David Adedeji Adeleke—a.k.a Davido—was on his way to becoming a rapper until one Christmas, everything changed when he decided to travel to his parents' home country of Nigeria. 

"I just fell in love with African music. I was like, 'Yo, I think I want to do African music,'" he recently told GRAMMY.com from Los Angeles. "And it worked out. If I would have rapped, I'd probably still be at home."

Things more than worked out for the 27-year-old breakout Afrobeats star born in Atlanta. As Afrobeats continues to grab the world's attention, he's risen to be featured on the May 2020 cover of Billboard magazine and, according to Rolling Stone, his single "Fall" off his 2019 album A Good Time holds the record for the longest Nigerian pop song in Billboard history. And he continues to reach new heights: He was on "The Tonight Show Starring Jimmy Fallon" last month.

Davido, who also runs his own label, undoubtly is expanding Afrobeats' reach, yet that arguably is not the most interesting thing about the artist who went to college at the young age of 15 before his music career took off. Now, as he works on his next album A Better Time, the artist is finding himself in an elevated place in his life. "I feel like I've been in a better space. So you're going to see a lot of growth on this album," he said. 

We spoke to him about the forthcoming album and how the pandemic has shaped it, how his label is helping him give opportunities to artists, what he thinks about people's love for Afrinca now, as well as how his recently born son has changed the way he looks at racism, and more.

Your sophomore album, A Good Time, was released in November. What did you enjoy about making album number two?

First of all, I think making album number two, the good thing about it is you learn a lot of mistakes from the albums you've previously dropped. So the first thing I went into with this album was planning. I had to make sure I had proper planning. The reason I called the album A Good Time is because we just had a good time making it. It wasn't forced. I remember my first album, I had a deadline, so I had to record songs that didn't take time to make. I didn't take my time on them. With this second album I had more  time and more creative space to create.

You were recently on "The Tonight Show Starring Jimmy Fallon." Tell me about that experience.

Man, it's crazy. I've been watching late-night shows—I remember being a kid, and you're not meant to be up late, [and] I used to sneak to the living room and I used to watch back-to-back tonight shows. I've seen all the greats perform there. 50 Cent. The list is long. I remember when it aired all my family, my brothers, people I went to school with back in the days, hit me up like, "Yo, that's crazy." They knew how everything started. Two years ago, I'd had never imagine I'd be on "Jimmy Fallon." For it to just happen and everybody just be happy about it just is amazing to see.

You're an Afrobeats breakout star. You along with people like Yvonne Orji are opening up Americans of all backgrounds to Nigerian culture. Do you feel a sense of responsibility doing that?

Yeah, of course. It's crazy, because I'm from both America and Africa, so I know how both sides think. I went to school in Alabama. I went to college at 15. I was very young. And Alabama was a predominantly white state. So being an African kid in a university where it's 13% Black people, it's amazing. It's not easy. I had to learn a lot of the things when I was like, "Yo, why you look at me like that?" And not even just being Black, being African. They used to ask me questions like, "Yo, how'd you get to America?" I'm like, "What you mean? I came on a plane." "Oh, y'all got airports?" Now every American wants to go to Africa. Everybody wants to know where they're from. So it's good to see the transition from not being appreciated, to being appreciated right now. Even with fashion. You got designers that making African print fashion, so it's not only music. The culture is being felt everywhere. 

Read: Yvonne Orji On Her First-Ever HBO Comedy Special, Faith & Celebrating Black Joy

As a person with a bi-cultural background, you could have gone either way with your music.

I actually started out rapping. I actually started rapping first. I used to live in Atlanta and I used to just rap, make beats. Then I went to Nigeria for Christmas one time and I just fell in love with African music. I was like, "Yo, I think I want to do African music." And it worked out. If I would have rapped, I'd probably still be at home.

What about the music did you fall in love with?

Man, I don't know. To me, when I listen to Afrobeats, it's just a different feeling. You'd be in the club, they play hip-hop, trap, R&B, whatever the case may be. And once the Afrobeat come on, you can tell the difference from the scenery, the feeling, the beats. Most people don't even know what we saying, but they still listen to it. So that's the great thing about it.

