meta-scriptPoll: Who Do You Think Voters Will Pick To Win Best Rap Album At The 2020 GRAMMYs? | GRAMMY.com
Poll: Who Do You Think Voters Will Pick To Win Best Rap Album At The 2020 GRAMMYs?

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Poll: Who Do You Think Voters Will Pick To Win Best Rap Album At The 2020 GRAMMYs?

21 Savage, Dreamville, Meek Mill, Tyler, The Creator and YBN Cordae are up for one of the most coveted rap categories. Who do you think voters should choose?

GRAMMYs/Dec 24, 2019 - 02:58 am

Rap has hands down become the most popular genre heard across the country today. The last couple of years have continued that narrative and birthed some of the most anticipated rap albums (Meek Mill's Championships) and brought us the solo debuts of promising talent (YBN Cordae's The Lost Boy). The 2020 GRAMMY Best Rap Album category features the two rappers, as well as an array of other voices that make up the wide-ranging hip-hop spectrum, from provocateur Tyler, The Creator's love-infused Igor to the collective sound of the J. Cole-led Revenge Of The Dreamers III.

We are weeks away from the Biggest Night In Music and while the tough choice is left up to Recording Academy voters, we want to know who you want to see come out on top. Vote below to let us know. 

'I Am > I Was'- 21 Savage

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This could be the year four-time GRAMMY nominee 21 Savage takes his first golden gramophone home. The Atlanta rapper's sophomore album I Am > I Was earned the nod perhaps for writing with what Pitchfork called "grisly clarity and humor." The album reflects on some of the challenges he's faced on his rise, as well as themes like love and loyalty, and features his whisper flow he's come to be known for.  

'Revenge Of The Dreamers III'- Dreamville

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North Carolina rapper J. Cole and his label, Dreamville Records, round up some of the most promising rappers and artists in Revenge Of The Dreamers III, the third compilation of a series that began in 2014. 34 artists and 27 producers join forces, from in and out of the label, to bring an album that gathers different sounds and perspectives, including Ari Lennox and Da Baby. Ultimately, "Cole has provided the ultimate platform for underground artists to succeed," Consequence of Sound wrote about the album. 

'Championships'- Meek Mill

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In his first album since his release from prison, Meek Mill gathers some of the biggest names in music—Drake, Jay-Z and Cardi B just to name a few—to touch on the prison industrial complex, trauma faced by poor, working-class black communities and ultimately, his rise above it all. Rolling Stone compares aspects of Mill's music to New York heavy-hitters: "The ultimate result is an inspired release that hearkens back to the Roc-a-Fella days of the mid-Aughts, full of diaristic writing, song-cry beats and ridiculous skills."

'Igor'- Tyler, The Creator 

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Igor is the album that finds "Tyler leaning deeper into earnest emotional expression than ever before." the Fader wrote about the California rapper's sixth album. Featuring, Kanye West, Playboi Carti and more, love is the biggest star. Just listen to "Earfquake": "Riding around, your love be shakin’ me up/ And it's making my heart break," Tyler sings in a joint effort with Carti. 

'The Lost Boy'- YBN Cordae

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YBN Cordae came onto the scene with the YBN crew, but his solo debut shows us a side of the DMV-raised rapper we hadn't seen yet. In 15 tracks, the introspective album takes us into Cordae's humble beginnings. Eating instant ramen because he had to, the death of his grandmother, seeing family members affected by domestic violence, reflecting on the success he's received, are among some of the stories the rising rapper pens. "Cordae's redemption tale shows a promising voice bursting into the mainstream," Pitchfork said. 

Tune into the 2020 GRAMMYs on CBS Jan. 26 to find out who takes the award.

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Official Coachella 2024 Lineup: Headliners Lana Del Rey, Tyler, The Creator And Doja Cat To Lead A Pack of Performers Including No Doubt & Others
Lana Del Rey, Tyler, The Creator, and Doja Cat will headline the 2024 Coachella festival.

Photos (L to R): Kristy Sparow/Getty Images; Monica Schipper/Getty Images for Coachella; Scott Dudelson/Getty Images for Coachella

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Official Coachella 2024 Lineup: Headliners Lana Del Rey, Tyler, The Creator And Doja Cat To Lead A Pack of Performers Including No Doubt & Others

GRAMMY.com digs into the official Coachella 2024 lineup — featuring Doja Cat’s return at the top of the bill with other California natives and more international acts than ever before heading to the Southern California desert April 12-14 and April 19-21.

GRAMMYs/Jan 17, 2024 - 12:32 am

The much-anticipated lineup for Coachella’s waitlisted 2024 festival was officially announced by producers Goldenvoice on Jan. 16. Festival headliners include GRAMMY-winning rapper and record producer Tyler, the Creator, GRAMMY-winning pop and hip-hop artist Doja Cat, and GRAMMY-nominated singer/songwriter Lana Del Rey. These beloved acts lead a pack of top-tier talent sure to resonate well with a global audience. 

Coachella, which kicks off the 2024 festival season, will take place April 12-14 and April 19-21, returning to Indio’s Empire Polo Club in Southern California’s Colorado Desert. Let the good times roll.

Other notable performers include No Doubt, and 2024 GRAMMY nominees Jon Batiste, Ice Spice and Dom Dolla. Best Rap Song nominee Lil Uzi Vert also received top-billing among a plethora of rappers and hip-hop artists including Coi Leray and Lil Yachty.

A welcome sign of growing diversity among the acts, more international musicians than ever have appeared on the roster, including corridos tumbados musicians Peso Pluma, 2024 GRAMMY nominees for Best Música Mexicana Album, who also recently performed at the 2023 Latin GRAMMYs. K-pop acts are also getting shine at Coachella 2024, with ATEEZ and LE SSARAFIM on the bill.

Since its inception in 1999, Coachella has evolved from a simple music festival to a cultural touchstone that encapsulates evolving trends in music, arts, fashion, and social expression. Coachella's lineup has become a barometer of pop culture — marking current and future music trends as well as the tone of the industry. 

