meta-script2023 In Review: 5 Trends That Defined Afrobeats & African Music | GRAMMY.com
Mr. Eazi, Arya Starr, Tyla, Rema, ASAKE
(From left) Mr. Eazi, Arya Starr, Tyla, Rema, ASAKE

Photos (L-R): BANKU MUSIC, Jason Kempin/Getty Images for MTV, Steve Granitz/FilmMagic, Mike Coppola/Getty Images for MTV, Paras Griffin/Getty Images

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2023 In Review: 5 Trends That Defined Afrobeats & African Music

African music and Afrobeats expanded its influence in 2023 as renowned artists achieved global recognition and created new sounds. From a new GRAMMY category to chart dominance and the rise of female artists, check out the biggest trends.

GRAMMYs/Dec 13, 2023 - 02:24 pm

It could be argued that 2023 was African music’ biggest year ever. The stars shined brighter, the hits went further, and the global music industry is taking notice. 

To wit, the Recording Academy announced the 2024 GRAMMY nominees for its inaugural Best African Music Performance award. Some of the continent’s biggest talents are getting the spotlight: Rising artists like Ayra Starr, ASAKE, and Tyla will compete against global megastars Burna Boy and Davido in a history-making category. 

But there was much more going on than hits and highlights. Afrobeats embraced continent-spanning sounds, from traditional genres to South African club music. Female artists from the continent shined as brightly as their male counterparts. Across the board, bold, experimental new sounds began to creep into the landscape. As an exciting year in Afrobeats and African music comes to a close, take a look at some of the trends that defined this broad soundscape in 2023. 

Afrobeats Stars Are Crossing Over in America

Even if the GRAMMYs hadn’t decided to shine a light on Africa’s music industry with the Best African Performance category, Afrobeats artists made major inroads into the American music market in 2023. ASAKE appeared on "Good Morning America" and "The Tonight Show" to promote his album Work of Art, and recently released a collab with H.E.R. And Burna Boy — one of the genre’s biggest forces — sold out Citi Field in New York and played to a massive Coachella crowd. 

Afrobeats artists played festivals across the country, none more significant than the first-ever stateside editions of AfroNation. Burna Boy headlined both legs of the genre-specific festival alongside WizKid in Miami and Davido in Detroit, while each one featured an undercard full of incredible artists. Rema, ASAKE, Ckay, and BNXN performed in Miami, while Detroit featured Kizz Daniel, P-Square, Stonebwoy, and others. 

But in terms of chart success, one song dominated above all. Driven by a remix featuring Selena Gomez, Rema’s "Calm Down" smashed Billboard records. The song became the longest-running No. 1 in the history of the U.S. Afrobeats chart, spending more than a full year at the top. It eventually crossed over to the Hot 100, also spending a on the chart and becoming the longest-charting African song in its history, although it fell short of the top, peaking at No. 3. 

There’s more where that came from. Rema’s success with "Calm Down" shows the potential Afrobeats artists have to connect with audiences across the world, including North America. Some are already looking for ways to integrate American music into their own songs.

Amapiano Is Everywhere

South Africa’s long history of flirting with house music — from kwaito in the post-Apartheid ‘90s, to the Afro-house of Black Coffee and Da Capo — is finally taking the country’s music global thanks to amapiano. The dance genre typified by sweltering grooves, sizzling shaker rhythms, and the bombastic log drum, was all over Afrobeats this year. 

Heartthrob Ckay tapped the sound on "Hallelujah" with Blaqbonez. Davido collaborated with Musa Keys on his GRAMMY-nominated track "Unavailable" [fellow nominees in the Best African Music Performance category are "Amapiano" by ASAKE & Olamide, Burna Boy's "City Boys," "Rush" by Ayra Starr, and Tyla's "Water."]  And Mr. Eazi recruited Focalistic, Major League DJz, and others for the debut record of his ChopLife Soundsystem side project. Artists as far away as China are also putting their own spin on the sound, such as Vinida Weng with "WAIYA." 

But no one in Afrobeats has embraced amapiano quite as much as ASAKE. His inventive take on the genre incorporates Indigenous sounds from Nigeria to create a totally new and personal style. Songs like "Basquiat" and "Amapiano" reverberate with amapiano log drums and cymbal samples as well as choral background vocals. 

