The pandemic wreaked global havoc on many levels. Beyond the human toll, the disruptions brought on by the spread of COVID-19 caused deep and lasting damage to nearly every business sector, including live entertainment. Virtually overnight, workers lost their livelihoods, businesses closed their doors or drastically curtailed operations, and supply chains were hobbled. 

Within days of lockdown, multiple outlets published sobering articles detailing the tours, concerts and festivals that had been affected by the outbreak; Insider.com article identified at least 170 postponements or cancellations. In a flash, every artist across the globe witnessed the live performance side of their careers vaporize. Crews were sent home, and all of the businesses that served the sector — logistics, audio gear, food service and more — found a barren landscape.

During the pandemic, major promoter Live Nation saw a drastic drop in the number of concerts and festivals under its banner: from over 40,000 events in 2019 to just over 8,000 in 2020. But by the end of 2022, Pollstar.com reported that the year’s top 100 tours sold approximately 59 million tickets — more than 2019's sales. 

Three years after the beginning of the pandemic, life is in many ways returning to normal. Yet the costs associated with putting on a concert have risen dramatically, due to both the pandemic's inflationary pressures and a surge in demand for the goods and services necessary to sustain tours. For those working in and around the live music business, the "new normal" means some things work as they did before COVID-19 while others have altered radically — either temporarily or for good. 

GRAMMY.com spoke with a cross section of industry professionals about some of the most profound changes, how they’re being addressed, and what it all might mean for the future. 

New Touring Paradigms

With the return of live music has come a corresponding, pent-up surge in demand, notes Christy Castillo Butcher, Senior VP, Programming & Booking at the 70,000 seat SoFi Stadium in Inglewood, California. "To satiate that demand, you have to have a bigger venue." 

In 2023 alone, SoFi Stadium is hosting several megashows: Billy Joel & Stevie Nicks, Grupo Firme, Romeo Santos, a five-night Taylor Swift residency, Metallica, Beyoncé, Ed Sheeran and P!nk are all on the venue’s calendar, with additional shows awaiting announcement. Madison Square Garden saw multiple sold-out performances by Janet Jackson, and will host a seven-night Phish residency. 

Since the pandemic, some artists have taken different approaches to touring. Tandem tours and residencies are just two of the phenomena that seem to be increasing in popularity with touring artists and their management teams.

Teaming up for a tandem tour isn’t a new idea; package tours have been part of the concert landscape from the days of Dick Clark’s Caravan of Stars in the mid 1960s. And in an era when post-pandemic-related shortages and logistical snags make touring even more challenging, the practice is finding renewed interest.

One of the highest-profile tandem tours of 2023 is the ZZ Top/Lynyrd Skynyrd Sharp Dressed Simple Man tour. Visiting more than 22 cities across the U.S, the tour brings together three-time GRAMMY nominees ZZ Top with the popular Southern rock band.

"You want to give the fans the value of seeing two bands together," says Ross Schilling, Lynyrd Skynyrd's Tour Manager. (Pollstar reported an average ticket price for the top 100 North American tours in the first half of 2022 at more than $108. Meanwhile, ticket prices for megastars such as Beyoncé and Swift have reached astronomical levels.)

Schilling acknowledges that there are pros and cons for the artists as well. "You're sharing the expenses and the revenues," he notes, adding that the production is often halved. "Video, pyro, smoke, whatever kind of elements you want to add" can be shared on a tandem tour.

Read more: 5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation

Another option experiencing a renaissance is the concert residency. "Residencies are not new, of course," says Phil Carson, a touring and management veteran who spent many years on the road with high-profile rock bands including Led Zeppelin, Bad Company, AC/DC and Yes. "They started with the likes of Frank Sinatra and Sammy Davis Jr. when there was really only one place to go: Las Vegas." 

Today there are many more options, but the motivations are often the same as before. "Sammy, Dean Martin… all those guys wanted to hang out together, and didn't want to go on the bloody road," Carson explains. As their audiences grew older, they too were interested in the idea of going to one place to see their favorite performers.

And Carson thinks that the multi-night approach may well be part of a trend for the future. "We’re starting to get two-and three-night runs in casinos across America," he says. Adele, Bruno Mars, Maroon 5, Luke Bryan, Katy Perry, Carrie Underwood and Carlos Santana are just a few of the artists eschewing the road in favor of a series of dates in one venue. 

The trend is extending to smaller venues as well. Singer/songwriter James McMutry and his band launched a residency at Austin' Continental Club in November 2021; that booking continues to the present day. And just last August, Robert Glasper announced a 48-show residency at the Blue Note Club in New York City; it’s his fourth extended run of dates at the famed jazz venue.

Festivals Return En Force

Following increased demand for live entertainment post-lockdown, major music festivals returned with a force in 2022 and continue to do so in 2023. Coachella and Lollapalooza were among the multi-day, multi-weekend events returning after COVID-forced cancellations, while mid-level events such as San Francisco's Outside Lands also saw over 220,000 attendees in 2022 — a major boon for a live music industry that had been in crisis only a year before.

