The Latin GRAMMYs may be an integral part of the Latin Recording Academy, but that's just one night of the year. Enter the Latin GRAMMY Cultural Foundation — a 501(c)(3) charitable organization established by The Latin Recording Academy in 2014. Its mission is to become a global champion of music education, and empower communities through Latin music and culture.

The Latin GRAMMY Cultural Foundation just announced that Latin GRAMMY-winning singer-songwriter Sebastián Yatra will sponsor its prestigious Prodigy Scholarship toward a bachelor's degree at Berklee College of Music for the 2024 fall semester.

The Foundation's scholarship provides up to $200,000 in financial aid for music students in need. The nine-year-old scholarship has been co-sponsored by iconic Latin music creators including: Nicky Jam (2023), Sofia Carson (2022), Juanes (2021), Julio Iglesias (2020), Emilio and Gloria Estefan (2019), Carlos Vives (2018), Miguel Bosé (2017), Juan Luis Guerra (2016), and Enrique Iglesias (2015).

"Joining the Latin GRAMMY Cultural Foundation for their annual Prodigy Scholarship is beautiful because I'm part of something that I would've wished for as a young kid. One of my big dreams was to study music at Berklee and although my career took a different path which I'm super grateful for, I would've loved to have that kind of preparation and knowledge," Yatra said in a statement.

"I hope that the person who gets this opportunity takes full advantage of the scholarship and enjoys it to the max," he added. "I'll be looking out for applicants that share a lot of heart and sincerity in their art."

The scholarship announcement comes as a follow-up to the artist's role as host during the 24th Annual Latin GRAMMYs, where he both performed and shared on-air about his enthusiasm for the Foundation — thereby inviting the world to join in and support Latin music education.

The Colombian American artist first joined forces with the Foundation in 2019 for Latin GRAMMY In The Schools in Miami – a summit for middle school and high school music students to learn about the industry from talented Latin artists and music professionals.

Additionally, Gibson Gives – Gibson's philanthropic arm – will sponsor three Tuition Assistance Scholarships of up to $10,000 each, for students pursuing a music education with electric or acoustic guitar as their principal instrument.

Applications for all 44 scholarships available in 2024 are now open and available to music students between the ages of 17 and 25. The additional 43 scholarships available in addition to the Sebastián Yatra Scholarship are as follows:

• Three (3) Gifted Tuition Scholarships of up to $100,000 each will be awarded to students to cover tuition costs towards a four-year bachelor's degree in music starting in fall 2023 at the university of their choice.

• Three (3) Gibson Gives Tuition Assistance Scholarships of up to $10,000 each will be awarded to students pursuing a music education with electric or acoustic guitar as their principal instrument. This is a one-time award that will cover tuition costs over one year (fall 2024 and spring 2025 semesters) and includes a Gibson guitar.

• Thirty Seven (37) Tuition Assistance Scholarships of up to $10,000 each will be awarded to students pursuing a degree in music. This is a one-time award that will cover tuition costs over one year (fall 2024 and spring 2025 semesters).

To date, the Latin GRAMMY Cultural Foundation® has awarded 383 scholarships, investing $7.6 million over the last nine years.

"Our scholarships provide more than just funds for college tuition," Raquel "Rocky" Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation, said in a statement. "The ongoing support we receive from artists such as Sebastián Yatra and our generous sponsors allows us to take it a step further and create meaningful educational and mentoring opportunities for the next generation of Latin music creators."

The Latin GRAMMY Cultural Foundation is accepting applications for all 2024 scholarships from Dec. 14, 2023, to April 10, 2024 at 11:59 p.m. EDT.

Click here to review 2024 guidelines and apply. The application includes two audition videos, two letters of recommendation, two essays, and an acceptance letter from an accredited university. Materials can be submitted in English, Spanish or Portuguese.

And keep watching this space for news about all things regarding the Latin Recording Academy — including the distinguished Latin GRAMMY Cultural Foundation!

2023 Latin GRAMMYs: See The Full Winners & Nominations List

Sheryl Crow may be a nine-time GRAMMY winner and a Rock and Roll Hall of Fame inductee, but her legacy extends far beyond her music. She has dedicated her career to advocating for her fellow artists and social causes close to her heart — and that's why she's one of the honorees at this year's GRAMMYs on the Hill.

On April 30, Crow will be honored at Washington's premier annual celebration of music and advocacy alongside Senator Amy Klobuchar (D-MN) and Senator John Cornyn (R-TX) for their bipartisan spearheading of the Save Our Stages Act and the Fans First Act. The "All I Wanna Do" singer called receiving her GRAMMYs on the Hill award "a tremendous honor…because protecting the rights of creators is more important now than ever before."

Helping creators thrive has long been part of Crow's career. She has made it her lifelong mission to support other artists and stand up for causes she believes in, from co-founding a pioneering advocacy group for musicians to supporting the music program at her alma mater. 

