The pandemic wreaked global havoc on many levels. Beyond the human toll, the disruptions brought on by the spread of COVID-19 caused deep and lasting damage to nearly every business sector, including live entertainment. Virtually overnight, workers lost their livelihoods, businesses closed their doors or drastically curtailed operations, and supply chains were hobbled. 

Within days of lockdown, multiple outlets published sobering articles detailing the tours, concerts and festivals that had been affected by the outbreak; Insider.com article identified at least 170 postponements or cancellations. In a flash, every artist across the globe witnessed the live performance side of their careers vaporize. Crews were sent home, and all of the businesses that served the sector — logistics, audio gear, food service and more — found a barren landscape.

During the pandemic, major promoter Live Nation saw a drastic drop in the number of concerts and festivals under its banner: from over 40,000 events in 2019 to just over 8,000 in 2020. But by the end of 2022, Pollstar.com reported that the year’s top 100 tours sold approximately 59 million tickets — more than 2019's sales. 

Three years after the beginning of the pandemic, life is in many ways returning to normal. Yet the costs associated with putting on a concert have risen dramatically, due to both the pandemic's inflationary pressures and a surge in demand for the goods and services necessary to sustain tours. For those working in and around the live music business, the "new normal" means some things work as they did before COVID-19 while others have altered radically — either temporarily or for good. 

GRAMMY.com spoke with a cross section of industry professionals about some of the most profound changes, how they’re being addressed, and what it all might mean for the future. 

New Touring Paradigms

With the return of live music has come a corresponding, pent-up surge in demand, notes Christy Castillo Butcher, Senior VP, Programming & Booking at the 70,000 seat SoFi Stadium in Inglewood, California. "To satiate that demand, you have to have a bigger venue." 

In 2023 alone, SoFi Stadium is hosting several megashows: Billy Joel & Stevie Nicks, Grupo Firme, Romeo Santos, a five-night Taylor Swift residency, Metallica, Beyoncé, Ed Sheeran and P!nk are all on the venue’s calendar, with additional shows awaiting announcement. Madison Square Garden saw multiple sold-out performances by Janet Jackson, and will host a seven-night Phish residency. 

Since the pandemic, some artists have taken different approaches to touring. Tandem tours and residencies are just two of the phenomena that seem to be increasing in popularity with touring artists and their management teams.

Teaming up for a tandem tour isn’t a new idea; package tours have been part of the concert landscape from the days of Dick Clark’s Caravan of Stars in the mid 1960s. And in an era when post-pandemic-related shortages and logistical snags make touring even more challenging, the practice is finding renewed interest.

One of the highest-profile tandem tours of 2023 is the ZZ Top/Lynyrd Skynyrd Sharp Dressed Simple Man tour. Visiting more than 22 cities across the U.S, the tour brings together three-time GRAMMY nominees ZZ Top with the popular Southern rock band.

"You want to give the fans the value of seeing two bands together," says Ross Schilling, Lynyrd Skynyrd's Tour Manager. (Pollstar reported an average ticket price for the top 100 North American tours in the first half of 2022 at more than $108. Meanwhile, ticket prices for megastars such as Beyoncé and Swift have reached astronomical levels.)

Schilling acknowledges that there are pros and cons for the artists as well. "You're sharing the expenses and the revenues," he notes, adding that the production is often halved. "Video, pyro, smoke, whatever kind of elements you want to add" can be shared on a tandem tour.

Read more: 5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation

Another option experiencing a renaissance is the concert residency. "Residencies are not new, of course," says Phil Carson, a touring and management veteran who spent many years on the road with high-profile rock bands including Led Zeppelin, Bad Company, AC/DC and Yes. "They started with the likes of Frank Sinatra and Sammy Davis Jr. when there was really only one place to go: Las Vegas." 

Today there are many more options, but the motivations are often the same as before. "Sammy, Dean Martin… all those guys wanted to hang out together, and didn't want to go on the bloody road," Carson explains. As their audiences grew older, they too were interested in the idea of going to one place to see their favorite performers.

And Carson thinks that the multi-night approach may well be part of a trend for the future. "We’re starting to get two-and three-night runs in casinos across America," he says. Adele, Bruno Mars, Maroon 5, Luke Bryan, Katy Perry, Carrie Underwood and Carlos Santana are just a few of the artists eschewing the road in favor of a series of dates in one venue. 

The trend is extending to smaller venues as well. Singer/songwriter James McMutry and his band launched a residency at Austin' Continental Club in November 2021; that booking continues to the present day. And just last August, Robert Glasper announced a 48-show residency at the Blue Note Club in New York City; it’s his fourth extended run of dates at the famed jazz venue.

