On June 23–24 at the Prudential Center in Newark, New Jersey, KCON USA returns to the East Coast, bolstering the growing demand for K-pop artistry in the U.S. Dubbed "KCON 2018 NY," teasers built suspense for the April 19 artist reveal, building to a satisfying peak as NCT 127 and Stray Kids have been added to the lineup.

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Last year the nine members of NCT 127 were newcomers at both KCON 2017 NY and the West Coast KCON 2017 LA, with their hits "Cherry Bomb" and Fire Truck" in tow. The crowd's enthusiasm led Billboard to compare their reception with the 2014 reaction to BTS' debut.

NCT 127's members originate from Canada, China and Japan as well as Korea. The editors at Apple Music honored them as the first K-pop artists on their "New Artist of the Week" list, in addition to hosting them at a "Today at Apple" in-store appearance in Brooklyn.

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JYP Entertainment's Stray Kids, who will be making their U.S. debut, also comprise nine members. They have been heating up the Korean market as emerging artists and Billboard described them last month as the new "power player" that has everyone talking about them. Several members have also been impressive at developing their songwriting talents and contributing to the group's repertoire. Their "District 9" hit was notable for its rap/rock blend and impressive dancing, and is expected to cause raptures at the Prudential Center. In less than a month it has gained more than 20 million YouTube views.

NCT 127 and Stray Kids are joining already announced artists EXID, Heize and Wanna One for KCON 2018 NY. Tickets go on sale on May 11 for the concert and registration for the convention-event begins May 14.

KCON 2018 LA is coming to Staples Center and the LA Convention Center in August. So how hot do we think this summer is going to be? K-hot.

Catching Up On Music News Powered By The Recording Academy Just Got Easier. Have A Google Home Device? "Talk To GRAMMYs"

K-pop is a living, breathing organism. It’s way beyond just pop music from South Korea — more like a whole microcosm that includes culture, tech, fashion, other music genres, and even other countries. Its boundaries are increasingly blurry: there are K-pop groups releasing albums entirely in English and American groups being created under the K-pop business model. Where does it end, and where does it begin?

No one knows exactly. What we do know, though, is that the industry and all its adjacent productions remain one of the most experimental and innovative. K-pop aims to appease the biggest crowds possible, but it’s also unafraid to leap into new ways of making music and building fan communities.

These are some of the traits that make it so exciting — whether it’s a 24-member, NFT-based group like tripleS or a song about baggy jeans, you never know what awaits around the corner. As K-pop continues to expand and surprise, here are five trends that marked the industry in 2023.

Boy Groups To The Front

If 2022 was the year of girl groups in K-pop, 2023 saw a wave of boy groups rising up to the challenge. While female acts continue to thrive — with exciting names like Loossemble, Kiss of Life and tripleS joining the industry — it was this year’s male debuts that attested the beginning of a new era.

Monster rookies ZEROBASEONE broke all-time records by selling over 1 million copies of their first EP, July’s Youth In The Shade, on the first day of release. The nine-member group was formed through survival TV show "Boys Planet," and was marketed as the initiator of K-pop’s fifth generation. That statement is not as simple as it looks (many factors contribute to a change of generations in K-pop, not just debuts), but it pointed to a definite handing of the torch.

There were also fresh teams coming from some of the most well-established K-pop agencies this year. Xikers, the younger peers of ATEEZ at KQ Entertainment, debuted in March. In May, BoyNextDoor came forth from KOZ Entertainment, a subsidiary of HYBE (BTS, TXT, and more) founded by the singer, producer and leader of Block B. In September, RIIZE met the world as SM Entertainment’s first non-NCT-related boy group since 2016.

Other promising newcomers include Xodiac, 8Turn, Evnne, TOZ, and Ampers&One — many of whom are former contestants of "Boys Planet" — and it becomes clear that 2023 set the bar for a new generation of boy bands to come.

