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Torae Talks Fighting For Change & Overhauling The Music Industry's Business Model

Torae Carr

Photo by Cindy Ord/WireImage for The Recording Academy

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Torae Talks Fighting For Change & Overhauling The Music Industry's Business Model

The Recording Academy checked in with the rapper and SiriusXM Hip-Hop Nation host to get his perspective on what real change looks like and how the music industry at large can contribute

GRAMMYs/Jun 17, 2020 - 08:21 pm

Torae Carr wears many hats: rapper, SiriusXM Hip-Hop Nation DJ, CEO of Internal Affairs Entertainment, Revolt TV correspondent and Recording Academy New York Chapter Board Vice President—just to name a few. 

With Black Lives Matter protests being staged across the nation in response to the deaths of George FloydBreonna TaylorDavid McAtee and many other Black people at the hands of police, the Recording Academy checked in with Torae to get his perspective on the current situation, what change looks like and how the music industry at large can contribute.

How would you describe our current situation?

We are currently in unprecedented times. There's a fight for equality during a global pandemic. There are people gathering to protest and people social distancing in shelter. While unarmed black men and women continue to be murdered in the United States at the hands of police at an alarming rate, there are thousands of people dying daily from COVID-19. Our current situation is frightening yet hopeful.

How did we get here?

Years of built up hostility, ignorance, racism, systemic oppression, outdated laws and ways of thinking. As well as poor leadership.

What does change look like?

The world as we know it is forever changed. No longer will Black Lives not be seen as equal—we're going to continue to fight to be sure of that. Social gathering is different, the work place is different, the entertainment industry, anything you can imagine has been forever altered by this moment.


What are you doing to activate/advocate?

I'm on the frontlines as I have been for years. That includes using my platform, my influence, my dollars and physically being out with my allies demanding our faces be seen and our voices be heard as we fight for change.

How you coping?

My routine includes a lot of meditation, praying and exercise. Having conversations with my tribe is helpful, so is taking time to detach and reenergize. Mental health is just as important as taking care of your physical.

How can the music community at large contribute?

We are all human, so be humane. Creators: don't be afraid to create in the moment and document this important time. Consumers: continue to support the artists you love. The structure and business model of the recording industry needs an overhaul just as much as our legal system does. These underlying racial prejudices must be addressed and corrected NOW.

Read More: "Equality Is More Than Just A Word": Michael "Wanz" Wansley On How The Music Industry Can Effect Real Change

In your opinion, what should non-Black people be doing to support the Black community?

Listen to what we've been saying for years. We're not making up these stories of brutality, of unequal pay, of various forms of discrimination—this country was founded on those things. There has been evolution in many ways, and in many ways things remain very much the same. Injustice is injustice across the board, and if my rights can be violated today, yours can be violated tomorrow.

We've got to see this as not only a Black issue, but as an "us" issue. Use your privilege to speak up and speak out. Change your way of thinking, change your way of doing business, convince those around you that discrimination and racism is wrong. Be a good person, a friend and an ally on the right side of history.

Want To Support Protesters And Black Lives Matter Groups? Here’s How

Rotimi On Performing At ESSENCE Fest, Growing Up African-American & More

Rotimi

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Rotimi On Performing At ESSENCE Fest, Growing Up African-American & More

The Nigerian-American singer and actor sat down with the Recording Academy to talk about what inspired his latest album, 'Walk With Me'

GRAMMYs/Jul 8, 2019 - 10:04 pm

In 2015, Rotimi stepped into the New Orleans Superdome for the first time to experience the magic of ESSENCE Fest. Four years later, in 2019, the "Love Riddim" singer returned to the celebration as a performer, something he said was spoken into existence.

"Last year me and my manager had a conversation and I said, 'Listen, I'm going to be on the [ESSENCE] mainstage this year. 365 days later, we did it," Rotimi told the Recording Academy at the 25th annual ESSENCE Fest.

Rotimi, also an actor on Starz' "Power," has evolved since his last album, 2017's Jeep Music, Vol.1. The singer said he really hit home with its follow-up, the recently released Walk With Me, a project he worked hard for, putting in hours in the studio after filming on set.

"Walk With Me is the first time I actually felt like I was giving myself as an artist, and personally I feel like with everything else I have going on I wanted to show people that this is really what I do," he said. "I wanted people to understand who Rotimi is, who Rotimi was before, who I want to be and just understand my growth and the journey and my passion for what I do."

Part of why the album felt like such a representation of him is because it embodies beats of his African roots, something he said was very present growing up Nigerian-American. 

"I grew up with a lot of Fela Kuti and I grew up with Bob Marley," he said of his musical roots. "But I also grew up with Carl Thomas and Genuine and Usher, so there was a genuine mixture of who I am and what I've grown up to listen to. The actual Walk With Me project was a mixture of influences of Akon and Craig David."

