meta-scriptFor The Record: Kendrick Lamar’s 'Good Kid, M.A.A.d City' Launched A New Era In Storytelling & West Coast Rap | GRAMMY.com
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Kendrick Lamar performs at the 2012 BET Hip Hop Awards

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For The Record: Kendrick Lamar’s 'Good Kid, M.A.A.d City' Launched A New Era In Storytelling & West Coast Rap

The vulnerabilities expressed on 'good kid, m.A.A.d city' changed expectations for what can be popular in mainstream rap music. As Kendrick Lamar’s major label debut turns 10, GRAMMY.com examines the legacy of an instant classic.

GRAMMYs/Oct 21, 2022 - 05:31 pm

Kendrick Lamar was just 6 years old when Dr. Dre released The Chronic in 1992. He was 8 when his father took him to watch Dre and Tupac Shakur film the first of two videos for Shakur’s "California Love" in his hometown of Compton, and 25 when he released his album good kid, m.A.A.d city through a deal with Dre’s Aftermath label, Top Dawg Entertainment (TDE) and Interscope Records on Oct. 22, 2012.

In the 10 years since its release, the GRAMMY-nominated good kid, m.A.A.d city ushered in a new era for authentic storytelling in rap music. Lamar’s 12-track release — which captures a dramatized day in his life as a 17-year-old back in 2004 — is no focus group-engineered collection of heat-seeking singles. Instead, GKMC embraced the creation of an album as a whole conceptual body of work.

Yet in the years following The Chronic and leading up to good kid, m.A.A.d city (Lamar’s second album following 2011’s Section.80, though his first major project), Compton's rap output was squarely street-centric. Leading this wave of artists was The Game, whose double-platinum selling debut The Documentary was released in 2005. While Lamar raps about envying "Jayceon" (The Game’s given name) on good’s "Black Boy Fly," no major label artists at the time represented the perspective of the average Compton kid who didn’t gangbang.

"You don’t hear no artists from Compton showing vulnerability. You always hear about the person pulling the trigger. You never hear about the one in front of it. That’s the most interesting story to me," Lamar told The Guardian in 2012. "At first, I was scared to show fear because you can never be sure how people will perceive you. But I dared myself to do that, to stand out. Now I’ll talk about being beaten up or robbed or making a stupid decision because of a girl or whatever… At the end of the day [my success] is because people perceived me as a human being rather than an action figure that can't be touched."

The vulnerabilities expressed on good kid, m.A.A.d city's  songs and skits — which Lamar labeled "a short film" on the cover — changed not only the view of Compton, but what can be popular in mainstream rap music. While breakout songs such as "Bitch, Don’t Kill My Vibe" and "Swimming Pools (Drank)" took on lives of their own, fans were eager to hear and appreciate the entirety of Lamar's "my angry adolescence divided."

Listeners quickly get a vivid sense of how a "good kid" can get lost in a tug of war between the streets, family and the church. Lamar paints a vivid picture of how peer pressure works when it comes to drugs and dating, and what it feels like to not be the superhero of the story who gets the girl — but to instead be a guy who can still dream of such greatness.

"People know what's real and know what's fake," Lamar stressed in a 2012 interview with The Fader. "They know who really lived it and who's trying to live it. That's what I think people rock with me genuinely, because they know I'm not out here trying to glorify certain situations through these records or say I'm the biggest killer in the world. I don't believe in none of these rappers anyway. The real gangsters, you never really see their faces because they're either in the ground, in prison or behind the scenes."

A mere four days after Lamar released good kid, m.A.A.d city, Complex identified it as a potential classic. The publication wondered how much time was needed to make such a declaration in rap music: "Give it a decade. Are storyline-driven albums part of a regular rap repertoire? Has the range of off-kilter cadences narrowed or broadened?"

"It’s classic worthy," Lamar said in a separate Complex interview that week. "Once it gets a few years behind it they’ll be looking back saying ‘Yeah, Kendrick Lamar made a classic his first album."

