"Hello, we are Stray Kids!" they shout enthusiastically, just before someone howls for a few seconds with exuberance. It’s fitting, considering that the South Korea-based boy band just released their first LP, Go Live, prior to hopping on the phone to discuss the June 17 release.

Featuring a total of 14 tracks, Go Live is a sonic taste of what Stray Kids has to offer. A group of eight members who hail from Asia and Australia and came together under K-pop label JYP Entertainment in 2017, the act has been together for less than half a decade. But in that short while, since the drop of their first "unofficial" release, 2017’s Mixtape, which arrived before their formal debut as a K-pop act in 2018 with the I am trilogy followed by their 2019 Clé album series, they’ve made a name for themselves for their fiercely frank approach to both their world view and experimental music making, with internal production team 3racha, made up of members Bang Chan, Changbin and Han, taking center stage as the guiding hands of Stray Kids' discography.

Go Live, which debuted at No. 6 on Billboard’s World Albums chart upon its release, is a different look for the group. They did away with the thematic approach they used when crafting prior album series’, and instead decided to go with a more free-flowing, spontaneous creation method, which resulted in a diverse soundscape that reflects the moments they ideated songs (see the culinarily inspired single "God’s Menu").

"Because it’s our first full album, we want to show a vast variety of colors, or taste, in our so-called menu of the track list," Changbin told GRAMMY.com during a conversation with Stray Kids over the phone from Seoul about the act's first LP. "The creative process just happened on the spot, so we just wanted to make it raw and feel alive, as much as there are a lot of different flavors in Stray Kids and our music."

This interview was edited for clarity, and was conducted in both English and Korean.

How're you feeling nowadays? You must be pretty busy considering you just released the new album.

Bang Chan: We’ve been busy, but luckily everyone’s been in the finest condition, so we’re all really good right now.

Felix: We’re healthy!

Always good to hear, especially considering all that’s going on in 2020. Which, excitingly, includes the release of your first official LP, Go Live. What inspired you to release this album to the world?

Bang Chan: Because it’s our first official full one, I think we put a lot more effort into it and we really wanted to show everyone what our true colors were, what Stray Kids is best at. I think what really inspired us to complete this album was to show what we make on the spot. This is really hard to explain, can you give me a moment? [Pauses.] Okay, so before, with our other [I am and Clé] series’ albums, we thought of the message we wanted to write about, and then we would write the music and sort things out. But with this album, we made everything on the spot. Whatever we wanted to say, we just made it.

You mentioned that you wanted Go Live to show your true colors. Do you feel the past albums didn’t really do that?

Bang Chan: In our past albums there were our true colors as well, but what I meant was that through this album the process was just a bit different. Before, we would choose the message first but with this one it was more about a right now kind of thing. Whatever happened happened, and it would come out as it is.

So this album is kind of a reflection of the moment rather than an idea or message you’re putting into it.

Bang Chan: Yes. For example, our first song "God’s Menu." It might be weird to see the title, "God’s Menu." But in Korean, it’s called “Shin Menu (神메뉴),” and it has two meanings. One is “God’s Menu” and one is “New Menu.” With that wordplay, we wanted to relay how the way we relate to music could be like cooking [something new up], we wanted to take that image and put it out to show what we’re made of.

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You must have a strong relationship to food to base your whole album on it?

Bang Chan: Everyone loves food in our team.

Felix: Ever since, you know, we trained [to be part of Stray Kids under JYP], we had food together so it’s become natural for us to eat a lot together. And, even without me realizing, way before this album came out, I started cooking food for the team just as a hobby, seeing I could bring my energy to the group that way. I feel that it was really right for this album, since I cook and love food. 

Why did you decide to name the album Go Live?

Bang Chan: We wanted to exhibit something different. Of course, we could have named this whole album God’s Menu but we wanted to show that we, Stray Kids with their music, are that itself. They are alive, they are raw, there’s no special ingredient, there’s no special filter. It is what it is, and that’s what we wanted to show through this album.

Beyond the single, are there any songs that members have particular connections to? Either as songwriters or just because you like them?

Bang Chan [about Changbin]: He’s thinking deeply. He loves every song.

Changbin: "God’s Menu."

I.N: "Haven"

Han: I’m going to choose "Blueprint." That’s a good song.

Hyunjin [sings]: "TA"

Seungmin: "Blueprint" also.

Felix: "God’s Menu."

Bang Chan: I will have to choose "God’s Menu." Yea, I can’t choose.

Lee Know: "Easy."

Han: Nobody answered [the song I wrote the lyrics for] "Another Day." A bit sad. Yea… Nobody. No one. [Members all laugh.]

