meta-scriptThe 2023 GRAMMYs Effect: Bad Bunny, Kendrick Lamar, Lizzo & More See Major Sales And Streams Boost After Record-Breaking Show | GRAMMY.com
Bad Bunny performing at 2023 GRAMMYs
Bad Bunny performs at the 2023 GRAMMYs.

Photo: Kevin Winter/Getty Images for The Recording Academy

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The 2023 GRAMMYs Effect: Bad Bunny, Kendrick Lamar, Lizzo & More See Major Sales And Streams Boost After Record-Breaking Show

Take a look at the impressive gains that 2023 GRAMMYs winners and performers made in Spotify streams and album/song sales, from Beyoncé to Harry Styles.

GRAMMYs/Feb 14, 2023 - 09:58 pm

The 2023 GRAMMYs weren't just historic, they were iconic — and the numbers show it.

The telecast itself saw a 30% increase in viewership, with more than 12.4 million viewers tuning into the Feb. 5 ceremony, the best ratings since 2020 per Nielsen data. In turn, several of the night's winners and performers saw major spikes in sales and streams.

Album Of The Year winner Harry Styles returned to the top 10 of the all-genre Billboard 200 albums chart, as Harry's House — which also took home the GRAMMY for Best Pop Vocal Album — earned 38,000 equivalent album units in the U.S., a 51% gain. His previous two albums, 2019's Fine Line and his 2017 self-titled debut also made gains, the former up 15% and the latter up 11%.

Kendrick Lamar and Adele also enjoyed increases in sales and streams on several albums. Lamar — who won three GRAMMYs this year, including Best Rap Album for Mr. Morale & The Big Steppers — had a 20% gain for his fifth LP, as well as a 26% gain for 2015's To Pimp a Butterfly, 11% for 2017's DAMN., and 6% for 2012's good kid, m.A.A.d city

Adele's 30 had a 25% increase in equivalent album units, while her 2015 album 25 went up 14% and 2011 release 21 went up 10%. (30's lead single, "Easy On Me," earned Adele her fifth GRAMMY for Best Pop Solo Performance — a record in the category.)

After Beyoncé made GRAMMY history at the 2023 ceremony with her 32nd win, her Best Dance/Electronic Music Album-winning RENAISSANCE made a huge jump. The album earned 37,000 equivalent album units, up 109%, helping Bey move from No. 24 to No. 11 on the Billboard 200.

Rising jazz star Samara Joy also had a monumental night, scoring the coveted GRAMMY for Best New Artist. As a result, her 2022 album, Linger Awhile, made its debut on the Billboard 200, with an equivalent album units gain of 319% and a 5,800% increase in Spotify streams in the U.S. The project also hit No. 1 on the Jazz Albums, Traditional Jazz Albums and Heatseekers Albums charts for the first time, as well as the top 10 of the Top Album Sales and Top Current Album Sales charts.

Blues great Bonnie Raitt's win for Song Of The Year (for her 2022 track "Just Like That") served as one of the night's biggest surprises, but also served as a catalyst for some serious streams and sales success. The song spiked from about 10,000 daily on-demand streams in the U.S. on Feb. 3 to 697,000 the day after the GRAMMYs (Feb. 6) — a gain of around 6,700% — according to Luminate. The song's sales were even better, gaining more than 10,000% on Feb. 6; the rest of Raitt's discography also climbed 161%, from 333,000 on-demand U.S. streams on Feb. 3 to 869,000 on Feb. 6. 

Most of the 2023 GRAMMYs performers also celebrated sales and streams increases post-telecast. Show opener Bad Bunny saw gains on his GRAMMY-winning albumUn Verano Sin Ti (up 16%), as well as his 2020 albums YHLQMDLG (up 11%) and El Ultimo Tour del Mundo (up 8%). One of the songs Bad Bunny performed, Un Verano Sin Ti single "Despues de la Playa," also saw a 100% increase in Spotify streams in the U.S. in the hour following the telecast.

Lizzo delivered a soaring medley of her Record Of The Year-winning smash "About Damn Time" and the title track from her AOTY-nominated LP Special, the latter of which saw a 260% increase in Spotify streams in the U.S. after the show. Special also moved 11,000 equivalent album units, up 52%.

