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The Recording Academy, Waste Management Partner For The Sound Of Social Change

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The Recording Academy, Waste Management Partner For The Sound Of Social Change

Greening summit to feature panel discussion highlighting the increasing attention to the environment within the entertainment industry

GRAMMYs/Dec 3, 2014 - 05:06 am

Recognizing the increasing consciousness of environmental sustainability and its effects within the entertainment industry, The Recording Academy will present its 2nd Annual Greening Summit: The Sound Of Social Change on Feb. 10 at the Conga Room at L.A. Live in Los Angeles.

Sponsored by Waste Management, the summit will feature a panel focusing on corporate responsibility in sustainability and how industry insiders can use their collective power to drive change in greening.

The panelists are Bridgette Bell, global sustainability manager, Yum! Brands; William Brent, executive vice president, Weber Shandwick's Cleantech; Jennifer Miller DuBuisson, associate manager of global sustainability, Mattel; Michael J. O'Brien, vice president of corporate and product placement, Hyundai; and Tim Sexton, co-founder of environmental policy business association E2. The panel will be moderated by Greg Baldwin, executive director of Environmental Media Association, and will also feature Lewis Perkins, New House LLC sustainable strategist, and Wanda Williams, director of customer alliances and solutions for Waste Management.

The participating corporations represent brands that are putting forth the extra effort to decrease their impact on the environment and embrace their message of "social good" within their respective brand marketing and corporate communications messages. This interactive conversation will specifically focus on four critical areas: recycling, energy consumption, food waste, and water conservation.

The Recording Academy has taken the lead in continuing efforts to green the GRAMMY Awards by recycling bottles, cans, and glass from various events, purchasing renewable energy for the production of the show, and partnering with local charities to prevent excessive food waste. These issues are crucial to the overall health of our planet and the survival of our global economies.

Follow GRAMMY.com for our inside look at GRAMMY news, blogs, photos, videos, and of course nominees. Stay up to the minute with GRAMMY Live. Check out the GRAMMY legacy with GRAMMY Rewind. Explore this year's GRAMMY Fields. Or check out the collaborations at Re:Generation, presented by Hyundai Veloster. And join the conversation at Facebook, Twitter, and YouTube.

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Lineup announced for the official afterparty for the 53rd GRAMMY Awards

Keri Hilson, the Roots and DJ Wayne G to perform at the Studio 54-inspired 2011 GRAMMY Celebration

GRAMMYs/May 15, 2017 - 01:36 pm

(For a complete list of 53rd GRAMMY Awards nominees, click here.)

GRAMMY-nominated R&B/pop singer/songwriter Keri Hilson, GRAMMY-winning and current GRAMMY-nominated hip-hop/neo-soul band the Roots, and DJ Wayne G are scheduled to perform at the 2011 GRAMMY Celebration — The Recording Academy's official after-party. Additionally, in the celebration's MasterCard Jazz Lounge, the exclusive invitation-only event will feature performances by members of the Jazz at Lincoln Center Orchestra and the GRAMMY Jazz Ensembles.

One of the year's most anticipated events attracting GRAMMY winners, nominees and celebrities, the 2011 GRAMMY Celebration will take place at the Los Angeles Convention Center on Sunday, Feb. 13 immediately following the 53rd Annual GRAMMY Awards. Inspired by images of Studio 54, this year's all-star gathering will hearken back to one of the most stylized eras in music history with a chic disco nightclub theme. The event will be catered by chef extraordinaire Wolfgang Puck and produced by Along Came Mary Productions. 

"Music's Biggest Night doesn't end at the end of the telecast — the excitement and celebration continues with our GRAMMY after-party," said Neil Portnow, President/CEO of The Recording Academy. "With more amazing performances, gourmet dishes by Wolfgang and the glamour of Studio 54 design, the after-party is a great way to top off the night."

"It takes an amazing team of professionals to pull off an event of this scope and scale," said Branden Chapman, Vice President of Production & Process Management for The Recording Academy. "With more than 5,000 guests in attendance and a space the size of three football fields, we challenge ourselves each year to create an unforgettable experience for our guests by delivering eye-popping performances, never-before-seen design, and top-notch cuisine."