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This is your first LP, so, aside from how you approached the creative process differently, were you in a different headspace while approaching this release?

Seungmin: The albums that we released so far have our own story, but this full-length album, I think, contains what Stray Kids is all about. For example, there is a lot of music of various genres, because we wanted to tell you that we can enjoy these different kinds of music. It’s very meaningful that it’s our first full-length album so we worked more and more hard.

Stray Kids is known for its kind of edgy, experimentally aggressive approach to music, especially for singles, but on this album there’s a lot of diversity, and a lot of the songs, like "Another Day," "Blueprint" and "Phobia" were pretty mellow. Is that because rather than telling a story you were focused on showing a broader, truer representation of Stray Kids?

Bang Chang: Well, I mean, we do experiment a lot with our songs. But like you said there are some easygoing songs as well as experimental songs. There’s a whole package, isn’t it? That’s what we’re going for, because there can be times when you need to take a break. Even in a novel, there’s a whole structure where it goes really crazy but then cools down for a bit. Even in a full-course meal, you get the appetizer, the entree, the dessert. It’s all one big package, and that’s what we were going for.

You have had a hands-on approach to songwriting since prior to your debut. Do you feel your songwriting process has changed at all over the years?

Changbin: If there’s one thing we’ve gotten better at, or grown out of, is that our creative writing process comes a lot faster. What we want to write about in the moment, the ideas come faster as well. Because it’s our first full-length album, we were able to put in a lot of songs so that being an opportunity for us was just really exciting, it was really exhilarating, it made us more excited and it made us want to create more ideas to write about. The whole creative process of this full-length album, it was really special. Just playing around with music and being able to do whatever we want. I think that was really special.

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What’s the overall message you want listeners to take away from Go Live?

Bang Chan: There’s a lot of flavors in the album, but if there’s anything that we want listeners to get out of it… You know, "Stray Kids has their own very special genre." I mean, I can’t tell them to think like that. But if they do think like that, I think it would be one of the hugest compliments we can get, for Stray Kids' music to have their own different genre. I think that’d be really amazing. I think it’d be really special for us. Yeah… But for the first listen of our album, I hope listeners can realize that Stray Kids really have fun when making their own music, and really experiment a lot, and really enjoy making genuine music.

You mentioned how fun the process is to create music, but it’s still work. How do you keep finding motivation and joy in this even when those times come where it may be hard to approach your work?

Felix: Honestly, for us, we have no problems at all because, all thanks to [our fandom], Stay [Stray Kids' fandom name] we’re still on our track, still on this journey. For us, there’s no end to it, so we always keep striving towards the goal we haven’t seen yet. There are always bits and pieces that we’re still picking up together. It’s all thanks to Stay, that they’re right beside us, that we get to walk this journey without any trouble.

Bang Chan: And another thing to add onto what Felix said. Of course, we have our fans, our lovely Stay who are right there with us. Not only that, but what’s most important for Stray Kids is Stray Kids itself. Every member relies on each other, every member really helps each other, every member really trusts and loves each other, and that’s what’s really important for Stray Kids.

Felix: Woah… Mic drop. [All cheer.]

Felix said that you’re still on your path to achieving your as-of-yet undetermined goal. So what is something you think you might want to achieve in the future?

I.N: One of my main goals, and one of Stray Kids’ goals, in 2020 is to show not only Stay but a lot of people what Stray Kids’ performance is all about. I want to give a lot of people energy through performances, and energy, inspiration, and strength through our music. 

Final question: What’s something random you’ve never told your fans?

Bang Chan: I really enjoyed watching Community, it’s really, really funny. And The Big Bang Theory.

Felix: I actually enjoy baking instead of cooking. So far I make brownies, but I’m trying to find other stuff to do.

Bang Chan: Yea, I’m trying to make him make chocolate chip cookies. He won’t make it, but I really like chocolate chip cookies. He’s being annoying. He makes a whole lot of brownies, just to be energizer.

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On her debut solo EP, (G)I-DLE's YUQI has one wish: for all the "freaks" around the world to confidently sing along with her.

YUQ1 boasted a whopping 500,000 pre-order sales prior to its April 23 release, demonstrating the Chinese singer/songwriter's tremendous popularity. YUQI's creative flair permeates everything from the music itself to its accompanying visuals, as does her desire to stand alone. "I’m a certified freak," she sings, celebrating the liberation she feels when embracing her uniqueness.

YUQI is the third member of (G)I-DLE to make her solo debut, and the quintet's second member to release a solo EP. While YUQI has released her own music before — including the digital album A Page and singles "Bad Liar" and "Fire!" with Alan Walker and JVKE — YUQ1 marks her first lengthier release. 