Today, the 2012 album is much more than a rap classic. Rolling Stone recently named good kid, m.A.A.d city the best concept album of all time, putting it ahead of storytelling classics like Pink Floyd’s The Wall, the Who’s Tommy and the Beatles Sgt. Pepper’s Lonely Hearts Club Band. The album has remained on the Billboard 200 chart for a decade.

"I think it changed albums in general," Sounwave, who produced "Bitch, Don’t Kill My Vibe" and other songs on good kid, m.A.A.d city, told Billboard this June. "For a long time, albums were made song for song, we brought it back to actual concepts where you have to listen to the full thing to understand it. So people can actually feel how you felt making the album. I think that was missing at that time."

"He always had the [good kid] concept in his head, that was always going to be his first major album," Sounwave added, revealing that he and Lamar recorded but didn’t finish ideas that were along the same lines in 2010. "After Section.80, we had a little bit of clout and more resources. So we were able to reach out to people like Pharrell, and of course, Dr. Dre. We could actually live out our musical fantasies, if you will, and explore."

"I always knew my first album [would] be a concept simply because I looked at all the best albums that I grew up to," Lamar explained to DubCNN in March 2013, citing The Chronic and Tupac's Makaveli. "They always had their own identity in a certain era of music, especially now when everything is so different. So when you get a concept album from a new artist it shows that it still lives in the game."

Lamar explained in the same DubCNN interview that Dr. Dre told him to "do my own thing" when working on good kid, m.A.A.d city. Once he presented the music he had, Lamar was told that he had everything he needed to release the album without any additional beats by Dre.

"You have ‘Kill My Vibe,’ you have ‘Poetic Justice,’ you have ‘The Recipe,’ you have ‘Swimming Pools.’ That’s your four records right there. And you have a body of work that’s already done. Let’s put it out!’" Lamar said, recalling his conversation with Dr. Dre. "So that’s how it went, simple as that." Dr. Dre appears on the Just Blaze-produced "Compton" and on "The Recipe," a single that appears on the deluxe edition.

The industry took notice. Lamar received five GRAMMY Award nominations in 2014, including Album Of The Year for good kid, m.A.A.d city, Best New Artist, Best Rap Performance for "Swimming Pools (Drank)" and Best Rap/Sung Performance for "Now or Never," a duet with Mary J. Blige on the deluxe edition of the album. He was also nominated for Best R&B Performance for his appearance on Miguel’s "How Many Drinks?"

GKMC has since inspired a wide range of artists, and is studied for its influence on creating conceptual work over singles. In fall 2014, good kid, m.A.A.d city became the subject of a course at Georgia Regents University in Augusta, Georgia. The course explored the immediacy of the storytelling on Lamar’s album, alongside books by James Baldwin and James Joyce.

"With Kendrick’s album, you’ve got gang violence, you’ve got child-family development in the inner city, you’ve got drug use and the war on drugs, you’ve got sex slavery, human trafficking a lot of the things that are hot-button issues for today are just inherent in the world of Compton, California," instructor Adam Diehl explained to USA Today. "What if people had said, 'we shouldn’t study Toni Morrison or Hemingway or Emily Dickinson because they’re too new?' Everything was new or too popular or too risqué at the time, but I just think that great stories last and the story of good kid, m.A.A.d city, is lasting."

The album’s impact also reverberated into the international pop world. A year before BTS’ 2014 debut album, the future K-Pop icons released "학교의눈물 (School of Tears)" a cover of Lamar’s "Swimming Pools" in music and cadence, with new lyrics about bullying in schools. And in 2015, Lamar fan Taylor Swift invited him to guest star on a remix of "Bad Blood" that was released as a single. Lamar’s second verse on the song includes a nod to lyrics from GKMC's "Backseat Freestyle." In 2016, the collaboration received a GRAMMY Award for Best Music Video.

The album was still ripe for dissection years after its release. Okayplayer published The Encyclopedia of good kid, m.A.A.d city’ to explain the album’s personnel, lyrical references; Genius released a video showing songs that sampled and interpolated elements of the album, including Machine Gun Kelly, Thundercat, Logic, Travis Scott and even Lamar himself. According to WhoSampled.com, dozens of artists have used remixed or covered elements of good kid, m.A.A.d city for rap, rock and dance music songs.