That rhythm will make you want to dance.

The rhythm. Yeah, the rhythm.

I'm still thinking about the fact that you said you went to college at 15?

I went to college at around 15. I went to this Christian university in Huntsville, Alabama. I was there for about two years and then I didn't go back because I went back to Nigeria and I fell in love with African music. So I was trying to stay in Africa and do the music. The deal with my parents was I had to graduate. So I was like, "Cool, let me do the music. I go to school." So I was going to school, but I got too far footed in school. So I started doing home classes. They used to put me in classes alone because my music blew up and people couldn't concentrate if I was in the class. 

Wow.

Yeah, that was crazy. So I finally got my degree and then everything just went crazy from there.

Talk to me about your influences. Who do you look up to? Who shaped your music?

Honestly, I don't really have too many musical influences. But I grew up, like I said, I used to want to be a rapper. I used to love 50 Cent, I used to have all the G-Unit clothes, I used to have the video game. I was more of a rap type person. I don't think that molded my music in any way. But with my style, I liked the urban style. I dressed like a rapper anyway. But yeah, I'd say hip hop did a lot of influencing for me.

When you're creating, how do you get in the zone? 

Funny enough, I like a lot of people around me when I'm recording. I actually don't really like to record alone because I like to record and see people enjoy the music. That's what gives me more [motivation]. "Oh, keep going." You in the studio, you make something from scratch and one hour later everybody in the studio's singing what you just made. That's amazing. I like having people in the studio, party type stuff ... I probably get a studio especially by myself to maybe finalize it, but to make it, I like to be around people.

What are you working on now? 

The new album we're working on now, the third album, is called A Better Time. We're doing a little series with albums. First on the scene was A Good Time, now it's A Better Time. So I came out here to just finish up the features and shoot some videos and it is looking pretty dope. 

What can fans expect on this next one? 

I think you'll see a lot of growth. Just like in A Good Time album. I feel like I've been in a better space. So you're going to see a lot of growth on this album, I can tell you that much.

Does that growth have anything to do with the pandemic? 

You know what? I was just saying that because most times I'm on tour, etc. For the first time in a long time for our generation, that is, we have to actually stay at home. This has never happened. Imagine how many people had time to sit down and really reflect on their life? You know what I'm saying? I had to make some changes. Just being at home for so long, I made some changes. I cut off some people, I just stepped away from the world a little bit. Just tried to realize who I really was. You feel me? And I feel like that's what helped my music. It's all because of the pandemic.

Weeks into the pandemic, we had George Floyd's death and the Black Lives Matter movement getting major attention. What do you make about the conversations regarding race going on across the country and other parts of the world?

It's crazy because like I said, I grew up in Huntsville, Alabama, this was when I was 15, 16, so I've always understood like, yo, this is going to happen. You know what I'm saying? Sometimes just because of the color of your skin, you might not get a lot of honesty from somebody. You feel me? So it was just crazy. 

This how I look at it: I just had a son and he's an American citizen. So imagine my son telling me, "Yo, dad, I want to go to the mall." And I have to explain to him like, "Yo, if the police stop you..." It's crazy how we have to tell them that part. I don't think growing up my dad ever sat me down and was like, "Oh, this is going to happen." But I have to do it for my son. I have to teach him as a Black man. As a Black man, you have to be able to defend yourself, number one. You're not going to get your way all the time and you just have to be a man and be strong. The other way I look at it, we're screaming Black Lives Matter, right? But we killing ourselves too. So the conversation is both sided, it goes both ways. 

The situation also brought a lot of accountability in the music industry. You have your own label. Is your label your way of giving opportunities to artists who maybe wouldn't have those opportunities?