America has caught amapiano fever as well. South African starlet Tyla’s R&B-inflected "Water" became a crossover hit, unseating Rema from No. 1 on the Billboard Afrobeats chart and reaching (as of this writing) a record-setting No. 1 10 on the Hot 100 — the highest-ever for a South African artist. Both U.S. legs of AfroNation also featured a Piano Power stage, with sets by Maphorisa, Musa Keys, Major League DJz, DBN Gogo, Focalistic, TXC, and Uncle Waffles, who also performed at Coachella. 

Female Artists Are On The Rise

Although Afrobeats has largely been dominated by male artists — especially the big three of Burna Boy, WizKid, and Davido — the genre’s female stars are also proving their might. Tems gained fame thanks to features on songs like WizKid’s "Essence," but stepped further into the spotlight following the release of 2022’s For Broken Ears. Her latest song, "Me & U," is a soul-searching track that doubles as a love song and a paean to the almighty. 

Tems' continues to receive industry recognition as well. At the 2023 GRAMMYs, she took home a golden gramophone for Best Melodic Rap Performance "Wait for U," a collab with Future and Drake. Her work co-writing Rihanna’s "Lift Me Up" from the Black Panther: Wakanda Forever soundtrack earned an Oscar nomination, and the song is nominated for Best Song Written For Visual Media at the 2024 GRAMMYs, alongside Barbie The Album's "Dance The Night," "I'm Just Ken," "What Was I Made For?" and "Barbie World.

Ayra Starr, meanwhile, is universally seen as Afrobeats’ next big thing. The Benin-born starlet’s triumphant song "Rush" notched a GRAMMY nod, and she’s continued her dominant streak with singles such as "Sability" and "Stamina" with Tiwa Savage and Young Jonn. She’s also featured on tracks by WizKid, Ninho, David Guetta, and Tyla. 

And speaking of the South African, Tyla’s success with "Water" also highlights the power of female Amapiano artists, none are as mighty as Uncle Waffles. The eSwatini native gained a huge hit with "Tanzania," and played it out to feverish crowds at Coachella and AfroNation Miami. 

Ghana’s Scene Is Buzzing

Two countries away from Nigeria, Ghana’s music scene is bursting with creativity. For proof, look no further than Atlanta-raised AMAARAE’s Fountain Baby, one of the most buzzed-about pop releases on either side of the Atlantic. The record fuses Accra-attitude with 2000s R&B futurism for a bold, dangerously sexy sound that’s totally unique. 

Black Sherif, meanwhile, reps the streets. As a major representative of asakaa, the country’s take on drill music, the rapper has taken the gritty sound of Ghana’s ghettos to new places this year, touring his 2022 record The Villain I Never Was and its hit single "Kwaku the Traveler" at the MOBO Awards in London, Wireless Festival in Abu Dhabi, and events across the U.S. His latest track "OH NO" goes into ambitious new territory with influences added from highlife and soul. 

Finally, Mr. Eazi may be Nigerian by birth, but Ghana is where he made his name and developed his signature "banku" sound, mixing Afrobeats with highlife and other local influences. After 10 years in the business, he finally released his debut album The Evil Genius with a uniquely artful twist: Every track is accompanied by a painting executed by an African artist. Eazi has called the album his most personal work yet. 

Afrobeats Artists Are Defying Genres

Burna Boy took on hip-hop and pretty much everyone else hopped onto amapiano, but in 2023 artists in Afrobeats and beyond took turns trying to expand the genre. Fresh off the success of "Calm Down," Rema delivered a scorching new EP. Ravage flung the singer into dangerous new territory, with dramatic lyrics and dark, hyperpop-leaning production on tracks like "Don’t Leave." 

Up-and-coming artists are also trying to break away from the pack with experimental new sounds. Blaqbonez, featured on Ckay’s "Hallelujah," spits over bouncy Igbo drumming on "NYEM EGO." Brazy, meanwhile, blended Afrobeats with Jersey Club on "omg." 

Last but not least, one of the most interesting Afrobeats-adjacent songs of the year was made in London. Nigerian-British Jim Legxacy’s "dj" boldly fuses hyperactive Afrobeats drums with Midwest emo guitars and a warbling, R&B-esque vocal performance. "You used to promise me you’d teach me how to DJ" may be one of the most instantly devastating opening lines of the year. 

2023 In Review: 10 Trends That Defined Rock Music

Chike
Chike

Photo: Courtesy of Michael Jason Lloyd

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Global Spin: Watch Chike Light Up The Stage With A Technicolor Performance Of “Egwu”

Nigerian Afrobeats singer Chike celebrates the joy that music brings to the spirit in this electrifying performance of his latest single, “Egwu.”

