meta-script5 Ways Lorde's 'Pure Heroine' Helped Pave The Way For The Unconventional Modern Superstar | GRAMMY.com
Lorde performing in 2013
Lorde performs in Los Angeles in 2013.

Photo: Paul R. Giunta/Getty Images

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5 Ways Lorde's 'Pure Heroine' Helped Pave The Way For The Unconventional Modern Superstar

On the 10th anniversary of Lorde's massive debut album, 'Pure Heroine,' take a look at five ways the star's defiant spirit — on and off the LP — influenced a generation.

GRAMMYs/Sep 27, 2023 - 11:01 pm

Over 10 years after Lorde released her breakout hit, "Royals," its opening line presents a profound sense of irony: "I've never seen a diamond in the flesh."

In the song, Lorde depicts a disillusionment with the lifestyle and status associated with diamonds — one based on excess, ostentation, and a departure from reality. But her scorned sentiment is so relatable that "Royals" itself has become a diamond.

In December of 2017, the single reached the rarely achieved diamond certification from the Recording Industry Association of America for selling 10 million units. The single now has over 1 billion streams on Spotify, and when it was in the throes of release, topped the Billboard Hot 100 for nine weeks, before earning two GRAMMYs: Song Of The Year and Best Pop Solo Performance at the 2014 ceremony.

"Royals" was the lead single for Pure Heroine, Lorde's debut album, which turns 10 this month. Like its first hit, the album demonstrated Lorde's foresight into the next generation of pop star — so much so that none other than David Bowie had proclaimed her as "the future of music."

In many ways, the title Pure Heroine is apposite to Lorde herself. In the early 2010s, she was a heroine with a pure message — a message of honesty and humanity that resonated with everyone, from fans to her fellow musicians. Even critics were intrigued: "In a moment when too many new artists seem afraid to offend or go off script, Lorde is an exciting contradiction," Pitchfork wrote in their review of Pure Heroine.

Going "off script" permeates everything about Pure Heroine, but it also goes beyond the album and into what Lorde represented for music and humanity at large. 

As Pure Heroine turns 10, here are five aspects of Lorde's rise that demonstrate that she helped create the blueprint for the modern superstar.

Defiance Of Industry Expectations

Lorde has been signed to Universal Music Group since she was 12 years old, after being discovered because of a performance at a talent show. However, she didn't let such a grand association play a role in her approach to her music.

"I've been dealing with the world's biggest record company for so long so I've never had that 'Holy Shit' moment with it being a major label or anything," Lorde told Spin in 2013. "It's just something I grew up with."

Even prior to the album, Lorde was prescient in her defiance of the industry when she released her 2012 EP, The Love Club, on Soundcloud for free. Per The Guardian, she told UMG, "Leave it alone — don't promote it, no ads, let it grow organically." This ended up working in her favor when singer/songwriter Grimes reposted Lorde's Soundcloud after "some random" alerted her to it. 

And when the time came for Lorde to make her first album, Universal initially suggested doing a series of soul covers, but she refused. "They got straight away that I was a bit weird, that I would not be doing anything I didn't want to do, and they completely went with that," she told The Guardian in 2013. 

What Lorde considered "a bit weird" in 2013 is now, rightfully, considered brave and forward-thinking because it was all in service to her simply being herself, regardless of what anyone in the industry expected of her. 

That mentality also bled into her appearance. "I'm not the sort of artist that TMZ can write about like, 'She stepped out with no makeup today!' Because 80 percent of the time I'm not wearing any makeup," Lorde told The Fader in 2013.

She also didn't care for the comparisons to other massive artists like her: "I read a piece the other day that said, 'Why Lorde is this generation's Nirvana,' and I was like, PLEASE DON'T! Don't do that to me! They meant it as a compliment, obviously, but what's the point in even making the parallel?" she said to Rookie in 2014.

Lorde has only ever wanted to do things her way, and that not only fueled the magic of Pure Heroine, but her career as a whole.

A Simple One Writer, One Producer Formula

One thing Lorde wanted to do on her debut album was write all of her own lyrics, even though she had never written a song before in her life. And she clearly aimed to have as much creative control as possible, opting to work with only one producer on the album, Joel Little.

Little and Lorde are the only two credits for both writing and production throughout Pure Heroine, a stark contrast to other albums released in 2013 including Robin Thicke's Blurred Lines, Justin Timberlake's The 20/20 Experience, and Beyoncé's self-titled, all of which followed the modern pop standard of gathering numerous songwriters and producers together on an album.

Now, 10 years on from Pure Heroine, some of the biggest artists and albums follow the Pure Heroine approach. For example, on both of Billie Eilish's studio albums, WHEN WE ALL FALL ASLEEP WHERE DO WE GO? (2019) and Happier Than Ever (2022) the only credits are herself and her brother, Finneas.

