There were plenty of rapper/DJ duos before DJ Jazzy Jeff & the Fresh Prince. Most notably, T La Rock & Jazzy Jay released the influential 1984 single "It's Yours," Def Jam's first release as a rap label run by Rick Rubin and Russell Simmons. There was Mantronix, consisting of MC Tee and producer Kurtis Mantronik, who had their first hit with "Fresh Is the Word" a year later. Well before that, '70s hip-hop pioneer Kool Herc was a DJ known for getting the party started with rhymer Coke La Rock.

But the Philadelphia duo of Jeffrey Townes and Will Smith went beyond their predecessors in several important ways, and set up a prototype of the rapper/DJ — or, as music-making techniques changed, rapper/producer — combination that would explode in the years following their success.

By the time Jeff and Will (and their third member, beatboxer Ready Rock C) released their first single in 1986, duos were a thing in pop music: Soft Cell, Erasure, Eurythmics. The prominence of musical pairs would continue to grow over the next few years, largely because of technology. 

As a 1987 Philadelphia Inquirer article headlined "Pop’s New Dynamic Duos" pointed out, "The electronic age has yielded not only a new kind of music, via synthesizers, sequencers, drum machines, digital audio computers, hardware and software, but it has also spawned a new kind of group: duos in which one [person] sings and the other pushes buttons."

This division of labor — one person on music and one on lyrics — worked perfectly in hip-hop, a genre that came out of parties where a DJ spun records and someone on a mic hyped up the crowd. But when it came to DJ Jazzy Jeff & the Fresh Prince, unlike some of their predecessors, it was clear they were a team: Not only were they co-billed, but the DJ's name came first. 

That's largely because Jeff was the virtuoso. While Will had the movie-star chemistry and funny stories, Jeff was the music obsessive and the innovative record-spinner who implemented new techniques — most notably, the robotic-sounding "transformer" scratch, which Will takes credit for naming in his 2021 memoir. 

And Jeff was the one who proved his hip-hop bona fides by defeating all comers and being crowned the best DJ in the land at the 1986 New Music Seminar. It's a scene that rightfully opens up the very first episode of Smith's new podcast, a good indication of exactly how important that battle was to Will, Jeff and the entire hip-hop world at the time. (You can listen to Jeff's winning routines here).

Putting Jeff's name first in the pairing made sense in a number of ways: not only was he unimpeachably credentialed and respected, but the order itself was also a nod to the DJ's primacy in the origins of hip-hop, and in the group's home city of Philly. Whether all of those ideas were consciously considered in how they named themselves or not, they were all there in how the duo was considered.

The equality of members was emphasized from the very beginning in their music, too. Sure, their first single was the wacky, I Dream of Jeannie theme-quoting story-song "Girls Ain't Nothing But Trouble." But their second was a tribute to "The Magnificent Jazzy Jeff."

They kept that balance throughout their early career as a group. Their second album, He's the DJ, I'm the Rapper, had it throughout — in its title, and especially in its songs.

The record marked another pivotal moment for rap, as it was the genre's first double album. The first two sides had plenty of Will's stories ("Parents Just Don't Understand"; "A Nightmare on My Street"), but sides C and D — billed as a "Bonus Scratch Album" — belonged almost entirely to Jeff.

Whether it was Will and Jeff's success, the overall prominence of duos across genres, or just something in the water, within a few years of DJ Jazzy Jeff & the Fresh Prince getting their start, co-billed DJ/emcee duos were pretty much everywhere. There was Eric B & Rakim, whose first single came out the same year as Will and Jeff's, and Cash Money & Marvelous, who released their first single one year later. 

We also can't forget L.A.'s entry into the sweepstakes, Rodney-O & Joe Cooley, whose 1987 single "Everlasting Bass" was the city's pre-gangsta rap anthem. X-Clan compatriots Unique & Dashan came out in 1989 and, like Rodney-O and Cooley, billed the rapper first. DJ Chuck Chillout & Kool Chip had limited releases as a team — one single and one album to follow it up — but they made an impact regardless. By the dawn of the 1990s, the equally billed DJ/rapper duo was a hip-hop trope. 

