On Oct. 15, join the Recording Academy for Behind The Record, a global social media initiative celebrating the producers, mixers, engineers, songwriters, composers and all the creators across all music genres who work tirelessly to make the songs and albums you love. This year's launch is marked by a new animated film narrated by spoken word artist and Recording Academy Chicago Chapter President J. Ivy highlighting 33 album titles to help tell the story about everyone who works Behind the Record.
Behind the Record’s mission is to inspire a conversation around the importance of credits, while giving credit where credit is due, especially during a time when the music community needs it the most.
Launched in 2019, Behind the Record returns this year to honor the work of all music creators by highlighting their contributions through album credits. Last year’s campaign featured more than 3,000 credit covers created and shared by artists, reaching hundreds of millions of fans around the world.
To participate, artists can create a custom Credit Cover to post on Instagram and other social networks, using the hashtags #BehindTheRecord and #GiveCredit, on Oct. 15 where they can tag all the creators who worked on their record and invite other artists to do the same. The Credit Covers, which can be created for a single track or a full album, will live in a gallery on the Behind the Record website where music fans can view and discover the roles of creatives behind some of their favorite records.
New for this year, artists participating in Behind the Record can sign the #GiveCredit petition, an official artist petition urging all digital music streaming services to display complete credits for songwriters, producers, engineers and non-featured performers on albums and tracks, the same way lyrics are available to those seeking them. Sadly, liner notes were largely left behind in the evolution of digital streaming. As a result, artists haven’t had a platform to publicly recognize the incredibly talented musicians and creators behind the music we love. By signing this petition, we hope to change that for future music-makers.
Behind the Record is supported by the Recording Academy's Producers & Engineers Wing®. Jaxsta, the world's largest public-facing, dedicated database of official music credits, provided credits for Warner Music, Sony Music, Universal Music Group and Merlin releases.
Look for your favorite artists' Credit Covers on Oct. 15, and be sure to follow and join the global conversation on social media using the hashtags #BehindTheRecord #GiveCredit and #WeAreMusic. Together, we can ensure that all creators are recognized for their work and contributions Behind the Record.