Another is Olivia Rodrigo, who — other than an occasional extra producer or songwriter and a few interpolation credits to artists like Hayley Williams and Taylor Swift — wrote and produced the entirety of her two studio albums, SOUR (2021) and GUTS (2023) alongside producer Daniel Nigro.

A more intimate creative process makes sense given the candid nature of these artists' music, and the central topic of Lorde's honesty in Pure Heroine can be summed up by the pre-chorus in "Royals": "Cristal, Maybach, diamonds on your timepiece/ Jet planes, islands, tigers on a gold leash/ We don't care, we aren't caught up in your love affair."

Ten years ago, the de facto motto of pop music was "the bigger the better," emphasized by songs like "Love Me" from Lil' Wayne and Drake, "F—in' Problems" from A$AP Rocky, 2 Chainz, Kendrick Lamar, and Drake, and "Suit & Tie" from Justin Timberlake and JAY-Z. Then in comes a teenager from New Zealand who literally says "We don't care." She didn't care about the lifestyle pop music purported — and without a boardroom of writers and producers, her message rang out unimpeded.

A DIY Social Media Approach

Given her rise was in the early 2010s, Lorde was also one of the first stars of her generation to engage in the never-ending battle of social media — and, naturally, she only engaged with it as she saw fit.

"I would get an email from one of the record companies saying, 'Just realized that you're not social-networking to your fullest potential. Here's how! Use lots of hashtags! Only focus on the music, Do 'follow sprees' and constantly reply to fans!'" Lorde recalled to Rookie in 2014. "I was like, 'You've just got to trust me. Everyone will hate me in two months if I do that.'"

Yet another gem of foresight from the young Kiwi, given that numerous Gen-Z notables — from the country breakout star Bailey Zimmerman to the hip-hop/electronic crossover artist PinkPantheress — launched their careers from TikTok by posting DIY clips of their creative processes.

As of late, Lorde's Instagram account is rather bare. There are two posts: the cover of her latest album, 2021's Solar Power, and a carousel of her swimming with a cryptic caption about "a light on inside."

However, there is a highlight on her profile entitled "INSTITUTE" which gives a glimpse into the last year or so of touring. Within these slides Lorde's authentic approach to social sharing is unambiguous. There are numerous high-quality performance shots, of course, but there are also images of "TOUR BUS SHELLFISH" alongside shots of porcupines and her eating sushi in the bath.

In the timeline of Lorde's social media, there are examples that demonstrate even less concern with curation and presentation. She even started an account dedicated to onion rings in 2017 (though it unfortunately hasn't had a post since 2021). 

While she was certainly public about her feelings towards social media, there are also hints of that disdain throughout Pure Heroine. Like on the album's second single, "Tennis Court": "It's a new artform showing people how little we care."

Honesty In Lyrics And Beyond

One thing Lorde surely does care about is her audience, which is likely a major reason why the songs on Pure Heroine speak to inner value. She is on their side, and one simple method of demonstrating this is the shift from "I" to "We."

"This dream isn't feeling sweet/ We're reeling through the midnight streets/ And I've never felt more alone/It feels so scary, getting old," Lorde sings on "Ribs," recounting one of the aspects of life she finds most stressful: aging.

As "Ribs" suggests, the 10 songs on Pure Heroine are for real people in the real world — people who are complex and have varying life experiences. One minute, Lorde is celebrating her elevated status ("Getting pumped up on the little bright things I bought/ But I know they'll never own me," Lorde sings on opener "Tennis Court") and next, she's lamenting her declining ability to be carefree as she gets older ("I'm kind of over gettin' told to throw my hands up in the air/ So there/ I'm kind of older than I was when I reveled without a care/ So there," she quips in "Team," the album's third single).

This kind of honesty also extends beyond lyrics for Lorde, who, since the time of Pure Heroine, has been unfiltered in her opinions on topics including her fellow pop stars.

"I think a lot of women in this industry maybe aren't doing so well for the girls," Lorde told Fader in 2013. "She's great, but I listened to that Lana Del Rey record and the whole time I was just thinking it's so unhealthy for young girls to be listening to, you know: 'I'm nothing without you.'"

In that vein, you won't find a single breakup song on Pure Heroine, but instead, honesty in the form of her love/hate relationship with her sudden explosion into fame on "Still Sane": "All business, all day keeps me up a level/All work and no play, lonely on that new s—, yeah."

But even as she acknowledges her rising profile, through "White Teeth Teens" she maintains she hasn't lost sight of who she truly is, that she is still on the side of her people: "I'll let you in on something big/I am not a white teeth teen/I tried to join, but never did/The way they are, the way they seem/Is something else, it's in the blood."

And even when she does broach the topic of heartbreak on songs like "Liability," from Pure Heroine's 2017 successor, Melodrama, Lorde goes deep within herself instead of running back to her ex: "So I guess I'll go home/Into the arms of the girl that I love/The only love I haven't screwed up/She's so hard to please, but she's a forest fire."

Pure Heroine set the tone for the kind of honesty Lorde will always bring in her music — one that's more self-reflective than self-pitying.

