meta-scriptInside The Metro-Verse: How Metro Boomin Went From Behind-The-Scenes Mastermind To Rap's Most In-Demand Producer | GRAMMY.com
Metro Boomin
Metro Boomin in 2014, 2017, 2016 and 2023.

Photos: Astrid Stawiarz/Getty Images; Photo by Matt Blyth/Getty Images; Prince Williams/WireImage; Burak Cingi/Redferns

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Inside The Metro-Verse: How Metro Boomin Went From Behind-The-Scenes Mastermind To Rap's Most In-Demand Producer

Producer Of The Year nominee Metro Boomin isn’t your ordinary hero. Instead of scaling walls and flying over cityscapes, he possesses the rare ability to generate hits across a myriad of genres while remaining true to form.

GRAMMYs/Feb 1, 2024 - 02:42 pm

Metro Boomin isn’t your ordinary hero. Instead of scaling walls and flying over cityscapes, he possesses the rare ability to generate hits across a myriad of genres while remaining true to form. Like heroes in the Marvel and DC universes, the often withdrawn producer has played a not-so-quiet role in hip-hop for a decade.

For his superpowers, Metro has become one of the most in-demand sonic architects in the game. His collaborations with Future, Travis Scott, 21 Savage, Big Sean, and other big-name artists defied convention, turning Southern trap into high-performance art. Despite his reserved demeanor, Metro Boomin has been behind the board of more than 100 Billboard Hot 100 songs, including top 10 hits like the Migos’ "Bad and Boujee" and 21 Savage’s "Mr. Right Now" with Drake

Metro spread his heroics even further last year. He produced standout tracks on Young Thug’s Business is Business ("Oh U Went), Lil Durk’s Almost Healed (War Bout It") and other major releases, while cranking out his own viral hits – "Am I Dreaming" featuring A$AP Rocky and Roisee and "Superhero" with Chris Brown and Future. His contributions led to his nomination for Producer of the Year, Non-Classical at the 2024 GRAMMYs, and showcased his versatility as an artist. 

Thanks to Metro, and his unmistakable calling card — "If young Metro don’t trust you, I’m gon’ shoot you" — trap's appeal has grown outside of the rap community, influencing pop and R&B. And his string of hits with the likes of The Weeknd, James Blake and Solange further proves Metro's musical wizardry. 

But on his second album, Heroes & Villains, which is nominated for Best Rap Album at the 66th GRAMMY Awards, the St. Louis native proves that he's as strong a solo act as he is an engineer of others' hits. Driven by lead single "Creepin’" featuring  21 Savage and The Weeknd, the 2022 album topped  the Billboard 200 charts and became Metro’s third project to land at No. 1 

It’s the second installment of an ongoing album trilogy, which follows 2018’s Not All Heroes Wear Capes. 

Boasting features from John Legend, Future, Chris Brown, Travis Scott, Don Toliver, and Young Thug, Heroes & Villains is the second installment of an ongoing album trilogy, which follows 2018’s Not All Heroes Wear Capes.  

According to Luminate, Heroes & Villains netted Metro his biggest opening week to date, with an estimated 185,000 equivalent albums sold in the U.S. "I didn’t see that coming," Metro told DJ Drama in January 2023. "A lot of times my stuff will grow slowly because I’ll put my time into it and people will realize, Oh, this is dope. I thought it was going to be one of those usual things … But it definitely caught me off guard." 

In a recent renaissance of soundtrack projects, the multi-platinum producer also created the soundtrack to the animated blockbuster Spider-Man: Across the Spider-Verse. Metro flexed his versatility on the 13-song project, which combined sonorous trap beats, reggaeton and Afrobeat-inspired jams, and lush pop ballads. 

Metro's success and recent GRAMMY nominations have been the result of years of Herculean feats.  Never content to follow a single sonic thread, Metro has continually expanded his reach to other genres and mediums. He’s dabbled in film and TV, producing songs for the short-lived and The Weeknd-starring HBO series "The Idol," and embraced live orchestration both in song and performance. On songs like "On Time" with John Legend, the producer amplified the grandiose record with stringed instruments, then performed the song with a live orchestra at the Dolby Theater for the Red Bull Symphonic back in November 2023.

Despite his vast production credits, Metro says he’s been unfairly labeled a "trap producer." He’s conjured pop and R&B hits, too. "I love R&B music, I love making this, love making that," he told GQ in 2022. "Why would I wanna do something that I did?" Along with producing The Weeknd’s No. 1 song "Heartless," Metro laid his hands to tracks on James Blake’s Assume Form and Solange’s When I Get Home, then later produced Coldplay’s "Let Somebody Go" featuring Selena Gomez in 2019.

Metro’s venture into solo stardom shouldn’t be a surprise either; the 30-year-old producer told Billboard he wanted to be a rapper as a teenager. "In order to do that, I needed some beats, so I started to make my own beats." At age 13, Metro took notice of artists like Soulja Boy, who also made his own beats. "It was like … it’s possible." 

Now, after years of playing the background, the man behind the blistering trap beats and rattling hi-hats is finally unmasked and fully embracing his solo artistry. There were flashes of his genre-bending genius on Not All Heroes Wear Capes, with the Offset, WizKid, and J Balvin-assisted "Only You" melding trap, Afrobeats, and reggaeton in euphoric form, but Across the Spider-Verse fully showcases Metro's musical dexterity both behind the board and in front of the mic. 