It was a format that would morph over the years. First, into groups like Gang Starr, which consisted of a rapper and a DJ/producer subsumed under a single entity name. Later, into MF DOOM's album-length producer collaborations like Madvillainy (Madlib) and The Mouse and the Mask (Danger Mouse). And even today, into rapper/producer pairings like Drake and Noah "40" Shebib, 21 Savage and Metro Boomin, or The Alchemist and essentially everybody in the world. 

Without DJ Jazzy Jeff & the Fresh Prince, the world might not have paid so much attention to all of these efforts. If there's one thing that Jeff and Will showed us, it's that in rap music or anywhere else, there's real power in teamwork.

DJ Jazzy Jeff & the Fresh Prince will reunite as part of "A GRAMMY Salute To 50 Years Of Hip-Hop," which will air Sunday, Dec. 10, from 8:30 to 10:30 p.m. ET and 8 to 10 p.m. PT. Tune in on the CBS Television Network, and stream live and on demand on Paramount+.

Every album comes with a backstory, but not many come with two. Rakim's new project G.O.D's Network (REB7RTH), out July 26, came together in a few quick months, from signing a deal in February 2024 to completion in June. The process was spurred by one dedicated A&R person frantically combing through his network of rappers to get guest verses over beats produced by the God MC himself.

But to hear that A&R man, Matt "M80" Markoff, tell it, creating the seven-song project didn't take four months. It took four years.

"I've known [Rakim's longtime manager] Matt [Kemp] and Rakim since 2007," Markoff tells me when I get him on the phone in late June. "They're used to getting calls from me a couple of times a year just for, like, show referrals, verse referrals, things of that nature."

Back at the beginning of the pandemic, Markoff had been talking to the folks at Fat Beats, the venerable record store-turned-distributor that's a huge name in independent hip-hop. He mentioned Rakim's name to the company, and Fat Beats responded that they'd love a project from the God MC. The original pitch, Markoff remembers, was "a three or four song EP with some remixes."

Rakim quoted his price, Fat Beats agreed, and the project was underway, with the emcee meeting with producers to look for beats. But Rakim, who hasn't released a solo album since 2009's The Seventh Seal, is not one to be hurried.

"Ra was having [DJ] Premier and Pete Rock and Ninth Wonder and some of these people come to the studio," Markoff says. "Because of scheduling conflicts and stuff and, you know, normal course of life, it just wasn't right. The vibe wasn't there."

That's where Jazzy Jeff came into play. Rakim and the legendary DJ began working together and, per Markoff, it "just meshed." It seemed like, instead of a handful of songs, a full-length record was in the offing.

"As soon as they finish the first song, I walk into Fat Beats and say, ‘Hey, this is what we're doing now,'" the A&R man recalls. "Instead of Rakim with random producers, it's Rakim/Jazzy Jeff. That'll be huge."

Then…nothing.

A few years pass, and the Rakim and Jazzy Jeff project is still unfinished. (Rakim described its status as "We have a couple records already done.") Fat Beats, which was on the auction block (it was eventually sold in March 2024), wants its money back. Rakim obliges, and everyone seems set to forget about the whole thing.

Markoff, however, was not about to give up on working with the man he calls "my favorite emcee of all time."

The revamped album started its life as not an album at all. Instead, the original conception was a model Markoff had used before: licensing beats by people not typically thought of as producers. In this case, he'd be offering aspiring rappers the chance to get beats by arguably the most influential rapper of all time. 

"He's taken people who are not necessarily known as producers and put together beat packages for them," manager Matt Kemp says of Markoff. "And then, one of the things he does is he goes out and he licenses those beats through a company that he has. If you're a European artist that wouldn't necessarily have access to things like that, you can get it."

So that, as of February of this year, was the (revamped) plan: have Rakim do six beats and one verse, and sell non-exclusive licenses, so that any rapper, anywhere in the world, who wants to use them in a song of their own could do so. This, indeed, was a vision that was followed through all the way to the finish line — you can see the end result released July 12, priced between $700-$1,050 depending on what you want to do with the beats and the rhyme, here.

But along the way to creating that package, things got significantly more complicated. As Rakim was making the beats, he found he really liked them. In some cases, he even wanted to rhyme on them himself.

"As the beats started coming together and Rakim was really in the studio and we started putting the rhymes onto them, we realized that it was bigger just than that [original vision]," Matt Kemp said.

