At the top of 2022, Recording Academy CEO Harvey Mason jr. told the world it was a "new day" at the Recording Academy. Now surveying the organization at the dawn of 2023, it's clear he wasn't joking.

Last June, the Recording Academy announced five new GRAMMY categories to be debuted at the 2023 GRAMMYs and awarded onward: Songwriter Of The Year, Non-Classical; Best Alternative Music Performance; Best Americana Performance; Best Score Soundtrack For Video Games And Other Interactive Media; and Best Spoken Word Poetry Album. Additionally, a highly anticipated Special Merit Award for Best Song For Social Change was added, along with various category amendments and procedural updates.

Elsewhere, the Recording Academy continued its wider mission to create a more inclusive and equitable music industry, starting with major developments from within. 

Last September, the Academy further diversified our membership body with the inauguration of the 2022 New Member Class. Of the nearly 2,000 newest Recording Academy members, 44 percent are from traditionally underrepresented communities; 47 percent are under the age of 40; 32 percent are women; and 52 percent are male; the remaining 16 percent are composed of individuals who identify as non-binary and those who opted not to disclose. The 2022 New Member Class, our most diverse class to date, further helped the Academy reach our goal of adding 2,500 women voting members by 2025; having added 1,913 women to its voting membership since 2019, we are now 77 percent of the way to reaching this goal.

The Academy's commitment to cultivating a community that embodies the ethnicities, genres and crafts that power the music industry is also reflected in the nominees at the 2023 GRAMMYs: more than half of the songs nominated for Record Of The Year and Song Of The Year are by solo female artists; half of the albums nominated for Album Of The Year are by solo female artists; and nearly half of this year's leading nominees are women and more than half are people of color.

For Mason jr., these significant developments perfectly reflect the great year of continued change the Recording Academy experienced in 2022, a notable evolution he promises to progress this year and onward.

"Last year, we made a lot of progress. We've implemented a lot of change," he says in an exclusive interview. "It was a year of rebuilding, investing and laying groundwork for the road ahead.

"2022 was a great setup year," he continues. "It got us to a point where we're in a better position, and now we can really start to do some of the important work that I know the Academy can do.”

Mason jr. also had some personally transformative experiences last year, including a trip to Africa, which he describes as, "Mind-bending. Game-changing. Eye-opening." 

"Being in Africa was a profound learning trip. It was an opportunity to listen, see and interact — a chance to meet and talk to artists from that region," he reflects. "It also helped me learn how the Academy can be involved there and globally. How can we be helpful? How can we make sure that we're furthering our mission in music — not just in the U.S., but around the world?

With the 2023 GRAMMYs right around the corner, Mason jr. opened up for an in-depth interview in which he reflected on seismic shifts in the Recording Academy and mapped out the road ahead in the ongoing fight for all music people.

This interview has been edited for clarity.

Final Round GRAMMY Voting is underway, and nearly 17,000 eligible entries were submitted for GRAMMY consideration for the 2023 GRAMMYs. All in all, more than 11,000 Recording Academy members voted during the GRAMMY Awards process. What would you like to communicate to members involved in this vital and precious process regarding the power of their vote?

I would say, very simply, that the reason the GRAMMY is what it is — which, I believe, is the most prestigious music award you can win as a creator — is precisely because it's determined by the voting body of your peers. 

Voting is important because in order to maintain the importance and significance of the GRAMMY, and what it can do for someone's career, or music, or for the genre, we have to make sure that the voting body is voting with intent and is well-informed; that way the GRAMMY remains relevant, and we can honor the deserving people, records and projects every year.

For us, everything comes down to voting. Voting determines the GRAMMY nominations, the nominations impact the GRAMMY winners, the GRAMMY winners impact the show. 

And the show ultimately allows us to do all the really important work we do year-round on an ongoing annual basis: supporting music people. That's MusiCares. That's education via the GRAMMY Museum and GRAMMY U. That's Advocacy in Washington, D.C. All that ultimately relies on members voting.

Read More: Everything You Need To Know About The 2023 GRAMMYs & GRAMMY Nominations: How To Watch, How Voting Works & More

Let's go through some of the new GRAMMY categories and developments being introduced at the 2023 GRAMMYs. What can you say about the magnitude of the new Best Spoken Word Poetry Album category?

I think the category is going to be really important this year. Bifurcating the Spoken Word Field into two categories, along with Best Audio Book, Narration, and Storytelling Recording, is going to make a big difference for us.

We heard from that group of people, who said they weren't being recognized nor accurately evaluated and nominated. Now, from the looks of these nominations, it's been a sea change for us. Whereas before, artists and poets were competing with books on tape and other narration. 

Now, it's purely spoken word; that's really exciting.

How about the expansion of the Best New Age Album category into Best New Age, Ambient Or Chant?

A lot of the time, with categories like this, we really needed to hear from the community and people who are working in that genre and space. These last two years, we've been really intent on listening and learning. 

So, when a group of creators comes to us and says something needs to be changed or altered in their category — whether it's a name change, definition change, or sometimes an all-new category — we listen. 

This is one of those cases: the New Age Field needed some attention. We heard from them, and I think we made a good refinement.