On the film’s soundtrack, the roaring orchestral sounds of "Am I Dreaming" form a transcendent exchange between A$AP Rocky and eclectic vocalist Roisee. Songs like "Hummingbird" see Metro return to his trap roots, but James Blake’s harmonious croons breathe mists of pop magic into the track. 

The hip-swaying "Silk & Cologne" and "Link Up" fuse reggaeton and Afrobeats, but "Nas Morales" is a complete step in unfamiliar territory for Metro. The unlikely collaboration between him and Nas closes out the 13-song project — Metro’s most experimental to date. 

The album Heroes & Villains is more in line with Metro’s roots, with songs like "Superhero (Heroes & Villains)" and "Niagra Falls" highlighting the producer’s darker, more mystifying trap wizardry. He also, for the first time, conjured a rollout for the project. 

Before the album’s release, Metro dropped a short film that featured cameos from Gunna, Young Thug, and actors LaKeith Stanfield and Morgan Freeman. The video, directed by Gibson Hazard, shows TV journalists (Gunna and Thug) reporting on a firetruck driver (Stanfield) setting flames to a city’s streets. Metro, overlooking the destruction alongside Morgan Freeman, decides to take action and stop the arsonist. 

Last year was a big one for Metro, but the producer isn't driven by accolades.  He wants fans to know that no amount of fame or hardware can take him away from his calling. "More than any accolades, sales, and everything, I just want people to know at the end that I cared the whole time. Every ounce of effort that I possibly could put into the art, I did," Metro told Complex.  

With a new year in full swing, Metro has already hinted at a possible hat trick in 2024. While interacting with a fan on X, formerly known as Twitter, Metro wrote, "2023 was great but just watch what I do 2024!!!!!." The fan then asked how many albums to expect, with Metro responding, "3 at the very least." 

2024 GRAMMY Nominations: See The Full Nominees List

(Clockwise from top left): Metro Boomin, Taylor Swift, Bryson Tiller, Sinkane, St. Vincent, Tori Kelly, Future, TXT
(Clockwise from top left): Metro Boomin, Taylor Swift, Bryson Tiller, Sinkane, St. Vincent, Tori Kelly, Future, TXT

Photos: Taylor Hill/Getty Images; Kevin Mazur/Getty Images for The Recording Academy; Joseph Okpako/WireImage; Chloe Morales-Pazant; Mike Coppola/WireImage; Sasha-Samsonova; Prince Williams/WireImage; Peter White/Getty Images

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15 Must-Hear Albums In April 2024: Taylor Swift, Vampire Weekend, St. Vincent & More

April promises to shower listeners with heavy-hitting hip-hop, pop, country and rock releases. From Metro Boomin and Future's upcoming collab, to TOMORROW x TOGETHER's new minisode, get your April 2024 playlist ready with 15 exciting new releases.

GRAMMYs/Apr 1, 2024 - 01:24 pm

This year, April brings more than just showers to beget May flowers. Instead, there must be something in the stars: In the fourth month of 2024, four artists are releasing their fourth studio albums. These are pop-rock band X Ambassadors’ Townie, R&B singer Bryson Tiller’s Bryson Tiller, rapper PartyNextDoor’s P4, and Irish rockers Picture This’ Parked Car Conversations.

Numerology aside, April will also contemplate exciting new works from pop masters Taylor Swift, whose The Tortured Poets Department drops mid-month, and St. Vincent’s All Born Screaming, country star ERNEST’s Nashville, Tennessee, jazz master Kenny Garrett and electronic producer Svoy’s What Killed AI?, and — allegedly — the second part of Future and Metro Boomin’s first joint-effort, We Don’t Trust You.

There’s music for all tastes ready to fill your playlists for the rest of the year. Read on for 15 of the most exciting albums dropping in April 2024.

TOMORROW X TOGETHER - minisode 3: TOMORROW 

Release date: April 1

Luckily, fans of the K-pop quintet TOMORROW X TOGETHER (TXT) rarely have to wait for new music. Six months after releasing their third studio album, The Name Chapter: Freefall, the group is gearing up to release minisode 3: TOMORROW.

The seven-song EP is fronted by upcoming lead single "Deja Vu," which is said to mix trap, rage, and emo rock into their signature emotional intensity, as per a press release. The other tracks continue to expand the group’s versatility, experimenting with pop rock, house, and acoustic guitars. 

As usual, the concept of the album is connected to TXT’s overarching lore, and features several references to their past works — track "- --- -- --- ·-· ·-· --- ·–," for example, evokes their debut era where Morse Code was used in teasers and in the single "Crown."

TXT will embark on their Act: Promise World Tour starting May 3-5 in Seoul, South Korea, and then head to the U.S. for 11 shows across the country, including two dates at New York’s Madison Square Garden.

Conan Gray - Found Heaven

Release date: April 5

Gen Z popstar Conan Gray has Found Heaven. After 2022’s Superache, his upcoming third album was co-produced by legendaries Max Martin, Greg Kurstin, and Shawn Everett, among others.

Gray had been teasing the 13-track record since last year with a slew of buoyant, '80s-tinged singles ("Never Ending Song," "Killing Me" and "Lonely Dancers") and poignant, Elton John-esque ballads ("Winner," "Alley Rose"). "When I was making the album, I was really obsessively listening to music of that era," he explained to NME. "I think also, because it was a deeply emotional time, I was almost hiding from reality. I didn’t listen to a song from the 2020s during the making of this album."