GRAMMYs/Apr 17, 2024 - 10:53 pm

Nigerian Afrobeats singer Chike recognizes music's ability to release inhibitions freely. Instantly, it'll improve your mood or make you want to dance — and his new track, "Egwu," is a celebration of that movement.

“Music need no permission to enter your spirit,” Chike declares in the chorus of the song. “Anywhere, anyhow, you know say you go feel/ Life is life, life is life.”

In this episode of Global Spin, watch Chike deliver a vibrant live performance of “Egwu,” made complete by his intricately patterned colorful suit and neon stage lighting.

The original version of “Egwu,” released on Dec. 15 via Brothers Records, features the late Nigerian rapper Mohbad: “I made a ton of music with a great guy, and I’m happy I can share the first one with the world,” Chike revealed on Instagram. On March 29, he dropped a remix of “Egwu” with DJ Call Me.

In another social media post, Chike announced that he will offer “an intimate musical experience as well tell stories of love, romance, and life” at his upcoming show, Apple of London’s Eye, in England this July.

Press play on the video above to watch Chike’s technicolor performance of “Egwu,” and don’t forget to keep checking back to GRAMMY.com for more new episodes of Global Spin.

Ayra Starr's "Rush" To The Top: The Afrobeats Singer On Numerology, The Male Gaze & The Power Of Kelly Rowland

Elyanna
Elyanna

Photo: Courtesy of Elyanna

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Inside Elyanna's World: How Creating 'Woledto' Allowed The Singer/Songwriter To Find A New Layer Of Herself

Elyanna's distinctive new album, 'Woledto,' combines the sounds of her Palestinian and Chilean heritage with an appetite for powerful pop songstresses.

GRAMMYs/Apr 11, 2024 - 01:34 pm

Elyanna is every bit an artist of our specific moment. The 22-year-old Los Angeles-based singer weaves together global influences, merging sounds from her personal history with a wider pop sensibility. 

With hints of Rihanna’s sultriness and Astrud Gilberto's effortless cool, Elyanna's music is often accompanied by a pulsating beat and traditional Middle Eastern instruments. 

By uniting musical traditions from the Palestinian and Chilean sides of her family, she creates songs that are at once sweetly enticing and bracing. "Al Sham," for example, opens with ethereal, floating vocals before morphing to incorporate aggressive synths and drums. The result is a growing, idiosyncratic body of work made for both crying on the dancefloor and rump-shaking. 

Paradoxical? Sure, but there are no contradictions in Elyanna’s art, only unexpected connections that make sense as soon as she starts talking about how they fit together. Of her forthcoming album, Woledto (in English, I Am Born), Elyanna explains that she and her brother/co-composer/producer Feras wanted to create music with unusual depth. "I want people to find these clues, because that’s the kind of art I like, when it’s deep and not always on the surface," she tells GRAMMY.com.

She knows Woledto is a big swing, and relishes the feeling of freedom and self-determination that comes with that kind of risk. "I really put my heart and all my emotions, everything I feel in it, and what I love about it is that I think that it's ahead of its time."  

In 2023, Elyanna notched a unique milestone as the first Arab artist to perform in Arabic at Coachella. Her subsequent debut tour sold out every date, and her next performance in the U.S. is set for April 27 at Los Angeles’ storied Wiltern Theater. The singer/songwriter takes it all in stride, with a natural self-possession; Elyanna is an energetic, curious young woman who’s as at ease on the road as she is in the living room studio she maintains at her parents’ home. 

With Woledto out April 12, Elyanna sat down with GRAMMY.com to chat about writing authentic bangers, repping every facet of her identities at Coachella and beyond, and her seamless approach to sound and vision. 

This conversation has been condensed and edited.

Woledto is out this week – congratulations! How are you feeling about it?

I'm excited – it feels so cool! I really took my time with this one, because I was able to figure out this new layer of myself and was able to connect with my roots more than ever. 

I know that not everyone's gonna get it right away, and I believe that when you want to create art that feels timeless, you have to make sure that you don't rush it. It's fine if it takes its time. I just wanted to create something that felt outside of the world, and had its own feeling and world. 

Can you expand a bit about pouring your whole self into this album? You mentioned your feelings, your identity, and you have such an interesting, multinational identity as a Palestinian-Chilean woman who now lives in Los Angeles. How did you incorporate all of that – and other aspects of yourself – into Woledto?

I come from two different backgrounds, and it's always very natural for me to put those together; I was born and raised in Nazareth, Palestine, and I am also part Chilean, so this is my world. I love to dig deeper into culture, and find more inspirations — there's so many hidden gems in my cultures, and I feel like it's time for the world to see it and to hear about it. 