A decade on and it’s easy to answer the questions that the Complex pundits posed  in October 2012: Yes, albums with storylines have returned to the popular music canon (see Beyoncé’s Lemonade, for starters), and the "range of off-kilter cadences" became a standard-bearer rather than an exception in hip-hop on the West Coast and beyond, from Roddy Ricch to Lil Uzi Vert.

With good kid, m.A.A.d city, Lamar showed strength in vulnerability as well as the value in imbuing a feeling into a body of work. That legacy continues in his discography and in all the artistic brains he has sparked, some of whom likely haven’t even started making music yet.

"So many popular songs come out on the radio, and five years down the line, you forgot your favorite song that was out in 2005 or 2004," Lamar told Complex in 2012. "But for a kid in the 12th grade listening to Kendrick Lamar who knows the story, gets my album, and realizes the whole arc behind it, that’s something he’ll never forget. He might not remember the exact song he was in love with until he hears it again, but he’ll always remember how I stamped myself, and what it was about."

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Baby Keem (left) at the 2022 GRAMMYs.

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GRAMMY Rewind: Watch Baby Keem Celebrate "Family Ties" During Best Rap Performance Win In 2022

Revisit the moment budding rapper Baby Keem won his first-ever gramophone for Best Rap Performance at the 2022 GRAMMY Awards for his Kendrick Lamar collab "Family Ties."

GRAMMYs/Feb 23, 2024 - 05:50 pm

For Baby Keem and Kendrick Lamar, The Melodic Blue was a family affair. The two cousins collaborated on three tracks from Keem's 2021 debut LP, "Range Brothers," "Vent," and "Family Ties." And in 2022, the latter helped the pair celebrate a GRAMMY victory.

In this episode of GRAMMY Rewind, turn the clock back to the night Baby Keem accepted Best Rap Performance for "Family Ties," marking the first GRAMMY win of his career.

"Wow, nothing could prepare me for this moment," Baby Keem said at the start of his speech.

He began listing praise for his "supporting system," including his family and "the women that raised me and shaped me to become the man I am."

Before heading off the stage, he acknowledged his team, who "helped shape everything we have going on behind the scenes," including Lamar. "Thank you everybody. This is a dream."

Baby Keem received four nominations in total at the 2022 GRAMMYs. He was also up for Best New Artist, Best Rap Song, and Album Of The Year as a featured artist on Kanye West's Donda.

Press play on the video above to watch Baby Keem's complete acceptance speech for Best Rap Performance at the 2022 GRAMMYs, and check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

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20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

From Dapper Dan's iconic '80s creations to Kendrick Lamar's 2023 runway performance, hip-hop's influence and impact on style and fashion is undeniable. In honor of hip-hop's 50th anniversary, look back at the culture's enduring effect on fashion.

GRAMMYs/Nov 29, 2023 - 03:01 pm

In the world of hip-hop, fashion is more than just clothing. It's a powerful means of self-expression, a cultural statement, and a reflection of the ever-evolving nature of the culture.

Since its origin in 1973, hip-hop has been synonymous with style —  but the epochal music category known for breakbeats and lyrical flex also elevated, impacted, and revolutionized global fashion in a way no other genre ever has.   

Real hip-hop heads know this. Before Cardi B was gracing the Met Gala in Mugler and award show red carpets in custom Schiaparelli, Dapper Dan was disassembling garment bags in his Harlem studio in the 1980s, tailoring legendary looks for rappers that would appear on famous album cover art. Crescendo moments like Kendrick Lamar’s performance at the Louis Vuitton Men’s Spring-Summer 2023 runway show in Paris in June 2022 didn’t happen without a storied trajectory toward the runway.

