Go Inside The Official 2020 GRAMMYs Gift Lounge

Lil Nas X

Photo by Leon Bennett/Getty Images


Go Inside The Official 2020 GRAMMYs Gift Lounge

As rehearsals went underway at Staples Center for this year’s 2020 GRAMMY Awards, the participating talent had the opportunity to tour the GRAMMY Gift Lounge

GRAMMYs/Jan 26, 2020 - 04:52 am

As rehearsals went underway at Staples Center for this year’s 2020 GRAMMY Awards, the participating talent had the opportunity to tour the GRAMMY Gift Lounge. A coveted spot hidden away underneath the Staples Centre, brands and bands join forces to exchange high-luxury products for endorsements in return. 

Spotted on Friday were highly anticipated guests, including the likes of Lil Nas X and Kesha. The lounge had a live DJ and was decorated with lampshades designed by gifting participant Pillow Pops. Gifts ranged from the expected jewelry and clothing lines, all the way to pillows, sunglasses, skateboards and custom-made cakes, with one brand even introducing smart-fit bras with custom molding technology.

At the entrance stood Grosse, a Japanese jewelry brand that actually started in Germany. Focusing on the concept of jewelry for all genders, it’s bling is apt for everyone, including the likes of Bruno Mars, who has worn the brand on stage.

While Grosse was founded back in 1907, there were also new businesses like Transparent Sunglasses that were founded a mere four months ago, yet their quality shone through as they already found themselves at the Lounge. Founder Margot Hogan wants to use Transparent to change what the significance of sunglasses can be. She speaks of her own experience with sunglasses as being "something both magically simple and fun about being able to make a bold statement with just one accessory. And so I decided to combine my love for sunglasses with a passion for confidence: designing sunglasses that inspire you to celebrate who-you-are." The name "Transparent" therefore is a signifier of both sides of the business—the sunglasses, but also, being yourself. 

2020 GRAMMY Awards Viewer's Guide: Where To Watch Music's Biggest Night

The range of luxury brands continued with Soma, a woman's brand that introduced the "INNOFITBRA" where the cups of the bra are infused with technology to help women find the perfect fit. With this, Soma was also gifting intricately designed silk robes.  

Within the range of clothing and garments, there was also a prominent theme of animal-friendly creation, like "vegan gloves" as Donna Leah, a brand for "clothing for the modern woman" showcased. 

Peta NOIZE makes animal-friendly jackets, with animal mannequins to signify the animal whom they saved with that coat. That is, instead of feathers or fur or wool, each NOIZE coat is filled with 100% recycled plastic bottles. Peta NOIZE aims to inspire their consumers to join their cause to protect animals and the planet, starting with their product and accompanying beanies.

Photo by Leon Bennett/Getty Images

Alongside products, awareness of personal health was also emphasized in the selection of showcasing brands at the Lounge. Artistology stood out with a huge display who was gifting opportunities to help artists with their well being. They feature online wellness courses tailored to the artists' needs, as well as anonymous counseling support. Artistology was created out of the belief from founder Tammy McCrary that "artists are the cultural architects of society. I believe that when artists thrive—mentally, emotionally, spiritually, physically and financially—they can have a significant and positive impact on society." Thus Artistology puts these artists' wellbeing first, a revolutionary company, in a music industry that only recently started to acknowledge the psychological toll that artists may face on their creative journeys. 

Along with mental well-being, products to aid physical well-being were also popular. This includes Oxygenetix makeup foundation, which is a brand that has been a long-term partner of the GRAMMY Gift Lounge, is a make-up facial foundation that ensures the skin still receives oxygen and so does not get damaged by regular daily use. There were also diet products that emphasized being able to diet without compromising nutritional value.

Sweety Kake added to the health trend, and also brought the energy of a family business, with a third-generation recipe for custom-made cakes. Their business mission to be able to infuse extract of any flavor requested, but more importantly that their cakes are never frozen, not even when delivered, again honing in on the health benefits that should be considered even in desserts. 

"Un-Expect Everything" is the 2020 GRAMMY slogan, and the GRAMMY Gift Lounge definitely encompasses the aims of the Recording Academy. The connections being formed at every corner of the Lounge was an inspirational opportunity for discovery for all sides as the talent prepare for the weekend.

Watch the 2020 GRAMMY Awards this Sunday, Jan. 26 at 5 p.m. PT / 8 p.m. ET on CBS.

Allen Hughes' "The Defiant Ones" Wins Best Music Film | 2018 GRAMMY


Allen Hughes' "The Defiant Ones" Wins Best Music Film | 2018 GRAMMY

Director Allen Hughes' four-part documentary takes home Best Music Film honors for its portrayal of the unlikely partnership that changed the music business

GRAMMYs/Jan 29, 2018 - 02:09 am

The team behind The Defiant Ones celebrated a big win for Best Music Film at the 60th GRAMMY Awards. The crew awarded include director Allen Hughes and producers Sarah Anthony, Fritzi Horstman, Broderick Johnson, Gene Kirkwood, Andrew Kosove, Laura Lancaster, Michael Lombardo, Jerry Longarzo, Doug Pray & Steven Williams.