I took inspiration from my grandfather — he’s the only featured performer on this album. I saw this video of him singing in a wedding; he was a singer and a poet, and he was doing a freestyle in Arabic. I sampled that video in a song called "Sad in Pali" — me and my brother were in Palestine for a visit after a few years away, and we felt very disconnected from everything there. This album has a lot of intentional inspirations that I want people to find.

Your music videos feed into that goal, too — they’re very arty, the imagery is so distinctive. The song that leaps to mind first is "Gheneni", which opens with a male vocal — I thought maybe it was a call to worship — and then channels Rihanna in your vocal, while the visuals are a hybrid of belly dance and you and your girls all hanging out in the desert. How do you weave all of those things together into a song that means "Drive Me Crazy"?

So my studio is at home in the living room, super humble, and it’s always full of friends and family sitting around while me and my brother [Feras] are working there. 

One day my dad was watching a very dramatic Arabic show, and my brother heard this music in the back that felt so powerful, so spiritual. So my brother took that and sampled it, and that’s the vocal that opens the song. Then he made a beat that feels like tribal fusion to follow. I always say "Gheneni" is spiritual, and also reminds me of "Gasolina" by Daddy Yankee, because it’s got so much swag. I’m rapping and just doing my thing on it, it’s a rollercoaster of emotions and very sassy. I love it. 

You look so free in that video, and I noticed that in most of your videos, there’s at least a few big moments of you being surrounded by other women. It’s really memorable in "Mama Eh," too. Tell me a little bit about the aesthetic and approach you use when you’re making these videos?

I really love to collab with people — I try my best, always, to be open to ideas. Usually how it starts is with my brother, we make the music and take care of the visual creativity of it. He’s my creative director, so we always keep sharing ideas together, brainstorming, and we save it all in this little folder to use whenever the time’s right. I love to always come in ready for my videos, live performances, but I never want to forget to be natural, and I don't want to be too ready, sometimes I want to be free. Sometimes all you need is just to be you, singing on camera, and that's enough. 

I love having a lot of female empowerment around me, too. I was raised that way — my mom is a very strong woman, my grandma is a very strong woman, my sister is a very strong woman, and I find so much power, if I'm feeling down, to talk to my sister and to talk to my girlfriends. So especially as an Arab woman, I want to make sure that I lift this female energy up for all the girls out there, and all the girls in the Middle East to feel that they can dream big, and they don't have to be always so soft. 

That’s really who I am, sometimes aggressive, very passionate and on fire. I feel like every human, we have a little bit of both, and I don't want to hide any of them. I want to be real and honest.

It seems like another throughline in your music is its cinematic quality. Woledto’s title track is also the album opener, and it sounds like it could as easily have been something you wrote for a film. If you could pick any film scene for your music to play over, what would it be?

I'm such a movie nerd! Right now, the film that felt so much like the world that I create in my music is Dune, Part Two or The Black Swan. There's so many scenes that I love, but it makes so much sense from what we were just talking about the different, changing parts of our personalities that I feel like the last performance where Natalie Portman had to perform as both the white swan and the black swan would be perfect for the outros of "Kon Nafsak" or "Sad in Pali." 

I understand you had a really special experience meeting Lana del Rey on one of your music videos. It makes sense that you’d love her, her work is so cinematic and she has such a recognizable style. 

Yes! Lana’s sister Chuck is an amazing director, and she shot one of my videos, for "La Vie en Rose." It’s a cover of the Edith Piaf song, and Chuck has such a beautiful vision. 

So Lana was there for the whole shoot, and she picked my dresses, and gifted them to me! She was an angel, just the coolest, and she did not disappoint. I've been listening to Lana since I was 10, and was obsessed with her. She was literally on my phone case. Meeting her and working with her and fully trusting what she says — I cried at the end, it was amazing

How great to have an experience that disproves the advice never to meet your heroes. In your cover, do you sing in French, English, or Arabic? 

It’s in Arabic, the title for my version is "Al Kawn Janni Maak." I actually co-wrote that translation with my mom and my brother; I’d always wanted to hear it in Arabic. 

That's really cool. It sounds like your work is very rooted in your family, not just having them with you at home or on tour, but they’re a big part of your music itself, too. 

It was always this way, even when I was little — I was 7 years old, 10 years old, and just dreaming of being an artist. My brother is the one who discovered my talent — he’s a pianist, and he would sit next to me for hours while I'm singing with a big mic, saying "Yo, you can do this note better." 