Steve Lacy won his first GRAMMY in the Premiere Ceremony, Best Progressive R&B Album for his album Gemini Rights. He also took the GRAMMYs stage for a sultry rendition of his hit "Bad Habit," all helping Lacy see a 16% increase in equivalent album units for Gemini Rights.

Sam Smith and Kim Petras also celebrated a historic win at the 2023 GRAMMYs, taking home Best Pop Duo/Group performance for their viral hit "Unholy" — marking the first win in the category by a trans woman. That moment, combined with the pair's risqué performance, helped the song see an almost 80% increase in Spotify streams in the U.S.

The heartfelt In Memoriam segment catalyzed stream increases, the biggest coming from Quavo's "Without U," which he sang in tribute to his late Migos bandmate and nephew Takeoff; the song jumped 890% in U.S. streams following the show. Fleetwood Mac's "Songbird," which Mick Fleetwood, Bonnie Raitt, and Sheryl Crow sang in honor of late Fleetwood Mac member Christine McVie, experienced an almost 100% increase in U.S. streams. 

In other U.S. Spotify stream gains for performers, Harry Styles' "As It Was," saw a more than 75% increase; Brandi Carlile's "Broken Horses" saw a more than 2,700% increase; DJ Khaled's star-studded "God Did" (featuring Jay-Z, Rick Ross, Lil Wayne, and John Legend) saw a more than 650% increase; Mary J. Blige's "Good Morning Gorgeous" saw a more than 390% increase.

Streaming numbers are from DKC News, a PR representative of Spotify.

12 Classic Moments From The 2023 GRAMMYs, From The Heartwarming To The Surreal

Jennifer Lopez and Zendaya pose for a photo together at the 2024 Met Gala
Jennifer Lopez and Zendaya attend The 2024 Met Gala

Photo: Kevin Mazur/MG24/Getty Images for The Met Museum/Vogue

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2024 Met Gala Red Carpet: Music Icons & Celebrities Charm In The "Garden of Time" Including Bad Bunny, Zendaya, Doja Cat & More

From groundbreaking florals to silhouettes in black and piles of tulle, discover all of the spell-binding looks worn by music icons on the Met Gala red carpet in celebration of "Sleeping Beauties: Reawakening Fashion."

GRAMMYs/May 6, 2024 - 10:52 pm

This year's Met Gala invited guests to step into the enchanting "Garden of Time" at the Metropolitan Museum of Art in New York City, where fashion meets fantasy. Celebrating the Met's exhibit "Sleeping Beauties: Reawakening Fashion," the first Monday in May saw stars transform the red carpet into a vibrant display of sartorial storytelling. The theme showcased a collection too delicate to wear but alive with the stories of fashion's past.

From co-chairs Zendaya and Bad Bunny to Tyla and Jennifer Lopez, see how music icons and film stars embodied this year's theme with spectacular flair. The gala not only highlighted the sensory and emotional richness of fashion but also set the stage for a night of memorable styles — groundbreaking florals, tiered tulle and all. 

Explore the full spectrum of this year's enchanting looks from fashion's grandest night in the showcase below.