A Punk Attitude

Lorde was not concerned with the standards of the music industry when she was making Pure Heroine, and there is a genre of music that is celebrated for this same lack of concern: punk.

While it might seem that a major pop star like Lorde and punk rockers like the Sex Pistols and Dead Kennedys have absolutely nothing in common, the ethos of how they approach their music and persona are actually quite similar. Because punk isn't simply not caring; punk is not caring what people tell you to care about.

If Sonic Youth truly didn't care about anything, they wouldn't have written "Youth Against Facism," their scathing indictment of the U.S. government. It's the same reason Anti-Flag wrote the plainly titled "F— Police Brutality." They use music to predicate change.

Lorde's lyrical approach may not be as on-the-nose as punk, but given the state of pop music at the time of Pure Heroine, ideas presented in "Royals" were well against what the general pop sphere was beckoning people to care about it: "My friends and I, we've cracked the code/ We count our dollars on the train to the party/ And everyone who knows us knows/ That we're fine with this, we didn't come from money."

Here, the "code" is being happy and content without the gold teeth and the Grey Goose. That she and her friends (once again, alluding to her fans) have value that goes beyond money.

Although Lorde's November 1996 birthday technically lands her just shy of the Gen-Z cutoff, her values in standing up for the common person is a central tenet of Gen-Z culture. This generation is being forced to pick up the pieces of a climate and an economy ravaged by generations prior, and Gen-Zers are facing that necessary change head-on the same way Lorde faced the necessary change in the music industry at the start of her career.

Just before Pure Heroine reached its 10th birthday on Sept. 27, Lorde took to email to share a candid update on what's been happening in her life in the last year, denoting everything from hints at new music to health struggles, to laments on the decade past.

"I know I'm gonna look back on this year with fondness and a bit of awe, knowing it was the year that locked everything into place, the year that transitioned me from my childhood working decade to the one that comes next — one that even through all this, I'm so excited for. It's just hard when you're in it," Lorde wrote, according to a Tumblr account called "Lorde's Email Archive."

Lorde considers the last 10 years her "childhood working decade." In that decade, she redefined what it meant to be a superstar — who knows what she may redefine in the next decade.

For The Record: How Taylor Swift's 'Speak Now' Changed Her Career — And Proved She'll Always Get The Last Word

Paul Simon in 1980
Paul Simon onstage at the Auditorium Theater in Chicago, 1980

Photo: Paul Natkin/Getty Images

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5 Artists Influenced By Paul Simon: Harry Styles, Lorde, Conor Oberst & More

Paul Simon’s songs linger long, and are examples of excellence for generations of musicians. Ahead of "Homeward Bound: A GRAMMY Salute to the Songs of Paul Simon," re-airing Wednesday, May 31, on CBS, artists reflect on Simon's profound influence.

GRAMMYs/Dec 16, 2022 - 06:10 pm

Updated Monday, May 22, to include information about the re-air date for "Homeward Bound: A GRAMMY Salute To The Songs Of Paul Simon."

"Homeward Bound: A GRAMMY Salute To The Songs Of Paul Simon" will re-air on Wednesday, May 31, at 9 p.m. ET/PT on the CBS Television Network, and will be available to stream live and on demand on Paramount+.

Paul Simon is a living legend. For nearly six decades, the New Yorker has gifted his songs to the world. An innovator — not just a folk singer — Simon’s curiosity led to constantly discovering new soundscapes. He incorporated these rhythms and instrumentation into his melodies, and then added poetic lyrics to create character-driven narratives.

These compositions are like old friends; they linger long after the needle lifts or the stream ends. Generations have sung Simon’s songs — finding joy in their playful rhythms and sorrow in their beauty.   

The accolades and awards are endless: a two-time inductee into the Rock and Roll Hall of Fame, a member of the Songwriters Hall of Fame, a 16-time GRAMMY winner, multiple recordings in the GRAMMY Hall of Fame and a Lifetime Achievement Award from the Recording Academy to name just a few.

In a clip from "Homeward Bound: A GRAMMY Salute to the Songs of Paul Simon," which will re-air on Wednesday, May 31, at 9 p.m. ET/PT on the CBS Television Network, Elton John calls him "one of the greatest songwriters of all time" — high praise from an artist with 35 GRAMMY nominations and five wins. Simon’s contemporaries are not the songwriter’s only fans: The writer of iconic songs such as "Bridge Over Troubled Water," "Graceland," "The Boxer," and "50 Ways to Lose Your Lover," has generations of artists as worshippers of his art who continue to discover his deep catalog.

Singer-songwriters, pop stars, country artists and rappers all claim Simon as a musical mentor. For example, Kid Cudi sampled "50 Ways to Leave Your Lover" on his debut mixtape A Kid Named Cudi in the referentially titled  "50 Ways to Make a Record." In a Forbes Q&A, Canadian songwriter Donovan Woods cites "Obvious Child" as his all-time favorite.  