The wheels started turning. Rakim, the God MC, as a producer? That would be a project worth sharing with the world, not just a few aspiring artists.

As it turns out, unbeknownst even to many Ra fans, the rapper has been making beats since the beginning. In fact, he produced — and played drums on — one of Eric B and Rakim's classic songs, 1992's "Juice (Know the Ledge)." So producing an entire project didn't seem like such a big stretch after all. 

"I always was attached to making beats," Rakim explains to me. "But I got to the point where I'm confident with my production now. I got the chance to produce the album and jumped at the opportunity." 

Rakim, as has been well documented over the years, comes from a musical family. His older brother Ronnie was a keyboard player of some note with his own claim on rap history, his other brother Stevie is also keyboardist who performed on some Eric B. and Rakim songs, and the rapper's aunt is the late R&B legend Ruth Brown. So when making beats, Ra will often play drums, bass, guitar, or piano. (He cops to enlisting one of his brothers if the keyboard part gets too complicated.)

He describes his production style this way: "You try to add on to the sample, and enhance certain sounds that you hear. Or you might just add a melody that you feel enhances the sample as well." 

In addition to playing instruments on the project, Rakim also plays the turntable.

"I always knew how to DJ, and I like being able to enjoy the project from a different seat," he tells me. "I enjoyed putting the music together, coming up with the scratch patterns."

So with the musical side of the equation firmly in place, what about the vocals? Rakim was inspired to add verses on a few songs, and hooks on a few more.

"It's mostly a project that I was supposed to be producing," he explains. "In the midst of that, there's certain beats that I'm playing and I'm like, ‘I gotta rhyme on this one,' or, ‘I got a rhyme that fits this one perfectly.'"

The question was, what to write about? After a decade and a half without an album, the rapper had a lot to discuss, and needed to find new ways to say it.

For the project's lead single, "BE ILL," he got in plenty of internal rhymes. And the song's tempo allowed him to come up with different rhythms.

"When tracks are at that speed, I'm able to manipulate time and space to come up with different rhythms because I have so much time and space to deal with," he says. "It was one of them songs I loved rhyming to. Just having fun with words and phrases, and at the same time having so much on my mind to say."

"I'm trying to say a lot of things," Ra admits when discussing his writing on the album. "It's hard to just come back and say a verse when you've been gone so long. So I tried to be very specific and cautious with the words that I chose, and try to be entertaining at the same time. So it was a little nerve wracking."

Even with Rakim's vocal contributions (he ends up with either verses or hooks on six of the project's seven tracks), more was needed to complete the songs. That's where Markoff really got going.

"Literally, I didn't waste a single day," he remembers. "I was calling the artists in my network. I reached out to each artist one by one, and let each artist go through the folder [of beats] with me and make their picks."

Among the artists Markoff reached out to were several members of the Wu-Tang Clan. He has a long relationship with the crew, having worked with them on several projects including the well-regarded 2005 album Wu-Tang Meet the Indie Culture.

Markoff recalls the exact moment when he lined up Wu member Masta Killa for his appearance on what became "BE ILL."

"I was at the first ever Wu-Tang Clan residency in Vegas, and I told Masta Killa, ‘Dude, I just got these Rakim beats 10 minutes ago.' I played 10 seconds of the second beat, which was the beat for ‘BE ILL.' And he was like, ‘That's the one.'" 

A different Wu-Tang show was responsible for one of the album's other notable guest appearances, Cash Money stalwart B.G. The two met at the concert, and the Louisiana rapper was in the studio "48 hours later," Markoff recalls.

For a handful of artists he had good long-term relationships with, Markoff let them choose which of Rakim's beats they wanted to rap over. In addition to Masta Killa, he names Chino XL, Hus Kingpin, 38 Spesh, and TriState as being on that short list. After that, he says, it was all his decision. 

The end result is a list of some of the top rappers in his Rolodex: Kool G. Rap, Method Man, Kurupt, Canibus, KXNG Crooked, Skyzoo, Joell Ortiz, and many more — including an outro from Snoop Dogg. But one of the most surprising things on the tracklist is that a number of the guests aren't alive anymore.

Nipsey Hussle, Prodigy, DMX, and Fred the Godson have verses on the record. All of them were people Markoff had worked with in some capacity over the course of his career. He says that all of the verses were "in my stash or under my ownership." So when he was looking for material for the Rakim project, they were a perfect fit.