Of course. My label is one of the only record labels that really bring artists from scratch. Most people just sign artists that already made. My label, it's a whole family. Anything I get from them, I invest it and I give it to them to invest back in themselves because I want to see them grow. I've been blessed to be able to take care of myself, that I'm willing to be signing somebody that I know can be the next me or potentially be bigger than me. And I sign you down for a contract and you giving me 60% of your money and you can invest in yourself. Whereas me, I didn't sign to nobody, I had the opportunity to make 100% of my money for a long time. So that's how I think of it. I'm not going to do what they didn't do to me. So most of my artists they're like my little brothers. We help each other. They help me. I help them.

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No matter who takes home the GRAMMY for Best African Music Performance, they’ll be making history in the process. One of three newly-added categories for the 2024 GRAMMYs, the award is a breakthrough for the African music industry, signaling the commercial and cultural prowess of the continent’s music.

"Giving African music its own category would highlight and celebrate the diversity and richness of Africa," Shawn Thwaites, project manager at the Recording Academy, said in a roundtable about the new category. "This is a great step forward!" 

African musicians have a long history at the GRAMMYs, from Ali Farka Touré to Wizkid. Artists of any African musical style can gain a nomination, whether they make Ethio-jazz, Ghanaian drill, high life, or kwassa. This year, however, one genre’s stars are shining particularly bright: Nigerian Afrobeats stars Burna Boy, ASAKE, Davido, and Ayra Star all netted nominations. 

And yet, this can’t be said to have been a conventional year for Afrobeats. The genre’s best and brightest have embraced the sensual, pulsating sound of amapiano, the South Africa-born house offshoot that has taken clubs from London to Lagos by storm. Three of the five tracks nominated take stylistic cues from amapiano, with ASAKE even namechecking the genre in the title of his nominated track. Meanwhile, South African Tyla’s blend of ama and R&B shows the pervasive nature of piano power across the field. 

Learn more about the nominees below, and see who takes the pioneering award during the 2024 GRAMMYs, held on Sunday, Feb. 4. 

"Amapiano"- ASAKE & Olamide

There are more established artists in this field, but none feel as momentous as Asake, whose rapid rise to fame feels at times like the Afrobeats equivalent of Beatlemania. Thanks to his deeply charismatic persona and spectacular stage presence, he’s become massively popular with just two albums under his belt. And speaking of spectacle, earlier this year he became the fourth Nigerian artist, behind Wizkid, Davido, and Burna Boy, to sell out London’s O2 Arena, entering on a helicopter.

The key to his appeal lies in his embrace of sounds from all over the continent, especially amapiano. His album Work of Art mixes the popular Afro-house offshoot with Mauritian séga music as well as fújì, an Indigenous Yoruba genre from Nigeria. 

"Amapiano" works as both a statement on the title genre’s popularity and a subtle flip on its conventions, rearranging elements such as the iconic log drum and combining them with dynamic rapping from Asake and featured artist Olamide. The song’s hook — "Steadily, steadily, heavily, we are getting lit" — is especially irresistible. 

"City Boys" - Burna Boy

There’s not a bigger star in Afrobeats, or even the whole of Africa itself, than Burna Boy. He nabbed two consecutive Best Global Album GRAMMY nods for his albums Twice as Tall and African Giant, and he’s also collaborated with global stars such as Ed Sheeran and Justin Bieber.

After earning his first UK No. 1 album this year with the classic hip-hop influenced I Told Them…, featuring appearances from 21 Savage, J. Cole, RZA, and GZA, he’s firmly in his imperial era. It’s hard to get away with releasing a track called "Sittin’ On Top of the World" if you’re not doing just that. 

Yet it was "City Boys," that caught the Recording Academy’s attention this year. Produced by MD$ and Ruuben with a sample from Jeremih’s sultry R&B classic "Birthday Sex," the stomping, glamorous track reminiscent of late-’90s Timbaland beats highlights the path of influence from hip-hop to Afrobeats. In the song’s flashy video, Burna Boy rides around the streets of Los Angeles in a yellow Ferrari and matches an iced-out Richard Mille watch with a Wu-Tang Clan durag, paying tribute to hip-hop’s extravagance and braggadocio. The track also topped the UK Afrobeats Singles Chart in September

"UNAVAILABLE" - Davido Featuring Musa Keys  

Asake may have risen to fame based on his embrace of Amapiano, but Davido has been boosting the genre for even longer. Back in 2021 he joined forces with amapiano DJ and MC Focalistic on "Champion Sound," giving the style a crucial early foothold into the Afrobeats scene.