Bad Bunny

Bad Bunny at the 2024 Met Gala

Jeff Kravitz/FilmMagic/Getty Images

Jennifer Lopez

Jennifer Lopez at the 2024 Met Gala

Photo: Kevin Mazur/MG24/Getty Images for The Met Museum/Vogue

Zendaya

Zendaya at the 2024 Met Gala

Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

Tyla

Tyla at the 2024 Met Gala

Angela Weiss/AFP via Getty Images

Donald Glover

Donald Glover at the 2024 Met Gala

Angela Weiss/AFP via Getty Images

Stray Kids

K-pop group Stray Kids at the 2024 Met Gala

Photo: Angela Weiss/AFP via Getty Images

Jon Batiste

Jon Batiste at the 2024 Met Gala

Angela Weiss/AFP via Getty Images

Queen Latifah

Queen Latifah at the 2024 Met Gala

John Shearer/WireImage/Getty Images

Kylie Minogue

Kylie Minogue

Photo: Jamie McCarthy/Getty Images

Christian Cowan and Sam Smith

Christian Cowan and Sam Smith at the 2024 Met Gala

Photo: Jamie McCarthy/Getty Images

Jack Harlow

Jack Harlow at the 2024 Met Gala

Marleen Moise/Getty Images

Teyana Taylor

Teyana Taylor at the 2024 Met Gala

Jamie McCarthy/Getty Images

Ariana Grande

Ariana Grande at the 2024 Met Gala

Kevin Mazur/MG24/Getty Images for The Met Museum/Vogue

Rosalía

Rosalia attends the 2024 Met Gala

Jamie McCarthy/Getty Images

Laufey

Laufey at the 2024 Met Gala

Jamie McCarthy/Getty Images

Shakira

Shakira at the 2024 Met Gala

John Shearer/WireImage

Doja Cat

Doja Cat attends the 2024 Met Gala

Angela Weiss/AFP via Getty Images

FKA Twigs, Stella McCartney, Ed Sheeran & Cara Delevingne

FKA Twigs and Ed Sheeran on the 2024 Met Gala red carpet

John Shearer/WireImage

Lana Del Ray

Lana Del Ray at the 2024 Met Gala

Kevin Mazur/MG24/Getty Images for The Met Museum/Vogue

Karol G

Karol G at the 2024 Met Gala

Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

Lil Nas X

Lil Nas X at the 2024 Met Gala

John Shearer/WireImage

Charli XCX

Charli XCX at the 2024 Met Gala

Angela Weiss/AFP via Getty Images

Cardi B

Cardi B at the 2024 Met Gala

Gotham/Getty Images

Dua Lipa

Dua Lipa at the 2024 Met Gala

Gotham/Getty Images

Lizzo

Lizzo at the 2024 Met Gala

Dia Dipasupil/Getty Images

Eryka Badu

Eryka Badu at the 2024 Met Gala
Anitta performs in Sao Paulo, Brazil

Photo: Mauricio Santana/Getty Images

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Enter Anitta's Brazilian 'Funk Generation': 5 Takeaways From Her New Album

Anitta brand-new album 'Funk Generation' is the culmination of a long-held dream to bring Brazilian funk to the world. Read on for five ways Anitta's genre-bending album showcases an "energy that's very unique to Brazil."

GRAMMYs/Apr 26, 2024 - 01:31 pm

After establishing herself as a global pop star, Brazilian singer Anitta is bringing the music of her country to the forefront. On the just-released Funk Generation, the Latin GRAMMY nominee puts a spotlight on funk carioca — Brazilian funk.

On the 15-track album, Anitta sings in Portuguese, Spanish, and English over funk carioca beats, which are Brazil’s aggressive and hyper spin on genres like hip-hop and Miami bass. As with her previous releases, Funk Generation has elements of EDM, reggaeton, and pop, but the rhythms also known as baile funk are the star. The album represents a new era for Anitta, which she first kicked off in June with "Funk Rave," a single and video that captures the spirit of Brazil's favelas where funk carioca was born. 

Anitta later introduced Brazil's melodic funk subgenre to her global audience with the dreamy "Mil Veces." Now Anitta is expanding her funky world by bringing artists like Sam Smith, Brray, and Bad Gyal into her funky world.

"I'm going to accomplish making a lot of artists and people like funk," Anitta tells GRAMMY.com, adding that she hopes listeners "start embracing this rhythm that's very good, that invites you to dance, and that has an energy that's very unique to Brazil."

Funk Generation follows Anitta's rise to international stardom. Following a decade of making her mark in Brazil and later Latin America, Anitta went fully international with her 2022 album Versions of Me and the viral hit "Envolver." The album helped Anitta garner a GRAMMY nomination for Best New Artist in 2023 and a Latin GRAMMY nomination for Record Of The Year. She later told GRAMMY.com that "dreamed" of putting out a Brazilian funk album.

Anitta has made that dream come true with Funk Generation. Here are five takeaways from her genre-bending album, including insight from the Brazilian superstar herself.   

Anitta Said Making A Funk Carioca Album Was A "Challenge"

In March 2023, Anitta revealed that she was trying to get out of her contract with Warner Music, alleging a lack of support from the label. After parting ways with Warner in April, she signed a new deal with Republic Records and Universal Latin shortly after. It seems that her new label home offered the support she was looking for: She released "Funk Rave" in June 2023. 