My mom writes my music with me, and it’s very powerful and so interesting. My sister Tali is part of it, too; she’s always been very good with fashion and is my stylist. We’d always be doing fashion shoots in our backyard, where my sister would dress me and my brother would take the pictures. I don't think anything’s changed since then, it’s just on another level, a bigger scale. We complete each other. 

Let’s talk about your influences and how you find your way to them. You’ve got this great playlist on Spotify that includes such a diverse group of artists, including ones that were delightful surprises: Pink Floyd, Nancy Sinatra, Chris Isaac, and Sadé. How do you discover artists who have a long history but are new to you?

I grew up listening to and singing jazz, I used to be obsessed with it. And it was very rare in Nazareth, but I must have found videos on YouTube. Etta James’ songs feel so real and timeless. There’s a lot of live instruments, it’s very detailed and very raw. It’s so beautiful! The lyrics, the production, even the fashion —it’s a world that I just really, really love.

I am very open when it comes to music. The best thing is to have conversations with people and meet new people, they bring you so much knowledge that you can bring into your own world. 

Speaking of sharing worlds, you did that on a massive scale by playing at Coachella last year. You’re the first Arab artist to perform in Arabic at that festival, and it’s kind of shocking that it took so long for that milestone to happen. What does that experience mean to you?

I like to look at the bigger picture; you know, it was very exciting, and it's not only for me, it's for our culture, for our people. It was an honor singing at an iconic festival, and I do not want to be the last person that performs there in Arabic. 

It was a moment that I feel like we needed for our culture, and I was surprised by how many people saw that performance — I didn’t expect it, so many people were there from completely different cultures, probably not knowing what I was saying, but they still loved it. 

That mirrors your interest in and embrace of always experiencing and looking for something new, giving that to the audience, too. 

Exactly. It was new to me, too, because Coachella was really my first real performance. I'm there thinking that's a lot of responsibility on me now, so I have to make it work, to make it the best I can. I was able to bring the belly dancing, the tribal fusion dancing, all these elements that we have in our culture, like the coins on my hips — it means a lot to me that people took it in like that. 

Empress Of Is Here 'For Your Consideration': How Heartbreak, Horniness & Self-Acceptance Led To An Actualized Album

A collage photo of African women rappers (Clockwise from top-left): Femi One, Deto Black, Nadfiav Nakai, Candy Bleakz, Rosa Ree, Sho Madjozi
(Clockwise from top-left): Femi One, Deto Black, Nadfiav Nakai, Candy Bleakz, Rosa Ree, Sho Madjozi

Photos: Kaka Empire Music Label; Dave Benett/Getty Images for Dion Lee x htown; Oupa Bopape/Gallo Images via Getty Images; Slevin Salau; Asam Visuals; Harold Feng/Getty Images

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10 Women In African Hip-Hop You Should Know: SGaWD, Nadai Nakai, Sho Madjozi & More

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation and evolution. These 10 female African rappers bring unique perspectives to hip-hop coming from Nigeria, Ghana and across the continent.

GRAMMYs/Mar 27, 2024 - 03:26 pm

African music has become increasingly mainstream, with Afrobeats gaining global popularity in recent years. As Burna Boy, Davido, Wizkid, and Tems have become household names, and the Recording Academy presented the inaugural Best African Music Performance award in 2024, all eyes are on Africa.

Hip-hop is a crucial thread running through Afrobeats, which also mixes traditional African rhythms with pop and dancehall. Hip-hop landed in Africa between the 1980s and 1990s, first in Senegal in 1985 and in South Africa the following decade. Over time, African hip-hop advanced from imitating American styles, to a focus on artists incorporating their own cultural experiences, languages, and social commentary.

The result was a distinctly African sound, present across the continent from West to East Africa. In Nigeria, the rap scene is almost mainstream with artists like Olamide earning a GRAMMY nomination for Best African Music Performance for his hit song with Asake; Tanzania has gained enormous respect on the international rap scene for its own "Bongo Flava." 

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation. Nazizi Hirji is known as the "First Lady of Kenyan Rap" for becoming the first successful female artist in her country at age 16. Mariam of the Malian duo Amadou and Mariam created a distinctive sound by fusing elements of hip-hop and traditional Malian music. 

Africa's hip-hop community is ever-evolving, and women are at the forefront. The following 10 African women rappers are bringing their unique voices, experiences and sounds to the scene.