Festivals Return En Force

Following increased demand for live entertainment post-lockdown, major music festivals returned with a force in 2022 and continue to do so in 2023. Coachella and Lollapalooza were among the multi-day, multi-weekend events returning after COVID-forced cancellations, while mid-level events such as San Francisco's Outside Lands also saw over 220,000 attendees in 2022 — a major boon for a live music industry that had been in crisis only a year before.

Celebrating and featuring a multigenerational lineup of Latinx artists and performers, the Bésame Mucho Festival premiered in December 2022 at the 56,000 capacity Dodger Stadium. Tickets sold out within 70 minutes. The lineup for the 2023 event was announced in February; once again, the event sold out almost immediately.

Read more: Latin Music's Next Era: How New Festivals & Big Billings Have Helped Bring Reggaeton, New Corridos & More To The Masses

Ashley Capps has been wholly immersed in the festival scene; former head of AC Entertainment, for many years he oversaw the annual Bonnaroo Music and Arts Festival. These days he has scaled back his activities but still curates the adventurous Big Ears Festival which he founded in 2009 in Knoxville, Tennessee.

"The post-pandemic Big Ears has seen extraordinary growth," he says, noting a pre-COVID trajectory of growth, with an annual 20 percent increase in ticket sales. The 2022 Big Ears — the first after a two-year pause — experienced a 35 percent growth. "That led us to declare our first full-on sellout," he says, "five weeks before the festival happened." 

In 2023, Big Ears noted another surge in ticket sales, surpassing 50 percent over the previous year. The multiple-venue festival added additional larger venues to accommodate the increased demand. Concertgoers "are certainly hungry to get back into the live music experience," Capps says. "And the artists we’re working with at Big Ears are eager to be back out and in front of appreciative audiences."

That pent-up demand on both sides of the equation can result in a crowded field, with many events — even beyond music — competing both for attention, staffing and gear.

The Cost Of Making Music

Global logistical bottlenecks that plagued every industry continue to take a toll on the live music industry. Worldwide economic inflation — which hit 8.8 percent in 2022, nearly doubling year-over-year, a partial result of the pandemic — has increased costs and cut profits, laying the groundwork for a "rocky road to recovery." Finding themselves without opportunities for work during the pandemic, untold numbers of skilled tour technicians left the business. 

"People got out of the industry across the board, from musicians to agents to managers to bartenders to production staff," says Morgan Margolis, CEO/President of Knitting Factory Entertainment. "'I’ve got to do something else.' I saw a lot of that." Some never returned, causing a personnel shortage once live touring resumed.

All that affected live music venues, too. "We were shuffling around tour managers, production managers, box office personnel," says Margolis. He characterizes his company — active nationwide in venue operations, festivals, artist management, touring and more — as an "all hands on deck" operation. "I actually slung some drinks in Walla Walla at an Aaron Lewis concert," he says. 

Increased costs mean it’s essential to run the leanest operation possible while maintaining quality. Margolis recalls the landscape when live music started coming back in 2022. "Vans and buses: everything was running out, even rental cars," he remembers. "And everything — generators, lighting rigs, staging rigs – was now 20-30 percent more expensive, because everybody was spread so thin."  

But like many in the business, Margolis simply made the best of things. "Personally, I was excited to be on the ground again," he says. "I wanted to be around people." 

After a nearly overwhelming surge of music artists getting back into live performance, he says that he is seeing a "more methodical" mindset taking hold. That compares to how he characterizes 2022: "Throw it all against the wall: we’re going everywhere!"

Read more: Beyond Coachella: 10 Smaller Festivals Beloved For Their Homegrown Vibes & Huge Lineups

Another new wrinkle: proposed rule changes by the United States Citizenship and Immigration Services (USCIS) would increase the costs to international musicians of obtaining a U.S. visa by as much as 260 percent. "The more these policies are made, the harder it is for us to share our music,” says Sampa the Great. The Zambian singer/songwriter and rapper notes that the proposed changes will hit independent artists especially hard: "Touring is the only way our music gets heard globally."

Such across-the-board cost increases can mean that some international artists have to have tough conversations. If not through touring, Sampa the Great wonders, "How else do we connect with the people who support our music? And how else do we independent artists sustain our careers making music?"

Schilling admits that during the worst of the shutdown, he thought about retiring — and so did one of his biggest clients. Skynyrd began a farewell tour in 2018, which was ultimately cut short by the pandemic, prompting serious soul searching. "When everyone’s livelihood was ripped out from under them, they decided 'We want to go out on our own terms.'" This year’s tandem tour with ZZ Top puts things right, Schilling adds. 

That kind of thinking is widespread among the professionals who remain in the game post-COVID. From many working as venue owners to tour managers to crew to artists, the chance to get back on the road outweighs the challenges that they will inevitably encounter. There are many career paths easier than working in the live music industry, but few can compare with its rewards.