"Champion Sound" eventually became the lead single for Davido’s 2023 project Timeless, released after the tragic accidental death of his three-year-old son. It’s a record dominated by the forward momentum of Amapiano beats, and "UNAVAILABLE," the GRAMMY-nominated single from the album, is no exception. A brighter, smoother take on the sound with triumphant choral vocals on the hook, it features confident verses from Davido and collaborator Musa Keys. 

Considered one of Afrobeats’ big three along with Burna Boy and Wizkid, Davido first broke onto the scene in 2012. He’s since dueled with the other two artists for records and chart placements, such as Timeless beating Burna Boy’s album Love, Damini as the biggest debut for an album on Spotify Nigeria earlier. The album also gained the most single-day streams for any African album on Apple Music. 

"Rush" - Ayra Starr

With an anthemic tone reminiscent of Rihanna’s "Diamonds," Ayra Starr’s track was boosted up the global charts thanks to TikTok virality. Born in French-speaking Benin to Nigerian parents, the 21-year-old moved frequently during childhood, eventually ending up in Lagos to pursue music.

After a brief stint in modeling, she signed to the star-making Mavin Records label in 2020, only their third female act. This nomination is only the latest accolade for her: she’s already earned three Nigerian number one singles, a feature on Wizkid’s track "2 Sugar," and a spot on the soundtrack to Creed III. 

"Rush" is all about staying focused and grinding towards success. Starr sings about the cutthroat nature of the working world with determined fierceness: "Me no get the time for the hate and the bad energy / Got my mind on my money." The track may have a distinctive Afrobeats clave rhythm and Nigerian pidgin lyrics, but its glimmering synths recall early 2010s electro-pop from the likes of Robyn or Carly Rae Jepsen. 

"Water" - Tyla

The youngest nominee on this list and the lone South African artist, 21-year-old Tyla is already a star in her home country, having been nominated for two South African Music Awards.

With "Water," the lead single from her upcoming debut EP, she also became the first solo musician from South Africa in 55 years to chart on the Billboard Hot 100. Largely driven forward by a popular TikTok challenge, the song debuted at 67 and has peaked at 21 so far. 

It’s easy to see the crossover appeal of "Water," which could be mistaken for an American pop song if not for the sweltering Amapiano instrumental underneath. Singing entirely in English, Tyla’s vocal delivery brims with confidence and desire, especially over the chorus — "Make me sweat, make me hotter, make me lose my breath, make me water" — while the song’s sweltering video turns up the heat further. 

The 2024 GRAMMYs, officially known as the 66th GRAMMY Awards, returns to Los Angeles' Crypto.com Arena on Sunday, Feb. 4, 2024, and will broadcast live on the CBS Television Network and stream live and on-demand on Paramount+ at 8-11:30 p.m. ET/5-8:30 p.m. PT. 

The Recording Academy and GRAMMY.com do not endorse any particular artist, submission or nominee over another. The results of the GRAMMY Awards, including winners and nominees, are solely dependent on the Recording Academy’s Voting Membership.

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Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

Looking for more GRAMMYs news? The 2024 GRAMMY nominations are here!

He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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Ayra Starr has a message for the haters: "Dem no fit kill my vibe." It's the empowering statement at the center of her 2021 single "Bloody Samaritan."

The song was released as the lead single off the West African songstress' debut album, 2021's 19 & Dangerous, and even earned a guest feature from Kelly Rowland on its official remix. 

In this episode of Global Spin, Starr hits the stage in Los Angeles to perform the confidently defiant Afropop track. She's backed by a full band with a hype man, who got the enthralled crowd amped for the performance by shouting, "Alright L.A., let's turn this place into an Ayra Starr party, alright?"