Celebrating and featuring a multigenerational lineup of Latinx artists and performers, the Bésame Mucho Festival premiered in December 2022 at the 56,000 capacity Dodger Stadium. Tickets sold out within 70 minutes. The lineup for the 2023 event was announced in February; once again, the event sold out almost immediately.

Read more: Latin Music's Next Era: How New Festivals & Big Billings Have Helped Bring Reggaeton, New Corridos & More To The Masses

Ashley Capps has been wholly immersed in the festival scene; former head of AC Entertainment, for many years he oversaw the annual Bonnaroo Music and Arts Festival. These days he has scaled back his activities but still curates the adventurous Big Ears Festival which he founded in 2009 in Knoxville, Tennessee.

"The post-pandemic Big Ears has seen extraordinary growth," he says, noting a pre-COVID trajectory of growth, with an annual 20 percent increase in ticket sales. The 2022 Big Ears — the first after a two-year pause — experienced a 35 percent growth. "That led us to declare our first full-on sellout," he says, "five weeks before the festival happened." 

In 2023, Big Ears noted another surge in ticket sales, surpassing 50 percent over the previous year. The multiple-venue festival added additional larger venues to accommodate the increased demand. Concertgoers "are certainly hungry to get back into the live music experience," Capps says. "And the artists we’re working with at Big Ears are eager to be back out and in front of appreciative audiences."

That pent-up demand on both sides of the equation can result in a crowded field, with many events — even beyond music — competing both for attention, staffing and gear.

The Cost Of Making Music

Global logistical bottlenecks that plagued every industry continue to take a toll on the live music industry. Worldwide economic inflation — which hit 8.8 percent in 2022, nearly doubling year-over-year, a partial result of the pandemic — has increased costs and cut profits, laying the groundwork for a "rocky road to recovery." Finding themselves without opportunities for work during the pandemic, untold numbers of skilled tour technicians left the business. 

"People got out of the industry across the board, from musicians to agents to managers to bartenders to production staff," says Morgan Margolis, CEO/President of Knitting Factory Entertainment. "'I’ve got to do something else.' I saw a lot of that." Some never returned, causing a personnel shortage once live touring resumed.

All that affected live music venues, too. "We were shuffling around tour managers, production managers, box office personnel," says Margolis. He characterizes his company — active nationwide in venue operations, festivals, artist management, touring and more — as an "all hands on deck" operation. "I actually slung some drinks in Walla Walla at an Aaron Lewis concert," he says. 

Increased costs mean it’s essential to run the leanest operation possible while maintaining quality. Margolis recalls the landscape when live music started coming back in 2022. "Vans and buses: everything was running out, even rental cars," he remembers. "And everything — generators, lighting rigs, staging rigs – was now 20-30 percent more expensive, because everybody was spread so thin."  

But like many in the business, Margolis simply made the best of things. "Personally, I was excited to be on the ground again," he says. "I wanted to be around people." 

After a nearly overwhelming surge of music artists getting back into live performance, he says that he is seeing a "more methodical" mindset taking hold. That compares to how he characterizes 2022: "Throw it all against the wall: we’re going everywhere!"

Read more: Beyond Coachella: 10 Smaller Festivals Beloved For Their Homegrown Vibes & Huge Lineups

Another new wrinkle: proposed rule changes by the United States Citizenship and Immigration Services (USCIS) would increase the costs to international musicians of obtaining a U.S. visa by as much as 260 percent. "The more these policies are made, the harder it is for us to share our music,” says Sampa the Great. The Zambian singer/songwriter and rapper notes that the proposed changes will hit independent artists especially hard: "Touring is the only way our music gets heard globally."

Such across-the-board cost increases can mean that some international artists have to have tough conversations. If not through touring, Sampa the Great wonders, "How else do we connect with the people who support our music? And how else do we independent artists sustain our careers making music?"

Schilling admits that during the worst of the shutdown, he thought about retiring — and so did one of his biggest clients. Skynyrd began a farewell tour in 2018, which was ultimately cut short by the pandemic, prompting serious soul searching. "When everyone’s livelihood was ripped out from under them, they decided 'We want to go out on our own terms.'" This year’s tandem tour with ZZ Top puts things right, Schilling adds. 

That kind of thinking is widespread among the professionals who remain in the game post-COVID. From many working as venue owners to tour managers to crew to artists, the chance to get back on the road outweighs the challenges that they will inevitably encounter. There are many career paths easier than working in the live music industry, but few can compare with its rewards.

Changes Backstage And Post-Show

Before the pandemic, many touring artists arranged meet-and-greet sessions before or after their shows. They provided an opportunity for interaction between fans and artists, and represented an additional revenue stream for the artists. During the pandemic era, those sessions disappeared, even for the new shows that could still take place. Today, even while enforced social distancing has largely disappeared, the state of meet-and-greets is not what it was. 

"My last three artists aren’t doing meet-and-greets, because there's still that concern of COVID," says David Norman, a longtime promoter, tour director, manager and accountant currently on tour with Evanescence; his past clients have included Prince, John Fogerty, Earth Wind & Fire, Green Day, Alicia Keys, Tyler, the Creator and many others. 

