meta-scriptMeet LE SSERAFIM, The K-Pop Group Nile Rodgers Chose For His First Foray Into The Genre | GRAMMY.com
Nile Rodgers and LE SSERAFIM hero
LE SSERAFIM

Photo courtesy of SOURCE MUSIC

interview

Meet LE SSERAFIM, The K-Pop Group Nile Rodgers Chose For His First Foray Into The Genre

In an exclusive joint interview, LE SSERAFIM and legendary musician Nile Rodgers — who is featured on their debut record, 'Unforgiven' — discuss the importance of being unconventional, and why K-pop is so exciting to Western audiences.

GRAMMYs/May 2, 2023 - 01:30 pm

What Nile Rodgers loves the most about K-pop is that it is fearless. The revered producer, guitarist, and four-time GRAMMY winner (as well as Lifetime Achievement Award recipient) spares no words on how invigorating the South Korean industry is. "For a musician like myself, it’s exciting to have that kind of challenge," he says over a Zoom from his studio, whose walls are covered in gold, platinum and diamond albums.

Rodgers’ work has soundtracked our lives more than we know. In 1977, he co-founded the disco vanguard band Chic, which then spawned samples for the Sugarhill Gang's "Rapper's Delight," Queen's "Another One Bites the Dust," and Daft Punk’s "Around the World." He collaborated with Diana Ross, David Bowie, Beyoncé and many others, and produced era-defining albums such as Madonna’s Like a Virgin and Duran Duran’s Notorious

Now, he’s ready to make his debut into the K-pop realm alongside girl group LE SSERAFIM. Rodgers is featured on "Unforgiven," the title track from LE SSERAFIM's debut studio album. The track also samples Ennio Morricone’s theme song from the 1966 spaghetti Western film The Good, the Bad, and the Ugly, and the music video, recorded in Thailand, sees them boldly take the town in cowgirl outfits — a celebration of all the "unforgiven girls" and "unforgiven boys" in the lyrics.

Rodgers couldn’t have chosen a better act for his first K-pop feature. LE SSERAFIM takes their name out of an anagram for "I’m fearless." In May 2022, the quintet became the first girl group launched by Source Music under HYBE — the same label of K-pop icons BTS and SEVENTEEN — with the fittingly-titled EP Fearless. Aiming to spread self-confident messages, LE SSERAFIM established themselves as unflinching, dare-devilish stars.

Throughout Unforgiven’s 13 tracks, LE SSERAFIM are boldly themselves, regardless of what others think. Whether they are the unforgiven villains of the title track, "a mess in distress" in "Eve, Psyche & The Bluebeard’s wife," or demonstrate vulnerably on "FEARNOT (Between you, me and the lamppost)," LE SSERAFIM live by their truth. And what’s more fearless than that?

GRAMMY.com caught up with Nile Rodgers and LE SSERAFIM's Sakura, Kim Chaewon, Huh Yunjin, Kazuha, and Hong Eunchae for an exclusive conversation about Western and Eastern collaborations, what makes K-pop so exciting, and what they learned from each other.

Nile, you have collaborated with many legendary artists throughout the decades. What made you choose LE SSERAFIM to be your first K-pop collaboration?

Nile Rodgers: Why? Because when I heard the song, I loved it.

LE SSERAFIM [in unison]: Thank you!

LE SSERAFIM, did you know about Nile’s work before? What was your reaction when you learned that he was featuring on "Unforgiven?"

Yunjin: Well, I grew up in the States, so of course I knew. We were all so shocked to know that such a legend would work with us. It hasn't even been a year since we debuted, we were so honored and so excited.

Sakura: It was a really, really huge honor, and I still cannot believe that it happened. When Nile first played the guitar for us, I was completely blown away. I was like, "Is this going to be in our song?" I couldn't believe it. I was really proud.

Yunjin: I remember when I first told my parents, they were like, "No way! You? You and Nile Rodgers?" [Laughs.]

Nile, what are your impressions about K-pop in general? How do you see its growth in America and across the world?

Rodgers: This may sound nerdy, but I love the fact that it seems like a lot of the K-pop that I'm hearing lately, the new music, [has] the harmonic changes. The chord changes are a lot more interesting than what's been happening [in other music fields] over the last few years.

And that's made me excited, because I come from a jazz background, so to hear chord changes like that is really cool. They’re not afraid, which is great to me.

LE SSERAFIM, as a K-pop group, why do you think that it's important to collaborate with Western artists like Nile Rodgers? Is making your music more global something that you strive for to reach more people?

Yunjin: As time goes by, on the contrary, I think it's harder to find boundaries. Music is a universal language, and I think it's very good and very honorable to have Western and Eastern artists collaborating from wherever they are. It's just so that more people can enjoy good music. Isn't that the only reason? Like, music is good, and so more people should listen to it.

Rodgers: And I agree.

How has this collaboration inspired you further? Is there anything you learned from working together that you want to apply to your future work?

Rodgers: I was thinking I should have worn a cowboy hat today. [Laughs.]