The Nipsey Hussle contribution in particular stood out so much that the entire song, "Love Is the Message," was designed around it. The project's engineer placed Neighborhood Nip's verse first, and everyone else listened to that when recording.

"We kind of glorified who he is, and came up with the title ‘Love Is the Message' to put everything in perspective," Rakim tells me. "So everybody vibed off of that and everything that we implemented had to have that feel or had to be in that direction." 

One thing Rakim noticed as he was listening to the contributions coming in? Many of them were paying tribute to him. In particular, B.G. says in his verse that he's "on a song with the greatest." 

"To hear things like that from my peers is a beautiful thing," says Rakim, who also admits to tearing up when hearing Snoop Dogg praise him on the outro of one of the album's songs. "Hip-hop is one of the more, I guess, feisty genres. It's hard to get that love from your peers. So it's a real blessing to hear it from people like that, to hear what they think of you and to say that on records. A lot of people might think that of you, but would never say it on a record."

For Markoff, B.G.'s tribute was particularly meaningful because of the rapper's history. He began his career in a duo, and later a quartet, with another rapper sometimes considered the greatest of all time, Lil Wayne.

"For B.G. to have that history, but acknowledge Rakim — I was speechless," Markoff confides. "It was really cool to see. It's like, ‘I'm not just going to say my partner, my friend, my confidant Lil Wayne's the best because we grew up together.'"

Finally, after all the guest verses came in, the project was ready. Seven songs, entirely produced by Rakim, with raps by him and a broad cross-section of artists. The question, then: what exactly is this project? An album? An EP? Rakim's big comeback? A teaser for his eventual full-length return?

To Markoff, none of these labels are important. He's not concerned about fans being disappointed that a project under Rakim's name features only a handful of the rapper's verses.

 "The fan is going to look at it however they want to look at it," he says. "The negative people will stay negative. It wouldn't matter if it was the greatest album of all time. The positive people that are so grateful that I stepped up to the plate to help bring new Rakim music to the world are going to love it."

After all, he continues, "The whole point originally when we started making it was letting his peers shine on Rakim beats. The fact that this project morphed into something that Rakim literally is on 95% of, I couldn't have asked for more of a blessing."

So Matt Markoff, the boy who fell in love with Rakim's music at 12 is now, three decades later, putting out music from his hero.

"Dream fulfilled," he says right before we hang up. "Now I gotta figure out what I'm going to do for the rest of my life." 

It may be hard to believe, but Weekend 1 of Coachella 2024 is already over. Clearly, time flies when you’re having fun — particularly when beholding the world’s leading artists, convened in the Indio desert in California.

If you weren’t there, the festival was filmed, of course. You can enjoy Coachella from the comfort of your own home, sans-sunburn, undrenched with champagne.

As you survey Coachella’s sold-out first weekend, read on for 20 performances, debuts and moments that surprised and touched us from Coachella Weekend 1.

Lana Del Rey's Headlining Set Brought Out GRAMMY Winners Billie Eilish, Jon Batiste & Jack Antonoff

After rolling deep up to her desert set on a fleet of motorcycles for her Friday performance, Lana Del Rey infused her iconic sad-girl pop persona into every facet of her Gatsby-esque performance. 
Her headlining set also included some special GRAMMY-winning guests: Jon Batiste and 2024 Producer Of The YearJack Antonoff both accompanied on piano, while Billie Eilish joined her idol on stage for duet performances of "Ocean Eyes" and "Video Games." Sharing a moment with her hero on stage at the end of the set, Eilish declared, "This is the reason for half you bitches’ existence, including mine.”

Tyler, The Creator Brings Out Childish Gambino, A$AP Rocky, Kali Uchis and Charlie Wilson

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Saturday's main stage event kicked off with a ruckus 80-minute set by creative magnet Tyler, The Creator, who transformed the stage into an ever-changing desert scene to host fellow performers.

First up, Childish Gambino hit the stage to perform a duet of "Running Out of Time," before A$AP Rocky joined for a performance of two tracks, "Potato Salad" and "Who Dat Boy."

