in the video for "Not Like Us," which received a million views less than an hour after its release.

Mustard's signature beats and Lamar's profound lyricism has resurfaced the sound and culture that makes West Coast rap so unique and paved the way for a new generation of artists. All signs suggest that another impactful collaboration may appear on Mustard's upcoming album, Faith of A Mustard Seed.

Learn more: A Guide To Southern California Hip-Hop: Definitive Releases, Artists & Subgenres From L.A. & Beyond

Kendrick Lamar headlined the electrifying Pop Out concert on Juneteenth, which also featured sets from Mustard and DJ Hed. The event saw a handful of L.A. rappers, opening for Lamar in a showcase of  the vibrant talent that defines the region's rap scene.

The West Coast is a vast reservoir of talent, stretching from the Bay Area to Seattle. At the heart of this creative expanse is Los Angeles, which brings fresh perspectives, innovative styles, and renewed energy to hip-hop, ensuring the genre thrives. With the stage set for these newcomers to shine, it's the perfect time to take a closer look at some of the rising talents poised to impact the rap scene. While this list only scratches the surface, it offers a glimpse into the diverse and exciting talent from SoCal, the epicenter of the West.

Blxst

Arising from Los Angeles, Blxst initially played the background as a producer but soon demonstrated his ability to excel across all facets of music creation. Blxst's breakout moment came with his platinum-certified single "Chosen," which solidified his place in the music industry. His collaboration on Kendrick Lamar's "Die Hard" from Mr. Morale And The Big Steppers further showcased his skill for crafting hooks that elevate tracks, resulting in two GRAMMY nominations.

As he prepares to release his debut album, I'll Always Come Find You on July 19, Blxst stands at a pivotal point in his career. With a great resume already to his name, his forthcoming album promises to showcase his undeniable talent and leave a lasting impact on the West Coast music scene.

Bino Rideaux

Bino Rideaux is a South Central native and frequent collaborator with the GRAMMY-winning rapper Nipsey Hussle. He is the only artist to have a joint project with Hussle, No Pressure, released before the prolific rapper's untimely death. Rideaux has hinted at having a treasure of unreleased music with Hussle, saved for the perfect moment and album.

Rideaux  is known for creating tracks that get the city outside and dancing. He has made three beloved projects with Blxst, titled Sixtape, Sixtape 2, and Sixtape 3 resulting in sold-out shows and a special place in West Coast Rap fans' hearts. Endorsed by industry heavyweights like Young Thug, Rideaux continues to carve his path at his own pace. His journey is nothing short of a marathon, echoing the enduring legacy of his mentor.

Read more: Nipsey Hussle's Entrepreneurial Legacy: How The Rapper Supported His Community & Inspired Rap's Next Generation

Kalan.FrFr

Kalan.FrFr, whose name stands for "For Real For Real," is an artist whose music is as genuine as his name suggests. Growing up in Compton and Carson, Kalan.FrFr has always stayed true to his roots, and exudes the unyielding confidence essential to making it in the City of Angels.

His breakthrough mixtape, TwoFr, showcased his ability to shine without major features, delivering verses with catchy hooks and melodic rap. He's shown he's not confined to one sound, delivering vulnerable tracks like "Going Through Things'' and "Never Lose You." His EP Make the West Great Again, Kalan.FrFr both proves his loyalty to his origins and highlights his versatility. Kalan.FrFr's signature punch-in, no-writing-lyrics-down style keeps his fans on their toes, ensuring that whatever comes next is unpredictable but authentic.

Jayson Cash

Jayson Cash, a rapper hailing from Carson — the same city as TDE artist Ab-Soul — stays true to West Coast rap, from his lyrics to his beat selection. Listening to Jayson Cash's music is like diving into a vivid life narrative. His prowess as a lyricist and storyteller shines through in every verse. He gives his fans an insight into his journey, making it a relatable music experience.

Cash made waves with his debut mixtape, Read The Room, and scored a Mustard beat on the song "Top Down." Two years later, their collaboration continues, with Cash writing on Mustard's upcoming album. Though often seen as an underdog, Cash is not to be underestimated, earning cosigns from West Coast legends like Suga Free and Snoop Dogg. His latest project, Alright Bet, includes a notable feature from Dom Kennedy.