Norman points out that his artists take a financial hit by eliminating the meet-and-greets. "But it’s better to be safe than sorry," he says, noting that a musician who tests positive for COVID can "shut down [performances] for weeks. Then you have to reroute [the tour], and refund money to people who aren’t able to come to rescheduled shows."

Others take a different approach. "Lynyrd Skynyrd will do meet-and-greets," says Schilling, adding that his team "wants to get back to as normal as we possibly can, as fast as we possibly can." André Cholmondeley is a musician, longtime tour manager and tech support professional who worked as guitar tech for Yes guitarist Steve Howe. 

Before 2020, "if you bought the meet-and-greet package, you could shake their hands," he says. "There were lots of hugs and pictures." Now the experience involves more waving and fist-bumping. Foreigner, meanwhile, has recently swapped meet-and-greets for Q&A sessions. “Everybody has a great time, and the band is not bored with it because it's different every night," says Phil Carson, the band's Tour Manager. 

Life away from the audience has changed, too. 

"One major change across the board is the huge difference in catering," says Cholmondeley, who has recently toured with Pat Metheny and Ani DiFranco. Before COVID, touring artists and their crews would typically find a buffet backstage. "We order a lot more food now," Cholmondeley explains. "You get a couple of menus texted to you each day."

Carson notes that the band has found an alternative solution that works for them. "Our singer Kelly Hansen is a chef who won an episode of Food Network’s 'Chopped,'" he says with pride. "He's got a whole kitchen range on our tour bus. He makes breakfast, he makes tacos after the show." 

Carson readily admits that such an approach stands in sharp contrast to rock‘n’roll road dining in the ‘70s. "Back then," he says with a hearty laugh, "it was a few lines of coke and a bottle of Jack Daniel’s!"

Bridging The Gap

Beginning in March 2020, the cancellations and disruptions brought upon by the pandemic reverberated throughout the live music industry. But as the business sector enters the third quarter of 2023, the focus is once again on the future, and guarded optimism is the prevailing perspective. 

Festival season is officially underway, with Coachella wrapping up two weekends of massive-scale excitement, and a host of other events slated throughout the summer promising an active several months for touring musicians and crews. Taylor Swift's Eras tour is selling out fast, while Beyoncé's Renaissance tour has only just begun (to much fanfare, as expected). It seems as if touring as we once knew it is falling back into place. 

Even with her focus on recording — she counts two albums, an EP, two mixtapes and nearly 30 singles — Sampa the Great emphasizes the appeal of live music for both audience and entertainer. 

"Performing is the best way to connect with an audience," she says. "You're translating your music from audio to something visual, something physical. It bridges that gap from just hearing an artist or seeing them on social [media] to actually experiencing the artist." 

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If there’s one thing that’s clear in Beyoncé’s new concert documentary — the referentially titled Renaissance: A Film By Beyoncé — it’s that the singer works very, very hard. 

Released in theaters on Dec. 1, the almost three-hour-long film follows the native Houstonian on the road this past summer, giving viewers an inside look at both the actual show and what’s going on inside Beyoncé’s head at any given time. (Spoiler alert: A lot!) 

The latest in a string of concert films released in theaters in recent months, Renaissance was filmed at several dates along the 56-date sold out tour. The all-stadium Renaissance tour ran from May to October of this year and traversed much of Europe and North America. 

A celebration of Beyoncé’s 2022, multi-GRAMMY-award winning record, the Renaissance movie grossed $21 million its first weekend in theaters. Here are six things we took away from watching Renaissance: A Film By Beyoncé.

Renaissance Required A Ton Of Manpower & Steel

A few songs into the documentary, Beyoncé relaying her intentions for the film. She wants everyone to see the tour, of course, but she also really wants people to know about just how much went into even getting the tour off the ground. "The beauty is in the process," she said, showing off a massive binder full of different iterations of what the tour’s stage could have looked like. 

The actual process of building the show from inception to launch, she said, took about four years. The Renaissance tour also required countless man hours, and not just by her team. The multi-continent tour required stagehands to build the massive screen every night, an army of hair braiders, costumers, makeup artists, dancers, caterers, and drivers. 

Renaissance required multiple teams: One for the current show, and two other advance teams working ahead to build one of two additional stages at a stadium down the line. All told, there were 160 vehicles on tour, from semi trucks to buses. And while that might seem like it would cost a fortune, Beyoncé noted that the most expensive part of crafting the tour was the steel required to build a roof over their stage every single night. 

That’s part of the reason, Beyoncé said in the film, that she put the crew in reflective silver jumpsuits every single night. She wanted fans to notice them, she says, "because it’s beautiful to see what they do." 

Beyoncé Knows Ballroom

Anyone who’s heard the Renaissance album knows that it’s imbued with notes of queer ballroom culture, house music, and the sounds of the ‘70s and ‘80s dance underground. In the movie, Beyoncé relays how she learned about that music as a child thanks to her "Uncle Johnny," one of her mom’s longtime friends. 

A Black gay man growing up in the south in the 1950s, Uncle Johnny faced more than his share of hardships, but found relative success through his work in the fashion industry. He crafted many of the early Destiny’s Child costumes, and brought house and ballroom culture into the Knowles' home by playing records. 