Across multiple stages and tents, the festival is a sandbox showcase for experimental work. It’s a place for artists to debut new music, collaborate with other musicians during surprise guest performances and reunions, and make a statement. Beyonce’s culturally significant 2018 performance and celebration of Black college culture that inspired her Netflix documentary “Homecoming” and the unforgettable virtual resurrection of Tupac Shakur in 2012 via hologram serve as prime examples of this phenomena.

Catch the official line-up below and stay tuned for our takeaways from this year’s lineup announcement coming soon.

2024 Coachella Festival Lineup

California Love Is On Full Display

Californians dominate the 2024 Coachella lineup. Major headliners Tyler, the Creator and Doja Cat both hail from the Golden State and although Lana Del Rey (Friday, April 12 and 19) was born in Lake Placid, New York, she calls California her home and source of inspiration. Lana Del Rey is currently nominated in five categories at the 2024 GRAMMY Awards including Album Of The Year and Song Of The Year; Doja Cat is nominated in three categories including Best Pop Solo Performance and Best Rap Song.  

Surprise act No Doubt, which includes vocalist Gwen Stefani, guitarist Tom Dumont, bassist Tony Kanal, and drummer Adrian Young also count Southern California as their original home base. The group formed in 1986 in Anaheim and, over three decades, have netted two GRAMMY Awards and nine nominations. 

Rock Reunions Take Center Stage

Perhaps the biggest surprise act on the bill, No Doubt will reunite for their first major show in almost a decade since their last live performances together in 2015 — much to the delight of the band and Gwen Stefani’s dedicated fanbase. 

Other surprise reunions include new millennium rock band Blur, best known for punchy vocals and kick snare-emboldened tracks. The Britpop act will perform their first U.S. shows in nine years, receiving top billing for both Saturdays. Sublime, who have been performing live for years as Sublime with Rome will also perform on Saturday, though the singular billing begs the question of whether late founding band member Bradley Knowell will appear holographically á la Tupac in 2012. 

The 2024 Lineup Is An International Showcase

Global acts are taking over for one of the most diverse bills in Coachella history, filled with acts from Korea, Japan, Latin America, Africa, France and more.  

Furthering a breakout year in U.S. popularity, K-Pop boy band ATEEZ will perform on Friday. Girl group Atarashii Gakko! alongside superduo Yaosobi will represent Japan. A plethora of artists representing Latin America will perform both weekends: Coachella's lineup includes J Balvin (Columbia), Cimafunk (Cuba) and a roster of Mexican artists including Peso Pluma, Santa Fe Klan, Latin Mafia, Son Rompe Pera and Carin León. Nigerian natives Burna Boy and Tyla, both nominated for Best African Music Performance (one of three brand new categories at the 66th Annual GRAMMY Awards) are billed along with fellow Nigerian, Tems.

Electronic Music Makes A House Call

Highlighting a shift in the sands of music festival lineups over the last few years, electronic, dance, EDM, and trance artists account for a majority of the acts performing at Coachella in 2024. 

Legendary French performer Gesaffelstein, whose work has intertwined with artists like The Weeknd, adds a layer of dark, magnetic allure to the lineup while Justice, known for their GRAMMY-winning electronic beats, round out an electrifying experience. 

Celebrated acts like techno queen Charlotte de Witte and up-and-comers like Dom Dolla — a first-time GRAMMY nominee currently nominated for his remix of the Gorillaz track "New Gold" featuring Tame Impala — represent a nod to electronic music's recent and significant impact within the U.S.

Multiple Acts Return To The Desert

Coachella Valley is set to welcome back multiple seasoned acts in a return to the desert, including inventive linguist Tyler, the Creator, who surprised attendees with an impromptu appearance during Kali Uchis' set on the main stage in 2022. Doja Cat is also making a comeback, ascending to the top of the bill as a headliner after two years. 

J Balvin will bring the reggaeton party back to paradise following his Coachella premiere in 2019. Meanwhile, DJ Snake — the GRAMMY-nominated maestro of trap and electronic fusion will stage a return after first performing in 2016. Techno/house DJ and producer John Summitt will keep the beat alive after his house sound and pulsing rhythms created an electrifying performance 2022. The ever-transcendent and avant garde Grimes will stage a cosmic return to the Coachella stage after last performing in 2016. 

A Timeline Of Drake's GRAMMY Moments, From His First Win To Performances & Beefs
Drake in 2011, 2009, 2019, 2010 and 2011

Photos: Kevin Mazur/Wire; Steve Granitz/WireImage; Jeff Kravitz/FilmMagic; Larry Busacca/Getty Images For The Recording Academy

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A Timeline Of Drake's GRAMMY Moments, From His First Win To Performances & Beefs

Drake's relationship with the GRAMMYs has been all over the map. The five-time GRAMMY winner's comments about the Awards have sparked debate, as has his relationship to submitting his work for consideration.

GRAMMYs/Jan 16, 2024 - 03:02 pm

When Drake attended his first GRAMMY Awards in 2010, he was 23 and hadn’t yet released a debut album. By the time he received his nominations for the 2024 GRAMMYs — Best Rap Album, Best Rap Performance and Best Melodic Rap Performance for his collaborations with 21 Savage —  he was Spotify’s most-streamed artist of all time, and the holder of more Billboard chart records than we can possibly list in this intro. 

In between, his relationship with the Academy’s yearly showcase has been all over the map. He’s lost (mostly), won (five times), and performed alongside some of pop culture’s biggest names. But more to the point, starting in 2017 his public comments about — and during — the GRAMMYs have sparked debate. He’s gone back and forth about submitting his music for consideration, and even went as far as to demand that nominations be retracted (more on that later).

Drake is nominated for Best Rap Album among other awards at the 2024 GRAMMYs. Here is a year-by-year account of the relationship between one of music’s biggest stars and Music’s Biggest Night. 