"This funk album has been a challenge for me because it's not a rhythm that people are doing out there," she says. "It's something that’s very new that I'm going to introduce to people so they like it, listen to it, and try to do it as well."

She Wants to Continue To Breaking The Divide Between Latin America & Brazil

While Brazil is a part of Latin America, there still exists a bit of a cultural divide with Spanish-speaking Latin American countries because of language differences. On Funk Generation, Anitta aims to bridge that gap by featuring Latin music acts who embrace her  Brazilian funk vibes. 

On the sultry "Double Team," she is joined by Puerto Rican singer and rapper Brray and Barcelona-based artist Bad Gyal, who performed with Anitta for the first time at awards ceremony Premio Lo Nuestro in February. They get into the groove in Spanish with no problem alongside Anitta.

"It's been many years since Brazil has gotten to this international level, that a lot of people are listening to Brazilian songs, and I know I've worked a lot for this to happen," Anitta says. "More Latin artists coming to Brazil, who are curious and interested in making a career there.

"It's been very important for me to create this cultural exchange because the Latino countries and Brazil are side-by-side, but it's like there's a big barrier between them because of language," she continues. "With music, we can break through."

Sam Smith Embraces Funk Carioca For The First Time 

It’s not only Latin music acts who are getting in on funk carioca with Anitta. British superstar Sam Smith joins Anitta for the freaky "Ahi," and Smith's soulful voice soars over the sleek Brazilian funk rhythms. The collaboration shows how determined Anitta is to push the music of her country into the mainstream with Smith being one of most prominent pop artists from the UK to embrace the genre. 

The song also marks an important moment for LGBTQIA+ representation with Anitta, who is bisexual, teaming up with the non-binary GRAMMY winner.

Funk Generation Spotlights Brazilian Talent 

Anitta shares her platform with more Brazilian acts in the alluring "Joga Pra Lua," an EDM-infused funk banger that invites the listener to a block party where they get lost in the music. 

Translated to "play for the moon," the track is produced by fellow Brazilian DENNIS (who recently scored a global hit with the remix of "Tá OK" featuring Kevin o Chris, Karol G, and Maluma). Anitta is also joined on the track by Brazilian hitmaker Pedro Sampaio, who sings in Portuguese.

Anitta Is Looking Toward The Future Of Funk Carioca

Despite the few features, Funk Generation is an album where Anitta largely shines solo. She not only puts a spotlight on the Brazilian genre with this LP, but pushes it to new places. One of the standouts is the frenetic "Grip" where Anitta blends Brazilian funk with elements of Miami bass music that’s reminiscent of the ‘90s. She sings in Portuguese, English and Spanish throughout the song.

Whereas funk carioca played second fiddle to many other genres in her previous album, now the tables are turned in Funk Generation. She seamlessly blends pop with funk carioca in the fully English track "Love in Common" that could sneak those rhythms onto Top 40 radio. Anitta also finds a common thread between Brazilian funk, reggaeton, and Afrobeat in the multicultural banger "Aceita."

 The future of baile funk looks bright in Anitta’s hands.

Meet The First-Time GRAMMY Nominee: Anitta On The "Insane" Success Of "Envolver," Representing Brazil & Reshaping Global Pop

Post Malone holds and acoustic guitar and looks at the crown during his Super Bowl LVIII performance
Post Malone performs during Super Bowl LVIII in February 2024.

Photo: Perry Knotts/Getty Images

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Post Malone's Country Roots: 8 Key Moments In Covers and Collaborations

Ahead of Posty's upcoming performance at the Stagecoach Festival, catch up on the many ways he's been dabbling in country music since the beginning of his career.

GRAMMYs/Apr 24, 2024 - 07:25 pm

Editor's Note: This article was updated on May 20, 2024 with information about Post Malone's collaboration with Morgan Wallen, "I Had Some Help."

Since Post Malone burst onto the mainstream nearly a decade ago, he has continued to flaunt his genre-defying brand of musical brilliance. For his latest venture, it’s time for gold grills and cowboy hats: Posty’s going country.

Though his musical origins are in rap, Malone has seamlessly traversed pop, R&B, and blues, always hinting at his deep-seated country roots along the way. In the last year, his long-standing affinity for country music has moved to the forefront, with appearances at the CMA Awards, a country-tinged Super Bowl LVIII performance, and a feature on Beyoncé’s COWBOY CARTER. Next up, he’ll make his debut at California's Stagecoach Festival alongside some of country music’s biggest names — and pay tribute to some of the genre greats.