Below, check out five ways Sheryl Crow has exemplified advocacy within the music industry — and beyond — over the course of her career.

The 2024 GRAMMYs on the Hill Awards is sponsored by City National Bank and benefits the GRAMMY Museum.

She Co-Founded The Recording Artists' Coalition

In 2000, Crow and fellow GRAMMY winner (and previous GRAMMYs on the Hill honoree) Don Henley founded the Recording Artists' Coalition. The organization's mission is to represent artists, defending their rights and interests and challenging unfair industry practices. 

One of the advocacy group's first major legislative wins came in its founding year, when then-President Bill Clinton signed a law repealing The Works Made for Hire and Copyright Corrections Act. The provision had designated musical recordings as "works for hire," thereby taking away many artists' rights to royalties.

In 2009, the Recording Artists' Coalition aligned with the Recording Academy to continue the organization's work as part of the Academy's Advocacy and Public Policy office. (Crow is also a member of the Music Artists Coalition, which was founded in 2019 and has a similar mission to protect artists' rights.)

She's Sounded The Alarm About The Dangers Of AI

Crow released her eleventh studio set, Evolution, in March and tackled the topic of artificial intelligence head-on via the LP's ominous title track. "Turned on the radio and there it was/ A song that sounded like something I wrote/ The voice and melody were hauntingly/ So familiar that I thought it was a joke," she sings on the opening stanza before questioning, "Is it beyond intelligence/ As if the soul need not exist?"

The prolific singer/songwriter explained her decision to put her concerns about AI's threat to creativity, songwriting and even artists' ownership over their own voices in an interview on the podcast Q with Tom Power earlier this month.

"It terrifies me that artists can be brought back from the dead; it terrifies me that I can sing to you a song that I had absolutely nothing to do with and you'll believe it," she said. "And so I'm waiting to see if the best of us will rise up and say, 'This cannot be' 'cause our kids need to understand that truth is truth. There is a truth, and the rest of it is non-truth." 

Later in the wide-ranging conversation, Crow added her insight into how technology, social media and the modern streaming economy are all negatively impacting listeners' relationship to music as well. "We need music that tells our story now more than we've ever needed it," she urged. "And yet, we're going to bring in technology — already, algorithms are killing our ability to even not only listen to a whole song, but to experience it at a spiritual level."

She's Championed Racial Equality In The Music Business

Amid the summer of marches, demonstrations and other civil actions in the wake of George Floyd's tragic 2020 murder, Crow used her platform and privilege as a white musician to help shine a light on the plight of Black musicians fighting for equality within the music industry.

"I stand in solidarity with the Black Music Action Coalition in their efforts to end systematic racism and racial inequality in the music business," she wrote in a 2020 social media post. "It is impossible to overestimate the contribution of Black people in our industry; Black culture has inexorably shaped the trajectory of nearly every musical genre. Most artists, myself included, simply would not be here without it. The time to acknowledge this fact is long overdue."

Crow went on to call for the music business to become a "shining example of reform to other industries." She added, "Acknowledging and making amends for both historic and ongoing inequalities, and creating a path forward to ensure they never occur again, is our highest calling."

She's A Charitable Powerhouse

Crow has long made philanthropy a central priority in her life. Along with supporting the Recording Academy's own MusiCares initiative, the "Steve McQueen" singer has backed and partnered with a veritable laundry list of non-profit organizations including, but not limited to, The Elton John AIDS Foundation, the Breast Cancer Research Foundation, the World Food Program, ADOPT A CLASSROOM, Pelotonia, the Delta Children's Home, Stevie Van Zandt's TeachRock Artist Council and more. 

Additionally, she's spoken out countless times about gun violence, Medicaid expansion, women's health, mental health, the death penalty, LGBTQ+ rights, and a host of other issues, particularly affecting Tennessee, where she now calls home. 

The "Soak Up The Sun" songstress has also used her musical talents to give back over the course of her career. In fact, just weeks before releasing Evolution, she contributed to the star-studded 2024 re-release of Mark Knopfler's 1983 debut solo single "Going Home: Theme of the Local Hero" to raise money for the Teenage Cancer Trust.

She Supports Music's Next Generation

A proud alumnus of the University of Missouri, Crow holds a degree in music education and has continually given back to her alma mater's music program in an effort to support the future generations of music makers. 

In 2015, Crow headlined her own benefit concert for the Mizzou School of Music's fundraising campaign, which led to the choral performance and rehearsal hall inside the campus' Jeanne and Rex Sinquefield Music Center being rechristened Sheryl Crow Hall in early 2022. 

As she's achieved veteran status in the music industry, Crow has also made a particular point to uplift and champion young female artists. In 2019, she partnered with TODAY for its "Women Who Rock: Music and Mentorship" series, and in 2020, took part in Citi's #SeeHerHearHer campaign to boost representation of women in music. More recently, she has touted Taylor Swift as a "powerhouse" and offered career advice to her now-frequent "If It Makes You Happy" duet partner, Olivia Rodrigo.