Tyler admitted he once saw both as rivals, but now considers them friends. Kali Uchis also returned to the desert stage with Tyler for a quick appearance as well as legendary singer/songwriter Charlie Wilson, who made an unexpected appearance to accompany Tyler on a laid-back version of "EARFQUAKE." 

No Doubt Made Their Grand Re-Entrance (With Olivia Rodrigo!)

No Doubt electrified Coachella with their first performance in nine years, featuring all original members and a blend of eclectic hits that defined their career. Their memorable reunion set highlighted their timeless appeal and was punctuated by a surprise appearance from pop sensation Olivia Rodrigo for a duet performance of No Doubt classic, "Bathwater."

Taylor Swift and Travis Kelce Show Up To Support Ice Spice And Jack Antonoff's Bleachers

The Queen of Pop, Taylor Swift herself, showed up on Sunday with her boyfriend Travis Kelce among the crowds to support her friends: producer and Bleachers band member Jack Antonoff and Eras tourmate Ice Spice. 

Will Smith Joined J Balvin For The “Men In Black” Theme

What slap? Last year, Will Smith appeared at “A GRAMMY Salute To 50 Years Of Hip Hop” as one half of DJ Jazzy Jeff and the Fresh Prince. And at Coachella 2024, the world was treated to another throwback, as he and four-time GRAMMY nominee J Balvin performed the immortal theme to Men in Black.

Doja Cat Brought Out A$AP Rocky, 21 Savage and Teezo Touchdown

GRAMMY winner and 19-time nominee Doja Cat turned in a performance heavy on rap — and also puppet dinosaurs. As per the former, A$AP Rocky, 21 Savage and Teezo Touchdown touched down, collaborating with Doja on “Urrrge,” “N.H.I.E.,” and “Masc,” respectively.

Ice Spice Previewed A New Song Onstage

Something’s stirring in Ice Spiceworld. At Coachella, she wowed with her live debut of a new song that sampled Sean Paul’s 2005 track “Gimme the Light.” (She closed out with “Think U the Shit (Fart).”)

As reported earlier in April, Ice Spice is going to make her acting debut in Spike Lee’s new movie High and Low, starring Denzel Washington. 

Peso Pluma Made His Coachella Debut

¡Corridos tumbados de por vida! In the wake of his big win at the 2024 GRAMMYs — Best Música Mexicana Album (Including Tejano), for GÉNESIS — Peso Pluma lit up Coachella 2024 with that signature fusion of folky guitar ballads and modern hip-hop, with special guests including Becky G and Arcángel.

Lil Uzi Vert Previewed A New Song Onstage

Ice Spice wasn’t the only act to preview new material at Coachella 2024. Enter four-time GRAMMY nominee Lil Uzi Vert, who performed a hypnotic and — again — unnamed track, one that seemed to be tailor-made for Coachella.

A Mini-Fugees Reunion Went Down (Thanks To YG Marley)

Lauryn Hill and Wyclef Jean are no strangers to reigniting the Fugees spirit onstage — they did so at Essence Fest 2022, while GRAMMY.com was reporting on site. This time, they kept it in the family; during Hill’s son YG Marley’s set, both Fugees came out, playing classics like “Killing Me Softly.” (The embattled Pras wasn’t present.)

Blur Announced This Was Their Last Performance Together

Social media is currently abuzz at the allegedly unresponsive audience for Blur — but what’s a viral, out-of-context clip supposed to prove, anyway? Whatever the case may be, after their rollicking set, Damon Albarn and company declared that the Britpop icons were entering another hiatus.

Bizarrap Brought Out Shakira

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Mega-watt Argentine producer Bizarrap brought his BZRP Music Sessions to the Coachella stage and included a surprise appearance from superstar Shakira.

Shakira and Bizarrap won the Latin GRAMMY for Song Of The Year at the 2023 Latin GRAMMYs for "Shakira: Bzrp Music Sessions, Vol. 53," a featured track on her fresh-out-the-trap album, Las Mujeres Ya No Lloran. 

Billie Eilish Threw A Special “Billie & Friends” Party & Hyped Up The Crowd With The Killers’ “Mr. Brightside”

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After surprising fans during Lana Del Rey's Friday set, Billie Eilish treated fans and special guests to a preview of her new album, Hit Me Hard and Soft at the Do LaB Stage on Saturday night.