Kazuha: When we first met online, Nile played [the guitar] according to our song, and it was completely freestyle. It wasn't something like "Oh, I'm gonna sit down and play music," it was just completely freestyle. I thought it was really cool and fascinating for a new work of art to be formed just by going with the flow and feeling the vibe. I thought it would be nice to [have] that process for us too, as true artists and for [creating] similar works of art as well.

Since Nile mentioned the cowboy hat, "Unforgiven" samples The Good, the Bad, and the Ugly soundtrack, which is a surprising novelty. What do you think about the fact that you are actually merging the past with the present, and bridging decades of culture in one song?

Sakura: I just learned that there are no set rules in music, we just do it.

Rodgers: I once attended a concert with maestro Ennio Morricone, who wrote the music for The Good, the Bad, and the Ugly. He had me sit right behind him while he conducted. It was fantastic.

Yunjin: Wow, so it must have been very weird to hear that in a K-pop song?

Rodgers: It's cool. See, that's the thing I like. K-pop music is stretching the boundaries. I was talking to my engineer today, and we were listening to, not just the rest of [LE SSERAFIM’s] album, but other people who are sending me music or would like me to play with them. And I was noticing that, as I said earlier, harmonically, it's a lot more interesting than what's been happening in the last maybe 10 years, where it's been almost the same four chords over and over and over again, just different melodies.

Nile, you've heard the rest of Unforgiven. LE SSERAFIM’s album. What was the main takeaway that you got from it? 

Rodgers: I actually think that it's really cool. I think it's progressive. It's fun. It's exciting. I hope that what I feel is what the rest of the world feels — I loved it. There’s a lot of good writers and producers. It's really great.

**LE SSERAFIM [in unison]: **Aw, thank you so much!

The title Unforgiven is based on the idea that you don’t need excuses to be who you are. Is there anything specific that you learned about yourselves while working with this concept?

Yunjin: Through every album, we grow with it and then we are able to personify [it]. I think the main message that we want to convey has actually become our story. No matter what people say — even if they might judge us, or misperceive us, or point fingers at us —  regardless of what people think, we might become the villain in other people's eyes. But just like how our music is crossing lines and stretching out the boundaries, we want to become a team that can continue doing that.

Rodgers: I think what you're saying is exactly right. If you have a message and a concept, never worry about some people not liking it, because there's no way that everybody can like everything. 

I mean, even the five of you probably don't like all the exact same food at the exact same moment, but it's okay. Sometimes people don't understand it right away and they get it later on, and that's cool too. Art is personal.

Were there any challenges working together, or any obstacles that you had to overcome while recording?

Rodgers: Well, I was In America, unfortunately, and they were in Korea. You can see that we can work like this, we can work remotely, but it would probably be fun to be in the same room.

Chaewon: Sure, sure, hopefully.

LE SSERAFIM was the first girl group launched by Source Music under HYBE, and now you're part of such a strong new generation of girl groups who also debuted in the past few years. What are some of your thoughts about being part of this new wave?

Eunchae: I think it is really nice to be active in a time where so many great girl groups are getting a lot of attention. A lot of people are listening to their music, and while we are also promoting with other groups, we're getting a lot of motivation and positive influences. I'm really satisfied and happy with that.

There’s plenty of musical styles that you approach on Unforgiven — Latin rhythms, Jersey Club beats, and even some country rock. What are some of your favorite experimentations or favorite moments to work on in the album?

Chaewon: "Unforgiven!"

Yunjin: I think the fact that Nile is in our album is just… You just can't not have "Unforgiven" as a favorite. I think all of us have "Unforgiven" as our top two. It's my personal favorite title track that we have ever done.

Sakura, Kazuha and Eunchae: Yes, "Unforgiven"!

Rodgers: I didn't pay them to say that. [Laughs.]

Nile, do you have any other favorites in the album, besides "Unforgiven"?

Rodgers: I actually liked the whole album. That's why, when we first started talking, I really was impressed with the fact that it's not conventional. It's not exactly what you would think. As a musician, it's great to listen to, to have different styles of music, and all of the styles that they pursue sound sincere.

If you could collaborate together again, what kind of music would you want to make?

Chaewon: Wow, that’s hard. I think if we can collaborate together again, anything would be fine.

Yunjin: We will try our best at everything.

Rodgers: I have a feeling in my heart that we will collaborate again.

[LE SSERAFIM cheer and send heart hands and thumbs ups to Nile.]

10 K-Pop Rookie Girl Groups To Watch In 2023: Le Sserafim, Mimiirose, Ive & More

Megan Thee Stallion (Center) and (from L to R:) J-Hope, Jin, Jungkook, V, RM, Suga, and Jimin of BTS attend the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada.
Megan Thee Stallion (Center) and (from L to R:) J-Hope, Jin, Jungkook, V, RM, Suga, and Jimin of BTS attend the 64th Annual GRAMMY Awards at MGM Grand Garden Arena in Las Vegas, Nevada on April 03, 2022.

Photo: Emma McIntyre/Getty Images for The Recording Academy

news

9 Essential K-Pop/Western Collabs: From BTS And Megan Thee Stallion, To IVE And Saweetie

From Jungkook and Usher's tribute to their shared musical idol, to BLACKPINK and Selena Gomez' sugary sweet collab, K-pop and Western artists of all genres are joining forces to create killer hits.