On the album, Beyoncé pays homage to Uncle Johnny on "Heated," and also shows a photo of him with her mom at the end of the show. In the film, Bey wears her prom dress — which Johnny crafted — and, honestly, it still looks pretty on trend, even after all these years.

Beyond Uncle Johnny, though, it’s clear that Beyoncé has put in the work to know not just the history of ballroom (see: tour MC Kevin JZ Prodigy) but also its present. She pays tribute to Black trans and queer legends like TS Madison, MikeQ, Kevin Aviance and Big Freedia, and gives screen and face time to the Dolls, a group of four performers skilled in voguing and ballroom-style dance. (Side note: If you like Renaissance and you like the work of The Dolls and/or Mike Q, go check out "Legendary," a ballroom reality show that originally aired on HBO Max.) 

The Renaissance Tour Had Fashions

Anyone following Beyoncé or members of the Bey Hive on Instagram this year knows that the singer was really turning things out fashion-wise on the Renaissance tour. But seeing all the costumes on the big screen can give you a true sense of the massive size and scope of the show's sartorial vision. 

The documentary uses quick cuts during songs to hop from outfit to outfit, and it’s always more jaw-dropping than jarring. Beyoncé not only had multiple outfit changes every show, but she her looks changed throughout the tour. Every dancer (there had to be at least 16) and every member of the band also varied their wardrobe. Each outfit was impeccable, covered in rhinestones, and had to be built to move — and it had to look amazing. And they all did! 

Beyoncé Grinds Hard

It should come as no surprise that Beyoncé is incredibly hard-working; only someone with an intense work ethic and extreme talent could have come as far as she has. That said, seeing how intricately involved she is in every little moment of the tour is staggering. For example, she said she’s learned a lot about lighting over the years so that she can work, every single night, to get the lights just how she wants them to be. (With the way her hair blows just so, she must also have a certificate in fan science.) The film shows Bey discussing truss lengths and smoke machines and, after one stage person tells Beyoncé that, no, sorry, they don’t make a support in that length, she comes back at him with, "Actually, i was just looking it up, and they do exist." 

Putting aside the fact that being one-upped by Beyoncé would be both humbling and amazing, the fact that she even gets that deep into the nitty-gritty is mind-blowing. 

Beyoncé said part of her drive is due to the fact that, because she’s a Black woman, people haven’t always taken her that seriously. People have had a tendency to ignore what she wants or needs, and because of that, she’s had to build up a level of fortitude that would put all of us to shame. Those people might push past or ignore her requests, but she’ll keep asking — and then she’ll start telling. "Eventually," she says, "they realize ‘this bitch will not give up.’"

All that grinding has taken a toll on the singer, though. She had knee surgery not too long ago, and she had to rehab extra hard to get ready for the tour. (She still grits through pain at points.) She also gets regular massages on the road, and she probably sleeps much less than she actually needs to. 

11-Year-Old Blue Ivy Is Getting Ready To Rule

In one of the first glimpses we get of Beyoncé and Jay-Z's daughter in the movie, Blue Ivy is sitting behind her mom at tech rehearsals. It’s clear that Blue is taking it all in and knows she's studying at the feet of masters (her parents), preparing to take over the world of popular music. 

A lot was made about Blue Ivy’s appearances on stage during the Renaissance tour — and for good reason. The decision to put Blue on stage wasn’t made lightly. Beyoncé said she always felt like a stadium stage wasn’t an appropriate place for an 11 year old, but eventually made an agreement with her daughter that, if she rehearsed hard with the dance team and put in the work, that she could do one show. 

When that show went great, and then she was on the whole rest of the run. Fans in the audience held signs up singing her praises; people waited to see what she’d wear. And as Beyoncé said in the film, the tour lit a spark and set Blue's work ethic into high gear. While it’s still too early to tell what that’s really going to be, whatever it is will undoubtedly be a very big deal. 

Renaissance Is For The Fans

While Renaissance: A Film By Beyoncé is, at its core, a film about Beyoncé doing a tour and singing a bunch of songs, it’s also clearly a love letter to Beyoncé’s fans. 

The Bey Hive feature very prominently in the film: There are hundreds of shots of people dancing, screaming, crying, or gawking in the audience. The documentary offers loving looks at the queer fans in the audience, the Black fans in the audience, and the people who really went all out on their outfits. 

That adoration extended into the movie theater, too. At a Los Angeles screening, attendees dressed all in silver and clapped after every song. They even brought their kids, who they wanted to experience the Renaissance. 

As Beyoncé says in the movie, in doing the Renaissance tour, she wanted to create a "cycle of pure love" or a "transfer of energy" between her in the audience, where she’d give them everything she had, and they’d give their all to her. That goal translated to the movie, which sounded great in the theater and had everyone in awe of Bey's artistry. Beyoncé, clearly, is an artist and a visionary and Renaissance: A Film By Beyoncé is one reminder of her genius.

Listen: Beyoncé Releases "My House," Her First New Song Post-'Renaissance'

While 2023 may be coming to an end, the first releases of December prove that it's far from time to wind down.