To celebrate this new, holy era, Gray will be touring Australia in July, North America in September and October, and Europe and the UK in November. "I want people to know that I was having fun and goofing around, and I want you to smile and I want you to feel like you can just be yourself," he added. "I just want the album to be a reminder to people that you can be so many things all at once."

Sinkane - We Belong 

Release date: April 5

Ahmed Gallab, the Sudanese American multi-instrumentalist behind Sinkane, has built his discography resisting musical genres. We Belong, his upcoming eighth studio album, is no different: it combines pop, funk, electronic, afrobeats, disco, and more into "a love letter to Black music," per a press release.

Sinkane’s first album since 2019’s Dépaysé, We Belong features 10 tracks and participations by Bilal, Money Mark, STOUT, and others. Each song tells the story of a different era in Black music and history, laced with love and hope for the future: the disco groove of "Come Together," the gospel choirs of "Everything Is Everything," the funky bassline of "How Sweet is Your Love."

Along with live band the Message, Sinkane has announced a select 10-city tour in the U.S., starting May 3 in New York City and wrapping up on June 9 in Pioneertown, California.

X Ambassadors - Townie

Release date: April 5

**Pop rock trio X Ambassadors dive deep into nostalgia for Townie, their fourth studio album. The record was inspired by their experience of growing up in the small city of Ithaca, New York, and how it shaped who they are.**

"As a grown man, I’ve fallen back in love with upstate NY, and I oddly feel blessed to have had something to rally so hard against/fight to escape from as a kid," vocalist Sam Harris said in a statement. "No Strings," the first single off the project, is an anthem for that restless feeling, and anchors their concept in a haunting, propulsive melody. "Your Town" and "Half-Life" continue the journey, although taking more melancholy tones.

X Ambassadors first set off their Townie tour in Europe and the UK during February and March. On the day of the release, they will begin the North American leg of the tour in Vancouver, Canada.

Vampire Weekend - Only God Was Above Us 

Release date: April 5

Five years after releasing their latest record, 2019’s Father of the Bride, indie band Vampire Weekend will drop their fifth studio album, Only God Was Above Us.

According to a press release, frontman Ezra Koenig wrote most of the songs in 2019-2020, and spent the last five years refining them with bandmates Chris Baio and Chris Tomson. The result is a collection of 10 "direct yet complex" tracks, "showing the band at once at its grittiest, and also at its most beautiful and melodic," as seen in singles "CAprilicorn," "Gen-X Cops," and "Classical."

In addition to a sold out performance in Austin, Texas that will coincide with the total eclipse on April 8 and a headline show at Primavera Sound festival in Barcelona, Vampire Weekend has announced an extensive North American tour throughout summer and fall.

Bryson Tiller - Bryson Tiller

Release date: April 5

Grab your tickets to Bryson Tiller’s upcoming tour while you can: he might go on a hiatus right after. That’s what the R&B singer and rapper told Complex, alleging that his number one passion is actually video games. "I've been designing a game for the past three years; been looking into internships for different companies. That's what I want to prioritize after this album comes out."

The album Tiller refers to is his eponymous fourth LP, a 19-track collection that includes a feature by Victoria Monét, and is described as "seamlessly blending R&B, dancehall, pop, drill, trapsoul, neo-soul, and hip hop" in a press release. "Bryson Tiller is not just an album; it's a declaration of artistic independence and a tribute to the relentless pursuit of greatness."

The project’s three alluring singles ("Outside," "Whatever She Wants," and "CALYPSO") exemplify how Tiller pushed the boundaries of R&B even more, and solidified his identity as one of music’s most singular artists. "My No. 1 goal with this album is just for everybody on Earth to hear it one time," Tiller also told Complex. "My guarantee is that they'll love [at least] one song."

Tori Kelly - TORI.

Release date: April 5

"You think you know who Tori Kelly is, but this album will prove that maybe you didn’t," said the YouTube-star-turned-singer in a NME interview about her fifth studio album, TORI. "I feel like I’m stepping into my power and owning my craft."

Her first LP since 2020’s A Tori Kelly Christmas, TORI. took inspiration from '90s and early aughts R&B and pop, as heard on singles "Missin U" and "Cut." "I was trying to create this world of nostalgia, but also there’s that balance with [TORI.] feeling fresh and new," she said. Comprising 15 tracks, it also includes participations by Ayra Starr in "Unbelievable," LE SSERAFIM’s Kim Chae-won on "Spruce," and Jon Bellion — who co-wrote and produced the album — on "Young Gun."

During the creation process, Kelly told Bellion that her guidelines were to be able to "belt out [songs] in the car" and "dance" to them, like one can do in the powerful "High Water." As far as it goes, it looks like they accomplished their mission.

Kelly will kick off her Purple Skies North American tour on April 12 in Ventura, California, and conclude it on May 3 in Kansas City, Missouri.

Future & Metro Boomin - TBA / We Still Don’t Trust You 

Release date: April 12

Rap titans Future and Metro Boomin have been personal friends and work peers for over a decade, but their first collaborative album is only coming out now. We Don’t Trust You, the first installment of a double album, dropped on March 22, while the second part — titled yet to be announced — is slated to release on April 12.

