meta-scriptRecord-Breaking Rookie Girl Group NewJeans Are "Enjoying The Ride" On New Release | GRAMMY.com
Record-Breaking Rookie Girl Group NewJeans
NewJeans

Photo: ADOR

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Record-Breaking Rookie Girl Group NewJeans Are "Enjoying The Ride" On New Release

On their sophomore EP, 'Get Up,' NewJeans continue to prove that they are on the cutting edge of K-pop. The five-piece teen group spoke with GRAMMY.com about their rapid rise to fame and coming into their own.

GRAMMYs/Jul 26, 2023 - 02:17 pm

Like their name, K-pop girl group NewJeans are an atemporal classic. Despite debuting just one year ago — no teasers, no big announcements, only a delightful summer hit by the name of "Attention" — their carefully-crafted ID is both utterly cool and longingly comfortable. It’s as if they could fit anywhere, from early-aughts MTV to the most underground basement parties, but still deliver a twist. 

And while some might argue that being so fluid isn’t a compliment — no one is doing it like they do. Their recently released sophomore EP, Get Up, continues to prove that NewJeans are at the cutting edge of music, blending genres like U.K. garage and favela funk into something curiously progressive, but never unpleasant. The album sold almost 1.2 million copies within 24 hours, becoming the second-largest first-day figure for a Korean girl group in history.    

Formed by ADOR, a new label under HYBE (home to K-pop giants like BTS and TXT), the quintet range from 19 to 15 years old, but have reached senior prestige in the blink of an eye. Their eponymous debut EP and single album OMG both also sold over one million copies. They scored branding deals with juggernauts like McDonald's and Coca-Cola. They were featured in Time's Next Generation Leaders. And each of the members landed a high fashion ambassadorship, including with Gucci, Louis Vuitton, YSL, Chanel Korea and Dior. 

But behind all the glamour, Minji, Danielle, Hanni, Haerin, and Hyein are simply teens moved by their passion for music. Their lyrics and music videos depict real-life situations: boy troubles, the complexities of friendships, growing up surrounded by technology. Stripped back from K-pop’s usual overload, they look, sound, and move relatably for their age — an aspect that made their music stand out even more.

Get Up holds that trend. Its six tracks are short snippets of a dual world, depicting the highs and lows of growing up as a woman: sweet and bubbly in "Super Shy," or in "The Powerpuff Girls" collaboration "New Jeans," but haunting and restless in tracks like "Cool With You," or the frantic "ASAP."

The night before the release, NewJeans spoke with GRAMMY.com over Zoom from Seoul. Excitement is the core feeling as they eagerly answer each question. Sometimes, they fall into laughter, or into partial dancing — one arm slide here, one shoulder bump there. As Hanni says more than once, being NewJeans is "just so much fun."

Read on to know their thoughts on what makes their music so special, their rapid rise to fame, and still feeling like kids sometimes.

Congratulations on your new EP, Get Up. What were some of the challenges of preparing this record, compared to your debut EP?

Minji: As we prepared this EP, we tried to capture multiple genres, and that also applies to our performances. We tried out waacking and some contemporary moves, and vocally speaking, I think we tried to take on new challenges too.

In your first song, "New Jeans," you sing "Look it's a new me / Switched it up, who's this / All eyes on us NewJeans." What new sides of yourself were you able to discover in Get Up?

Hyein: Because we haven't even reached our first-year anniversary yet, I think we have much more to offer and show to our audience. I always thought about us as a group that is constantly striving to bring something fresh to the public, and I feel like this album really solidified my confidence and conviction about our identity.

Although you haven’t even celebrated your first anniversary yet, NewJeans have found incredible success from the get go, and reached milestones that other groups usually take years to get to. How do you manage the pressure of having "all eyes on you"?

Danielle: First of all, we're very, very flattered by all the accomplishments, but I feel like we're still beginners, and we try to have that mindset. I think it's important to stay calm and humble about it.

You recorded the music video for "Super Shy" in Lisbon, "Attention" and "Hype Boy" in Barcelona, and you also have upcoming performances at Chicago’s Lollapalooza, Tokyo’s Summer Sonic Festival, and Music Bank in Mexico. How does getting to know other parts of the world influence your work?