Changes Backstage And Post-Show

Before the pandemic, many touring artists arranged meet-and-greet sessions before or after their shows. They provided an opportunity for interaction between fans and artists, and represented an additional revenue stream for the artists. During the pandemic era, those sessions disappeared, even for the new shows that could still take place. Today, even while enforced social distancing has largely disappeared, the state of meet-and-greets is not what it was. 

"My last three artists aren’t doing meet-and-greets, because there's still that concern of COVID," says David Norman, a longtime promoter, tour director, manager and accountant currently on tour with Evanescence; his past clients have included Prince, John Fogerty, Earth Wind & Fire, Green Day, Alicia Keys, Tyler, the Creator and many others. 

Norman points out that his artists take a financial hit by eliminating the meet-and-greets. "But it’s better to be safe than sorry," he says, noting that a musician who tests positive for COVID can "shut down [performances] for weeks. Then you have to reroute [the tour], and refund money to people who aren’t able to come to rescheduled shows."

Others take a different approach. "Lynyrd Skynyrd will do meet-and-greets," says Schilling, adding that his team "wants to get back to as normal as we possibly can, as fast as we possibly can." André Cholmondeley is a musician, longtime tour manager and tech support professional who worked as guitar tech for Yes guitarist Steve Howe. 

Before 2020, "if you bought the meet-and-greet package, you could shake their hands," he says. "There were lots of hugs and pictures." Now the experience involves more waving and fist-bumping. Foreigner, meanwhile, has recently swapped meet-and-greets for Q&A sessions. “Everybody has a great time, and the band is not bored with it because it's different every night," says Phil Carson, the band's Tour Manager. 

Life away from the audience has changed, too. 

"One major change across the board is the huge difference in catering," says Cholmondeley, who has recently toured with Pat Metheny and Ani DiFranco. Before COVID, touring artists and their crews would typically find a buffet backstage. "We order a lot more food now," Cholmondeley explains. "You get a couple of menus texted to you each day."

Carson notes that the band has found an alternative solution that works for them. "Our singer Kelly Hansen is a chef who won an episode of Food Network’s 'Chopped,'" he says with pride. "He's got a whole kitchen range on our tour bus. He makes breakfast, he makes tacos after the show." 

Carson readily admits that such an approach stands in sharp contrast to rock‘n’roll road dining in the ‘70s. "Back then," he says with a hearty laugh, "it was a few lines of coke and a bottle of Jack Daniel’s!"

Bridging The Gap

Beginning in March 2020, the cancellations and disruptions brought upon by the pandemic reverberated throughout the live music industry. But as the business sector enters the third quarter of 2023, the focus is once again on the future, and guarded optimism is the prevailing perspective. 

Festival season is officially underway, with Coachella wrapping up two weekends of massive-scale excitement, and a host of other events slated throughout the summer promising an active several months for touring musicians and crews. Taylor Swift's Eras tour is selling out fast, while Beyoncé's Renaissance tour has only just begun (to much fanfare, as expected). It seems as if touring as we once knew it is falling back into place. 

Even with her focus on recording — she counts two albums, an EP, two mixtapes and nearly 30 singles — Sampa the Great emphasizes the appeal of live music for both audience and entertainer. 

"Performing is the best way to connect with an audience," she says. "You're translating your music from audio to something visual, something physical. It bridges that gap from just hearing an artist or seeing them on social [media] to actually experiencing the artist." 

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The Queen of Rock 'n' Roll, recording legend, icon of empowerment. No matter how one refers to Tina Turner, her passing constitutes a seismic loss that marks the end of a shining cultural legacy which leaves in its wake an industry-shaping career. Throughout her eight GRAMMY wins and 25 nominations, Turner’s vast and generation-spanning musical output proved equally entertaining and inspirational.

The icon died on May 24 at her home near Zurich, Switzerland. She was 83.

"Tina Turner broke barriers for women on and off the stage throughout her incredible career," said Harvey Mason jr, CEO of The Recording Academy, of Turner who received GRAMMY’s Lifetime Achievement Award in 2018 and is a three-time inductee to the GRAMMY Hall of Fame. "She amazed audiences worldwide with her electrifying performances, including on our GRAMMY stage in 1985 and 2008, and was an undeniable rockstar who paved the way for so many with her signature style and powerful vocals. She will be greatly missed by all the people she touched around the globe."

It’s a sentiment shared by the music industry, and world, at large. "She was truly an enormously talented performer and singer,"Mick Jaggerwrote on social media. "She was inspiring, warm, funny and generous. She helped me so much when I was young and I will never forget her." On her website, Beyoncé — who performed with Turner at the 50th GRAMMY Awards — paid tribute to her "beloved Queen," writing, "I love you endlessly. I’m so grateful for your inspiration and all the ways you paved the way. You are strength and resilience. You are the epitome of power and passion."Elton John put it simply: "We have lost one of the world's most exciting and electric performers," he wrote. "She was untouchable."

