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The Recording Academy, CBS Announce 10-Year Deal For The GRAMMYs Awards

New agreement to keep Music's Biggest Night on CBS through 2021, beginning with the 54th Annual GRAMMY Awards on Sunday, Feb. 12, 2012

GRAMMYs/Dec 3, 2014 - 05:06 am

The Recording Academy and CBS announced today a new 10-year deal that will keep Music's Biggest Night, the annual GRAMMY Awards broadcast, on CBS through 2021. The new agreement further extends one of the longest broadcast partnerships in television history with CBS being the broadcast home of the GRAMMY Awards since 1973. The 54th Annual GRAMMY Awards will take place live on Sunday, Feb. 12, 2012, at Staples Center in Los Angeles from 8–11:30 p.m. (ET/PT).

"We are so pleased to continue our longstanding partnership with our friends at CBS, which has grown beyond our signature GRAMMY Awards event," said Neil Portnow, President/CEO of The Recording Academy. "We have consistently collaborated to ensure that a dynamic, fresh and diverse live telecast is presented, and we are proud of the collective growth and results we have achieved. In recent years, we have worked diligently to develop new GRAMMY programming that celebrates music throughout the year and now, with many more nights of great music and television ahead of us, we look forward to continuing to expand our brand and partnership."

"We are excited to be the home of the GRAMMYs for another decade and to continue our long and mutually beneficial partnership with The Recording Academy," said Leslie Moonves, president and chief executive officer, CBS Corporation. "The long-term structure of this deal will provide even greater continuity with marketing and sales opportunities for both organizations for an event that continues to grow in size and scope — both culturally and commercially."

"CBS and the GRAMMYs continue to be a partnership of two great brands combining to create one of television's most celebrated nights," said Nina Tassler, president, CBS Entertainment. "It is an event that has become an entertainment force in generating audience, social media conversation and music sales."

In addition to the annual awards telecast, the 10-year agreement also includes the continued annual broadcast of "The GRAMMY Nominations Concert Live!! — Countdown To Music's Biggest Night," a one-hour special that sets the stage for the annual GRAMMY Awards telecast with nominations in several categories and performances by past GRAMMY winners and/or nominees. This year's special will be broadcast live in Los Angeles on Wednesday, Nov. 30. This marks the fourth consecutive year that nominations for the annual GRAMMY Awards will be announced live on primetime television.

The new agreement also includes the addition of a new two-hour series of GRAMMY specials, details of which will be announced in the future.

The GRAMMY Awards broadcast is one of television's major events, ranking as one of the highest-rated and most-watched specials, especially among younger viewers. Ratings for the GRAMMY Awards have soared over the last several years. The broadcast of the 53rd Annual GRAMMY Awards attracted 26.7 million viewers, its largest audience since 2000. In key demographics, the broadcast averaged 10.8/26 in adults 25–54, 10.0/27 in adults 18–49 and 9.5/28 in adults 18–34, its best deliveries in these ratings measures since 2004. CBS Research estimated that more than 61 million viewers watched all or part of the 53rd Annual GRAMMY Awards.

In 2010 the 52nd Annual GRAMMY Awards delivered 25.87 million viewers, 10.6/24 in adults 25–54, 9.9/24 in adults 18–49, and 9.1/24 in adults 18–34, which marked the best ratings in these key demographic categories since 2004.

For the latest updates and breaking news, please visit The Recording Academy's social networks on Facebook and Twitter.

Photo of Bjork performing on stage at the opening of the 2004 Athens Olympics. Bjork is wearing a lavish dress with multiple shades of blue. Her hands are in an L shape in the air.
Bjork performing on stage at the opening of the 2004 Athens Olympics

Photo: Mick Hutson/Redferns

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When The GRAMMYs & Olympics Align: 7 Times Music's Biggest Night Met Global Sports Glory

Before the Olympic Games begin in Paris on July 26, dive into the intertwined history of gold medalists and golden gramophones.

GRAMMYs/Jul 25, 2024 - 01:19 pm

The GRAMMY Awards and the Summer Olympics are unarguably the pinnacles of their respective fields. Indeed, most recording artists dream of making an acceptance speech for their magnum opus during the biggest night on the music industry calendar, while athletes competing in any of the Games’ 32 different disciplines are continually motivated by the lure of the podium.

But how often have the two intertwined since the first GRAMMY ceremony took place a year before Rome 1960?

Well, perhaps more than you think. Sure, the musical efforts from basketballers Shaquille O’Neal (gold at Atlanta 1996), Kobe Bryant (gold at Beijing 2008 and London 2012), and Damian Lillard (gold at Tokyo 2020) might not have registered with the Recording Academy. Likewise, those from track and field hero Carl Lewis (nine golds and one silver from four consecutive Games), light middleweight boxer Roy Jones Jr. (silver at Seoul 1988), and near-superhuman sprinter Usain Bolt (eight golds from Beijing, London, and Rio 2016).