Living In The Age Of TikTok

"The ideal recipe for a great K-pop song would be a catchy hook/chorus — which is usually in English so more people can sing it — and a danceable song that can bring on a choreography that is infectious enough so people want to learn them and make TikToks," manager and A&R consultant Marion Van der wees told GRAMMY.com earlier this year. 

Van der wees’ statement rings true. While TikTok and Instagram Reels have been popular in K-pop for a few years, they became the norm in 2023. From rookies like Lun8 to industry veterans like Red Velvet, every release now comes with an obligatory video "challenge" for those platforms, intended to be replicated ad infinitum by the artist, their peers, and their fans.

As K-pop becomes increasingly fandom-focused, these challenges also serve as one of the main forms of interaction between artists of different labels, styles, and levels of experience who wouldn’t normally engage with each other. It’s less a question of going viral, and more of cross-promoting, exposing themselves to new audiences, and gifting fans with unique content.

Besides all that, newer groups like RIIZE are tapping into Gen Z’s online habits and reveling in their spontaneity: they gained buzz for replying to fans’ comments and for posting relatable (if a little unhinged) videos, just like any teenager would.

AI Dreams (Or Nightmares?)

While AI music and virtual artists have been on exponential rise since the COVID-19 pandemic, 2023 was the year where K-pop truly embraced them. Virtual girl group MAVE: amassed over 26 million views on their debut single, January’s "Pandora," and virtual boy group PLAVE, who also debuted this year, became the first of their kind to perform at KCON LA in August.

In May, entertainment giant HYBE launched Midnatt, the alter ego of singer-songwriter Lee Hyun. Although Hyun is a real person, his first single "Masquerade" was released in six languages (English, Korean, Spanish, Japanese, Chinese and Vietnamese) through the utilization of Supertone, an AI audio company that HYBE acquired in January. Supertone modulated Hyun’s tone, pronunciation, delivery, and even shifted his voice from male to female.

AI is also shaping how fans interact with artists — you can even talk to the digital twin of GOT7 member Mark Tuan now. Created by New Zealand company Soul Machines, Digital Mark Tuan is available 24/7 via OpenAI’s GPT3, and aims to "connect with fans, share stories about the real Mark Tuan, and cement his presence in the metaverse," according to Soul Machine's website.

These projects have growing audiences, but there’s still plenty of discussion on whether K-pop and AI’s mix has yielded positive results. As best summarized by songwriter/producer Wonderkid on Grammy.com’s roundtable, K-pop’s relationship with AI "looks good on the surface, but we recognize what is missing in half a second. I think of it as falling in love with a robot: it may someday be possible, but it would take a very, very long time."

Softer Sounds And Chill Vibes Proliferate 

K-pop has always been known for shaping different musical genres into something of its own. This diversity — spanning from reggae to classic orchestra, sometimes all in one song — is part of K-pop’s DNA. Superstars like Stray Kids and NCT 127 often have their styles described as "noise music," and girl groups like BLACKPINK and ITZY rose to the top with hard-hitting beats, spawning a trend that is still followed by several rookies.

This bold, in-your-face style of K-pop will likely always exist, but a new trend has begun to emerge. Songs from rookie groups like NewJeans, IVE, and even Fifty Fifty (see their viral "Cupid") are softer and have the calming effect of putting on earphones in a busy office.

NewJeans’ December 2022 single "Ditto" was inspired by Baltimore club but also manages a more chill vibe. The year-round hit achieved the coveted PAK — Perfect All-Kill, meaning it  charted at No. 1 on real-time, daily and weekly charts on all major South Korean music streaming platforms. IVE’s disco-infused "I Am" was another PAK winner, and so was the duo AKMU’s bouncy ballad "Love Lee."