GRAMMYs/Feb 27, 2024 - 02:12 pm

It’s impossible to ignore the growing global popularity of K-pop. Although Korean pop has been around for decades, the genre's meteoric worldwide success over the past 10 years is reminiscent of Beatlemania and the early 2000s American boy band craze. With a steady increase year-over-year in album sales and K-pop groups touring the U.S. and Europe, interest in K-pop shows no signs of slowing down.

Initially launched in South Korea as a music subgenre with Western pop, R&B and hip-hop influences in the '90s, the K-pop industry is valued at around $10 billion.

Given the worldwide appetite for K-pop, several Western musicians are keen to partner with K-pop acts crossing over into more international markets, often with songs sung partially or entirely in English. While K-pop artists do not need Western artists to be successful — BTS sold out London’s Wembley stadium in under 90 minutes back in 2019, and BLACKPINK made Coachella history twice with performances in 2019 and 2023 — K-pop's massive fanbase and multi-genre influence make it an ideal collaboration for everyone from rappers and singers to electronic DJs.

But don’t take our word for it. Here are nine of the most iconic K-Pop/Western collaborations (not in any order; they are all great songs!).

Usher and Jungkook - "Standing Next to You (Usher Remix)" (2024)

The maknae (the youngest member of the group) of global K-pop superstars BTS and the King of R&B are both having banner years: Jungkook released his debut solo album, and Usher just performed at the Super Bowl

The Bangtan Boys have cited Usher as a significant influence (even singing a callback to his 2001 hit "U Got It Bad" in their No. 1 song, "Butter"), so BTS fans were delighted when the Jungkook tapped Usher for a remix of "Standing Next to You." The song marks the fourth single from his Billboard 200 chart-topping debut album, Golden

Both singers count Michael Jackson as a major influence. In their collaboration video, Usher and Jungkook pay tribute to the King of Pop as they slide, pop, and lock across the slick floor of an abandoned warehouse. 

John Legend and Wendy of Red Velvet - "Written in the Stars" (2018)

R&B singer/pianist John Legend was the perfect choice for an R&B ballad with Wendy, the main vocalist of K-pop quintet Red Velvet. The final song on the five-track SM Station x 0, a digital music project, "Written in the Stars," is a beautiful, mid-tempo love song. A bit of a departure from K-pop’s typical upbeat sound, Wendy and Legend are in perfect harmony over a warm yet melancholic rhythm.

As Red Velvet’s main vocalist, Wendy was the ideal voice for this collaboration. Additionally, she split her childhood between Canada and the U.S., and has been comfortable singing in English since Red Velvet debuted in 2014. This wasn't her first collab with a Western artist: In 2017, she released an English-language version of the pop ballad "Vente Pa’Ca" with Ricky Martin

BLACKPINK and Selena Gomez - "Ice Cream" (2020)

A powerhouse debut single, BLACKPINK collaborated with pop royalty Selena Gomez on the massive 2020 hit "Ice Cream."

An electropop-bubblegum fusion filled with dairy double entendres, "Ice Cream" was an enormous success for both Gomez and the BLACKPINK girls. The track peaked at No. 13 on the Billboard Hot 100 and has racked up nearly 900 million YouTube views to date. 

Written by a consortium of hitmakers, including Ariana Grande and BLACKPINK’s longtime songwriter and producer Teddy Park (a former K-pop idol himself), "Ice Cream" shows that YG Entertainment’s golden foursome and Gomez were the correct partnership for this track. The pop-trap bop marked the first time a K-pop girl group broke the Top 20 on the Billboard Hot 100 chart and immediately solidified BLACKPINK as global superstars. 

Snoop Dogg and Monsta X - "How We Do" (2022)

West Coast rap godfather Snoop Dogg has quietly become one of the go-to Western acts for K-pop collabs, working with Psy, BTS, Girls’ Generation and 2NE1. K-pop is the Dogg Father's "guilty pleasure," and he performed at the Mnet Asian Music Awards with Dr. Dre in 2011. Without Snoop's love of K-pop, the world might not have gotten this fun and energetic collaboration with Snoop and Monsta X, a five-member boy group under Starship Entertainment.

The song appears in The Spongebob Movie: Sponge On The Run in a dance segment where Snoop, decked out in a pink and purple Western suit, is accompanied by zombie dancers. Though we do not see the members of Monsta X, their harmonious crooning is the perfect accent to Snoop Dogg’s trademark casual West Coast flow.

BTS and Steven Aoki - "MIC Drop (Steve Aoki remix)" (2017)

No K-pop list is complete with a nod to the magnificent seven, and "MIC Drop" is one of their catchiest Western collabs to date. 

"Mic Drop" is quintessential BTS: a nod to hip-hop with a heavy bass line and fun choreography. While the original version of "MIC Drop" is excellent, the remix with EDM superstar DJ Steve Aoki and rapper Desiigner cracked the Top 40 on the Billboard Hot 100 — the first of many hits for the Bulletproof Boy Scouts. 

Released at a time when BTS were just starting their ascent to chart-topping Western dominance, the track's boastful lyrics and tension-building electro-trap production offered an excellent introduction to the group that would soon become international superstars. 