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Fight The Power: 11 Powerful Protest Songs Advocating For Racial Justice

Photo: Ira L. Black/Corbis via Getty Images

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Fight The Power: 11 Powerful Protest Songs Advocating For Racial Justice

From Childish Gambino's "This Is America" to James Brown's "Say It Loud," these racial justice protest anthems demonstrate the ongoing—and still deeply relevant—sound of activism

GRAMMYs/Jun 19, 2020 - 08:00 pm

From the Edmund Pettus Bridge in Selma to the streets of Ferguson, activism certainly has a sound. Whether it’s the slow hum of Pete Seeger's "We Shall Overcome" or the energetic repetition of YG’s "FTP," when the chants of freedom slow, we often hear an emotional outcry about political issues through music. The current state of unrest in the United States surrounding the violent treatment of Black people and people of color at the hands of police has caused a resurgence of music addressing the current state of affairs directly in lyrics and tone.

As we celebrate Juneteenth (not to mention Black Music Month), a date that signifies liberation for African American people as Gordon Granger announced in Galveston, TX that the enslaved people there were free in 1865, we have to recognize the importance of music when it comes to freedom, protest, survival and celebration in Black culture. 

Music has always been deeply rooted in African culture. It only continued after men and women were captured and enslaved in the U.S through the Middle Passage. For slaves, it was a form of communication and later became so much more. That tradition of music has continued over centuries as each new movement—specifically involving the fight for self-love, equality, and fair treatment for Black Americans—creates its own soundtrack.

2020 will see its own host of songs that highlight the times, from Meek Mill’s "The Otherside of America" to H.E.R.'s "I Can’t Breathe," which she recently premiered in her performance for IHeartRadio’s Living Room Concert Series. But before this moment, there were a few of the songs that have been at the center of protest, revolution, and radical political change over the years.

"Say It Loud," James Brown (1968)

Being proud to be Black was almost a foreign concept commercially during this time and James Brown took the lead on empowering Black people all across the world. "Say it loud, I’m Black and I’m proud," became an affirmation recited far and wide specifically in such a turbulent year as 1968. This was at the height of the Civil Rights movement and the same year Dr. Martin Luther King, Jr. was assassinated.


 

"Comment #1," Gil Scott-Heron (1970)

A poem featured on his debut album Small Talk at 125th and Lenox, Heron was challenging the white left-wing student movement. In his estimation, there was no common ground based on what Black people had endured for centuries that college-educated students from the suburbs would understand. The song was later sampled by Kanye West in "Lost In The World" featuring Bon Iver.


 

"What’s Going On," Marvin Gaye (1971)

Based on the real-life experience of Gaye’s brother who returned from Vietnam with a much different outlook on life, this song asked what was happening in America. This was a turbulent time where Black soldiers were not receiving the same benefits as their white GI counterparts when returning home from the same fight. And much like Scott-Heron, Gaye was exploring the hippie era clash that, to many Black people, didn’t have a real grasp on poverty and systematic racism plaguing the community.


 

"Fk Tha Police," N.W.A. (1988)

A song met with much discourse including the arrest of N.W.A. members in Detroit during a 1989 tour stop. The group was apprehended following their show after being told by the DPD not to play the song in their set. Unfortunately, not much has changed and streams have skyrocketed amidst global protests for George Floyd and Breonna Taylor more than 20 years later


 

"Fight The Power," Public Enemy (1989)

The song originally appeared in Spike Lee's "Do The Right" thing, which explored racial tension in a Brooklyn neighborhood and would become Public Enemy’s most popular song to date. Later released on their album Fear of a Black Planet, the song was received with high acclaim including a GRAMMY nomination for Best Rap Performance.


 

"Changes," 2Pac featuring Talent (1998)

2Pac was seen as both an activist and a young man wise beyond his years, though his career was also marred by controversy and rap beefs. Songs like "Changes" are more representative of the former. Here, Pac was chronicling the fact that things have been the same in Black communities over the years. When listening back, you can hear how poignant his words were over 20 years later.


 

"Glory," John Legend and Common (2014)

The Oscar-winning song from the original motion picture soundtrack to "Selma" directed by Ava Duvernay came at the epicenter of the country’s most recent unrest. Two years after the death of Trayvon Martin, the song was the perfect bridge from the Civil Rights movement of the '60s depicted in the film into today's current fight for equality. 


