Show Me The Green Light

The Academy and Waste Management team for a conversation about greening the music industry
February 07, 2011 -- 2:15 pm PST

(For a complete list of 53rd GRAMMY Awards nominees, click here.)

Recognizing the increasing consciousness about green sustainability and its effects within the music industry, The Recording Academy and Waste Management — the official recycling partner of The Academy and 53rd Annual GRAMMY Awards — are partnering to present Show Me The Green Light: A Conversation About Greening The Music Industry, focusing on the incorporation of a reduce, reuse and recycle philosophy and its emerging presence in an ever-changing industrial climate.

The event will be held on Friday, Feb. 11 from 10:30 a.m. – noon at the Conga Room at L.A. Live in Los Angeles, and will feature a diverse array of eco-conscious individuals in their respective fields, including Mike Kahn, director of mobile electronics business, Sony Electronics; Kevin Lyman, Vans Warped Tour creator/founder; Rohan Marley, House of Marley entrepreneur and son of Bob Marley; Drew McGowan, senior group manager, the Clorox Company; and Kathleen Strouse, senior director of digital business support, Universal Music Group. Other featured guests will include Lewis Perkins, sustainable strategist, New House LLC; and Karen Solomon, CEO/co-founder, Opportunity Green. Waste Management's Director of Customer Alliances and Solutions Wanda Williams will moderate the discussion.

The conversation will specifically focus on the greening experience within the live music spectrum, the digital and physical arenas of distribution and packaging of content, and the growing influence of music mobility and its shared fellowship with this burgeoning enterprise. The amount of electronic products discarded globally has increased recently, with 20–50 million tons generated every year. Electronic waste (e-waste) now makes up 5 percent of all municipal solid waste worldwide, nearly the same amount as all plastic packaging, but is much more hazardous. Much of this waste is generated from the entertainment and music industries. Today's progressive music labels are creating in-depth programs to address the redesign and management of such materials, thanks to the influence of fans, artists, touring companies, and the electronics industry itself.

Waste Management has continued to raise and reinforce Academy member and consumer awareness throughout the year regarding the importance of responsibly recycling electronics and engaging in consistent recycling behaviors at home, at work and "on the go." This year, Waste Management will begin building awareness around closed-looped recycling initiatives that effectively increase diversion efforts throughout the music industry.

The 53rd Annual GRAMMY Awards will take place live on Sunday, Feb. 13 at Staples Center in Los Angeles and will be broadcast in high definition and 5.1 surround sound on the CBS Television Network from 8–11:30 p.m. (ET/PT). For GRAMMY coverage, updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook.

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