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Pandora's Sound On Summer Music Campaign Launches With DJ Khaled
According to VP of brand marketing & communications Brad Minor, Pandora wants "to empower our listeners to discover the unique summer soundtrack that helps them live their lives at full volume"
Pandora wants to inspire listeners to "to get out and discover their unique songs of the season" through their latest summer campaign, which features tailored playlists, song predicitions and live experiences to take place across the country. The Sound On campaign, now going on its third year, kicked off Wednesday, May 22, with a party featuring DJ Khaled.
“As the temperature heats up, so does the speculation over what will become this year’s song of summer,” said VP of brand marketing & communications Brad Minor, in a press release. "The reality is, everyone’s song of summer is different and is revealed over time. At Pandora, we want to create inspiring experiences on our platform—and out in the world—to empower our listeners to discover the unique summer soundtrack that helps them live their lives at full volume."
Music fans who can't attend the kick-off event can already find a curated playlist of tracks Pandora curators predict will be the hottest of the summer.
For instance, Pandora curators predict that DJ Khaled's latest album, Father Of Asahd, will be one of the most-listened-to albums of the season with songs featuring the late Nispey Hussle, Beyoncé, Cardi B and more.
Live Sound Of Summer events will get fans up close and personal with artist performances, including Natti Natasha on June 19th in Miami, Maren Morris and more. The series will end with a surprise artist predicted to "be a fixture on summer playlists," the company said.
"Every season has a different mood. Our approach to this campaign has shifted away from the comfort of winter and newness of spring to a more carefree and celebratory vision for the summer," said Lauren Nagel, VP & executive creative director at Pandora. "At Pandora, we know summer can sound like more than just a song. It’s about all the different sounds that enhance every summer moment—from the vacation-perfect playlist, to the podcast that opens your world, to the it’s-still-light-out lyrics. Summer is better with sound on."
Rotimi On Performing At ESSENCE Fest, Growing Up African-American & More
The Nigerian-American singer and actor sat down with the Recording Academy to talk about what inspired his latest album, 'Walk With Me'
In 2015, Rotimi stepped into the New Orleans Superdome for the first time to experience the magic of ESSENCE Fest. Four years later, in 2019, the "Love Riddim" singer returned to the celebration as a performer, something he said was spoken into existence.
"Last year me and my manager had a conversation and I said, 'Listen, I'm going to be on the [ESSENCE] mainstage this year. 365 days later, we did it," Rotimi told the Recording Academy at the 25th annual ESSENCE Fest.
Rotimi, also an actor on Starz' "Power," has evolved since his last album, 2017's Jeep Music, Vol.1. The singer said he really hit home with its follow-up, the recently released Walk With Me, a project he worked hard for, putting in hours in the studio after filming on set.
"Walk With Me is the first time I actually felt like I was giving myself as an artist, and personally I feel like with everything else I have going on I wanted to show people that this is really what I do," he said. "I wanted people to understand who Rotimi is, who Rotimi was before, who I want to be and just understand my growth and the journey and my passion for what I do."
Part of why the album felt like such a representation of him is because it embodies beats of his African roots, something he said was very present growing up Nigerian-American.
"I grew up with a lot of Fela Kuti and I grew up with Bob Marley," he said of his musical roots. "But I also grew up with Carl Thomas and Genuine and Usher, so there was a genuine mixture of who I am and what I've grown up to listen to. The actual Walk With Me project was a mixture of influences of Akon and Craig David."
Universal language: Why humans need music
Learn why music is truly a common language that is key to human development and evolution
There's no doubt music finds a way into nearly every moment of our daily lives, whether it's marking milestones such as a first dance at a wedding, the soundtrack to our favorite movie or singing in the shower for fun. In fact, it's hard to imagine times when we are more than an ear-length away from hearing another song.
But why does music mean so much to us? A powerful form of communication that transcends all barriers — music is our common language, but why?
A composer and educator with a lifelong fascination for music, Adam Ockelford has traced our connection with music back to infants and caregivers. Infants are unable to follow words, but they are developmentally primed to trace patterns in sound, such as through the songs a caretaker sings to them. Therefore, understanding music is intuitive for humans, even at a very young age, and it encourages healthy development.