JYJ, Kanye West and Malik Yusef - "Ayyy Girl" (2010)

A truly deep K-pop cut, you’d be hard-pressed to find many people who know that Kanye West collaborated with a first-generation K-pop group over 13 years ago. Released as the lead single on JYJ’s English-language album The Beginning, West’s signature bravado and wordplay are on full display over a track that sounds like the Neptunes produced it.

The song garnered attention in the U.S., but after a string of bad luck (including a severely delayed U.S. visa process and issues with their management company, SM Entertainment), JYJ could not capitalize on their American success. The group continued to see success in Korea and Japan in the early 2010s but never made a splash in the Western market again.

IVE and Saweetie - "All Night" (2024)

A reimagining of Icona Pop’s 2013 song of the same name, "All Night," sees fourth-generation K-pop girl group IVE partner with rap’s resident glamor girl Saweetie for a funky, electronic-infused pop song that’s perfect for dancing from dusk till dawn. 

"All Night" is the first English song for the Starship Entertainment-backed group. Interestingly, none of the members of IVE have individual lines in the song, choosing instead to sing the lyrics in a six-part harmony. This choice is exciting but fun, giving listeners the feeling that they are more than welcome to sing along. 

The girl group embarked on their first 24-date world tour in January 2024, with stops in the U.S., Asia, Europe and South America. Given their quest for global dominance, there’s a good chance "All Night" won’t be IVE's last English-language release.

BTS and Megan Thee Stallion - "Butter (Remix)" (2021)

BTS’ "Butter" had already spent three weeks atop the Billboard charts and was declared the "song of the summer" when the group’s label announced Houston rapper Megan Thee Stallion as the guest star for the song’s remix in late August 2021. The GRAMMY-nominated septet is no stranger to collaborating with Western musicians, having worked with Halsey, Jason Derulo, and Coldplay

Though only slightly altered from the original (Megan’s verse was added in place of the song’s second original verse, along with several ad-libs), the remix was praised by both fans and critics alike, catapulting the song’s return back to the No. 1. Although the collaborators did not release a new music video featuring the group and the self-proclaimed "Hot Girl Coach," three members of BTS’ "dance line" (members J-Hope, Jungkook and Jimin) released a specially choreographed dance video. Additionally, Megan was a surprise guest during BTS’ record-breaking Permission to Dance LA concert in November of the same year.

LE SSERAFIM and Niles Rodgers - "Unforgiven" (2023)

GRAMMY Lifetime Achievement Award recipient Nile Rodgers' first foray into K-pop was a partnership with LE SSERAFIM, a fourth-gen girl group from the same parent company behind BTS. "Unforgiven" was released earlier this year as the lead single from the group’s debut album of the same name. 

A darker take on the familiar K-pop formula with A Western feel and look (the young quintuplet dons cowboy hats, boots and bolo ties in the song’s accompanying music video), "Unforgiven" is about rebellion and being a fierce, strong and independent risk taker. That riskiness drew Rodgers' ear. 

"It seems like a lot of the K-pop that I'm hearing lately, the…chord changes are a lot more interesting than what's been happening [in other music fields] over the last few years," he told GRAMMY.com in 2023. "I come from a jazz background, so to hear chord changes like that is really cool. They’re not afraid, which is great to me."

15 K-Pop Songs That Took 2023 By Storm: From Seventeen’s "Super (손오공)" to NewJeans' "Super Shy"

NewJeans at Lollapalooza
NewJeans perform on stage during Lollapalooza in Chicago in 2023.

Photo: Josh Brasted/ FilmMagic / Getty Images

news

15 K-Pop Songs That Took 2023 By Storm: From Seventeen’s “Super (손오공)” to NewJeans' "Super Shy"

From global tours to viral TikTok hits, explore how acts like Seventeen, Fifty Fifty, and newcomers like NCT DOJAEJUNG shaped the evolution of K-pop with new song releases in 2023.

GRAMMYs/Dec 21, 2023 - 02:16 pm

2023 was a busy year for K-pop. As the South Korean industry moves at lightning speed, new albums were released almost every day, and dozens of artists made their debuts. K-pop tours crossed the globe, and acts like TWICE and BLACKPINK filled out stadiums. Songs like Jung Kook’s "Seven" featuring Latto, or Fifty Fifty’s "Cupid," were playing everywhere, from TikTok to Target stores.

Amidst so much content, what singles best defined this year? There’s mighty chart-toppers, such as NewJeans’s "Super Shy" and AKMU’s "Love Lee," and sales monsters like Seventeen’s "Super" and Jisoo’s "Flower." Of equal importance, there are also songs that entered our collective unconscious — whether for their flawless melodies, such as NCT DOJAEJUNG’s "Perfume", or for their sassy irreverence, like (G)I-dle’s "Queencard".

In terms of musical trends, retro sounds dominated the scene, taking inspiration from synth-pop, to disco, to Jersey club. There’s a few blustering tracks, too, proving K-pop’s versatility and reinvention powers in a style that has been often overused.