The previewed songs were well-received by an enthusiastic set of attendees who were introduced to yet-to-debut tracks "“Lunch,” "L’Amour De Ma Vie," and "Chihiro." 

"Yo Gabba Gabba!" Showed Up To The Aquabats’ Pool Party

Christian Jacobs, lead singer of the Aquabats, co-created the "Yo Gabba Gabba!" TV show — and the colorful cast of costumed characters showed up to their pool party! This marks yet another example of ska picking up at Coachella — see the transcendent No Doubt and Sublime performances.

Sublime Made Their Coachella Debut With Jakob Nowell

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As you may have read, Sublime are back, against the odds — not with Rome, but with Jakob Nowell, original Sublime frontman Bradley’s son. (It must be said: Bradley died at 28, ending the band’s original run; as he takes the guitar and mic, Jakob himself is 28.)

Speaking of the guitar — he wielded his old man’s, in an emotional and electrifying set that proved these songs’ durability and beyond.

Vampire Weekend Brought Paris Hilton Onstage To Play Cornhole

Life imitates Mad Libs! The beloved indie rockers are out promoting their new album, 2024’s Only God Was Above Us — and who better to cheerlead than the one and only Paris Hilton, to play the classic bean bag game with the crew?

Dom Dolla Brought Out Nelly Furtado

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Dance/electronic sensation Dom Dolla returned to Coachella for a charged set featuring festival first-timer Nelly Furtado who joined to perform their GRAMMY-nominated track, "Eat Your Man."

Furtado gave her all during the rousing performance, a testament to the duo's synergy after Dom Dolla brought the singer out of a six year hiatus to work together on the song.

Sky Ferreira Made A Surprise Appearance With Kevin Abstract

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If Sky Ferreira seems like an unlikely candidate to belt out a Lady A hit, think again. The singer/songwriter brought newfound heft to the five-time GRAMMY winners’ classic hit, “Need You Now,” with Kevin Abstract.

Does this foreshadow a reappraisal of the country mainstays’ catalog? Once the dust settles re: the ska revival, we’ll have that conversation.

Kesha Showed Up To Rock With Reneé Rapp (And Diss A Certain Disgraced Rapper)

“Wake up in the morning feeling like P. Diddy,” Kesha once rapped, in her inescapable 2009 hit “Tik Tok.” Well, that didn’t age well, and Kesha knew that. So she changed “P. Diddy” to “me” — and if that’s just going to be the official lyric now, that’s fine by the music industry. Reneé Rapp, of Mean Girls fame, bolstered her.

Mac DeMarco Joined Forces With Lil Yachty

Mac DeMarco’s been a savvy chameleon at this stage in his career, prioritizing brainy collaborations over typical album release cycles.

He has two songwriting credits on Yachty’s game changing 2023 album Let’s Start Here, and during Yachty’s performance, he showed up to perform two of his song songs: “On The Level,” from 2017’s This Old Dog, and “Chamber of Reflection,” from his decade-old album Salad Days.

Additional reporting by Nina Frazier.

10 Must-See Artists At Coachella 2024: Skepta, The Last Dinner Party, Mdou Moctar, Cimafunk & More

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'Run-DMC' At 40: The Debut Album That Paved The Way For Hip-Hop's Future

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Forty years ago, Run-DMC released their groundbreaking self-titled album, which would undeniably change the course of hip-hop. Here's how three guys from Queens, New York, defined what it meant to be "old school" with a record that remains influential.

Shawn Setaro

|GRAMMYs/Mar 27, 2024 - 03:49 pm

"You don't know that people are going to 40 years later call you up and say, ‘Can you talk about this record from 40 years ago?’"

That was Cory Robbins, former president of Profile Records, reaction to speaking to Grammy.com about one of the first albums his then-fledgling label released. Run-DMC’s self-titled debut made its way into the world four decades ago this week on March 27, 1984 and established the group, in Robbins’ words, "the Beatles of hip-hop." 

Rarely in music, or anything else, is there a clear demarcation between old and new. Styles change gradually, and artistic movements usually get contextualized, and often even named, after they’ve already passed from the scene. But Run-DMC the album, and the singles that led up to it, were a definitive breaking point. Rap before it instantly, and eternally, became “old school.” And three guys from Hollis, Queens — Joseph "Run" Simmons, Jason "Jam Master Jay" Mizell, Darryl "D.M.C." McDaniels — helped turn a burgeoning genre on its head.