2010 — 52nd GRAMMY Awards

Nominations: Best Rap Song ("Best I Ever Had"), Best Rap Solo Performance ("Best I Ever Had")

Performances: "Drop the World"/"Forever" with Eminem, Lil Wayne, and Travis Barker

This was Drizzy’s first GRAMMYs, and he was still green enough that he got "reassurance" from Eminem in advance of their performance. 

"He was like, 'Man, anytime you need to look over at me, don't get nervous. Just look over at me, man, and I'll give it back to you. Everything will be all right. Don't be nervous.' For him to say that to me — I feel like that was an important moment," Drake told MTV News at the time.

His first two nominations, both for "Best I Ever Had," came before he had even put out his debut album. And as you can see in an interview at the event, the awards circuit was new enough that his mother’s reaction to finding out that Drake was nominated was to text him a bunch of swear words. 

"I think she was excited," the rapper joked to a CNN reporter.

2011 — 53rd GRAMMY Awards

Drake performs with Rihanna

Nominations: Best New Artist, Best Rap Album (Thank Me Later), Best Rap Solo Performance ("Over"), Best Rap Performance by a Duo or Group ("Fancy" with Swizz Beatz and T.I.)

Performances: "What’s My Name" (with Rihanna)

This is the year that seems to sting Drake the most. Best New Artist was a tough battle, with Drizzy, Justin Bieber, Mumford & Sons, and Florence + the Machine in the mix. All of them lost to Esperanza Spalding, in a major upset

Drake’s bitterness about the moment lingers to this day. On his most recent album For All the Dogs, he has a surprisingly angry lyric about it: "Four GRAMMYs to my name, a hundred nominations/ Esperanza Spalding was gettin' all the praises/ I'm tryna keep it humble, I'm tryna keep it gracious/ Who give a f— Michelle Obama put you on her playlist?/ Then we never hear from you again like you was taken."

2012 — 54th GRAMMY Awards

Nominations: Album Of The Year (Rihanna’s Loud, as featured artist), Best Rap Performance ("Moment 4 Life" with Nicki Minaj), Best Rap/Sung Collaboration ("I’m On One" with DJ Khaled, Rick Ross, and Lil Wayne; "What’s My Name" with Rihanna)

This was Drake’s first year as a presenter, so he appears to be moving up in the award show hierarchy. But that doesn’t help him with hardware — he still goes home empty-handed. 

This is also the time that he has multiple nominations in the same category (in this case, two in Best Rap/Sung Collaboration), which is also a trend that would repeat throughout the years. 

2013 — 55th GRAMMY Awards

Wins: Best Rap Album (Take Care)

Nominations: Best Rap Performance ("HYFR [Hell Ya F—king Right]" with Lil Wayne), Best Rap Song ("The Motto" with Lil Wayne)

He finally wins! Drake gets his first victory (for Best Rap Album). Also, he is the only Canadian to win that year (sorry, Loreena McKennitt!) However, the big moment wasn't telecast and Drizzy hadn’t yet arrived at the ceremony. In a charming interview from later in the night, Drake recalled jumping out of his car in the middle of traffic to celebrate. There’s also a video of him receiving his GRAMMY in the mail after the fact, which is notable for him immediately taking a celebratory drink from the trophy.

2014 — 56th GRAMMY Awards

Nominations: Album Of The Year (Kendrick Lamar’s good kid, m.A.A.d city, as featured artist), Best Rap Album (Nothing Was the Same), Best Rap Performance ("Started From the Bottom"), Best Rap Song ("Started From the Bottom"; "F—in’ Problems" with ASAP Rocky, 2 Chainz, and Kendrick Lamar)

Drake gets five nominations — and again two in one category — with no wins. It’s hard to pinpoint where the tide might have turned regarding the rapper’s feelings about the institution, but this ceremony may well have been it. 

2015 — 57th GRAMMY Awards

Nominations: Album Of The Year (Beyoncé's Beyoncé, as featured artist), Best Rap Performance ("0 to 100 / The Catch Up"), Best Rap Song ("0 to 100 / The Catch Up"), Best Rap/Sung Collaboration ("Tuesday" with ILoveMakonnen)

Once again Drake gets an Album Of The Year nomination…for someone else’s album. It’s now the third time this has happened, following Rihanna and Kendrick Lamar. Still, four nominations during a year with no new album is impressive, and shows just how much of a fixture The Boy has become in the pop firmament at this point. 

2016 — 58th GRAMMY Awards

Nominations: Best Rap Album (If You’re Reading This It’s Too Late), Best Rap/Sung Collaboration ("Only" with Nicki Minaj, Lil Wayne, and Chris Brown), Best Rap Performance ("Back to Back"; "Truffle Butter" with Nicki Minaj and Lil Wayne), Best Rap Song ("Energy")

From four nominations in 2015 to five this year, tying his personal best from 2014. They are all for rap-related awards, perhaps because Drake didn’t release a "proper" album that might have ended up in one of the big categories — If You’re Reading This It’s Too Late had a convoluted rollout. 

2017 — 59th GRAMMY Awards

Wins: Best Rap/Sung Performance ("Hotline Bling"), Best Rap Song ("Hotline Bling")

Nominations: Album Of The Year (Views), Best Rap Album (Views), Record Of The Year ("Work" with Rihanna), Best Pop Duo/Group Performance ("Work" with Rihanna), Best R&B Song ("Come and See Me" with PartyNextDoor), Best Rap Performance ("Pop Style" with The Throne)

The results of this year marked the beginning of Drake’s public issues with the GRAMMYs. Drake didn't attend the ceremony and, in an interview just after the ceremony, he pushed back against his own victory, upset that "Hotline Bling," a song with no rapping, won two rap awards.

"Last night at that awards show, I’m a Black artist," he said. "I’m apparently a rapper, even though ‘Hotline Bling’ is not a rap song. The only category that they can manage to fit me in is in a rap category, maybe because I’ve rapped in the past or because I’m Black." 