 

"Alright," Kendrick Lamar (2015)

To Pimp a Butterfly, Lamar’s sophomore release, was a sharp contrast to the cinematic good kid, m.A.A.d. City but yielded the freedom song of a generation. Crowds at protests and university auditoriums across the country erupted into the song's potent lyrics, "But if God got us then we gon be alright!" The GRAMMY-winning song became the unofficial anthem to the Black Lives Matter movement after the deaths of Michael Brown in Ferguson, Mich., and Sandra Bland in Waller County, TX at the hands of police.  


 

"F.U.B.U.," Solange (2016)

A nod to the 90s hip hop apparel company, the acronym stands for For Us, By Us. The song appeared on her third studio album A Seat at the Table, her most critically acclaimed and political album to date. Both the song and album highlight Black entrepreneurship, culture, and trauma.


 

"Freedom," Beyoncé ft. Kendrick Lamar (2016)

This hard-hitting track samples "Let Me Try" by Frank Tirado and comes as a reprieve in the album sequencing but packs a powerful message. The ending also features audio from Jay-Z’s grandmother Hattie White. At her 90th birthday party she explains, "I was served lemons, but I made lemonade"—apropos in the discussion of the American Black experience.


 

"This is America," Childish Gambino (2018)

Accompanied by a captivating visual directed by Hiro Murai that paired dancing with African influence, and violent yet thought-provoking imagery, Gambino's effort made everyone pay attention. The song garnered the multi-disciplined artist a GRAMMY for "Song Of The Year," and his first No. 1 single while leaving both critics and fans alike in deep conversations about its political symbolism.

Torae Talks Fighting For Change & Overhauling The Music Industry's Business Model

Quarantine Diaries: Joan As Police Woman Is Bike Riding, Book Reading & Strumming D'Angelo

Joan as Police Woman

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Quarantine Diaries: Joan As Police Woman Is Bike Riding, Book Reading & Strumming D'Angelo

As the coronavirus/COVID-19 pandemic continues to rock the music industry, the Recording Academy reached out to a few musicians to see how they were spending their days indoors

GRAMMYs/Apr 7, 2020 - 07:21 pm

As the coronavirus/COVID-19 pandemic continues to rock the music industry, the Recording Academy reached out to a few musicians to see how they were spending their days indoors. Today, singer/songwriter Joan Wasser of Joan as Police Woman, whose forthcoming covers album, COVER TWO, includes tracks by The Strokes, Prince, Talk Talk, and more, shares her Quarantine Diary.

Thursday, April 2

[10 a.m.-12 p.m.] Went to bed at 4 a.m. last night after getting drawn into working on a song. Put on the kettle to make hot coffee while enjoying an iced coffee I made the day before. Double coffee is my jam. Read the news, which does not do much for my mood. Catch up with a few friends, which does a lot of good for my mood. Glad it goes in this order.

[12 p.m.-2 p.m.] Make steel cut oats with blueberries, raspberries, strawberries, fresh ginger, fresh turmeric, a sprinkling of cinnamon and cardamom, and of course, coconut butter to melt on top. If you’re not into coconut butter (sometimes marketed as coconut "manna"), I’d suggest just going for it and getting it (or ordering it) and putting it on your sweet potatoes, your oats, anywhere you’d put butter. I’m not vegan but I do enjoy hearing the tiny scream uttered by a strawberry as I cut into it. 

Contemplate some yoga. Contamplate meditating. Do neither. Resume work on the song I want to finish and send today. I have a home studio and I spend a lot of my time working on music here. The song is a collboration sent to me from Rodrigo D’Erasmo in Milano that will benefit the folks who work behind the scenes in the music touring system in Italy. 

[2 p.m.-4 p.m.] I traded in a guitar for a baritone guitar right before all this craziness hit but hadn’t had the time to get it out until now. I put on some D’Angelo, plugged into my amp and played along as if I were in his band. Micahel Archer, If you’re reading this, I hope you are safe and sound and thank you immensely for all the music you've given us always. 

[4 p.m.-6 p.m.] Bike repair shops have been deemed "necessary," thank goodness, because biking is the primary way I get around and I need a small repair. I hit up my neighborhood shop and they get my bike in and out in 10 minutes, enough time to feel the sun for a moment. 

I ride fast and hard down to the water's edge and take in a view of the East River from Brooklyn. There are a few people out getting their de-stress walks but it is mostly deserted on the usually packed streets.

[6 p.m.-8 p.m.] Practice Bach piano invention no. 4 in Dm very, very, very slowly. I never studied piano but I’m trying to hone some skills. Realize I’m ravenous. Eat chicken stew with wild mushrooms I made in the slow cooker yesterday. It’s always better the second day.

[8 p.m.-10 p.m.] Get on a zoom chat with a bunch of women friends on both coasts. We basically shoot the sh*t and make each other laugh. 