YUQI added an additional level of authenticity to her EP by contributing compositions and lyrics to most of the tracks, meticulously working on crafting her unique artist identity as she dabbles in different genres. From the red rabbit mascot on the concept photos to the lyric in "FREAK" that mentions her Zodiac sign Libra, YUQ1 is a reflection of the singer's free-spirited yet delicate artistic qualities. 

This isn’t the first time YUQI has preached about being proud of yourself and your life. Her trendy 2021 house-inspired single "Bonnie & Clyde" (from A Page) similarly depicts a high level of confidence, as well as a fearlessness when it comes to facing whatever life throws at you. And YUQI has truly lived this bravery as an artist who moved from her home country to Korea, learned a new language, and experienced the strenuous K-Pop training system.

While YUQI has grown exponentially over the past six years as a member of (G)I-DLE and as a solo act, she still feels the need to be perfect. And while (G)I-DLE is the only K-Pop girl group to achieve a "perfect all-kill" on major domestic charts with four consecutive releases, YUQI believes she hasn't succeeded yet.  

As her understanding of creating her crafts deepens, YUQI’s self-awareness also grows. "The depth of my understanding of the songs I create has significantly changed and improved," YUQI tells GRAMMY.com. "I, personally [and] as an artist, have matured a lot!"

Perhaps she picked up some of these facets from her father. "Honestly, even without joking, my father taught me everything when I was 3 years old," she says with a laugh.

While in Seoul, YUQI sat down with GRAMMY.com to share why she thinks everyone is a "freak," and how this era marks the beginning for her as a solo artist.

The interview has been edited for clarity.

This is just your first mini-album, but do you already have a vision for your solo career?

I tried to capture the YUQI that’s real and confident in this album. No matter what other people say about me, I’m not the weird one. But, in fact, I think everyone is a "freak," too. 

This album expresses my confidence and emotional life through music. I wanted to convey that you just have to live confidently too, just as I do. When preparing for my solo album, I also tried different hairstyles that I’ve never tried as a (G)I-DLE member!

You've previously shared that moving to Korea alone to pursue this career was difficult, and your parents were strongly against it at first. Do you think those uncertainties and challenges played a huge role in making who you are?

Definitely! That situation did play a huge role in my career. I just kept on believing in myself and moving forward for my dream and what I wanted to achieve. And through the journey, I discovered that believing in yourself is the best way and that mindset helped me a lot.

I was insecure about my voice when I first came to Korea. But then, everyone told me how precious my voice was. Just like my unique voice, I believe there were many aspects of myself that I wasn't initially aware of, which contributed to my growth as an artist. 

I’m always open and working hard to listen to many people’s opinions so I’ll be able to have a broad perspective. It helps me and makes me develop myself in many ways!

Your music often tackles common worries about growing up, and some of the songs on YUQ1 are inspired by your personal experience such as "My Way" and "Everytime." How do you feel about sharing this side of yourself with the public?

When I talk about my worries and tell a story about them, I feel that everyone actually shares similar experiences regardless of the circumstances they’ve been through or will go through.

In a previous interview with GRAMMY.com, you said that your biggest takeaway since debuting in (G)I-DLE is to always be proud of yourself. Do you feel that way now, or is there a gap that you think you need to fill in order to achieve that pride?

Honestly, my thoughts have not changed over the years. I still feel proud of myself, always! Something that would not change, is that I would still [like to] challenge myself and try to do anything I want to go after. 

Also, I always think that I’m not perfect and always try to make up for what is lacking.

You believe you haven’t succeeded yet. However, you’ve already come so far in people’s eyes. At what point in time do you believe you can proudly say "I made it"?

When people only see me in the media, they would think that I have succeeded a lot. But for me, personally, I don't think so… I still have many things to do in order to succeed in my career. And I always try to keep moving forward with my goals.

My biggest dream, both now and in the past, has always been to live a happy life. It changes from time to time often, but I guess living a happy life is my ultimate goal.

You never forget to mention how you want to always keep improving in interviews. How would you describe YUQI who works really hard to showcase her growth right now?

While preparing for this album, I have experienced so many things that I haven't experienced fully before. For instance, there are so many genres I explored while preparing for this album. Also, it was the first time where I designed my own album, came up with the concept, and had a full album with all the songs that I composed! 

This album definitely allowed me to grow as an artist. Even though there were a lot of difficulties, I believe that those are part of the journey and made YUQI even more mature, have more responsibilities, and be aware of them.

Could you share some insights and walk us through your involvement in the songwriting process?

I have participated in composing and lyrics for (G)I-DLE’s songs in our previous albums. However, this was my first time composing an album on my own. 