How about the added Best Score Soundtrack For Video Games And Other Interactive Media GRAMMY category?

This award is exciting because it points us toward the future, to some degree. There's so much music being created in the gaming space, and again, it's a community of creators that wasn't being fairly or accurately represented by the Academy.

Having their own category gives us a chance to really get a good number of submissions in, and also gives our voters an opportunity to listen to that music through the lens of peer-voted submissions specifically in that category instead of a video game score coming across in another category.

There's intention around that style and genre of music. It's a forward-looking category. We now have a community being created around that space, so we're really proud of this development.

The new Songwriter Of The Year, Non-Classical GRAMMY category is a monumental development for the songwriter community.

The underpinning of what we do as an Academy is built on songs. I started out as a songwriter myself, so the idea of honoring someone who is truly a professional songwriter and craftsperson is special. 

This award celebrates the songwriting aspect of the music industry, as opposed to artists who write some of their own songs. There was some back-and-forth on what was the fairest and best way to honor this community. As it stands now, we're really pleased with the way we set it up. The inaugural nominees are writing songs for other artists, and I think it's a chance for us to celebrate true songwriters, one of the main pillars of our industry.

This year, the Recording Academy is introducing a new Special Merit Award for Best Song For Social Change. What's notable about this development?

This Special Merit Award, which honors a song based on the impact and ability to make a difference in the world, is something that is a first for the Academy, and something I think we're all excited about and proud of. 

This is one of the purposes of music: to make a difference in the world. And a social change impact award for a song highlights those songs, or that one song, that has a massive impact. 

I don't want anybody to misconstrue this award as something that's just singling out one song of impact or importance. Because we know every year, there are a lot of songs that have so much value and impact. But this is a chance for us to celebrate a short list of songs, and ultimately one song, that we feel has made a big impact.

View this post on Instagram

A post shared by Harvey Mason jr. (@harveymasonjr)

You went to Africa last year. What inspired this excursion, and what did you learn from your trip?

I would describe my trip to Africa as: Mind-bending. Game-changing. Eye-opening. There's so much music, so much creativity over there. Africa is the birthplace of, well, everything, but definitely music. It was a chance to learn about the history, heritage and beginnings of music and rhythm and dance and singing.

Also, given what's happening there today, it was a chance to hear from the people who are really having a huge impact on a genre that's on the rise around the world. Afrobeats and other genres from that region are definitely making their way into the international consciousness.

Things are so different now. Ten years ago, or even a few years ago, before streaming, an artist would release a song in Africa and we wouldn't necessarily know about it in America. It wouldn't travel so quickly from country to country, or continent to continent. Now, with streaming, somebody in any country in the world can release music, and we're listening to it in America. 

If we're going to be an Academy that's evaluating and celebrating and uplifting music, I think it's incumbent on us to understand all the different genres. As I said, we're not all going to be experts. But we have to acknowledge them. We have to be aware that things are happening. We have to see around the corner.

For us as an Academy, we always want to be aware of the trends — what's happening now and what's coming next — so we can stay plugged into today's music scene and global music community and continue to honor the music that's being made around the world. 

So for me, being in Africa was a profound learning trip. It was an opportunity to listen, see and interact — a chance to meet and talk to artists from that region. It also helped me learn how the Academy can be involved there and globally. How we can be helpful. Really, how do we make sure that we're furthering our mission in music — not just in the U.S., but around the world.

Read More: Your Vote, Your Voice: 6 Reasons Why Your GRAMMY Vote Matters

One of the driving themes for the Recording Academy is diversity. In 2022, nearly 2,000 music industry professionals and creatives joined the Recording Academy as members, with a significant percentage of that new class coming from traditionally underrepresented and gender-diverse communities. How does this reflect the Recording Academy's wider mission to create an inclusive and equitable music industry?

I think it directly correlates with our forward-looking mission, and that's to be more reflective, more accurate, more representative of the music ecosystem. As we know, the biggest percentage of music consumed is Black music. Also, achieving more gender equity is important. We know that there are so many important, influential creatives who are women. So, making sure our membership reflects that is really important to me and important to everyone at the Academy.

We have some very specific goals for what we want to accomplish with our membership in regards to diversity — for race diversity, but also gender diversity, regional diversity, genre diversity … There are a lot of goals for our Diversity, Equity & Inclusion group that we want to make sure we get right.

And it's in our Membership. It's in our Awards. It's in our staff. It's in our boards. It's in our committees. It's smart practice to be doing things in a more diverse way. I know the outcomes are better. We get better information; we get better collaboration. We get more nuanced and deeper thoughts about things, and we see things from different angles. Music is one of the most diverse endeavors in the world, and I think we have to represent that across the Recording Academy and the music industry at-large.

Read More: Meet Some Of The Music Industry Leaders Who Just Joined The Recording Academy's 2022 New Member Class

Recording Academy CEO Harvey Mason jr. | Photo: Michael Kovac

The 2023 GRAMMYs are right around the corner. This year, the show returns to its home base at the Crypto.com Arena, formerly the Staples Center, in Los Angeles. What are you most excited about for the upcoming GRAMMYs?