Wolfgang Puck has crafted a custom menu for the 5,000 guests expected to attend the celebration. The Night at Studio 54 menu will include a stroll through Chinatown (crispy vegetable eggrolls with sweet and sour Chinese mustard; kung pao organic chicken with crushed peanuts and scallions; and Hong Kong-style bass with chilies, cilantro and scallions); the classics (baked macaroni and cheese with white truffles and Canadian cheddar; kobe beef meatloaf with caramelized brown sugar ketchup and crispy onions; double-dipped fried chicken tenders with chili honey; and country biscuits); an iced shrimp station (chilled shrimp served with cocktail sauce, lemon wedges and tiny tabasco bottles); and some Latin inspiration at the taco bar (lamb with chipotle, eggplant and cumin; soft corn tortillas, salsa crudo and guacamole; salmon al la plancha with salsa verde; smoked black bean empanadas with cotija cheese and scallions; Latin style-Caesar salad with chili lime dressing, queso fresco, tomatoes, and fried black beans). The divine sweets will include warm chocolate and brandied cherry truffle cakes; butterscotch blondies; miniature white and dark chocolate cream pie; and coconut banana crème puffs.

Once again, The Recording Academy has partnered with Along Came Mary Productions, which will help orchestrate the 2011 GRAMMY Celebration and oversee all of the event entertainment, décor, production, and many other logistics. ACM Productions will draw upon influences taken from the pop culture explosion of the '70s and the emergence of disco as they transform LACC's West Hall A into unique motifs beginning with a whimsical trip to the roller rink and then a glimpse into the nightlife made famous by Studio 54 and beyond, all centered around iconic music, dance and fashion.

MasterCard Worldwide will deliver a priceless musical experience with artists set to perform on the MasterCard stage, as well as in the MasterCard Jazz Lounge. Performers will include Hilson, the Roots, members of the Jazz at Lincoln Center Orchestra, as well as the GRAMMY Jazz Ensembles.

Waste Management will return as a sponsor of the after-party and will collect all recyclable materials in keeping with The Recording Academy's greening initiatives. Additionally, Wolfgang Puck Catering will be using locally grown produce, dairy and meat, sourcing environmentally sustainable packaging — compostable, biodegradable and recyclable products — and donating any unused/leftover food to Angel Harvest, a Los Angeles-based nonprofit that organizes the collection and delivery of the food and items to local social service agencies providing emergency food for those in need.

The 2011 GRAMMY Celebration will also feature interactive experiences by sponsors HP, Harman, Waste Management, and Acura. HP will allow guests to sample the superior sound quality of Beats Audio at listening stations and also leave with limited edition photos from HP's photo booth. Harman will display its latest audio and speaker technology for everyone to preview and Waste Management will offer a relaxing lounge where party goers can win a chance to attend future live music events. Acura will treat guests to a close look at the all-new TSX Sport Wagon.

The evening will also feature fine spirits by Patrón Tequila, Ultimat Vodka and Pyrat Rum, wines by Fat Cat Wines, champagne by Domaine Laurier and beer by Anheuser-Busch. Beverages at the event will be provided by Pepsi and will include the first-seen Diet Pepsi Skinny cans.

The 53rd Annual GRAMMY Awards will take place live on Sunday, Feb. 13 at Staples Center in Los Angeles and will be broadcast in high definition and 5.1 surround sound on the CBS Television Network from 8–11:30 p.m. (ET/PT). For GRAMMY coverage, updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook

It's Easy Being Green
Michael O'Brien and Jennifer Miller DuBuisson

Photo: Rebecca Sapp/WireImage.com

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It's Easy Being Green

GRAMMYs/Dec 3, 2014 - 04:22 am

By Laurel Fishman

Inspiration was everywhere at The Recording Academy's 2nd Annual Greening Summit: The Sound Of Social Change, held at the Conga Room at L.A. Live on Friday.