It makes me think I can actually do more diverse things, and I believe I was able to do what I wanted to do for myself in this album. It was a great opportunity to include many songs in my own way and style and was able to show new aspects that I have never shown before with my group.

You worked with MINNIE, pH-1, and Lexie Liu on the album’s "Everytime," "Drink It Up," and "On Clap," respectively. What made you choose to feature them on those particular songs, and what was the experience like?

I think and feel that [MINNIE’s] unique voice always suits every song! I’ve always wanted to work with her and I’m glad that she was able to be part of my album. 

And pH-1 was an artist that I’ve always wanted to work with. There was a rap part in "Drink It Up" and I was trying to look for a rapper that would perfectly fit into that part, and pH-1 came into my mind. I had so much fun working with him and he perfectly matched the style that I thought of. Even though it was our first time working together, he was very friendly! 

Lexie and I have been close friends for a long time. We always promised to work together, and I thought this time was the perfect opportunity to do so. I’m thankful that we worked on a song together.

The main character on the track list photo is a red rabbit. It’s also in the music video and some of your concept photos. Could you tell us the backstory of who that is and what that represents?

I was born in the year of a Rabbit and my favorite color is red! So, I decided to have a red rabbit as my main character. And that represents YUQI itself. When you look at the track list, you can see that the rabbit’s facial expressions and comments change depending on the song. In that sense, I think it is a character that shows YUQI’s day in various aspects!

When most people think of a red rabbit, I think that what comes to their mind is that it could be mysterious and scary. And so, I wanted to add some fun elements to the music video and give that feel of a horror movie. 

What’s one line from a song on YUQ1 that hit you the most? And what's something you want the listeners to resonate with the songs?

[A line] from my title track "FREAK"! I think it’s going to be the chorus part, "I’m a certified FREAK." I often talk about my strength as an artist and I saw a lot of comments asking, "Why is she like that?" and "Why is she talking about her own strength?" 

These comments actually gave me a lot of inspiration while writing this song. People who judge me… that way, they are also "FREAK" like everyone else. This is the reason I chose this part. The song contains a message that since you only live once, live yourself whatever you want to do without worrying about what others think.

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Ah, springtime. For the average person, that means sunshine, flora in bloom, perhaps a figurative fresh start in the new year. But for music festival fans, it signals another season starter: Coachella.

An estimated 125,000 people will flock to the Empire Polo Fields in Indio, California for the first weekend (April 12-14) of the 23rd Coachella Valley Music and Arts Festival. While the first weekend is already sold out, tickets are still available for the second weekend (April 19-21).

Coachella's headliners have been busy: Both Lana Del Rey (headlining Friday) and Doja Cat (slated to close out Sunday) just wrapped extensive tours at the end of 2023 and, while Saturday closer Tyler, the Creator's only other 2024 festival date is at Lollapalooza, he did stage a large-scale appearance in 2023 at the Camp Flog Gnaw Carnival in Los Angeles. Still, it stands to reason that there are scores of fans who missed out on those tour stops, and Coachella would be an ideal chance to catch them in a particularly special setting. 

There's also the potential to see a slew of surprise guests (a long-standing Chella tradition) and much-hyped reunions. Coachella 2024 attendees will likely flock to see a reunited No Doubt and Sublime, the latter with a Nowell back at the helm (Bradley’s son, Jakob).

Then there’s the economic logic behind opting to see those bigger acts at a festival: for a price not much more than what you’d pay for an arena ticket, you get the bonus of catching dozens of other incredible artists while you’re at it. The diversity and quality of music throughout even the lower tiers of the Coachella lineup is staggering, so overall the price for a pass is quite the steal. Read on for the inside scoop on 10 of this year’s most exciting undercard performances.

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Cimafunk

Cuban artist Cimafunk has been relatively quiet since releasing a third studio album, El Alimento, in 2021. But the success of that record — which garnered his first GRAMMY nomination for Best Latin Rock or Alternative album at the 2023 GRAMMY Awards — appears to have propelled him to new career heights. He will be the first Cuban-born artist to perform at the festival, kicking off a string of worldwide shows that begin with his appearance at Coachella on April 12 and 19. 

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Cimafunk’s sole release since his last album was the December 2023 single “Te tango en salsa,” which expands upon his self-designated brand of Afro Cuban Funk with accents of disco and grooves filled with New Orleans-style horns. Though the track hasn’t been publicly connected to any upcoming EP or album, one might presume that his impending run of concerts is a precursor to a complete body of new music. Perhaps Coachella will function as a testing ground, and considering the inclusion on El Ailmento of prominent artists George Clinton, CeeLo Green and Lupe Fiasco, who knows what other surprises might be in store at the desert festival known for delighting audiences with plenty of guest features.