I'm excited about being in L.A. I'm excited about having a full audience again. I'm excited about all the incredible music that we're celebrating this year. I'm looking forward to coming together to celebrate. 

I look forward to the creative industry and the music industry coming together to celebrate each other and lift each other up. To shine a light on excellence and greatness and talk about the things we all have in common. To tell our stories and let the world see the great music that was created this year.

But the idea of music bringing about change — music being for good, music creating a better world — these are all big, overarching concepts. Those are the things I'm most excited about seeing. 

Last June, you celebrated your first anniversary as CEO of the Recording Academy. Any words or reflections about the Recording Academy’s accomplishments last year?

Last year, we made a lot of progress. We've implemented a lot of change. It was a year of rebuilding, investing and laying groundwork for the road ahead. 

I believe we still have a lot of work to do, so I don't, by any means, think 2022 was the be-all, end-all. 2022 was a great setup year. It got us to a point where we're in a better position, and now we can really start to do some of the important work that I know the Academy can do.

In my role as CEO of the Recording Academy, it's the coolest job in the world. I grew up as a creator — as a songwriter and producer. I continue to write and produce. So, I feel like I'm of the community that we serve. 

You've heard me say it before, but the music community is so important to evolving our society and changing the world. The privilege to serve the music community is an honor and makes me very excited every day to wake up and do the work. 

What are you most looking forward to regarding the Recording Academy's growth and evolution in 2023 and beyond?

I'm really looking forward to celebrating more music, and more types of music from different places around the world. I'm really looking forward to serving more music people, in more ways.

I'm excited about the ongoing evolution of where we go as an Academy and continuing to build on new ideas so that we can accomplish all of our goals while creating new goals along the way. I'm excited about, obviously, the GRAMMYs show, and getting back to the other 364 days of the year when we're giving back to the music community that we serve and support each and every day.

2023 GRAMMY Nominations: See The Complete Nominees List

The Recording Academy has partnered with leading online learning platform Coursera on GRAMMY GO, a new online initiative to offer classes tailored for music creators and industry professionals.

This partnership empowers the next generation of the music community with practical, up-to-the moment digital content that provides wisdom for both emerging and established members of the industry. Continuing the Academy’s ongoing mission to serve all music people, courses cover a variety of specializations tailored to creative and professional growth. 

GRAMMY GO on Coursera includes courses taught by Recording Academy members, featuring GRAMMY winners and nominees and offers real-life lessons learners can put to work right away.

Starting today, enrollment is open for GRAMMY GO’s first Coursera specialization, "Building Your Audience for Music Professionals," taught by Joey Harris, international music/marketing executive and CEO of Joey Harris Inc. The course features Rock & Roll Hall of Fame inductee and five-time GRAMMY winner Jimmy Jam, 10-time GRAMMY nominee Janelle Monáe and three-time GRAMMY winner and the 2024 GRAMMYs Best New Artist Victoria Monét. This foundational specialization will help participants gain the skills, knowledge and confidence to build a strong brand presence and cultivate a devoted audience within the ever-changing music industry. 

The partnership’s second course, launching later this summer, aims to strengthen the technological and audio skills of a music producer. "Music Production: Crafting An Award-Worthy Song" will be taught by Carolyn Malachi, Howard University professor and GRAMMY nominee, and will include appearances by GRAMMY winner CIRKUT, three-time GRAMMY winner Hit-Boy, artist and celebrity vocal coach Stevie Mackey, five-time GRAMMY nominee and Recording Academy CEO Harvey Mason jr., and 15-time GRAMMY winner Judith Sherman. Pre-enrollment for "Music Production: Crafting An Award-Worthy Song" opens today.

"Whether it be through a GRAMMY Museum program, GRAMMY Camp or GRAMMY U, the GRAMMY organization is committed to helping music creators flourish, and the Recording Academy is proud to introduce our newest learning platform, GRAMMY GO, in partnership with Coursera," said Panos A. Panay, President of the Recording Academy. "A creator’s growth path is ongoing and these courses have been crafted to provide learners with the essential tools to grow in their professional and creative journeys."

"We are honored to welcome GRAMMY GO, our first entertainment partner, to the Coursera community," said Marni Baker Stein, Chief Content Officer at Coursera. "With these self-paced online specializations, aspiring music professionals all over the world have an incredible opportunity to learn directly from iconic artists and industry experts. Together with GRAMMY GO, we can empower tomorrow's pioneers of the music industry to explore their passion today."

GRAMMY GO also serves as the music community’s newest digital hub for career pathways and editorial content that provides industry insights for members of the industry; visit go.grammy.com for more. For information and enrollment, please visit the landing pages for "Building Your Audience for Music Professionals" and "Music Production: Crafting An Award-Worthy Song."

Meet 5 GRAMMY Nominees Who Started At GRAMMY U: From Boygenius Engineer Sarah Tudzin To Pentatonix’s Scott Hoying

The Recording Academy is continuing to honor the legacy of hip-hop, to one of the most popular genres of music in America. Held on Dec. 4 at the GRAMMY Museum in downtown Los Angeles, Resonance: Celebrating 50 Years of Hip-Hop was presented by the Academy's Black Music Collective and sponsored by City National Bank.