Years from now, when we look back to the sounds that shaped 2023, the 15 songs below — listed by order of release — will definitely be remembered:

Fifty Fifty - "Cupid"

Rookie girl group Fifty Fifty turned heads with their sublime debut EP, The Fifty, at the end of 2022. This year, they made their first comeback in February with the sweet "Cupid" and reached even further. The single went massively viral on TikTok, peaked at number 17 on Billboard’s Hot 100 chart, and reached no. 8 on the UK Singles Chart.

Fifty Fifty were poised to be 2023’s big breakouts — an impressive feat for a group coming from a small company like ATTRAKT. However, at the end of June, the quartet found themselves embroiled in a complex legal battle against the label. In October, ATTRAKT terminated the contracts of members Aran, Sio, and Saena, leaving Keena as the only active member of the group. For all those reasons, "Cupid" is a bittersweet listen. Its sugary synths and bubbly harmonies are still delightful, but its background story and the feeling of lost potential tinge every chord with sadness.

Jimin - "Like Crazy"

BTS’s Jimin had long proved his prowess as a soloist (seen in "Lie," his 2016 solo released under the group), but it wasn’t until this year that he put forward a proper solo debut album. Out in March, Face presented Jimin at his truest: he co-wrote five out of six songs, and helped conceptualize the record and the music video for title track "Like Crazy."

Inspired by the 2011 movie of the same name, "Like Crazy" is a dark synth-pop journey through desperation. In the lyrics, Jimin tries to hold together whatever is left of a crumbling relationship. "I'd rather be / Lost in the lights, lost in the lights / I'm outta my mind / Can you help me numb the pain?" he pleads. Delivered with stirring mastery, the song resonated with audiences across the globe, leading Jimin to become the first South Korean to top Billboard’s Hot 100 chart.

Jisoo - "Flower"

After Jennie’s "Solo," Rosé’s R and Lisa’s Lalisa, BLACKPINK fans couldn’t be more eager for the quartet’s final member, Jisoo, to make her solo debut. Luckily, her single album Me came out in March, featuring lead single "Flower" and b-side "All Eyes on Me." At the time of release, Jisoo became the first K-pop female solo artist to become a million-seller, with Me exceeding 1.31 million pre-orders.

"Flower" is elegant and delicate, with pop synths that swirl around trap beats and lots of space. Traditional Korean music elements enhance its royal feel, while Jisoo’s husky vocals lament the loss of a relationship. Here, Jisoo proves her potential as a soloist, and opens the doors for BLACKPINK to begin a new era.

IVE - "I Am"

Another promising girl group to emerge in 2022, IVE are hitmakers with an empowering edge. From the meaning of their name ("I have") to their self-penned lyrics, the sextet aims to give the public as much confidence as they display on stage.

"I Am" spearheaded their first full album release in April, I’ve IVE, and quickly topped music charts in South Korea. With a disco flair reminiscent of ABBA, the single is a momentous celebration that reminds us to live life to the fullest. As they sing in the chorus: "That's my life, it’s a beautiful galaxy / Be a writer, the genre is fantasy / A big, big stage will open for me tomorrow / So that is who I am."

NCT DOJAEJUNG - "Perfume"

SM Entertainment’s decision to unite three of the smoothest vocalists under NCT into a subunit was one of 2023’s best decisions. Formed by Doyoung, Jaehyun and Jungwoo — or DOJAEJUNG — the trio released the unexpected but impeccable EP Perfume in April.

The eponymous title track encapsulates their vocal talents in a sultry R&B jam, overflowing with ‘90s nostalgia and heavenly harmonies. "I'll fill your day with heavenly scents / To remind you of my name at every step," they sing. Like the best perfumes, its notes spread and linger, creating a mesmerizing effect. Few songs flow so effortlessly.

Seventeen - "Super (손오공)"

Since their debut in 2015, one of K-pop’s most beloved acts, Seventeen, shows no signs of slowing down. The 13-member group continues to grow their fanbase and break records every year — 2023’s proof being their tenth EP released in April, FML. According to their agency, Pledis Entertainment, the EP sold 6.2 million copies — the highest sales ever in K-pop — and recently won Album of the Year at the 2023 MAMA Awards.

FML came with two lead singles, "F*ck My Life" and "Super," but it’s the latter’s grandiosity that stood out the most. Inspired by Sun Wukong, the mythological Monkey King of classic Chinese novel Journey to the West, the boisterous track blends Jersey club and bass drums into a larger-than-life celebration. "I love my team, I love my crew / We already made it this far," they sing, acknowledging what brought them to where they are.

Le Sserafim - "Unforgiven"

When the legendary Nile Rodgers chooses your song to be his first foray into K-pop, you must be doing something right. That is the case of Le Sserafim, the fearless girl group under Source Music (a sub-label of HYBE), and their May single "Unforgiven."

Off their debut studio album, also named Unforgiven, the track samples Ennio Morricone’s theme song from the 1966 film The Good, the Bad, and the Ugly, with Rodgers’ funky chords adding even more flair to a pop-country, hip-hop feast. "Never asked for forgiveness or anything / Gonna target taboos, watch me now," the quintet professes. Above all, "Unforgiven" is about freedom, and extends that concept to music creation as well.

aespa - "Spicy"

"Tell me what you see / When you look at me / ‘Cause I am a 10 out of 10, honestly," raps Giselle in the ultra-confident "Spicy." Off aespa’s third EP released in May, MY World, this gripping single provides the best of cheeky ‘90s pop mixed with rubbery synths and a revving pulse.