The trend toward more mellow sounds is also present in three of BTS’ solo projects this year: Jimin came forward with the synth-pop of "Like Crazy," V approached soul and jazz on his "Slow Dancing," and Jung Kook channeled Michael Jackson with the funky "Standing Next to You." Even the debuting boy groups of this year have chosen more laid back sounds. Zerobaseone sampled A-ha’s "Take on Me" for "In Bloom," and RIIZE’s synth-laden "Get a Guitar" is filled with nostalgia. As industry trendsetters veer towards pleasing melodies and chill vibes with retro inspirations, these sounds are certain to become even more widespread in the following years.

K-Pop Beyond The K

"For K-pop to truly become mainstream worldwide, the ‘K’ in K-pop needs to be removed, and it should just be ‘pop’ in itself," HYBE chairman Bang Si-hyuk said in a press release about the label’s latest endeavor: a trainee survival show called "The Debut: Dream Academy," which premiered on Sept. 1. In partnership with Geffen Records, HYBE embarked on "a worldwide search for the next global girl group," receiving over 120,000 applications from Argentina to Japan. The resulting six-member group, KATSEYE, will likely debut next year, followed by a Netflix docuseries.

A few months prior, JYP Entertainment (home to groups like TWICE and Stray Kids) also announced the reality competition show "A2K (America2Korea)", in partnership with Republic Records. Their goal was to create a U.S.-based girl group with members of diverse backgrounds, but who would be trained under the K-pop system. The resulting sextet, VCHA, released their first single album, "SeVit (New Light)," in September.

Add to that SM Entertainment, who helms groups like EXO and NCT, teaming up with UK production company Moon&Back in order to launch a boy band in early 2024, and you have nearly all of K-pop’s biggest players placing bets on Western-based projects. As K-pop has always been an export-driven industry, these moves are no surprise — but 2023 marked a year where companies were finally successful in applying the K-pop model to form artists in markets outside of Asia.

Whether VCHA, KATSEYE, and other groups will be successful remains a mystery, but their existence points to a shift. As THEBLACKLABEL singer and producer Vince mentioned in Grammy.com’s roundtable, "we don’t call pop music from America ‘American pop’, we just call it ‘pop.’" K-pop might be headed in the same direction.

2023 In Review: 5 Trends That Defined Hip-Hop

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

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He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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Fall has already begun, and 2023 enters its final act with the beginning of October. However, that doesn't mean the music has to slow down — this month offers plenty of new releases for everyone from rap fans to country aficionados.

The month starts with Sufjan Stevens and the release of Javelin, his first fully-written album in eight years. On the same day, after several postponements, Drake will finally put forth For All the Dogs. Later in the month, blink-182 will make a long-awaited return with One More Time…, their first album featuring the original members since 2011, and Migos rapper Offset will drop his sophomore record, Set It Off.

There's also new work from Troye Sivan, NCT 127, Metric, Gucci Mane, and Taylor Swift closing off the month with the re-release of 1989 (Taylor's Version).

Don't let the falling leaves bring you down — below, GRAMMY.com compiled a guide with 15 must-hear albums dropping October 2023.

Sufjan Stevens - Javelin

Release date: Oct. 6

The last time Sufjan Stevens released an album fully written by himself was 2015's Carrie & Lowell. Javelin, his upcoming tenth studio album, will finally break this spell.

Mostly recorded at Stevens' home studio and featuring contributions from several friends (including the National's Bryce Dessner), the 10 tracks of Javelin bring back sounds of "70s Los Angeles' studio opulence" and vibes of a "detailed yet plain" self-portrait, according to a press release.

The album also features a cover of Neil Young's "There's a World" and an ambitious, 48-page art book with collages and essays written by Stevens. Javelin is preceded by the soothing single "So You Are Tired" and the spaced-out "Will Anybody Ever Love Me?"

NCT 127 - Fact Check

Release date: Oct. 6

Within the NCT constellation, NCT 127 is the subgroup anchored in South Korea's buzzing capital, Seoul. Since debuting in 2016, the nine-member ensemble has been infusing the city's vibrancy with innovative EDM and hip hop mixes.