From Taylor Swift — who released "You’re Losing Me," a song originally recorded for her 2022 smash album — to Dua Lipa’s extended edit of her single "Houdini," and Lana Del Rey's cover of "Take Me Home, Country Roads," listeners are being treated to new tracks from familiar favorites today.

But surprise releases were the theme of the day as Beyoncé dropped "MY HOUSE," a single accompanying her Renaissance concert film.

Dec. 1 also sees a bevy of reissue and archival releases, exciting new projects from artists like singer/songwriter Dove Cameron, and the second studio album from K-pop group ATEEZ. 

Start off your month by listening to these tracks and albums from seven artists that will jumpstart your month.

Beyoncé - "MY HOUSE"

Queen Bey surprised fans with an early Christmas present by dropping "MY HOUSE," her first single since 2022’s Renaissance. This track was featured during the credits of her new Renaissance concert film.

Written and produced by The-Dream, this song showcases Beyoncé’s rapping skills, as she effortlessly weaves verses over a powerful horn melody. There's a vibe check in the song's second half, where the music becomes a smooth, electronic dance groove reminiscent of Renaissance’s ballroom vibe. 

Jung Kook & Usher - "Standing Next To You (Remix)"

BTS' pop singer Jung Kook is back with a remix to his track "Standing Next To You," this time joined by an R&B sensation. The remix features a new verse from  Usher, who adds a delicate touch to the vibrant, high-paced song.

The original track was released last month as a single on Jung Kook’s debut album, GOLDEN. This could be fans' last time hearing Jung Kook's music for a while — the "golden maknae" of BTS announced he’s enlisting for mandatory military service this month.

Tyla - "Truth or Dare"

GRAMMY-nominated Afrobeats star Tyla is closing the year with a sneak peek of her upcoming self-titled album. The hypotonic single "Truth or Dare," following the success of her GRAMMY-nominated song "Water" (the song is nominated for Best African Music Performance at the 2024 GRAMMYs alongside "Amapiano" by ASAKE & Olamide, "City Boys" by Burna Boy, Davido's "UNAVAILABLE" feat. Musa Keys, and "Rush" by Ayra Starr).

In this new song, Tyla revisits an old flame — this time with newfound wisdom and assurance that she won’t fall for his charm anymore: "So let's play truth or dare, dare you to forget / That you used to treat me just like anyone."

Tyla announced her upcoming self-titled album on social media, captioning, "African music is going global and I’m so blessed to be one of the artists pushing the culture. I’ve been working on my sound for 2 years now and I’m so ready for the world to hear it."

Lana Del Rey - "Take Me Home, Country Roads"

After performing during "Christmas At Graceland," a televised tribute to Elvis Presley, Lana Del Rey dropped a surprise cover of John Denver’s 1971 hit "Take Me Home, Country Roads."

This cover might not come as a shock for fans after she referenced a line from Denver’s 1972 "Rocky Mountain High" on her track "The Grants" from GRAMMY-nominated album Did You Know There’s A Tunnel Under Ocean Blvd. (At the 2024 GRAMMYs, Did You Know is nominated for Album Of The Year alongside Jon Batiste's World Music Radio, Olivia Rodrigo's Guts, Swift's Midnights, Janelle Monae's The Age Of Pleasure, SZA's SOS, Miley Cyrus' Endless Summer Vacation and the record by boygenius. Did You Know is also nominated for Best Alternative Music Album alongside The Car by Arctic Monkeys, PJ Harvey's I Inside The Old Year Dying, Gorillaz's Cracker Island and boygenius' album.)

The track features Del Rey’s signature soothing vocals, as a Western-style melody balances the instrumentation. She brings her own sultry style to this '70s country classic, while continuing to show her musical versatility.

ATEEZ - The World EP:FIN:WILL

Five years after their debut album, K-pop group ATEEZ  have returned with The World EP:FIN:WILL. The 12-track album is led by "Crazy Form," an Afrobeats/dancehall-influenced track, and also features many solo and unit tracks from the group.

Members Hong Joong and Seonghwa took the reins on "Matz," a dynamic hip-hop track, while Yeosang, San and Wooyoung collaborated for the R&B-influenced "It’s You." 

During a Seoul press conference, Lead Hong Joong spoke about the group’s evolution and how fans should look forward to future releases. 

"This year marks our fifth debut anniversary and so far, our greatest achievement has been establishing a strong relationship with our fans around the world. We hope to continue presenting music that can make our fans proud of us," he said. 

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Between four GRAMMYs and a massive stadium tour, 2023 was the year of Beyoncé's Renaissance. And just as the last month of the year began, Bey decided the dance party wasn't over.

On Dec. 1, the 32-time GRAMMY winner released "My House." Co-produced by The-Dream — who co-produced 10 of Renaissance's 16 tracks — "My House" is another club banger that works as both a coda to the Renaissance epoch, and a bridge to an altogether new one.

"Don't give a f— about my house/ Then get the f— up out my house," Beyoncé threatens, as the throbbing chorus swells with intensity. The song is featured in the end credits of Beyoncé's Renaissance: A Film By Beyoncé, which also dropped today.

"Be careful what you ask for, 'cause I just might comply," Bey said on Instagram when revealing the trailer — and by the merits of "My House" alone, she followed through. Check out the new song below, and keep checking GRAMMY.com for more on Beyoncé's constant creative evolution.

