meta-scriptZEROBASEONE's Big Year: From Winning "Boys Planet" To The World Stage | GRAMMY.com
Zerobaseone
ZEROBASEONE

Photo: WAKEONE

interview

ZEROBASEONE's Big Year: From Winning "Boys Planet" To The World Stage

The nine-member K-pop act have seen a stratospheric rise over the past year. GRAMMY.com spoke with ZB1 about the most exciting moments of their career and their recently released EP, 'Melting Point.'

GRAMMYs/Nov 8, 2023 - 06:02 pm

Rising K-pop stars ZEROBASEONE have experienced a rapid transition from boy group hopefuls to full-blown idols. While they're full speed ahead promoting their latest EP, Melting Point, it's necessary to turn back the clock and go into the very beginning to fully grasp how their growth has been unfolding.

Last fall, Zhang Hao, Kim Taerae, Sung Hanbin, Seok Matthew, Ricky, Park Gunwook, Kim Gyuvin, Kim Jiwoong, and Han Yujin received an announcement that changed the course of their personal journey: they were accepted into "Boys Planet," a televised K-pop survival series. This platform would introduce more than 90 idol trainees, each of whom strived for the opportunity to debut in a boy group. 

Each week of the competition was an uphill climb, but the nine singers were resilient. ZEROBASEONE (shortened as ZB1) emerged as the victors of "Boys Planet," voted by hundreds of thousands of fans around the world who watched them unlock their artistic potential that drafted sky-high expectations. 

That summer, the multicultural ensemble from South Korea, China, and Canada released their first mini album, Youth In The Shade. The six-track collection was helmed by "In Bloom," which alludes to the sentiments of flourishing despite the finite nature of a path. "Nothing lasts forever," they sing in the pre-chorus, later reassuring: "But I can change that, my fate."

It was a captivating entry into the world of K-pop and is now the best-selling debut record in K-pop history with almost two million copies sold to date — a milestone that elevated them as "monster rookies." And as such, in true K-pop fashion, they have been busy

ZEROBASEONE have graced the covers of some of the most prestigious South Korean magazines, made television appearances and circled the globe, all while preparing for Melting Point. In addition to their first performances in Europe, Japan and the U.S., ZB1 performed at the Gocheok Sky Dome in Seoul, an event that sold out in a matter of minutes.

But what makes ZB1 truly shine is their essence as artists and individuals. "We have become one," Seok Matthew tells GRAMMY.com over a video call from Seoul. "I just get these random feelings that make me think how grateful [I am] that I got to be a part of this group, and that I have these eight amazing members beside me."

Before ZEROBASEONE continues forging ahead with Melting Point, the group spent some time reminiscing about their big year. From how far they've come since "Boys Planet," to fully stepping into their new facet as K-pop idols, this is the initial stride of nine youngsters etching a future together.

The following interview has been edited for clarity.

Winning Big On "Boys Planet"

Seok Matthew: To be honest, I didn’t even think I was going to pass the audition for "Boys Planet" because I went from company to company [when I was a trainee]. But, when I did get in, I was super happy because I found that Hanbin hyung also got accepted [into the show], and that made me feel a lot more relieved. I didn't have high hopes and I knew it was going to be a fierce competition…but he made me feel like I could go into this with a bit more confidence than I would have if I didn't go with him.

Sung Hanbin: When I met [my fellow ZB1 members] as trainees, I could tell from their eyes that they were not expecting "Boys Planet" to be hugely popular. We were all there because we just wanted to show off our potential and present something we hadn't been able to share with the world. 

We cannot forget about all the hard work from the program's producers, writers, and all staff members, but on top of that, all trainees' passion is what I believe made the program do so well. 

Kim Gyuvin: "Boys Planet'' was the program that made the dreams we have been desiring for a long time come true. I think it was the first step for us to receive the Rookie Of The Year awards [at The Fact Music Awards and the K-Global Heart Dream Awards], which [are] not easy to come by, so we are very thankful and feel extremely fortunate to receive that. "Boys Planet'' really served as a stepping stone for us, and I would say it was truly a life-changing experience.

Officially Becoming ZEROBASEONE

Park Gunwook: The realization [that my life was about to change] came pretty soon because after the final episode aired, we went to the dorm where we were going to live together. It was very exciting to learn that I was going to be starting my group activities and living together with these members that I love and respect so much. I felt like my stomach was full of butterflies every time I thought about that.

Ricky: For me, even before the final lineup was out, we already knew that "Boys Planet'' was getting bigger than we thought it would be. Honestly, I wasn’t not sure if I was going to make it into the group, so the moment my name was called, and I went upstairs to sit in [one of the] top nine chairs, I thought, Oh, this is a big turning point in my life.