In We Don’t Trust You, the duo showcased their flawless chemistry with grandiose tracks, haunting trap beats, and star-studded features, such as "Like That" with Kendrick Lamar, "Young Metro" with The Weeknd, and "Type S—" with Travis Scott and Playboi Carti. As Metro defined in an interview with Complex, "it’s the classic Future and Metro, but just updated."

So far, no further details have been shared about the second album, but expectations remain high for the duo to outdo the first effort.

girl in red - I'M DOING IT AGAIN BABY!

Release date: April 12

"I wanted to sincerely apologize for the events that happened directly after the release of my second album, I'M DOING IT AGAIN BABY!" prefaced Norwegian singer girl in red — real name Marie Ulven — on a solemn social media video last month. But while viewers caught their breaths, she revealed it was all a witty joke: the album will only come out on Aprilil 12.

"This is a big year for me. 2024 is, like, my year," she added in the video. I'M DOING IT AGAIN BABY! follows Ulven’s 2021 debut If I Could Make It Go Quiet, but feels "more fun and more playful, and a little bit more confident," as she told Billboard. Lead track "Too Much" brings that novelty heads on, while singles "Doing It Again Baby" and "You Need Me Now?" with Sabrina Carpenter prove that Ulven’s powerful pop is only getting better.

Ulven will kick off her Doing It Again tour from April 16-June 2 in North America, and from Aug.27-Oct. 5 in Europe.

Kenny Garrett & Svoy - Who Killed AI?  

Release date: April 12

For his first electronic foray, NEA Jazz Master and GRAMMY-winning saxophonist Kenny Garrett enlisted the acclaimed producer-musician Svoy. The result is Who Killed AI?, a seven-track daring exploration of jazz and pop culture.

"The first two songs are really reminiscent of Miles [Davis]," Garrett shared in a statement. "The way I’m stretching the melody — that’s how I played with Miles." The opener and lead single "Ascendence" is a strong preview of what’s to come: distorted synths and drum and bass beats fused with Garrett’s fun and brilliant lines, a compelling portrait of what the future of music can be.

Later in the year, Garrett plans to take the album on a live tour. "I think my fans will find this interesting," Garrett shared in a statement. "Some people forget that my teacher was Miles Davis. So for me, it’s not that I have to do something different. It is just something that I do. All you have to do is present the music and let them take the journey." 

ERNEST - Nashville, Tennessee 

Release date: April 12

Early in March, singer/songwriter ERNEST announced on social media that he would be running for mayor in order to "legalize country music." Of course, fans started to get their hopes up for new music — and they were right. The plot was just part of his promotion for the newly announced Nashville, Tennessee, out April 12.

A tour de force with 26 tracks, the record features a bevy of guest stars: from Jelly Roll ("I Went To College, I Went To Jail"), to Lainey Wilson ("Would If I Could"), and ERNEST's two-year-old son, Ryman Saint. It also includes a bluegrass cover of Radiohead’s "Creep" with HARDY, and a cover of John Mayer’s "Slow Dancing in a Burning Room."

In addition to "I Went To College, I Went To Jail," four other advance tracks have been shared: "Why Dallas" with Lukas Nelson, "Ain’t As Easy," "Ain’t Too Late," and "How’d We Get Here."

Taylor Swift - The Tortured Poets Department 

Release date: April 19

On the same night that she won her  lucky 13th GRAMMY for Best Pop Vocal Album with 2022’s Midnights, Taylor Swift also announced her 11th studio album, The Tortured Poets Department. Coming out April 19, the record will feature 16 tracks and collaborations by Florence + the Machine on "Florida!!!" and Post Malone on "Fortnight."

"I needed to make it, it was really a lifeline for me, it sort of reminded me why songwriting gets me through life," Swift said during her The Eras Tour show in Melbourne. "I've never had an album where I needed songwriting more than I needed it on Tortured Poets."

Along with the statement, Swift also shared an alternate cover for the physical album, titled after and including bonus track "The Bolter." Later on, three other versions named "The Manuscript," "The Albatross," and "The Black Dog" — all including an eponymous bonus track —  were also made available for purchase.

For the rest of the year, Swift will be touring through Europe and North America. As usual with the singer, more surprises are likely to come soon.

PartyNextDoor - PartyNextDoor 4 (P4)

Release date: April 26

**Canadian hitmaker and singer PartyNextDoor will make his long-awaited return this month. PartyNextDoor 4, also dubbed P4, is his first full-length work since 2020’s Partymobile, and continues his eponymous albums series after 2016’s P3.**

"This is the hardest I’ve ever worked on an album. This is the proudest I’ve felt," Party told Billboard for his March cover story. "I’m excited to grind even more for the next [one]. I’m in love with how hard you should work for it." 

He also explained that love is the reason why he takes so long to release new stuff. "I get into relationships and then music becomes second," he said. "I think I’m going to take a break from relationships, a long break, and just get back to making music."

In support of the release, Party shared moody, intimate singles "Resentment" and "Real Woman" — inspired by the same relationships that kept him off stage.

St. Vincent - All Born Screaming

Release date: April 26

In an interview with Mojo, St. Vincent — also known as Annie Clark — defined her upcoming seventh album, All Born Screaming, as "post-plague pop." Since its creation started right after the release of 2021’s Daddy’s Home, the years of seclusion and adjustment due to the COVID pandemic were a prominent influence in her new work.