In advance of the GRAMMY salute to Simon next week, here are five artists that credit the songwriter as a key to their musical education.  

Read More: How To Watch "Homeward Bound: A GRAMMY Salute To The Songs Of Paul Simon"

Harry Styles

Listen to Harry Styles’ turn of phrase and poetic lyrics, and hints of Simon’s influence are evident. Even back in his One Direction days, Styles cited Simon as a touchstone. In an MTV interview, following the release of the boy band’s 2015 bestseller Made in the A.M., Styles said his favorite track was "Walking in the Wind" since it was inspired by Simon. 

"I’m a big Paul Simon fan and I think the inspiration behind it is Graceland," Styles said. "The way in which the verse is so conversational and informal, and it’s not like melody melody melody — it’s like spoken word, and kind of drifts and peaks and troughs. I love that album and when I listen to it I love hearing the influence from that in his song."

In a 2019 Rolling Stone interview, Styles again gave a nod to Simon. "I wish I had written '50 Ways to Leave Your Lover,'" he said. "That’s the greatest verse melody ever written, in my opinion. So minimal, but so good — that drum roll."

Conor Oberst

In a 2011 New York magazine profile on Paul Simon, the singer-songwriter from Omaha, Nebraska, is quoted talking about what a major influence the writer of "The Boxer" is on his art. "I grew up with my folks listening to him," Oberst told writer Alan Light. "But as I got into songwriting, I realized how profound what he does actually is. His work over the years is a treasure trove of ideas."

Listen to Oberst’s cover of "Kodachrome," recorded with his alt-country band the Mystic Valley Band, which he once performed at the Austin City Limits Festival in 2008, telling the audience it was a popular sing-along on the tour bus.  

Vampire Weekend

These New York indie rockers burst onto the scene in the mid-2000, and comparisons to Simon abounded beginning with their 2008 self-titled debut. Listen to "Cape Cod Kwassa Kwassa" from their debut; the Simon influence is undeniable — especially his Graceland period. 

In a 2019 interview with Radio X, frontman Ezra Koenig was asked about a show that would stay with him forever. He paused, then answered Simon’s Homeward Bound Farewell Tour in 2018. "He is such a legend…We’ve been compared to him many times and he is an influence. We are from the same part of the country…I have a lot to look up to and find in common with him." 

Shawn Colvin

The three-time GRAMMY winner Shawn Colvin considers Simon a key piece of her songwriting education. Colvin’s father played guitar and taught her early on; he also played many of the singer-songwriters of the day that included the boy from New York. 

Particularly at the start of her career, Colvin always performed "Kathy’s Song" in her sets. In a 2015 interview, the songwriter cited Simon as one of her mentors. "Joni Mitchell was a big time [influence on] me, but also James Taylor, Paul Simon and Bob Dylan to an extent," she said. 

Lorde

The expressive and introspective New Zealand singer-songwriter considers Simon the benchmark for excellence in her craft — a bar she reaches for each day. In a 2017 profile in The Guardian she revealed the following goal:. "I want to be really, really good one day. I think I’m pretty good now. I think I’ve made a good start. But I want to be Paul Simon."   Four years later, Lorde named Simon’s "Graceland" as the song she wishes she’d written in this Vogue 73 vide interview

Listen to Lorde and Jack Antonoff (Bleachers) perform a stripped down duet of "Me and Julio Down by the Schoolyard" at the 2017 Outside Lands Festival in San Francisco’s Golden Gate Park. 

8 Highlights From "Homeward Bound: A GRAMMY Salute To The Songs Of Paul Simon"

Photo of Lorde performing at Primavera Sound Los Angeles festival 2022
Lorde performing at Primavera Sound Los Angeles festival 2022

Photo: Ismael Quintanilla III

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Photo Gallery: Relive The Music, Theatrics & Rhapsody Of The Inaugural Primavera Sound Los Angeles Festival Featuring Lorde, Arctic Monkeys, Nine Inch Nails & More

Dive into the pure thrill of Primavera Sound Los Angeles 2022 with this mesmeric photo gallery featuring photos of Mitski, Giveon, Clairo, and many others.

GRAMMYs/Sep 20, 2022 - 12:44 am

Radiant musical joy burst and blossomed at the inaugural installment of Primavera Sound in Los Angeles this past weekend. Held at Los Angeles State Historic Park on Sept. 16-18, the three-day festival captivated audiences with a diverse lineup of artists spanning indie, rock, electronic, and much more. Headlined by Lorde, Nine Inch Nails and Arctic Monkeys, the Los Angeles installment of Primavera Sound, one of the largest music festivals in Europe, marked the festival's first-ever edition in the Americas.

Other striking performers, which included Giveon, Mitski, Tierra Whack, Cigarettes After Sex, and dozens more, pulled the festivalgoers — more than 50,000 of them — into hypnosis. Among a sea of neon sunglasses and gauzy, Y2K-inspired crop tops, L.A. was aglow with sheer vibrance and delight at Primavera Sound.

