Gucci Timepieces & Jewelry Forges Alliance With Beijing Music Festival

Partnership to help send local Music Fund students to GRAMMY Camp
August 12, 2014 -- 9:18 am PDT

Gucci Timepieces & Jewelry has announced a partnership with the Beijing Music Festival — Education & Community projects as part of its ongoing commitment to its local Music Fund. A collaboration between The Recording Academy and GRAMMY Foundation, the China Music Fund seeks to nurture talented young musicians across mainland China within the framework of an international music exchange program.

To date, the China Music Fund has supported young talent from China's most prestigious musical conservatories, providing scholarships and opportunities to perform internationally. Gucci Timepieces & Jewelry established its first Music Fund in China in 2012 and has since developed strong ties with the region's musical academies. The students chosen for the Music Fund represent diverse musical disciplines, and include conductors, musicians, singers, and composers.

"The new relationship with Gucci Timepieces & Jewelry supports one of our founding principles — to share China's musical culture with the rest of the world," said Long Yu, artistic director of the Beijing Music Festival. "The festival is an exciting meeting place for music lovers of all ages and nationalities; this collaboration ensures that the next generation can play a role, too."

One of the most highly regarded international festivals in the world, the Beijing Music Festival is unique in its commitment to showcasing Western and Chinese contemporary and classical music. The festival has a particular focus on promoting traditional Chinese culture and fostering creativity — objectives that align with the values of the China Music Fund.

"The Beijing Music Festival is one of Asia's leading cultural events and I am delighted to join forces with this prestigious organization," said Michele Sofisti, CEO of Gucci Timepieces & Jewelry. "The festival's philosophy of encouraging musical talent and supporting China's musical heritage is in line with our ambitions and aspirations for the region's young musicians."

The Beijing Music Festival has a strong emphasis on education and features educational programs such as free concerts for young people and a cycle of professional master classes, both of which will be available to Music Fund students.

The China Music Fund complements Gucci Timepieces & Jewelry's existing alliance with The Recording Academy. The Beijing Music Festival also recently became a partner of The Recording Academy and, together, the organizations can offer Music Fund students the chance to participate in GRAMMY Foundation programs, including the celebrated GRAMMY Camp. The current group of Music Fund students selected to participate in the 2014 installment of GRAMMY Camp will perform at the Beijing Music Festival in October.

"Music has the power to unite and teach people from around the world, and the Beijing Music Festival and our GRAMMY Camp are prime examples of this cultural exchange," said Neil Portnow, President/CEO of The Recording Academy and GRAMMY Foundation. "Gucci Timepieces & Jewelry's Music Funds help ensure that young talent continues to be nurtured, and this new alliance with the Beijing Music Festival will open even more doors and forge even deeper connections for an upcoming generation of world-class talent."

During the festival, a special Gucci Timepieces & Jewelry Award will be presented to two Music Fund students, securing them an educational scholarship and a place at GRAMMY Camp 2015 in Los Angeles.

The China Music Fund is part of Gucci Timepieces & Jewelry's international program of initiatives to support music and includes two similar sister models in the UK and Japan. By providing a platform for today's rising talent, Gucci Timepieces & Jewelry, via its international Music Funds and artistic partnerships, helps to ensure that our shared musical heritage is handed down to the next generation.

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