He was also upset that his hit "One Dance" wasn’t nominated in any general categories. 

"There’s pop obligations that [the Recording Academy] have," he said. "And I fluked out and got one of the biggest songs of the year, that is a pop song, and I’m proud of that. I love the rap world and I love the rap community, but I write pop songs for a reason. I want to be like Michael Jackson.

"I won two awards last night, but I don’t even want them for some reason," he continued. "It just feels weird. It feels like you’re purposely trying to alienate me or pacify me by handing me something, putting me in that [rap] category because it’s the only place you can figure out where to put me." 

Perhaps because of these issues — it was never confirmed — he never submitted his 2018 project More Life for GRAMMY consideration. Regardless, he ended up with no nominations the following year.

2019 — 61st GRAMMY Awards

Wins: Best Rap Song ("God’s Plan")

Nominations: Album Of The Year (Scorpion), Best Rap Performance ("Nice for What"; "Sicko Mode" with Travis Scott, Swae Lee, and Big Hawk), Best Rap Song ("Sicko Mode" with Travis Scott, Swae Lee, and Big Hawk), Record Of The Year ("God’s Plan"), Song Of The Year ("God’s Plan")

This was a year that heightened the Drake/Recording Academy tension even further. First, he turned down a chance to perform during the ceremony. And then, during his acceptance speech for Best Rap Song, Drizzy let awards shows have it. 

"We play in an opinion-based sport, not a factual-based sport," he began. "Look, the point is, you already won if you have people singing your songs word for word, if you’re a hero in your hometown. You’re already winning, you don’t need this right here."

The broadcast went to commercial while he was still talking, something that fans thought was an intentional slight. The Academy said otherwise.

"During Drake’s speech there was a natural pause during his speech and at that moment the producers did assume that he was done and then cut to commercial," the Academy said in an official statement. "However the producers did speak with Drake following his speech and did offer him to come back on stage to finish whatever his thoughts were, but Drake said he was happy with what he said and didn’t have anything to add to it."

2020 — 62nd GRAMMY Awards

Nominations: Best R&B Song ("No Guidance" with Chris Brown), Best Rap Song ("Gold Roses" with Rick Ross)

Drake didn’t publicly react to his two losses this year, but he did speak out on a friend’s behalf. The superstar was upset that The Weeknd didn’t receive any nominations, and said so in an Instagram story. He went far enough as to say that awards shows like the GRAMMYs "may no longer matter" to up-and-coming artists.

"I think we should stop allowing ourselves to be shocked every year by the disconnect between impactful music and these awards and just accept that what once was the highest form of recognition may no longer matter to the artists that exist now and the ones that come after," Drake wrote. "It’s like a relative you keep expecting to fix up but they just can’t change their ways.

"The other day I said @theweeknd was a lock for either album or song of the year along with countless other reasonable assumptions and it just never goes that way," he continued. "This is a great time for somebody to start something new that we can build up over time and pass on to the generations to come."

He went on to list artists he believed should be been nominated: Lil Baby, Pop Smoke, Party Next Door, Popcaan, and "too many missing names to even name." 

2021 — 63rd GRAMMY Awards

Nominations: Best Rap Song ("Laugh Now Cry Later" with Lil Durk), Best Melodic Rap Performance ("Laugh Now Cry Later" with Lil Durk), Best Music Video ("Life Is Good" with Future)

Drake again misses out on everything he’s nominated for, which might have something to do with what happened the following year.

2022 — 64th GRAMMY Awards  

Nominations: Best Rap Album (Certified Lover Boy), Best Rap Performance ("Way 2 Sexy" with Future and Young Thug) - Both withdrawn

Things came to a boiling point in 2022. Drake was nominated for two awards, but his management asked the Academy to remove the nominations, which they did. 

2023 — 65th GRAMMY Awards

Wins: Best Melodic Rap Performance ("Wait For U" with Future and Tems)

Nominations: Album Of The Year (Beyoncé’s Renaissance, as songwriter), Best Rap Song ("Wait For U" with Future and Tems, "Churchill Downs" with Jack Harlow)

Drake didn’t submit any material for GRAMMY consideration this time around, but it didn’t stop him from receiving four nominations, and winning once. 

There was one other unexpected Drake-related Grammy moment this year as well. Several days before the ceremony, he made a speech at the Black Music Collective’s Recording Academy Honors event praising one of the evening’s honorees, Lil Wayne. Even when paying tribute to his mentor, Drake seemed to be referencing his ongoing issues with the Academy. His knowing winks to the camera whenever he said the phrase “Black Music Collective” appeared to be a nod to his ongoing complaints that contemporary Black artists were being ignored by the Grammys.  

2024 — 66th GRAMMY Awards

Nominations: Best Rap Album (Her Loss with 21 Savage), Best Rap Song ("Rich Flex" with 21 Savage"), Best Rap Performance ("Rich Flex" with 21 Savage), Best Melodic Rap Performance ("Spin Bout U" with 21 Savage)

In a sign that a change might be underway in the often-stormy relationship between Drake and the GRAMMYs, the rapper actually submitted material for nomination for the 2024 GRAMMYs. His collaboration with 21 Savage, Her Loss, was put up for Album of the Year (which it didn’t get a nom for) and Best Rap Album (which it did). The songs "Rich Flex" and "Spin Bout U" were also offered up in multiple categories, and each ended up with nominations. 

A Timeline Of Beyoncé's GRAMMY Moments, From Her First Win With Destiny's Child to Making History With 'Renaissance'

20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways
LL Cool J

Credit: Paul Natkin/Getty Images

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20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

From Dapper Dan's iconic '80s creations to Kendrick Lamar's 2023 runway performance, hip-hop's influence and impact on style and fashion is undeniable. In honor of hip-hop's 50th anniversary, look back at the culture's enduring effect on fashion.