In a year rife with quality music documentaries and series, the bar has been set high for this dynamic category. The Defiant Ones is a four-part HBO documentary telling the story of an unlikely duo taking the music business by storm seems better suited for fantastical pages of a comic book, but for engineer-turned-mogul Jimmy Iovine and super-producer Dr. Dre, it's all truth.The Defiant Ones recounts their histories, their tribulations and their wild success. These include first-hand accounts from those who were there in Iovine's early days, such as Bruce Springsteen and U2's Bono, as well as those on board when Dre and Iovine joined forces, such as Snoop Dogg and Eminem.

The competition was stiff as the category was filled with compelling films such as One More Time With Feeling, Two Trains Runnin', Soundbreaking, and Long Strange Trip. 

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Portugal. The Man To Aida Cuevas: Backstage At The 2018 GRAMMYs



Portugal. The Man To Aida Cuevas: Backstage At The 2018 GRAMMYs

Also see James Fauntleroy, Reba McIntire, Latroit, and more after they stepped off the GRAMMY stage

GRAMMYs/Jan 29, 2018 - 05:39 am

What do artists do the moment they walk off the GRAMMY stage from presenting, accepting an award or performing? Now, you can find out.

Take a peak at Album Of The Year GRAMMY winner Bruno Mars, 60th GRAMMY Awards Host James Cordon, Cardi B minutes before her electrifying performance of "Finesse," and more!

Also see Best Pop Duo/Group Performance GRAMMY winners Portugal. The Man posing with their first career GRAMMY Award, Best Roots Gospel Album GRAMMY winner Reba McIntire right after she walked offstage, Best R&B Song GRAMMY winner James Fauntleroy, Best Remixed Recording GRAMMY winner Latroit, and many more, with these photos from backstage during the 60th GRAMMY Awards.

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Bruno Mars Wins Song Of The Year | 2018 GRAMMYs


Bruno Mars Wins Song Of The Year | 2018 GRAMMYs

The Hawaiian native takes home Song Of The Year for "That's What I Like" at the 60th GRAMMY Awards

GRAMMYs/Jan 29, 2018 - 08:11 am

Feeling the 24K Magic, Bruno Mars' successful progress through the categories he's been nominated in at the 60th GRAMMY Awards picked up another one at Song Of The Year for "That's What I Like."

Christopher Brody Brown and Philip Lawrence co-write with Mars under the name Shampoo Press & Curl. The other winning songwriters for Mars' hit tonight in this category are James Fauntleroy and production team "The Sterotypes" — Ray Charles McCullough II, Jeremy Reeves, Ray Romulus and  Jonathan Yip.

For additional "Finesse" on stage at the 60th GRAMMY Awards, Mars was joined by Cardi B for a reprise of their 148-million-views hit remix.

The Album Of The Year GRAMMY Award wrapped up the night and wrapped up Bruno Mars' complete rampage through his six nominated categories — now six wins.

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DJ Khaled, Nipsey Hussle And John Legend Win Best Rap/Sung Performance For "Higher" | 2020 GRAMMYs

DJ Khaled, Samantha Smith and John Legend

Photo: Kevin Winter/Getty Images


DJ Khaled, Nipsey Hussle And John Legend Win Best Rap/Sung Performance For "Higher" | 2020 GRAMMYs

DJ Khaled, Nipsey Hussle and John Legend take home Best Rap/Sung Performance at the 62nd GRAMMY Awards

GRAMMYs/Jan 27, 2020 - 09:05 am

DJ Khaled, featuring Nipsey Hussle and John Legend, has won Best Rap/Sung Performance for "Higher" at the 62nd GRAMMY Awards. The single was featured on DJ Khaled's 2019 album Father of Asahd and featured Hussle's vocals and Legend on the piano. DJ Khaled predicted the track would win a GRAMMY.

"I even told him, 'We're going to win a GRAMMY.' Because that's how I feel about my album," DJ Khaled told Billboard. "I really feel like not only is this my biggest, this is very special."

After the release of the song and music video -- which was filmed before Hussle's death in March -- DJ Khaled announced all proceeds from "Higher" will go to Hussle's children.

DJ Khaled and co. beat out fellow category nominees Lil Baby & Gunna ("Drip Too Hard"), Lil Nas X ("Panini"), Mustard featuring Roddy Ricch ("Ballin") and Young Thug featuring J. Cole & Travis Scott ("The London"). Hussle earned a second posthumous award at the 62nd GRAMMYs for Best Rap Performance for "Racks In The Middle." 

Along with Legend and DJ Khaled, Meek Mill, Kirk Franklin, Roddy Ricch and YG paid tribute to Hussle during the telecast, which concluded with "Higher."

Check out the complete 62nd GRAMMY Awards nominees and winners list here.