"That kind of isolation breeds paranoia and loneliness, and loneliness can breed violence," she said. "It’s been a time of loss collectively and personally. [But] loss and death are very clarifying things, they make everything that doesn’t f—ng matter go away."

Comprising 10 tracks and features from Dave Grohl, Cate Le Bon, and Warpaint’s Stella Mozgawa, All Born Screaming is St. Vincent’s first entirely self-produced set, and an attempt at showcasing what does matter. "This record is darker and harder and more close to the bone. I’d say it’s my least funny record yet. There’s nothing cute about it," she added.

Clark released two singles off the album, "Broken Man" and "Flea," and is gearing up for a North American tour starting May 22.

Picture This - Parked Car Conversations

Release date: April 26

"Parked Car Conversations is by far the most personal album we have ever created," said vocalist and lyricist Ryan Hennessy in a press release about Picture This’s upcoming album. "It is an album about everything involved with being human. Love and loss and hurt and euphoria and all of those other complex emotions that flutter in between."

The album consists of 15 songs, but a third of it can be previewed through bittersweet, soaring singles "Get On My Love," "Song To Myself," "Leftover Love," "Call It Love," and "Act Of Innocence." Overall, Parked Car Conversations is a soundtrack "not to a movie, but to life," and aims to convey "the ups and downs of living" through ballads and anthems alike, according to Hennessy. 

Coming almost three years since the Irish band’s last release, 2021’s Life in Colour, the new record will be celebrated in high spirits with an Europe and U.K. tour, starting April 21 in München, Germany.

10 Women In African Hip-Hop You Should Know: SGaWD, Nadai Nakai, Sho Madjozi & More

GRAMMY U Reps at GRAMMY Week
GRAMMY U Reps and staff walk the red carpet at the 2024 GRAMMYs

Photo: Andrew Sankovich

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GRAMMY U Reps Experience GRAMMY Week Like Never Before Thanks To The Recording Academy & United Airlines

United Airlines flew the GRAMMY U Representatives out to L.A. for an unforgettable 2024 GRAMMY Week. The trip provided significant professional development in music, and the Reps savored every moment. Take a look at the GRAMMY U Reps’ inspirational week.

GRAMMYs/Feb 22, 2024 - 10:38 pm

Thanks to United Airlines' partnership with the Recording Academy, the students traveled from all over the country to Los Angeles and met in person for the first time. In past years, GRAMMY U Reps have only been able to attend a few select events in addition to the GRAMMY Awards on Sunday. But because of United Airlines, these National and Chapter Reps were able to experience the music industry’s most exhilarating week.

Come with the GRAMMY U Reps as they experience Music’s Biggest Night, behind-the-scenes tours, and events highlighting various initiatives within the music industry during GRAMMY Week 2024. Learn how to apply to GRAMMY U here.

Tuesday: Travel Day

The GRAMMY U group chat was exploding with excited messages as we arrived at the airport early Tuesday morning. Each Rep was about to meet their co-workers — many of whom had only connected virtually — and gain the experience of a lifetime. 

United flew all 14 Reps to Los Angeles with exceptional timing, service, and care — even though we were traveling to work at GRAMMY Week, it felt like we were getting celebrity treatment. Once we touched down in L.A., we ran to the United baggage claim to hug our friends and capture the experience to share with fellow GRAMMY U members.

Philly Rep Tamara Tondreau and Nashville Rep Della Anderson┃GRAMMY U

Philly Rep Tamara Tondreau and Nashville Rep Della Anderson┃GRAMMY U

After grabbing lunch near our hotel in downtown L.A., we made it to the Recording Academy Los Angeles Chapter Office in Santa Monica for our first in-person team meeting. Sporting new custom GRAMMY U jackets, T-shirts, and hats, we prepared for our signature GRAMMY Week event, a Masterclass with actress/GRAMMY-nominated R&B artist Halle Bailey

Reps were briefed on plans for the week, then took an office tour where we spotted multiple golden gramophones. Since we work remotely year-round, this was our first time getting to see where all the magic happens.

Wednesday: Behind-The-Scenes & Behind The Music

On Wednesday, we were up bright and early to explore the Crypto.com Arena and learn about the behind-the-scenes preparation it takes to host the GRAMMY Awards each year. 

Jody Kolozsvari, Associate Producer of the GRAMMYs and a GRAMMY U alum, guided us around the arena. He also introduced us to the incredible audio, mixing, communications, and production teams as well as Recording Academy CEO Harvey Mason Jr

"Walking intoCrypto.com Arena and seeing the GRAMMY stage being built was a very surreal moment," said Sara Hudson, GRAMMY U's New York Chapter Rep. "Meeting so many of the people behind the show and witnessing the hard work that is put into producing the GRAMMY Awards made my passion for working in live music grow even more."

Later that night, Philadelphia Chapter Rep Tamara Tondreau and Los Angeles Chapter Rep Jade Bacon worked as GRAMMY U press at the A Celebration of Craft event, a collaboration between the Recording Academy Producers and Engineers Wing and Songwriters and Composers Wing. This was the very first time GRAMMY U Reps were invited to this exclusive event; Tamara, a songwriter herself, called this event "unforgettable."

"Since songwriting sparked my interest in the music industry, it was inspiring to be in the room with so many talented creatives," Tamara says. "Networking with professionals who hold multiple roles in the industry encouraged me and reaffirmed my goal of maintaining both business and creative aspects in my career."