While it’s unclear exactly what the Texas-raised hitmaker will be singing, his 45-minute set on Saturday, April 27 is labeled “Post Malone: Performs a special set of country covers.” After years of performing covers for and alongside country stars, the performance is arguably one of the most full-circle moments of his career thus far.

Ahead of his Stagecoach premiere, read on for some of Posty's biggest nods and contributions to the country music scene over the years — that could culminate in his own country album soon enough. 

A Slew Of Classic Country Music Covers

Malone has a history of channeling his musical heroes, often pulling on his boots to deliver heartfelt covers. He's paid tribute to country icons many times, including covers of Hank Williams Jr.'s classic, "There's A Tear In My Beer” in a 2018 fan-favorite video

During a 2022 Billy Strings tour stop at The Observatory in Los Angeles, Malone made a surprise appearance and used the moment to honor Johnny Cash alongside Strings. The pair delivered an acoustic duet of Cash's infamous murder ballad, "Cocaine Blues."

And just this year, Malone covered Hank Williams Sr. during a surprise performance at Nashville's Ryman Auditorium. On April 3, he closed out the annual Bobby Bones' Million Dollar Show with a rendition of Williams' "Honky Tonk Blues." 

A Longtime Kinship With Dwight Yoakam

Malone has long collaborated with Dwight Yoakam, marking a friendship and professional partnership that spans his career. Yoakam is a GRAMMY-winning trailblazer known for his pioneering blend of honky tonk, rock and punk that shook up the country scene in the 80's with his blend of "cowpunk." 

The pair frequently joined forces on Yoakam's SiriusXM Radio spot "Greater Bakersfield," where one standout 2018 appearance features Malone covering Yoakam's own “Thousand Miles From Nowhere” as the two laugh, strum and belt out the lyrics together in perfect harmony. 

On April Fool's Day in 2021, they playfully teased fans with the prospect of a double country album release — which may not seem so far-fetched three years later.

It's fitting that Malone would find such deep inspiration in folks like Yoakam, a man who first rode onto the country scene with a new take on a traditional sound. Much like Yoakam bridged generations with his music, Malone brings a new yet familiar energy to the country scene, embodying the spirit of a modern cowboy in both style and sound.

A Country Tribute To Elvis

Malone teamed up with Keith Urban for a duet rendition of "Baby, What You Want Me to Do" during the "Elvis All-Star Tribute Special," which aired on NBC in 2019. Originally written and performed by blues musician and songwriter Jimmy Reed, "Baby, What You Want Me to Do" was famously covered by Presley and commemorated through Urban and Malone's unique blend of modern guitar-slapping country-rock charisma. 

That wasn't Malone's only country collab that night, either. He also covered Presley's "Blue Suede Shoes" alongside Blake Shelton, Little Big Town and Mac Davis.

A Celebration Of Texas With Country Legends

In March 2021, Matthew McConaughey and his wife, Camila, hosted the "We’re Texas" virtual benefit concert, to help Texans coping with that year's disastrous winter storms during the Covid-19 pandemic. 

Following performances by George Strait, Kacey Musgraves, Willie Nelson, and Miranda Lambert, Malone — who moved to Dallas when he was 10 — served as the night's final entertainer. He performed Brad Paisley's "I'm Gonna Miss Her" followed by Sturgill Simpson's "You Can Have The Crown" backed by Dwight Yoakam.

A Rousing Tribute At The 2023 CMA Awards

At the 2023 CMA Awards, Malone joined country stars Morgan Wallen and HARDY on stage to cover late icon Joe Diffie‘s “Pickup Man” and "John Deere Green." Malone's first-ever performance at the CMAs felt more like a reunion than a debut, with Malone right at home among his collaborators.

“I’ve manifested this for years," HARDY told Audacy's Katie Neal. "Slight flex here, but I started following [Post Malone] when he had like, 300k Instagram followers. I was on the 'White Iverson' terrain, like the first thing that he ever put out and I was like, ‘this is dope,’ and I've been with him ever since.” 