GRAMMYs/Nov 29, 2023 - 03:01 pm

In the world of hip-hop, fashion is more than just clothing. It's a powerful means of self-expression, a cultural statement, and a reflection of the ever-evolving nature of the culture.

Since its origin in 1973, hip-hop has been synonymous with style —  but the epochal music category known for breakbeats and lyrical flex also elevated, impacted, and revolutionized global fashion in a way no other genre ever has.   

Real hip-hop heads know this. Before Cardi B was gracing the Met Gala in Mugler and award show red carpets in custom Schiaparelli, Dapper Dan was disassembling garment bags in his Harlem studio in the 1980s, tailoring legendary looks for rappers that would appear on famous album cover art. Crescendo moments like Kendrick Lamar’s performance at the Louis Vuitton Men’s Spring-Summer 2023 runway show in Paris in June 2022 didn’t happen without a storied trajectory toward the runway.

Big fashion moments in hip-hop have always captured the camera flash, but finding space to tell the bigger story of hip-hop’s connection and influence on fashion has not been without struggle. Journalist and author Sowmya Krishnamurphy said plenty of publishers passed on her anthology on the subject, Fashion Killa: How Hip-Hop Revolutionized High Fashion, and "the idea of hip hop fashion warranting 80,000 words." 

"They didn't think it was big enough or culturally important," Krishnamurphy tells GRAMMY.com, "and of course, when I tell people that usually, the reaction is they're shocked."

Yet, at the 50 year anniversary, sands continue to shift swiftly. Last year exhibitions like the Fashion Institute of Technology’s Fresh, Fly, and Fabulous: Fifty Years of Hip-Hop Style popped up alongside notable publishing releases including journalist Vikki Tobak’s, Ice Cold. A Hip-Hop Jewelry Story. Tabak’s second published release covering hip-hop’s influence on style, following her 2018 title, Contact High: A Visual History of Hip-Hop.

"I wanted to go deeper into the history," Krishnamurphy continues. "The psychology, the sociology, all of these important factors that played a role in the rise of hip-hop and the rise of hip-hop fashion"

What do the next 50 years look like? "I would love to see a hip-hop brand, whether it be from an artist, a designer, creative director, somebody from the hip-hop space, become that next great American heritage brand," said Krishnamurphy.

In order to look forward we have to look back. In celebration of hip-hop’s 50 year legacy, GRAMMY.com examines iconic moments that have defined and inspired generations. From Tupac walking the runways at Versace to Gucci's inception-esque knockoff of Dapper Dan, these moments in hip-hop fashion showcase how artists have used clothing, jewelry, accessories, and personal style to shape the culture and leave an indelible mark on the world.

*The cover art to Eric B and Rakim’s* Paid in Full

Dapper Dan And Logomania: Luxury + High Fashion Streetwear

Dapper Dan, the legendary designer known as "the king of knock-offs," played a pivotal role in transforming luxury fashion into a symbol of empowerment and resistance for hip-hop stars, hustlers, and athletes starting in the 1980s. His Harlem boutique, famously open 24 hours a day, became a hub where high fashion collided with the grit of the streets.

Dapper Dan's customized, tailored outfits, crafted from deconstructed and transformed luxury items, often came with significantly higher price tags compared to ready-to-wear luxury fashion. A friend and favorite of artists like LL Cool J and Notorious B.I.G., Dapper Dan created iconic one-of-a-kind looks seen on artists like Eric B and Rakim’s on the cover of their Paid in Full album.

This fusion, marked by custom pieces emblazoned with designer logos, continues to influence hip-hop high fashion streetwear. His story — which began with endless raids by luxury houses like Fendi, who claimed copyright infringement — would come full circle with brands like Gucci later paying homage to his legacy.

Athleisure Takes Over

Hip-hop's intersection with sportswear gave rise to the "athleisure" trend in the 1980s and '90s, making tracksuits, sweatshirts, and sneakers everyday attire. This transformation was propelled by iconic figures such as Run-D.M.C. and their association with Adidas, as seen in photoshoots and music videos for tracks like "My Adidas."

*LL Cool J. Photo: Paul Natkin/Getty Images*

LL Cool J’s Kangol Hat

The Kangol hat holds a prominent place in hip-hop fashion, often associated with the genre's early days in the '80s and '90s. This popular headwear became a symbol of casual coolness, popularized by hip-hop pioneers like LL Cool J and Run-D.M.C. The simple, round shape and the Kangaroo logo on the front became instantly recognizable, making the Kangol an essential accessory that was synonymous with a laid-back, streetwise style.

*Dr. Dre, comedian T.K. Kirkland, Eazy-E, and Too Short in 1989. Photo: Raymond Boyd/Getty Images*

N.W.A & Sports Team Representation

Hip-hop, and notably N.W.A., played a significant role in popularizing sports team representation in fashion. The Los Angeles Raiders' gear became synonymous with West Coast hip-hop thanks to its association with the group's members Dr. Dre, Eazy-E, and Ice Cube, as well as MC Ren.

 *Slick Rick in 1991. Photo: Al Pereira/Getty Images/Michael Ochs Archives*

Slick Rick’s Rings & Gold Chains

Slick Rick "The Ruler" has made a lasting impact on hip-hop jewelry and fashion with his kingly display of jewelry and wealth. His trendsetting signature look — a fistful of gold rings and a neck heavily layered with an array of opulent chains — exuded a sense of grandeur and self-confidence. Slick Rick's bold and flamboyant approach to jewelry and fashion remains a defining element of hip-hop's sartorial history, well documented in Tobak's Ice Cold.

Tupac Walks The Versace Runway Show

Tupac Shakur's runway appearance at the 1996 Versace runway show was a remarkable and unexpected moment in fashion history. The show was part of Milan Fashion Week, and Versace was known for pushing boundaries and embracing popular culture in their designs. In Fashion Killa, Krishnamurpy documents Shakur's introduction to Gianni Versace and his participation in the 1996 Milan runway show, where he walked arm-in-arm with Kadida Jones.