Kim Jiwoong: Something I want to mention is that we are a very funny group. [Laughs.] I think it shines through the content that we share with our fans and the general public, and they are getting to know a different side of ZEROBASEONE. 

Something that I learned by being close with the members is that I'm really cute — even more than I expected. [Laughs.] I'm the oldest member in the group and as I spend more time with the younger members, I find more pure and childish sides of me that I didn't even know. My relationship with the members has made me feel like a flower that is just blooming, and I'm glad I get to enjoy my youth with them.

Making A Statement At KCON Japan 

Zhang Hao: It was our first [official] performance as ZEROBASEONE, and we wanted to show who we are as a group to the world. We wanted to demonstrate what we could do as artists because people have been seeing us since we were trainees, and now we are a debut group. I truly think that the KCON Japan performance was my life’s turning point because it announced the birth of ZEROBASEONE in front of everyone.

Kim Taerae: After we finished the performance, I felt very proud of our group because I think we did well. I also thought that we have a long way to go, and [I know] that we can do better, so we need to work even harder… and truly grow as artists while maintaining our youth and beginner's minds. That was something I was looking forward to right after coming off the stage.

Seok Matthew: I just remember vividly that we got to play with the fans, and we were handing out all these gifts to them. Everyone was having such a great time and I felt like we were actually giving back all the love that they gave us. 

At the end of KCON, we all went to the stage to say goodbye [to the audience], and we got to see our sunbaenims [senior groups] we have always admired…it was really an honor. I think that was the big point for us where, after we finished our performance, we thought, wow, I can't believe we just did that. At that point, that's when we were like, "we need to get as good as our sunbaenims."

Releasing Their Debut EP, Youth In The Shade, & Continuing To Grow

Han Yujin: On our debut day, I remember looking at the members and feeling absolutely proud of each and every one of them. And I had this thought that if we work harder, we are going to succeed and improve to be even better. I could just feel it. I also thought that, personally, I wanted to work even harder to resemble my amazing hyungs [older members]. I've been enjoying every single day since our debut.

Sung Hanbin: We chose this path because we've been enjoying the process and we love what we do. While preparing for Youth In The Shade, I learned that there are so many more things to learn — and it's not just about improving ourselves as performers, but also building our experience, attitude, and stage [presence]. 

We also need to consider our relationship with other seniors and colleagues as well, which I think is essential in this industry. The most important thing that I learned and I'm still figuring out is to be open about new things and grow every day.

Performing At Seoul's Gocheok Sky Dome

Han Yujin: I remember stepping out [to the stage] for the opening song, which was "Back to ZEROBASE." As we started singing the very first part of the song, the door in front of us opened and we were able to see all the audience cheering for us. It was just a very grand moment and I felt overwhelmed and somewhat emotional as well.

It immediately motivated me to give my best throughout the whole concert. I think that specific memory of just being on that stage for the first time and seeing our fans through an opening door will stay in my mind forever.

Conquering Big Stages Around The World

Ricky: KCON L.A. was special for me because Los Angeles is my second hometown, and it was my first time going back since we debuted. As soon as we got there, it made me realize that all the hard work was worth it.

Zhang Hao: And we met Ricky's mom! [Laughs.]

Ricky: It was the first time my family came to see us perform [as ZEROBASEONE], so it was an unforgettable moment. 

Seok Matthew: I'd say that one really good memory I have right now is [M Countdown] in France because I was a special MC. It was my first time being able to do something like that, so I did have a bit of pressure. Hanbin hyung was the main MC, and the fact that I was able to do it with him, it was a very cool experience. 

After that, I wanted to also get better at all the three languages that I speak, which are French, Korean, and English. And then, maybe in the future, I can get another chance to be an MC. It felt so different because France is really far [from South Korea], right? It was everyone's first time [visiting the country], and it was beautiful.

Releasing Their New Album, Melting Point

Park Gunwook: I think our intention to tell our stories has never altered from our debut album, but we also wanted to show another side of us. In [Youth In The Shade], we wanted to talk more about our identity and who we are as ZEROBASEONE. But Melting Point serves as a chapter where we expand our sound and share our story with the audience and our fans.

We wanted to include some new sounds and powerful performances that we had never presented before. We wanted to show how much we had grown as a team, and how much chemistry we were able to build. Of course, we practiced very hard, but we also had a lot of discussions among ourselves, and we were very open [when] talking with each other.

Kim Taerae: Our debut track "In Bloom" and Melting Point are aligned in the message that we want to walk along with [our fans]. For "Crush," it’s more about, "with all your love and support so far, we are determined to protect you." I think our new album serves as our future direction and our determination for our fans and our music.

K-Pop Group IVE Are Unabashedly Themselves On New EP, I've Mine

Seventeen
Seventeen

Photo: PLEDIS Entertainment

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5 Songs To Get Into Seventeen, Ahead Of New Album '17 Is Right Here'

The 13-member K-pop group has been going strong, selling over 16 million albums since 2015. On April 29, they'll release '17 Is Right Here,' a compilation of some of their most impactful songs. Dive into the world of Seventeen with five essential songs.