The Resonance event took over the Museum's fourth floor, which is home to the recently unveiled "Hip Hop America: The Mixtape Exhibit." There, members and leadership from the Academy and BMC, along with musicians and industry professionals, celebrated 50 years of music that has transcended boundaries, inspired advocacy and fostered impactful social change. 

Guests were welcomed into the space by an unparalleled collection of artifacts — an ode to the genre through memorabilia and interactive displays showcasing the evolution of hip-hop music and culture. Tupac’s all-white suit — worn in the last video he made — is displayed next to Notorious B.I.G.'s red leather pea jacket worn in the music video for Junior M.A.F.I.A.’s "Players Anthem." The impact of the museum’s intentionally curated collection evokes the extended struggle of the Black experience in America, while celebrating its culture, creativity, and endurance against all odds.

The power of connection and representation was emphasized by five-time GRAMMY winner Jimmy Jam, an R&B songwriter, music producer, and illustrious GRAMMY Museum Board Member. "The idea of 'resonance' struck a chord in me because the mission is unification, amplification and to celebrate Black music. Nothing resonates more in our everyday lives than hip-hop." 

View this post on Instagram

A post shared by Black Music Collective (@blackmusiccollective)

A legendary figure who made his mark in the '80s by producing artists such as Janet Jackson, Jimmy Jam and producing partner Terry Lewis, were inducted into the Rock and Roll Hall of Fame in 2022. 

"I'm proud to have known my partner Terry Lewis for 50 years. We were raised on hip-hop," he told the crowd. "Hip-hop inspires, it embodies transcendence. Hip-hop advocates and fosters social change, and the cultural significance is astounding."

Jimmy Jam highlighted the integral role of partnerships between the Black Music Collective and sponsor/supporters such as City National Bank and Amazon Music. Such relationships have enabled the third year of the Amazon Music-sponsored Your Future Is Now, a scholarship program.

"We have the opportunity to pour knowledge, resources and many opportunities into the young talent and the young creatives of the future. And that's what we're here to do," he continued.

GRAMMY Museum Board Member and Executive Vice President of City National Bank, Linda Duncombe, who was introduced by Jimmy Jam as "music’s best friend" spoke to the critical work of support. 

"We protect and celebrate those who have shared their gift as well as ensure their artistic contributions are accessible for people of all walks of life around the world and for future generations," she said, adding that as a Museum board member, "educating the next generation of artists and teachers is always top of mind. The 'Mixtape Exhibit' really will inspire students to pursue hip hop and the music industry."

Host Lady London, a rapper and songwriter from The Bronx summed up the power of hip-hop and its ability to transcend music. A hyped crowd enthusiastically received her words.

"It's beautiful to see what we have been able to cultivate in such a short amount of time. We are the culture, we have the power to shift the culture and we continue to move mountains," she said. "We are influences in fashion and design and the Black family education, economic empowerment, the arts. We're limitless.

"We have balanced everything and there is nothing that is quite parallel to that," Lady London continued. "I'm so proud to be a part of the culture."

As guests mingled among the exhibits many displays and highlights like original lyric sketches, mixtapes, and an interactive "sonic playground" where guests could interact with recording devices, make 808 beats and record tracks. Academy CEO Harvey Mason Jr. reflected on the culmination of a year celebrating the 50th anniversary of hip-hop. 

"Hip hop has been a defining force in our culture and it is so important to be able to honor it in this way" he said. "This is the end of a year that started with us celebrating at our GRAMMY Awards show last season."

Los Angeles' DJ Jadaboo — who has performed for Tommy Hilfiger at New York Fashion Week and a slew of celebrity parties and high profile events — set the vibe all night. Her mix spanned all five decades of the genre and beyond, from R&B to hip hop classics by Jay-Z and Drake, stacking much-sampled songs like Curtis Mayfield’s "Pusher Man" into the set. 

As the event carried on, Jimmy Jam’s earlier remarks echoed between the museum’s walls. "Look at what's been done in the last 50 years. You see it all around here," he said. "Now take a look at each other and know all that is happening right now… is because we are the people that are gonna continue to carry this on for another 50 years."

The GRAMMY Museum’s "Hip Hop America: The Mixtape Exhibit" runs through Sept. 4, 2024. "A GRAMMY Salute To 50 Years Of Hip-Hop" will air Sunday, Dec. 10, from 8:30 to 10:30 p.m. ET and 8 to 10 p.m. PT on the CBS Television Network, and stream live and on demand on Paramount+.

How To Watch "A GRAMMY Salute To 50 Years Of Hip-Hop": Air Date, Performers Lineup, Streaming Channel & More

It's that time again: The 2024 GRAMMYs is just a few months out — airing live Sunday, Feb. 4, from Crypto.com Arena in Los Angeles. Which means nominations for the 2024 GRAMMYs are just around the corner. On Friday, Nov 10, starting at 7:45 a.m. PT / 10:45 a.m. ET, nominations for the 2024 GRAMMYs will be announced via a livestream event airing live on live.GRAMMY.com. The nominations will also stream live on the Recording Academy's YouTube channel. 