Big fashion moments in hip-hop have always captured the camera flash, but finding space to tell the bigger story of hip-hop’s connection and influence on fashion has not been without struggle. Journalist and author Sowmya Krishnamurphy said plenty of publishers passed on her anthology on the subject, Fashion Killa: How Hip-Hop Revolutionized High Fashion, and "the idea of hip hop fashion warranting 80,000 words." 

"They didn't think it was big enough or culturally important," Krishnamurphy tells GRAMMY.com, "and of course, when I tell people that usually, the reaction is they're shocked."

Yet, at the 50 year anniversary, sands continue to shift swiftly. Last year exhibitions like the Fashion Institute of Technology’s Fresh, Fly, and Fabulous: Fifty Years of Hip-Hop Style popped up alongside notable publishing releases including journalist Vikki Tobak’s, Ice Cold. A Hip-Hop Jewelry Story. Tabak’s second published release covering hip-hop’s influence on style, following her 2018 title, Contact High: A Visual History of Hip-Hop.

"I wanted to go deeper into the history," Krishnamurphy continues. "The psychology, the sociology, all of these important factors that played a role in the rise of hip-hop and the rise of hip-hop fashion"

What do the next 50 years look like? "I would love to see a hip-hop brand, whether it be from an artist, a designer, creative director, somebody from the hip-hop space, become that next great American heritage brand," said Krishnamurphy.

In order to look forward we have to look back. In celebration of hip-hop’s 50 year legacy, GRAMMY.com examines iconic moments that have defined and inspired generations. From Tupac walking the runways at Versace to Gucci's inception-esque knockoff of Dapper Dan, these moments in hip-hop fashion showcase how artists have used clothing, jewelry, accessories, and personal style to shape the culture and leave an indelible mark on the world.

*The cover art to Eric B and Rakim’s* Paid in Full

Dapper Dan And Logomania: Luxury + High Fashion Streetwear

Dapper Dan, the legendary designer known as "the king of knock-offs," played a pivotal role in transforming luxury fashion into a symbol of empowerment and resistance for hip-hop stars, hustlers, and athletes starting in the 1980s. His Harlem boutique, famously open 24 hours a day, became a hub where high fashion collided with the grit of the streets.

Dapper Dan's customized, tailored outfits, crafted from deconstructed and transformed luxury items, often came with significantly higher price tags compared to ready-to-wear luxury fashion. A friend and favorite of artists like LL Cool J and Notorious B.I.G., Dapper Dan created iconic one-of-a-kind looks seen on artists like Eric B and Rakim’s on the cover of their Paid in Full album.

This fusion, marked by custom pieces emblazoned with designer logos, continues to influence hip-hop high fashion streetwear. His story — which began with endless raids by luxury houses like Fendi, who claimed copyright infringement — would come full circle with brands like Gucci later paying homage to his legacy.

Athleisure Takes Over

Hip-hop's intersection with sportswear gave rise to the "athleisure" trend in the 1980s and '90s, making tracksuits, sweatshirts, and sneakers everyday attire. This transformation was propelled by iconic figures such as Run-D.M.C. and their association with Adidas, as seen in photoshoots and music videos for tracks like "My Adidas."

*LL Cool J. Photo: Paul Natkin/Getty Images*

LL Cool J’s Kangol Hat

The Kangol hat holds a prominent place in hip-hop fashion, often associated with the genre's early days in the '80s and '90s. This popular headwear became a symbol of casual coolness, popularized by hip-hop pioneers like LL Cool J and Run-D.M.C. The simple, round shape and the Kangaroo logo on the front became instantly recognizable, making the Kangol an essential accessory that was synonymous with a laid-back, streetwise style.

*Dr. Dre, comedian T.K. Kirkland, Eazy-E, and Too Short in 1989. Photo: Raymond Boyd/Getty Images*

N.W.A & Sports Team Representation

Hip-hop, and notably N.W.A., played a significant role in popularizing sports team representation in fashion. The Los Angeles Raiders' gear became synonymous with West Coast hip-hop thanks to its association with the group's members Dr. Dre, Eazy-E, and Ice Cube, as well as MC Ren.

 *Slick Rick in 1991. Photo: Al Pereira/Getty Images/Michael Ochs Archives*

Slick Rick’s Rings & Gold Chains

Slick Rick "The Ruler" has made a lasting impact on hip-hop jewelry and fashion with his kingly display of jewelry and wealth. His trendsetting signature look — a fistful of gold rings and a neck heavily layered with an array of opulent chains — exuded a sense of grandeur and self-confidence. Slick Rick's bold and flamboyant approach to jewelry and fashion remains a defining element of hip-hop's sartorial history, well documented in Tobak's Ice Cold.

Tupac Walks The Versace Runway Show

Tupac Shakur's runway appearance at the 1996 Versace runway show was a remarkable and unexpected moment in fashion history. The show was part of Milan Fashion Week, and Versace was known for pushing boundaries and embracing popular culture in their designs. In Fashion Killa, Krishnamurpy documents Shakur's introduction to Gianni Versace and his participation in the 1996 Milan runway show, where he walked arm-in-arm with Kadida Jones.

*TLC. Photo: Tim Roney/Getty Images*

Women Embrace Oversized Styles

Oversized styles during the 1990s were not limited to menswear; many women in hip-hop during this time adopted a "tomboy" aesthetic. This trend was exemplified by artists like Aaliyah’s predilection for crop tops paired with oversized pants and outerwear (and iconic outfits like her well-remembered Tommy Hilfiger look.)

Many other female artists donned oversized, menswear-inspired looks, including TLC and their known love for matching outfits featuring baggy overalls, denim, and peeking boxer shorts and Missy Elliott's famous "trash bag" suit worn in her 1997 music video for "The Rain." Speaking to Elle Magazine two decades after the original video release Elliot told the magazine that it was a powerful symbol that helped mask her shyness, "I loved the idea of feeling like a hip hop Michelin woman."

Diddy Launches Sean John

Sean "Diddy" Combs’ launch of Sean John in 1998 was about more than just clothing. Following the success of other successful sportswear brands by music industry legends like Russell Simmons’ Phat Farm, Sean John further represented a lifestyle and a cultural movement. Inspired by his own fashion sensibilities, Diddy wanted to create elevated clothing that reflected the style and swagger of hip-hop. From tailored suits to sportswear, the brand was known for its bold designs and signature logo, and shared space with other successful brands like Jay-Z’s Rocawear and model Kimora Lee Simmons' brand Baby Phat.

 *Lil' Kim. Photo: Ron Galella/Ron Galella Collection via Getty Images*

Lil’ Kim Steals The Show

Lil' Kim’s daring and iconic styles found a kindred home at Versace with

In 1999, Lil' Kim made waves at the MTV Video Music Awards with her unforgettable appearance in a lavender jumpsuit designed by Donatella Versace. This iconic moment solidified her close relationship with the fashion designer, and their collaboration played a pivotal role in reshaping the landscape of hip-hop fashion, pushing boundaries and embracing bold, daring styles predating other newsworthy moments like J.Lo’s 2000 appearance in "The Dress" at the GRAMMY Awards.

Lil Wayne Popularizes "Bling Bling"

Juvenile & Lil Wayne's "Bling Bling" marked a culturally significant moment. Coined in the late 1990s by Cash Money Records, the term "bling bling" became synonymous with the excessive and flashy display of luxury jewelry. Lil Wayne and the wider Cash Money roster celebrated this opulent aesthetic, solidifying the link between hip-hop music and lavish jewelry. As a result, "bling" became a cornerstone of hip-hop's visual identity.

Jay-Z x Nike Air Force 1

In 2004, Jay-Z's partnership with Nike produced the iconic "Roc-A-Fella" Air Force 1 sneakers, a significant collaboration that helped bridge the worlds of hip-hop and sneaker culture. These limited-edition kicks in white and blue colorways featured the Roc-A-Fella Records logo on the heel and were highly coveted by fans. The collaboration exemplified how hip-hop artists could have a profound impact on sneaker culture and streetwear by putting a unique spin on classic designs. Hova's design lives on in limitless references to fresh white Nike kicks.