GRAMMYs/Apr 29, 2024 - 02:40 pm

Seventeen is more than just a K-pop group; it's a musical phenomenon that challenges conventions and redefines what it means to be a star in the South Korean music scene. Formed in 2015, the group consists of 13 members who are divided into vocal, hip-hop, and performance sub-units.

S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, Dk, Mingyu, The8, Seungkwan, Vernon, and Dino have garnered a growing and dedicated global fandom known as Carats, who closely follow their every move. For the group, their fans are a significant part of their growth.

"We're definitely more confident than before through our growth. The growth of our Carats and the amount of support that they show us just gives us so much confidence", member Joshua told GRAMMY.com in 2022.

The self-produced group has a clear philosophy: Create relevant and innovative music that resonates. They don't adhere to stereotypes or definitions, but constantly strive to evolve and explore new sonic territories. This creative and authentic approach has been an integral part of the group's enduring success.

Seventeen wrapped up 2023 with over 16 million albums sold. On April 29, they'll release 17 Is Right Here, a compilation of some of their most impactful songs. For those looking to dive into the world of Seventeen, here are five essential songs to kickstart this exciting musical journey.

"Don't Wanna Cry" (2017)

The lead single from the mini album Al1, "Don't Wanna Cry" details the struggle of dealing with pain and loss. The track delves into the complex feelings of no longer having a loved one around, while holding onto the hope that they might return.

"Don't Wanna Cry" is a striking example of the group's openness and vulnerability with their fans. The song's raw emotions are deeply personal and relatable, depicting a struggle with pain and loss.

"To You" (2021)

The lively and heartwarming track "To You," from the ninth mini album Attacca, is a beautiful reflection on love and gratitude. It's the kind of song that inspires you to throw your arms open wide, sing out loud, and feel every word with your eyes closed.

With its repeated phrase of "I always need you," the song emphasizes the comfort of having someone dependable in your life. "To You" exemplifies Seventeen's remarkable ability to seamlessly combine emotional depth with infectious dance rhythms, showcasing their talent for creating simultaneously heartfelt and energetic tracks.

"Hot" (2022)

A song to enjoy not just in the summer, but on any day of the year, "Hot" was released in 2022 as part of the album Face the Sun.

Through metaphors involving fire and the sun, the group repeatedly chants the word "Hot" reflecting a sense of confidence and the freedom to live passionately, while also encouraging listeners to express themselves boldly without fear. 

Reflecting the group's identity, "Hot" embraces themes of confidence, passion, and fearless self-expression — qualities that resonate with the group's image and message.

"Super" (2023)

An authentic anthem about unity, "Super" celebrates the power of teamwork and mutual support, as highlighted by the iconic chorus "I love my team, I love my crew." "Super" exemplifies how Seventeen functions as one cohesive group despite its numerous members, emphasizing their strong bond and collective spirit.

The song's title — a reference to Son Goku (손오공) from the famous anime "Dragon Ball" — is featured on the album FML, which in sold over 6.4 million copies in 2023 according to Pledis Entertainment, earning the title of the world's best-selling album.

"God of Music" (2023)

An anthem to the universal language of music and its remarkable ability to forge connections across continents, "God of Music," from Seventeen's 11th mini album, Seventeenth Heaven, is a track that moves you to dance from the very first beat.

The group emphasizes how music breaks down barriers, turning strangers into friends and uplifting people worldwide, regardless of language differences. In their accompanying music video, the members conclude with a heartfelt message: Music is a force that brings people together.

SEVENTEEN Performs A High-Octane Version Of "VERY NICE" | Press Play At Home

(G)I-DLE’s YUQI
YUQI

Courtesy of the artist

interview

(G)I-DLE’s YUQI Is "A Certified Freak," Just Like Everyone Else

"You only live once, live yourself whatever you want to do," YUQI says of her official solo debut, 'YUQ1,' which encourages listeners to embrace their uniqueness.

GRAMMYs/Apr 24, 2024 - 03:49 pm

On her debut solo EP, (G)I-DLE's YUQI has one wish: for all the "freaks" around the world to confidently sing along with her.

YUQ1 boasted a whopping 500,000 pre-order sales prior to its April 23 release, demonstrating the singer/songwriter's tremendous popularity. YUQI's creative flair permeates everything from the music itself to its accompanying visuals, as does her desire to stand alone. "I’m a certified freak," she sings, celebrating the liberation she feels when embracing her uniqueness.

YUQI is the third member of (G)I-DLE to make her solo debut, and the quintet's second member to release a solo EP. While YUQI has released her own music before — including the digital album A Page and singles "Bad Liar" and "Fire!" with Alan Walker and JVKE — YUQ1 marks her first lengthier release. 

YUQI added an additional level of authenticity to her EP by contributing compositions and lyrics to most of the tracks, meticulously working on crafting her unique artist identity as she dabbles in different genres. From the red rabbit mascot on the concept photos to the lyric in "FREAK" that mentions her Zodiac sign Libra, YUQ1 is a reflection of the singer's free-spirited yet delicate artistic qualities. 

This isn’t the first time YUQI has preached about being proud of yourself and your life. Her trendy 2021 house-inspired single "Bonnie & Clyde" (from A Page) similarly depicts a high level of confidence, as well as a fearlessness when it comes to facing whatever life throws at you. And YUQI has truly lived this bravery as an artist who moved from her home country to Korea, learned a new language, and experienced the strenuous K-Pop training system.

While YUQI has grown exponentially over the past six years as a member of (G)I-DLE and as a solo act, she still feels the need to be perfect. And while (G)I-DLE is the only K-Pop girl group to achieve a "perfect all-kill" on major domestic charts with four consecutive releases, YUQI believes she hasn't succeeded yet.  

As her understanding of creating her crafts deepens, YUQI’s self-awareness also grows. "The depth of my understanding of the songs I create has significantly changed and improved," YUQI tells GRAMMY.com. "I, personally [and] as an artist, have matured a lot!"

Perhaps she picked up some of these facets from her father. "Honestly, even without joking, my father taught me everything when I was 3 years old," she says with a laugh.

While in Seoul, YUQI sat down with GRAMMY.com to share why she thinks everyone is a "freak," and how this era marks the beginning for her as a solo artist.

The interview has been edited for clarity.

This is just your first mini-album, but do you already have a vision for your solo career?

I tried to capture the YUQI that’s real and confident in this album. No matter what other people say about me, I’m not the weird one. But, in fact, I think everyone is a "freak," too. 

This album expresses my confidence and emotional life through music. I wanted to convey that you just have to live confidently too, just as I do. When preparing for my solo album, I also tried different hairstyles that I’ve never tried as a (G)I-DLE member!

You've previously shared that moving to Korea alone to pursue this career was difficult, and your parents were strongly against it at first. Do you think those uncertainties and challenges played a huge role in making who you are?

Definitely! That situation did play a huge role in my career. I just kept on believing in myself and moving forward for my dream and what I wanted to achieve. And through the journey, I discovered that believing in yourself is the best way and that mindset helped me a lot.

I was insecure about my voice when I first came to Korea. But then, everyone told me how precious my voice was. Just like my unique voice, I believe there were many aspects of myself that I wasn't initially aware of, which contributed to my growth as an artist. 

I’m always open and working hard to listen to many people’s opinions so I’ll be able to have a broad perspective. It helps me and makes me develop myself in many ways!

Your music often tackles common worries about growing up, and some of the songs on YUQ1 are inspired by your personal experience such as "My Way" and "Everytime." How do you feel about sharing this side of yourself with the public?

When I talk about my worries and tell a story about them, I feel that everyone actually shares similar experiences regardless of the circumstances they’ve been through or will go through.

In a previous interview with GRAMMY.com, you said that your biggest takeaway since debuting in (G)I-DLE is to always be proud of yourself. Do you feel that way now, or is there a gap that you think you need to fill in order to achieve that pride?

Honestly, my thoughts have not changed over the years. I still feel proud of myself, always! Something that would not change, is that I would still [like to] challenge myself and try to do anything I want to go after. 

Also, I always think that I’m not perfect and always try to make up for what is lacking.

You believe you haven’t succeeded yet. However, you’ve already come so far in people’s eyes. At what point in time do you believe you can proudly say "I made it"?

When people only see me in the media, they would think that I have succeeded a lot. But for me, personally, I don't think so… I still have many things to do in order to succeed in my career. And I always try to keep moving forward with my goals.

My biggest dream, both now and in the past, has always been to live a happy life. It changes from time to time often, but I guess living a happy life is my ultimate goal.

You never forget to mention how you want to always keep improving in interviews. How would you describe YUQI who works really hard to showcase her growth right now?

While preparing for this album, I have experienced so many things that I haven't experienced fully before. For instance, there are so many genres I explored while preparing for this album. Also, it was the first time where I designed my own album, came up with the concept, and had a full album with all the songs that I composed! 

This album definitely allowed me to grow as an artist. Even though there were a lot of difficulties, I believe that those are part of the journey and made YUQI even more mature, have more responsibilities, and be aware of them.

Could you share some insights and walk us through your involvement in the songwriting process?

I have participated in composing and lyrics for (G)I-DLE’s songs in our previous albums. However, this was my first time composing an album on my own. 

It makes me think I can actually do more diverse things, and I believe I was able to do what I wanted to do for myself in this album. It was a great opportunity to include many songs in my own way and style and was able to show new aspects that I have never shown before with my group.

You worked with MINNIE, pH-1, and Lexie Liu on the album’s "Everytime," "Drink It Up," and "On Clap," respectively. What made you choose to feature them on those particular songs, and what was the experience like?

I think and feel that [MINNIE’s] unique voice always suits every song! I’ve always wanted to work with her and I’m glad that she was able to be part of my album. 

And pH-1 was an artist that I’ve always wanted to work with. There was a rap part in "Drink It Up" and I was trying to look for a rapper that would perfectly fit into that part, and pH-1 came into my mind. I had so much fun working with him and he perfectly matched the style that I thought of. Even though it was our first time working together, he was very friendly! 

Lexie and I have been close friends for a long time. We always promised to work together, and I thought this time was the perfect opportunity to do so. I’m thankful that we worked on a song together.

The main character on the track list photo is a red rabbit. It’s also in the music video and some of your concept photos. Could you tell us the backstory of who that is and what that represents?

I was born in the year of a Rabbit and my favorite color is red! So, I decided to have a red rabbit as my main character. And that represents YUQI itself. When you look at the track list, you can see that the rabbit’s facial expressions and comments change depending on the song. In that sense, I think it is a character that shows YUQI’s day in various aspects!

When most people think of a red rabbit, I think that what comes to their mind is that it could be mysterious and scary. And so, I wanted to add some fun elements to the music video and give that feel of a horror movie. 

What’s one line from a song on YUQ1 that hit you the most? And what's something you want the listeners to resonate with the songs?

[A line] from my title track "FREAK"! I think it’s going to be the chorus part, "I’m a certified FREAK." I often talk about my strength as an artist and I saw a lot of comments asking, "Why is she like that?" and "Why is she talking about her own strength?" 

These comments actually gave me a lot of inspiration while writing this song. People who judge me… that way, they are also "FREAK" like everyone else. This is the reason I chose this part. The song contains a message that since you only live once, live yourself whatever you want to do without worrying about what others think.

15 K-Pop Soloists To Know: Chung Ha, Taeyeon, BIBI & More

Photo of Skepta performing at Wireless Festival on September 11, 2021, in London, England. Skepta is wearing dark black sunglasses, a black shirt, and a vest made of bullets.
Skepta performs a headline set at Wireless Festival on September 11, 2021, in London, England

Photo: Joseph Okpako/WireImage

list

10 Must-See Artists At Coachella 2024: Skepta, The Last Dinner Party, Mdou Moctar, Cimafunk & More

Peso Pluma, Lana Del Rey, Doja Cat, Tyler, The Creator, J Balvin and a reunited No Doubt may be some of the biggest draws at Coachella 2024, but the beloved festival will host a multitude of must-see artists whose names appear in smaller text.

GRAMMYs/Apr 22, 2024 - 03:00 pm

Ah, springtime. For the average person, that means sunshine, flora in bloom, perhaps a figurative fresh start in the new year. But for music festival fans, it signals another season starter: Coachella.

An estimated 125,000 people will flock to the Empire Polo Fields in Indio, California for the first weekend (April 12-14) of the 23rd Coachella Valley Music and Arts Festival. While the first weekend is already sold out, tickets are still available for the second weekend (April 19-21).

Coachella's headliners have been busy: Both Lana Del Rey (headlining Friday) and Doja Cat (slated to close out Sunday) just wrapped extensive tours at the end of 2023 and, while Saturday closer Tyler, the Creator's only other 2024 festival date is at Lollapalooza, he did stage a large-scale appearance in 2023 at the Camp Flog Gnaw Carnival in Los Angeles. Still, it stands to reason that there are scores of fans who missed out on those tour stops, and Coachella would be an ideal chance to catch them in a particularly special setting. 

There's also the potential to see a slew of surprise guests (a long-standing Chella tradition) and much-hyped reunions. Coachella 2024 attendees will likely flock to see a reunited No Doubt and Sublime, the latter with a Nowell back at the helm (Bradley’s son, Jakob).

Then there’s the economic logic behind opting to see those bigger acts at a festival: for a price not much more than what you’d pay for an arena ticket, you get the bonus of catching dozens of other incredible artists while you’re at it. The diversity and quality of music throughout even the lower tiers of the Coachella lineup is staggering, so overall the price for a pass is quite the steal. Read on for the inside scoop on 10 of this year’s most exciting undercard performances.

Read More: Music Festivals 2024 Guide: Lineups & Dates For Lollapalooza, Coachella, Bonnaroo & Much More

Cimafunk

Cuban artist Cimafunk has been relatively quiet since releasing a third studio album, El Alimento, in 2021. But the success of that record — which garnered his first GRAMMY nomination for Best Latin Rock or Alternative album at the 2023 GRAMMY Awards — appears to have propelled him to new career heights. He will be the first Cuban-born artist to perform at the festival, kicking off a string of worldwide shows that begin with his appearance at Coachella on April 12 and 19. 