Thursday: Fostering Community & Culture

Hosted at GRAMMY House, Thursday morning started with a beautiful luncheon at the inaugural A Celebration of Women in the Mix. This event made space for women in the music industry to gather and support one another, recognizing all of the strides made in a male-dominated field. 

Twelve of the 14 Reps identify as women, and this was a special moment to meet some of the industry leaders that we look up to as role models. Networking with female artists, managers, and producers who are laying the groundwork for our generation was a powerful moment we will never forget.

After delivering the keynote speech, Ty Stiklorius, the founder of management company Friends at Work, spoke with some of the GRAMMY U Reps.

"Having a conversation with such an established female in the music industry was incredibly inspiring," says Memphis Rep. Shannon Conte. "After this moment of mentorship and encouragement, I left the event feeling much more confident in my ability to one day succeed in becoming an artist manager."

Dressing up in our finest suits and gowns, we hit the town to attend the exclusive Black Music Collective’s 2024 Recording Academy Honors event, where legends Mariah Carey and Lenny Kravitz accepted Global Impact Awards. Sitting in the same room as these superstars was awe-inspiring, and it was an honor to see how the Black community was celebrated during GRAMMY Week.

GRAMMY U Reps Shaneel Young, Jade Bacon, and Chloe Sarmiento hosted interviews for our social media, highlighting the fashion of dozens of high-profile attendees including Adam Blackstone, Jordin Sparks, Flavor Flav, and Erica Campbell as they walked the signature black carpet. The excitement of the press line on the black carpet provided Reps with first-hand experience of what a career in press and publicity could look like. 

GRAMMY U DC Rep Shaneel Young aspires to work in music marketing. "Interviewing some of the most influential people in the industry about my passions: music, fashion, and culture, will be a moment I remember for the rest of my career," she reflects.

Reps at Black Music Collective’s Recording Academy Honors┃GRAMMY U

Reps at Black Music Collective’s Recording Academy Honors┃GRAMMY U

These two spectacular events immersed us in the initiatives the Recording Academy has implemented to celebrate diversity and representation in music, and we are so honored to be a part of the company’s continued mission.

Friday: Work Hard, Play Hard

After months spent planning our signature GRAMMY Week event, the GRAMMY U Masterclass with Halle Bailey, presented by Mastercard, we finally saw the fruits of our labor come to life. This year, we welcomed over 500 attendees in person, with members from every Chapter flying in to experience the event together at GRAMMY House.

GRAMMY U PNW Rep Chloe Sarmiento worked as talent lead and interacted directly with Halle Bailey and her team. "It was incredibly fulfilling to see the event come together on-site in Los Angeles after weeks of working on it from home," Chloe says. "Halle and her team were so great to work with, and I couldn’t have asked for a better speaker for the Masterclass!"

Working with experienced Recording Academy staff onsite further enlightened us about all things event production. From talent handling and partnerships to working radios and managing the stage, we were excited to execute a large-scale event with all of the Reps at GRAMMY House.

After a successful Masterclass, the Reps split up for the evening to conquer even more GRAMMY Week events. Half the group went to the #GRAMMYsNextGen party to spread the word about membership, host a photobooth, and interact with influencers and emerging performers. We met hip-hop duo Flyana Boss, and some of our other celebrity sightings included Laura Marano and Milo Manheim. It was inspiring to see other young professionals who have established themselves in the entertainment industry so early in their careers.

Mastercard surprised us with an entire seated table at the exclusive MusiCares Person Of The Year Gala honoring Jon Bon Jovi. It was an outstanding evening honoring the rock icon and the many ways he has given back to the music community. Following a live auction, Brandy Clark, Lainey Wilson, Jelly Roll, Shania Twain, and others performed some of Bon Jovi’s biggest hits — Bon Jovi even graced the stage with Bruce Springsteen for a special rendition of "Who Says You Can’t Go Home." 

The Reps were incredibly grateful to United and Mastercard for granting us the opportunity to witness these exclusive live performances. To see the music community come together to honor a legend while giving back and furthering the mission of MusiCares is a heartwarming aspect of the music industry we don’t get to witness every day.

Reps with Sabrina Carpenter at the Person of the Year Gala┃GRAMMY U

Reps with Sabrina Carpenter at the Person of the Year Gala┃GRAMMY U

GRAMMY U Chicago Rep Rachel Owen was one of the lucky attendees able to watch the thrilling performances while mingling in the crowd with other musicians like Sabrina Carpenter and David Archuleta.

"To even be in the same room as Shania Twain is an honor, she’s timeless and more exquisite than I could've even imagined," Owen says. "To see her perform live to Jon Bon Jovi is the type of moment you just never take for granted."

Saturday: Divide & Conquer

Saturday was jam-packed with events. Back again at GRAMMY House, a group of Reps attended the Best New Artist Spotlight, where nominees discussed their breakthrough years and what it means to be considered a "new artist." From upstarts Ice Spice and Gracie Abrams to the long musical journey of Victoria Monét, The War and Treaty, and Jelly Roll, these diverse perspectives all stressed that each person has a unique career timeline and reminded us as students to practice perseverance and patience as we navigate this industry. 

Various Reps continued at GRAMMY House, some working as press at the #GRAMMYsNextGen Ambassador Power Brunch and the first-ever Academy Proud event, celebrating LGBTQIA+ voices.