I was feeling pretty inspired myself when I was immediately invited to be the guest to sit (in a cushy, velvety chair) in on the panelists' "pre-show" interviews.

Each panelist spoke about their area of focus, which revealed the forward-thinking range of sectors they come from, all of them here today because of one common goal … actually, make that common goals.

The goal of the event was to bring active participants in sustainability together to discuss their own goals and how ecological concerns factor into the efforts of the music industry and music makers.

The GRAMMY Awards themselves, working with the NRDC, are taking an active role in the ecological impact of the show and its related activities.

The diversity of the panelists' fields, coupled with their shared purpose, really showed the power of an idea whose time has come. The discussion brought forth a model of what can be accomplished in practical terms for global sustainability in an era of expanding technology and increasing accountability that is responsive to social networking's demand for transparency.

Today we have Hot Wheels packaging trays made of compostable sugarcane, according to Jennifer Miller DuBuisson, associate manager of global sustainability for Mattel. Bridgette Bell, global sustainability manager for Yum! Brands, spoke about her company building green restaurants. Yum! also is holding its first sustainability competition, with 80 universities participating. The company's food containers are actively being recycled by families for use in lunchboxes.

There is zero waste in both of Hyundai's U.S. plants, said Hyundai vice president of corporate and product placement Michael J. O'Brien. Hyundai is aggressively and successfully developing technology to substantially increase gas mileage while reducing greenhouse gas, a key to Hyundai's Blue Drive System, O'Brien said. "A vision is essential," he commented.

Embodying this morning's visionary spirit was Tim Sexton, co-founder of environmental business policy association E2. He connected the dots between social change and how it is impacted by musicians, citing Bob Dylan and Woody Guthrie. With his producer roles with Rock the Vote and Live Aid events, Sexton was eminently qualified to draw the relationship between pop culture and public policy. He spoke about the Law of the Iroquois, which holds that the current generation should never make a decision without considering its impact seven generations into the future. And amid the commitments by the panelists that their companies would continue moving ahead with increasing sustainability awareness and implementation — though perhaps slowly but surely — my favorite comment was Sexton quoting his own mother's wisdom: "Life by the inch is a cinch. Life by the yard is hard."

And onward into the future ....

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The Recording Academy Names Hyundai Official Vehicle Partner

Three-year partnership to extend beyond annual GRAMMY Awards telecast and result in original music projects

GRAMMYs/Dec 3, 2014 - 05:06 am

The Recording Academy has named Hyundai its "Official Vehicle Partner," it was announced today. The multiyear partnership extends beyond the annual GRAMMY Awards and will result in original music projects across many genres and categories. In addition to being the exclusive GRAMMY vehicle partner, Hyundai is working directly with The Recording Academy to identify and support new projects reflecting the brand's creativity and desire to celebrate music year-round.

The partnership is being forged as Hyundai launches the 2012 Veloster, a three-door coupe including technology that will change the way creative individuals experience driving. The first of many collaborations with The Academy is Re:Generation, a unique documentary that follows five modern DJs who — through the use of technology — are changing the way the world creates and experiences music. The project will also create five new electronic music tracks influenced by diverse genres from country to classical. The new tracks include participation from multiple GRAMMY winners as they collaborate with each DJ to reimagine their genre in each DJs' unique style.

"We are thrilled to partner with Hyundai to connect fans and car consumers to the power of music on Music's Biggest Night and throughout the year," said Evan Greene, Chief Marketing Officer for The Recording Academy. "Our brand partnership celebrates excellence in music and innovation, and we look forward to nurturing this relationship with exciting and creative projects over the next year."

"The all-new Hyundai Veloster, our three-door sporty coupe, connects with an audience that loves music," said Steve Shannon, vice president of marketing, Hyundai Motor America. "Music and driving go hand-in-hand and Veloster gives creative individuals the tools to re-imagine a modern music soundtrack. Over the next few years, we'll commission original works of art and new music projects that we can share with music fans everywhere, and the Re:Generation music project is the perfect kickoff to our collaboration with the GRAMMYs."