The 2024 GRAMMYs nominations livestream event will feature a diverse cast of some of the leading voices in music today, including St. Vincent, Jeff Tweedy, Muni Long, Kim Petras, 2024 MusiCares Person Of The Year Jon Bon Jovi, and many others, who will be announcing the 2024 GRAMMY nominees across all 94 categories. Plus, the livestream event will also feature an exclusive GRAMMY Nominations Pre-Show and Wrap-Up Show, which will both feature exclusive videos and conversations about the biggest stories and trends to come out of the 2024 GRAMMYs nominations.

City National Bank is the Official Bank of the GRAMMYs and proud sponsor of the 66th Annual GRAMMY Awards Nominations.

See below for a full guide to the 2024 GRAMMYs nominations livestream event happening next week:

Read More: How To Watch The 2024 GRAMMYs Live: GRAMMY Nominations Announcement, Air Date, Red Carpet, Streaming Channel & More

How Can I Watch The 2024 GRAMMY Nominations? 

The nominations livestream event will stream live on live.GRAMMY.com and the Recording Academy's YouTube channel.

When Are The 2024 GRAMMY Nominations Announced?

The 2024 GRAMMYs nominations will be announced Friday, Nov 10. The day kicks off with an exclusive GRAMMY Nominations Pre-Show, starting at 7:45 a.m. PT / 10:45 a.m. ET. Hosted by Emmy-winning TV host and “GMA3” contributor Rocsi Diaz, the GRAMMY Nominations Pre-Show will give music fans an inside look at the various initiatives and campaigns that the Recording Academy, the organization behind the annual GRAMMY Awards, supports on a year-long basis on its mission to recognize excellence in the recording arts and sciences and cultivate the well-being of the music community.

Afterward, starting at 8 a.m. PT / 11 a.m. ET, the GRAMMY nominations livestream event begins. The livestream event will begin with a special presentation announcing the nominees in the General Field categories, aka the Big Six, as well as select categories. On live.GRAMMY.com, exclusive videos announcing the nominees across multiple categories will stream as a multi-screen livestream event that users can control, providing a dynamic, expansive online experience for music fans of all genres. The nomination videos will also stream live on YouTube. The full list of 2024 GRAMMYs nominees will then be published on live.GRAMMY.com and GRAMMY.com immediately following the livestream event.

After the nominations are announced, stay tuned for an exclusive GRAMMY Nominations Wrap-Up Show. Co-hosted by "Entertainment Tonight" correspondents Cassie DiLaura and Denny Directo, the Wrap-Up Show will break down all the notable news and top stories from the 2024 GRAMMYs nominations. The GRAMMY Nominations Wrap-Up Show will stream live on live.GRAMMY.com as well as the Recording Academy's YouTube channel, X profile, Twitch channel, TikTok page, Instagram profile, and Facebook page.

Watch the 2024 GRAMMYs nominations livestream event and make sure to use #GRAMMYs to join the conversation on social media as it unfolds live on Friday, Nov. 10.

The schedule for the 2024 GRAMMYs nominations livestream event is as follows:

GRAMMY Nominations Pre-Show
7:45 a.m. PT / 10:45 a.m. ET

Nominations Livestream Event
8 a.m. PT / 11 a.m. ET 

Nominations Livestream Event Ends & Full Nominations Revealed
8:25 a.m. PT / 11:25 a.m. ET 

GRAMMY Nominations Wrap-Up Show
8:25 a.m. PT / 11:25 a.m. ET

^All times are approximate and subject to change.

Read More: Three New Categories Added For The 2024 GRAMMYs: Best African Music Performance, Best Alternative Jazz Album & Best Pop Dance Recording

Who's Announcing The 2024 GRAMMY Nominations?

Recording Academy CEO Harvey Mason jr. will be joined by GRAMMY winners Arooj Aftab, Vince Gill, Amy Grant, Jimmy Jam, Jon Bon Jovi, Samara Joy, Muni Long, Cheryl Pawelski, Kim Petras, Judith Sherman, St. Vincent, Jeff Tweedy, and "Weird Al" Yankovic, along with "CBS Mornings" co-hosts Gayle King, Nate Burleson, and Tony Dokoupil, to announce all the nominees for the 2024 GRAMMYs. 

When Are The 2024 GRAMMYs?

The 2024 GRAMMYs, officially known as the 66th GRAMMY Awards, will air live on Sunday, Feb. 4, at 8-11:30 p.m. ET/5-8:30 p.m. PT from Crypto.com Arena in Los Angeles. Music's Biggest Night will air live on the CBS Television Network and stream on Paramount+. 

Mark your calendars now for the 2024 GRAMMY nominations happening Friday, Nov 10.

With additional reporting by Morgan Enos.

2024 GRAMMYs: 4 Things To Know About The New Categories & Changes

Harvey Mason jr. didn't just visit Africa — he was transformed by it.

In 2022, the Recording Academy CEO visited a number of African countries, where he met with leaders in the local music communities and intently listened to what each had to say.

"Mind-bending. Game-changing. Eye-opening," Mason jr. said of his trips to Africa. "There's so much music, so much creativity over there. Africa is the birthplace of, well, everything, but definitely music."