Explore The Sounds Of Africa

SGaWD

After leaving her career as a lawyer to pursue music, the Nigerian rapper SGaWD is beginning to make her mark on the scene. Fusing elements of hip-hop and Nigerian alté, SGaWD creates a sound without restrictions. 

She released her debut EP, Savage Bitch Juice, in 2021 and collaborated with fellow Nigerian artist Somadina on flirty lead single "Pop S—." In the second single "Rude," SGaWD detailed the nuances of her romantic and sexual experiences with men. She followed this with a slew of singles, including "INTERMISSION " and "Dump All Your Worries On The Dance Floor."

Her summer anthem "Boy Toy" is a sexy and melodic blend of rap and R&B. Her comfort with sexuality goes beyond lyricism; the music video for "Boy Toy" shows her comfort and embrace of sexuality via wardrobe choices and choreography.

But it's not all sex; SGaWD is dedicated to organizing her community. In December 2023, she organized The Aquarium, a sonic experience that included performances from herself and other female rappers.

Lifesize Teddy

Mavins Records is known for producing back-to-back breakout stars — from Rema to Arya Starr — and fans now expect a new artist from them annually. When Lifesize Teddy was introduced to the scene, rapping as her alter ego PoisonBaby, she got deep. Her intro video dissected her relationship with her inner child and explored her roots in Port-Harcourt, Nigeria. 

After spending three years of artist development in the Mavin Records Academy, she started her music career, by releasing two EPs in the span of four months in 2023. Her self-titled debut EP was led by the single "Hypnotic," a flirty song of sexual freedom that merges hip-hop and Afrobeats. Her second EP, POISN, featured five songs with one featuring her fellow Mavins Records artist, Magixx.

She ended last year headlining different shows in Lagos’ Detty December and is a special guest on Ayra Starr World Tour. 

Eno Barony

Ghanaian rapper Eno Barony's name reflects her aura and essence: "Eno" is Twi for mother, and quite fittingly she is referred to as "The Mother of Rap" in Ghana. Raised by missionary parents, she uses her music to spread the message that women should not be silenced. 

She has been releasing music for over a decade, with singles "Tonga," "Megye Wo Boy", "The Best," "Touch the Body," and "Do Something" gaining mainstream attention on the continent. Eno Barony released her first album in 2020 and, the following year became the first female rapper to win Best Rapper at the Ghana Music Awards. 

Her most recent album, Ladies First, captures the nuances and complexity of being a woman in Ghana and serves as a form of resistance to patriarchy. Opening track "God Is a Woman," featuring Ghanaian singer/songwriter Efya, establishes the tone: Eno is "entering every lane" even though "it’s a man’s world and she entered without a passport". 

Eno Barony continually pours vulnerability into her music. On these lead singles; "Heavy Load" and  "Don’t Judge Me" she raps about accepting her body image and addresses the culture of unconstructive criticism in the music industry, respectively. Last month, she released a new single "Good Enough," a romantic and reflective tune.

Nadai Nakai

Hailing from both Zimbabwe and South Africa, Nadai Nakai has been a fixture in the African rap scene for over a decade. She was the first female rapper to win the Mixtape 101 competition on the hip-hop show, "Shiz Niz."   

A mentee of pioneering Kenyan hip-hop artist Nazizi, Nakai released her first single "Like Me" under Sid Records in September 2013. The rightfully braggadocious song detailed her many talents and skills, wrapped in clever lyricism. She continued to release a slew of singles, including "Naaa Meaan" (a collaboration with Casper Nyovest, a South African male rapper), which garnered over 1 million views. Her debut album, Nadai Naked, was an ode to women making liberating choices. 

Her hip-hop and R&B-inspired songs highlight her values of female free expression and strength. Her most recent single, "Back In," announced Nakai's return to the industry after grieving the death of her boyfriend, AKA. She plans to release a tribute EP dedicated to AKA.

Deela

Deela saw a hole in the Nigerian music industry that needed to be filled. Where were the women who talked and behaved like her, with brazen confidence and an unfiltered sense of expression? 

She started making music during the pandemic lockdown, releasing singles such as the raging "Bitch Boi" and trap track "Rolling Stones." Both tracks later appeared on her debut album, Done Deel. Deela's most popular single, "Get A Grip," shows the rapper is demanding autonomy while owning her promiscuity and single life.

Deela's experimental sound includes ventures into trap, drill and more. Her 2023 album Is This On? showcased this range via UK rap-inspired "Trapstar" and straight-up hip-hop track "Take That Up" featuring Flo Milli.