Turner’s untouchable talent famously embodied two phases. First, her tumultuous collaboration with husband Ike Turner, during which they performed as a duo and yielded hits including the oft-covered "Proud Mary." The instantly-recognizable song earned the couple a GRAMMY Award for Best R&B Vocal Performance By A Group in 1972 and was inducted in the GRAMMY Hall of Fame in 2003. In her triumphant second act, Turner broke away from the partnership. She reinvented herself as a solo performer, improbably transitioning from a '60s and '70s-era rocker to arena pop star in the 1980s. 

For her efforts, the singer swept the major categories at the 1985 GRAMMY Awards, winning Record of the Year, Song of the Year and Best Female Pop Vocal Performance for "What’s Love Got To Do With It." She also took home the golden gramophone for Best Female Rock Vocal Performance for "Better Be Good To Me."

One of her most indelible hits, Turner utilized "What's Love Got To Do With It" as a call to action, becoming brutally honest about her abusive relationship with her ex-husband along the way. Turner later recalled toRolling Stone that when she left Ike in July 1976, "I had nothing. I didn’t even know how to get money. I had a girl working for me who had worked for Ike, because she knew about ways of getting money. I didn’t know how to do any of that stuff." She later devised what’s considered one of the greatest comebacks in music history.

First offered to Donna Summer — who sat on the track before ultimately passing — songwriter Terry Britten later revealed that she thought "What’s Love Got to Do With It" was "awful." Turner didn't like the song either, but recorded it following encouragement from her manager, Roger Davis.

"I said, 'If it doesn't work out, we won't use it. So let's give it a go,'" Britten recalled in her 2021 documentary, Tina.  It wasn’t until Turner laid down her vocal track that the song was elevated from pop confection into a showcase for the vocal powerhouse. "They weren't used to a strong voice standing on top of music," Turner said in the documentary. "But I converted it and made it my own."

Turner’s deft musical translation is evident throughout her eclectic discography, from the blues-inflicted rock she performed as Ike & Tina Turner, to pop anthems like 1989’s "The Best" (which became a trademark and, naturally, the title of a popular greatest hits album).  In 1962, she was nominated for her first GRAMMY Award for Best Rock and Roll Recording for "It’s Gonna Work Out Fine,"  her and Ike’s hit from the previous year which was offered to them after songwriter Rose Marie McCoy saw their energetic stage show at the Apollo. 

It was an auspicious early hit for Turner, who would become a staple of the category for Best Rock Vocal Performance, Female. Decades later, she earned back-to-back wins in the category for "One of the Living" and "Back Where We Started" in 1986 and 1987, a nomination for "Better Be Good To Me" in ‘88, and took home the golden gramophone in ‘89 for Tina Live in Europe, among many others. 

"My songs are a little bit of everybody’s lives who are watching me," said Turner to Rolling Stonein the midst of her hot streak in 1986. "You gotta sing what they can relate to. And there are some raunchy people out there. The world is not perfect. And all of that is in my performance; I play with it."

Born Anna Mae Bullock, Turner’s journey to musical dynamo began on the farmlands of Tennessee where she discovered early on her passion for artistic expression. "As a girl, every chance I got, I’d go to our local movie theater and memorize scenes so I could reenact them," she recalled in 2021 the Harvard Business Review. "Although I did have a bit of singing training in high school and even learned some opera, my voice and dance abilities have mostly come naturally to me." 

That vocal prowess and inimitable energy as a performer was on full display throughout her life behind the microphone, one of the most memorable examples being "River Deep-Mountain High." Inducted into the GRAMMY Hall of Fame in 1999, her duet with Ike was produced by Phil Spector who Turner said had him cut her vocals ad nauseam to spectacular results. "I must have sung that 500,000 times," she told Rolling Stone after the publication ranked the track No. 33 of their list of the 500 Greatest Songs of All Time. "I was drenched with sweat. I had to take my shirt off and stand there in my bra to sing." 

Upon her death, the New York Times called her "a magnetic singer with explosive power." That power was visible on and off the stage, both in her artistry and ability to soldier on in the face of the numerous obstacles.  In a 2005 interview with Oprah Winfrey, Turner explained, "There's an expression, 'You'll never get out of this world alive.' It's true. We won't. Go forward. Do your best with your makeup, hair, and clothes." 

In that same interview, Turner also mused about her legacy, touching on the inspiration she doled out by being her authentic self. "My wish is to give the kind of truth to people that will help them change their minds. When that happens, I'll be the best that I can be."