Hanni: It's definitely a wonderful opportunity that we're given a chance to film our music videos overseas, and now with Lollapalooza and Summer Sonic, they’re such big international festivals, we're really looking forward to it.

These types of schedules are very eye-opening experiences, and they give us the opportunity to learn different cultures, like, this is how this city looks like, and that city looks like. It just makes the work we’re doing more exciting. I've been so grateful.

The lyrics In "ETA" depict a very relatable conversation between friends. Do any of your songs feel particularly relatable to your life?

Haerin: I think there's something that we can relate to in every song we've had until now, but if I had to pick just one, it would be "Super Shy." I find myself relating to its lyrics a lot, and the duality between the lyrics and the choreography is quite fascinating, because the performance aspect of it is really dynamic and powerful. And yeah, again, I do relate to those lyrics. [Laughs]

A very important question: why is "Get Up" only 36 seconds?

Haerin: Because it's an interlude track, first and foremost. And if you were to look at the order of songs on this EP, "Get Up" is sitting right in the middle of two tracks, so I think that positioning has the job of bringing the entire EP together.

We need more, because that song is so good! Also, "Cool With You" shows a more mature side of NewJeans. When you think of the other members, in what other ways have you noticed their growth?

Hyein: I am the youngest one in the group, so it feels a bit weird to be commenting on the other members. [Laughs]

Minji: No, it’s not. [Pats Hyein’s shoulder]

Hyein: But if I were to speak for the entire group, I think that the type of feedback that we exchange amongst one another has gotten much more specific and detailed, and we are quicker to understand that feedback and apply it to what we do. We have three title tracks in this EP, and each song has a different genre of choreography, so when we were practicing, we had to really focus on putting ourselves in a different mood for each.

This EP talks a lot about time and the timing of certain things, as in "ASAP" and "ETA." You're teenagers now, but do you feel like grown ups? Or do you still feel like kids sometimes?

Danielle: When I was younger, I was always like, "I wanna be older, and I want to be more mature." [Laughs] But now I feel like growth comes naturally when you enjoy the present as much as you can.

Being with the members makes me feel like I'm still a kid sometimes. When I look at myself in music videos from a year ago, I look much different than how I look now, and so I think it's about your mindset, your environment, and who you're around with in the present. The boundaries between kids, teenagers, and adults, I don't feel they are that important.

Minji: I definitely agree. It’s not that important.

Hanni: And we have such wonderful staff members who help us enjoy everything even more. So whether we’re more mature or kids, I think just being able to enjoy it is the most important.

Danielle: Each of us have very different sides. It’s fun to get to know them.

Your songs are often minimalistic and delicate, which stands out in an industry where over-the-top tracks are quite popular. Is there strength in softness?

Haerin: We have a distinct style, but we also like to think that our style is very fluid, and that we are not putting ourselves in boxes. We’re always taking on new challenges and enjoying the ride; that’s what makes NewJeans.

Our music might sound minimalistic and delicate right now, but who knows what's coming in the future? I think that sort of uncertainty and mystery makes this journey more exciting.

As young women growing up in the entertainment industry, how do you balance your personal lives with your onstage personas? Is there a separation between the two?

Hanni: I don't think there is a very clear separation between the two, because music for us started out as a hobby, and soon it turned out into something we really enjoy, so it was very much molded in childhood.

I think we always try to focus on how we can be professional and how we can perform more enjoyable stages for everyone, and doing this is just a part of who we are. There is no line at all. We are silly as we are on and off camera anyways. [Laughs] It’s just lots of fun.

In Korea, you are celebrating the Year of the Rabbit — an animal that is sort of a motif to NewJeans and also the name of your fandom, Bunnies. 10 years from now, how do you think you will look back on this year?

Minji: Well, 10 years is many years down the line, but I do think that I will still be doing what I love. And if [future] me just looks back on me right now, I think she would just feel an immense amount of gratitude for our members, for all the hard work, and be proud of what we're doing.