On Oct. 6, NCT 127 will return with their fifth studio album, Fact Check, bringing in another round of their experimental K-pop sound. Consisting of nine songs, including lead single "Fact

Check (Mysterious; 不可思議)," the album expresses 127's confidence.

So far, they released a wealth of teasers that are linked to NCT's overall "dream" concept, video contents, and a highlight medley of the album tracks. After the recent ronclusion of NCT Nation, NCT's first full-group concert in South Korea and Japan, fans are expecting 127 to announce tour dates.

BoyWithUke - Lucid Dreams

Release date: Oct. 6

Mysterious masked singer and TikTok phenomenon BoyWithUke will continue his dream-themed saga with the release of Lucid Dreams, his fourth studio album.

According to a statement by the Korean American star, Lucid Dreams is meant to express "my desires, my fears, my past, and my dreams." He also adds that the each song on the album is "like a different step on the path. I'm facing past traumas, making the music I want to make, and figuring out who I am."

That development can be seen on pre-releases "Migraine" and "Trauma," where he opens up about mental health and childhood struggles over signature ukulele strings. In his own words, this album is truly "BoyWithUke blossoming, spreading his wings, and finding himself."

Drake - For All the Dogs

Release date: Oct. 6

After several postponements, Drake's eighth studio album is finally ready to meet the world. For All the Dogs is spearheaded by singles "Search & Rescue" and "Slime You Out" featuring SZA.

The album's tracklist is still a mystery, but it will reportedly feature names like Nicki Minaj, Bad Bunny, and Yeat, with production credits from 40, Bnyx, and Lil Yachty, among others. For All the Dogs is also linked to the Canadian rapper's debut poetry book, Titles Ruin Everything: A Stream of Consciousness — a 168-page collection written in partnership with longtime friend and songwriter Kenza Samir.

The album follows Drake's two 2022 studio albums: Honestly, Nevermind and Her Loss, in collaboration with 21 Savage. Currently, Drake is finishing up his It's All A Blur North American tour — one of the reasons why the album has been postponed before.

Troye Sivan - Something to Give Each Other

Release date: Oct. 13

On an Instagram post, Australian singer Troye Sivan stated: "This album is my something to give you — a kiss on a dancefloor, a date turned into a weekend, a crush, a winter, a summer. Party after party, after party after after party. Heartbreak, freedom. Community, sisterhood, friendship. All that."

Something to Give Each Other is Sivan's first full-length album in five years, following 2018's Bloom. In an interview with Entertainment Weekly, he revealed many of the inspirations behind this work, including partying, movies like Lost in Translation and Before Sunrise, and simple, ice-cold glasses of beer.

The trippy atmosphere of the album can be felt through pre-release singles "Rush" and "Got Me Started" — which features a sample of Bag Raider's omnipresent 2011 hit, "Shooting Stars." 

Offset - Set It Off

Release date: Oct. 13

Migos rapper Offset said in a statement that his sophomore album, Set It Off, took over two years to finalize. "This season is personal for me. It marks a new chapter in my life," he added.

A follow-up to his 2019 debut LP, Father of 4, the album will feature appearances by stellar names such as rapper Future, Travis Scott, Chloe Bailey, and Latto, as well as Offset's wife Cardi B, who appears on single "Jealousy."

Later in the statement, Offset said he feels "like Michael Jackson coming from a successful group breaking records to superstardom on my own. This body of work is healing for me and a letter to my fans and supporters." Lead single "Fan" brings back that comparison through many Michael Jackson references in the music video — a clever choice for the rapper's keen self-awareness.

Metric - Formentera II

Release date: Oct. 13

Exactly one year after the release of Formentera, indie royalty Metric took to social media to announce their ninth studio album, Formentera II. "Sometimes I feel like I'm in a damn maze and maybe you do too, or maybe you have it totally together, or maybe you feel like you're always floating somewhere in between," they wrote. "Wherever you're at right now, I am here to guide you to the rocking️ conclusion of our Formentera I & II odyssey."