*TLC. Photo: Tim Roney/Getty Images*

Women Embrace Oversized Styles

Oversized styles during the 1990s were not limited to menswear; many women in hip-hop during this time adopted a "tomboy" aesthetic. This trend was exemplified by artists like Aaliyah’s predilection for crop tops paired with oversized pants and outerwear (and iconic outfits like her well-remembered Tommy Hilfiger look.)

Many other female artists donned oversized, menswear-inspired looks, including TLC and their known love for matching outfits featuring baggy overalls, denim, and peeking boxer shorts and Missy Elliott's famous "trash bag" suit worn in her 1997 music video for "The Rain." Speaking to Elle Magazine two decades after the original video release Elliot told the magazine that it was a powerful symbol that helped mask her shyness, "I loved the idea of feeling like a hip hop Michelin woman."

Diddy Launches Sean John

Sean "Diddy" Combs’ launch of Sean John in 1998 was about more than just clothing. Following the success of other successful sportswear brands by music industry legends like Russell Simmons’ Phat Farm, Sean John further represented a lifestyle and a cultural movement. Inspired by his own fashion sensibilities, Diddy wanted to create elevated clothing that reflected the style and swagger of hip-hop. From tailored suits to sportswear, the brand was known for its bold designs and signature logo, and shared space with other successful brands like Jay-Z’s Rocawear and model Kimora Lee Simmons' brand Baby Phat.

 *Lil' Kim. Photo: Ron Galella/Ron Galella Collection via Getty Images*

Lil’ Kim Steals The Show

Lil' Kim’s daring and iconic styles found a kindred home at Versace with

In 1999, Lil' Kim made waves at the MTV Video Music Awards with her unforgettable appearance in a lavender jumpsuit designed by Donatella Versace. This iconic moment solidified her close relationship with the fashion designer, and their collaboration played a pivotal role in reshaping the landscape of hip-hop fashion, pushing boundaries and embracing bold, daring styles predating other newsworthy moments like J.Lo’s 2000 appearance in "The Dress" at the GRAMMY Awards.

Lil Wayne Popularizes "Bling Bling"

Juvenile & Lil Wayne's "Bling Bling" marked a culturally significant moment. Coined in the late 1990s by Cash Money Records, the term "bling bling" became synonymous with the excessive and flashy display of luxury jewelry. Lil Wayne and the wider Cash Money roster celebrated this opulent aesthetic, solidifying the link between hip-hop music and lavish jewelry. As a result, "bling" became a cornerstone of hip-hop's visual identity.

Jay-Z x Nike Air Force 1

In 2004, Jay-Z's partnership with Nike produced the iconic "Roc-A-Fella" Air Force 1 sneakers, a significant collaboration that helped bridge the worlds of hip-hop and sneaker culture. These limited-edition kicks in white and blue colorways featured the Roc-A-Fella Records logo on the heel and were highly coveted by fans. The collaboration exemplified how hip-hop artists could have a profound impact on sneaker culture and streetwear by putting a unique spin on classic designs. Hova's design lives on in limitless references to fresh white Nike kicks.

Daft Punk and Pharrell Williams. Photo: Mark Davis/WireImage

Pharrell Williams' Hat At The 2014 GRAMMYs

Pharrell Williams made a memorable red carpet appearance at the 2014 GRAMMY Awards in a distinctive and oversized brown hat. Designed by Vivienne Westwood, the hat quickly became the talk of the event and social media. A perfect blend of sartorial daring, Pharrell's hat complemented his red Adidas track jacket while accentuating his unique sense of style. An instant fashion moment, the look sparked innumerable memes and, likely, a renewed interest in headwear.

Kanye’s Rise & Fall At Adidas (2013-2022)

Much more than a "moment," the rise and eventual fall of Kanye’s relationship with Adidas, was as documented in a recent investigation by the New York Times. The story begins in 2013 when West and the German sportswear brand agreed to enter a partnership. The collaboration would sell billions of dollars worth of shoes, known as "Yeezys," until West’s anti-semitic, misogynistic, fat-phobic, and other problematic public comments forced the Adidas brand to break from the partnership amid public outrage.

Supreme Drops x Hip-Hop Greats

Supreme, with its limited drops, bold designs, and collaborations with artists like Nas and Wu-Tang Clan, stands as a modern embodiment of hip-hop's influence on streetwear. The brand's ability to create hype, long lines outside its stores, and exclusive artist partnerships underscores the enduring synergy between hip-hop and street fashion.

*A model walks the runway at the Gucci Cruise 2018 show. Photo: Pietro D'Aprano/Getty Images*

Gucci Pays "homage" to Dapper Dan

When Gucci released a collection in 2017 that seemingly copied Dapper Dan's distinctive style, (particularly one look that seemed to be a direct re-make of a jacket he had created for Olympian Dionne Dixon in the '80s), it triggered outrage and accusations of cultural theft. This incident sparked a conversation about the fashion industry's tendency to co-opt urban and streetwear styles without proper recognition, while also displaying flagrant symbols of racism through designs.

Eventually, spurred by public outrage, the controversy led to a collaboration between Gucci and Dapper Dan, a significant moment in luxury fashion's acknowledgement and celebration of the contributions of Black culture, including streetwear and hip-hop to high fashion. "Had Twitter not spotted the, "Diane Dixon" [jacket] walking down the Gucci runway and then amplified that conversation on social media... I don't think we would have had this incredible comeback," Sowmya Krishnamurphy says.

A$AP Rocky x DIOR

Self-proclaimed "Fashion Killa" A$AP Rocky is a true fashion aficionado. In 2016, the sartorially obsessed musician and rapper became one of the faces of Dior Homme’s fall/winter campaign shot by photographer Willy Vanderperre — an early example of Rocky's many high fashion collaborations with the luxury European brand.