What's Next For K-Pop? A Roundtable Unpacks The Genre's Past, Present And Future

Travis Scott performing in 2023
Travis Scott performs at the 2023 Wireless Festival.

Photo: Simone Joyner/Getty Images

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New Music Friday: Listen To New Songs From Travis Scott, Britney Spears, NewJeans & More

July 21 marks a big day of new music releases, including star-studded collaborations like Travis Scott, Bad Bunny and The Weeknd's "K-POP" and a new EP from NewJeans. Hear some of the biggest new songs on GRAMMY.com.

GRAMMYs/Jul 21, 2023 - 08:06 pm

Like so many New Music Fridays before it, July 21 brought a cornucopia of fresh and unique sounds from all over the map.

Want to hear Travis Scott, Bad Bunny and the Weeknd get mellow and psychedelic? Raring to hear the latest dispatch from a One Direction member? Want a taste of A$AP Rocky's long-awaited next album? Is a Britney-shaped chunk missing from your musical life? Want to hear the future of K-pop? 

To these and other questions, this slew of tunes will provide answers. In the below roundup, hurtle into the weekend with wildly divergent sounds from some of music's top acts — many with sizable GRAMMY legacies.

Travis Scott, Bad Bunny, The Weeknd — "K-POP"

A week before nine-time GRAMMY nominee Travis Scott's Utopia livestream event at the Pyramids of Giza in Egypt on July 28 — which will debut his new studio album of the same name — he dropped his sixth collaboration with four-time GRAMMY winner the Weeknd.

"K-POP," the album's lead single, is rounded out by three-time GRAMMY winner Bad Bunny, in his first collab with Scott. This triple-threat track has a stony, smoldering feel, with luxurious production from Boi-1da, among others — and it's elevated by its panoramic, transportive video.

ZAYN — "Love Like This"

The former One Direction member continues his solo legacy with "Love Like This," his first new single since 2021.

Therein, ZAYN extols the virtues of throwing caution to the wind when it comes to infatuation: "Everything is on the line, but I would rather be dead/If it's gonna mean a life that's lived without you, baby," he sings. "I think I gotta take that risk/ 'cause I cannot go back."

In the video, ZAYN putters around on a motorcycle on a gorgeous day. Previously signed to RCA, the singer recently moved to Mercury Records; could "Love Like This" be the ramp-up to a new album? If so, "Love Like This" offers a tantalizing taste of what's to come.

will.i.am, Britney Spears — "MIND YOUR BUSINESS"

After the termination of her conservatorship, GRAMMY winner Britney Spears dipped a toe back into her music career in 2022 with "Hold Me Closer," a duet with Elton John that includes elements of "Tiny Dancer," "The One" and "Don't Go Breaking My Heart."

Now, she's back in earnest with "MIND YOUR BUSINESS," a sassy, pulsing, electronic duet with seven-time GRAMMY winner will.i.am of Black Eyed Peas fame. The track marks the pair's fourth team-up, and first since 2014's "It Should Be Easy" from Spears' Brtiney Jean.

NewJeans — "ETA"

GRAMMY.com called NewJeans one of 10 K-Pop rookie girl groups to watch in 2023, and keeping ears on them has paid off. On July 21, they released their new EP, Get Up, to critical acclaim: NME declared that "​​no one can hold a candle to K-pop's rising wonder girls."

Concurrently with the release of Get Up, they released a joyous, iPhone-shot music video to its effervescent single, "ETA," in which a group of girls find a friend's boyfriend making moves on another lady.

Chris Stapleton — "White Horse"

Chris Stapleton's last album, 2020's Starting Over, helped the country crooner make a clean sweep at the 2022 GRAMMYs. At that ceremony, he won golden gramophones for Best Country Solo Performance ("You Should Probably Leave"), Best Country Song ("Cold") and Best Country Album ("Starting Over").

On Nov. 10, the eight-time GRAMMY winner will release his next LP, Higher. As he revealed the news on July 21, Stapleton also unveiled a majestic rocker of a single, "White Horse." "If you want a cowboy on a white horse/ Ridin' off into the sunset," he sings thunderously, "If that's the kinda love you wanna wait for/ Hold on tight, girl, I ain't there yet."

A$AP Rocky — "RIOT (Rowdy Pipe'n)"

For his latest track, A$AP Rocky dropped a stylish, charming short film for Beats depicting a harried diaper run (a fitting narrative for the new dad, soon to be dad of two, with partner Rihanna). That only contains a minute of the song, though; it's worth luxuriating in the whole thing.

To an uneasy, lumbering beat, Rocky extols a lifestyle to die for ("My wife is erotic/ I'm smokin' exotic/My whip is exotic") as well as his unparalleled connections ("I just call designers up, I free ninety-nine it").

Backed by 13-time GRAMMY winner Pharrell, "RIOT (Rowdy Pipe'n)" is said to be the first single from A$AP Rocky's long-awaited fourth album, Don't Be Dumb; if the quality of the track is any indication, it'll be worth the long haul.

Road To 'Barbie The Album': How Mark Ronson Dolled Up The Movie's Polished Pop Soundtrack

10 rookie k pop girl groups 20202
(Clockwise from top row) Mimiirose, LE SSERAFIM, NMIXX

All images by The Chosunilbo, JNSImazins via Getty

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10 K-Pop Rookie Girl Groups To Watch In 2023: Le Sserafim, Mimiirose, Ive & More

Girl groups may take over the sound of K-pop in 2023. Read on to learn about 10 female-fronted groups whose 2022 success has made them artists to watch this year.

GRAMMYs/Jan 4, 2023 - 04:22 pm

In 2022, K-pop was defined by women. From early spring hits like (G)I-dle’s "Tomboy" and IVE’s "Love Dive," to BLACKPINK topping the Billboard 200 albums chart and then embarking on the largest world tour for a K-pop girl group, there was no shortage of achievements or great music for K-pop's leading ladies.

Renowned names like TWICE, Mamamoo, ITZY and Red Velvet thrived with new releases, festival appearances, and international tours. Soloists made exciting comebacks — as with artists from BoA, Chung Ha, and Girls’ Generation’s Taeyeon — or through  long-awaited debuts, like former Iz*One members Chaeyeon and Yena, Red Velvet’s Seulgi, TWICE’s Nayeon, and many others.

2022 was also the year where legends such as Girls’ Generation, KARA and EXID returned after being inactive for years, instilling a breath of fresh hope in an industry where so few women thrive past their mid-20s. While these changes take time, hopefully their steps will open doors to a different future.

But among countless highlights and broken records, 2022’s crowning jewel has to be the solid collection of girl groups it debuted into the world. Each overflowing with potential and unique flair, GRAMMY.com rounded up 10 names — in order of debut — that are defining how K-pop will sound and look in 2023 and beyond.

Billlie

Debuting at the tail end of 2021, this septet from Mystic Story Entertainment built a peculiar niche right from the start. As it’s written on the cover of their first EP, the Billage of perception : chapter one, "we sing of the mysterious, hidden, and even dangerous B-side." Their lore features multiple dimensions in both real and dream worlds, but centers on figuring out what happened with a fictional girl named Billlie Love.

Much like their narrative, Billlie’s songs are marked by unusual titles ("M◐◑N palace" or "Mcguffins ~ Who's the Joker?" come to mind), quirky soundscapes, and eloquent performances. Early this year, main dancer Tsuki went viral for her fancam performing "GingaMingaYo (the strange world)" — which shows a small glimpse of how mesmerizing they can be.

IVE

Just five days shy of their first anniversary, IVE made history, winning a Daesang (grand prize) for Best Song of the Year at the 2022 MelOn Music Awards for their single "Love Dive." The achievement placed them as the third fastest girl group to win their first grand prize.

"Love Dive," which dominated South Korean charts for months, is a prime example of the "chaebol crush" concept that IVE crafted for themselves: girl crush, but with a hint of royalty. Hailing from Starship Entertainment, the six-member group — which includes Wonyoung and Yujin of Iz*One fame — was one of the biggest sensations of 2022, and are certainly ready to multiply that success in the following years.