L’Imperatrice

Through the years following their inception in 2012, French pop band L’Imperatrice have played primarily in Europe and surrounding regions, so it’s no small feat that they’re poised to make their second appearance at Coachella in two years. They first played the fest in 2022, a makeup show for Coachella's 2020 COVID-19 cancellation. 

Their slots on April 12 and 19, stops on their just-launched Double Trouble Tour, follow the 2018 release of debut full-length Matahari and performances at prominent festivals like Austin City Limits and Outside Lands. Self-produced sophomore album Pulsar arrives on June 7, and its infectiously groovy and sensual debut single “Me Da Iqual” promises a Coachella set sure to incite emotional release among the masses — ideally during one of the fest’s famed golden hours to match the music’s euphoric vibes. 

Skepta

Regarded as one of the most influential rappers in the UK grime scene, Skepta is set to commence his latest return to stateside stages with appearances at Coachella on both Fridays, which marks his second time at the festival after lauded dual appearances in 2017. 

Following a semi-secret DJ set at Austin’s South by Southwest festival in March, these shows will preview a run of summer dates in the UK and Europe and the release of upcoming sixth solo album Knife and Fork. 

With that record’s release date still in question but imminent, it’s a good bet that he’ll introduce new material to build upon the January drop of lead single "Gas Me Up (Diligent)," which adopts a flow and melodic structure more akin to popular American rap. To that end, Skepta’s previous collaborations with U.S. rappers like Drake, Ye and members of ASAP Mob could lead to a loaded lineup of guests during his Coachella set. It has the potential to be a huge moment, though his reputation for high-energy and rowdy gigs are reasons enough to prioritize his performance. 

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Mandy, Indiana

English-French noise rock upstarts Mandy, Indiana make music that isn’t necessarily easy to digest. Minimalist and chaotic compositions, primarily from their widely celebrated 2023 debut album I’ve Seen a Way, resonate as tunes tailor-made for technically minded music nerds. Still, danceable moments emerge among the sonic helter-skelter, which combines experimental elements of industrial, classic house music and samples aplenty (think Death Grips with more palatable melodies and exclusively French lyrics). 

So far, the dynamic four-piece hasn’t played much on this side of the pond — their debut shows at Coachella arrive on the heels of a handful of U.S. appearances in 2023 that included the SXSW Music Festival. Which means Mandy, Indiana’s sets on April 13 and 20 will mark relatively rare (and therefore must-see) chances to embrace their overtly wonderful weirdness in the desert among the more prominent pop-leaning artists on the roster.

The Last Dinner Party

If you’re not yet keen on British indie rock band the Last Dinner Party, it’s time to get with the program. With only one album under their belt, Prelude to Ecstasy (released Feb. 2) — which echoes various influences ranging from Siouxsie and the Banshees to Kate Bush and ABBA —the quintet has already earned multiple awards and accolades, including topping the UK Album Chart. To boot, they opened for the Rolling Stones in London’s Hyde Park two years prior to putting out their record.

The band’s performances are reportedly jaw-dropping, further evidenced by the complete sell-out of their current U.S. tour. That jaunt wraps with their April 20 appearance at Coachella (they also play during the first weekend on April 13), so, unless you want to pay ridiculous resale prices for one of their club shows, this is a prime chance to see them live with the added benefit of catching many more amazing acts while you’re there.

Young Fathers

Young Fathers are often categorized under the umbrella of hip-hop, but it would be wrong to pigeonhole them that way. True, one can pinpoint elements of a spitting, old-school style — especially on debut album Dead (winner of the prestigious Mercury Prize in 2014.. However, their sound spans the landscape of many genres, often weaving in threads of electronic, industrial, and trip-hop. It should be telling that they’ve collaborated multiple times with Massive Attack.

The music clearly resonates with a substantial audience. They’ve reached prime positions on the UK Album charts, their fourth and latest album Heavy Heavy (released Feb. 3, 2023) won them their third Scottish Album of the Year Award, and this year marks their second invitation to Coachella (catch them on Sundays: April 13 and 20). With a full year gone since putting out new songs, there’s no telling if they’ll serve up anything fresh. Regardless, fans of heavy-hitting experimental music, assuredly energizing at any time of day or night, should prioritize seeing their set.

Oneohtrix Point Never

It’s a wonder that Oneohtrix Point Never has never played Coachellal until now given his string of consistent releases since emerging in the early 2000s (with never more than three years between albums) and Coachella’s penchant for historically championing experimental electronic artists. Following the Feb. 29 release of his latest EP “Oneohtrix Point Never - Ambients,” he debuts in the desert on April 13, with his second weekend encore on April 20. 