A handful of us worked as GRAMMY U press at the Special Merit Awards ceremony and subsequent celebration. Being a part of these exclusive events and witnessing historic moments like the presentation of Lifetime Achievement Awards was truly impactful. We interviewed nominees at the celebration, including boygenius engineer Owen Lantz (the supergroup would win their first three GRAMMYs the very next day.)

Hundreds of nominees attended the Special Merit Awards and Celebration, proudly displaying their blue medallions and glowing as they took their official GRAMMY nominee photos; the hopeful and energetic spirit of the event fueled our drive to succeed in this industry even more.

Sunday: And The GRAMMY Goes To…

Sunday morning was the day everyone had all been waiting for: the 66th GRAMMY Awards! After getting our glam on, the GRAMMY U Reps got to walk the red carpet for the first time ever. We took tons of photos and videos to commemorate this special moment and share our experience with friends and family.

While most of the Reps were posing on the carpet, Pierson, Jasmine, Rachel, and Chloe had the honor of being trophy presenters during the GRAMMY Premiere Ceremony. This was the first time GRAMMY U Reps from across the country were given the honor of being up close and personal during artists' career-defining moments.

Reps on the GRAMMYs Red Carpet┃Andrew Sankovich

Reps on the GRAMMYs Red Carpet┃Andrew Sankovich 

Moving into Crypto.com Arena to be seated for the telecast portion of the evening, the GRAMMY U Reps were ecstatic to watch the ceremony in person. As legends like Joni Mitchell, Billy Joel, Tracy Chapman, and Stevie Wonder blazed on stage, all the Reps were singing and dancing along, thrilled to be a part of Music’s Biggest Night. Phenomenal performances from nominees SZA, Billie Eilish, Olivia Rodrigo, Dua Lipa, Miley Cyrus, and Luke Combs were equally captivating. 

Witnessing the live telecast after experiencing so much behind-the-scenes production exemplified how rewarding the music industry can be, and how prestigious winning a GRAMMY truly is. The quiet suspense before a winner was announced and the roars that followed created a rollercoaster of emotions that took our breath away.

Immediately afterward, we were off to enjoy the official GRAMMYs After-Party  — and not even the constant showers could not rain on our parade. The Reps hit the dancefloor as soon as NE-YO took the stage, and hearing "Time of Our Lives" felt especially relatable. 

As we headed back home on our United flights, we reflected on an exhilarating GRAMMY Week. Not only were we able to be part of exclusive events, but we also interacted with artists, learned from experts, and grew exponentially. Experiencing these moments with the other Reps brought our team closer, while meeting members and peers showed the expansive community GRAMMY U is cultivating. 

Because of United, we witnessed all the Recording Academy does for the music industry. After GRAMMY Week, we feel more inspired and empowered than ever to lead the next generation of the music industry.

With additional reporting from Pierson Livingston.

2024 GRAMMYs: See The Full Winners & Nominees List

Singer Tyla with her GRAMMY Award 2024
Tyla with her golden gramophone

Photo: Jason Armond / Los Angeles Times via Getty Images

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South African Singer Tyla Won The Inaugural Best African Music Performance Category At The 2024 GRAMMYs. What Does It Mean For African Music On The Global Stage?

While Afrobeats and amapiano are certainly crossing over in America, Tyla’s win reflects how Western influence is often necessary for African music to transcend the continent. Is "Water" what African music needs to blossom?

GRAMMYs/Feb 12, 2024 - 10:43 pm

As the first recipient of the inaugural Best African Music Performance GRAMMY Award, South African songstress Tyla has officially etched her name into history. At the 2024 GRAMMYs, the 22-year-old's amapiano-infused Afro pop hit "Water" beat out several long-established names in African music.

While Tyla's success on Music's Biggest Night stresses the Recording Academy's continued efforts to showcase diverse African music, her victory is more of a one-armed hug rather than a full, legs-off-the-ground embrace of African music. 

This is chiefly because "Water" was successful and marketable for its use of Western pop influences. While Afrobeats and amapiano are certainly crossing over in America, bestowing a golden gramophone upon an artist whose work reflects familiar sounds is a curious step forward for African music. Still, Tyla's win may foster a greater embrace of the African sound, and the virality and pervasiveness of "Water" propelled the Johannesburg-born singer/songwriter to unheard of heights. 

"Water" hit No. 1 on the Billboard U.S. Afrobeats Songs and Hip-Hop/R&B charts, and became the first African song to enter the Billboard Hot 100 since 1968. The track peaked at No. 7, making Tyla the highest-charting African female solo musician in Billboard history. The "Water" dance challenge on TikTok further pushed the track into the global sphere, and the song has been featured in over 1.5 million videos.

The widespread appeal of "Water" is a culmination of elements, notably a fusion of Western pop with subtler amapiano influences. The song melds sleek American R&B and pop compositions with the log drums and piano trails synonymous with the South African amapiano genre. 

Read more: 10 African GRAMMY Winners Through The Years: From Miriam Makeba To Angélique Kidjo & Burna Boy

Indeed, most musical genres (regardless of continent of origin) draw inspiration from and contribute back to each other. The resulting music transcends regional boundaries and appeals globally — and Tyla's "Water" is proof of this resonance. Yet it also reflects how a major Western influence is often necessary for African music to transcend the continent. 