After the performance, Malone hinted to Access Hollywood that it might be the start of a new chapter. When asked if a forthcoming country album would be in the works, he answered, “I think so. Yes, ma'am.” (More on that later.)

A Countrified Appearance At Super Bowl LVIII

Before Beyoncé announced COWBOY CARTER in a Verizon Super Bowl ad, Malone offered Super Bowl Sunday's first country-themed clue at the top of the night with his tender rendition of "America The Beautiful." Sporting a bolo tie and brown suede, Malone delivered his patriotic performance with a characteristically country drawl while strumming along on acoustic guitar before Reba McIntire's star-spangled rendition of the national anthem. 

Malone's performance followed in the footsteps of a long line of country artists who have kicked off the national sporting event, which started with Charley Pride in 1974 and has included Shania Twain, Faith Hill and Garth Brooks

A Tip Of The Hat To Toby Keith

During a performance at the American Rodeo in Arlington, Texas, on March 9, Malone paid tribute to the late Toby Keith, who passed away in February. After pouring one out and taking a sip from a red solo cup (an homage to Keith's playful hit of the same name), Malone performed a cover of "As Good As I Once Was" for the Texas rodeo crowd.

His TikTok video of the performance quickly garnered over 4 million views, sparking enthusiasm among fans for more country music from him. "Sir. I'm now begging for a country album," wrote one user in a comment that has received over 11,000 hearts.

A (Potential) Full-On Country Album

His much-teased country album may not be too yonder. After confirming that a country album was in the works during a live Twitch stream on his channel, Malone has spent much of this year teasing forthcoming new work. There is no scheduled album release date as of press time, but Malone has shared snippets of new songs including “Missin’ You Like This” and dropped sneak peeks of collaborations with Morgan Wallen, HARDY, Ernest, and Luke Combs

In February, Malone posted a sample of a collaboration with Combs, "I Ain't Got A Guy For That," the first in a series of song snippets shared across his social channels. 

Malone and Wallen have been teasing a collaboration since the end of 2023. After building plenty of anticipation, they debuted “I Had Some Help” during Wallen's headlining set at Stagecoach in April. Officially releasing the track on May 10, the song didn't just prove to be a banger — it debuted at No. 1 on the Billboard Hot 100, and broke the record for most streams in a single week with 76.4 million official U.S. streams, according to Luminate and Billboard.

No matter when the album may come, Post Malone’s Stagecoach set will only up the anticipation for some original country music from the star — and from the looks of it, fans and genre stars alike are more than ready for it.

12 Must-See Acts At Stagecoach 2024: Tanner Adell, Charley Crockett & More

Beyoncé accepts the Innovator Award onstage during the 2024 iHeartRadio Music Awards at Dolby Theatre in Los Angeles, California, on Monday, April 1.
Beyoncé accepts the Innovator Award onstage during the 2024 iHeartRadio Music Awards at Dolby Theatre in Los Angeles, California, on Monday, April 1.

Photo: Kevin Winter/Getty Images for iHeartRadio

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Beyond Country: All The Genres Beyoncé Explores On 'Cowboy Carter'

On 'COWBOY CARTER,' Beyoncé is free. Her eighth studio album is an unbridled exploration of musical genres — from country to opera and R&B — that celebrates the fluidity of music and her Texas roots.

GRAMMYs/Apr 3, 2024 - 08:50 pm

"Genres are a funny little concept, aren't they? In theory, they have a simple definition that's easy to understand. But in practice, well, some may feel confined."

With those words, spoken on "SPAGHETTII" by Linda Martell — the first commercially successful Black female artist in country music and the first to play the Grand Ole Opry solo — Beyoncé provides a proxy response to her original call on Instagram 10 days before COWBOY CARTER was released: "This ain’t a Country album. This is a “Beyoncé” album." 

She delivered on that promise with intent. Through a mix of homage and innovation, Beyoncé's latest is a 27-track testament to her boundless musicality and draws  from a rich aural palette. In addition to its country leanings, COWBOY CARTER includes everything from the soulful depths of gospel to the intricate layers of opera. 

Beyoncé's stance is clear: she's not here to fit into a box. From the heartfelt tribute in "BLACKBIIRD" to the genre-blurring tracks like "YA YA," Beyoncé uses her platform to elevate the conversation around genre, culture, and history. She doesn't claim country music; she illuminates its roots and wings, celebrating the Black artists who've shaped its essence.