The Massachusetts-bred beatmaker’s music swings from sparse to compositionally complex. It's not geared toward a typical EDM dance party, but always cinematic and hypnotizing, creating a space where listeners can truly lose themselves in the sonics. Given his style, it’s safe to assume he’ll occupy an evening time slot, so if you’re the type who prefers something a little more raw to the mainstream big-timers topping the bill, Oneohtrix Point Never might be just the ticket.

Mdou Moctar

If there’s one artist on this year’s Coachella lineup that will truly thrive in a desert setting, it’s Mdou Moctar. The Niger-based musician plays rock music steeped in the style of Tuareg, guitar-based blues-rock fusion that originates in the Sahara region. However, Moctar’s music decidedly transcends the traditional sound, often reverberating as sublimely psychedelic.

His performances in Indio on April 14 and 21 precede the release of his sixth album Funeral For Justice (arriving May 3). Based on the two singles made available from that record so far (title track “Funeral for Justice” and “Imouhar”), the people of Coachella are in for a true desert trip.

Atarashii Gakko!

When Japanese “girl group” Atarashii Gakko! make their Coachella debut on April 14 and 21, anticipate the unexpected. The four singers’ have a stated goal of “redefining what it means to be a girl group.” They’re technically categorized as J-Pop, but among the many catchy choruses, their music also incorporates shades of speed metal, trap beats and alt-rap à la Rage Against the Machine, all of which you can hear on their latest album ICHIJIKIKOKU.

What you can certainly expect is an outrageously high-energy show chock-full of nonstop, self-designed choreography performed in colorful sailor-fuku uniforms (essentially sailor suits worn by Japanese students in the ‘70s and ‘80s … think Sailor Moon but intentionally less provocative). If you need an adrenaline boost on the final day of the fest, look no further than Atarashii Gakko!.

Olivia Dean

Dear America, it’s time to give a proper welcome to an artist destined for stardom:  Olivia Dean. With only a handful of U.S. shows in the bank, the 25-year-old British neo-soul singer’s debut at Coachella on April 14 — arguably her biggest U.S. gig yet — will serve as the most well-deserved of receptions. 

Sure, her nominations for the 2023 Mercury Prize (for debut album Messy) and 2024 Brit Awards (Best Pop Act, British Artist of the Year and Best New Artist) should merit attention enough for those who don’t know her. But even a few moments of listening to key album tracks “Dive” and “The Hardest Part” (don’t sleep on the alternate version featuring Leon Bridges) are the real deal-sealers. The richness of Dean’s recorded vocals are absolutely arresting, evocative of and equal to top-tier divas who preceded her. It’s thrilling just thinking about the impact she’ll make at Coachella — do yourself a favor if you have the chance and go witness it firsthand. 

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For decades, Japanese music has been one of the hardest to access as a foreigner. Even with the popularization of cultural exports like anime and the emergence of streaming platforms, it is still considered a niche, and fans often have to dig deep in order to find albums, translations, or any kind of content at all.

"There weren’t many opportunities for Japanese music to go out into the world until now," says YOASOBI’s producer and songwriter, Ayase, over a Sunday morning Zoom from Tokyo. "If we were to break into the mainstream, I think there’s a lot more work to do. Being a part of Coachella is one of them."

The duo, composed of Ayase, 30, and vocalist Ikura, 23, is gearing up for their first performance at the mighty Californian festival next weekend, plus two sold out headline shows in Los Angeles and San Francisco. In August, they are set to play at Lollapalooza in Chicago, IL. 

"Performing at festivals like Coachella was one of our goals when we put our live team together, so I believe that it will be a place for us to grow further,” says Ikura, who lived in Chicago as a kid and considers these opportunities a "full circle" moment.

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Formed in 2019, YOASOBI found overnight success with their debut single "Yoru ni Kakeru," a bright-sounding but harrowing tale that topped Billboard’s Japan Hot 100 chart for six non-consecutive weeks. They continued to rise further, recording five EPs (three in Japanese, two in English), the opening theme to Netflix’s anime series "Beastars," 2021’s "Kaibutsu," and their magnum opus so far: "Idol."

Released in 2023, "Idol" became a massive hit, placing No.1 at Billboard's Japan Hot 100 chart for 22 weeks and counting — an all-time record break. It was also the nineteenth best-selling song of 2023 worldwide, according to the IFPI. With these accolades, it’s easy to understand why the duo is fully booked, but what makes their music so enticing to global audiences? 