She hit the ground running in 2024, releasing a collaboration with Somadina titled "Lagos" and a love-themed EP, Love Is Wicked

Deto Black

Lagos-based rapper Deto Black is an artistic polymath who dabbles in modeling, acting and photography. Her music spans hip-hop, Afrobeats, rap, pop and rock, and is becoming known in the alté scene following her collaboration with Odunsi the Engine, Amaarae and Gigi Atlantis on "Body Count." Deto’s verse on the 2020 track is  sex-positive, and encourages listeners to follow her example. 

Deto released her debut EP, Yung Everything, in 2021 and followed with singles "Nu Bag" and "Just Like Deto." At the start of 2024, she released "It’s A No From Me" featuring Chi; its music video was directed by notable alté artist Cruel Santino.

Rosa Ree

Tanzanian rapper Rosa Ree addresses the nuances of womanhood in male-dominated spaces. She entered the scene in 2016 with the goal of proving her naysayers wrong, releasing the aggressive "One Time" to dispel any notions that a woman couldn't exist in hip-hop.

In her 2022 single "I’m Not Sorry," Rosa Ree dismisses criticism and asserts that she won’t be sorry for showing her true image or voice. She also explores the unique bond between mother and child in 2023's "Mama Omollo," further showcasing the multifaceted identities of women in music.

Rosa Ree's 2024 single "In Too Deep" further showcased her introspective side by exploring themes of emotional hurt, betrayal and disappointment.

Candy Bleakz

Nigerian rapper Candy Bleakz fuses Afrobeats, amapiano and hip-hop, with heavy emphasis on street music. She started making music in 2019 and quickly began developing a community. Candy Bleakz collaborated with Zlatan and Naira Marley on "Owo Osu." 

Her resume now includes hits like "Baba Nla," "Kelegbe," "Virus", and "Kope." Her single "Won La" was even featured on the American TV series "Flatbush Misdemeanors." The most amazing thing about Candy Bleakz, though, is her courage to question the established quo and push for female representation in the infamously male-dominated street music scene.

She released her debut EP, Fire, in 2022 and raps proudly about her life and talent. On its breakout single, "Tikuku," she addresses her haters head-on. This song has garnered over 300,000 posts on TikTok going as far as eliciting a challenge in the Nigerian section of TikTok.

Candy Bleakz's second EP, Better Days, was released on March 22 and featured lead single "Para," a rap song featuring African drums, strings and chords. 

Femi One

At just 26 years old, Femi One is a renowned  Kenyan rapper and songwriter. Most of her songs are in Swahili and Sheng — a unique offering as many African rappers perform in a more universal language. 

Over the past five years, Femi One has released back-to-back singles, culminating in her 2019 debut EP XXV. " Two years later, her debut album, Greatness, further detailed her wild style and personality. Tracks like "Balance" are jam-packed with witty wordplay and hidden allusions. She also taps into her gospel roots on Greatness, thanking God for her career on "Adonai."

Her latest single, "B.A," is a pure Afrobeats song that invites listeners to lose themselves in the music and positive energy by throwing open the virtual club doors. 

Sho Madjozi

This South African rapper is known for her bold aesthetic, from her rainbow-coloured hair to her bright costumes. She released her first song, "Dumi Hi Phone," in 2017 and dropped her a genre-bending debut album the following year. Limpopo Champions League explores sounds from hip-hop to EDM.

Sho Madjozi has a quirky habit of writing songs about notable individuals. Her breakout single "John Cena," a tribute to the wrestler and actor, earned her the BET award for Best New International Act in 2019. She also collaborated with Sneakbo, Robot Boi and Matthew Otis on the hit amapiano song "Balotelli," which celebrated the renowned African soccer player. 

Sho Madjozi's music is entirely intertwined with her culture; she raps in the Bantu language Xitsonga and performs traditional dances such as xibelani wearing an adapted 

xibelani skirt. The xibelani (which translates to "hitting to the rhythm") dance is native to Tsonga women, and is performed by girls on special occasions as a celebration of their culture. Sho Madjozi's use of the dance and interpretation of its clothing helps shape her region’s cultural identity.

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Tyla Press Photo 2024
Tyla

Photo: Jeremy Soma

interview

With Her Debut Album, Tyla Is Ready To Make Her Official Introduction: "It's Me In Music Form"

After going global with her single "Water," Tyla aims to do the same with her self-titled debut album. The amapiano star chats with GRAMMY.com about making waves in the genre — and beyond.

GRAMMYs/Mar 21, 2024 - 04:12 pm

One year ago, Tyla was still waiting for her big break. Now, she's the first South African artist to reach the Billboard Hot 100 in more than 50 years, and she's already won a GRAMMY — and it's all because of one song.