Read more: At Getting Funky In Havana, Young Musicians Feel The Power Of Cross-Cultural Connection

Cimafunk’s sole release since his last album was the December 2023 single “Te tango en salsa,” which expands upon his self-designated brand of Afro Cuban Funk with accents of disco and grooves filled with New Orleans-style horns. Though the track hasn’t been publicly connected to any upcoming EP or album, one might presume that his impending run of concerts is a precursor to a complete body of new music. Perhaps Coachella will function as a testing ground, and considering the inclusion on El Ailmento of prominent artists George Clinton, CeeLo Green and Lupe Fiasco, who knows what other surprises might be in store at the desert festival known for delighting audiences with plenty of guest features.

L’Imperatrice

Through the years following their inception in 2012, French pop band L’Imperatrice have played primarily in Europe and surrounding regions, so it’s no small feat that they’re poised to make their second appearance at Coachella in two years. They first played the fest in 2022, a makeup show for Coachella's 2020 COVID-19 cancellation. 

Their slots on April 12 and 19, stops on their just-launched Double Trouble Tour, follow the 2018 release of debut full-length Matahari and performances at prominent festivals like Austin City Limits and Outside Lands. Self-produced sophomore album Pulsar arrives on June 7, and its infectiously groovy and sensual debut single “Me Da Iqual” promises a Coachella set sure to incite emotional release among the masses — ideally during one of the fest’s famed golden hours to match the music’s euphoric vibes. 

Skepta

Regarded as one of the most influential rappers in the UK grime scene, Skepta is set to commence his latest return to stateside stages with appearances at Coachella on both Fridays, which marks his second time at the festival after lauded dual appearances in 2017. 

Following a semi-secret DJ set at Austin’s South by Southwest festival in March, these shows will preview a run of summer dates in the UK and Europe and the release of upcoming sixth solo album Knife and Fork

With that record’s release date still in question but imminent, it’s a good bet that he’ll introduce new material to build upon the January drop of lead single "Gas Me Up (Diligent)," which adopts a flow and melodic structure more akin to popular American rap. To that end, Skepta’s previous collaborations with U.S. rappers like Drake, Ye and members of ASAP Mob could lead to a loaded lineup of guests during his Coachella set. It has the potential to be a huge moment, though his reputation for high-energy and rowdy gigs are reasons enough to prioritize his performance. 

Read More: UK Drill Is An International Sensation. Will It Be Censored To Death?

Mandy, Indiana

English-French noise rock upstarts Mandy, Indiana make music that isn’t necessarily easy to digest. Minimalist and chaotic compositions, primarily from their widely celebrated 2023 debut album I’ve Seen a Way, resonate as tunes tailor-made for technically minded music nerds. Still, danceable moments emerge among the sonic helter-skelter, which combines experimental elements of industrial, classic house music and samples aplenty (think Death Grips with more palatable melodies and exclusively French lyrics). 

So far, the dynamic four-piece hasn’t played much on this side of the pond — their debut shows at Coachella arrive on the heels of a handful of U.S. appearances in 2023 that included the SXSW Music Festival. Which means Mandy, Indiana’s sets on April 13 and 20 will mark relatively rare (and therefore must-see) chances to embrace their overtly wonderful weirdness in the desert among the more prominent pop-leaning artists on the roster.

The Last Dinner Party

If you’re not yet keen on British indie rock band the Last Dinner Party, it’s time to get with the program. With only one album under their belt, Prelude to Ecstasy (released Feb. 2) — which echoes various influences ranging from Siouxsie and the Banshees to Kate Bush and ABBA —the quintet has already earned multiple awards and accolades, including topping the UK Album Chart. To boot, they opened for the Rolling Stones in London’s Hyde Park two years prior to putting out their record.

The band’s performances are reportedly jaw-dropping, further evidenced by the complete sell-out of their current U.S. tour. That jaunt wraps with their April 20 appearance at Coachella (they also play during the first weekend on April 13), so, unless you want to pay ridiculous resale prices for one of their club shows, this is a prime chance to see them live with the added benefit of catching many more amazing acts while you’re there.

Young Fathers

Young Fathers are often categorized under the umbrella of hip-hop, but it would be wrong to pigeonhole them that way. True, one can pinpoint elements of a spitting, old-school style — especially on debut album Dead (winner of the prestigious Mercury Prize in 2014.. However, their sound spans the landscape of many genres, often weaving in threads of electronic, industrial, and trip-hop. It should be telling that they’ve collaborated multiple times with Massive Attack.