But there are a handful of sportsmen (sadly, not yet sportswomen) who have competed for both gold medals and golden gramophones. There are also pop stars who have attempted to capture the blood, sweat, and tears of the quadrennial spectacle in musical form — whether as an official anthem, television theme, or simply a motivational tool — and been rewarded with GRAMMY recognition for their efforts.

With the Olympics’ return to Paris just around the corner (July 26-Aug.11), what better time to celebrate those occasions when the Games and the GRAMMYs align?

Gloria Estefan & Björk's Themes Pick Up GRAMMY Nods

It seems fair to say that Gloria Estefan, the Cuban hitmaker who helped to bring Latin pop to the masses, and avant-garde eccentric Björk, wouldn't appear to have much in common. They have, however, both received GRAMMY nominations in the Best Female Pop Vocal Performance category for their respective Olympics themes.

Estefan was recognized at the 1997 ceremony for "Reach," the gospel-tinged power ballad that embodied the spirit of the previous year's Atlanta Games. Iceland's finest musical export picked up a nod for "Oceania," the swooping experimental number she co-produced with Warp label founder Mark Bell which helped to soundtrack the opening ceremony of Athens 2004. And both went home empty-handed, the former losing to Toni Braxton's "Un-Break My Heart" and the latter to Norah Jones' "Sunrise."

Whitney Houston's Momentous Live Performance

The incomparable Whitney Houston might not have added to her GRAMMY haul at the 1989 ceremony — Tracy Chapman's "Fast Car" prevented her from converting her sole nod, Best Female Pop Vocal Performance, into a win — but she still stole the show. Houston owned opened the 31st GRAMMY Awards with a performance of "One Moment in Time," the nominated track that had defined NBC's coverage of the Seoul Games.

Co-written by Albert Hammond, produced by Narada Michael Walden and featuring the London Symphony Orchestra, the UK chart-topping single certainly had a first-class pedigree. But it was Houston's lung-busting vocals that made the torch song such a sports montage favorite. The iconic diva once again stirred the emotions on the music industry's biggest night of the year with a rendition that's since become a staple of her many hits collections.

Read more: Songbook: A Guide To Whitney Houston's Iconic Discography, From Her '80s Pop Reign To Soundtrack Smashes

Oscar De La Hoya Swaps Ring For Recording Studio

Shakira fought off some interesting company to win 2001's Best Latin Pop Album GRAMMY. Alongside records from Luis Miguel and Alejandro Sanz, the category also included Christina Aguilera's first Spanish-language affair, and a bilingual effort from champion boxer Oscar De La Hoya.

The American became a national sensation overnight when he won the men's lightweight boxing gold at the 1992 Barcelona Olympics. But despite new material from seasoned hitmaker Diane Warren and a cover of Bee Gees' classic "Run to Me," his 13-track self-titled debut didn't exactly set the charts alight. Despite the GRAMMY nod, De La Hoya hasn't entered the recording studio since.

Muhammad Ali Is Recognized For His Way With Words

But when it comes to GRAMMY-nominated boxers, then the man who famously floated like a butterfly and stung like a bee is undoubtedly the don. Shortly before he changed his name from Cassius Clay to Muhammad Ali, the light heavyweight gold medalist of the 1960 Rome Games was recognized for his amusing repartee in the Best Comedy Performance category. Hailed by some as a progenitor of the rap artform, I Am the Greatest lost out to a man slightly different in stature: portly parodist Allan Sherman.   

And the sporting icon also had to experience another rare defeat 13 years later when his reading of The Adventures Of Ali And His Gang Vs. Mr. Tooth Decay lost out to Hermione Gingold & Karl Böhm's Prokofiev: Peter and the Wolf/Saint-Saëns: Carnival of the Animals in 1977’s Best Recording for Children.

John Williams' Winning Olympic Fanfare

Legendary composer John Williams is one of the most-nominated artists in GRAMMY history having amassed 76 nods since his work on detective series "Checkmate" was recognized in Best Score Soundtrack for Visual Media in 1962. Two of his wins in this remarkable tally have been Games-related.

In 1985, Williams won Best Instrumental Composition for "Olympic Fanfare and Theme," which he wrote and arranged for the Los Angeles Games the year prior. In 1989, the conductor received a nod in the same category for "Olympic Spirit," another majestic instrumental produced for NBC’s coverage of Seoul '88.

Interestingly, Wiliams isn't a particularly avid sports fan, but as he told The New York Times, he can still relate to those going for gold. "The human spirit stretching to prove itself is also typical of what musicians attempt to achieve in a symphonic effort."