What exactly was different about Run-DMC? Some of the answers can be glimpsed by a look at the record’s opening song. "Hard Times" is a cover of a Kurtis Blow track from his 1980 debut album. The connection makes sense. Kurtis and Run’s older brother Russell Simmons met in college, and Russell quickly became the rapper’s manager. That led to Run working as Kurtis’ DJ. Larry Smith, who produced Run-DMC, even played on Kurtis’ original version of the song.

But despite those tie-ins, the two takes on "Hard Times" are night and day. Kurtis Blow’s is exactly what rap music was in its earliest recorded form: a full band playing something familiar (in this case, a James Brown-esque groove, bridge and percussion breakdown inclusive.)

What Run-DMC does with it is entirely different. The song is stripped down to its bare essence. There’s a drum machine, a sole repeated keyboard stab, vocals, and… well, that’s about it. No solos, no guitar, no band at all. Run and DMC are trading off lines in an aggressive near-shout. It’s simple and ruthlessly effective, a throwback to the then-fading culture of live park jams. But it was so starkly different from other rap recordings of the time, which were pretty much all in the style of Blow’s record, that it felt new and vital.

"Production-wise, Sugar Hill [the record label that released many key early rap singles] built themselves on the model of Motown, which is to say, they had their own production studios and they had a house band and they recorded on the premises," explains Bill Adler, who handled PR for Run-DMC and other key rap acts at the time.

"They made magnificent records, but that’s not how rap was performed in parks," he continues. "It’s not how it was performed live by the kids who were actually making the music."

Run-DMC’s musical aesthetic was, in some ways, a lucky accident. Larry Smith, the musician who produced the album, had worked with a band previously. In fact, the reason two of the songs on the album bear the subtitle "Krush Groove" is because the drum patterns are taken from his band Orange Krush’s song “Action.”

Read more: Essential Hip-Hop Releases From The 1970s: Kurtis Blow, Grandmaster Flash, Sugarhill Gang & More

But by the time sessions for Run-DMC came around, the money had run out and, despite his desire to have the music done by a full band, Smith was forced to go without them and rely on a drum machine. 

His artistic partner on the production side was Russell Simmons. Simmons, who has been accused over the past seven years of numerous instances of sexual assault dating back decades, was back in 1983-4 the person providing the creative vision to match Smith’s musical knowledge.

Orange Krush’s drummer Trevor Gale remembered the dynamic like this (as quoted in Geoff Edgers’ Walk This Way: Run-DMC, Aerosmith, and the Song that Changed American Music Forever): “Larry was the guy who said, 'Play four bars, stop on the fifth bar, come back in on the fourth beat of the fifth bar.' Russell was the guy that was there that said, ‘I don’t like how that feels. Make it sound like mashed potato with gravy on it.’”

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It wasn’t just the music that set Run-DMC apart from its predecessors. Their look was also starkly different, and that influenced everything about the group, including the way their audience viewed them.

Most of the first generation of recorded rappers were, Bill Adler remembers, influenced visually by either Michael Jackson or George Clinton and Parliament-Funkadelic. Run-DMC was different.

"Their fashion sense was very street oriented," Adler explains. "And that was something that emanated from Jam Master Jay. Jason just always had a ton of style. He got a lot of his sartorial style from his older brother, Marvin Thompson. Jay looked up to his older brother and kind of dressed the way that Marvin did, including the Stetson hat. 

"When Run and D told Russ, Jason is going to be our deejay, Russell got one look at Jay and said, ‘Okay, from now on, you guys are going to dress like him.’"

Run, DMC, and Jay looked like their audience. That not only set them apart from the costumed likes of Grandmaster Flash and the Furious Five, it also cemented the group’s relationship with their listeners. 

"When you saw Run-DMC, you didn’t see celebrity. You saw yourself," DMC said in the group’s recent docuseries. 

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Another thing that set Run-DMC (the album) and Run-DMC (the group) apart from what came before was the fact that they released a cohesive rap album. Nine songs that all belonged together, not just a collection of already-released singles and some novelties. Rappers had released albums prior to Run-DMC, but that’s exactly what they were: hits and some other stuff — sung love ballads or rock and roll covers, or other experiments rightfully near-forgotten.