"Vibe killer, bloody Samaritan/ Protect my energy from your bad aura/ Na my pastor say I be my healer/ Everythin' I desire, I go receive," the Benin native sings in a sparkling pink minidress and diamond choker as a wind machine gives her long locks the Beyoncé effect.

Adding to her rising profile as one of West Africa's most promising young talents, Starr most recently collaborated with Tori Kelly on the two-time GRAMMY winner's new self-titled EP, adding her distinct Afropop flair to album cut "unbelievable." 

Press play on the video above to watch Ayra Starr's performance of "Bloody Samaritan," and check GRAMMY.com for more new episodes of Global Spin.

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Harvey Mason jr. didn't just visit Africa — he was transformed by it.

In 2022, the Recording Academy CEO visited a number of African countries, where he met with leaders in the local music communities and intently listened to what each had to say.

"Mind-bending. Game-changing. Eye-opening," Mason jr. said of his trips to Africa. "There's so much music, so much creativity over there. Africa is the birthplace of, well, everything, but definitely music."

Accordingly, the universe of sounds coming out of the African continent can't be boiled down to just those having an international impact today, like Afrobeats or Amapiano. No, every corner of Africa is a fount of brilliant musical offerings. So it's incumbent on the Recording Academy, the world's leading community of music professionals, to reflect the momentum happening across Africa.

With this as the engine, the Recording Academy has revealed a thrilling new GRAMMY category in time for the 2024 GRAMMYs: Best African Music Performance.

Announced in tandem with two other exciting, new GRAMMY categories, including Best Alternative Jazz Album and Best Pop Dance Recording, the category elevates all flavors of African music — from Afrobeats to kizomba to Ghanaian drill to South African hip-hop — without regard to borders. Musical excellence from anywhere and everywhere in Africa will be carefully considered in this progressive category. 

While this development is a forward-thinking expansion for the Recording Academy, the GRAMMYs, and the international music industry as a whole, the new Best African Music Performance category is the "first step toward a much bigger, more fruitful journey ahead," Mason jr. tells GRAMMY.com. "And we're not done as an Academy: We're making sure that we represent music from that region fairly and accurately."

Read More: 2024 GRAMMYs: 4 Things To Know About The New Categories & Changes

To celebrate the new category, GRAMMY.com sat down with industry leaders — including Mason jr. — to discuss the story behind the brand-new Best African Music Performance GRAMMY category, its impact on the global music industry, and the future of African music.

These interviews were edited and condensed for clarity and brevity.

Harvey Mason jr. Photo: Emma McIntyre by Getty Images

Harvey Mason jr. 
CEO, The Recording Academy

Harvey, you've spoken extensively about your recent travels to a number of African countries. I've got to imagine those trips informed the new Best African Music Performance category.

Absolutely. I've done three trips to Africa in the last year. I spent a lot of time listening to and hearing from the music community there. There's such a massive amount of talent and creativity in that region, and we're starting to see that penetrating the U.S. market and global market — with Afrobeats and Amapiano and other African genres becoming so popular, driving the sound, and dictating the creativity of artists that are not from that region. You're seeing collaborations and features happening around those genres, which are becoming so popular and are moving the music landscape.  

During my time there, I heard from the African music industry, and they all felt like they weren't being represented in our GRAMMY Awards process. It was an eye-opening experience to see the love and respect for the GRAMMYs and the Recording Academy from the continent of Africa. But it was also disheartening to think that they weren't being heard in our process. 

That's why I'm really excited about this new GRAMMY category. And I'm really looking forward to seeing what kind of submissions we get and what impact that has on the genres coming from Africa. 

It's great to see the Recording Academy's purview spanning the entire African continent — not just popular sounds like Afrobeats or Afro Pop. 

It was important for us to make sure we tried to include as many genres as possible, knowing that we were not going to be able to put all the genres being created across the continent.  

We can't cover every genre as much as we'd like to and as much as they deserve to be recognized, so this is the first step toward a much bigger, more fruitful journey ahead. And we're not done as an Academy: We're making sure that we represent music from that region fairly and accurately. 

