meta-scriptUK Drill Is An International Sensation. Will It Be Censored To Death? | GRAMMY.com
Digga D Performs At The Royal Albert Hall
Digga D performs at Royal Albert Hall in London

Photo: Joseph Okpako/WireImage/GettyImages

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UK Drill Is An International Sensation. Will It Be Censored To Death?

UK drill is on the cusp of international popularity, quickly becoming the dominant form of drill. But with mounting censorship in its home country, what does the future of the genre look like?

GRAMMYs/Feb 29, 2024 - 07:26 pm

Popular British rapper Digga D was just 18 years old when police first attempted to control his creative output. 

A 2018 criminal behavior order controlled where the artist could go and who he could meet, as well as what he could say in his lyrics. It also meant that within 24 hours of releasing a new song, Digga D had to submit the lyrics to the police – if the court found that his lyrics incited violence or mentioned certain areas of London, he could be found in violation of his parole. 

Digga D is one of the most prominent artists in UK drill — a raw, energetic form of drill with dark instrumentals and tresillo hi-hat patterns popularized by young artists like Central Cee, Digga D, and Unknown T. Originating in the early 2010s and popularizing towards the end of the decade, UK drill is a cultural phenomenon and wildly popular among young people throughout the United Kingdom and beyond.

In many ways, the future looks bright — the biggest UK drill artists are on the cusp of becoming not only huge in their own country but bona fide international stars with recognition from London to Lagos, Brixton to Brooklyn. However, UK authorities have been trying to censor drill artists, with restrictions on their abilities to make and perform music, so what’s the real future for the movement?

From underground to the top of the charts: UK drill's eruption in popularity

UK drill has steadily become one of the more popular genres of music among young people in its namesake country. Popularized on social media and YouTube, UK drill is resonant for the ways it discusses issues such as life on the streets to financial struggles. It's also translating to significant ticket sales and charting hits.

Ticketing marketplace viagogo noted a shift in demand for UK drill artists over the past year, telling GRAMMY.com that when tickets for Digga D’s Royal Albert Hall show went on sale  — he became the youngest rapper ever to headline the famous London venue — his page views on the platform spiked five times higher than average. 

Digga D has over 3 million monthly listeners on Spotify, with his most popular track getting over 110 million streams. His contemporary Central Cee, whose music is a mix of UK drill, trap, and more traditional British rap, has over 26 million monthly listeners on the platform; his track with rapper Dave, "Sprinter", became the longest-reigning rap track in UK chart history with ten weeks at No. 1. It’s amassed over half a billion Spotify streams. 

Since 2022, fans from 50 countries have bought tickets to Central Cee’s shows on viagogo, with most of them coming from Canada and the US. Music Week reported that, per the Official Charts Company, he was the biggest breakthrough artist in the UK for 2021.

Cee featured on a remix of Ed Sheeran’s "Bad Habits," which was engineered by Fumez the Engineer and featured Tion Wayne; the song remained at No. 1 on the UK Singles Chart for eight weeks. 

Fumez has had a huge impact on UK drill, and British rap more generally. The audio engineer helped to launch the rap platform Pressplay Media in 2012 at the age of 18, before moving to Link Up TV and then returning to Pressplay when he began his "Plugged In" freestyle series in 2020. 

Just as grime gradually became more mainstream, UK drill is following a similar path. Collaborations between UK drill artists and huge names in UK rap like Stormzy and Dave have increased its popularity and widespread appeal, as do projects worked on together by UK drill artists and American artists. In 2018, Skengdo x AM released "Pitbulls" with Chicago drill icon Chief Keef, for example, while Brooklyn drill pioneer Pop Smoke worked closely with UK producer 808Melo.

AS UK drill spreads across borders, it's criminalized at home

While UK drill has spread around the world, it originated in the multicultural south London district of Brixton, an area of the city with high levels of deprivation. While it’s influenced by the aesthetics of Chicago drill, UK drill has significant stylistic differences.  