The Canadian band also shared lead single "Just the Once," which was described by vocalist Emily Haines as a "regret disco" song in a press statement. "It's a song for when you need to dance yourself clean," she added. "Beneath the sparkling surface, there's a lyrical exploration of a simple word with many meanings. Once is a word that plays a game of opposites."

In support of the release, Metric revealed another single, "Who Would You Be For Me," and will be playing special concerts in NYC, L.A., Toronto, London, Paris, Berlin, Mexico City, Monterrey, and Santiago starting Oct. 10. The concerts will also celebrate the 20th anniversary of their debut LP, Old World Underground, Where Are You?

Riley Green - Ain't My Last Rodeo

Release date: Oct. 13

Alabama country star Riley Green has a moving story behind his second full-length album. Echoing the 2019 hit "I Wish Grandpas Never Died," Ain't My Last Rodeo came from one of the last conversations the singer shared with his late grandfather, Buford Green, who was an essential figure shaping his love for music and nature.

"I was fortunate enough to grow up within about three miles of my grandparents, so they were a huge part of my growing up and who I am — and this album is a lot of who I am," Green said in a press release. "This is really the first time I was able to really take my time, write and record songs that really felt like a cohesive album."

Ain't My Last Rodeo features 12 tracks (including a cover of Tim McGraw's "Damn Country Music")  and collaborations with Jelly Roll and Luke Combs. In February 2024, Green will embark on a 34-stop tour throughout the U.S.

The Drums - Jonny

Release date: Oct. 13

As its title suggests, the Drums' upcoming sixth studio album, Jonny, dives deep into current solo member Jonny Pierce's life. According to a press release, the album mainly explores "the deep-rooted childhood trauma Pierce experienced growing up in a cult-like religious community in upstate New York."

The singer explains further: "When I finished Jonny, I listened to it, and I heard my soul reflected back at me. It is devastating and triumphant, it is lost and found, it is confused and certain, it is wise and foolish. It is male and female, it is hard and gentle.

"To encapsulate one's whole self in an album, to honor each and every part of you, even the parts that feel at odds with each other, is to make something deeply human, and because my religion is humanism, the album becomes a sacred place for me to worship. Each feeling a different pew, each song a hymn to the human heart."

In the past few months, Pierce gave insight into the 16-track, indie-pop collection through singles "I Want It All," "Plastic Envelope," "Protect Him Always," "Obvious," and "Better." Jonny is the band's first full release since 2019's Brutalism.

Gucci Mane -  A Breath of Fresh Air

Release date: Oct. 17

Following 2016's Ice Daddy, Atlanta rapper Gucci Mane's sixteenth studio album will be named A Breath of Fresh Air.

In it, Mane is likely in his most vulnerable, relatable state yet. "I kind of wanted to let people know that I go through pain," he stated in an interview for Apple Music (via Revolt). "Like I said, I didn't want to have so much just superficial topics. I hit people and let them know, 'Hey, this was going on,' but it ain't a bad thing. It's okay to be happy. You know what I'm saying?"

According to iTunes, the album is set to have two discs and 24 songs, including singles "Bluffin" featuring Lil Baby, "Pissy"  featuring Roddy Ricch and Nardo Wick, "King Snipe" with Kodak Black, and "06 Gucci" with DaBaby and 21 Savage.

blink-182 - One More Time…

Release date: Oct. 20

blink-182's newest single, "One More Time," is a hard-earned reflection about what really matters in life. The punk rock trio, which hadn't been reunited since 2011's Neighborhoods, now realizes how personal struggles impacted their friendship, and how they hope to make it different in the future.

"I wish they told us, it shouldn't take a sickness/ or airplanes falling out of the sky," they sing, referencing Travis Barker's 2008 plane crash and Mark Hoppus' 2021 cancer diagnosis. "I miss you, took time, but I admit it/ It still hurts even after all these years."