310babii

310babii has achieved platinum-selling status at just 18 years old, while successfully graduating high school.  Yet 310babii's career began in seventh grade, when he recording songs on his phone showing early signs of motivation and creativity. His 2023 breakout hit "Soak City (Do It)" quickly gained traction on TikTok — and caught the ears of Travis Scott and NFL player CJ Stroud.

As the song grew in popularity, it led to a remix produced by Mustard, who invited the Inglewood native to join him onstage during his set at The Pop Out. 310babii's innovative spirit shines through in his distinctive visuals, exemplified by the captivating video for his song "Back It Up." His recent debut album, Nights and Weekends, released in February, underscores his evolving talent and promise within the music industry.

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Omar Apollo Embraces Heartbreak On 'God Said No'
Omar Apollo

Photo: Aitor Laspiur

interview

Omar Apollo Embraces Heartbreak And Enters His "Zaddy" Era On 'God Said No'

Alongside producer Teo Halm, Omar Apollo discusses creating 'God Said No' in London, the role of poetry in the writing process, and eventually finding comfort in the record's "proof of pain."

GRAMMYs/Jun 27, 2024 - 01:21 pm

"Honestly, I feel like a zaddy," Omar Apollo says with a roguish grin, "because I'm 6'5" so, like, you can run up in my arms and stay there, you know what I mean?"

As a bonafide R&B sensation and one of the internet’s favorite boyfriends, Apollo is likely used to the labels, attention and online swooning that come with modern fame. But in this instance, there’s a valid reason for asking about his particular brand of "zaddyhood": he’s been turned into a Bratz doll.

In the middle of June, the popular toy company blasted  a video to its nearly 5 million social media followers showing off the singer as a real-life Bratz Boy — the plastic version draped in a long fur coat (shirtless, naturally), with a blinged-out cross necklace and matching silver earrings as he belts out his 2023 single "3 Boys" from a smoke-covered stage.

The video, which was captioned "Zaddy coded," promptly went viral, helped along by an amused Apollo reposting the clip to his own Instagram Story. "It was so funny," he adds. "And it's so accurate; that's literally how my shows go. It made me look so glamorous, I loved it."

The unexpected viral moment came with rather auspicious timing, considering Apollo is prepping for the release of his hotly anticipated sophomore album. God Said No arrives June 28 via Warner Records.

In fact, the star is so busy with the roll-out that, on the afternoon of our interview, he’s FaceTiming from the back of a car. The day prior, he’d filmed the music video for "Done With You," the album’s next single. Now he’s headed to the airport to jet off to Paris, where he’ll be photographed front row at the LOEWE SS25 men’s runway show in between Sabrina Carpenter and Mustafa — the latter of whom is one of the few collaborators featured on God Said No

Apollo’s trusted co-writer and producer, Teo Halm, is also joining the conversation from his home studio in L.A. In between amassing credits for Beyoncé (The Lion King: The Gift), Rosalía and J Balvin (the Latin GRAMMY-winning "Con Altura"), SZA ("Notice Me" and "Open Arms" featuring Travis Scott) and others, the 25-year-old virtuoso behind the boards had teamed up with Apollo on multiple occasions. Notably, the two collabed on "Evergreen (You Didn’t Deserve Me At All)," which helped Apollo score his nomination for Best New Artist at the 2023 GRAMMYs

In the wake of that triumph, Apollo doubled down on their creative chemistry by asking Halm to executive produce God Said No. (The producer is also quick to second his pal’s magnetic mystique: "Don't get it twisted, he's zaddy, for sure.") 

Apollo bares his soul like never before across the album’s 14 tracks,  as he processes the bitter end of a two-year relationship with an unnamed paramour. The resulting portrait of heartbreak is a new level of emotional exposure for a singer already known for his unguarded vulnerability and naked candor. (He commissioned artist Doron Langberg to paint a revealing portrait of him for the cover of his 2023 EP Live For Me, and unapologetically included a painting of his erect penis as the back cover of the vinyl release.) 

On lead single "Spite," he’s pulled between longing and resentment in the wake of the break-up over a bouncing guitar riff. Second single "Dispose of Me" finds Apollo heartsick and feeling abandoned as he laments, "It don’t matter if it’s 25 years, 25 months/ It don’t matter if it’s 25 days, it was real love/ We got too much history/ So don’t just dispose of me." 