In the mesmeric photo gallery below, relive the festival magic and highlights of Primavera Sound Los Angeles 2022, and make sure to mark your calendars for next year.

10 Thrilling Sets From Primavera Sound Los Angeles 2022: Lorde, Nine Inch Nails, Mitski, Khruangbin, James Blake & More

nine inch nails primavera la 2022
Trent Reznor of Nine Inch Nails

Photo: Pooneh Ghana for Primavera Sound L.A.

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10 Thrilling Sets From Primavera Sound Los Angeles 2022: Lorde, Nine Inch Nails, Mitski, Khruangbin, James Blake & More

GRAMMY.com attended the first-ever Primavera Sound L.A., and caught vibes from PinkPantheress, Stereolab, Mitski, Lorde, Georgia, Khruangbin, Nine Inch Nails, BICEP, CHAI, and James Blake.

GRAMMYs/Sep 19, 2022 - 10:24 pm

The first edition of Primavera Sound Los Angeles wrapped up on Sept.18, after three vibey days of perfect, late summer cool weather at Los Angeles State Historic Park.

The beloved Barcelona music festival, which celebrated its 20th edition back home in June, also hosts annual fests in other cities in Spain, Portugal, Brazil, Chile and Argentina. The festival's first North American venture featured a stacked gender-equal lineup headlined by Lorde, Nine Inch Nails and Arctic Monkeys.

A decent number of artists at Primavera L.A. had also played in Barcelona, but the much smaller footprint of the Los Angeles festival made getting around and catching everyone you wanted to see a lot easier. The festival was packed with exciting fun sets, but read on for eight of the best sets from Primavera Los Angeles.

Primavera Sound LA recap mitski

Mitski | Lyndsey Byrnes for Primavera Sound L.A.

A Theatrical Mitski Brings Bedroom Pop To Life

Alt-pop darling Mitski is beloved with her emotional, honest "sad girl" power pop songs about heartbreak and loss. She brought the drama of her music to life, energetically traversing the stage with leaps and theatrical hand motions. The stage setup was simple, with a white door behind her and her band — it felt like a fantasy recreation of a high school bedroom, the place where poems, love letters and tearful diary entries are crafted, and cathartic solo dance moves are made across the floor. Mitski even rocked a silk PJ top and bike shorts.

For "Me and My Husband," her dance moves entailed miming putting long gloves on over and over, and at the end of the song, she pretended to choke herself. For 2014 track "Townie," she ran around the stage as she sang, slowing down at the end to hold and hug herself. After closing with "A Pearl" from 2018's Be the Cowboy, she ended with one last drama school move, a bow.

PinkPantheress Channels 2000 (Even Though She Was Born in 2001)

Twenty-one-year-old PinkPantheress, who channels '90s / '00 U.K. garage and drum 'n bass into short pop bops, got big through TikTok. The Gen Z representation was strong at her Friday afternoon set, loudly cheering her on from the quarantined under-21 section to the side of the stage. But the over-21 turnout was also strong, and PinkPantheress and her DJ got everyone dancing.

PinkPantheress came out looking like a 2004 teen that just came from the mall, rocking a hot pink Diesel long-sleeveT-shirt and brown asymmetrical skirt, complete with short-strap purse and frameless shades. Her warm and funny banter made it feel like we were at the mall with our friends — except maybe more like a secret all-ages rave in the parking lot.

The highlights of the energetic, smile-inducing set included her dedicating "Nineteen" to the 19-year-olds, her cover of the classic 2000 U.K. garage hit "Flowers," and when she stopped the music to say hi to her fan Alan, who screamed into her mic at her May L.A. show. (She later jumped down into the crowd and Alan got an encore scream. Beautiful.)

Stereolab Perfectly Soundtracks The Sunset

British group Stereolab have been making synthy, experimental alt-pop since the early '90s, and while they're influenced by various decades of pop, their records truly transcend time and space. The sun was just beginning to set on day one of the fest, and Stereolab (whose four members look like cool music teachers who each own an amazing vinyl collection) channeled that dreamy setting with their music.

“This is 'Reflections,' an ode to the realm of possibilities remaining open rather than closed,” lead singer Laetitia Sadier announced right as the sun dipped out of view behind the stage. The next couple tracks were a bit more noisy, upbeat and rock-y, and the crowd was fully immersed in their layered sounds. They closed with two of their biggest songs, "Pack Ur Romantic Mind," and "French Disko."

Photo of Lorde performing at Primavera Sound Los Angeles festival 2022

Lorde | Ismael Quintanilla III for Primavera Sound L.A.

Lorde Casts A Spell For Endless Summer

Lorde's Friday closing set was both a powerhouse pop production and an intimate moment. The first day of the fest was joyfully not crowded, so fans were able to gather close as Lorde delivered her ode to summer and mother nature, chatting from atop an epic ladder-to-heaven on stage. The ladder leaned against a big circle, and they rotated around the stage, with a large sun-like orb of changing hues on the screen behind. Her band stood on either side in matching mustard-colored suits, while the New Zealander donned her summer best: a cute black bra top with big puffy sleeves, black mesh pants and long blonde hair.