How Many GRAMMYs Has Beyoncé Won? 10 Questions About The Renaissance Singer Answered

In the world of hip-hop, fashion is more than just clothing. It's a powerful means of self-expression, a cultural statement, and a reflection of the ever-evolving nature of the culture.

Since its origin in 1973, hip-hop has been synonymous with style —  but the epochal music category known for breakbeats and lyrical flex also elevated, impacted, and revolutionized global fashion in a way no other genre ever has.   

Real hip-hop heads know this. Before Cardi B was gracing the Met Gala in Mugler and award show red carpets in custom Schiaparelli, Dapper Dan was disassembling garment bags in his Harlem studio in the 1980s, tailoring legendary looks for rappers that would appear on famous album cover art. Crescendo moments like Kendrick Lamar’s performance at the Louis Vuitton Men’s Spring-Summer 2023 runway show in Paris in June 2022 didn’t happen without a storied trajectory toward the runway.

Big fashion moments in hip-hop have always captured the camera flash, but finding space to tell the bigger story of hip-hop’s connection and influence on fashion has not been without struggle. Journalist and author Sowmya Krishnamurphy said plenty of publishers passed on her anthology on the subject, Fashion Killa: How Hip-Hop Revolutionized High Fashion, and "the idea of hip hop fashion warranting 80,000 words." 

"They didn't think it was big enough or culturally important," Krishnamurphy tells GRAMMY.com, "and of course, when I tell people that usually, the reaction is they're shocked."

Yet, at the 50 year anniversary, sands continue to shift swiftly. Last year exhibitions like the Fashion Institute of Technology’s Fresh, Fly, and Fabulous: Fifty Years of Hip-Hop Style popped up alongside notable publishing releases including journalist Vikki Tobak’s, Ice Cold. A Hip-Hop Jewelry Story. Tabak’s second published release covering hip-hop’s influence on style, following her 2018 title, Contact High: A Visual History of Hip-Hop.

"I wanted to go deeper into the history," Krishnamurphy continues. "The psychology, the sociology, all of these important factors that played a role in the rise of hip-hop and the rise of hip-hop fashion"

What do the next 50 years look like? "I would love to see a hip-hop brand, whether it be from an artist, a designer, creative director, somebody from the hip-hop space, become that next great American heritage brand," said Krishnamurphy.

In order to look forward we have to look back. In celebration of hip-hop’s 50 year legacy, GRAMMY.com examines iconic moments that have defined and inspired generations. From Tupac walking the runways at Versace to Gucci's inception-esque knockoff of Dapper Dan, these moments in hip-hop fashion showcase how artists have used clothing, jewelry, accessories, and personal style to shape the culture and leave an indelible mark on the world.

The cover art to Eric B and Rakim’s Paid in Full

Dapper Dan And Logomania: Luxury + High Fashion Streetwear

Dapper Dan, the legendary designer known as "the king of knock-offs," played a pivotal role in transforming luxury fashion into a symbol of empowerment and resistance for hip-hop stars, hustlers, and athletes starting in the 1980s. His Harlem boutique, famously open 24 hours a day, became a hub where high fashion collided with the grit of the streets.

Dapper Dan's customized, tailored outfits, crafted from deconstructed and transformed luxury items, often came with significantly higher price tags compared to ready-to-wear luxury fashion. A friend and favorite of artists like LL Cool J and Notorious B.I.G., Dapper Dan created iconic one-of-a-kind looks seen on artists like Eric B and Rakim’s on the cover of their Paid in Full album.

This fusion, marked by custom pieces emblazoned with designer logos, continues to influence hip-hop high fashion streetwear. His story — which began with endless raids by luxury houses like Fendi, who claimed copyright infringement — would come full circle with brands like Gucci later paying homage to his legacy.

Athleisure Takes Over

Hip-hop's intersection with sportswear gave rise to the "athleisure" trend in the 1980s and '90s, making tracksuits, sweatshirts, and sneakers everyday attire. This transformation was propelled by iconic figures such as Run-D.M.C. and their association with Adidas, as seen in photoshoots and music videos for tracks like "My Adidas."

LL Cool J. Photo: Paul Natkin/Getty Images

LL Cool J’s Kangol Hat

The Kangol hat holds a prominent place in hip-hop fashion, often associated with the genre's early days in the '80s and '90s. This popular headwear became a symbol of casual coolness, popularized by hip-hop pioneers like LL Cool J and Run-D.M.C. The simple, round shape and the Kangaroo logo on the front became instantly recognizable, making the Kangol an essential accessory that was synonymous with a laid-back, streetwise style.

Dr. Dre, comedian T.K. Kirkland, Eazy-E, and Too Short in 1989. Photo: Raymond Boyd/Getty Images

N.W.A & Sports Team Representation

Hip-hop, and notably N.W.A., played a significant role in popularizing sports team representation in fashion. The Los Angeles Raiders' gear became synonymous with West Coast hip-hop thanks to its association with the group's members Dr. Dre, Eazy-E, and Ice Cube, as well as MC Ren.