In addition, there may be another evolutionary purpose for music. Music provides a sense of sameness between humans — if you can copy the sounds someone else makes, you must be an ally. This synergy plays a role in human survival because it evokes empathy and understanding, a lesson we still learn from music in today's culture.
"Music is central to the notion of what it is to be human, and spans cultures, continents and centuries," writes Ockelford. "My music, your music, our music can bind us together as families, as tribes and as societies in a way that nothing else can."
Photo: Carlos Alvarez/Getty Images
Rosalía Announces First Solo North American Tour
El Mal Querer Tour, named after the Spanish pop star's latest album, will come to Los Angeles on April 17 in between her Coachella performances
Rosalía is set to perform at some of the most popular music festivals around the globe, including Primavera Sound in Spain, Lollapalooza (Argentina and Chile) and Coachella, but the Spanish pop star isn't stopping there when she gets to the States. Now, she has announced her first solo North American Tour with a string of dates that will bring her to select cities in the U.S. and Canada.
El Mal Querer Tour, named after her latest album, will come to Los Angeles on April 17 in between her Coachella performances. Then she'll play San Francisco on April 22, New York on April 30 and close out in Toronto on May 2.
"I’m so happy to announce my first solo North American tour dates," the singer tweeted.
Rosalía won Best Alternative Song and Best Fusion/ Urban Interpretation at the 19th Latin GRAMMY Awards in November and has been praised for bringing flamenco to the limelight with her hip-hop and pop beats. During her acceptance speech she gave a special shout-out to female artists who came before her, including Lauryn Hill and Bjork.
Rosalía has been getting some love herself lately, most notably from Alicia Keys, who gave the Spanish star a shout-out during an acceptance speech, and Madonna, who featured her on her Spotify International Women's Day Playlist.
Tickets for the tour go on sale March 22. For more tour dates, visit Rosalía's website.
Walk, Don't Run: 60 Years Of The Ventures Exhibit Will Showcase The Surf-Rock Icons' Impact On Pop Culture
The exhibit, opening Dec. 7, will feature late band member Mel Taylor's Gretsch snare drum, a 1965 Ventures model Mosrite electric guitar, the original 45 rpm of "Walk Don't Run" and more
Influential instrumental rock band The Ventures are getting their own exhibit at the GRAMMY Museum in Los Angeles that will showcase the band's impact on pop culture since the release of their massive hit "Walk, Don't Run" 60 years ago.
The Rock Hall of Fame inductees and Billboard chart-toppers have become especially iconic in the surf-rock world, known for its reverb-loaded guitar sound, for songs like "Wipeout," "Hawaii Five-O" and "Walk, Don't Run." The Walk, Don't Run: 60 Years Of The Ventures exhibit opening Dec. 7 will feature late band member Mel Taylor's Gretsch snare drum, a 1965 Ventures model Mosrite electric guitar, the original 45 rpm of "Walk Don't Run," a Fender Limited Edition Ventures Signature guitars, rare photos and other items from their career spanning six decades and 250 albums.
“It’s such an honor to have an exhibit dedicated to The Ventures at the GRAMMY Museum and be recognized for our impact on music history,” said Don Wilson, a founding member of the band, in a statement. "I like to think that, because we ‘Venturized’ the music we recorded and played, we made it instantly recognizable as being The Ventures. We continue to do that, even today."
Don Wilson, Gerry McGee, Bob Spalding, and Leon Taylor are current band members. On Jan. 9, Taylor's widow and former Fiona Taylor, Ventures associated musician Jeff "Skunk" Baxter and others will be in conversation with GRAMMY Museum Artistic Director Scott Goldman about the band's journey into becoming the most successful instrumental rock band in history at the Clive Davis Theater.
"The Ventures have inspired generations of musicians during their storied six-decade career, motivating many artists to follow in their footsteps and start their own projects," said Michael Sticka, GRAMMY Museum President. "As a music museum, we aim to shine a light on music education, and we applaud the Ventures for earning their honorary title of 'the band that launched a thousand bands.' Many thanks to the Ventures and their families for letting us feature items from this important era in music history."
The exhibit will run Dec. 7–Aug. 3, 2020 at the GRAMMY Museum.