Afterwards I still feel like I ate a school bus so I give into yoga. I feel great afterwards. This photo proves I have a foot. 

[10 p.m.-12 a.m.] Record a podcast for Stereo Embers in anticipation of my new release on May 1, a second record of covers, inventively named COVER TWO. Continue to work on music (it’s a theme).

[12 a.m.-2 p.m.] Tell myself I should think about bed. Ignore myself and confinue to work on music. 

[2 a.m.-4 a.m.] Force myself into bed where I have many books to choose from. This is what I’m reading presently, depending on my mood. Finally I listen to Nick Hakim’s new song, "Qadir," and am taken by its beauty and grace. Good night. 

If you wish to support our efforts to assist music professionals in need, learn more about the Recording Academy's and MusiCares COVID-19 Relief Fund.

If you are a member of the music industry in need of assistance, visit the MusiCares website

Report: Music & Culture Infrastructure Can Create Better "Future Cities"

Hero The Band perform at the Recording Academy Atlanta Chapter Annual Membership Celebration
Photo: Marcus Ingram/WireImage

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Report: Music & Culture Infrastructure Can Create Better "Future Cities"

How sound planning for a creative future in our urban areas makes all the difference for artists and musicians

GRAMMYs/Oct 24, 2019 - 01:27 am

The future, as they say, is now. And for music makers around the world, building a future for themselves often starts at home, in their local creative community and in the city where they live. While technology has expanded communication and made the world smaller, cities continue to grow, making planning for the future a critical cultural mission of the present.

To that end, a new report by global organization Sound Diplomacy titled "This Must Be The Place" examines, "The role of music and cultural infrastructure in creating better future cities for all of us." The 37-page deep dive into community planning and development highlights the importance of creative culture in what it calls "Future Cities."

"The government defines ‘Future Cities’ as 'a term used to imagine what cities themselves will be like," the report states, "how they will operate, what systems will orchestrate them and how they will relate to their stakeholders (citizens, governments, businesses, investors, and others),'"

According to the report, only three global cities or states currently have cultural infrastructure plans: London, Amsterdam and New South Wales. This fact may be surprising considering how city planning and sustainability have become part of the discussion on development of urban areas, where the UN estimates 68 percent of people will live by 2050.

"Our future places must look at music and culture ecologically. Much like the way a building is an ecosystem, so is a community of creators, makers, consumers and disseminators," the report says. "The manner in which we understand how to maintain a building is not translated to protecting, preserving and promoting music and culture in communities."

The comparison and interaction between the intangibility of culture and the presence of physical space is an ongoing theme throughout the report. For instance, one section of the report outlines how buildings can and should be designed to fit the cultural needs of the neighborhoods they populate, as too often, use of a commercial space is considered during the leasing process, not the construction process, leading to costly renovations.

"All future cities are creative cities. All future cities are music cities."

On the residential side, as cities grow denser, the need increases for thoughtful acoustic design and sufficient sound isolation. Future cities can and should be places where people congregate

"If we don’t design and build our future cities to facilitate and welcome music and experience, we lose what makes them worth living in."

For musicians and artists of all mediums, the answer to making—and keeping—their cities worth living in boils down to considering their needs, impact and value more carefully and sooner in the planning process.

"The report argues that property is no longer an asset business, but one built on facilitating platforms for congregation, community and cohesion," it says. "By using music and culture at the beginning of the development process and incorporating it across the value chain from bid to design, meanwhile to construction, activation to commercialisation, this thinking and practice will result in better places."

The report offers examples of how planners and leaders are handling this from around the world. For instance, the Mayor Of London Night Czar, who helps ensure safety and nighttime infrastructure for venues toward the Mayor's Vision for London as a 24-hour city. Stateside, Pittsburgh, Penn., also has a Night Mayor in place to support and inform the growth of its creative class.

Diversity, inclusion, health and well-being also factor into the reports comprehensive look at how music and culture are every bit as important as conventional business, ergonomic and environmental considerations in Future Cites. Using the Queensland Chamber of Arts and Culture as a reference, it declared, "A Chamber of Culture is as important as a Chamber of Commerce."

In the end, the report serves as a beacon of light for governments, organizations, businesses and individuals involved in planning and developing future cities. Its core principals lay out guideposts for building friendly places to music and culture and are backed with case studies and recommendations. But perhaps the key to this progress is in changing how we approach the use of space itself, as the answer to supporting music may be found in how we look at the spaces we inhabit.

"To develop better cities, towns and places, we must alter the way we think about development, and place music and culture alongside design, viability, construction and customer experience," it says. "Buildings must be treated as platforms, not assets. We must explore mixed‑use within mixed‑use, so a floor of a building, or a lesser‑value ground floor unit can have multiple solutions for multiple communities."

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