Whereas Chicago drill is heavily influenced by trap, UK drill is in some ways an offshoot of road rap, a British equivalent to gangsta rap. Drill artist Loski’s father is a member of road rap group PDC, and big names in road rap like Giggs and Nines have collaborated with drill artists too. 

However, it has influence from British genres like grime and UK garage too — influential grime MC Jammer even said that, without grime, there wouldn’t be any drill, while drill producer Mazza said that drill and grime have a similar energy and raw feel. Drill’s tempo is similar to that of grime, while the use of 808s and fast-tempo snares is ubiquitous in both genres. 

However, it’s not all success and star-studded collaborations. Although the censorship of UK drill music is similar to the ways grime was criminalized and censored in the 2000s. However, it seems policing of UK drill has gone further.

UK drill faces a battle as it’s being censored by the UK authorities. High-profile politicians such as former Home Secretary Amber Rudd and journalists including Ben Ellery have linked drill to criminal behavior. Project Alpha, a London Metropolitan Police taskforce, was developed to gather intelligence from social media to prevent gang-related crime. Their efforts include monitoring music videos released by drill artists.

Hundreds of drill music videos have been taken down from YouTube as a result, including "Next Up" by CGM featuring Digga D. At the time of its removal in 2018, the song had received over 11 million views.

The same year Digga D was placed under a criminal behavior order, Skengdo and AM were subject to a gang injunction by the police, which prevented them from entering certain areas and from performing music that the police said was inciting violence. In 2019, the duo were both given a suspended jail sentence for breaching the injunction, with the court finding evidence that drill music can, and was, encouraging violence. 

And Digga himself was charged with "being concerned in the supply of cannabis" after police raided his London home this February. The raid was said to have taken place in the early hours of the morning, when the rapper was in the middle of an Instagram Live. 

Fumez describes drill as "freedom of speech and creative art." He tells GRAMMY.com "sometimes more gets said than needed, but everyone has their own story and their own background and their own form of expression."

In November 2021, Fumez’s first-ever headline show in London was canceled 20 minutes before doors opened after police imposed a Section 60 order on the area. The order gives police stop and search powers. 

Meanwhile, rap duo Krept & Konan released a short film called Ban Drill in 2019 and began a petition asking the police to stop criminalizing the genre. Diane Abbott, then of the UK Labour Party, invited Skengdo x AM and Krept & Konan to the Houses of Parliament to address lawmakers about censorship that same year. 

"Britain has a history of vilifying its young people all the way back to the teddy boys back in the ‘50s. So when things have been implemented to try and stop grime, for example, or sound system culture and things like that in the ‘70s and ‘80s, people pivot and find a way around it," explains Dr. Monique Charles, a British cultural socialist, theorist and methodologist and assistant professor at Chapman University in California. 

These circumnavigating measures may include releasing a film (like Krept & Konan), or as Skengdo, AM, and Drillminster did in 2019, teaming up to release a video, "The Media." Drillminster even ran to be mayor of London in 2021. At his Royal Albert Hall performance, Digga D referenced his troubles with the law more than once, and was "detained" onstage.

Fighting back might be as simple as continuing to make music, even if it's just freestyling between friends rather than releasing music online.

"People always need an outlet — a place to blow off steam. People want to come together, they want to be in a space, enjoying music at the same time," Charles adds. 

This sort of censorship isn’t unique to the UK, either. In the United States, advocates including the Recording Academy are addressing the issue of artists’ lyrics being used against them. The Restoring Artistic Protection (RAP) Act was first introduced in 2022 and was reintroduced to Congress last April. At present, it has been enacted in two states: California and Louisiana.

Despite efforts to tamp it down, UK drill dominates internationally 

Many UK drill artists are second or third-generation immigrants from Africa, and UK drill beats often have a structure that’s influenced by African music. Unknown T is of Ugandan and Congolese descent, Headie One and LD are of Ghanaian origin, and Tion Wayne’s parents came from Nigeria. 