The SM Entertainment quartet gained attention upon their 2020 debut for incorporating avatars of themselves (æ-aespa) and an AI-inspired lore in their music. As their discography has grown, their concept and sound evolved to encompass new styles that reflect a bulletproof self-esteem. With "Spicy," aespa have proven to be more than just a hyper-tech fad, and entered main character territory.

(G)I-dle - "Queencard"

During a press conference for the release of their sixth EP in May, I Feel, the leader and producer of (G)I-dle, Soyeon, said that "the core message of 'Queencard' is that you can be a beautiful person if you adore yourself."   

If you aren’t there yet, "Queencard" might just be the antidote. Here, (G)I-dle employ their megawatt charisma to deliver an irreverent, unabashedly pop track with hints of rock and roll. Part satire, part girl power anthem, "Queencard, I’m hot / My boob and booty is hot," is one of the most iconic lines of 2023, and if that doesn’t boost your self-esteem just a little, you might be taking yourself too seriously.

ATEEZ - "Bouncy (K-Hot Chilli Peppers)"

ATEEZ are one of the most commanding boy groups in K-pop. Since debuting in 2018, they captivate the stage: their facial expressions, knife-sharp choreographies, and hard-hitting sounds make it impossible to do otherwise.

Cut to 2023, when they made everyone "slow it down" and "make it bouncy," as goes the chorus of their June single "Bouncy (K-Hot Chilli Peppers)." Aside from the name reference, this has nothing to do with the Red Hot Chili Peppers — ATEEZ just wanted to show the world "A different kind of spicy, Cheongyang chili pepper vibe." It works. "Bouncy" is a tour de force in their discography, making a wild spectacle out of distorted, dystopian chaos.

NewJeans - "Super Shy"

2023’s definite hit of the summer came by the hands of NewJeans — the trailblazing girl group from HYBE’s sub-label ADOR. Their 2022 debut EP, New Jeans, took K-pop by storm, but this year proved they’re global stars to watch: the quintet was nominated Time's Next Generation Leaders, landed high fashion ambassadorships with brands like Gucci and YSL, performed at Lollapalooza in August, and released their sophomore EP in July, Get Up.

"Super Shy" is the album’s effervescent first single. "I'm super shy, super shy / But wait a minute while I / Make you mine, make you mine," they sing in flirtatious lilts, underpinned by UK garage and Jersey club beats. The result is a shot of pure pop serotonin.

NCT Dream - "ISTJ"

July’s "ISTJ" brings soaring harmonies and a propulsive melody to shape one of this year’s most enthusiastic hits. Off NCT Dream’s third studio album of the same name, it was inspired by the Myers-Briggs Type Indicator (MBTI) personality test, which is widely popular in South Korea. Individuals with the ISTJ personality type are said to be quiet and practical — nothing to do with the high-energy hip hop that NCT Dream portray in their song.

However, that’s because "ISTJ" is written from the point of view of their opposite type: ENFPs, who are usually the life of the party. Such a creative concept reinforces why NCT Dream keep on rising — from the teen sub-group made up of the youngest members from the collective NCT, they have now matured into charismatic leaders of their own.

AKMU - "Love Lee"

The first release in two years from sibling duo AKMU — formed by Lee Su-hyun and Lee Chan-hyuk — "Love Lee" is as lovely as it sounds. Out in August along b-side "Fry’s Dream," the track swept Korean charts since day one, and stayed atop the Circle Digital Chart (one of the biggest music charts in the country) for six non-consecutive weeks.

Initially unassuming, this jaunty ballad reveals its charms slowly, like honey dripping from a spoon. Su-hyun’s crystalline voice would be enough to steal the show, but here it is paired with sweet production quirks from Chan-hyuk, making the track a simple, yet memorable highlight of 2023.

RIIZE - "Get a Guitar"

For the past seven years, all male trainees under SM Entertainment eventually debuted in NCT — a larger group which holds several units like NCT 127 and NCT Dream. 2023 marked a change in that dynamic: in September, fresh-faced RIIZE launched their first single album, Get a Guitar.

The groovy title track is anchored by guitar plucks and retro synths, providing a feel-good introduction to their charms and a bright, light vibe to follow. Preceded by the wistful "Memories," Get a Guitar was a commercial success, receiving over 1 million pre-order sales — a new record for debut albums under SM. In 2024, these young men are sure to rise even higher, starting with an upcoming comeback on January 5.

Jung Kook - "Standing Next to You"

BTS’s youngest member Jung Kook took his time to officially launch a solo career. Since the band announced a break in group activities last year, he carefully directed his efforts to the Western market, releasing a series of collaborative singles like "Left and Right" with Charlie Puth, 2022 FIFA World Cup’s "Dreamers,"  "Seven" with rapper Latto and "3D" featuring Jack Harlow.