 Slick Rick in 1991. Photo: Al Pereira/Getty Images/Michael Ochs Archives

Slick Rick’s Rings & Gold Chains

Slick Rick "The Ruler" has made a lasting impact on hip-hop jewelry and fashion with his kingly display of jewelry and wealth. His trendsetting signature look — a fistful of gold rings and a neck heavily layered with an array of opulent chains — exuded a sense of grandeur and self-confidence. Slick Rick's bold and flamboyant approach to jewelry and fashion remains a defining element of hip-hop's sartorial history, well documented in Tobak's Ice Cold.

Tupac Walks The Versace Runway Show

Tupac Shakur's runway appearance at the 1996 Versace runway show was a remarkable and unexpected moment in fashion history. The show was part of Milan Fashion Week, and Versace was known for pushing boundaries and embracing popular culture in their designs. In Fashion Killa, Krishnamurpy documents Shakur's introduction to Gianni Versace and his participation in the 1996 Milan runway show, where he walked arm-in-arm with Kadida Jones.

TLC. Photo: Tim Roney/Getty Images

Women Embrace Oversized Styles

Oversized styles during the 1990s were not limited to menswear; many women in hip-hop during this time adopted a "tomboy" aesthetic. This trend was exemplified by artists like Aaliyah’s predilection for crop tops paired with oversized pants and outerwear (and iconic outfits like her well-remembered Tommy Hilfiger look.)

Many other female artists donned oversized, menswear-inspired looks, including TLC and their known love for matching outfits featuring baggy overalls, denim, and peeking boxer shorts and Missy Elliott's famous "trash bag" suit worn in her 1997 music video for "The Rain." Speaking to Elle Magazine two decades after the original video release Elliot told the magazine that it was a powerful symbol that helped mask her shyness, "I loved the idea of feeling like a hip hop Michelin woman."

Diddy Launches Sean John

Sean "Diddy" Combs’ launch of Sean John in 1998 was about more than just clothing. Following the success of other successful sportswear brands by music industry legends like Russell Simmons’ Phat Farm, Sean John further represented a lifestyle and a cultural movement. Inspired by his own fashion sensibilities, Diddy wanted to create elevated clothing that reflected the style and swagger of hip-hop. From tailored suits to sportswear, the brand was known for its bold designs and signature logo, and shared space with other successful brands like Jay-Z’s Rocawear and model Kimora Lee Simmons' brand Baby Phat.

 Lil' Kim. Photo: Ron Galella/Ron Galella Collection via Getty Images

Lil’ Kim Steals The Show

Lil' Kim’s daring and iconic styles found a kindred home at Versace with

In 1999, Lil' Kim made waves at the MTV Video Music Awards with her unforgettable appearance in a lavender jumpsuit designed by Donatella Versace. This iconic moment solidified her close relationship with the fashion designer, and their collaboration played a pivotal role in reshaping the landscape of hip-hop fashion, pushing boundaries and embracing bold, daring styles predating other newsworthy moments like J.Lo’s 2000 appearance in "The Dress" at the GRAMMY Awards.

Lil Wayne Popularizes "Bling Bling"

Juvenile & Lil Wayne's "Bling Bling" marked a culturally significant moment. Coined in the late 1990s by Cash Money Records, the term "bling bling" became synonymous with the excessive and flashy display of luxury jewelry. Lil Wayne and the wider Cash Money roster celebrated this opulent aesthetic, solidifying the link between hip-hop music and lavish jewelry. As a result, "bling" became a cornerstone of hip-hop's visual identity.

Jay-Z x Nike Air Force 1

In 2004, Jay-Z's partnership with Nike produced the iconic "Roc-A-Fella" Air Force 1 sneakers, a significant collaboration that helped bridge the worlds of hip-hop and sneaker culture. These limited-edition kicks in white and blue colorways featured the Roc-A-Fella Records logo on the heel and were highly coveted by fans. The collaboration exemplified how hip-hop artists could have a profound impact on sneaker culture and streetwear by putting a unique spin on classic designs. Hova's design lives on in limitless references to fresh white Nike kicks.

Daft Punk and Pharrell Williams. Photo: Mark Davis/WireImage

Pharrell Williams' Hat At The 2014 GRAMMYs

Pharrell Williams made a memorable red carpet appearance at the 2014 GRAMMY Awards in a distinctive and oversized brown hat. Designed by Vivienne Westwood, the hat quickly became the talk of the event and social media. A perfect blend of sartorial daring, Pharrell's hat complemented his red Adidas track jacket while accentuating his unique sense of style. An instant fashion moment, the look sparked innumerable memes and, likely, a renewed interest in headwear.

Kanye’s Rise & Fall At Adidas (2013-2022)

Much more than a "moment," the rise and eventual fall of Kanye’s relationship with Adidas, was as documented in a recent investigation by the New York Times. The story begins in 2013 when West and the German sportswear brand agreed to enter a partnership. The collaboration would sell billions of dollars worth of shoes, known as "Yeezys," until West’s anti-semitic, misogynistic, fat-phobic, and other problematic public comments forced the Adidas brand to break from the partnership amid public outrage.