Kep1er

Formed last year through Mnet’s survival show Girls Planet 999, Kep1er inaugurated 2022 with debut single "WA DA DA" on Jan. 3, 2022. Its nine members come from different backgrounds and countries (South Korea, China and Japan), but together they form a K-pop Megazord of sorts. Although their style is often bold and loud, their b-sides prove they can work with softer and sultrier styles just as well.

Kep1er is set to disband sometime in July 2024, but don’t cry — in addition to the bops yet to come, temporary groups in K-pop are often fundamental in shaping the next generation of idols (just look at how many former Iz*One members are mentioned on this list). That said, even if Kep1er’s sound isn't much to your taste, you’re better off learning the names of some of K-pop’s future leaders.

NMIXX

The latest girl group off JYP Entertainment — home to titans like TWICE and ITZY — NMIXX debuted in February 2022 with the divisive "O.O." Bringing together multiple tempo changes, soaring chants, rock guitars and a handful of onomatopoeias, the attention-grabbing tune challenged perceptions about what makes a good song.

They confidently call their sound "MIXXPOP," and repeated its profuse nature in September’s theatrical "Dice," to much commercial success. But for those who still aren’t convinced, the sextet has also proven versatility to spare in the unstoppable beats of "Tank," the sweet joy of "Funky Glitter Christmas," and in a show-stopping cover of Seventeen’s "Aju Nice" at KCON 2022 L.A.

LE SSERAFIM

"What you lookin’ at?" LE SSERAFIM ask in their polished debut "Fearless," but the truth is that it was hard not to look at them in 2022. They were the first girl group to debut under HYBE, the entertainment label of groups like BTS, TXT, and ENHYPEN. Adding to the expectation, popular names such as Sakura and Chaewon from Iz*One and Mnet’s "Produce 48" contestant Yunjin also figured in the lineup.

While the anticipation was high, there was no better group to weather these challenges. With a name composed by an anagram of the phrase "I'm fearless," LE SSERAFIM proved that their core is made of steel and flawless releases. If "Fearless" showed what they came for, October’s neo-perreo-influenced "Antifragile" consolidated the quintet as a bold, blazing force to be reckoned with.

CLASS:y

Another girl group formed through a survival show — MBC’s "My Teenage Girl" — CLASS:y debuted in May with the ambitious "Shut Down." The track steamrolls with classic Indian instruments and relentless tempo, proving that while CLASS:y might be lesser known than their peers, they are just as talented.

The full range of their skills is on display during live performances. Radiating confidence beyond their years, they tackle styles that range from Latin-inspired mid-tempos to bouncy bangers meant to stick in your mind for days.

NewJeans

For months, it was rumored that another girl group from HYBE would be debuting under the wings of their subsidiary label, ADOR. However, no one expected their debut to be as groundbreaking as it was. NewJeans dropped "Attention" out of the blue in late July — no teasers beforehand, no info about the members, nothing.

It worked. The release gained over 1.3 million YouTube views in less than 24 hours. Following suit came music videos for all three other tracks off their exquisite self-titled EP, including 2022’s darling summer hit, "Hype Boy." With impeccably chill vibes and an aesthetic filled with Y2K nostalgia, NewJeans were one of 2022’s biggest, most rewarding surprises.

CSR

Formed entirely by 17-year-olds, CSR debuted in the summer with a kind of sound that seemed to be forgotten in recent K-pop. Bringing back memories of groups like GFRIEND and Lovelyz, these rookies' sugary, synth-filled slice of pop effortlessly stood out.

CSR’s first single "Pop? Pop!" is layered with surprises and unfaltering hope — motifs that are repeated throughout their whimsical EP Sequence: 7272 — but it was November’s fizzy "♡TiCON" that got them their first music show win on KBS’s Music Bank, settling the group as ones to watch in 2023.

mimiirose

Although YES IM Entertainment is a newly established company, its CEO is none other than Im Chang-jung — a singer-songwriter and actor known in South Korea for being "the original multi-entertainer." That said, it makes sense why mimiirose left an impression right off the gate with September’s "Rose."