"One of the unique things about me as an artist is the intersection of my UK upbringing and my Nigerian heritage, and this is prominent throughout my music," says Dr. Adaku Agwunobi, an academic at the University of Oxford who also has a music career under the name Dr Adaku.

Her music spans a number of genres from Afrobeats to highlife to drill — something she thought would be a "seamless way to highlight the essence of my upbringing and heritage."

Perhaps in part because of its varied influences, UK drill is fast becoming one of the most dominant forms of drill internationally. Dr Adaku explains that she sees fusions of drill growing across the world — particularly in Nigeria, with some Nigerian artists starting to become popular in the UK too. She cites Psycho YP and Odumodublvck from Nigeria, as well as Ghana’s Asakaa Boys and FL EX from Egypt. 

In 2017, actor, comedian and rapper Michael Dapaah (a.k.a. Big Shaq) released "Man’s Not Hot" which sampled a drill instrumental used on 67 featuring Giggs' "Let’s Lurk." It soon became a viral success both in the UK and overseas — whereas UK drill before this was largely a success at home, "Man’s Not Hot" took it worldwide. 

Dapaah says he visited and performed in countries that previously had little awareness of UK rap or drill, and "Man’s Not Hot" became their introduction to the UK scene. The track has almost 300 million streams on Spotify; beyond London, the cities listening to the track the most are in Australia or Belgium. 

Dr. Charles says that UK drill is also on the rise in the U.S. — something that Dapaah has definitely been a factor in. A year after the release of "Man’s Not Hot," Dapaah was making YouTube videos with Kevin Hart, Tiffany Haddish, and Malcolm Lee. 

"I've had a couple of students who were asking me if I knew what various slang terms were. There are some pockets in L.A. and on the East Coast with an interest because our diction, the way we phrase things, and the way we ride over the beat are phenomenal to Americans," she says.

Despite challenges, UK drill is growing — and its male dominance is being confronted

Drill is often associated with young men and hyper-masculinity, but female artists such as Shaybo, TeeZandos, Ivorian Doll, and Abigail Asante are also making their mark on the genre. Asante says that she became a musician "by accident" after writing lyrics over an R&B instrumental and creating the track "The Situation" with Ivorian Doll. The track trended on YouTube and Twitter, and kickstarted their careers. 

"The moment you hear drill you automatically affiliate it with gangs, violence, drugs, and weapons," she says. "I wanted to change that, be unique, and have my own spin on that narrative."

The pair became the first UK drill duo to get over three million views and streams — something Asante credits to their audience being 70 percent female. The group also discusses female empowerment and confidence to "challenge a very male-dominated genre and prove that girls are just as talented."

Asante, however, has said that she’s decided to "hang my boots" with drill, moving onto genres like Afroswing and Afrobeats. "I think drill is wearing out and people are getting bored of it – I’m most definitely bored of drill, it’s too repetitive and being known as a ‘drill rapper’ doesn’t allow my versatility as an artist."

That said, she says that drill beats have a "contagious, unique, upbeat sound that automatically gets people dancing," while it’s also a way for people to express themselves and their personal experiences. 

Fumez admits that he doesn’t think about the future of drill too much, or look too far into the future. He suggests that it might get a new name, and points out similarities between drill, garage, and grime, and says that the international appeal of drill — with even huge stars like Drake getting involved —  "brings longevity."

Dr. Charles believes that UK drill will become the dominant form of drill, though with influence from other scenes, and will continue to grow and expand. New generations of listeners will gravitate to UK drill's DIY ethos and put their own tweaks on it.

"I think one of the reasons why it will continue to grow and continue to expand is because the UK’s major cities are diverse places and because of British history, international connections, people migrating, moving around," she says. "Music travels with people, music migrates with people."

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Central Cee performs in Madrid

Photo: Aldara Zarraoa/Redferns

news

5 International Hip-Hop Scenes To Watch Now

Acts around the globe are shifting away from imitating American artists, creating an audible international shift toward sounds that are truer to location. Read on for five countries with distinct hip-hop scenes worth checking out.

GRAMMYs/Dec 12, 2023 - 02:16 pm

Fifty years since the recognized beginning of hip-hop culture in the United States, its beats, rhymes and life have been inspiring artists and doing serious business around the world. These days, though, there’s an audible international shift away from imitating American acts and producing sounds that are truer to location.

"Overall, we’re definitely seeing the decline of the dominance of rap music on a global scale," notes Nima Etminan, COO of Empire. Headquartered in San Francisco, Empire is included among
Billboard’s 2023 International Power Players and has offices in New York, London, South Africa and Nigeria. An experienced A&R executive, Etminan is originally from Germany and frequently works from each base to scout and sign talent.

What
is working, Etminan has noticed, are emergent international styles that may count rap music and hip-hop culture as ingredients or influences. Artists around the globe are breaking new sonic ground, whether it’s Puerto Rico’s Bad Bunny rapping and singing, or the hip-hop appeal of the corridos by Mexico’s Peso Pluma.

"I think that the essence of African American culture when it comes to talking and dressing and stuff is definitely still there, but it’s just less because [America has] less global influence," he says. " Now everybody kind of has their own local scenes that are bigger. So the American stuff still plays into it, but just on a much smaller scale because they have their own heroes and their own superstars who are big that they are looking up to."

With all that in mind, GRAMMY.com asked Etminan and other global music minds to recommend international rap scenes that are worth watching now.

Brazil

In November, Brazilian hip-hop artists made a big impression at the 2023 Latin GRAMMYs. Planet Hemp and Criolo were the first to win the inaugural award for Best Portuguese-Language Urban Performance with their song "Distopia." They were nominated alongside three other Brazilian rap acts worth watching: Luccas Carlos, Dallas and Filipe Ret.

Empire, which is both a record label and distributor, just hired its first employee in Brazil. The company has good reason to watch and invest in this region.

"I think Brazil is one of the fastest rising areas," says Etminan. "I think as far as their own sound and culture that’s really big but hasn’t exploded outside of that yet, and hasn’t had mainstream success yet, it’s probably Brazil."

Read more: A Timeline Of Brazilian Hip-Hop: From The Ruas To The Red Carpet

France

French rap music may not be on the radar of the average American fan, but France is the second largest market in the world for hip-hop — behind only the United States.

"Take a look at the country's Top Spotify lists and it's strongly dominated by domestic artists in the genre who come from Paris, Marseille and from various regions across the country," notes Alexandra Greenberg, the U.S. consultant for CNM (Centre national de la musique), France’s national music office. "The country also has Les Flammes, an international awards show celebrating rap going into its second year this coming April."

Paris-based hip-hop journalist and author Epée Hervé Dingong suggests becoming acquainted with the likes of Ninho, an MC of Congolese descent influenced by American Southern rappers, who recently collaborated with Lil Baby. Dingong also pointed to Booba, who has had three NO. 1 albums and eight other Top 10 releases in France since his 2002 debut.

"Booba is not new," says Dingong, who is working on a book chronicling the history of the hip-hop mixtape, "but he is still the king." 

Nigeria

The world’s embrace of Afrobeats originated with Nigerian artist Fela Kuti, who was likened to be the James Brown of Africa. Current Nigerian superstars who are poised to eclipse that success internationally, like Burna Boy and Olamide, have grown up under the influence of the Kuti family (including Fela’s recording artist sons, Femi Kuti and Seun Kuti) and the allure of American rap.

Ahead of the 2024 GRAMMYs, the Recording Academy introduced a new category of Best African Music Performance, reflecting the continent’s current breakthroughs in the North American music business. And a remix of "Sittin’ on Top of the World" by Burna Boy featuring 21 Savage is one of the nominees for Best Melodic Rap Performance in 2024. Fellow nominees in the category are "Attention" by Doja Cat, "Spin Bout U" from Drake & 21 Savage, "All My Life" by Lil Durk feat. J. Cole, and SZA's "Low."

Though these artists are beloved around the world, the worsening economic climate in Nigeria has made it challenging for them to succeed at home, explains Etminan.

"The inflation in Nigeria was so crazy this year," he says, "and the Nigerian currency lost so much of its value, so a lot of the money these artists were making was devalued at the same time. So that’s stuff that plays into [their ability to work at home and] that’s really tough. And that’s outside of anyone’s control, you know?"

Read more: 2024 GRAMMYs: How The New Best African Music Performance GRAMMY Category Is A Massive Win For The World

South Africa

A&R executives like Etminan are still heavily focused on the talent and potential in South Africa, though the man who was arguably the biggest star in the South African scene with the most international appeal lost his life in 2023. AKA, an MC who was the top-selling South African hip-hop artist of all time, was shot and killed in Durban in February when his career was still on the rise. He was 35.

Presently, South Africa gets the most attention globally for amapiano, which takes influence more from house music and the more local kwaito music from the Nineties, but there is a growing cooperation and
collaboration with the South African rap world. Like most specifically rap scenes, South Africa’s is male-dominated, but a notable exception is Nadia Nakai, an Artist Of The Decade nominee at the South African Hip-Hop Awards and reality star in the Netflix series Young, Famous & African. Nakai and her contemporaries reflect an aspirational lifestyle in their music.

England

"The UK market for a long time was very tough," says Etminan, adding that the market is small, saturated, and generally concentrated around London. "Especially when it comes to hip-hop, a huge percentage of the Black population in the UK is centered around London and once you leave London it’s very white."

Hip-hop with an English accent may not have had as much success catching on internationally as other UK-bred styles like drum & bass and grime have, but a current set of stars are demanding the world’s attention.

"I think Central Cee is probably a perfect example of what can happen," Etminan adds. "Everybody loves Central Cee and I don’t know if part of it is his look — he’s very racially ambiguous, he’s good looking, girls love him. He makes music that obviously has a UK accent and stuff like that, but it’s very adaptable and catchy. I feel like Central Cee is probably the one that I hear played the most from people that just listen to regular American rap music [in England]."

Central Cee won two 2022 MOBO Awards for Best Male Act and Video Of The Year for his song "Doja," which was directed by Cole Bennett, the popular Chicago video director from Lyrical Lemonade. He celebrated his 25th birthday in 2023 with the release of Split Decision, a joint project with Mercury Prize-winning English rapper Dave, also 25 and a still-rising star who appeared on the UK series "Top Boy" (which became a US hit for Netflix). Cee is also bridging countries with collaborations such as "Eurovision," a song and video featuring rappers and producers from France, Spain, Italy and across the United Kingdom. 

Luckily, YouTube offers a free passport to experiencing the creativity from these scenes and artists as well as music from all across the planet. A true benefit of the streaming age is that hip-hop fans of any age who appreciate originality, flow and bumping beats can learn about how an American-bred art form has inspired the world.

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Kenia Os performs in 2024
Kenia Os performs during the Axe Ceremonia music festival 2024 in Mexico

Photo: Ismael Rosas/Eyepix Group/LightRocket via Getty Images

interview

Kenia Os Unveils Her 'Pink Aura': How The Mexican Pop Star Let Her Feminine Energy Shine

On her new album, Kenia Os leaned into a variety of influences — from reggaeton Mexa to trap. The Latin GRAMMY nominee discusses collaborating with Álvaro Díaz, Villano Antillano and others, and letting her inner self shine.

GRAMMYs/Apr 29, 2024 - 05:31 pm

Contemporary music is filled with artists who have transitioned from social media stardom to serious streams and even Music's Biggest Night. Kenia Os is proof of this trajectory: After building a massive following on YouTube, Instagram, and TikTok, she established as one of Mexico's top pop stars. 

Kenia Os' ability to pivot successfully is also apparent in her music. Her 2022 debut album Cambios de Luna leaned into trap and reggaeton, while follow-up K23 fully embraced Latin pop with elements of EDM. Her "Universo K23" netted Kenia Os her first Latin GRAMMY nomination for Best Long Form Music Video. 

On her latest album, Pink Aura, the 24-year-old seamlessly blends her worlds of Latin pop and urbano music. "I feel very comfortable making pop," Kenia Os tells GRAMMY.com.  I also love Latin urban music and reggaeton, especially reggaeton Mexa that's blowing up…I wanted to make music in that style as well." 

Pink Aura sees Kenia pushing pop into new territory — with the help of some friends. Puerto Rican singer Álvaro Díaz is featured on the futuristic, drum 'n' bass-infused "Bobo," while Puerto Rican trans rapper Villano Antillano appears on the euphoric "VIP." Argentina's La Joaqui helps Kenia Os meld reggaeton with cumbia on the freaky bop "Kitty." Reggaeton Mexa, or Mexican reggaeton, artists Yeri Mua and Ghetto Kids join Kenia for the sensual banger "Mamita Rica." Elsewhere, Os also links up with another influencer-turned-singer Bella Poarch for the fierce "F* OFF."

In an interview with GRAMMY.com, Kenia Os opens up about overcoming the stigma against artists coming from social media and the empowering meaning behind her Pink Aura album. 

This interview has been edited for clarity.

How would you describe the experience of making the jump from YouTube and social media to becoming a pop star?

It's been incredible. It's been an adventure that I've been on for three or more years. 

At the start, and even now, it's still been a bit difficult to get respect from the music industry. Since day one when I started making music, I've always taken this very seriously, making great music with good producers and my record label. I feel very confident about this new album that we've put out and I feel fulfilled as an artist.  

As someone who did come from social media, what did your Latin GRAMMY nomination mean to you last year?

That day I cried all day. I couldn't believe it. I was very happy. It made me think about all the effort I’ve put in these past few years, and those times I was tired in the studio and thought about quitting. There were times I told myself, I don’t want to keep doing this because it’s very tiring to prove [to people] the artist that I am. I felt like everything was worth it. The hard work that me and my team have put into this over the years has been worth it.  

An artist that has a similar career trajectory to you concerning social media is Bella Poarch. I can imagine that you probably bonded well with her while collaborating on the song "F* OFF."

Working with Bella was an incredible experience. Sometimes when you do collaborations, there's artists that are very much artists. You know what I mean? They love music, but they don't know a lot about navigating social media or what works in that space. 

With Bella, what happened was that we could record TikTok videos and create content for social media. It was very natural and genuine. We shared ideas with each other like, "We'll make TikTok videos this way or you go here and I go there." [Laughs.] It was very genuine how we developed the content for marketing our collaboration. It was very beautiful. It's a very different experience to work with someone who also understands social media.

Tell me about the title of this new album — is there a story behind it?

My fans have asked me, "Kenia, why do you have everything pink? You have said before that you hated the color pink." It's not that I hated pink, but I had always said I didn't want pink in the background of my interviews, in my outfits, or anything. 

The other day I was with my mom, looking at photos from when I was a little girl, and I saw everything in my room was pink. I was thinking about when I started fighting this color. I realized I started to hold back that feminine energy to be able to face the industry, to be the person in charge of my family, and keep up that livelihood. For me, this album was forgiving that feminine energy, embracing it, and healing myself, and above all, letting it shine. 

You’re bridging the gap between Latin urban sounds and pure Latin pop on this album. Was that what you hoped to accomplish with that kind of fusion?

I feel very comfortable making pop. I love pop and it's the genre I enjoy the most. Every time I'm in the studio, I'm writing with my co-writers and producers, and we always make pop. 

I also love Latin urban music and reggaeton, especially reggaeton Mexa that's blowing up. We have artists in that scene who are becoming very big. I feel very proud and I wanted to make music in that style as well because I like going to the clubs and I like to hear myself within that genre. 

You collaborated with one of the top female artists in reggaeton Mexa, Yeri Mua, in "Mamita Rica." How would you describe the experience of working with her?

That was very beautiful. We went to the studio together and there was her whole team. There were her co-writers. 

We were all surprised because you would think that she puts effects on her voice, but no, that's how she really sounds. As we say, she sounds very sexy and makes noises like meowing. [Laughs]. It was very fun! It felt very great to work with her. 

All the reggaeton Mexa that's coming up in Mexico makes me so happy. I believe it was time with Mexico making more noise globally through música mexicana, reggaeton, and pop, and above all, with a sound that's very unique to us. 

You’ve always supported the LGBTQIA+ community throughout your career. On this album, you collaborated with Villano Antillano, who is breaking down barriers for queer artists in Latin music. How did the song "VIP" with Antillano come together?

It's very beautiful to know that I have a lot of fans in the LGBTQIA+ community and that they identify with my music and feel supported by me. It's very important for me to be someone who can speak up for them; it's important for me to support them as well and spread their message through my music, what I say, and with what I do. I stand with them and I'll support them in any way that I can.

Villana is one of my favorite artists. I love everything that she does. When she jumped on this track and we heard it, I almost wanted to cry. The song was perfect for her. When I met her, it was incredible because we connected a lot as friends. We were laughing the whole time while making the music video. We have the same ways of saying things. I love her so much. I loved getting to know her and I got a great friendship out of this collaboration.  

What do you want people to take away from the 'Pink Aura'?

I was telling my girlfriends the other day that this album is perfect for when you're getting ready [for a night out]. When you're in your room getting ready and putting on creams, perfume, and makeup. Then you have a little drink before going out to party. 

This was made so people can enjoy it and connect with it in their room, in their cars, and in the clubs. It was made with a lot of love and the most pink side of myself and feminine energy that I hope resonates with girls and boys too. I want to heal that part of us that we sometimes hide or put to the side in order to face certain situations in life. 

What do you want to accomplish next with your music?

I want to go global. I love my country and I love that my concerts in Mexico are always very full. The people of Mexico love me a lot, but I want to take my music to other countries. I want to be an artist that is internationally known. 

I love pop and I see myself doing pop all my life, but I want to experiment with more genres. I would love to do another reggaeton song and then a corrido tumbado song with guitars. Above all, I want to hold the flag of my country high up wherever I go.

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Aaron Cole
Aaron Cole

Photo: Cedrick Jones

video

Positive Vibes Only: Watch Aaron Cole Declare The Glory Of God With A Live Performance Of “SBTN”

Christian rapper Aaron Cole delivers a premiere performance of “SBTN,” a new track from his album, ‘SORRY, I CHANGED.’

GRAMMYs/Apr 29, 2024 - 04:56 pm

Aaron Cole may be uncertain about having enough money for the week, or if the people in his life will recover from their illnesses. But deep down, he believes that God will always have their backs, because "there's somethin' about the name Jesus."

In this episode of Positive Vibes Only, Cole delivers a live performance of the song "SBTN," which originally features Kirk Franklin and arrives on Cole's newest album, SORRY, I CHANGED, out April 26 via Provident Label Group. The project also sees appearances from fellow gospel singer DOE.

"I'ma give You Praise/ Your mercy follow me all of my days/ Always gon' love me, despite my ways," the Christian rapper sings. "And I know that/ That I'm blessed/ And I'm highly favored/ Why would I worry?"

"[This album] is not just music, but it's a movement of people that have been through it all, not perfect by any means," Cole said in an Instagram post. "Through it all, you're still standing and molding into the person God is calling you to be."

Press play on the video above to watch Aaron Cole's comforting performance of "SBTN," and check back to GRAMMY.com every Monday for more new episodes of Positive Vibes Only.

Seventeen
Seventeen

Photo: PLEDIS Entertainment

news

5 Songs To Get Into Seventeen, Ahead Of New Album '17 Is Right Here'

The 13-member K-pop group has been going strong, selling over 16 million albums since 2015. On April 29, they'll release '17 Is Right Here,' a compilation of some of their most impactful songs. Dive into the world of Seventeen with five essential songs.

GRAMMYs/Apr 29, 2024 - 02:40 pm

Seventeen is more than just a K-pop group; it's a musical phenomenon that challenges conventions and redefines what it means to be a star in the South Korean music scene. Formed in 2015, the group consists of 13 members who are divided into vocal, hip-hop, and performance sub-units.

S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, Dk, Mingyu, The8, Seungkwan, Vernon, and Dino have garnered a growing and dedicated global fandom known as Carats, who closely follow their every move. For the group, their fans are a significant part of their growth.

"We're definitely more confident than before through our growth. The growth of our Carats and the amount of support that they show us just gives us so much confidence", member Joshua told GRAMMY.com in 2022.

The self-produced group has a clear philosophy: Create relevant and innovative music that resonates. They don't adhere to stereotypes or definitions, but constantly strive to evolve and explore new sonic territories. This creative and authentic approach has been an integral part of the group's enduring success.

Seventeen wrapped up 2023 with over 16 million albums sold. On April 29, they'll release 17 Is Right Here, a compilation of some of their most impactful songs. For those looking to dive into the world of Seventeen, here are five essential songs to kickstart this exciting musical journey.

"Don't Wanna Cry" (2017)

The lead single from the mini album Al1, "Don't Wanna Cry" details the struggle of dealing with pain and loss. The track delves into the complex feelings of no longer having a loved one around, while holding onto the hope that they might return.

"Don't Wanna Cry" is a striking example of the group's openness and vulnerability with their fans. The song's raw emotions are deeply personal and relatable, depicting a struggle with pain and loss.

"To You" (2021)

The lively and heartwarming track "To You," from the ninth mini album Attacca, is a beautiful reflection on love and gratitude. It's the kind of song that inspires you to throw your arms open wide, sing out loud, and feel every word with your eyes closed.

With its repeated phrase of "I always need you," the song emphasizes the comfort of having someone dependable in your life. "To You" exemplifies Seventeen's remarkable ability to seamlessly combine emotional depth with infectious dance rhythms, showcasing their talent for creating simultaneously heartfelt and energetic tracks.

"Hot" (2022)

A song to enjoy not just in the summer, but on any day of the year, "Hot" was released in 2022 as part of the album Face the Sun.

Through metaphors involving fire and the sun, the group repeatedly chants the word "Hot" reflecting a sense of confidence and the freedom to live passionately, while also encouraging listeners to express themselves boldly without fear. 

Reflecting the group's identity, "Hot" embraces themes of confidence, passion, and fearless self-expression — qualities that resonate with the group's image and message.

"Super" (2023)

An authentic anthem about unity, "Super" celebrates the power of teamwork and mutual support, as highlighted by the iconic chorus "I love my team, I love my crew." "Super" exemplifies how Seventeen functions as one cohesive group despite its numerous members, emphasizing their strong bond and collective spirit.

The song's title — a reference to Son Goku (손오공) from the famous anime "Dragon Ball" — is featured on the album FML, which in sold over 6.4 million copies in 2023 according to Pledis Entertainment, earning the title of the world's best-selling album.

"God of Music" (2023)

An anthem to the universal language of music and its remarkable ability to forge connections across continents, "God of Music," from Seventeen's 11th mini album, Seventeenth Heaven, is a track that moves you to dance from the very first beat.

The group emphasizes how music breaks down barriers, turning strangers into friends and uplifting people worldwide, regardless of language differences. In their accompanying music video, the members conclude with a heartfelt message: Music is a force that brings people together.

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