A$AP Rocky's tailored style and impeccable taste for high fashion labels was eloquently enumerated in the track "Fashion Killa" from his 2013 debut album Long. Live. ASAP, which namedrops some 36 luxury fashion brands. The music video for "Fashion Killa" was co-directed by Virgil Abloh featuring a Supreme jersey-clad Fenty founder, Rihanna long before the two became one of music’s most powerful couples. The track became an anthem for hip-hop’s appreciation for high fashion (and serves as the title for Krishnamurphy’s recently published anthology). 

*Cardi B. Photo: Steve Granitz/WireImage*

Cardi B Wears Vintage Mugler At The 2019 GRAMMYs

Cardi B has solidified her "it girl" fashion status in 2018 and 2019 with bold and captivating style choices and designer collaborations that consistently turn heads. Her 2019 GRAMMYs red carpet appearance in exaggerated vintage Mugler gown, and many custom couture Met Gala looks by designers including Jeremy Scott and Thom Browne that showcased her penchant for drama and extravagance.

But Cardi B's fashion influence extends beyond her penchant for custom high-end designer pieces (like her 2021 gold-masked Schiaparelli look, one of nine looks in an evening.) Her unique ability to blend couture glamour with urban chic (she's known for championing emerging designers and streetwear brands) fosters a sense of inclusivity and diversity, and makes her a true trendsetter.

Beyoncé & Jay-Z in Tiffany & Co.’s "About Love" campaign

The power duo graced Tiffany & Co.'s "About Love'' campaign in 2021, showcasing the iconic "Tiffany Yellow Diamond," a 128.54-carat yellow worn by Beyoncé alongside a tuxedo-clad Jay-Z. The campaign sparked controversy in several ways, with some viewers unable to reconcile the use of such a prominent and historically significant diamond, sourced at the hands of slavery, in a campaign that could be seen as commercializing and diluting the diamond's cultural and historical importance. Despite mixed reaction to the campaign, their stunning appearance celebrated love, adorned with Tiffany jewels and reinforced their status as a power couple in both music and fashion.

Kendrick Lamar Performs At Louis Vuitton

When Kendrick Lamar performed live at the Louis Vuitton Men’s spring-summer 2023 runway show in Paris in June 2022 following the passing of Louis Vuitton’s beloved creative director Virgil Abloh, he underscored the inextricable connection between music, fashion and Black American culture.


Lamar sat front row next to Naomi Campbell, adorned with a jeweled crown of thorns made from diamonds and white gold worth over $2 million, while he performed tracks including "Savior," "N95," and "Rich Spirit'' from his last album, Mr. Morale and the Big Steppers before ending with a repeated mantra, "Long live Virgil." A giant children’s toy racetrack erected in the Cour Carrée of the Louvre became a yellow brick road where models marched, clad in designer looks with bold, streetwear-inspired design details, some strapped with oversized wearable stereo systems.

Pharrell Succeeds Virgil Abloh At Louis Vuitton

Pharrell Williams' appointment as the creative director at Louis Vuitton for their men's wear division in 2023 emphasized hip-hop's enduring influence on global fashion. Pharrell succeeded Virgil Abloh, who was the first Black American to hold the position.

Pharrell's path to this prestigious role, marked by his 2004 and 2008 collaborations with Louis Vuitton, as well as the founding of his streetwear label Billionaire Boy’s Club in 2006 alongside Nigo, the founder of BAPE and Kenzo's current artistic director, highlights the growing diversity and acknowledgment of Black talent within high fashion.

Listen To GRAMMY.com's 50th Anniversary Of Hip-Hop Playlist: 50 Songs That Show The Genre's Evolution

Here Are The Nominees For Best Rap Song At The 2024 GRAMMYs

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Here Are The Nominees For Best Rap Song At The 2024 GRAMMYs

Get a deeper look into the five tracks from Doja Cat, Nicki Minaj and Ice Spice, Lil Uzi Vert, Drake and 21 Savage, and Killer Mike, André 3000, Future and Eryn Allen Kane that earned the Best Rap Song nod at the 2024 GRAMMYs.

GRAMMYs/Nov 11, 2023 - 02:44 pm

Rap music has changed a lot since the Best Rap Song category was introduced at the 2004 GRAMMYs. Most of the first year's nominees, even if they're still making music, now spend the majority of their time on things like making hit TV shows or running iconic fashion brands.

But the category, then and now, has its finger on the pulse; it gives us a cross-section of what makes hip-hop so important to so many people. The Best Rap Song nominees for the 2024 GRAMMYs are no different. The Category includes a pop princess taking a big left turn; two New Yorkers paying tribute to the greatest of all dolls; a Philly rapper taking us to the club; a duo who can't stop flexing on us; and a Dungeon Family reunion that spans generations. 

Below, take a deep dive into the five tracks up for Best Rap Song at the 2024 GRAMMYs.

Attention" — Doja Cat

Rogét Chahayed, Amala Zandile Dlamini & Ari Starace, songwriters (Doja Cat)

"Attention" marked a new era for Doja Cat — one where she moved away from the pop sounds that made her famous, and into something harder and more aggressive.

In the weeks leading up to the track's release, Doja called her earlier rapping attempts "mid and corny" and referred to the music that broke her into the big time as "mediocre pop." So it only made sense that her big statement single would be exactly that — a statement. 

The beat by Rogét Chahayed and Y2K has a drum loop that wouldn't sound out of place on Ultimate Breaks and Beats, and Doja lets the world see her inner hip-hop fan with some serious rapping — no mid or corny verses here. This is the Doja who can quote underground faves like Homeboy Sandman and Little Brother at the drop of a hat

"Attention" finds Doja addressing her often-contentious relationship with fans and social media, as well as the controversies she went through leading up to the song's release. But the whole thing is playful and ambiguous. Does she want the world's attention, now that she has it? What is she willing to do to keep it? In this song — and even more so in its video — Doja plays with these questions like a truly great superstar.  