While all these songs are hits on their own, it turns out Jung Kook was saving the best for last. In November, he finally dropped his debut solo album, Golden, and title track "Standing Next to You." Inspired by the best of Michael Jackson, he moves through the song with conviction and poise, delivering a timeless hit for years to come.

2023 In Review: 5 Trends That Defined K-Pop

LE SSERAFIM Global Spin Live Hero
LE SSERAFIM

Photo: SOURCE MUSIC

video

Global Spin Live: LE SSERAFIM Spends A "Perfect Night" With Fans On The GRAMMY Museum Stage

K-pop quintet LE SSERAFIM hit the GRAMMY Museum stage for an energetic live performance of "Perfect Night," their latest English single.

GRAMMYs/Dec 19, 2023 - 06:00 pm

For the rising K-pop girl group LE SSERAFIM, their most “Perfect Night” might consist of partying with your closest friends from dusk to dawn. Or, in this case, spending an evening in Los Angeles with their loyal fanbase, FEARNOT.

In this episode of Global Spin Live, watch the quintet light up the GRAMMY Museum stage with a premiere performance of their latest single. They take turns at the center before quickly positioning into a new formation.

“I got all I need/ You know nothing else can beat/ The way that I feel when I'm dancin' with my girls,” they cheer in the chorus. “Perfect energy/ Yeah, we flawless, yeah, we free/ There's no better feelin' in the whole wide world.”

Released on Oct. 27, "Perfect Night" is LE SSERAFIM's first all-English track, co-written by member HUH YUNJIN. The group teamed up with the video game 'Overwatch 2' to create the animations for the music video; they later promoted the track at the gaming convention BlizzCon 2023.

Global Spin Live is held in conjunction with GRAMMY Museum and GRAMMY.com as a live extension of the popular online series Global Spin, showcasing Global Music artists. Press play on the video above to watch LE SSERAFIM's infectious performance of "Perfect Night," and check back to GRAMMY.com for more new episodes of Global Spin.

2023 In Review: 5 Trends That Defined K-Pop

Display at Power of Song Exhibit
A selection of items on display at Power of Song Exhibit at the GRAMMY Museum.

Photo: Rebecca Sapp

list

5 Things We Learned From GRAMMY Museum's New The Power Of Song Exhibit, A Celebration Of Songwriters From Tom Petty To Taylor Swift

Nile Rodgers, Jimmy Jam, Smokey Robinson and more provide deep insights into their hit collaborations and creative process at GRAMMY Museum's The Power of Song: A Songwriters Hall of Fame Exhibit, open from April 26 through Sept. 4.

GRAMMYs/Apr 26, 2023 - 08:23 pm

Since its founding in 1969, the Songwriters Hall of Fame has been celebrating the great songwriters and composers of our time. In 2010, it found a physical home at Downtown Los Angeles' GRAMMY Museum.

Now, the GRAMMY Museum is adding to that legacy with a special expanded exhibit, which dives deep into the history of songwriting and recorded music in the United States — as well as the Songwriters Hall of Fame and its inductees' role in it. Whether you're a songwriter or musician who loves the creative process, a history nerd, or simply a music lover, this exhibit is for you.

When you enter The Power Of Song, you'll hear the voices of legendary Songwriter Hall of Fame inductees and GRAMMY winners — including Nile Rodgers, Carole King, Diane Warren, Smokey Robinson and Jimmy Jam — discussing their creative process and some of the biggest songs they've written. Take a seat on the couch to absorb all their wisdom in the deeply informative and inspiring original short film.

Turn to the right, and you'll find a timeline across the entire wall, explaining the origins and key points around songwriting and recorded music in the U.S. On the other wall, pop on the headphones provided to enjoy a video of memorable Hall of Fame ceremony performances. One interactive video interface near the entrance allows you to hear "song highlights," and another allows you to explore the entire Songwriters Hall of Fame database.

The exhibit is filled with a treasure trove of handwritten song lyrics from Taylor Swift, Cyndi Lauper, Tom Petty and many more, as well as iconic artifacts, including Daft Punk's helmets, a classy Nile Rodgers GRAMMY look, and guitars from Bill Withers, Tom Petty, John Mellencamp and Toby Keith.

Below, take a look at five things we learned from The Power Of Song: A Songwriters Hall Of Fame Exhibit, which will be at the GRAMMY Museum from April 26 through Sept. 4.

Daft Punk Rerecorded "Get Lucky" To Fit Nile Rodgers' Funky Guitar

Legendary funk pioneer and superproducer Nile Rodgers is the current Chairman of the SHOF and has an active presence at the exhibit. One case features the disco-esque lime green Dior tuxedo Rodgers wore to the 2023 GRAMMY Awards, along with the shiny metallic helmets of French dance duo Daft Punk, who collaborated with Rodgers on their GRAMMY-winning 2013 album, Random Access Memories.

Thomas Bangalter and Guy-Manuel de Homem-Christo of Daft Punk and Rodgers had forged a friendship and been wanting to collab for years prior to 2013's Record Of The Year-winning smash "Get Lucky." When they finally connected and Bangalter and de Homem-Christo played the CHIC founder the demo for "Get Lucky," he asked to hear it again with everything muted except the drum track, so he could create the perfect guitar lick for it.