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Can you tell me about the deliberations behind the scenes at the Recording Academy that led to the creation of the Best African Music Performance GRAMMY category? 

Deliberations were pretty brief and succinct. Everybody acknowledged the importance of the music coming from that region, and everyone was supportive of the idea. The conversation really centered mostly around the nomenclature — what we were going to call the category — and how we were going to ensure that we represented all the different music that's coming from the region fairly, accurately and inclusively. 

Once we realized we couldn't cover everything, we tried to find the sweet spot for making sure that the category was named properly and fairly and in a way that would invite participation from as many people as possible. 

Where would you like to see the Recording Academy go from here, as per its embrace of African music from across the continent? 

I'd love to see the Academy continue to make sure that we're respecting all music, not just Western music. And I'd like to see us continue to evolve as we have been these past three years: remaining fluid and accommodating, quickly and swiftly, as new genres and new markets emerge. 

We need to go deeper and in more detail within different genres of music. We know there are multiple different types of music — hundreds of genres, in fact — coming from Africa and from all 54 countries on the continent. I'd love to see us be able to honor even more music from Africa and other areas of the world. 

The future of the Recording Academy is going to build on equity. We're not just honoring music breaking in our country — we're celebrating music from around the world. 

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Ghazi. Photo: Jessica Chou 

Ghazi 
CEO/Founder, EMPIRE 

Tell me about the deliberations behind the scenes at the Recording Academy that led to the creation of the Best African Music Performance category.  

When we first had Shawn Thwaites, [the Recording Academy's] genre manager for Global Music & African Music, at our EMPIRE headquarters in San Francisco, we discussed the potential for this category to come to life. Not only has African music exploded on a commercial level, which warrants recognition, but on a cultural level, its impact has been immeasurable. Behind the scenes, we focused on sharing information with the Recording Academy that would be valuable to their committee deciding on this category, the consumption and the growth, specifically in North America.  

One could spend several lifetimes exploring the diversity of African music. How do you begin to boil all those sounds down to a small list of nominees?  

I think we'll see expanded categories in African music in the years to come, but this is a great start toward recognizing the merits and impact of African music. In the meantime, we look forward to working with the Recording Academy in putting together programming to help educate the current membership on the nuances and history of African music.  

This new GRAMMY category shows how the Recording Academy is truly a global entity with a global mission to support all music creators and professionals. Where would you like to see the Recording Academy go from here in its global mission to support the international music community? 

This is an exciting time in music. Fans are able to access any genre of music from any region of the world at any time. With that, it's inevitable that we'll see large-scale growth in international music in the coming years. It'll be imperative for the Recording Academy to establish a footprint, large or small, on every continent to work side by side with growing music communities around the world and support these artists and creators.  

Tunde Ajaba-Ogundipe. Photo: Harvard Business School 

Tunde Ajaba-Ogundipe 
GM, African strategy at Sony Music 
Co-founder, No Wahala

Tell me about the deliberations behind the scenes at the Recording Academy that led to the creation of the Best African Music Performance category.

With the Latin community as a reference, we knew that if we could assemble a group of like-minded folks to push the inclusion of diverse African music categories using a long-game strategy, we would be able to try, learn from the misses, optimize, and try again until we found ourselves reaching our goal. We successfully saw that change greenlighted, with the [Best World Music Album] category officially being renamed to [Best Global Music Album] [in 2020].

Throughout the process of appealing to the Recording Academy to have this category added, a key factor was finding like-minded individuals within the organization to form cultural bonds, exchange knowledge, and champion the goal as a unit. We formed think tanks with key allies across the African, American and U.K. music industries, like Angelique Kidjo, Don Jazzy, John Legend, Juls, Riggs Morales, Sevi Spanoudi, Joy Wayodi, and Falu.

After the inclusion of the [Best Global Music Album] category in 2020, we were able to gauge how to collectively push for more inclusion via African music categories. I am grateful that everyone really rallied together to reach the end goal.