Listening to YOASOBI is like entering a rabbit hole. First, you get hypnotized by the glistening synths, bursting like fireworks, and the rock riffs taking melodies to full-speed. Then, you discover their adage is "novel into music," and all songs are based on fictional stories written by various authors. There’s also the animated music videos, each with a different style, giving their sounds another layer for interpretation. And finally, there are Ayase’s and Ikura’s (under the name Lilas Ikuta) own solo careers — treasure troves ready to be unearthed.

"I don't know, to be honest," says Ayase when asked about their growing popularity. "I guess the fact that a lot of Japanese [exports] have been prevalent around the world had to do with it. But also, maybe it's because people are experiencing this combination of music with storytelling that is interesting to them." Ikura agrees, adding that YOASOBI allows fans to "enjoy this bigger world that we are part of in a more three-dimensional way."

The experience is similar to how they create their music: mining, collecting, mixing, and transforming different threads into a new fabric. From fictional stories, Ayase transmutes his feelings into beats on his laptop with Logic Pro, then inputs melodies and lyrics through Vocaloid softwares like Hatsune Miku. Ikura listens to the Vocaloid demos, and then adds her own feelings and flair into the interpretations. For English-language tracks, they work with translator Konnie Aoki, who is "very mindful of phonetic sounds," and Ikura listens to the Japanese versions up until it’s time to record, so that she can have "the right emotions set."

It’s such a natural process for them that Ayase is surprised to know that there are still people who don’t consider Vocaloid as "real" music. “Those people probably don’t know what music is,” he says with a laugh. “Do they think that instrumental music, where there's no human singing, isn’t real music? There’s really great Vocaloid music out there, and it’s basically [voices] created through synthesizing softwares. It's very different from AI, which is auto-generated music. Vocaloid is humans creating music using these softwares. That's the only difference from a human singing a song.”

To Ikura, who maintains her burgeoning solo career in tandem with YOASOBI’s busy schedule, Vocaloid allowed her to broaden her talents. "It is my first time singing songs that somebody else wrote, so it was an opportunity to challenge myself with things that I wouldn't necessarily write, or sing in a tone or voice that I wouldn't come up with myself." She says that these experiences influence her solo works all the time, in a "synergy" that allows her to "have more colors to work with in my palette."

"I started producing music through Vocaloids,” adds Ayase. “And it truly broadened my ideas and imagination when it comes to creating music. It allows creators to come up with melodies that a human singer may not come up with. It's a fascinating culture. The possibility I feel is infinite, and it really makes the impossible possible, in a way.”

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Endless possibilities are also a big allure in AI technologies, but Ayase doesn’t see this as a threat. With the right boundaries, it’s just a tool — like Vocaloid, Logic Pro, and the internet — that can be used positively. "However, as a creator myself, I really hope that creative works come out of the imagination and ideas of the human mind. In that sense, [AI] may not be 100% a positive thing for us," he shares.

But that’s something for the future. Now, YOASOBI is focusing on their very real, very tangible events ahead. "Finally, we have this opportunity where people around the world are discovering our music. So, performing at festivals like Coachella, Lollapalooza, or doing our solo shows, I think it's important that we communicate with the audiences and maximize this opportunity as much as possible," says Ikura.

And it’s not just YOASOBI getting all the attention: according to data and research company Luminate, J-pop in general is on the rise. "I’m very proud, as a Japanese person, for that situation. For us, it’s really about taking it one step at a time," says Ayase. “Our ultimate wish is to have our music or reach as many people around the world as possible, and so we will continue to work hard every day."

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In the music video for "I Got You," K-pop girl group TWICE are stranded at a tempestuous sea. Their ship waders and wobbles, thunder roars outside, but the nine members are safe and sound in the cabin — lying on cozy pillows and having a good time, they know all storms are temporary.

"I Got You" precedes TWICE’s thirteenth EP, With YOU-th, out Feb. 23, and the video mirrors their journey together so far. 

TWICE members Nayeon, Jeongyeon, Jihyo, Momo, Sana, Mina, Dahyun, Chaeyoung and Tzuyu made their debut in Oct. 2015, after being selected through JYP Entertainment’s survival show "Sixteen." Almost a decade later, the group is now one of K-pop’s most influential, beloved names. They've even made history by becoming the first K-pop group to win a Breakthrough Award at the 2023 Billboard Women in Music Awards, and the first girl group and Asian female act to sell out Los Angeles' SoFi Stadium last year.

Achieving their level of success didn’t come easy. In songs like "Feel Special" and "One In a Million," they've openly shared the dedication and resilience it took to make it this far. They highlight the importance of unity and their special connection, both with each other and their fan base known as ONCE.