A proof of maturity since they stepped into music in 1992, the heartfelt single is also the title track off upcoming LP One More Time... Featuring 2022's "Edging" and "More Than You Know" as well, the album was recorded mostly during their reunion tour this year, and boasts 17 tracks in total.

Sampha - Lahai

Release date: Oct. 20

Lahai is Sampha's grandfather's name and his own middle name. Now, it will become part of his musical history — the singer's sophomore studio album and follow up to 2017's acclaimed Process is due Oct. 20.

Over social media, Sampha described the record through a series of words as intriguing as his music: "Fever Dreams. Continuums. Dancing. Generations. Syncopation. Bridges. Grief. Motherlands. Love. Spirit. Fear. Flesh. Flight." Featuring contributions from singers like Yaeji, El Guincho and Yussef Dayes, it will feature 14 tracks that seemingly take a more positive tone than his previous work.

In a statement about lead single "Spirit 2.0," the south London singer said "it's about the importance of connection to both myself and others, and the beauty and harsh realities of just existing. It's about acknowledging those moments when you need help — that requires real strength."

Starting Oct. 12 in his hometown, Sampha will play a string of concerts throughout the U.K., Europe, and North America, wrapping it up on December 4 in Berlin, Germany.

Poolside - Blame It All On Love

Release date: Oct. 20

"I've spent 15 years being like, 'f—your rules,' and I finally feel like I'm not trying to prove anything or anyone wrong," says Jeffrey Paradise, the man behind "daytime disco" project Poolside, in a statement about his upcoming album, Blame It All On Love.

"It's just pure, unfiltered expression, and that's why I'm really excited about this record," he adds. The album bears 11 tracks described as "funky, soulful, laidback, and full of hooks" — as can be seen in singles like "Float Away," "Each Night" featuring Mazy, and "Back To Life" with Panama. According to the same statement, "the production marks a return to his live music roots and finds ease in simple and radiant layers of sound, even as it comes face-to-face with the complex reality of one's dreams come true."

Blame It All On Love is the follow-up to 2020 and 2021's duo Low Season and High Season. Poolside is on tour across the U.S. until Oct. 14.

Black Pumas - Chronicles of a Diamond

Release date: Oct. 27

Black Pumas' long-awaited second studio album, Chronicles of a Diamond, is "wilder and weirder" than its predecessor, according to an official statement. It is also the Austin-based duo's "fullest expression" of "frenetic creativity and limitless vision."

The album contains 10 tracks that expand on their trademark psychedelic soul sounds, as it can be seen in singles "More Than a Love Song" and "Mrs. Postman." "I wanted to make something we'd be thrilled to play live 200 days a year," says singer/songwriter Eric Burton in the same statement. "I wanted to be able to laugh, cry, bob my head, do the thing: it was all very much a selfish endeavor."

After the release, the Black Pumas will embark on a U.S. tour starting Dec. 4 in Austin, Texas, and follow into an European tour starting March 15 in Paris.

Taylor Swift - 1989 (Taylor's Version)

Release date: Oct. 27

Just three months after the release of Speak Now (Taylor's Version), Swifties will be treated to the singer's fourth re-recorded album this month: 2014's 1989. "To be perfectly honest, this is my most FAVORITE re-record I've ever done because the five From The Vault tracks are so insane," she revealed over social media.

As usual with Swift, the announcement of the album was marked by a slew of hints, starting with the news' date — Aug. 9, or 8/9 — during the final U.S. stop of her Eras Tour at Los Angeles' SoFi Stadium. On that day, she also debuted new, blue outfits that alluded to 1989's assigned color. Afterwards, the discovery continued through a partnership with Google Search for fans to solve word puzzles in order to discover the titles of the five "From the Vault" tracks.

The album, which Swift said "changed my life in countless ways" will be available in digital, cassette, CD, and vinyl. She will also release deluxe versions in four different colors: crystal skies blue, rose garden pink, aquamarine green, and sunrise boulevard yellow.