10 Essential Tina Turner Cuts From the '70s: How Her Forgotten Era Set The Stage For A Dramatic Debut As A Solo Performer

BeyHive assemble: The moment has finally arrived. Beyoncé officially kicked off her 56-date Renaissance World Tour tonight in Stockholm, Sweden. Launching with a sold-out show at the Friends Arena in the Swedish capital, the tour marks Queen Bey's first tour in nearly five years and first solo tour in seven years. The world tour is in support of her GRAMMY-winning and history-making 2022 album, Renaissance, and also marks the first time she performed songs from the album on stage. 

Across a three-hour, 36-song set, which was split into seven acts, Beyoncé delivered an expansive, dazzling set spanning her broad and celebrated discography, including many live debuts of Renaissance tracks like "CUFF IT," "BREAK MY SOUL," "PLASTIC OFF THE SOFA," "VIRGO'S GROOVE," and many more. She also performed several Beyoncé classics like "Run the World (Girls)," her Megan Thee Stallion collab "Savage Remix," "Crazy in Love," "Formation," and more.

Beyoncé performs onstage during the opening night of her Renaissance World Tour at Friends Arena on May 10, 2023, in Stockholm, Sweden | Photo: Kevin Mazur/Getty Images for Parkwood

Released last July, Renaissance is Beyoncé's seventh solo album, all of which have topped the U.S charts. Renaissance garnered Beyoncé eight of her nine GRAMMY nominations at the 2023 GRAMMYs; she was also nominated for Best Song Written For Visual Media for her original song "Be Alive" from the film King Richard.

Read More: A Timeline Of Beyoncé's GRAMMY Moments, From Her First Win With Destiny's Child to Making History With 'Renaissance'

At the 2023 GRAMMYs, she took home four GRAMMY Awards — including Best Dance/Electronic Recording for "Break My Soul," Best Dance/Electronic Music Album for Renaissance, Best Traditional R&B Performance for "Plastic Off The Sofa," and Best R&B Song for "Cuff It" — setting the record as the artist with the most GRAMMY wins of all time. When nominations for the 2023 GRAMMYs were announced last November, she was the most nominated artist for that GRAMMY Award year; she is currently tied with her husband and occasional music partner, Jay-Z, for the most GRAMMY nominations ever, counting 88 nominations each.

Beyoncé's Renaissance World Tour continues across Europe through late June and then heads to North America in July.

Below, check out the full setlist, view photos, watch videos, and see fan reactions from the BeyHive from the first night of Beyonce's Renaissance World Tour.

Beyoncé performs onstage during the opening night of her Renaissance World Tour at Friends Arena on May 10, 2023, in Stockholm, Sweden | Photo: Kevin Mazur/Getty Images for Parkwood

Beyoncé performs onstage during the opening night of her Renaissance World Tour at Friends Arena on May 10, 2023, in Stockholm, Sweden | Photo: Andrew White

Beyoncé performs onstage during the opening night of her Renaissance World Tour at Friends Arena on May 10, 2023, in Stockholm, Sweden | Photo: Andrew White

Beyoncé performs onstage during the opening night of her Renaissance World Tour at Friends Arena on May 10, 2023, in Stockholm, Sweden | Photo: Mason Poole

Beyoncé performs onstage during the opening night of her Renaissance World Tour at Friends Arena on May 10, 2023, in Stockholm, Sweden | Photo: Mason Poole

Beyoncé performs onstage during the opening night of her Renaissance World Tour at Friends Arena on May 10, 2023, in Stockholm, Sweden | Photo: Kevin Mazur/Getty Images for Parkwood

Beyoncé performs onstage during the opening night of her Renaissance World Tour at Friends Arena on May 10, 2023, in Stockholm, Sweden | Photo: Kevin Mazur/Getty Images for Parkwood

Beyoncé performs onstage during the opening night of her Renaissance World Tour at Friends Arena on May 10, 2023, in Stockholm, Sweden | Photo: Kevin Mazur/Getty Images for Parkwood

Beyoncé performs onstage during the opening night of her Renaissance World Tour at Friends Arena on May 10, 2023, in Stockholm, Sweden | Photo: Kevin Mazur/Getty Images for Parkwood

Setlist

Opening Act

The Signboard (Video Introduction)

Dangerously in Love 2 (Live Debut - Shortened)

Flaws and All

1+1

I'm Goin' Down (Mary J. Blige cover)

I Care

RENAISSANCE

RENAISSANCE (Video Introduction) 

I'M THAT GIRL (Live Debut - Extended spoken intro)

COZY (Live Debut)

ALIEN SUPERSTAR (Live Debut)

Lift Off (JAY Z & Kanye West cover)

7/11 (Dancers Interlude)

MOTHERBOARD

MOTHERBOARD (Video Interlude)

CUFF IT (Live Debut)

ENERGY(Live Debut)

BREAK MY SOUL (Live Debut)

OPULENCE

OPULENCE (Video Interlude)