Magic Johnson’s Educational Guide Wins Best Spoken Word Album  

Basketball appears to produce more aspiring musicians than any sport. Marvin Bagley III, Lonzo Ball, and Brandon Clarke are just a few of the NBA names to have released albums in the last few years. But the only time a hooper has been recognized at the GRAMMYs is for an audiobook.   

The year before guiding Team USA to the men's basketball gold at Barcelona 1992, Magic Johnson had bravely revealed that he'd contracted HIV, defying the stigma that surrounded it at the time. The year after his Olympic triumph, the iconic shooting guard was honored for joining the fight against the disease. Johnson won the Best Spoken Word or Non-Musical Album GRAMMY for What You Can Do To Avoid AIDS, a compassionate guide designed to educate the youth of America whose proceeds went to the sportsman's eponymous foundation.   

Chariots Of Fire Is Nominated For Record Of The Year

Based on the real-life exploits of British runners Harold Abrahams and Eric Liddell at the 1924 Paris Olympics, period drama Chariots of Fire won Best Picture at the 1982 Oscars. But it’s the titular number from Vangelis' anachronistic synth-based score that remains its crowning glory.

First played as the aspiring Olympians train beachside in the slow-motion opening flashback, the instrumental not only topped the Billboard Hot 100, it also picked up a GRAMMY nod for Record of the Year. "Chariots of Fire" has since become synonymous with the more modern iteration of the Games, appearing in the BBC's coverage of Seoul '88, gracing the start of the men's 100m final at Atlanta '96, and perhaps most famously of all, being performed at London 2012's opening ceremony by none other than Rowan Atkinson's rubber-faced buffoon Mr. Bean.

Read more: 10 Essential Vangelis Albums: Remembering The Electronic Music Pioneer

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Kendrick Lamar GRAMMY Rewind Hero
Kendrick Lamar

Photo: Jeff Kravitz/FilmMagic

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GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

Looking for more GRAMMYs news? The 2024 GRAMMY nominations are here!

He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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Graphic promoting the "A GRAMMY Salute to 50 Years of Hip-Hop" TV special, airing Sunday, Dec. 10 and presented by the Recording Academy, Jesse Collins Entertainment and CBS
“A GRAMMY Salute to 50 Years of Hip-Hop” airs Sunday, Dec. 10, at 8:30 – 10:30 p.m. ET/PT on the CBS Television Network and streams live and on demand on Paramount+

Image courtesy of the Recording Academy

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The Recording Academy And CBS Announce “A GRAMMY Salute To 50 Years Of Hip-Hop” Live Concert Special Featuring Performances By Common, LL COOL J, Queen Latifah, Questlove, De La Soul, Remy Ma & More; Airing Dec. 10

The star-studded tribute will take place Wednesday, Nov. 8, at YouTube Theater at Hollywood Park in Inglewood, California. Tickets are on sale now; the live concert special will air on Sunday, Dec. 10, on CBS and Paramount+.

GRAMMYs/Oct 13, 2023 - 01:59 pm

This article was updated Sunday, Dec. 10, to add the full performer lineup.

The Recording Academy, Jesse Collins Entertainment and CBS have announced “A GRAMMY Salute to 50 Years of Hip-Hop,” a once-in-a-lifetime live concert special celebrating the 50th anniversary of hip-hop. Airing Sunday, Dec. 10, at at 8:30 p.m. ET/8 p.m. PT on the CBS Television Network and streaming live and on demand on Paramount+, the two-hour tribute special will feature exclusive performances from hip-hop legends and GRAMMY-winning artists including Black Thought, Bun B, Common, De La Soul, Jermaine Dupri, J.J. Fad, Talib Kweli, The Lady Of Rage, LL COOL J, MC Sha-Rock, Monie Love, The Pharcyde, Queen Latifah, Questlove, Rakim, Remy Ma, Uncle Luke, and Yo-Yo. Newly announced performers include rap icons and next-gen hip-hop superstars 2 Chainz, T.I., Gunna, Too $hort, Latto, E-40, Big Daddy Kane, GloRilla, Juvenile, Three 6 Mafia, Cypress Hill, Jeezy, DJ Quik, MC Lyte, Roxanne Shanté, Warren G, YG, Digable Planets, Arrested Development, Spinderella, Black Sheep, and Luniz. See the full performer lineup.

Read More: 50 Artists Who Changed Rap: Jay-Z, The Notorious B.I.G., Dr. Dre, Nicki Minaj, Kendrick Lamar, Eminem & More

The “A GRAMMY Salute To 50 Years Of Hip-Hop” live concert will take place on Wednesday, Nov. 8, at YouTube Theater at Hollywood Park in Inglewood, California. The concert will then air on Sunday, Dec. 10, at 8:30 p.m. ET/8 p.m. PT, as a live concert TV special celebrating the profound history and monumental cultural impact that hip-hop has made around the world.