Accordingly, the universe of sounds coming out of the African continent can't be boiled down to just those having an international impact today, like Afrobeats or Amapiano. No, every corner of Africa is a fount of brilliant musical offerings. So it's incumbent on the Recording Academy, the world's leading community of music professionals, to reflect the momentum happening across Africa.

With this as the engine, the Recording Academy has revealed a thrilling new GRAMMY category in time for the 2024 GRAMMYs: Best African Music Performance.

Announced in tandem with two other exciting, new GRAMMY categories, including Best Alternative Jazz Album and Best Pop Dance Recording, the category elevates all flavors of African music — from Afrobeats to kizomba to Ghanaian drill to South African hip-hop — without regard to borders. Musical excellence from anywhere and everywhere in Africa will be carefully considered in this progressive category. 

While this development is a forward-thinking expansion for the Recording Academy, the GRAMMYs, and the international music industry as a whole, the new Best African Music Performance category is the "first step toward a much bigger, more fruitful journey ahead," Mason jr. tells GRAMMY.com. "And we're not done as an Academy: We're making sure that we represent music from that region fairly and accurately."

Read More: 2024 GRAMMYs: 4 Things To Know About The New Categories & Changes

To celebrate the new category, GRAMMY.com sat down with industry leaders — including Mason jr. — to discuss the story behind the brand-new Best African Music Performance GRAMMY category, its impact on the global music industry, and the future of African music.

These interviews were edited and condensed for clarity and brevity.

*Harvey Mason jr. Photo: Emma McIntyre by Getty Images*

Harvey Mason jr. 
CEO, The Recording Academy

Harvey, you've spoken extensively about your recent travels to a number of African countries. I've got to imagine those trips informed the new Best African Music Performance category.

Absolutely. I've done three trips to Africa in the last year. I spent a lot of time listening to and hearing from the music community there. There's such a massive amount of talent and creativity in that region, and we're starting to see that penetrating the U.S. market and global market — with Afrobeats and Amapiano and other African genres becoming so popular, driving the sound, and dictating the creativity of artists that are not from that region. You're seeing collaborations and features happening around those genres, which are becoming so popular and are moving the music landscape.  

During my time there, I heard from the African music industry, and they all felt like they weren't being represented in our GRAMMY Awards process. It was an eye-opening experience to see the love and respect for the GRAMMYs and the Recording Academy from the continent of Africa. But it was also disheartening to think that they weren't being heard in our process. 

That's why I'm really excited about this new GRAMMY category. And I'm really looking forward to seeing what kind of submissions we get and what impact that has on the genres coming from Africa. 

It's great to see the Recording Academy's purview spanning the entire African continent — not just popular sounds like Afrobeats or Afro Pop. 

It was important for us to make sure we tried to include as many genres as possible, knowing that we were not going to be able to put all the genres being created across the continent.  

We can't cover every genre as much as we'd like to and as much as they deserve to be recognized, so this is the first step toward a much bigger, more fruitful journey ahead. And we're not done as an Academy: We're making sure that we represent music from that region fairly and accurately. 

Read More: Love Burna Boy & Wizkid? Listen To These 5 African Genres 

Can you tell me about the deliberations behind the scenes at the Recording Academy that led to the creation of the Best African Music Performance GRAMMY category? 

Deliberations were pretty brief and succinct. Everybody acknowledged the importance of the music coming from that region, and everyone was supportive of the idea. The conversation really centered mostly around the nomenclature — what we were going to call the category — and how we were going to ensure that we represented all the different music that's coming from the region fairly, accurately and inclusively. 

Once we realized we couldn't cover everything, we tried to find the sweet spot for making sure that the category was named properly and fairly and in a way that would invite participation from as many people as possible. 

Where would you like to see the Recording Academy go from here, as per its embrace of African music from across the continent? 

I'd love to see the Academy continue to make sure that we're respecting all music, not just Western music. And I'd like to see us continue to evolve as we have been these past three years: remaining fluid and accommodating, quickly and swiftly, as new genres and new markets emerge. 

We need to go deeper and in more detail within different genres of music. We know there are multiple different types of music — hundreds of genres, in fact — coming from Africa and from all 54 countries on the continent. I'd love to see us be able to honor even more music from Africa and other areas of the world. 

The future of the Recording Academy is going to build on equity. We're not just honoring music breaking in our country — we're celebrating music from around the world. 

Read More: 7 Incredible Sets From AfroNation Miami: WizKid, Uncle Waffles, Black Sherif & More 

*Ghazi. Photo: Jessica Chou* 

Ghazi 
CEO/Founder, EMPIRE 

Tell me about the deliberations behind the scenes at the Recording Academy that led to the creation of the Best African Music Performance category.  

When we first had Shawn Thwaites, [the Recording Academy's] genre manager for Global Music & African Music, at our EMPIRE headquarters in San Francisco, we discussed the potential for this category to come to life. Not only has African music exploded on a commercial level, which warrants recognition, but on a cultural level, its impact has been immeasurable. Behind the scenes, we focused on sharing information with the Recording Academy that would be valuable to their committee deciding on this category, the consumption and the growth, specifically in North America.  