Daft Punk and Pharrell Williams. Photo: Mark Davis/WireImage

Pharrell Williams' Hat At The 2014 GRAMMYs

Pharrell Williams made a memorable red carpet appearance at the 2014 GRAMMY Awards in a distinctive and oversized brown hat. Designed by Vivienne Westwood, the hat quickly became the talk of the event and social media. A perfect blend of sartorial daring, Pharrell's hat complemented his red Adidas track jacket while accentuating his unique sense of style. An instant fashion moment, the look sparked innumerable memes and, likely, a renewed interest in headwear.

Kanye’s Rise & Fall At Adidas (2013-2022)

Much more than a "moment," the rise and eventual fall of Kanye’s relationship with Adidas, was as documented in a recent investigation by the New York Times. The story begins in 2013 when West and the German sportswear brand agreed to enter a partnership. The collaboration would sell billions of dollars worth of shoes, known as "Yeezys," until West’s anti-semitic, misogynistic, fat-phobic, and other problematic public comments forced the Adidas brand to break from the partnership amid public outrage.

Supreme Drops x Hip-Hop Greats

Supreme, with its limited drops, bold designs, and collaborations with artists like Nas and Wu-Tang Clan, stands as a modern embodiment of hip-hop's influence on streetwear. The brand's ability to create hype, long lines outside its stores, and exclusive artist partnerships underscores the enduring synergy between hip-hop and street fashion.

*A model walks the runway at the Gucci Cruise 2018 show. Photo: Pietro D'Aprano/Getty Images*

Gucci Pays "homage" to Dapper Dan

When Gucci released a collection in 2017 that seemingly copied Dapper Dan's distinctive style, (particularly one look that seemed to be a direct re-make of a jacket he had created for Olympian Dionne Dixon in the '80s), it triggered outrage and accusations of cultural theft. This incident sparked a conversation about the fashion industry's tendency to co-opt urban and streetwear styles without proper recognition, while also displaying flagrant symbols of racism through designs.

Eventually, spurred by public outrage, the controversy led to a collaboration between Gucci and Dapper Dan, a significant moment in luxury fashion's acknowledgement and celebration of the contributions of Black culture, including streetwear and hip-hop to high fashion. "Had Twitter not spotted the, "Diane Dixon" [jacket] walking down the Gucci runway and then amplified that conversation on social media... I don't think we would have had this incredible comeback," Sowmya Krishnamurphy says.

A$AP Rocky x DIOR

Self-proclaimed "Fashion Killa" A$AP Rocky is a true fashion aficionado. In 2016, the sartorially obsessed musician and rapper became one of the faces of Dior Homme’s fall/winter campaign shot by photographer Willy Vanderperre — an early example of Rocky's many high fashion collaborations with the luxury European brand.

A$AP Rocky's tailored style and impeccable taste for high fashion labels was eloquently enumerated in the track "Fashion Killa" from his 2013 debut album Long. Live. ASAP, which namedrops some 36 luxury fashion brands. The music video for "Fashion Killa" was co-directed by Virgil Abloh featuring a Supreme jersey-clad Fenty founder, Rihanna long before the two became one of music’s most powerful couples. The track became an anthem for hip-hop’s appreciation for high fashion (and serves as the title for Krishnamurphy’s recently published anthology). 

*Cardi B. Photo: Steve Granitz/WireImage*

Cardi B Wears Vintage Mugler At The 2019 GRAMMYs

Cardi B has solidified her "it girl" fashion status in 2018 and 2019 with bold and captivating style choices and designer collaborations that consistently turn heads. Her 2019 GRAMMYs red carpet appearance in exaggerated vintage Mugler gown, and many custom couture Met Gala looks by designers including Jeremy Scott and Thom Browne that showcased her penchant for drama and extravagance.

But Cardi B's fashion influence extends beyond her penchant for custom high-end designer pieces (like her 2021 gold-masked Schiaparelli look, one of nine looks in an evening.) Her unique ability to blend couture glamour with urban chic (she's known for championing emerging designers and streetwear brands) fosters a sense of inclusivity and diversity, and makes her a true trendsetter.