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When NCT released their debut album, NCT 2018 Empathy, an accompanying documentary video mapped out what connects all of its pieces. "NCT shares dreams," utters a voice in English, with another adding in Mandarin, "The tones become one and become music."

This comprehensive scope — where "openness" and "expandability" are the main principles — began developing in January 2016. Then, SM Entertainment founder Lee Soo-man announced the origin of a mega-ensemble called Neo Culture Technology that would have an ever-growing number of members organized under different units with the objective of transforming into a global entity. In the spring of that year, the first iteration, NCT U, debuted with "The 7th Sense," setting the rollout for the subgroups NCT 127, NCT Dream and WayV.

Fast forward to present times, and this supergroup has become one of the most influential K-pop acts in the industry. Currently, there are 20 active members highly skilled in a diverse amount of fields, and each NCT ramification — now six in total — stands out with a unique identity. The entire NCT collective has also teamed up for full-length productions (2018's Empathy, 2020's NCT 2020 Resonance, 2021's Universe, and the newly minted Golden Age), showcasing the full extent of their potency.  

Considering all of this, 2023 has been a transitional year. NCT Dream and NCT 127 concluded their first world tours since the Coronavirus pandemic hit; WayV had its first ventures outside Asia; NCT DoJaeJung was formed; and leader Taeyong debuted as the first official NCT soloist. But most notably, SM Entertainment ended the group's endless expansion, with the upcoming NCT Tokyo being the last subgroup joining the juggernaut.

To celebrate the Aug. 28 release of NCT's fourth studio album, Golden Age, GRAMMY.com breaks down every permutation existing within the NCT system. 

NCT U

As NCT's first subunit, NCT U is considered the core of the intricate engine that binds the supergroup's system. Its constitution is multifaceted and malleable, embodying the premise of all that is the world of Neo Culture Technology, a dominion where the possibilities are infinite.

This extension operates as a nexus where the presence and number of members vary depending on the conceptual choices for each release, opening the door to countless alliances that flaunt their artistic agility. The "U" of its name means "United" — referring to the link between the NCT family.

In early April 2016, the initial lineup of NCT U — Taeyong, Ten, Doyoung, Jaehyun, and Mark — released its debut single "The 7th Sense"; later comebacks like "Baby Don't Stop" and "BOSS" now exist as some of the best songs K-pop has offered in recent years. For Golden Age, this first combination of NCT U got together once again for the record's title track "Baggy Jeans."

NCT 127

By taking Seoul, South Korea, as their base of operations, NCT 127 — its name representing the longitude coordinates of this capital city — have made headway in the world of K-pop as an overwhelming force. For the nine-member contingent (Taeyong, Taeil, Johnny, Yuta, Doyoung, Jaehyun, Jungwoo, Mark, and Haechan) maximalism is a major part of their artistry, and their stage power is nothing short of exciting.

It all starts, of course, with a catalog heavily rooted in EDM and hip-hop, sometimes laced with irresistible R&B transitions that emphasize the shapeshifting eccentricity of their soundscape. The 2016 debut single "Fire Truck" activated this distinctive (and often divisive) music style that eventually stretched to achieve mainstream acknowledgment. But don't be fooled — the group also know how to tap into the luscious side of things (think 2017's "Sun & Moon" and 2019's "Highway to Heaven").

With the release of their second full-length project, NCT #127 Neo Zone — The 2nd Album, in 2020, NCT 127 cemented their position in the upper echelons of K-pop; the album sold a little over million copies, a first for any NCT division. But their next productions, 2021's "Sticker" and 2022's "2 Baddies," proved to be even bigger, both commercially and sonically — they each surpassed 2 million sales, and the booming experimentation continued pushing boundaries. 

Just when you think NCT 127 is living in their zenith, they keep bringing surprises to the game. And they will likely do it again with their fifth full-length album, Fact Check, which is slated for Oct. 6.