One could spend several lifetimes exploring the diversity of African music. How do you begin to boil all those sounds down to a small list of nominees?  

I think we'll see expanded categories in African music in the years to come, but this is a great start toward recognizing the merits and impact of African music. In the meantime, we look forward to working with the Recording Academy in putting together programming to help educate the current membership on the nuances and history of African music.  

This new GRAMMY category shows how the Recording Academy is truly a global entity with a global mission to support all music creators and professionals. Where would you like to see the Recording Academy go from here in its global mission to support the international music community? 

This is an exciting time in music. Fans are able to access any genre of music from any region of the world at any time. With that, it's inevitable that we'll see large-scale growth in international music in the coming years. It'll be imperative for the Recording Academy to establish a footprint, large or small, on every continent to work side by side with growing music communities around the world and support these artists and creators.  

*Tunde Ajaba-Ogundipe. Photo: Harvard Business School* 

Tunde Ajaba-Ogundipe 
GM, African strategy at Sony Music 
Co-founder, No Wahala

Tell me about the deliberations behind the scenes at the Recording Academy that led to the creation of the Best African Music Performance category.

With the Latin community as a reference, we knew that if we could assemble a group of like-minded folks to push the inclusion of diverse African music categories using a long-game strategy, we would be able to try, learn from the misses, optimize, and try again until we found ourselves reaching our goal. We successfully saw that change greenlighted, with the [Best World Music Album] category officially being renamed to [Best Global Music Album] [in 2020].

Throughout the process of appealing to the Recording Academy to have this category added, a key factor was finding like-minded individuals within the organization to form cultural bonds, exchange knowledge, and champion the goal as a unit. We formed think tanks with key allies across the African, American and U.K. music industries, like Angelique Kidjo, Don Jazzy, John Legend, Juls, Riggs Morales, Sevi Spanoudi, Joy Wayodi, and Falu.

After the inclusion of the [Best Global Music Album] category in 2020, we were able to gauge how to collectively push for more inclusion via African music categories. I am grateful that everyone really rallied together to reach the end goal.

In general, what does the international music industry need to do to elevate and honor the African music community and industry?

I always remain an optimist [regarding] African music continuing to influence the global pop scene. With recent waves of music dominance from the current generation of African stars, like Burna Boy, CKay, Oxlade, Black Coffee, etc., I've witnessed many in the industry [mistakenly believe] that similar waves of global recognition of African Music haven't occurred in the past across genres.

I think it means more because of the way music is consumed today and how the African music business — and the business overall — has evolved. It's a lot more challenging to break acts with the attention spans of listeners being more finite now than ever before. Yet, African labels are finding their way into the current landscape.

That said, we should recognize the African icons of the past generations, like Babatunde Olatunji, Sade Adu, Ali Farka Touré, Angélique Kidjo, Ladysmith Black Mambazo, Seal, Sikiru Adepoju, Youssou N'Dour, RedOne, and more, for their wins across GRAMMY categories in the past. It's hard to imagine African music having this moment across the industry without those pioneers opening the doors in an era where it was harder than ever to gain a global audience. They still laid the groundwork, which inspired this generation — directly and indirectly.

[The Recording Academy has] always recognized the opportunities for amplification of African artists, songwriters and producers. I'm a direct witness to their advocacy, championing, and, in some cases, direct education in the past few years to ensure that gaps are bridged between African and diaspora communities and the organization. I'm excited to see the evolution that lies ahead for African music within the Recording Academy and beyond.

*Shawn Thwaites. Photo: Reid Fowler*

**Shawn Thwaites**
Project Manager, Awards, The Recording Academy 

Why is it important that the Recording Academy created the Best African Music Performance category?

African music has been a direct influence on America [and other countries]. The unique musical styles and traditions of Africa are too undiluted not to have its own category. Giving African music its own category would highlight and celebrate the diversity and richness of Africa. This is a great step forward! 

Can you tell me about the deliberations behind the scenes at the Recording Academy that led to the creation of the Best African Music Performance GRAMMY category? 

We met with African music leaders, including artists and executives, and had in-depth conversations on ideas like the name of the category. This collaboration and discussion was a valuable way to ensure that the category for African music was created and remains healthy.

**One could spend several lifetimes exploring the diversity of African music. How do you begin to boil all those sounds down to a small list of nominees?**

The Recording Academy is a peer membership organization. Tracks will be considered by the merit of a song among the voting membership, regardless of its country of origin. This process includes a listening component where screeners are carefully selected to screen the music. 

Our product eligibility period for the 2024 GRAMMYs is Oct. 1, 2022, through Sept. 15, 2023. Eligible tracks/singles include vocal and instrumental performances, with strong elements of African cultural significance that blend a stylistic intention, song structure, lyrical content and/or musical representation found in Africa and the African diaspora.

**In general, what does the international music industry need to do to elevate and honor the African music community and industry?**

By celebrating the diversity of African music, we can spread awareness through cultural exchange: more collaborations between artists of different genres and more artist relations between labels and executives in America. 

Where would you like to see the Recording Academy go from here in its global mission to support the international music community? 

By recognizing the talent and creativity of musicians from diverse backgrounds, the Recording Academy can promote greater understanding and create a more inclusive and diverse global music community. 