“I’m really happy to be here,” Lorde announced after several songs. "Especially playing here, outside at the end of summer…you might know I'm kind of obsessed with summer," she continued with a smile. "I don’t know if you have a crush here tonight, but I came down here from the mountain to unite all the potential lovers,” she said before performing "The Louvre" from Melodrama. Next up was "Secrets from a Girl (Who's Seen it All)”and "Mood Ring" from her 2021 album dedicated to the healing power of the sun, Solar Power. This was followed by an amazing cover of Bananarama's 1983 hit "Cruel Summer."

She also put out a call for action to combat the climate crisis, hinting that she already knew what her fourth album was about. Closing her set with "Solar Power," Lorde cast a spell to let the summer vibes last a little longer. “This song was written in a wet bikini, in late July after a long day at the beach…. I want to preserve that feeling, so wherever you are you can feel that." With a wide smile, she continued, "They say it’s almost fall, but don’t let them trick you…it’s still my season."

Georgia Is A One-Woman Dance Party Machine

The sun was shining again on Saturday, and British dance pop artist Georgia got temperatures rising as she commanded the stage with her electronic drum kit and synth. She started with Seeking Thrills' opening track "Started Out," going into "Never Let You Go" and "Ray Guns" from her infectious 2020 album.

Her energy was invigorating, as she sang, drummed, danced and commanded the stage. While Georgia was jet-lagged, she told the audience at her first-ever L.A. festival that they were giving her the energy she needed — but it was definitely a mutual exchange.

She played three new unreleased songs, and shared that she's been working with Rostam, who was somewhere in the crowd and would be mortified that she was touting him as the best producer in the city of Angels. Her "babes" came out to assist on guitar for one of the Rostam-produced tracks. She closed with a cover of Kate Bush's "Running Up That Hill" — while that song is very rinsed at the moment, it felt fresh and resonated with the crowd.

Khruangbin la primavera 2022

Khruangbin | Pooneh Ghana for Primavera Sound L.A.

Khruangbin Expands Time With Their Jams

Houston psychedelic rockers Khruangbin jammed for an hour on the mainstage as the sky darkened above. The set went by quickly but was expansive, as they riffed on familiar rhythms that knitted their songs into one large, cozy sonic quilt. The trio looked cool as hell on stage with Donald “DJ” Johnson in a cowboy hat, Laura Lee in thigh-high leopard print boots and a matching dress, and Mark Speer in a black and silver geometric-patterned suit. DJ and his drums were elevated and there were two giant disco balls on stage, which the visuals on screen offered trippy renderings of the groovy action.

After running off to the bathroom in the middle of their set and briefly listening from afar, I joked that I wasn't sure if I'd missed one or seven songs, but both were kind of true. They expanded each track and carried it into the next, like a jam band or DJ set. I think we all could've jammed on for several more hours with them.

Nine Inch Nails Penetrate Our Souls

For day two's headline set, the disco balls were removed and the crowd packed the main stage, patiently waiting for Nine Inch Nails to rock them. Before they'd even begun, security stopped letting fans in to avoid overcrowding, and a line formed to let people in as space allowed. The flashing lights began and Trent Reznor appeared in a triangle of light and smoke. Soon, the light expands to reveal the rest of the band, and they break into 1999's "Somewhat Damaged."

The next 70 minutes were a full-on assault of light and a wall of sound. There was no way to escape the emotions rattling through your body as the layered bass, synth, guitar, drums and growls shook everything to the surface. The band worked like a well-oiled machine, effortlessly performing their intricate music with precision and energy.

Reznor shared that they'd really enjoyed playing at Primavera Sound in Barcelona a few years back, so they said yes when they were asked to play what was supposed to be Primavera L.A. 2020: "Finally, here the f— we are.”

They played tracks from across their extensive catalog, including "Closer," "The Hand That Feeds," "Head Like A Hole" and "Hurt," ending with the latter three. "Hurt," famously covered by Johnny Cash, was the only moment of relative quiet during the set, allowing for Reznor's lyrics to really sink in.

bicep la primavera 2022

Bicep | Quinn Tucker for Primavera Sound L.A.

Bicep Create An Immersive Rave Rainbow

Belfast producer duo BICEP create immersive, dreamy electronic soundscapes, and their live show ups the immersion with lasers, bright lights and flashes of color. While their set overlapped with Nine Inch Nails, it luckily continued on for 45 minutes after the rockers ended their wall of sound. As I ran from one wall of sound and lights to the next, from rock to rave, the synths and lights at each tying nicely — and surprisingly — together.