The collective album proves no genre was created or remains in isolation. It's a concept stoked in the words of the opening track, "AMERIICAN REQUIEM" when Beyonce reflects, "Nothing really ends / For things to stay the same they have to change again." For country, and all popular genres of music to exist they have to evolve. No sound ever stays the same.

COWBOY CARTER's narrative arc, from "AMERICAN REQUIEM" to "AMEN," is a journey through American music's heart and soul, paying tribute to its origins while charting a path forward. This album isn't just an exploration of musical heritage; it's an act of freedom and a declaration of the multifaceted influence of Black culture on American pop culture.

Here's a closer look at some of some of the musical genres touched on in act ii, the second release of an anticipated trilogy by Beyoncé, the most GRAMMY-winning artist of all-time: 

Country 

Before COWBOY CARTER was even released, Beyoncé sparked critical discussion over the role of herself and all Black artists in country music. Yet COWBOY CARTER doesn't stake a claim on country music. Rather, it spotlights the genre through collaborations with legends and modern icons, while championing the message that country music, like all popular American music and culture, has always been built on the labor and love of Black lives. 

It's a reckoning acknowledged not only by Beyoncé's personal connection to country music growing up in Texas, but the role Black artists have played in country music rooted in gospel, blues, and folk music. 

Enter The World Of Beyoncé

Country legends, Dolly Parton ("DOLLY P", "JOLENE," and "TYRANT"), Willie Nelson ("SMOKE HOUR" and "SMOKE HOUR II"), and Martell ("SPAGHETTII and "THE LINDA MARTELL SHOW") serve mainly as spoken-word collaborators, becoming MCs for Queen Bey. Some of the most prolific country music legends receiving her in a space where she has been made to feel unwelcome in music (most notably with the racism surrounding her 2016 CMA performance of "Daddy Lessons" with the Dixie Chicks) provides a prolific release of industry levies. Martell, a woman who trod the dark country road before Bey, finally getting her much-deserved dues appears as an almost pre-ordained and poetic act of justice. 

"BLACKBIIRD," a version of the Beatles' civil rights era song of encouragement and hope for the struggle of Black women is led softly by Beyoncé, backed by a quartet of Black female contemporary country songbirds: Tanner Adell, Brittney Spencer, Tiera Kennedy, and Reyna Roberts. 

Beyoncé holds space for others, using the power of her star to shine a light on those around her. These inclusions rebuke nay-sayers who quipped pre-release that she was stealing attention from other Black country artists. It also flies in the faces that shunned and discriminated against her, serving as an example of how to do better. The reality that Beyoncé wasn't stealing a spotlight, but building a stage for fellow artists, is a case study in how success for one begets success for others. 

Read more: 8 Country Crossover Artists You Should Know: Ray Charles, The Beastie Boys, Cyndi Lauper & More

Gospel, Blues, & Folk (American Roots)

As is Beyoncé's way, she mounts a case for country music with evidence to back up her testimony. She meanders a course through a sequence of styles that serve as the genre's foundation: gospel, blues, and folk music.

"AMERIICAN REQUIEM" and "AMEN" bookend the album with gospel-inspired lyrics and choir vocals. The opener sets up a reflective sermon buoyed by  the sounds of a reverberating church organ, while the closer, with its introspective lyrics, pleads for mercy and redemption. The main verse on "AMEN", "This house was built with blood and bone/ The statues they made were beautiful/ But they were lies of stone," is complemented by a blend of piano, and choral harmonies. 

Hymnal references are interlaced throughout the album, particularly in songs like "II HANDS II HEAVEN" and in the lyrical nuances on "JUST FOR FUN." In the later track, Beyoncé's voice soars with gratitude in a powerful delivery of the lines, "Time heals everything / I don't need anything / Hallelujah, I pray to her." 

The gospel-inspired, blues-based "16 CARRIAGES" reflects the rich history of country songs borrowing from the blues while simultaneously calling back to songs sung by field laborers in the colonial American South. "Sixteen dollars, workin' all day/ Ain't got time to waste, I got art to make" serves as the exhausted plea of an artist working tirelessly long hours in dedication to a better life. 