"Barbie World" [From Barbie The Album] — Nicki Minaj & Ice Spice Featuring Aqua

Isis Naija Gaston, Ephrem Louis Lopez Jr. & Onika Maraj, songwriters (Nicki Minaj & Ice Spice Featuring Aqua)

Aqua's "Barbie Girl" was too sexy for Mattel when it was released in 1997 — the company sued the band, claiming that people would associate lyrics like "Kiss me here, touch me there" with their wholesome children's toy. So it's both ironic and, given the post-irony tone of the movie itself, somehow fitting that "Barbie Girl" is sampled in a major song from the new Barbie movie.

And who better to bring Barbie to life in rap form than the head of the Barbz? Soundtrack producer Mark Ronson said that there was no way to have a Barbie soundtrack without Nicki Minaj, and he was absolutely right. Nicki, with her career-long association with Mattel's most famous toy, was the perfect choice. Joining her on the track is the hottest rapper of the moment, Ice Spice. Ice's go-to producer RiotUSA did the music for the song, which accounts for both its aggressive drums and its sample drill-style use of the once-verboten Aqua hit. 

Nicki and Ice have great chemistry in the song. Nicki doesn't treat the song like a movie soundtrack throwaway — her rhyming is clear, sharp, layered, and funny. And she gets extra points for referring to a bob-style wig as her "Bob Dylan."

"Just Wanna Rock" — Lil Uzi Vert

Mohamad Camara, Javier Mercado & Symere Woods, songwriters

Lil Uzi Vert took "Just Wanna Rock" from TikTok all the way to the GRAMMYs.

The track began as a snippet on the social media app, where it went viral, garnering hundreds of millions of views; even celebrities like Kevin Hart got into the act. When the actual song came out, at just about two minutes long, it wasn't much longer than a TikTok video. But it didn't need to be — the full track kept all the joy and danceability of the memeable excerpt.

"Just Wanna Rock" features Uzi acting as an MC, but not in a traditional going-for-the-cleverest-rhyme way. Instead, his voice is used more for its rhythmic qualities, darting in and out of the four-on-the-floor pounding of the kick drum with short, punchy phrases. "I just wanna rock, body-ody-ya" may not look like much on the page, but it's placed perfectly, and it's the kernel that blossoms into the rest of Uzi's performance.

He takes the rhythm of that initial phrase and plays with it throughout in increasingly intricate ways, while never losing sight of the source material. The song is heavily influenced by the Jersey club sound that has been all over hip-hop this year. As the most popular rap/Jersey club crossover of 2023, it makes perfect sense that "Just Wanna Rock" is in the running for Best Rap Song — even if it is unfinished.

"Rich Flex" — Drake & 21 Savage

Shéyaa Bin Abraham-Joseph, Charles Bernstein, Isaac "Zac" De Boni, Brytavious Chambers, Aldrin Davis, Aubrey Graham, J. Gwin, Clifford Harris, Gladys Hayes, Anderson Hernandez, Michael "Finatik" Mule, Megan Pete, B.D. Session Jr & Anthony White, songwriters

Simon and Garfunkel. Sam and Dave. Hall and Oates. To that list of great duos, it might be time to add Drake and 21 Savage. Seven years after their first collaboration, Toronto and Atlanta's finest finally got together for a full-length project in 2023, and Her Loss standout (and opener) "Rich Flex" is now up for an award on Music's Biggest Night.

"Rich Flex," like much latter-day Drake, has multiple beats. But in this case, that adds to the song's playful mood. Drizzy and 21 sound like they're actually having fun — Drake even playfully lapses into a sing-songy, nursery rhyme-esque melody on occasion. Savage, for his part, seems to be having a blast interpolating Megan Thee Stallion's "Savage" — a move which earned the Houston rapper a writing credit on the track. 

Drake, as in a lot of his recent work, seems consumed with the costs of fame: haters everywhere you look, hangers-on who make your house feel like a hotel; women who won't leave you alone; unwanted attention from law enforcement. But he almost never sounds this engaged, even joyful, when addressing these topics. Maybe what he needed all along was a duet partner. 

"Scientists & Engineers" — Killer Mike Featuring André 3000, Future And Eryn Allen Kane

Paul Beauregard, Andre Benjamin, James Blake, Tim Moore, Michael Render & Dion Wilson, songwriters

It was Andre 3000's first appearance on a song in two years that got all the attention at first. But there's a lot more to "Scientists & Engineers" than the fact that the reclusive half of OutKast shows up.

For one thing, it's what he shows up with. Andre's verse is smart, well-observed, poetic, and somehow manages to change focus completely in the middle and yet still hold together as an artistic statement.

But he's far from the only talent on the song. The track is a veritable all-star fest — not for nothing did Killer Mike call it a "hip-hop fantasy." On the music side, there are contributions from legendary producers No ID and Three 6 Mafia's DJ Paul, hip-hop's favorite singer/songwriter James Blake, and TWhy. Singer Eryn Allen Kane adds her gorgeous vocals. And Future, who lest we forget, began his career as a "second generation" member of the Dungeon Family collective that included OutKast and Mike, adds his patented boastful vulnerability.

Then there's Mike himself. He needed to bring a stellar performance in order not to be buried by all his very special guests, and he more than pulls it off. "I am Thelonius Monk in a donk," he rhymes, and the combination of the innovative jazz legend and the classic car with big rims perfectly describes not only him, but the entire mood he sets with this song.

The 2024 GRAMMYs, officially known as the 66th GRAMMY Awards, returns to Los Angeles' Crypto.com Arena on Sunday, Feb. 4, 2024, and will broadcast live on the CBS Television Network and stream live and on-demand on Paramount+ at 8-11:30 p.m. ET/5-8:30 p.m. PT.

The Recording Academy and GRAMMY.com do not endorse any particular artist, submission or nominee over another. The results of the GRAMMY Awards, including winners and nominees, are solely dependent on the Recording Academy's Voting Membership.

2024 GRAMMY Nominations: See The Complete Winners & Nominees List