The tropical single "Water" instantly made waves, becoming an inescapable hit that topped multiple charts and garnered more than 10 million views on TikTok alone with the "Water" dance challenge. Now, the budding star is ready to prove she's more than her breakout smash.

With Tyla, out March 22, the singer proves the world is her oyster, boasting an unconventional fusion of amapiano, pop, and R&B — even dabbling in Latin with a Becky G collaboration. All of it is the center of her ethos: innovating while simultaneously carving a lane for more South Africans to make their global mark in music, too.

"The music will take [amapiano] to a new space. I feel like it's not only going to live in an African category," Tyla, whose GRAMMY win was in the inaugural Best African Music Performance Category at this year's awards, declares. "I really want African music and singers to sit alongside other artists in Album Of The Year, Song Of The Year."

Ahead of the release, Tyla sat down with GRAMMY.com to dive deeper into her goals for her African peers, the creative process behind Tyla, and how she's acclimated to her newfound pop stardom.

You won a GRAMMY before releasing your debut album. How does that feel? Do you have any other dream career milestones that you still hope to cross?

It feels really good. Really validating. Very humbling. I'm grateful to have achieved such success so early. All of this has been a lot but very, very exciting.

There are so many milestones I'm yet to achieve. I want a No. 1 album and song. I want sold-out performances and world tours. There are so many things. The opportunities are literally endless, so I'm looking forward to the journey.

How have you acclimated to this new life?

I'm just taking it day by day. I'm lucky to have a great team and people from home to keep me grounded in the real world and not overwhelmed with what's happening around me.

The focus has always been on being able to create more, share more, do bigger things, and have more opportunities. That's been my mindset.

With "Water" being such a successful single, did that add pressure for the release of Tyla?

Honestly, "Water" made me want to get in the studio and create again. I didn't have any doubts about the new music. I'm really confident about this album.

For most people, their self-titled album conveys a personal statement. What is the message you will ultimately reveal on Tyla?

I always wanted this album to be my introduction to the world. And I feel like this is the best introduction I could have made. It's me in music form, packaging into a 14-track project. Tyla was the only title that made sense for this one.

I only did my best. I'm sure that the people who receive it well are the people who are meant to hear it. I'm excited to see who loves it, what they have to say, and what comes from it.

**How do you think your approach to music shifted through the production of Tyla, compared to the songs you've made pre-"Water?"**

I'm always learning and trying new things. I may hate something today and love it tomorrow. I've always been that type of person. So, my mind has been up and down.

In terms of the project, "Water" was a confirmation that I was on the right path. This is really my sound, you know? I went again, and me, my team, and the people I work with went even deeper to bring something out that the world will feel is fresh and new. That excites me more than anything at this point.

What would you say are the core elements of amapiano? And how do you feel you're pushing the boundaries of the genre?

I have a pop, R&B approach, which sets it apart. I love adding chanting and bigness to songs, production-wise.

Amapiano and afrobeats always get people moving. It gets me moving. That's something that I love to incorporate in my music. If not in the production, it's in the way I sing, my ad-libs, or the slang I use. I always love to have a piece of home in each song.

You're kind of leading the genre, especially to Gen Z. What does it mean to have that impact as a South African native?

It's a blessing. It is a lot of pressure. Everyone's looking at you. You end up being the fact of a lot of things. I'm lucky to not be the only person there, though. There are a lot of African people dominating things. I'm happy to have that community.

I feel like Tyla is going to live with other genres. Even though having an African category is a huge milestone, I don't want it only to be a global or afrobeats album. I want to see our stuff in the bigger categories, too. I think all of us together are bringing us closer to it.

**For Tyla, you worked with artists from around the globe in Latin America, other parts of Africa, and a few American singers. How was your music-making enriched by this worldliness?**

I learned a lot. I enjoy sitting back and absorbing as much as I can all the time.

I love that my features aren't from one space, too. Like you said, they're from Latin America, Africa, the Caribbean. It's global! I see Tyla as a global album for everyone to appreciate. Everyone can find something.

You've been posting covers on social media since you were a kid. What is it like to look back at them? What would you tell the girl in those videos now?

It's very surreal because I know that little girl believed so hard in it. A lot of times, she was the only person who did. Now that I'm in a space where everyone can see it, it's a reminder that I made it happen. It's a really good feeling to know that I was able to show people that I could and did do it.

If I see little Tyla, I'll just tell her, "Keep whining that waist!"

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