Rhiannon Giddens, a celebrated musician-scholar, two-time GRAMMY winner, and Pulitzer Prize recipient, infuses "TEXAS HOLD 'EM" with her profound understanding of American folk, country, and blues. She plays the viola and banjo, the latter tracing its origins to Sub-Saharan West Africa and the lutes of ancient Egypt. Through her skilled plucking and bending of the strings, Giddens bridges the rich musical heritage of Africa and the South with the soul of country, blues, and folk music.

Pop, Funk, Soul & Rock 'n' Roll 

All in, Beyoncé is a pop star who is wrestling with labels placed on her 27-year career in COWBOY CARTER. Fittingly, she brings in two other pop artists known for swimming in the brackish water between country and pop, Miley Cyrus and Post Malone. Her intentional inclusion of two artists who have blurred genres without much cross-examination begs the question, Why should Beyoncé's sound be segregated to a different realm? 

On "YA YA" Linda Martell returns as the listener's sonic sentinel, introducing the track like a lesson plan: "This particular tune stretches across a range of genres. And that’s what makes it a unique listening experience." The tune sinks into the strummed chords of Nancy Sinatra's "These Boots Are Made for Walkin'" before leaping into a fiery dance track that features reimagined lyrics from the Beach Boys, with soulful vocal flourishes and breaks that show the throughline connection between '60s era rock, funk, and pop music.

Robert Randolph lends his hands on "16 CARRIAGES" with a funk-infused grapple on his pedal-steel guitar. It's a style he honed through his early years touring and recording with his family band and later in his career as an in-demand collaborator working with names including the Allman Brothers, and Norah Jones

The lesson is solidified as the album transitions into an interlude on "OH LOUISIANA," featuring a sped-up sample of a classic track by Chuck Berry. This moment emphasizes the pop superstar's nod to civil rights era music history, spotlighting a controversial artist celebrated for his pioneering contributions to rock 'n' roll. (It's a part of music history Beyoncé knows well, after starring as Etta James in the 2008 film Cadillac Records, a veiled biopic of the legendary Chicago label Chess Records.)

Classical & Opera

Opera was missing from many listeners' Beyoncé Bingo card, but didn't surprise those that know her background. Beyoncé was trained for over a decade starting at an early age by her voice teacher David Lee Brewer, a retired opera singer who once lived with the Knowles family. 

COWBOY CARTER gives sing-along fans a 101 opera class with "DAUGHTER." In Italian, Beyoncé sings passages from the 1783 Italian opera "Caro Mio Ben," composed by Giuseppe Tommaso Giovanni Giordani. The aria is a classic piece of vocal training that fittingly shows off her full range — taking us back to the earliest days of her vocal teachings.

Hip-Hop & R&B

Midway through the album on "SPAGHETTII" Beyoncé announces, "I ain't no regular singer, now come get everythin' you came for," landing right where expectations have confined her: in the throes of a romping beat, experimenting with sounds that blend hip-hop with R&B and soul. The track notably highlights the talent of Nigerian American singer/rapper Shaboozey, who also shows up to the rodeo on "SWEET HONEY BUCKIN'" brandishing his unique mix of hip-hop, folk-pop, and country music. 

Beyoncé worked with longtime collaborator Raphael Saadiq on this album, a career legend in the R&B industry, who lends his mark to several tracks on which he wrote, produced, and played multiple instruments. Beyoncé also utilizes the Louisiana songwriter Willie Jones on "JUST FOR FUN," an artist who draws on a contemporary blend of country, Southern rap, and R&B in the hymnal ballad. 

The violin-heavy "TYRANT" and "SPAGHETTII" both underscore hip-hop's long love affair with the classical string instrument (See: Common's "Be," and Wu Tang Clan's "Reunited" as the tip of that particular iceberg) with a blend of soulful R&B lyrics paired with beat-based instrumentalization. 

In a world quick to draw lines and label sounds, Beyoncé's COWBOY CARTER stands as a vibrant mosaic of musical influence and innovation. Ultimately, Beyoncé's COWBOY CARTER isn't seeking anyone's acceptance. As a Texan once told she didn't belong, her critical response claps back at this exclusion.  It's also a reminder that in the hands of a true artist, music is limitless.

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