Formation (Shortened)

Diva (Shortened)

Run the World (Girls) (Shortened)

MY POWER (Live Debut - Shortened)

BLACK PARADE (Live Debut)

Savage (Remix) (Megan Thee Stallion cover) (Live Debut)

Partition (Shortened)

ANOINTED

ANOINTED (Video Interlude)

CHURCH GIRL(Live Debut)

Get Me Bodied (Shortened)

Before I Let Go (Maze featuring Frankie Beverly cover)

Rather Die Young

Love on Top

Crazy in Love

Freedom(Band Jam. Interlude)

ANOINTED - PT. 2

Love Hangover (Diana Ross song) (Sung by the choristers)

PLASTIC OFF THE SOFA (Live Debut)

VIRGO'S GROOVE (Live Debut)

Naughty Girl

MOVE (Live Debut)

HEATED (Live Debut)

MEGAMIX

THIQUE (Live Debut)

ALL UP IN YOUR MIND (Live Debut)

Drunk in Love

MIND CONTROL

MIND CONTROL (Video Interlude)

AMERICA HAS A PROBLEM (Live Debut)

PURE/HONEY (Live Debut)

SUMMER RENAISSANCE (Live Debut)

How Many GRAMMYs Has Beyoncé Won? 10 Questions About The 'Renaissance' Singer Answered

Since the moment Taylor Swift announced the Eras Tour, there was no denying that it was going to be the tour of the year. From playing impressive two- and three-night stands at stadiums across the country to crashing Ticketmaster upon just the presale, the Eras Tour was making headlines before it even began.

But after witnessing it in person, it's clear that Swift is not just delivering the tour of the year — it's the tour of her generation. 

Sure, Beyoncé fans can't wait for her tour this summer; Harry Styles is about to embark on the final leg of his highly successful Love On Tour trek; BLACKPINK sold out stadiums around the country too. Yet, it's hard to imagine that any other tour this year will have a cultural impact as big as the Eras Tour — something that's wildly apparent whether or not you were there.

Even before Swift hit the stage for her first night at Nashville's Nissan Stadium on May 5, her influence was felt. Practically every fan of the 70,000 in attendance (a record for the venue — more on that later) was wearing some sort of reference to their favorite Swift era: a beloved lyric, or an iconic performance or music video look. While that's not necessarily a new trend in the Swiftie world, seeing all 10 of her eras represented throughout a stadium-sized crowd was equal parts meaningful and remarkable. 

As someone who has been to hundreds of tours and most of Swift's — including the Reputation Tour, which I naively referred to as "the peak of her career" — I didn't think this one would feel much different than a typical stadium show. But even when Swift was just a few songs in of her impressive three-and-a-half hour set, a feeling came over me like I wasn't just watching one of music's greats — I was part of music history.

Below, here are five reasons why the Eras Tour will go down as one of the most iconic of Swift's generation.

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It's Treated Like A Holiday

In the week leading up to the shows and over the weekend, Nashville was abundant with special events in Swift's honor. From Taylor-themed trivia nights to pre- and post-show dance parties to wine lists transformed into "eras," practically every place you went was commemorating her return (she last performed in Nashville in 2018). 

While it's unclear whether this kind of takeover is happening in every city — after all, she does consider Nashville a hometown, as she said on stage — it's rare to see an artist have such a ripple effect by simply just coming to town.

During her May 5 show, Swift added to the excitement by sharing the highly anticipated news that Speak Now (Taylor's Version) was coming on July 7. Upon the announcement, three of Nashville's monuments — the John Seigenthaler Pedestrian Bridge, the Tennessee State Capitol and the Alliance Bernstein building downtown — were illuminated in purple, the album's color.

Speak Now (Taylor’s Version) on July 7th 😱 pic.twitter.com/gzRKvZrytw

— Nissan Stadium (@NissanStadium) May 6, 2023

It's Breaking Records Left And Right

Though Swift is no stranger to breaking records, she continues to do so with the Eras Tour. After setting the all-time attendance record at Nissan Stadium on night one of her Nashville run, Swift topped herself (something has become accustomed to on the charts as well) with another attendance record on night two.

And despite the controversial ticketing frenzy the tour caused, Swift also broke a Ticketmaster record with more than 2.4 million tickets sold — the most by an artist in a single day — in the presale alone. If Swift announces an international leg of the tour, Pollstar projects that the Eras Tour could surpass $1 billion, which would add yet another first to her ever-growing list.

Take a bow, Swifties!