The Recording Academy's new Category was designed to highlight "strong elements of African cultural significance," said Shawn Thwaites, Recording Academy Awards Project Manager and author of the Category. In describing eligibility for the Best African Music Performance Category, Thwaites noted that songs must feature "a stylistic intention, song structure, lyrical content and/or musical representation found in Africa and the African diaspora." 

Still, when it comes to recognizing lesser known genres — from South Africa's gqom to Tanzania’s singeli and Ghana’s asakaa — the global audience still has a long way to go.

"We need to go deeper and in more detail within different genres of music. We know there are multiple different types of music — hundreds of genres, in fact — coming from Africa and from all 54 countries on the continent," Recording Academy CEO Harvey Mason Jr. told GRAMMY.com after his three trips to the vibrant continent. "I'd love to see us be able to honor even more music from Africa and other areas of the world."

Thwaites hopes that celebrating the diversity of African music will also lead to greater cultural exchange. Eventually, this could lead to "more collaborations between artists of different genres and more artist relations between labels and executives in America," he said. 

But for this progression to happen correctly, there has to be a cultural education about the music within the continent and it's something Ghazi Shami, CEO/Founder of Empire Records, Distribution and Publishing — who consulted with the Recording Academy on the new Category — is looking forward to watching develop. 

"I think we'll see expanded categories in African music in the years to come, but this is a great start toward recognizing the merits and impact of African music," he told GRAMMY.com prior to the ceremony. 

Tyla's GRAMMY win is an exceptional achievement — particularly so for a young African woman. Popular African music has often been skewed towards male artists. At the 2023 GRAMMYs, Tems became the only female solo artist currently living in Nigeria to win a GRAMMY. (Sade, who was born in Nigeria, has won four GRAMMYs but lives in the U.K.)

A similar trend is observed in South Africa, where Miriam Makeba was both Africa's first GRAMMY winner and the country's solo female vocalist to win prior to Tyla. 

Tyla's win is a beacon to other young female performers in Africa — including fellow Category nominee Ayra Starr and singer/songwriter and producer Bloody Civilian — proving that female artists can and will be recognized, regardless of their country of origin. It also demonstrates how the distance between African artists and international prestige has been shortened, thus furthering the likelihood of artistic innovation.

Her win is also notable in a Category stacked with Nigerian artists. Of the five nominated works, "Water" is the only one not created by an artist of Nigerian descent or currently living in Nigeria. (Though South African producer Musa Keys is featured on Davido's nominated "UNAVAILABLE.") Although South Africa has a lengthy history at the GRAMMY Awards, Tyla is proof the world is listening to what her country has to offer. 

While her fellow nominees — Starr, Burna Boy, Davido, ASAKE & Olamide  — and artists such as Wizkid have also shouldered the responsibility for the globalization of popular African music, there is still a long road ahead. 

Tyla’s win holds significant promise for African music as pop music. While "Water" certainly has noticeable South African elements, its Western appeal may partially lay in its use of familiar sounds. For Africa to truly win, the world has to embrace African music for what it is, and not for what it's trying to be. 

Big First Wins At The 2024 GRAMMYs: Karol G, Lainey Wilson, Victoria Monét & More

Peso Pluma at the 2024 GRAMMYs
Peso Pluma attends the 2024 GRAMMYs

Photo:  Lester Cohen/Getty Images for The Recording Academy

news

How The Latin GRAMMYs Brought Latin Music Excellence To The 2024 GRAMMYs

Latin music was celebrated throughout GRAMMY Week and on Music's Biggest Night. Read on for the many ways Latin music excellence was showcased at the 204 GRAMMYs.

GRAMMYs/Feb 9, 2024 - 09:56 pm

The 2023 Latin GRAMMYs may have occurred months ago and thousands of miles away, but the leading lights in Latin music also shined at the 66th GRAMMY Awards. From historic wins and meaningful nominations, to electric performances and interesting installations, Latin music excellence was everywhere. 

In anticipation of the 25th anniversary of the Latin GRAMMYs in 2024, the exclusive GRAMMY House — the site of multiple GRAMMY Week events — included a significant installation dedicated to the Biggest Night In Latin Music.

The cylindrical display showcased some of the biggest moments in Latin GRAMMY history, including images, facts, and even a real Latin GRAMMY award. 

The celebration of Latin music continued throughout GRAMMY Week, with several Latin GRAMMY-winning artists also winning on the GRAMMY stage. Among the major moments at the 2024 GRAMMYs, Karol G won her first golden gramophone for her 2023 LP Mañana Será Bonito. "This is my first time at GRAMMYs, and this is my first time holding my own GRAMMY," the Colombian songstress exclaimed during her acceptance speech. 

Música Mexicana star Peso Pluma also took home his first GRAMMY; his album GÉNESIS won in the Best Música Mexicana Album (Including Tejano) Category.

Premiere Ceremony presenter Natalia Lafourcade — whose Todas Las Flores won big at the 2023 Latin GRAMMYs — also took home the GRAMMY Award for Best Latin Rock or Alternative Album. She tied in the Category with Juanes

Premiere Ceremony performer Gabby Moreno also took home a GRAMMY Award for Best Latin Pop Album for her album X Mí (Vol. 1)

Beyond the stage, Latin artists graced the red carpet and the nominations list. For example, producer and songwriter Edgar Barrera was the only Latino nominated in the Songwriter Of The Year, Non-Classical Category.

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