With YOU-th celebrates all that. It’s a journey navigating toward the calm after the storm, and a statement on the importance of friendship, love, and just having someone who can say "No matter what, you got me/ I got you/ And I wouldn’t want it any other way."

Ahead of the release, the nine members of TWICE (and a special appearance by Momo’s Norwich Terrier, Boo) chatted with GRAMMY.com over Zoom about their new album, the most significant moments in their career so far, and how they see themselves today.

The following interview has been edited for clarity and length.

Reflecting On The Present While Creating With YOU-Th

Nayeon: With YOU-th is meaningful in a way that it tells our story and reflects who we are at this moment.

Sana: Our [lead single], "One Spark," was supposed to be in one of our previous albums, but it didn't make it. [When] we chose it to be the single for this album, and we wanted to make it even better than it already was. We changed arrangements and the parts that we sang, and we also re-recorded the song to make it as perfect as possible.

Dahyun: The song that I wrote the lyrics for, "You Get Me," is a sequel to our pre-release single, "I Got You." The story continues in that there's a connection between the two songs. I also wrote lyrics for another song, but it didn't make it in this album and I'm hoping that it'll make it in the next album.

Experiencing An Unbelievable Debut — And Global Success

Jeongyeon: The first moment that really stuck with me was during the [2015 survival show] "Sixteen," where TWICE members were decided. Another moment was when we released our first single, "Like OOH-AHH." I cried a lot on that day.

Another moment [that I remember well] was the first time we topped the Korean music charts with [2016’s] "Cheer Up." It happened on May 5. I remember it very clearly.

Tzuyu: During the years that I was a trainee, some of the members were already chosen to debut [with TWICE], and I was not one of them. Whenever I watched them during monthly evaluations, I would always think about how perfect they are and how good they are. I never thought that I would be one of the members. The fact that I made it into TWICE and that it lasted so far is still really unbelievable for me.

Dahyun: When we first visited a broadcast station to perform on stage as TWICE, that was really memorable. I remember being so nervous in front of the fans. And I remember our first concert where I cried a lot.

Blinking Twice, Nearly 10 Years Have Flown By 

Jihyo: I sometimes look up our old concert videos on the internet, and when I watch them, I am impressed by how much improvement we made, and also how young we were and how hard we worked.

Sana: When we debuted, I thought our eighth anniversary would never come, but it happened so quickly. Our eighth anniversary fan meeting was so beautiful and we cherished it with our fans and all nine of us. That was such a precious moment. I'm just so grateful that we made it this far and all of us are healthy and happy. I think that's what matters the most.

Mina: Right before we signed the contracts again as a group [in 2022], we had a concert at Tokyo Dome. At this point, none of us knew what would happen, so we cried a lot and we were very anxious as well. That performance really stuck with me.

Twice Have Had To Overcome Hardships As A Team

Jihyo: Because everybody else talked about happy moments, I'm going to talk about the difficult times rather than the good times. I think the hardships made us solid as a team, and it really made me feel that I'm not alone in this. Whatever we go through, I'm not alone.

That feeling struck me hard when I released my solo album, [Zone]. I got so many cheers from the members and they helped me by doing all these challenges for Instagram. I really felt like difficult things are easier to overcome when we're together.

Every time when we're so busy and all of us are sensitive, it's much easier to get over yourself and think that you're not alone in this. All of the members are going through the same thing. That kind of thought really helps.

Remembering The "Glamor" Of Touring  

Momo: During our [last] tour, we would all get together in the hotel room and eat. For example, when we are in Japan, our favorite meal to eat together is udon noodles. And there was this one particular day that each of us got into the shower right after the concert, and the hot water didn't come out, so all of us in our respective bathrooms screamed at the same time. That was really funny.

Chaeyoung: Last year, during the promotions for "Set Me Free," we visited the United States for two weeks. Every day we had three or four [performance] schedules, and it made me feel like I was back to the newly-debuted times of our group. It was physically challenging, but we got over it, and it’s now a good memory. The most striking part was when we went to the Empire State, and they lit up the whole [Empire State] building with TWICE’s official colors.

Dahyun: There was also a concert in Japan where we performed on a big, round stage. I remember all of us members holding hands and circling around, and that somehow stuck with me. I also remember vividly the first time we got an award overseas, in America.

TWICE Want To Face The Future Together

Nayeon: In the last scene of the music video for "I Got You," we are sailing on a ship in the middle of the ocean. I thought that it was a reflection of where we are, career-wise and in our lives. Of course we had difficult times, but I think that going through all of it together solidified us as a group. I'm not going to say that we have a clear destination point now, but what matters is that we are together, and that is something very clear and solid.

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