In general, what does the international music industry need to do to elevate and honor the African music community and industry?

I always remain an optimist [regarding] African music continuing to influence the global pop scene. With recent waves of music dominance from the current generation of African stars, like Burna Boy, CKay, Oxlade, Black Coffee, etc., I've witnessed many in the industry [mistakenly believe] that similar waves of global recognition of African Music haven't occurred in the past across genres.

I think it means more because of the way music is consumed today and how the African music business — and the business overall — has evolved. It's a lot more challenging to break acts with the attention spans of listeners being more finite now than ever before. Yet, African labels are finding their way into the current landscape.

That said, we should recognize the African icons of the past generations, like Babatunde Olatunji, Sade Adu, Ali Farka Touré, Angélique Kidjo, Ladysmith Black Mambazo, Seal, Sikiru Adepoju, Youssou N'Dour, RedOne, and more, for their wins across GRAMMY categories in the past. It's hard to imagine African music having this moment across the industry without those pioneers opening the doors in an era where it was harder than ever to gain a global audience. They still laid the groundwork, which inspired this generation — directly and indirectly.

[The Recording Academy has] always recognized the opportunities for amplification of African artists, songwriters and producers. I'm a direct witness to their advocacy, championing, and, in some cases, direct education in the past few years to ensure that gaps are bridged between African and diaspora communities and the organization. I'm excited to see the evolution that lies ahead for African music within the Recording Academy and beyond.

Shawn Thwaites. Photo: Reid Fowler

Shawn Thwaites
Project Manager, Awards, The Recording Academy 

Why is it important that the Recording Academy created the Best African Music Performance category?

African music has been a direct influence on America [and other countries]. The unique musical styles and traditions of Africa are too undiluted not to have its own category. Giving African music its own category would highlight and celebrate the diversity and richness of Africa. This is a great step forward! 

Can you tell me about the deliberations behind the scenes at the Recording Academy that led to the creation of the Best African Music Performance GRAMMY category? 

We met with African music leaders, including artists and executives, and had in-depth conversations on ideas like the name of the category. This collaboration and discussion was a valuable way to ensure that the category for African music was created and remains healthy.

One could spend several lifetimes exploring the diversity of African music. How do you begin to boil all those sounds down to a small list of nominees?

The Recording Academy is a peer membership organization. Tracks will be considered by the merit of a song among the voting membership, regardless of its country of origin. This process includes a listening component where screeners are carefully selected to screen the music. 

Our product eligibility period for the 2024 GRAMMYs is Oct. 1, 2022, through Sept. 15, 2023. Eligible tracks/singles include vocal and instrumental performances, with strong elements of African cultural significance that blend a stylistic intention, song structure, lyrical content and/or musical representation found in Africa and the African diaspora.

In general, what does the international music industry need to do to elevate and honor the African music community and industry?

By celebrating the diversity of African music, we can spread awareness through cultural exchange: more collaborations between artists of different genres and more artist relations between labels and executives in America. 

Where would you like to see the Recording Academy go from here in its global mission to support the international music community? 

By recognizing the talent and creativity of musicians from diverse backgrounds, the Recording Academy can promote greater understanding and create a more inclusive and diverse global music community. 

Rikki Stein. Photo: Chantal Azari 

Rikki Stein 
CEO, Kalakuta Sunrise LTD, a holding company for Knitting Factory Records and Partisan Records

Why is it important that the Recording Academy created the Best African Music Performance category?

Stein: I have long considered Africa as having a tremendous contribution to make in the world, which has yet to be seen and fully appreciated. One day, one day!

Meanwhile, the simplest and most easily accessible aspect of Africa's attributes is its cultural treasure, within which music takes pride of place. In clubs and venues throughout the world today, music from Africa is being enjoyed. Good reason, indeed, for including Best African Music Performance as a GRAMMY category!

One could spend several lifetimes exploring the diversity of African music. How do you begin to boil all those sounds down to a small list of nominees?

Stein: There are certainly a plethora of young [artists] vying for well-earned attention, but let's not forget the previous generation of artists whose music continues to delight fans across the globe.