Boasting confident vocals over Middle Eastern-inspired chords, "Rose" offers a fair display of their charms, with special remarks to rapper and former Girls Planner 999 contestant Yoon Jia. The two other tracks off their single album Awesome don't disappoint either. With the tropical house of "Lululu" and the trickling synths of "Kill Me More," mimiirose are primed as self-assured performers with unyielding potential.

Fifty Fifty

Under newcomer label ATTRAKT, Fifty Fifty debuted on Nov. 18 with a strong first EP, The Fifty.

Throughout its four dazzling tracks, the quartet displays various colors and a vocal maturity that is both hard to find and crucial to have. "Tell Me" starts the journey in what could be the perfect indie movie soundtrack, moving swiftly to the synthpop of pre-release "Lovin’ Me" and title track "Higher." By the time that edgy closer "Log In" arrives, you are already sold on Fifty Fifty’s magical appeal.

A College Of Musical Knowledge: 15 Musical Groups That Act As Hubs For Emerging Talent

Lady Gaga performs at the 2024 Olympics.

Photo: Kevin C. Cox/Getty Images

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2024 Paris Olympics Opening Ceremony: Watch Celine Dion, Lady Gaga, Gojira & More Perform

The Olympic Games have long featured iconic musical performances – and this year is no different. Check out the performers who took the stage in the City of Light during the 2024 Olympics Opening Ceremony in Paris.

GRAMMYs/Jul 26, 2024 - 10:26 pm

The 2024 Paris Olympics came to life today as the Parade of Nations glided along the Seine River for the opening ceremony. The opening spectacular featured musical performances from Lady Gaga, Celine Dion, and more. Earlier in the week, some of music’s biggest names were also spotted in the city for the Olympics, including Olympics special correspondent Snoop Dogg, BTS' Jin, Pharrell Williams, Tyla, Rosalía, and Ariana Grande.

Read More: When The GRAMMYs & Olympics Align: 7 Times Music's Biggest Night Met Global Sports Glory

Below, see a full breakdown of some of the special musical moments from the 2024 Paris Olympics opening ceremony.

Lady Gaga

In a grand entrance, Lady Gaga emerged behind a heart-shaped plume of feathers on the golden steps of Square Barye, captivating the audience with her cover of the French classic "Mon truc en plumes." Accompanied by cabaret-style background dancers, she flawlessly belted out the song, executed impressive choreography, and even played the piano.

Lady Gaga’s connection to the song is notable, as Zizi Jeanmarie, the original artist, starred in Cole Porter’s musical "Anything Goes," which was Lady Gaga’s debut jazz release.

"Although I am not a French artist, I have always felt a very special connection with French people and singing French music — I wanted nothing more than to create a performance that would warm the heart of France, celebrate French art and music, and on such a momentous occasion remind everyone of one of the most magical cities on earth — Paris," Lady Gaga shared on Instagram.

Celine Dion 

Closing out the ceremony with her first performance in four years since being diagnosed with stiff-person syndrome, Celine Dion delivered a stunning rendition of Edith Piaf’s everlasting classic, "L’Hymne à l’amour" from the Eiffel Tower. Her impressive vocals made it seem as though she had never left.

This performance marked Dion’s return to the Olympic stage; she previously performed "The Power of the Dream" with the Atlanta Symphony Orchestra and composer David Foster for the 1996 Olympics.

Axelle Saint-Cirel 

Performing the National Anthem is no small feat, yet French mezzo-soprano Axelle Saint-Cirel knocked it out of the park.

Dressed in a French-flag-inspired Dior gown, she delivered a stunning rendition of "La Marseillaise" from the roof of the Grand Palais, infusing the patriotic anthem with her own contemporary twist.

With the stirring lyrics, "To arms, citizens! Form your battalions. Let’s march, let’s march," Saint-Cirel brought the spirit of patriotism resonated powerfully throughout the city. 

Gojira 

Making history as the first metal band to perform at the Olympics Opening Ceremony is just one way Gojira made their mark at the event.

The French band took the stage at the Conciergerie, a historic site that once housed French kings during medieval times and later became a prison during the French Revolution, famously detaining Marie Antoinette – Creating a monumental moment as the first metal band to perform at the ceremony, but also stirring the pot as they used the chance to nod toward politics. 

Performing a revamped version of "Ah! Ça Ira," an anthem that grew popular during the French Revolution, the artists aren’t new to using their songs as a vehicle for political messages. The GRAMMY-nominated group are outspoken about issues concerning the environment, particularly with their song, "Amazonia," which called out the climate crisis in the Amazon Rainforest. Using music to spread awareness about political issues is about as metal as it gets. 

Aya Nakamura

Currently France’s most-streamed musician, Aya Nakamura went for gold in a striking metallic outfit as she took the stage alongside members of the French Republican Guard. As there were showstopping, blazing fireworks going off behind her, she performed two of her own hit songs, "Pookie" and "Djadja," then followed with renditions of Charles Aznavour’s "For Me Formidable" and "La Bohème." 

Although there was backlash regarding Nakamura’s suitability for performing at the ceremony, French President Emmanuel Macron dismissed the criticism. "She speaks to a good number of our fellow citizens and I think she is absolutely in her rightful place in an opening or closing ceremony," Macron told the Guardian.

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Ice Spice performing at Roskilde Festival 2024
Ice Spice performs at Denmark's Roskilde Festival in July 2024.

Photo: Matt Jelonek/Getty Images

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Ice Spice Is The Drill Queen On 'Y2K!': 5 Takeaways From Her Debut Album

The 10-track LP clocks in at just under 24 minutes, but it's packed with insanely quotable one-liners, star-studded collaborations, and bold statements.

GRAMMYs/Jul 26, 2024 - 08:30 pm

Since Ice Spice first caught our attention two summers ago, she's been nothing short of a rap sensation. From viral hits like her breakout "Munch (Feelin' U)," to co-signs from Drake and Cardi B, to a Best New Artist nomination at the 2024 GRAMMYs, the Bronx native continues to build on her momentum — and now, she adds a debut album to her feats.

Poised to be one of the hottest drops of the summer, Y2K! expands on Ice Spice's nonchalant flow and showcases her versatility across 10 unabashedly fierce tracks. She dabbles in Jersey club on "Did It First," throws fiery lines on lead single "Think U the S— (Fart)," and follows the album's nostalgic title with an interpolation of an early '00s Sean Paul hit on "Gimmie a Light."

Y2K! also adds more star-studded features to Ice Spice's catalog, with Travis Scott, Gunna and Central Cee featuring on "Oh Shh...," "B— I'm Packin'," and "Did It First," respectively. At the helm is producer RiotUSA, Ice Spice's longtime friend-turned-collaborator who has had a hand in producing most of the rapper's music — proving that she's found her stride.

As you stream Ice Spice's new album, here are five key takeaways from her much-awaited debut, Y2K!.

She Doubles Down On Bronx Drill

Ice Spice is one of the few ladies holding down the New York drill scene on a mainstream level. She's particularly rooted in Bronx drill, a hip-hop subgenre known for its hard-hitting 808s, high-hats and synthesizers — and according to the sounds of Y2K!, it’s seemingly always going to be part of her artistry.

"It's always time to evolve and grow as an artist, so I'm not rushing to jump into another sound or rushing to do something different," Ice Spice told Apple Music of her tried-and-true musical style. 

While Y2K! may not be as drill-driven as her debut EP Like…?, the album further hints that Ice isn't ready to retire the sound anytime soon. The subgenre is the dominant force across the album's 10 tracks, and most evident in "Did It First," "Gimmie a Light" and "BB Belt." Even so, she continues her knack for putting her own flair on drill, bringing elements of trap and electronic music into bops like "Oh Shhh…" and "Think U the S— (Fart)."

She Recruited Producers Old & New

Minus a few tunes, all of Ice Spice's songs start off with her signature "Stop playing with 'em, Riot" catchphrase — a direct nod to her right-hand man RiotUSA. Ice and Riot met while attending Purchase College in New York, and they've been making music together since 2021's "Bully Freestyle," which served as Ice's debut single. "As I was growing, she was growing, and we just kept it in-house and are growing together," Riot told Finals in a 2022 interview.

Riot produced every track on Like.. ? as well as "Barbie World," her GRAMMY-nominated Barbie soundtrack hit with Nicki Minaj. Their musical chemistry continues to shine on Y2K!, as Riot had a hand in each of the LP's 10 tracks.

In a surprising move, though, Ice doesn't just lean on Riot this time around. Synthetic, who worked on Lil Uzi Vert's GRAMMY-nominated "Just Wanna Rock," brings his Midas touch to "Think U the S—." Elsewhere, "B— I'm Packin'" is co-produced by Riot, Dj Heroin, and indie-pop duo Ojivolta, who earned a GRAMMY nomination in 2022 for their work on Kanye West's Donda. But even with others in the room, Riot's succinct-yet-boisterous beats paired with Ice's soft-spoken delivery once again prove to be the winning formula.

She Loves Her Y2K Culture

Named after Ice Spice's birthdate (January 1, 2000), her debut album celebrates all things Y2K, along with the music and colorful aesthetics that defined the exciting era. To drive home the album's throwback theme, Ice tapped iconic photographer David LaChapelle for the cover artwork, which features the emcee posing outside a graffiti-ridden subway station entrance. LaChapelle's vibrant, kitschy photoshoots of Mariah Carey, Lil' Kim, Britney Spears, and the Queen of Y2K Paris Hilton became synonymous with the turn of the millennium.

True to form, Y2K!'s penultimate song and second single "Gimmie a Light" borrows from Sean Paul's "Gimme the Light," which was virtually inescapable in 2002. "We really wanted to have a very authentic Y2K sample in there," Ice Spice said in a recent Apple Music Radio interview with Zane Lowe. Not only does the Sean Paul sample bring the nostalgia, but it displays Ice's willingness to adopt new sounds like dancehall on an otherwise drill-heavy LP.

Taking the Y2K vibes up another notch, album closer "TTYL," a reference to the acronym-based internet slang that ruled the AIM and texting culture of the early aughts. The song itself offers fans a peek insideIce's lavish and exhilarating lifestyle: "Five stars when I'm lunchin'/ Bad b—, so he munchin'/ Shoot a movie at Dunkin'/ I'm a brand, it's nothin.'"

She's A Certified Baddie

Whether she's flaunting her sex appeal in "B— I'm Packin'" or demanding potential suitors to sign NDAs in "Plenty Sun," Ice exudes confidence from start to finish on Y2K!.

On the fiery standout track "Popa," Ice demonstrates she's in a league of her own: "They ain't want me to win, I was chosen/ That b— talkin' s—, she get poked in/ Tell her drop her pin, we ain't bowlin'/ Make them b—hes sick, I got motion." And just a few songs later, she fully declares it with "BB Belt": "Everybody be knowin' my name (Like)/ Just want the money, I don't want the fame (Like)/ And I'm different, they ain't in my lane."

For Ice, "baddie" status goes beyond one's physical attributes; it's a mindset she sells with her sassy delivery and IDGAF attitude.

She's Deep In Her Bag

In album opener "Phat Butt," Ice boasts about rocking Dolce & Gabbana, popping champagne, and being a four-time GRAMMY nominee: "Never lucky, I been blessed/ Queen said I'm the princess/ Been gettin' them big checks in a big house/ Havin' rich sex," she asserts.

Further down the track list, Ice Spice firmly stands in her place as rap's newest queen. In "BB Belt," she raps, "I get money, b—, I am a millionaire/ Walk in the party, everybody gon' stare/ If I ain't the one, why the f— am I here, hm?"

Between trekking across the globe for her first headlining tour and lighting up the Empire State Building orange as part of her Y2K! album rollout, Ice Spice shows no signs of slowing down. And as "BB Belt" alludes, her deal with 10K Projects/Capitol Records (she owns her masters and publishing) is further proof that she's the one calling the shots in her career.

Whatever Ice decides to do next, Y2K! stands as a victory lap; it shows her prowess as drill's latest superstar, but also proves she has the confidence to tackle new sounds. As she rapped in 2023's "Bikini Bottom," "How can I lose if I'm already chose?" Judging by her debut album, Ice Spice is determined to keep living that mantra.

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