Y’all just set the all-time Nissan Stadium concert attendance record for a SECOND STRAIGHT NIGHT! 😍#TSErasTourNashville pic.twitter.com/ZxBFlXCtqi

— Nissan Stadium (@NissanStadium) May 7, 2023

It's Spawned Parking Lot Parties

As if history-making attendance and record-breaking ticket sales aren't indication enough of Swift's power, the Eras Tour is so highly in-demand that fans are sitting outside of the venue to still be part of the show (as some fans have cleverly called it, "Taylorgating"). Fans crowded barricades and camped out in the parking lot of Nissan Stadium, ready to watch (and scream-sing along with) Swift on the big screen — something that has seemingly been happening in every city.

@lizabethvictor Dancing right there in the middle of the parking lot :’) @taylorswift @taylornation #tampatstheerastour #theerastour #taylorswift #taylorsversion #fearless ♬ original sound - elizabeth victor

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A post shared by •Richa|Parvez• (@contentalison)

It Can't Be Stopped By The Elements

Adding to the magnitude of the Eras Tour, Swift performs 45 songs across three and a half hours. And to make her last night in Nashville even more momentous, she did almost all of that in pouring rain.

Swift didn't get to take the stage until after 10 p.m. on May 7 because of storms in the area (she normally goes on around 7:50 local time), but that didn't mean she'd be shortening her set. Carrying on until after 1:30 a.m. — even through the "element of slippiness happening," as she joked — Swift made it clear that she's determined to give each show her all regardless of the weather.

Taylor having problems from the rain lol #TSErasTourNashville #TSTheErasTour pic.twitter.com/iH8pjrW7PP

— Lindѕєy ✨NASHVILLE 5/5 & 5/7✨ (@lindzz_21) May 8, 2023

It's Simply A Feel-Good Celebration

Perhaps it was the five-year gap between the last time she toured. Perhaps it was the four new albums of material. Perhaps it was the celebratory nature of the show. Whatever inspired the vibe of the Eras Tour, I've never seen Taylor Swift or her fans so alive. The passion was tangible, the energy was magnetic.

Though Swift has always been known as an artist with a very loyal following, it was still mind-blowing to hear 70,000 people belt out every word for three hours straight. There aren't many artists whose catalogs are as equally beloved as they are extensive, especially one who hasn't even seen her 34th birthday. No matter how many albums and tours are in Swift's future, the Eras Tour captures a special moment in time — and celebrates a legend in her prime. 

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Since its founding in 1969, the Songwriters Hall of Fame has been celebrating the great songwriters and composers of our time. In 2010, it found a physical home at Downtown Los Angeles' GRAMMY Museum.

Now, the GRAMMY Museum is adding to that legacy with a special expanded exhibit, which dives deep into the history of songwriting and recorded music in the United States — as well as the Songwriters Hall of Fame and its inductees' role in it. Whether you're a songwriter or musician who loves the creative process, a history nerd, or simply a music lover, this exhibit is for you.

When you enter The Power Of Song, you'll hear the voices of legendary Songwriter Hall of Fame inductees and GRAMMY winners — including Nile Rodgers, Carole King, Diane Warren, Smokey Robinson and Jimmy Jam — discussing their creative process and some of the biggest songs they've written. Take a seat on the couch to absorb all their wisdom in the deeply informative and inspiring original short film.

Turn to the right, and you'll find a timeline across the entire wall, explaining the origins and key points around songwriting and recorded music in the U.S. On the other wall, pop on the headphones provided to enjoy a video of memorable Hall of Fame ceremony performances. One interactive video interface near the entrance allows you to hear "song highlights," and another allows you to explore the entire Songwriters Hall of Fame database.

The exhibit is filled with a treasure trove of handwritten song lyrics from Taylor Swift, Cyndi Lauper, Tom Petty and many more, as well as iconic artifacts, including Daft Punk's helmets, a classy Nile Rodgers GRAMMY look, and guitars from Bill Withers, Tom Petty, John Mellencamp and Toby Keith.

Below, take a look at five things we learned from The Power Of Song: A Songwriters Hall Of Fame Exhibit, which will be at the GRAMMY Museum from April 26 through Sept. 4.

Daft Punk Rerecorded "Get Lucky" To Fit Nile Rodgers' Funky Guitar

Legendary funk pioneer and superproducer Nile Rodgers is the current Chairman of the SHOF and has an active presence at the exhibit. One case features the disco-esque lime green Dior tuxedo Rodgers wore to the 2023 GRAMMY Awards, along with the shiny metallic helmets of French dance duo Daft Punk, who collaborated with Rodgers on their GRAMMY-winning 2013 album, Random Access Memories.

Thomas Bangalter and Guy-Manuel de Homem-Christo of Daft Punk and Rodgers had forged a friendship and been wanting to collab for years prior to 2013's Record Of The Year-winning smash "Get Lucky." When they finally connected and Bangalter and de Homem-Christo played the CHIC founder the demo for "Get Lucky," he asked to hear it again with everything muted except the drum track, so he could create the perfect guitar lick for it.