Elsewhere, the singer offers the stunning admission that "I would’ve married you" on album cut "Life’s Unfair." Then, on the very next song — the bumping, braggadocious "Against Me" — Apollo grapples with the reality that he’s been permanently altered by the love affair while on the prowl for a rebound. "I cannot act like I’m average/ You know that I am the baddest bitch," he proclaims on the opening verse, only to later admit, "I’ve changed so much, but have you heard?/ I can’t move how I used to."

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Given the personal subject matter filling God Said No — not to mention the amount of acclaim he earned with Ivory — it would be understandable if Apollo felt a degree of pressure or anxiety when it came to crafting his sophomore studio set. But according to the singer, that was entirely not the case.

"I feel like I wouldn’t be able to make art if I felt pressure," he says. "Why would I be nervous about going back and making more music? If anything, I'm more excited and my mind is opened up in a whole other way and I've learned so much."

In order to throw his entire focus into the album’s creation, Apollo invited Halm to join him in London. The duo set up shop in the famous Abbey Road Studios, where the singer often spent 12- to 13-hour days attempting to exorcize his heartbreak fueled by a steady stream of Aperol spritzes and cigarettes.

The change of scenery infused the music with new sonic possibilities, like the kinetic synths and pulsating bass line that set flight to "Less of You." Apollo and Halm agree that the single was directly inspired by London’s unique energy.

"It's so funny because we were out there in London, but we weren't poppin' out at all," the Halm says. "Our London scene was really just, like, studio, food. Omar was a frickin' beast. He was hitting the gym every day…. But it was more like feeding off the culture on a day-to-day basis. Like, literally just on the walk to the studio or something as simple as getting a little coffee. I don't think that song would've happened in L.A."

Poetry played a surprisingly vital role in the album’s creation as well, with Apollo littering the studio with collections by "all of the greats," including the likes of Ocean Vuong, Victoria Chang, Philip Larkin, Alan Ginsberg, Mary Oliver and more.

"Could you imagine making films, but never watching a film?" the singer posits, turning his appreciation for the written art form into a metaphor about cinema. "Imagine if I never saw [films by] the greats, the beauty of words and language, and how it's manipulated and how it flows. So I was so inspired." 

Perhaps a natural result of consuming so much poetic prose, Apollo was also led to experiment with his own writing style. While on a day trip with his parents to the Palace of Versailles, he wrote a poem that ultimately became the soaring album highlight "Plane Trees," which sends the singer’s voice to new, shiver-inducing heights. 

"I'd been telling Teo that I wanted to challenge myself vocally and do a power ballad," he says. "But it wasn't coming and we had attempted those songs before. And I was exhausted with writing about love; I was so sick of it. I was like, Argh, I don't want to write anymore songs with this person in my mind." 

Instead, the GRAMMY nominee sat on the palace grounds with his parents, listening to his mom tell stories about her childhood spent in Mexico. He challenged himself to write about the majestic plane tree they were sitting under in order to capture the special moment. 

Back at the studio, Apollo’s dad asked Halm to simply "make a beat" and, soon enough, the singer was setting his poem to music. (Later, Mustafa’s hushed coda perfected the song’s denouement as the final piece of the puzzle.) And if Apollo’s dad is at least partially responsible for how "Plane Trees" turned out, his mom can take some credit for a different song on the album — that’s her voice, recorded beneath the same plane tree, on the outro of delicate closer "Glow." 

Both the artist and the producer ward off any lingering expectations that a happy ending will arrive by the time "Glow" fades to black, however. "The music that we make walks a tightrope of balancing beauty and tragedy," Halm says. "It's always got this optimism in it, but it's never just, like, one-stop shop happy. It's always got this inevitable pain that just life has. 

"You know, even if maybe there wasn't peace in the end for Omar, or if that wasn't his full journey with getting through that pain, I think a lot of people are dealing with broken hearts who it really is going to help," the producer continues. "I can only just hope that the music imparts leaving people with hope."

 Apollo agrees that God Said No contains a "hopeful thread," even if his perspective on the project remains achingly visceral. Did making the album help heal his broken heart? "No," he says with a sad smile on his face. "But it is proof of pain. And it’s a beautiful thing that is immortalized now, forever. 

"One day, I can look back at it and be like, Wow, what a beautiful thing I experienced. But yeah, no, it didn't help me," he says with a laugh. 

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