Bangalter and de Homem-Christo decided to essentially re-record the whole song to fit Rodgers' guitar, which joyously drives the track — and carried it to No. 2 on the Billboard Hot 100, Daft Punk's first Top 5 hit.

Nile Rodgers Display at GRAMMY Museum

***Photo:** Rebecca Sapp*

Jimmy Jam & Terry Lewis Set Up Their Studio The "Wrong" Way Because Of Prince

In the exhibit film, Jimmy Jam tells several stories about working with — and learning from — Prince. He recalls how he and Terry Lewis watched Prince work and record everything "in the red," so they set up their Minneapolis studio to follow his lead. A sound engineer told them it was too loud, but that ended up being the sound that artists like Janet Jackson and Usher came to them for. It was a "happy mistake," as Jam put it, that helped their legendary careers as a powerhouse production duo take off.

Prince's dogmatic, tireless work ethic also rubbed off on the powerhouse pair. One rehearsal, the Purple One kept pressing Jam to do more, which resulted in him playing two instruments, singing and hitting the choreography from behind his keyboard. "He saw that I could do more than I thought I could; he saw me better than I saw myself," he reflected.

"God Bless America" Composer Irving Berlin Didn't Read Music

In his 50 year-career, Irving Berlin wrote over 1000 songs, many of which defined American popular music for the better part of the 20th century. Along with penning "God Bless America," "White Christmas," "Puttin' on the Ritz," and "There's No Business Like Show Business" (among many other classics), he wrote 17 full Broadway musical scores and contributed songs to six more plays.

Berlin also wrote scores for early Hollywood musicals starring the likes of Ginger Rodgers, Fred Astaire, Marilyn Monroe, and Bing Crosby. He made a lasting, indelible mark on music, theater, film and American culture writ large.

Rather astonishingly, the widely celebrated American Tin Pan Alley-era composer was self-taught and didn't read sheet music. His family immigrated to New York from Imperial Russia when he was 5 years old, and when he was just 13, his father died, so he busked on the streets and worked as a singing waiter to help his family out.

In 1907, at 19, he had his first song published, and just four years later penned his first international hit, "Alexander's Ragtime Band." Berlin had a natural musicality and played music by ear in the key of F-sharp, with the help of his trusted upright transposing piano, a rare instrument that had a mechanism allowing him to shift into different keys. His "trick piano," as he called it, where many of his unforgettable songs first came to life, is on display at the exhibit.

Read More: GRAMMY Rewind: Smokey Robinson Accepts A GRAMMY On Behalf Of The Temptations In 1973

Smokey Robinson Didn't Expect "My Girl" To Become A Timeless Hit

Smokey Robinson was an important part of Motown's hit-making factory as a singer, songwriter and producer. In the exhibit film, he discusses "My Girl," one of his classic tunes, which he wrote and produced for the Temptations in 1965.

"I had no idea it would become what it would become," he said.

He says that people often ask him why he didn't record the unforgettable song with his group the Miracles instead of "giving it away" to the Temptations, but he never regretted his decision. Instead, he's honored to have created music that stands the test of time and means so much to so many people.

Robinson joked that the Temptations' then-lead singer David Ruffin's gruff voice scared girls into going out with him. Really, he loved Ruffin's voice, and thought he'd sound great singing a sweet love song like "My Girl." Safe to say he was right.

After World War II, Pop Music Changed Forever

Prior to World War II, American music operated as a singular mainstream market, and New York's Tin Pan Alley songwriters competed to make the next pop or Broadway hit. In a post-World War II America, especially when the early Baby Boomer generation became teenagers and young adults in the '60s and '70s, tastes changed and new styles of pop and pop songwriting emerged. As rock shook up popular culture, Tin Pan Alley gave way to a new era of young songwriters, many who worked out of just two buildings in midtown Manhattan, 1619 Broadway (the Brill Building) and 1650 Broadway.

In this richly creative and collaborative environment, powerhouse songwriting duos began to emerge and reshape pop music, challenging and balancing each other — and creating a ton of hits in the process. The hit-making duos of this diversified pop era included Burt Bacharach and Hal David (Dionne Warrick's "That's What Friends Are For"), Carole King and Gerry Goffin (Little Eva's "The Loco-Motion"), Barry Mann and Cynthia Weil (the Righteous Brothers' "You've Lost That Lovin' Feelin'") and Jeff Barry and Ellie Greenwich (the Ronettes' "Be My Baby" and the Crystals' "Then He Kissed Me," both in collaboration with Phil Spector). In fact, there are far too many classics penned by these four prolific songwriter duos to list here.

While there are still songwriters that pen big hit after hit for pop stars (Max Martin is still at it, as is his protege Oscar Görres), the dynamics in the industry have continued to shift with singers taking on more creative power themselves. Today's pop stars — including Ariana Grande, Dua Lipa and Taylor Swift — have found success co-writing with their own trusted teams of songwriters and producers. But as this new exhibit shows, it doesn't matter who is behind the pen — the power of song is mighty.

Meet Tobias Jesso Jr., The First-Ever GRAMMY Winner For Songwriter Of The Year