As the two childhood friends faced each other and delivered their expansive dancefloor sound with big energy and extra flourishes. They saved an extended version of their massive 2017 track, “Glue,” for second-to-last, as the lasers erupted into two rainbows shooting out over the crowd, the smoke dancing in its light and casting trippy, liquidy shapes. A tall guy in the crowd jumped up to touch the rainbow laser magic, just barely missing.

CHAI = CUTE!

Part of the description on J-pop group CHAI's Spotify bio reads: "With lyrics focused on 'women empowerment' and redefining the definition of 'kawaii,' or cute in Japanese," and they brought their high energy girl power, fun and cuteness to the last afternoon of Primavera L.A. Rocking the stage in coordinating pink-and-white outfits topped with big, frilly, rainbow-print capes, CHAI filled their 40 minute set with pure energy and joy, leaving the crowd captivated and asking for more.

After two songs, they "interrupted" their live performance for a mini DJ set led by the drummer and keyboardist, a high energy mix that included Hardrive's "Deep Inside," Crystal Waters' "Gypsy Woman," and Spice Girls' "Wannabee." For the latter song, the quartet came to the front to sing along and dance with fluffy pink-fitted fans, getting the audience to shout out "CHAI!" and "Yesss!" CHAI, YES is exactly how I felt about them in this moment and now forever more. They continued with a few more of their songs, closing with "N.E.O," which had the audience screaming the English words and jumping along.

James Blake Wishes Primavera L.A. Godspeed

As the Arctic Monkeys rocked the main stage and Detroit techno wizard Jeff Mills captivated the dance music stage, British-born, L.A.-based James Blake offered his angelic vocals to soothe the rest of us. He opened with an early track of his, "Unluck," into 2020's "Before" and "Limit to Your Love," which was originally recorded by Feist.

Blake asked the crowd to sing the chorus of  "Say What You Will” — from his latest 2021 album, Friends That Break Your Heart — imploring the audience to sing louder to compete with Mills and the Arctic Monkeys. For another track from the 2021 album, "Frozen," he brought out one of its featured rappers, Atlanta's SwaVay, who brought the energy with his OutKast-nodding flow. (Blake shared that the rapper had a new, great album coming out soon.)

After a few more songs, the "Retrograde" singer closed with his cover of Frank Ocean's gut-wrenching "Godspeed," which he co-produced.

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Lorde performing in 2018
Lorde performing at the Corona Capital Music Festival in Mexico City in 2018.

Photo: CLAUDIO CRUZ/AFP via Getty Images

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The Magic Of 'Melodrama': How Lorde’s Second Album Solidified Her & Producer Jack Antonoff As Global Stars

The writing and production of 'Melodrama' — released on June 16, 2017 — turned Lorde into a relatable icon of the late 2010s and Antonoff into the producer pop artists are now clamoring to work with.

GRAMMYs/Jun 16, 2022 - 07:38 pm

As 2017 began, one pop star's name served as a mainstay on lists of the year's most-anticipated albums: Lorde. 

The New Zealand singer/songwriter first made a name for herself at just 16 with her GRAMMY-nominated debut album, 2013's Pure Heroine. Aside from the 2013-2014 Pure Heroine Tour, Lorde spent much of the intervening four years living a mostly secluded life — until Nov. 6, 2016, the eve of her 20th birthday, when she revealed that her sophomore album did in fact exist. 

"Writing Pure Heroine was my way of enshrining our teenage glory, putting it up in lights forever so that part of me never dies, and this record — well, this one is about what comes next," she wrote in a Facebook post, as she left her teenage years behind. 

At the same time, Jack Antonoff had gone from fun. guitarist/drummer and Bleachers frontman to producing songs for major pop players like Carly Rae Jepsen and Taylor Swift. (Antonoff has credited Swift for getting his production career off the ground; he has two Album Of The Year GRAMMYs thanks to his work on 2014's 1989 and 2020's folklore). But until Melodrama, Antonoff had yet to take on a lead producer role for another artist. 

Antonoff and Lorde shared a friend in Swift, and after hitting it off at a GRAMMY party in 2014, they tried out their chemistry in the studio. As detailed in a 2017 New York Times profile, Antonoff's innate balance "between the intimate and the outsize" was a perfect fit for the musical world Lorde was looking to create with Melodrama — and the result was massive. 

Melodrama — released five years ago today, on June 16th, 2017 — not only cemented Lorde's legacy as a defining voice of pop's new generation, but altered pop around the sound Antonoff and Lorde created together.

The Lorde of Melodrama is very different from the Lorde of Pure Heroine, not only in sound but in demeanor. In 2013, Lorde was not that far removed from just being Ella Yelich-O'Connor, a kid from a suburban New Zealand town of less than 10,000. Early singles like "Tennis Court'' and "Royals" emphasize Lorde's humble upbringing, noting how she'd never seen a diamond or even been on a plane.