As Fela Kuti's friend, manager and defender of his legacy, I derive great satisfaction, 25 years after his passing, from seeing the millions of monthly streams of his music. And when I look more deeply into where people are listening to his 50-album catalog, I discover it's everywhere! Khazakstan, Jakarta, Reykjavik, Osaka, as well as the more predictable U.S. and European destinations. So let's not forget the golden oldies!

In general, what does the international music industry need to do to elevate and honor the African music community and industry?

Stein: As a promoter of African music for over 50 years and having spent many of those years banging my head against a glass ceiling, I'm able to give a sigh of relief at seeing serious cracks appearing in that ludicrous structure which — who knows — may well even burst asunder and be no more!

So, let's big up the GRAMMYs and the Recording Academy for making this major contribution to its demise.

Julian "Juls" Nicco-Annan. Photo: Dbcaptures

Julian "Juls" Nicco-Annan 
Record producer, DJ and songwriter

Why is it important that the Recording Academy created the Best African Music Performance category?

I think it is an amazing addition to the category, given the fact that Africa has a massive impact on music and culture worldwide. It's important for the roots of African culture and sounds to be showcased on a higher stage such as the GRAMMYs to show the world how powerful and influential our sound is. African pop music and culture have been on the steady rise for the last 15 years. It's great to see the GRAMMYs finally take the step to make this happen for us and the continent.

One could spend several lifetimes exploring the diversity of African music. How do you begin to boil all those sounds down to a small list of nominees?

This is where it gets tough. People love to look at West Africa and South Africa predominantly because currently, those sides of the continent are at the forefront.

But East Africa has given birth to some incredible talent. It's important for Africans to push forward to become Recording Academy members, so they can have a voice to push their talent. Experts from different sides of the continent have to advocate. Representation is so important.

In general, what does the international music industry need to do to elevate and honor the African music community and industry?

I think a bit more research into who has been shaping the sound over the last few years is important. Engaging with many who have been documenting the journey of the genre [is important] as well. An African GRAMMYs show would be incredible. Latin America has one, and it has been incredibly successful over the years. 

This new GRAMMY category shows how the Recording Academy is truly a global entity with a global mission to support all music creators and professionals. Where would you like to see the Recording Academy go from here in its global mission to support the international music community? 

We need more members and more seminars to educate the artists and management back home about the [GRAMMY Awards] process and actually explain things properly. There's a massive disconnect — that gap should be bridged.

What are some African music albums, songs or artists you're personally enjoying right now and would like to shout out?

At the moment, Davido dropped an incredible body of work, Timeless, with the hit record "Unavailable." Worlasi from Ghana dropped a very in-depth and incredible album called The.rap.y, which touches on social issues men and women face; very deep album. I released a single with South African sensation Ami Faku called "Terrified" and J Hus' new record, "Who Told You."

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Mobolaji Kareem. Photo courtesy of EMPIRE

Mobolaji Kareem
Regional Head West Africa, EMPIRE

Why is it important that the Recording Academy created the Best African Music Performance category? 

Africa has a rich and vibrant history with 54 diverse countries. There are just as many, if not more, genres of music across the continent, so it's viable to have this category as a starting point that can help define the music coming from here. With this category, a lot more artists/songs … can now have their own stage to compete and be celebrated globally. 

In general, what does the international music industry need to do to elevate and honor the African music community and industry? 

The African music landscape has exploded globally and needs to continue to be exposed to the masses to help promote inclusivity and appreciation for the art.

Every mainstream music or sporting event, radio station, and beyond should have African music as part of the program to allow for maximum impact. African voices also need to be represented and involved in the decision-making, so this is a crucial step taken by the Recording Academy to give the music coming out of this continent the exposure and reach it deserves.

What are some African music albums, songs or artists you're personally enjoying right now and would like to shout out?  

Burna Boy - Love Damini
Asake - Work of Art
Black Sherif - The Villain I Never Was
Bad Boy Timz - No Bad Boy, No Party

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