The music clearly resonates with a substantial audience. They’ve reached prime positions on the UK Album charts, their fourth and latest album Heavy Heavy (released Feb. 3, 2023) won them their third Scottish Album of the Year Award, and this year marks their second invitation to Coachella (catch them on Sundays: April 13 and 20). With a full year gone since putting out new songs, there’s no telling if they’ll serve up anything fresh. Regardless, fans of heavy-hitting experimental music, assuredly energizing at any time of day or night, should prioritize seeing their set.

Oneohtrix Point Never

It’s a wonder that Oneohtrix Point Never has never played Coachellal until now given his string of consistent releases since emerging in the early 2000s (with never more than three years between albums) and Coachella’s penchant for historically championing experimental electronic artists. Following the Feb. 29 release of his latest EP “Oneohtrix Point Never - Ambients,” he debuts in the desert on April 13, with his second weekend encore on April 20. 

The Massachusetts-bred beatmaker’s music swings from sparse to compositionally complex. It's not geared toward a typical EDM dance party, but always cinematic and hypnotizing, creating a space where listeners can truly lose themselves in the sonics. Given his style, it’s safe to assume he’ll occupy an evening time slot, so if you’re the type who prefers something a little more raw to the mainstream big-timers topping the bill, Oneohtrix Point Never might be just the ticket.

Mdou Moctar

If there’s one artist on this year’s Coachella lineup that will truly thrive in a desert setting, it’s Mdou Moctar. The Niger-based musician plays rock music steeped in the style of Tuareg, guitar-based blues-rock fusion that originates in the Sahara region. However, Moctar’s music decidedly transcends the traditional sound, often reverberating as sublimely psychedelic.

His performances in Indio on April 14 and 21 precede the release of his sixth album Funeral For Justice (arriving May 3). Based on the two singles made available from that record so far (title track “Funeral for Justice” and “Imouhar”), the people of Coachella are in for a true desert trip.

Atarashii Gakko!

When Japanese “girl group” Atarashii Gakko! make their Coachella debut on April 14 and 21, anticipate the unexpected. The four singers’ have a stated goal of “redefining what it means to be a girl group.” They’re technically categorized as J-Pop, but among the many catchy choruses, their music also incorporates shades of speed metal, trap beats and alt-rap à la Rage Against the Machine, all of which you can hear on their latest album ICHIJIKIKOKU.

What you can certainly expect is an outrageously high-energy show chock-full of nonstop, self-designed choreography performed in colorful sailor-fuku uniforms (essentially sailor suits worn by Japanese students in the ‘70s and ‘80s … think Sailor Moon but intentionally less provocative). If you need an adrenaline boost on the final day of the fest, look no further than Atarashii Gakko!.

Olivia Dean

Dear America, it’s time to give a proper welcome to an artist destined for stardom:  Olivia Dean. With only a handful of U.S. shows in the bank, the 25-year-old British neo-soul singer’s debut at Coachella on April 14 — arguably her biggest U.S. gig yet — will serve as the most well-deserved of receptions. 

Sure, her nominations for the 2023 Mercury Prize (for debut album Messy) and 2024 Brit Awards (Best Pop Act, British Artist of the Year and Best New Artist) should merit attention enough for those who don’t know her. But even a few moments of listening to key album tracks “Dive” and “The Hardest Part” (don’t sleep on the alternate version featuring Leon Bridges) are the real deal-sealers. The richness of Dean’s recorded vocals are absolutely arresting, evocative of and equal to top-tier divas who preceded her. It’s thrilling just thinking about the impact she’ll make at Coachella — do yourself a favor if you have the chance and go witness it firsthand. 

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YOASOBI kneel in a pose for a portrait
YOASOBI

Photo: Kato Shumpei

feature

From Tokyo To Coachella: YOASOBI's Journey To Validate J-Pop And Vocaloid As Art Forms

YOASOBI, blending J-pop and Vocaloid with narrative-driven songs, is capturing a global audience through their performances at major festivals like Coachella and Lollapalooza, marking a significant moment for Japanese music on the international stage.

GRAMMYs/Apr 9, 2024 - 04:37 pm

For decades, Japanese music has been one of the hardest to access as a foreigner. Even with the popularization of cultural exports like anime and the emergence of streaming platforms, it is still considered a niche, and fans often have to dig deep in order to find albums, translations, or any kind of content at all.

"There weren’t many opportunities for Japanese music to go out into the world until now," says YOASOBI’s producer and songwriter, Ayase, over a Sunday morning Zoom from Tokyo. "If we were to break into the mainstream, I think there’s a lot more work to do. Being a part of Coachella is one of them."

The duo, composed of Ayase, 30, and vocalist Ikura, 23, is gearing up for their first performance at the mighty Californian festival next weekend, plus two sold out headline shows in Los Angeles and San Francisco. In August, they are set to play at Lollapalooza in Chicago, IL. 