Beyoncé & Jay-Z in Tiffany & Co.’s "About Love" campaign

The power duo graced Tiffany & Co.'s "About Love'' campaign in 2021, showcasing the iconic "Tiffany Yellow Diamond," a 128.54-carat yellow worn by Beyoncé alongside a tuxedo-clad Jay-Z. The campaign sparked controversy in several ways, with some viewers unable to reconcile the use of such a prominent and historically significant diamond, sourced at the hands of slavery, in a campaign that could be seen as commercializing and diluting the diamond's cultural and historical importance. Despite mixed reaction to the campaign, their stunning appearance celebrated love, adorned with Tiffany jewels and reinforced their status as a power couple in both music and fashion.

Kendrick Lamar Performs At Louis Vuitton

When Kendrick Lamar performed live at the Louis Vuitton Men’s spring-summer 2023 runway show in Paris in June 2022 following the passing of Louis Vuitton’s beloved creative director Virgil Abloh, he underscored the inextricable connection between music, fashion and Black American culture.


Lamar sat front row next to Naomi Campbell, adorned with a jeweled crown of thorns made from diamonds and white gold worth over $2 million, while he performed tracks including "Savior," "N95," and "Rich Spirit'' from his last album, Mr. Morale and the Big Steppers before ending with a repeated mantra, "Long live Virgil." A giant children’s toy racetrack erected in the Cour Carrée of the Louvre became a yellow brick road where models marched, clad in designer looks with bold, streetwear-inspired design details, some strapped with oversized wearable stereo systems.

Pharrell Succeeds Virgil Abloh At Louis Vuitton

Pharrell Williams' appointment as the creative director at Louis Vuitton for their men's wear division in 2023 emphasized hip-hop's enduring influence on global fashion. Pharrell succeeded Virgil Abloh, who was the first Black American to hold the position.

Pharrell's path to this prestigious role, marked by his 2004 and 2008 collaborations with Louis Vuitton, as well as the founding of his streetwear label Billionaire Boy’s Club in 2006 alongside Nigo, the founder of BAPE and Kenzo's current artistic director, highlights the growing diversity and acknowledgment of Black talent within high fashion.

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Kendrick Lamar

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GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

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He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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Hip-Hop Re:Defined: Watch Asha Imuno Personalize Kendrick Lamar's "i" With A Sparkling New Chorus

Rap newcomer Asha Imuno offers an upbeat cover of Kendrick Lamar's GRAMMY-winning hit "i," one of the many tracks that inspired the sound for Imuno's upcoming project, 'PINS & NEEDLES.'

GRAMMYs/Aug 16, 2023 - 05:02 pm

Growing up in Compton, California, Kendrick Lamar never thought he would see the day he was happy, confident and, most importantly, hopeful. But his lead single from 2015's To Pimp A Butterfly, "i," proves that reality wasn't so far-fetched — even when confronted with gun violence and police brutality.

In this episode of Hip-Hop Re:Defined, rap newcomer Asha Imuno delivers his rendition of "i," which won Lamar both Best Rap Performance and Best Rap Song at the 2015 GRAMMYs. Though the original track's groovy instrumental remains, Imuno adds a personal touch to his cover with a new chorus. 

"And I love myself/ The world is a ghetto with big guns and picket signs/ And I love myself/ But they can do what they want, whenever they want, I don't mind," he sings. "And I love myself/ He said I gotta get up, there's more to life than suicide."

Imuno is a longtime fan of Lamar, and according to a press statement, his upcoming album, PINS & NEEDLES, was heavily inspired by Lamar's To Pimp A Butterfly. On June 14, Imuno released the first single from the debut project, "PUSHING BUTTONS."

Press play on the video above to hear Asha Imuno's uplifting cover of Kendrick Lamar's "i," and check back to GRAMMY.com for more new episodes of Hip-Hop Re:Defined, a limited series celebrating hip-hop's 50th anniversary.

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