The “A GRAMMY Salute To 50 Years Of Hip-Hop” live concert is open to the public. Tickets are on sale now.

Explore More Of "A GRAMMY Salute to 50 Years of Hip-Hop"

Full concert details are below:

Concert:
Wednesday, Nov. 8, 2023 (tonight)
Doors: 6 p.m. PT
Concert: 7 p.m. PT          

Venue:
YouTube Theater
1011 Stadium Dr.
Inglewood, CA 90305

Full List Of Confirmed Performers For "A GRAMMY Salute To 50 Years Of Hip-Hop": 

2 Chainz

Akon

Arrested Development

Battlecat

Big Daddy Kane

Black Sheep

Black Thought

Blaqbonez

Boosie Badazz

Bun B

Chance The Rapper

Coi LeRay

Common

Cypress Hill

D-Nice

De La Soul

Digable Planets

DJ Diamond Kuts

DJ Greg Street

DJ Jazzy Jeff and the Fresh Prince

DJ Quik

DJ Trauma

Doug E. Fresh

E-40

GloRilla

Gunna

J.J. Fad

Jeezy

Jermaine Dupri

Kool DJ Red Alert

The Lady of Rage

Latto

LL Cool J

Luniz

MC Lyte

MC Sha-Rock

Monie Love

Mustard

Nelly

The Pharcyde

Public Enemy

Queen Latifah

Questlove

Rakim

Remy Ma

Rick Ross

Roddy Ricch

Roxanne Shanté

Spinderella

Styles P

T.I.

Talib Kweli

Three 6 Mafia

Too $hort

Tyga

Uncle Luke

Warren G

YG

Yo-Yo

^Names in bold indicate newly added artists.

Purchase tickets here.

Stay tuned to GRAMMY.com for more news and updates about "A GRAMMY Salute to 50 Years of Hip-Hop."

A GRAMMY Salute to 50 Years of Hip-Hop is produced by Jesse Collins Entertainment. Jesse Collins, Shawn Gee, Dionne Harmon, Claudine Joseph, LL COOL J, Fatima Robinson, Jeannae Rouzan-Clay, and Ahmir "Questlove" Thompson for Two One Five Entertainment serve as executive producers and Marcelo Gama as director of the special.

Hip-Hop Just Rang In 50 Years As A Genre. What Will Its Next 50 Years Look Like?

Adele at the 2017 GRAMMYs
Adele at the 2017 GRAMMYs.

Photo: Phil McCarten/CBS via Getty Images

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GRAMMY Rewind: Adele Urges That Beyoncé's "Monumental" 'Lemonade' Should've Won Album Of The Year In 2017

Before Adele and Beyoncé find out who will win Album Of The Year at the 2023 GRAMMYs, revisit the emotional moment when Adele pleaded for Beyoncé's album 'Lemonade' to take home the golden gramophone instead of her own '25' in 2017.

GRAMMYs/Feb 3, 2023 - 06:00 pm

The 2017 GRAMMYs were a massive night for Adele, who swept all five categories for which she was nominated. But when she was crowned the Album Of The Year winner, the "Hello" singer couldn't help but argue that Beyoncé deserved it.

In this episode of GRAMMY Rewind, revisit the emotional moment between Adele and Beyoncé as the British star claimed her Album Of The Year GRAMMY for 25. After thanking her collaborators for their encouragement to release 25 and calling the win "full-circle," Adele choked up as she acknowledged Beyoncé's Lemonade that was also nominated in the category.

"I can't possibly accept this award. And I'm very humbled, and I'm very grateful and gracious, but my artist of my life is Beyoncé," Adele said as she held back tears. "This album was so monumental, and so well-thought-out and so beautiful and soul-bearing…and all us artists here, we f—ing adore you."

The heartfelt acknowledgement had the crowd roaring, but most poignantly brought Beyoncé to tears as she mouthed "I love you" to Adele. (Lemonade did get some GRAMMY love that night, winning Best Urban Contemporary Album and lead single "Formation" won Best Music Video.)

There could be another powerful Adele/Beyoncé moment at the 2023 GRAMMYs, as the two are once again nominated for Album Of The Year, as well as Song Of The Year and Record Of The Year.

Press play on the video above to watch Adele's tearful acceptance speech. Keep checking back to GRAMMY.com for more episodes of GRAMMY Rewind, and make sure to tune into CBS on Feb. 5 to watch the 2023 GRAMMYs.

A Look At The Nominees For Album Of The Year At The 2023 GRAMMY Awards