Supreme Drops x Hip-Hop Greats

Supreme, with its limited drops, bold designs, and collaborations with artists like Nas and Wu-Tang Clan, stands as a modern embodiment of hip-hop's influence on streetwear. The brand's ability to create hype, long lines outside its stores, and exclusive artist partnerships underscores the enduring synergy between hip-hop and street fashion.

A model walks the runway at the Gucci Cruise 2018 show. Photo: Pietro D'Aprano/Getty Images

Gucci Pays "homage" to Dapper Dan

When Gucci released a collection in 2017 that seemingly copied Dapper Dan's distinctive style, (particularly one look that seemed to be a direct re-make of a jacket he had created for Olympian Dionne Dixon in the '80s), it triggered outrage and accusations of cultural theft. This incident sparked a conversation about the fashion industry's tendency to co-opt urban and streetwear styles without proper recognition, while also displaying flagrant symbols of racism through designs.

Eventually, spurred by public outrage, the controversy led to a collaboration between Gucci and Dapper Dan, a significant moment in luxury fashion's acknowledgement and celebration of the contributions of Black culture, including streetwear and hip-hop to high fashion. "Had Twitter not spotted the, "Diane Dixon" [jacket] walking down the Gucci runway and then amplified that conversation on social media... I don't think we would have had this incredible comeback," Sowmya Krishnamurphy says.

A$AP Rocky x DIOR

Self-proclaimed "Fashion Killa" A$AP Rocky is a true fashion aficionado. In 2016, the sartorially obsessed musician and rapper became one of the faces of Dior Homme’s fall/winter campaign shot by photographer Willy Vanderperre — an early example of Rocky's many high fashion collaborations with the luxury European brand.

A$AP Rocky's tailored style and impeccable taste for high fashion labels was eloquently enumerated in the track "Fashion Killa" from his 2013 debut album Long. Live. ASAP, which namedrops some 36 luxury fashion brands. The music video for "Fashion Killa" was co-directed by Virgil Abloh featuring a Supreme jersey-clad Fenty founder, Rihanna long before the two became one of music’s most powerful couples. The track became an anthem for hip-hop’s appreciation for high fashion (and serves as the title for Krishnamurphy’s recently published anthology). 

Cardi B. Photo: Steve Granitz/WireImage

Cardi B Wears Vintage Mugler At The 2019 GRAMMYs

Cardi B has solidified her "it girl" fashion status in 2018 and 2019 with bold and captivating style choices and designer collaborations that consistently turn heads. Her 2019 GRAMMYs red carpet appearance in exaggerated vintage Mugler gown, and many custom couture Met Gala looks by designers including Jeremy Scott and Thom Browne that showcased her penchant for drama and extravagance.

But Cardi B's fashion influence extends beyond her penchant for custom high-end designer pieces (like her 2021 gold-masked Schiaparelli look, one of nine looks in an evening.) Her unique ability to blend couture glamour with urban chic (she's known for championing emerging designers and streetwear brands) fosters a sense of inclusivity and diversity, and makes her a true trendsetter.

Beyoncé & Jay-Z in Tiffany & Co.’s "About Love" campaign

The power duo graced Tiffany & Co.'s "About Love'' campaign in 2021, showcasing the iconic "Tiffany Yellow Diamond," a 128.54-carat yellow worn by Beyoncé alongside a tuxedo-clad Jay-Z. The campaign sparked controversy in several ways, with some viewers unable to reconcile the use of such a prominent and historically significant diamond, sourced at the hands of slavery, in a campaign that could be seen as commercializing and diluting the diamond's cultural and historical importance. Despite mixed reaction to the campaign, their stunning appearance celebrated love, adorned with Tiffany jewels and reinforced their status as a power couple in both music and fashion.

Kendrick Lamar Performs At Louis Vuitton

When Kendrick Lamar performed live at the Louis Vuitton Men’s spring-summer 2023 runway show in Paris in June 2022 following the passing of Louis Vuitton’s beloved creative director Virgil Abloh, he underscored the inextricable connection between music, fashion and Black American culture.

Lamar sat front row next to Naomi Campbell, adorned with a jeweled crown of thorns made from diamonds and white gold worth over $2 million, while he performed tracks including "Savior," "N95," and "Rich Spirit'' from his last album, Mr. Morale and the Big Steppers before ending with a repeated mantra, "Long live Virgil." A giant children’s toy racetrack erected in the Cour Carrée of the Louvre became a yellow brick road where models marched, clad in designer looks with bold, streetwear-inspired design details, some strapped with oversized wearable stereo systems.

Pharrell Succeeds Virgil Abloh At Louis Vuitton

Pharrell Williams' appointment as the creative director at Louis Vuitton for their men's wear division in 2023 emphasized hip-hop's enduring influence on global fashion. Pharrell succeeded Virgil Abloh, who was the first Black American to hold the position.

Pharrell's path to this prestigious role, marked by his 2004 and 2008 collaborations with Louis Vuitton, as well as the founding of his streetwear label Billionaire Boy’s Club in 2006 alongside Nigo, the founder of BAPE and Kenzo's current artistic director, highlights the growing diversity and acknowledgment of Black talent within high fashion.

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