NCT Dream

Youthful, captivating and graciously irreverent, NCT Dream is composed of Mark, Renjun, Jeno, Haechan, Chenle, Jaemin, and Jisung. They entered the K-pop landscape hoverboarding (literally) in 2016 with their debut single "Chewing Gum," a joyful vignette of their budding talent.

Originally devised to be both an entry and a nonpermanent harbor for the freshest recruits until they reach the age of 19, NCT Dream had its graduation system dissolved by SM Entertainment in 2020, thus earning a fixed status. Then, Mark Lee — the group's leader and the only member who left — returned for the arrival of NCT 2020 Resonance, where the song "Déjà Vu" saw the septet reunited after almost two years. It was a moment of equal happiness for the fans and the members, as the looming uncertainty of the group's fate vanished.

And as The Dreamies (as they're affectionately called) matured, so did their music. The aural landscape evolved from ebullient teen pop to an adventurous blend of hip-hop and R&B steered by their vocal prowess, resulting in a formula that has paid off. NCT Dream's first studio album, 2021's Hot Sauce, gave them the title of "million-sellers," a milestone replicated in subsequent projects "Hello Future," Glitch Mode, "Beatbox," and their latest full-length venture, ISTJ, which was released on July 17.

WayV

In NCT's oneiric cosmos, WayV (an abbreviation of "We Are Your Vision") is a subgroup whose identity stems from an amalgamation of C-pop and K-pop. Its artistic components fuse Mandarin, Korean and English to navigate lyrical tales threaded with blaze and fantasy, all while bending the frontiers of time. "I finally saw the light hidden behind the darkness," they sing in their 2020 single "Kick Back." "After deciding on the final truth / Unfold the secret of time again."

Formed by Kun, Ten, Xiaojun, WinWin, Hendery, and YangYang, this China-focused iteration debuted in January 2019 with "Regular," the lead song of their first single album, "The Vision." Since their conception, WayV have molded a niche of entrancing, genre-defying music, and B-sides like "Love Talk," "Electric Hearts," or "After Midnight" showcase said idiosyncrasy. Within their lineup, the subunits WayV-TEN&YANGYANG and WayV-KUN&XIAOJUN also inject inventiveness to their repertoire, proving they're authentic chameleons.

At the tail end of 2022, the sextet unveiled Phantom, their fourth EP that marked the conclusion of a two-year lethargy, and a new beginning where they stand stronger than before. 

NCT DoJaeJung

While sonic risks permeate as the key ingredients across all the NCT branches (mainly in their title tracks), this trio — made of vocalists Doyoung, Jaehyun and Jungwoo — found its footing in more conservative territories. The creative direction is nectarous and seductive, dabbling with motifs of longing and romance.

The development of NCT DoJaeJung was previewed in October 2022 during NCT 127's concert tour Neo City – The Link, but the official outset happened last April with their first EP, Perfume. The six-track mini album shines a light on the three members' voices that dazzle over classic cuts of R&B, with the eponymous lead single being the climax. This is a mere taste of what these guys can offer, and a prologue for more alluring releases to come.  

NCT Tokyo

With the concept of NCT's unlimited expansion reaching its final phase, SM Entertainment also announced the formation of one last subgroup — tentatively named NCT Tokyo. 

This ramification already includes Sion and Yushi, members of the pre-debut team known as SM Rookies, who were presented to the public last June and will be completed by aspiring idols selected through the reality show "NCT Universe: LASTART." 

As of press time, the competition is ongoing and features trainees from Japan and South Korea challenging missions to display their range of abilities. Throughout the episodes, they are being mentored by different SM artists, and at the end of each round, evaluations come courtesy of K-pop legends BoA, Super Junior's Eunhyuk and vocal trainer Jang Jinyoung. The debut date of NCT Tokyo is yet to be determined, but it will surely serve as a dynamic addition to the NCT universe.

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