*Rikki Stein. Photo: Chantal Azari* 

Rikki Stein 
CEO, Kalakuta Sunrise LTD, a holding company for Knitting Factory Records and Partisan Records

Why is it important that the Recording Academy created the Best African Music Performance category?

Stein: I have long considered Africa as having a tremendous contribution to make in the world, which has yet to be seen and fully appreciated. One day, one day!

Meanwhile, the simplest and most easily accessible aspect of Africa's attributes is its cultural treasure, within which music takes pride of place. In clubs and venues throughout the world today, music from Africa is being enjoyed. Good reason, indeed, for including Best African Music Performance as a GRAMMY category!

One could spend several lifetimes exploring the diversity of African music. How do you begin to boil all those sounds down to a small list of nominees?

Stein: There are certainly a plethora of young [artists] vying for well-earned attention, but let's not forget the previous generation of artists whose music continues to delight fans across the globe.

As Fela Kuti's friend, manager and defender of his legacy, I derive great satisfaction, 25 years after his passing, from seeing the millions of monthly streams of his music. And when I look more deeply into where people are listening to his 50-album catalog, I discover it's everywhere! Khazakstan, Jakarta, Reykjavik, Osaka, as well as the more predictable U.S. and European destinations. So let's not forget the golden oldies!

In general, what does the international music industry need to do to elevate and honor the African music community and industry?

Stein: As a promoter of African music for over 50 years and having spent many of those years banging my head against a glass ceiling, I'm able to give a sigh of relief at seeing serious cracks appearing in that ludicrous structure which — who knows — may well even burst asunder and be no more!

So, let's big up the GRAMMYs and the Recording Academy for making this major contribution to its demise.

*Julian "Juls" Nicco-Annan. Photo: Dbcaptures*

Julian "Juls" Nicco-Annan 
Record producer, DJ and songwriter

Why is it important that the Recording Academy created the Best African Music Performance category?

I think it is an amazing addition to the category, given the fact that Africa has a massive impact on music and culture worldwide. It's important for the roots of African culture and sounds to be showcased on a higher stage such as the GRAMMYs to show the world how powerful and influential our sound is. African pop music and culture have been on the steady rise for the last 15 years. It's great to see the GRAMMYs finally take the step to make this happen for us and the continent.

One could spend several lifetimes exploring the diversity of African music. How do you begin to boil all those sounds down to a small list of nominees?

This is where it gets tough. People love to look at West Africa and South Africa predominantly because currently, those sides of the continent are at the forefront.

But East Africa has given birth to some incredible talent. It's important for Africans to push forward to become Recording Academy members, so they can have a voice to push their talent. Experts from different sides of the continent have to advocate. Representation is so important.

In general, what does the international music industry need to do to elevate and honor the African music community and industry?

I think a bit more research into who has been shaping the sound over the last few years is important. Engaging with many who have been documenting the journey of the genre [is important] as well. An African GRAMMYs show would be incredible. Latin America has one, and it has been incredibly successful over the years. 

This new GRAMMY category shows how the Recording Academy is truly a global entity with a global mission to support all music creators and professionals. Where would you like to see the Recording Academy go from here in its global mission to support the international music community? 

We need more members and more seminars to educate the artists and management back home about the [GRAMMY Awards] process and actually explain things properly. There's a massive disconnect — that gap should be bridged.

What are some African music albums, songs or artists you're personally enjoying right now and would like to shout out?

At the moment, Davido dropped an incredible body of work, Timeless, with the hit record "Unavailable." Worlasi from Ghana dropped a very in-depth and incredible album called The.rap.y, which touches on social issues men and women face; very deep album. I released a single with South African sensation Ami Faku called "Terrified" and J Hus' new record, "Who Told You."

Read More: 5 Artists Essential to Contemporary Soca: Machel Montano, Patrice Roberts, Voice, Skinny Fabulous, Kes The Band

*Mobolaji Kareem. Photo courtesy of EMPIRE*

**Mobolaji Kareem**
Regional Head West Africa, EMPIRE

Why is it important that the Recording Academy created the Best African Music Performance category? 

Africa has a rich and vibrant history with 54 diverse countries. There are just as many, if not more, genres of music across the continent, so it's viable to have this category as a starting point that can help define the music coming from here. With this category, a lot more artists/songs … can now have their own stage to compete and be celebrated globally. 

In general, what does the international music industry need to do to elevate and honor the African music community and industry? 

The African music landscape has exploded globally and needs to continue to be exposed to the masses to help promote inclusivity and appreciation for the art.

Every mainstream music or sporting event, radio station, and beyond should have African music as part of the program to allow for maximum impact. African voices also need to be represented and involved in the decision-making, so this is a crucial step taken by the Recording Academy to give the music coming out of this continent the exposure and reach it deserves.

What are some African music albums, songs or artists you're personally enjoying right now and would like to shout out?  

Burna Boy - Love Damini
Asake - Work of Art
Black Sherif - The Villain I Never Was
Bad Boy Timz - No Bad Boy, No Party

7 Incredible Sets From AfroNation Miami: WizKid, Uncle Waffles, Black Sherif & More