"Performing at festivals like Coachella was one of our goals when we put our live team together, so I believe that it will be a place for us to grow further,” says Ikura, who lived in Chicago as a kid and considers these opportunities a "full circle" moment.

Read more: 10 Must-See Artists At Coachella 2024: Skepta, The Last Dinner Party, Mdou Moctar, Cimafunk & More

Formed in 2019, YOASOBI found overnight success with their debut single "Yoru ni Kakeru," a bright-sounding but harrowing tale that topped Billboard’s Japan Hot 100 chart for six non-consecutive weeks. They continued to rise further, recording five EPs (three in Japanese, two in English), the opening theme to Netflix’s anime series "Beastars," 2021’s "Kaibutsu," and their magnum opus so far: "Idol."

Released in 2023, "Idol" became a massive hit, placing No.1 at Billboard's Japan Hot 100 chart for 22 weeks and counting — an all-time record break. It was also the nineteenth best-selling song of 2023 worldwide, according to the IFPI. With these accolades, it’s easy to understand why the duo is fully booked, but what makes their music so enticing to global audiences? 

Listening to YOASOBI is like entering a rabbit hole. First, you get hypnotized by the glistening synths, bursting like fireworks, and the rock riffs taking melodies to full-speed. Then, you discover their adage is "novel into music," and all songs are based on fictional stories written by various authors. There’s also the animated music videos, each with a different style, giving their sounds another layer for interpretation. And finally, there are Ayase’s and Ikura’s (under the name Lilas Ikuta) own solo careers — treasure troves ready to be unearthed.

"I don't know, to be honest," says Ayase when asked about their growing popularity. "I guess the fact that a lot of Japanese [exports] have been prevalent around the world had to do with it. But also, maybe it's because people are experiencing this combination of music with storytelling that is interesting to them." Ikura agrees, adding that YOASOBI allows fans to "enjoy this bigger world that we are part of in a more three-dimensional way."

The experience is similar to how they create their music: mining, collecting, mixing, and transforming different threads into a new fabric. From fictional stories, Ayase transmutes his feelings into beats on his laptop with Logic Pro, then inputs melodies and lyrics through Vocaloid softwares like Hatsune Miku. Ikura listens to the Vocaloid demos, and then adds her own feelings and flair into the interpretations. For English-language tracks, they work with translator Konnie Aoki, who is "very mindful of phonetic sounds," and Ikura listens to the Japanese versions up until it’s time to record, so that she can have "the right emotions set."

It’s such a natural process for them that Ayase is surprised to know that there are still people who don’t consider Vocaloid as "real" music. “Those people probably don’t know what music is,” he says with a laugh. “Do they think that instrumental music, where there's no human singing, isn’t real music? There’s really great Vocaloid music out there, and it’s basically [voices] created through synthesizing softwares. It's very different from AI, which is auto-generated music. Vocaloid is humans creating music using these softwares. That's the only difference from a human singing a song.”

To Ikura, who maintains her burgeoning solo career in tandem with YOASOBI’s busy schedule, Vocaloid allowed her to broaden her talents. "It is my first time singing songs that somebody else wrote, so it was an opportunity to challenge myself with things that I wouldn't necessarily write, or sing in a tone or voice that I wouldn't come up with myself." She says that these experiences influence her solo works all the time, in a "synergy" that allows her to "have more colors to work with in my palette."

"I started producing music through Vocaloids,” adds Ayase. “And it truly broadened my ideas and imagination when it comes to creating music. It allows creators to come up with melodies that a human singer may not come up with. It's a fascinating culture. The possibility I feel is infinite, and it really makes the impossible possible, in a way.”

Read more: It Goes To 11: How One Piece Of Technology Makes YOASOBI's Musical Vision Come To Life

Endless possibilities are also a big allure in AI technologies, but Ayase doesn’t see this as a threat. With the right boundaries, it’s just a tool — like Vocaloid, Logic Pro, and the internet — that can be used positively. "However, as a creator myself, I really hope that creative works come out of the imagination and ideas of the human mind. In that sense, [AI] may not be 100% a positive thing for us," he shares.

But that’s something for the future. Now, YOASOBI is focusing on their very real, very tangible events ahead. "Finally, we have this opportunity where people around the world are discovering our music. So, performing at festivals like Coachella, Lollapalooza, or doing our solo shows, I think it's important that we communicate with the audiences and maximize this opportunity as much as possible," says Ikura.

And it’s not just YOASOBI getting all the attention: according to data and research company Luminate, J-pop in general is on the rise. "I’m very proud, as a Japanese person, for that situation. For us, it’s really about taking it one step at a time," says Ayase. “Our ultimate wish is to have our music or reach as many people around the world as possible, and so we will continue to work hard every day."

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