"There were a few [rap] albums [at the time], but they were pretty crappy. They were usually just a bunch of singles thrown together," Cory Robbins recalls.

Not this album. It set a template that lasted for years: Some social commentary, some bragging, a song or two to show off the DJ. A balance of records aimed at the radio and at the hard-core fans. You can still see traces of Run-DMC in pretty much every rap album released today.

Listeners and critics reacted. The album got a four-star review in Rolling Stone with “the music…that backs these tracks is surprisingly varied, for all its bare bones” and an A minus from Robert Christgau who claimed “It's easily the canniest and most formally sustained rap album ever.” Just nine months after its release, Run-DMC was certified gold, the first rap LP ever to earn that honor. "Rock Box" also single-handedly invented rap-rock, thanks to Eddie Martinez’s loud guitars. 

There is another major way in which the record was revolutionary. The video for "Rock Box" was the first rap video to ever get into regular rotation on MTV and, the first true rap video ever played on the channel at all, period. Run-DMC’s rise to MTV fame represented a significant moment in breaking racial barriers in mainstream music broadcasting. 

"There’s no overstating the importance of that video," Adler tells me. vIt broke through the color line at MTV and opened the door to a cataclysmic change." 

"Everybody watched MTV forty years ago," Robbins agrees. "It was a phenomenal thing nationwide. Even if we got three or four plays a week of ‘Rock Box’ on MTV, that did move the needle."

All of this: the new musical style, the relatable image, the MTV pathbreaking, and the attendant critical love and huge sales (well over 10 times what their label head was expecting when he commissioned the album from a reluctant Russell Simmons — "I hoping it would sell thirty or forty thousand," Robbins says now): all of it contributed to making Run-DMC what it is: a game-changer.

"It was the first serious rap album," Robbins tells me. And while you could well accuse him of bias — the group making an album at all was his idea in the first place — he’s absolutely right. 

Run-DMC changed everything. It split the rap world into old school and new school, and things would never be the same.

Perhaps the record’s only flaw is one that wouldn’t be discovered for years. As we’re about to get off the phone, Robbins tells me about a mistake on the cover, one he didn’t notice until the record was printed and it was too late. 

There was something (Robbins doesn’t quite recall what) between Run and DMC in the cover photo. The art director didn’t like it and proceeded to airbrush it out. But he missed something. On the vinyl, if you look between the letters "M" and "C,", you can see DMC’s disembodied left hand, floating ghost-like in mid-air. While it was an oversight, it’s hard not to see this as a sign, a sort of premonition that the album itself would hang over all of hip-hop, with an influence that might be hard to see at first, but that never goes away. 

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Baby Keem (left) at the 2022 GRAMMYs.

Photo: Matt Winkelmeyer/Getty Images

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GRAMMY Rewind: Watch Baby Keem Celebrate "Family Ties" During Best Rap Performance Win In 2022

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Revisit the moment budding rapper Baby Keem won his first-ever gramophone for Best Rap Performance at the 2022 GRAMMY Awards for his Kendrick Lamar collab "Family Ties."

D. Mariah

|GRAMMYs/Feb 23, 2024 - 05:50 pm

For Baby Keem and Kendrick Lamar, The Melodic Blue was a family affair. The two cousins collaborated on three tracks from Keem's 2021 debut LP, "Range Brothers," "Vent," and "Family Ties." And in 2022, the latter helped the pair celebrate a GRAMMY victory.

In this episode of GRAMMY Rewind, turn the clock back to the night Baby Keem accepted Best Rap Performance for "Family Ties," marking the first GRAMMY win of his career.

"Wow, nothing could prepare me for this moment," Baby Keem said at the start of his speech.

He began listing praise for his "supporting system," including his family and "the women that raised me and shaped me to become the man I am."

Before heading off the stage, he acknowledged his team, who "helped shape everything we have going on behind the scenes," including Lamar. "Thank you everybody. This is a dream."

Baby Keem received four nominations in total at the 2022 GRAMMYs. He was also up for Best New Artist, Best Rap Song, and Album Of The Year as a featured artist on Kanye West's Donda.

Press play on the video above to watch Baby Keem's complete acceptance speech for Best Rap Performance at the 2022 GRAMMYs, and check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

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