A trailer for Re:Generation is available at: www.regenerationmusicproject.com and on YouTube. Music videos and song downloads for all five music tracks will also be posted. More than 1.25 million visitors have already accessed content from the Re:Generation music project through social media channels. As the sole benefactor, Hyundai will also bring the story, content and experiences to this creative audience through film screenings, music festivals, digital apps, social media, online streaming, and a PR campaign over the next 12 months. The Recording Academy will help promote the film via special screenings and through its social media networks.

Hyundai will play a starring role as the "Official Vehicle Partner" of both the GRAMMY Awards and GRAMMY Week. Hyundai's partnership begins with two 60-second spots on "The GRAMMY Nominations Concert Live!! — Countdown To Music's Biggest Night" on CBS on Nov. 30, which will include content from the Re:Generation music project as well as behind-the-scenes footage. Then, as part of GRAMMY Week, Hyundai vehicles will be featured on the red carpet, will chauffeur stars to the awards ceremony, and will be on display at the official GRAMMY Celebration after-party, as well as the Special Merit Awards & Nominees Reception. Hyundai will also be a part of the Pre-GRAMMY Gala and GRAMMY Salute To Industry Icons the night before the awards telecast. Additionally, 10 GRAMMY viewing parties in Recording Academy Chapter cities will include Hyundai displays.

The 54thAnnual GRAMMY Awards are set to air live from Staples Center in Los Angeles on Feb. 12, 2012, on CBS at 8 p.m. ET/PT.
 

Show Me The Green Light

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Show Me The Green Light

The Academy and Waste Management team for a conversation about greening the music industry

GRAMMYs/Dec 3, 2014 - 05:06 am

(For a complete list of 53rd GRAMMY Awards nominees, click here.)

Recognizing the increasing consciousness about green sustainability and its effects within the music industry, The Recording Academy and Waste Management — the official recycling partner of The Academy and 53rd Annual GRAMMY Awards — are partnering to present Show Me The Green Light: A Conversation About Greening The Music Industry, focusing on the incorporation of a reduce, reuse and recycle philosophy and its emerging presence in an ever-changing industrial climate.

The event will be held on Friday, Feb. 11 from 10:30 a.m. – noon at the Conga Room at L.A. Live in Los Angeles, and will feature a diverse array of eco-conscious individuals in their respective fields, including Mike Kahn, director of mobile electronics business, Sony Electronics; Kevin Lyman, Vans Warped Tour creator/founder; Rohan Marley, House of Marley entrepreneur and son of Bob Marley; Drew McGowan, senior group manager, the Clorox Company; and Kathleen Strouse, senior director of digital business support, Universal Music Group. Other featured guests will include Lewis Perkins, sustainable strategist, New House LLC; and Karen Solomon, CEO/co-founder, Opportunity Green. Waste Management's Director of Customer Alliances and Solutions Wanda Williams will moderate the discussion.

The conversation will specifically focus on the greening experience within the live music spectrum, the digital and physical arenas of distribution and packaging of content, and the growing influence of music mobility and its shared fellowship with this burgeoning enterprise. The amount of electronic products discarded globally has increased recently, with 20–50 million tons generated every year. Electronic waste (e-waste) now makes up 5 percent of all municipal solid waste worldwide, nearly the same amount as all plastic packaging, but is much more hazardous. Much of this waste is generated from the entertainment and music industries. Today's progressive music labels are creating in-depth programs to address the redesign and management of such materials, thanks to the influence of fans, artists, touring companies, and the electronics industry itself.

Waste Management has continued to raise and reinforce Academy member and consumer awareness throughout the year regarding the importance of responsibly recycling electronics and engaging in consistent recycling behaviors at home, at work and "on the go." This year, Waste Management will begin building awareness around closed-looped recycling initiatives that effectively increase diversion efforts throughout the music industry.

The 53rd Annual GRAMMY Awards will take place live on Sunday, Feb. 13 at Staples Center in Los Angeles and will be broadcast in high definition and 5.1 surround sound on the CBS Television Network from 8–11:30 p.m. (ET/PT). For GRAMMY coverage, updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook.