meta-scriptThe Jesus And Mary Chain Is Unbroken: Jim Reid On New Album 'Glasgow Eyes' & Their Tempestuous History | GRAMMY.com
Jim Reid and William Reid of The Jesus and Mary Chain.
Jim Reid and William Reid of The Jesus and Mary Chain.

Photo: Mel Butler

interview

The Jesus And Mary Chain Is Unbroken: Jim Reid On New Album 'Glasgow Eyes' & Their Tempestuous History

"We used to say things that no one ought to say to another human being," says Jim Reid about his brother and musical partner, William. Yet the bond of the Jesus and Mary Chain remains intact — and they're out with a new album, 'Glasgow Eyes,' out March 8.

GRAMMYs/Mar 4, 2024 - 04:46 pm

Aside from an eight-year hiatus, noise-poppers the Jesus and Mary Chain have been together and productive for more than four decades — and stuck to their guns creatively. 

How could a hysterical, screaming, improvised onstage meltdown from the mid-'80s — titled "Jesus F—" — possibly foreshadow this?

"The first six months of the band was the only time that you could get away with doing things like that," Jim Reid, their co-leader with brother William, tells GRAMMY.com. "People have paid next to no money to see you. They're not really your fans, because you don't have fans yet. So, you just went out there and did whatever the f— you want."

This involved any number of onstage provocations, fueled by Dutch courage — swinging at the audience, cursing them, playing with their backs to the audience. Of course, the rest is history: they got their act together, at least enough to make masterpieces like 1985's Psychocandy and 1987's Darklands.

After six albums, the chemicals and resentments came to a head in 1999. The Reids wouldn't fire up the project again until 2007, nor release a new album until 2017. But the Mary Chain have forged on.

Despite their tumultuous history, their new album, Glasgow Eyes, out March 8, bears remarkable artistic consistency; it's like the verbal and physical fisticuffs never happened. On tunes like "jamcod," "The Eagles and the Beatles" and "Hey Lou Reid," the Reid brothers' creative compass remains unswerving: Whatever they started doing in 1983, they're still doing it.

"We started because we didn't like the music that we were hearing coming out of the radio," Reid says, calling the pop hits of the day "diarrhea." And if the mainstream still alienates you in 2024, well — look at it all through Glasgow Eyes.

Reid spoke with GRAMMY.com about the past, present and future of the Jesus and Mary Chain.

This interview has been edited for clarity.

In the Glasgow Eyes press release, you said something succinct yet kind of holistic and profound: "Our creative approach is remarkably the same as it was in 1984, just hit the studio and see what happens." Can you expand on that at all?

Well, that's just the way it works. To be honest, when we go into the studio very often we don't have a clue what the record's going to sound like. We've got songs. We don't write in the studio. So, there are a collection of songs, but they could go in any direction.

Generally, we deliberately try not to plan what the record's going to end up [as]. But the only thing that we did see with this record, is we wanted to get out the synths and drum machines. We used things like that in the past, but never quite so upfront. 

Did that come from what you were listening to at the time? Darker, older stuff?

We've always listened to that kind of music, but I guess people might not have actually realized that. We love all of that krautrock stuff — Kraftwerk and D.A.F. and Can and all of that. All of those kinds of bands are massively important to us.

It feels like on the earliest Jesus and Mary Chain material, the outré stuff was the yin to pop's yang.

Well, yeah, that's kind of it with us, really. It's the whole package: it's psycho and it's candy.

Regarding that great '80s-ish dark music, what have you been listening to lately?

I'm terrible because I don't listen to much new music. I'm pretty satisfied with my old record collection, and I play kind of a mystery jukebox. Every record I've ever bought since I was 12 is on this computer here, and I just sit with the computer on random play.

I'll just trawl through the records I've had for a long time and I'll dig something out that way. I heard something the other day — it's not a new band, but I can't remember how I heard it. Somebody played it, maybe. A band called Crocodiles. I quite like them. It sounded really good.

When it comes to releasing new music, is the landscape of 2024 destabilizing for you?

Yeah, the musical landscape has always confused us, to be honest with you. Mary Chain never really belonged. We never fit in. We didn't fit in 1984 when we started, and that was why we started.

We started because we didn't like the music that we were hearing coming out of the radio. We thought the radio was ill; we thought it was sick. It was spewing out all of this diarrhea, and we thought, well, it's got to be some better music that can come out of that thing than what we're hearing now.

I'm sorry, but just Kid Creole and the Coconuts — and Spandau Ballet — did not float our boats in 1984 or '85. So it was rubbish then in a kind of way that that's always been the driving force for the Mary Chain. We just think that everybody else's music just isn't good enough. So we will kind of do it to our satisfaction and that's it.

Did you ever meet Mark E. Smith from the Fall back in the day?

I never met Mark E. Smith. He was kind of terrifying from what I can understand. I would've been scared to meet Mark, but loved his band.

I ask because Hex Enduction Hour is one of my favorite albums of all time, and Smith consciously crafted it as a reaction to "bland bastards like… Spandau Ballet."

Oh, God, yeah. That was the dark side of the '80s. Those were the bands that came along and hijacked music and destroyed its soul, I suppose. Take the 1960s and the 1970s. You turned on the radio, and you heard the Rolling Stones singing "I Can't Get No Satisfaction," and everything was good in the world. Same in the '70s, to a certain degree. It was starting to become less so in the '70s, but you could turn on the radio and you could hear Roxy Music or the Sex Pistols or David Bowie.

We got to the '80s and it was like, What the f—? What's going wrong? So, me and William used to sit there and think, Why did we get the '80s? It's not fair. This is our time, and it's the f—ing '80s.

But there were great bands. There were bands like the Fall, the Cocteau Twins, and the Birthday Party, but they were made to take the crumbs that were left over from the main event, if you know what I mean.

One thing I really admire about Glasgow Eyes is that it sounds like you guys. I feel like many bands from certain eras — I won't name any names — slowly bland down and start to sound like each other. Not the Mary Chain.

Well, that's it. That's all we ever try to do: make a Mary Chain record.

A lot of bands… make a record for their audience. And to us, that's the wrong way around. What you do is you make a record for yourself, and if it's any good, you'll get an audience. But as soon as you start making music for other people, you've had it; you're lost. It's the cart before the horse.

I'm sure you've seen that over and over and over, in your decades in the industry.

Yeah, I see it all the time. Everybody thinks, The last record didn't sell as much as we hoped it would. So, what should we do? Who's selling loads of records right now? Oh, U2; let's make a record for the U2 crowd then. In the 1980s, almost every other band sounded like they were trying to be U2.

How did you guys negotiate that territory? I'm sure 30 years ago, the brass was throwing hot new producers at you, or trying to get you on trend bandwagons.

That was it. Our record label were forever trying to run producers down in our throat. Because we produced more or less all of our own music. [2017's] Damage and Joy was the first time we've ever actually brought a producer into the studio, and that was Youth.

We met Daniel Lanois in the late '80s. And I can't remember what album it was, but at the record company's insistence, we met Daniel Lanois and we had this meeting. And he was saying things like, "Yeah, what we'll do is, we won't get a recording studio. We'll get maybe an old church and we'll get all of the gear in there and we'll just get stoned."

We were like, "I'm not sure about this, Daniel." And he was like, "What are you listening to at the moment?" And we said, "Well, we're listening to a lot of hip-hop actually." And he was like, "Hip-hop, are you kidding me?" You could see him looking for the exit thinking, I want to get out.

That's hilarious.

The drugs that I was into at that time, I certainly wasn't interested in sitting getting stoned with Daniel in a church with U2's music playing in the background. I was more into getting off my tits on cocaine listening to stuff like Run-DMC at that time.

I enjoy imagining this.

It was never going to happen. And then we went back to Warner Brothers — it was Rob Dickens running Warner's at that time… and the guy was shouting at us, "You guys are losers. "Yeah, we're losers. But we're losers that are making pretty good records, Rob, so f— off.

There were a few other comedy meetings with producers. I won't go into it, but it was the same deal every time. They would just come along and say all of the opposite of what we had imagined for the record in question — and so it would just never work out.

**The fruitage of this is that you can make whatever kind of music you want in 2024. Take us through the early stages of making Glasgow Eyes, when you had dumped all your toys on the table, as it were, and began trying to make sense of them.**

William's a bit better, but the thing about me is I'm not very technical at all. I love the idea that this technology is out there to be used, but if it was left to me to actually figure out how to use it, it would never get done. But thankfully, that's what studio engineers are for.

We recorded at Mogwai Studio in Glasgow; it's called Castle of Doom. And Tony Doogan's the house engineer there. With Tony, it was like his record collection was probably the same as ours. So, it was going to work.

And then the way it works is you can just say, "That little sort of slightly detuned synth riff that's on 'Der Mussolini' by D.A.F.," And he would go, "Yeah." I don't know how many times in the past when you [reference these things] and [engineers] just go, "Uh, what?"

So it was really good that we had someone in the studio that could speak our language. And he made all of that technology accessible to us. It would be a few sentences to describe what you were looking for — and then, a couple of presses of buttons and twiddles of knobs later, and you'd be hearing what you just described.

Sounds like you had a lot of old-school reference points.

It's weird when you get to my age, yeah, they were old school. But you're thinking old school is probably the noughties. To me, old-school is like the f—ing 1920s. I'm old, man.

So it was things that I considered to be quite modern. I think of Kraftwerk as a futuristic band — because they are. They made records in the early '70s, but to me, it still sounds like new music. I can imagine people in 50 years would listen to Kraftwerk records and think that it had been made then.

The best music is timeless, and they were just way ahead of the game. Way ahead of the game.

At what point did Glasgow Eyes really start to take shape?

Well, that doesn't happen right away. It's the same every time: you start making the record and at some point you think you're losing it. It's not happening. You're thinking, This is going to be embarrassing

It's almost like you will the record into shape. It goes from this unrecognizable beast into this recognizably Mary Chain [work], and then better and better and better. And then almost like within a couple of days you start to think, F—, this sounds pretty good. And then you start to feel really quite smug about it.

And by the end of it you're like, woohoo, we've done it again. So there's some sort of black magic. It's slightly mystical, but it kind of starts to take shape by itself. But it only happens after some trauma and some sort of serious nervous breakdowns in the middle. And then it just seems to come together. I don't know; it's alchemy.

I can't name too many other bands from your scene who are still grinding it out like this, and staying creative.

There's not many of us left, but Primal Scream are still doing it, man. They're as good as they've ever been. [Singer] Bobby [Gillespie]'s our old drummer and he's rocking it out. And I went to see them a few weeks ago and it's great. He's still great. He's still going.

Growing up with the Mary Chain, I remember reading stories about how you guys had a… tempestuous relationship with your audience. Which included a lot of provocation from the stage. Is that true?

Well, it is, but a lot of it was insecurity on our part.

Well, it was a couple of things. One, we'd never been in any other bands before. Lou Reed did a [1980] album called Growing Up in Public; well, that was us. We made all of our mistakes in front of an audience, and often in front of cameras, and often on TV shows.

But we were very, very insecure, and I was incredibly shy. And the only way that I could get the nerve to get on stage was to get wasted. I used to swig down bottles of whiskey before I went onstage — then, I'd be up there, swinging at people and stuff like that. Or telling the audience to go f— themselves.

But it was all based on my own insecurity and that was it. I was unable to deal with the situation that I found myself in. And we quickly learned that you couldn't continue doing that. So we found a way to make it work.

Did you guys really play with your backs to the audience?

Yeah. We were literally so embarrassed and so awkward on stage that we would turn around and every now and again, glimpse over our shoulders at the audience, like, He's still here. Oh, God.

I'll leave you with this: how has your creative relationship with William been over the past several decades?

Well, at the beginning, we were so in tune with each other. It was like we totally, totally agreed with everything about what direction the band ought to be taking.

The band broke up in 1998 for a while, and that was because we just totally lost touch with each other. We used to argue about creative decisions. By 1998, we were arguing about anything.

We couldn't stand being in the same room as each other. And it was a very messy breakup. In 1998, we were trying to f—ing eradicate each other. And then for a couple of years, we couldn't talk. The band broke up, we didn't speak to each other.

[In 2007], the band got back together. Our relationship healed a bit. It's better now than I think it's been for years.

We argue. We always will. We always have. But it's more productive and it's less nasty. And towards 1998, we used to say things that no one ought to say to another human being. And once you've said those kind of things, they can never be taken back.

And I know there are things that he said to me and I've said to him — that even though the wounds have healed, I'm still kind of thinking, But f— you, man. I remember when you said that night.

So now when it's getting that bad, you think, Oh, we're approaching that line, step back. So it works much better now than it used to. We're OK.

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Mike Piacentini
Mike Piacentini

Photo: Screenshot from video

video

Family Matters: How Mike Piacentini’s Family Fuels His Success As His Biggest Champions

Mastering engineer Mike Piacentini shares how his family supported his career, from switching to a music major in college to accompanying him to the GRAMMY ceremony for his Best Immersive Album nomination.

GRAMMYs/Apr 26, 2024 - 07:17 pm

Since Mike Piacentini’s switch from computer science to audio engineering in college, his family has been his biggest champions. So, when he received his nomination for Best Immersive Album for Madison Beer's pop album Silence Between Songs, at the 2024 GRAMMYs, it was a no-brainer to invite his parents and wife.

“He’s always been into music. He had his own band, so [the shift] wasn’t surprising at all,” Piacentini’s mother says in the newest episode of Family Matters. “He’s very talented. I knew one day he would be here. It’s great to see it actually happen.”

In homage to his parents’ support, Piacentini offered to let his father write a short but simple acceptance in case he won: “Thank you, Mom and Dad,” he jokes.

Alongside his blood relatives, Piacentini also had support from his colleague Sean Brennan. "It's a tremendous honor, especially to be here with [Piacentini]. We work day in and day out in the studio," Brennan explains. "He's someone who's always there."

Press play on the video above to learn more about Mike Piacentini's support system, and remember to check back to GRAMMY.com for more new episodes of Family Matters.

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Johnny Cash in 1994
Johnny Cash in 1994.

Photo: Beth Gwinn/Redferns

list

10 Ways Johnny Cash Revived His Career With 'American Recordings'

On the 30th anniversary of Johnny Cash's 'American Recordings' — the first of a six-part series that continued through 2010 — take a look at how the albums rejuvenated the country icon's career and helped his legacy live on after his passing.

GRAMMYs/Apr 26, 2024 - 05:05 pm

It's fair to say that the 1980s hadn't been particularly kind to country legend Johnny Cash. Once considered the Don of the Nashville scene, the singer/songwriter suddenly found himself dropped by Columbia Records, recording terrible parody songs (remember "The Chicken in Black"?), and addicted to painkillers after a bizarre accident in which he was kicked by an ostrich.

But as the new decade approached, Cash's reputation gradually started to recover. A 1988 tribute album, 'Til Things Are Brighter, alerted a much younger indie generation of his catalog of classics. He was inducted into the Rock and Roll Hall of Fame in 1992. And then arguably the biggest band in the world at the time, U2, invited him to take lead vocals on Zooropa's post-apocalyptic closer "The Wanderer." The scene was set for a triumphant comeback, and on 1994's American Recordings, the Man in Black duly obliged.

The Rick Rubin-produced album was far from a one-off. Cash delivered three American follow-ups in his lifetime (1996's Unchained, 2000's Solitary Man, and 2002's The Man Comes Around). And two posthumous volumes (2006's A Hundred Highways, 2010's Ain't No Grave)  further bridged the gap between his statuses as country outlaw and elder statesman — and helped further his legacy as one of country's all-time greats.

As the first American Recordings installment celebrates its 30th anniversary, here's a look at how the series deservedly rejuvenated the career of an American recording legend.

It United Him With A New Muse 

Best known for his pioneering work with Run-D.M.C., Beastie Boys, and Public Enemy, Rick Rubin seemed an unusual fit for a sixty-something country singer whose glory days were considered decades behind him. But left spellbound by Cash's performance at a Bob Dylan anniversary gig in 1992, the superproducer offered to make the Nashville legend a superstar once more.

Cash took some persuading, but eventually agreed to join forces on the assurance he'd be in the creative driving seat, and a new unlikely dream team was born. Rubin lent his talents to all six volumes of American Recordings — co-producing the middle two with Cash's son John Carter Cash – and won the first GRAMMY of his career for his efforts. The Def Jam co-founder would also later work his magic with several other '60s heroes including Neil Diamond, Yusuf and Neil Young.

It Saw Cash Lean Into Contemporary Music More Than Ever

Cash had never been averse to tackling contemporary material. He covered Bruce Springsteen's "Highway Patrolman" in 1983, just a year after it appeared on The Boss' Nebraska. But the American Recordings series saw the Man in Black embrace the sounds du jour like never before, whether the grunge of Soundgarden's "Rusty Cage," electro-blues of Depeche Mode's "Personal Jesus," or most famously, industrial rock of Nine Inch Nails' "Hurt."

On paper, this could have been nothing short of a disaster, the sign of an aging artist desperately latching onto a much younger musical generation in a transparent bid for relevancy. But instead, Cash elevates the Gen X classics into modern hymns, his sonorous voice injecting a sense of gravitas and Rubin's production stripping things back to their bare but compelling essentials. Far from an embarrassing grandad act, this was the sound of a man respectfully making the source material his own.

It Returned Cash To The Charts 

Cash had reached the lower end of the Billboard 200 in the '80s as part of supergroups The Highwaymen and Class of '55. But you had to go all the way back to 1976's One Piece at a Time to find his last entry as a solo artist. The American Recordings series, however, slowly but surely restored the Man in Black to his former chart glories.

Indeed, while its first two volumes charted at numbers 110 and 170 respectively, the third peaked at a slightly more impressive 88 and the fourth at 22, his highest position since 1970's Hello, I'm Johnny Cash. The posthumous fifth entry, meanwhile, went all the way to No. 1, remarkably the first time ever the country legend had achieved such a feat with a studio effort (live album At San Quentin had previously topped the charts in 1971).

"Hurt" also became Cash's first solo US country hit in 14 years in 2003. And while it only landed at No. 56 on Billboard's Hot Country Songs chart, it remains Cash's most-streamed song to date with over 600 million streams on Spotify alone.

It Included Masterful Collaborators 

As well as handing over the producer reins to Rubin, Cash also surrounded himself with some of the rock world's finest musicians. Tom Petty, Red Hot Chili Peppers' Flea, and Fleetwood Mac's Lindsey Buckingham and Mick Fleetwood all lent their considerable talents to Unchained. Sheryl Crow and Will Oldham did the same on Solitary Man, while Nick Cave, Fiona Apple and Don Henley joined him in the studio on The Man Comes Around.

But Cash also kept things more traditional by recruiting fellow country legend Merle Haggard, 'fifth Beatle'Billy Preston, and "Ballad of a Teenage Queen" songwriter Jack Clement, while the presence of wifeJune Carter Cash and son John made the third American Recordings something of a family affair.

It Went Back To Basics 

While American Recordings was, in many respects, Cash's most forward-thinking album, it wasn't afraid to keep one foot in the past, either. For one, the star recorded most of its first volume in his Tennessee cabin armed with only a guitar, a throwback to his 1950s beginnings with first producer Sam Phillips.

Cash also trawled through his own back catalog for inspiration, re-recording several tracks he believed had unfairly gone under the radar including 1955 single "Mean Eyed Cat," murder ballad "Delia's Gone" from 1962's The Sound of Johnny Cash, and "I'm Leaving Now" from 1985's Rainbow.

It Proved He Was Still A Masterful Songwriter…

Although Cash's unlikely covers grabbed most of the attention, the American Recordings series showed that his stellar songwriting skills remained intact throughout his later years, too. "Meet Me in Heaven," for example, is a beautifully poignant tribute to the older brother who died at just 15, while the folksy "Let the Train Blow the Whistle" added to Cash's arsenal of railroad anthems.

"Drive On," meanwhile, is worthy of gracing any Best Of compilation, a powerful lament to those who came back from the Vietnam War with both emotional and physical scars ("And even now, every time I dream/ I hear the men and the monkeys in the jungle scream").

…And Still A Master Interpreter 

As well as putting new spins on his own songs and various contemporary rock favorites, Cash further displayed both his interpretive and curatorial skills by covering a variety of spirituals, standards and pop hits first released during his commercial heyday.

The likes of early 19th century gospel "Wayfaring Stranger," wartime favorite "We'll Meet Again," and Simon and Garfunkel's "Bridge Over Troubled Water" may have been firmly in Cash's wheelhouse. But more leftfield choices such as Loudon Wainwright III's offbeat morality tale "The Man Who Couldn't Cry" proved that even when outside his comfort zone, he could stamp his own identity with aplomb.

It Made Him An Unlikely MTV Star 

Cash was 62 years old when American Recordings hit the shelves — not exactly a prime age for MTV play. Yet thanks to some inspired creative decisions, the career-reviving series spawned two videos that received regular rotation on the network. Firstly, "Delia's Gone" caught attention for two major reasons: it was directed by Anton Corbijn, the man renowned for his long-running creative partnership with Depeche Mode, and it starred Kate Moss, the world's biggest supermodel at the time, as the titular victim.  

Then nine years later, Cash picked up six nominations — winning Best Cinematography — at the MTV Video Music Awards thanks to Mark Romanek's emotionally devastating treatment for "Hurt." Interspersing clips of the clearly fragile country singer at the rundown Museum of Cash with footage from his earlier days and artistic shots of decaying fruits and flowers, the promo perfectly embodied the transient nature of life. And it had the capacity to reduce even the hardest of hearts to tears.

It Added To His GRAMMY Haul 

Cash won almost as many GRAMMYs with his American Recordings series as he had during the previous 40 years of his career. The Man in Black first added to his trophy collection in 1995 when the first volume won Best Contemporary Folk Album. This was the first time he'd been recognized at the ceremony for his musical talents since the June Carter Cash duet "If I Were A Carpenter" won Best Country Performance for a Duo or Group with Vocal back in 1971  

Three years later, Unchained was crowned Best Country Album. And after picking up a Lifetime Achievement Award in 1999, Cash won 2001's Best Male Country Vocal Performance for "Solitary Man," then again in the same Category for "Give My Love to Rose"in 2003. He posthumously won two more GRAMMYs for Best Short Form Video, in 2004 for "Hurt" and in 2008 for "God's Gonna Cut You Down." In total, the American Recordings series won Cash six more GRAMMYs, bringing his overall count to 13. 

It Was A Powerful Epitaph

In 1997, Cash was told he'd just 18 months to live after being misdiagnosed with neurodegenerative condition Shy-Drager syndrome (later changed to autonomic neuropathy). He ended up outliving this prognosis by a good four years, but during this period, he lost the love of his life and was forced to record his swansong in-between lengthy stints in the hospital.  

Little wonder, therefore, that the American Recordings series is defined by the theme of mortality: see "The Man Comes Around," a biblical ode to the Grim Reaper ("And I looked, and behold a pale horse/ And his name that sat on him was death, and hell followed with him"), Death Row anthem "The Mercy Seat," and funeral favorite "Danny Boy." As with David Bowie's Blackstar, Cash was able to reflect on his impermanence in his own terms in a sobering, yet compelling manner that continues to resonate decades on. 

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Jon Batiste
Jon Batiste

Photo: Matt Winkelmeyer/Getty Images

video

GRAMMY Rewind: Watch Jon Batiste’s Encouraging Speech For His 2022 Album Of The Year Win For 'We Are'

Jon Batiste accepts the Album Of The Year award for We Are, a win that he dedicated to "real artists, real musicians."

GRAMMYs/Apr 26, 2024 - 04:50 pm

Jon Batiste walked into the 2022 GRAMMYs with a whopping 11 nominations, making him the most recognized artist of the evening. By the end of the night, he received five GRAMMYs for Best American Roots Performance, Best American Roots Song, Best Score Soundtrack For Visual Media, Best Music Video, and the highly coveted Album Of The Year.

In this episode of GRAMMY Rewind, watch Batiste take the stage to accept the award for Album Of The Year for his sixth studio album, We Are

Batiste began his praises by acknowledging God: "I just put my head down and work on the craft every day. I love music, he said. "I've been playing since I was a little boy. It's more than entertainment for me — it's a spiritual practice." He also thanked the "many people that went into making this album," including his grandfather, nephew, father, and executive producer, Ryan Lynn.

"This [award] is for real artists, real musicians. Let's just keep going. Be you! That's it. I love you even if I don't know you," Batiste cheered.

Press play on the video above to hear Jon Batiste's complete acceptance speech and check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

Watch: Jon Batiste Delivers A Heartfelt Performance Of “Ain’t No Sunshine” & “Lean On Me” | 2024 GRAMMYs Performance

Wyatt Flores Press Photo 2024
Wyatt Flores

Photo: Matt Paskert

interview

Wyatt Flores On Speaking His Truth & Using Fame For Good: "I Want People To See That I've Gone Through It"

On his new EP, 'Half Life,' Wyatt Flores tackles everything from mental health to his complicated relationship with fame and religion. Ahead of his Stagecoach Festival debut, the rising country star discusses expressing "wherever I am in my heart."

GRAMMYs/Apr 26, 2024 - 03:42 pm

When Wyatt Flores released his second EP, Half Life, on April 19, he ended his celebratory Instagram post with one simple wish: "I hope these songs make you feel something."

That's been Flores' mantra since the rising country singer first began releasing music just three years ago. Hailed as one of the genre's most honest new stars, Flores speaks his truth in his red dirt music, on stage, and on social media. As Half Life showcases, he's unafraid to broach life's toughest topics, from suicidal thoughts on "Devil" to a complicated relationship with religion on "I Believe In God."

"I like to keep it very based on what I felt, and just try and go for that emotion," Flores says of his music. "If you can somehow captivate [listeners] in the story and make them feel the emotion through the song, then you've done your job. I guess that's all I'm after."

His unabashed vulnerability has made his music resonate widely — and fast. In 2023, Flores went from playing for hundreds to thousands in a matter of months, garnering more than 325 million global streams and more than 13 million TikTok likes along the way. He consistently uses his rapidly growing platform to champion self-care and mental health, even taking a brief tour hiatus in February to get himself back on track.

Two months later, Flores assures that he's feeling rejuvenated and healthier than ever, sparking some happier tunes that even caught him by surprise (more on that later). He'll spend the summer playing a mix of headlining shows, festival stages and a few supporting slots for Mitski, first kicking things off with his debut at Stagecoach on April 26.

As Flores gears up for tour, he sat down with GRAMMY.com during some time off in his native Oklahoma to chat about his remarkable rise, the complexities of being so vulnerable, and how he feels like he's getting the "best of both worlds."

Do you remember the first show that you were like, "What is happening?"

Yeah, it was Asheville, North Carolina. It was either the last week of April last year or the first week of May, I can't quite remember. But that was my first ever sold-out headline show. I think the venue cap was like 550, and they were screaming so loud that I got off stage and I was like, "Did anyone feel like there was a trash can going off in their ear?" And then my bass player, Bill, was like, "No, that's the last time you'll hear that frequency." 

That was where everything changed. It kind of started making me realize how real this was getting. Then, everywhere we went, [it was a] sold-out crowd, and they're excited as all get out. I literally thought that I was living a dream. 

I played at, you know, the s—iest hole in the walls you could ever imagine. I just thought I was gonna be there forever. Honestly, I was still having fun doing that. But I just couldn't believe the dramatic change that happened.

At what point did it actually feel real?

It was probably when we played Dallas [in December of] last year. That was the biggest room that we'd ever played. I was like, 3,000 people bought tickets to show up to my show. And then I just kind of had to kind of process like what was actually going on. I kept questioning it for the longest time, but that night it was just different.

We had just played in Fort Worth, like, three months [before that], and that was 600 people. So when we played Dallas, that was when I just looked at the crowd and I was like, Okay, this is it.

That's interesting, because you had to cancel a stretch of shows not long after that. Was that kind of all correlating — taking it in, but being overwhelmed from all of it?

Yeah, because there's a lot of things that went on in my life that I never took the time to process, and that was one of the first things — being like, This is my life from now on. And I think that's what I liked about the Life Lessons project so much, was giving listeners an inside view on what it looks like to be on this side of the fence. Because everyone thinks that it's gotta be the most wild thing to be an artist, but I don't think they realize what comes with it. 

I'm still sitting here going, I shouldn't be on this interview with you. I don't deserve it. Like, I don't have the cool style, I show up in sweatshirts and s—ty Adidas shoes. I don't put myself on a pedestal.

I've never wanted to become something I'm not, and that's kind of been the hard point. Because, you know, you got folks from the hometown [saying], "Don't forget who you are!" And then all of a sudden you get lost in all of it. And then you're sitting there going, Do I even know who I am? 

Making some healthier changes kind of opened up some other wounds that I bottled up. I never processed my grandpa's death, and at the same time that that was all going down, I was also firing management — which, they say in Nashville, the manager should be the one person that you do trust. 

I took one week off so I could come back for [my grandpa's] funeral, and had to delay some shows there. And then I was homeless for two weeks from another situation. But I was like, Nope, I'm just gonna work my ass off. I'm just gonna show up, do what I need to do. And I never took the time to actually look at anything that had happened. And that's kind of where the falloff went, because I was just trying to survive the chaos.

I'm sure it's hard being in the spotlight period while  going through so much  at the same time.

For a while, there were certain things that I did not like about myself. [I felt like I was] changing personalities. I know most people can't see it, but that was something that I was struggling with. Everyone was seeing how happy I was through social media — because I'm not afraid to post the silly s— that goes down on the road; me being a jackass in the van or something like that — but then people expected that from me. 

I had to fully come to terms with, wherever I am in my heart, that's who I am right there in that moment. I don't have to portray this image that people see just because we post it on social media.

I also think it's amazing to have the platform you do and be so honest about how you're feeling. Because it's probably healing for you, but also going to be healing for the people who see it — even if it's challenging and really personal to admit.

I put down my phone for a really long time, which was one of the best things ever. [Laughs.] I came back and I went through my DMs. People were like, "Thank you for saying something because I finally had the encouragement to say something to my wife" or something else. I'm glad that it gave people the encouragement to speak up, because if I don't, then how will they? 

I look at my fans, and I'm blessed. There's no better fan base, they're the sweetest people ever. They are diehard fans, but they talk to me like I'm their friend, like they've known me forever. For them to trust someone enough to say something [about] how they feel or what's going on in their lives, that means the absolute world to me.

Clearly that means that what you bring to the table is what your fans are also going to bring to the table for you.

One of the things that I've been trying to work through, is realizing that I can listen to their problems, but I can't take their problems with me. And that was something that I had to learn. I was like, I can't do that to myself, or I'm gonna plummet.

There was a time when we were in Colorado, and someone had sent me these messages [about this girl], and I ended up looking [her] up. She was an eighth grade girl, and the last video she had posted on TikTok was of "Please Don't Go." She'd committed suicide a month after she had posted that. Her mom was trying to raise attention towards bullying and things like that. 

It was hard for us. But we had to look at it through a new perspective. And it's like, we can't change someone's decision, as badly as you want to. And we try and look at it from this perspective of, How long did that song keep them here? Time is valuable, and even if it was for another month, at least it kept them here just a little bit longer, kept them through the fight. Even though you don't always win.

We're not just out here playing music. I still love the party songs. "West of Tulsa" is always fun to look out in the crowd, and they're having a great time. But we're not just playing music because we're here to distract people from their problems. We're lucky enough that we do get to save lives, and we get to do it through music. But it's also one of those things where I'm sitting there going, I'm a 22-year-old kid from Oklahoma, and I have this power. Am I going to use it correctly?

Now that you know that your music is so powerful to so many people, has it changed the way that you approach your songwriting?

A little bit. You know, the songs that I write are songs that I feel. I'm ADHD as all get out, so when I show up to write, it's whatever I'm feeling that day. But yeah, there's a little bit in the back of my head that says, Watch out for something like this, you don't want to say the wrong message here

I want to write these songs that are sad, that are very dark, and lost is kind of the feeling. Because I want people to see that I've gone through it, so that way, they can get a better understanding that they're not the only one. 

My inspiration was to be the artist that had those songs that kind of pulled me through my stuff. There's all sorts of jokes and like memes about when the song doesn't hit you hard enough the first time so you play it again, or, like, when you're sitting in a vehicle after you've already gotten home but you sit there until the song ends. That was always kind of a goal for me. I was like, I want to be that song that kind of helps them get through the next day. 

That's the way I kind of look at it when I play these shows. And I sit back and I look at the crowd, and I'm like, I get to be a part of y'all's lives every single day, and that is the coolest thing that I've ever done.

It's funny, there's always that interview question like, "What are your goals?" but it sounds like you've already accomplished the main one. 

Oh, absolutely. I've been having to find new goals because I've lived my dream. Like, if I died tomorrow, I'd hang my hat proudly. I've helped people, I've played all the venues — well, I guess I haven't played Red Rocks yet. That's coming up, though.

I'm still thinking, because it's just now finally hit me that, like, You've kind of done the damn thing. So it's like, What do you want to do now? I have all these wild ideas. I usually throw out some out of pocket s— and then I let someone else come up with if it's gonna work or not. My business manager hates me. [Laughs.]

Were you raised to be so connected with your feelings, or was it just kind of an innate thing for you?

I think I always felt out of place wherever I was. I was always kind of the weird kid. My friends hated me because I started talking about sappy s—. I'd want to have deep, meaningful conversations and sometimes they'd be like, "Would you just shut up?" [Laughs.]

But what I realized is that I'm very big on connection. At some point, not fitting in and being different kind of all changed for me. I was like, I can't change it, so I might as well be it.

Have you ever questioned how honest you're being in your music? 

For the most part, I don't try and hold back. In some ways, it is scary, but in other ways, it's kind of just telling your truth so people don't get shocked by something that you do.

For the first time, I'm writing happier songs. And I'm skeptical to see how people take that. I mean, I've had Life Lessons and stuff like that, but yeah, this is definitely a weird time in my life where I'm like, I'm writing happy songs, and I don't even know how to feel about it. Now, I'm like, How do I share happiness? How do I contain that idea, and that emotion, and put it into a song so it comes out to the listener and they feel it?

You're allowed to be happy! And with everything that's been happening for you lately, I'm not surprised you're happy.

[Fans] always say "We made the right person famous." It's been two short years of really doing this thing. And we're blessed.

I freakin' love playing live, I just had other things going on in the background that I never took time [to process]. For a while, I wanted to blame a lot of things that wasn't it. And then, I went to Onsite [Workshops, a therapy, counseling and wellness retreat center in Tennessee] for like a week and got my head back to normal. 

Playing live is what makes it all worth it. I knew that I was going to have to work for this, and I'm getting to see the fruits of my labor. I'm finally getting some time off. I'm getting to actually spend some quality time, but I at least now know how to have quality time in the healthiest way. Because for a while, I couldn't shut the other brain off. I'd come home and I was still somewhere else. 

I can't believe that I get the best of both worlds. That usually doesn't happen where you get your cake and eat it too. S—, I might go fishing later! I get to be on the road, play to thousands of people, and then I get to go fishing? I think the only thing that's missing is I don't have a boat. Man, I just might have to weld me one.  

Meet Charles Wesley Godwin, The Rising Country Singer Who's Turning "A Very Human Story" Into Stardom