Bangalter and de Homem-Christo decided to essentially re-record the whole song to fit Rodgers' guitar, which joyously drives the track — and carried it to No. 2 on the Billboard Hot 100, Daft Punk's first Top 5 hit.

Photo: Rebecca Sapp

Jimmy Jam & Terry Lewis Set Up Their Studio The "Wrong" Way Because Of Prince

In the exhibit film, Jimmy Jam tells several stories about working with — and learning from — Prince. He recalls how he and Terry Lewis watched Prince work and record everything "in the red," so they set up their Minneapolis studio to follow his lead. A sound engineer told them it was too loud, but that ended up being the sound that artists like Janet Jackson and Usher came to them for. It was a "happy mistake," as Jam put it, that helped their legendary careers as a powerhouse production duo take off.

Prince's dogmatic, tireless work ethic also rubbed off on the powerhouse pair. One rehearsal, the Purple One kept pressing Jam to do more, which resulted in him playing two instruments, singing and hitting the choreography from behind his keyboard. "He saw that I could do more than I thought I could; he saw me better than I saw myself," he reflected.

"God Bless America" Composer Irving Berlin Didn't Read Music

In his 50 year-career, Irving Berlin wrote over 1000 songs, many of which defined American popular music for the better part of the 20th century. Along with penning "God Bless America," "White Christmas," "Puttin' on the Ritz," and "There's No Business Like Show Business" (among many other classics), he wrote 17 full Broadway musical scores and contributed songs to six more plays.

Berlin also wrote scores for early Hollywood musicals starring the likes of Ginger Rodgers, Fred Astaire, Marilyn Monroe, and Bing Crosby. He made a lasting, indelible mark on music, theater, film and American culture writ large.

Rather astonishingly, the widely celebrated American Tin Pan Alley-era composer was self-taught and didn't read sheet music. His family immigrated to New York from Imperial Russia when he was 5 years old, and when he was just 13, his father died, so he busked on the streets and worked as a singing waiter to help his family out.

In 1907, at 19, he had his first song published, and just four years later penned his first international hit, "Alexander's Ragtime Band." Berlin had a natural musicality and played music by ear in the key of F-sharp, with the help of his trusted upright transposing piano, a rare instrument that had a mechanism allowing him to shift into different keys. His "trick piano," as he called it, where many of his unforgettable songs first came to life, is on display at the exhibit.

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Smokey Robinson Didn't Expect "My Girl" To Become A Timeless Hit

Smokey Robinson was an important part of Motown's hit-making factory as a singer, songwriter and producer. In the exhibit film, he discusses "My Girl," one of his classic tunes, which he wrote and produced for the Temptations in 1965.

"I had no idea it would become what it would become," he said.

He says that people often ask him why he didn't record the unforgettable song with his group the Miracles instead of "giving it away" to the Temptations, but he never regretted his decision. Instead, he's honored to have created music that stands the test of time and means so much to so many people.

Robinson joked that the Temptations' then-lead singer David Ruffin's gruff voice scared girls into going out with him. Really, he loved Ruffin's voice, and thought he'd sound great singing a sweet love song like "My Girl." Safe to say he was right.

After World War II, Pop Music Changed Forever

Prior to World War II, American music operated as a singular mainstream market, and New York's Tin Pan Alley songwriters competed to make the next pop or Broadway hit. In a post-World War II America, especially when the early Baby Boomer generation became teenagers and young adults in the '60s and '70s, tastes changed and new styles of pop and pop songwriting emerged. As rock shook up popular culture, Tin Pan Alley gave way to a new era of young songwriters, many who worked out of just two buildings in midtown Manhattan, 1619 Broadway (the Brill Building) and 1650 Broadway.

In this richly creative and collaborative environment, powerhouse songwriting duos began to emerge and reshape pop music, challenging and balancing each other — and creating a ton of hits in the process. The hit-making duos of this diversified pop era included Burt Bacharach and Hal David (Dionne Warrick's "That's What Friends Are For"), Carole King and Gerry Goffin (Little Eva's "The Loco-Motion"), Barry Mann and Cynthia Weil (the Righteous Brothers' "You've Lost That Lovin' Feelin'") and Jeff Barry and Ellie Greenwich (the Ronettes' "Be My Baby" and the Crystals' "Then He Kissed Me," both in collaboration with Phil Spector). In fact, there are far too many classics penned by these four prolific songwriter duos to list here.

While there are still songwriters that pen big hit after hit for pop stars (Max Martin is still at it, as is his protege Oscar Görres), the dynamics in the industry have continued to shift with singers taking on more creative power themselves. Today's pop stars — including Ariana Grande, Dua Lipa and Taylor Swift — have found success co-writing with their own trusted teams of songwriters and producers. But as this new exhibit shows, it doesn't matter who is behind the pen — the power of song is mighty.

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