Even on tracks without such direct acknowledgements of her youth, Pure Heroine found Lorde wide-eyed and eager to explore the world opening up to her, with its Joel Little production matching the starstruck, humble demeanor of the lyrics. The charming honesty about her lack of worldliness combined with simple, sparse production resonated, with the album going triple platinum by 2016 and earning Lorde two GRAMMYS, including Song of the Year for "Royals."

As the title implies, Melodrama isn't quite as jubilant. The late teenage years can often be a tumultuous time for anyone, and Lorde is no exception. In the four years between albums, Lorde's long-term relationship with photographer James Lowe ended, and she had to suddenly grapple with being one of the most famous people on the planet before she even turned 18. 

As Lorde expressed in her birthday-eve post, she was "reckless and graceless and terrifying and tender." This shows up immediately on "Green Light," the album's opening track and lead single. Thematically, it unveiled a Lorde who was in a more liberated and mature, yet messy part of her life. Emphasized by a triumphant chorus, the song's message of getting the "green light" to simply live freely welcomed listeners into a more complicated world than the one she inhabited in 2013 — one that was also quite beautiful.

While "Green Light" opens with simple piano chords that wouldn't be out of place on Pure Heroine (notably, it's one of only two tracks that Little co-produced), it quickly ramps up into something so much more. By the time the first chorus hits, it's clear something new is happening with Lorde's music on Melodrama. The piano has given way to a dense jungle of euphoric production, built around synths and a looping melodic hook as she proclaims, "I'm waiting for it, that green light, I want it." It's a tone-setter both emotionally and musically for Melodrama as a whole, and a perfect introduction to this new era for both its pop star and producer.

The album also marked new territory for Antonoff, as he was deeply ingrained in the entire process of Melodrama. Antonoff co-wrote and co-produced 10 of the 11 tracks alongside Lorde, the only exception being the more club-oriented "Homemade Dynamite" (which still featured a heavy-hitting co-writer, indie-pop darling Tove Lo). 

Antonoff's production style can be described in two simple words: catchy and more. He finds a great hook and builds a towering sound in support of it, like on the richly nuanced "I Wanna Get Better" from Bleachers' debut LP, 2014's Strange Desire. In that way, the pairing of Antonoff and Lorde came at the perfect time for both of them: While Antonoff was beginning to push his production towards higher aspirations, Lorde was also wrapped up in the idea of more.

Throughout the album — and her life as a young adult — the singer strives for doing more, feeling more, and just being more. Some of the album's most touching moments are her journey towards more, as well as the moments of doubt on whether more has become too much, like on "Liability" and "Writer in the Dark." Antonoff deftly dialed back his production on these tracks, though his rich layering still shines. 

The often-complicated quest of Melodrama reflects the journey of a teenager finding themselves — particularly, those in the late 2010s. As social media became a ubiquitous part of everyday life and the news, it simultaneously gave everyone more room to explore who they are and exposed them to more adult, existential issues. The climate crisis, which later inspired Lorde's trip to Antarctica in 2019, loomed large even in 2017; it's hard not to hear the urgency to live life in the face of looming disaster on Melodrama, especially on tracks like "Perfect Places."

Lorde treats these issues with the same weight as the fraught relationships and breakups of the late teenage years — because for a teenager, they can carry the same weight. "All the glamor and the trauma/ And the f***in melodrama," she growls on "Sober II," an encapsulation of the entire project.

Upon its release, Melodrama was immediately lauded by critics and fans. The album received glowingreviews, earning both Lorde and Antonoff a lot of praise, including a GRAMMY nomination for Album of the Year in 2018. And even five years later, Melodrama still proves to be a pivotal moment for each of their careers.

The acclaim for the sounds of Melodrama resonated across the industry, and it certified Antonoff an in-demand collaborator. While he'd still be recruited for singles from artists like BANKS, his role became much more prominent on some of pop's biggest albums that were to come.

Swift had Antonoff produce six tracks on her experimental 2017 album, reputation, the majority of her 2019 LP Lover, and a handful of folklore tracks; he produced almost all of Lana Del Rey's universally acclaimed 2019 album, Norman F*cking Rockwell!, and its followup, 2021's Chemtrails Over The Country Club; the Chicks put their 2020 comeback album, Gaslighter, in his hands. 

Across all of these albums, Antonoff brought his big, layered sound along with him, melding it with the often disparate styles all of the artists had previously employed. It can be heard in the constant buildup and stacking of instrumental lines on Del Rey's sprawling "Venice B****," the way the vocal harmonies resonate on the Chicks' "Gaslighter," or on the towering "King" from Florence + The Machine's latest album Dance Fever. Antonoff and Lorde also reunited in 2021 for her third album, Solar Power, proving their collaboration could work across a brighter sound palette as well.

As pop packed in more production for sounds to become bigger and bolder going into the 2020s, it can certainly be traced back to Melodrama. The pairing of Lorde and Jack Antonoff raised both of their stars immeasurably — at the same time, spawning an album that captured the mood of growing up in a fast-moving world, and coining a sound that the biggest names in pop are still chasing today. 

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