Whether she's inspiring young women or advocating for music creators of all kinds, Sheryl Crow has already left an indelible mark on the music industry. And if her previous efforts are any indication, she's not stopping anytime soon.

GRAMMYs On The Hill Awards 2024: Everything You Need To Know Including Mission, Goals, Honorees & Achievements

Over two decades ago, Kurt Cobain famously declared his unapologetic stance — from supporting gay rights to his skepticism about reality — in Nirvana's 1993 GRAMMY-nominated single "All Apologies."

Cobain probed in the opening verse, "What else should I be?/ All apologies," Cobain questioned in the opening verse. "What else could I say?/ Everyone is gay/ What else could I write/ I don't have the right."

In this episode of ReImagined, alternative newcomer Siiickbrain delivers her rendition of the In Utero track, channeling the '90s aesthetic with a vintage camera. Like Cobain, Siiickbrain uses her songwriting to confront and address her mental health.

"[My struggles with mental health] made me want to speak on it within my music, and it kind of gave me a foundation for what I'm doing," Siiickbrain said in an interview with Kerrang! "It gave me a purpose to write about certain things and bring awareness to how common these feelings are."

On March 29, Siiickbrain released "when i fall," featuring Shiloh Dynasty and No Love For The Middle Child, which she describes to Alternative Press as based on "true events that were written and performed as [No Love For The Middle Child and I] were recovering from the challenges of a relationship while simultaneously creating music together." 

Press play on the video above to hear Siiickbrain's cover of Nirvana's "All Apologies," and remember to check back to GRAMMY.com for more new episodes of ReImagined.

Behind The Scenes With Nirvana Photog Charles Peterson

On April 21, GRAMMY U members and industry professionals gathered at the Times Center in New York City for the 2024 GRAMMY U Conference presented by Amazon Music. 

The GRAMMY U team unfolded an action-packed and motivating day of panels covering everything from Broadway to studio albums with Ben Platt, a performance workshop with Billy Porter, and live music production on late night television with Remi Wolf.

Once members arrived, they jumped straight into professional development workshops and mixers. Attendees visited a career center with activations including a professional headshot station, resume review, and speed networking with local music professionals and members of the Recording Academy. These collaborations allowed for the next generation of music creatives and professionals to gain first-hand experience with mentors across various business sectors and musical genres. 

Mastercard was also a participating sponsor of the 2024 GRAMMY U Conference.

Below are five impactful things we learned from the 2024 GRAMMY U Conference:

Shed Your Armor To Embrace Vulnerability

Rob Kim/Getty Images for the Recording Academy 

After a two-year performance run on Broadway starring in "Dear Evan Hansen," Ben Platt shifted his priority toward making original music and sharing personal storylines.

In "Live! With Ben Platt," moderated by actor and long-time best friend of Platt’s, Beanie Feldstein, the pair discussed Platt’s bold choice to step back from portraying fictional characters on stage, to now releasing original music with his upcoming album Honeymind. 

"The gratification of connecting with your own experiences and seeing people really use the songs in their lives is so infinitely beyond the worries," Platt shared. 

Crossing over from a Broadway stage to pop music, Platt suggested that a key to success is trusting one’s vocal technique and individual sound to translate your perspective.  

Consistently Perfect The Fundamentals

Rob Kim/Getty Images for the Recording Academy 

During the performance workshop "Standing in the Spotlight with Billy Porter," GRAMMY, Emmy, and two-time Tony Award-Winner Billy Porter sat down with SiriusXM Program Director Julie James. They discussed the importance of performance critique in helping artists perfect their craft and captivate audiences, as well as strategies for maintaining overall health while on tour.

Porter mentioned that while critiques are important for artists to continue improving their vocal abilities, knowing how to meet personal needs and goals is just as important.

"As you sift through [critiques], you have the right to choose what’s right for you and what isn’t," Porter said before posing the question, "What notes are good for your vision, and which aren’t?"

Channel Your Inner Celebrity Both On And Off The Stage 

For the first time, the GRAMMY U Conference included a performance workshop in programming and it provided a fresh perspective from the best in the business. GRAMMY U National Membership Representative Roy Gantz sang "Someone to Watch Over Me," accompanied on piano by Tedd Firth, and received real-time feedback from Billy Porter in front of a live audience. 

"From the minute you hit the stage, to when you get to that mic[rophone], it’s about your presence. Keep connecting with us [the audience]," Porter told Gantz.

Porter emphasized the importance of mastering the original melody and musical notations of a song before incorporating riffs and embellishments of popular pieces, and praised Gantz for his advanced technique and interpretation.

"Believe in what you have to offer. In honoring your authenticity, you teach people on the outside how to receive you," Porter advised the audience. 

A Great Musical Takes Time

Photo: Rob Kim/Getty Images for the Recording Academy 

The "Sounds of the Stage" panel conducted a candid conversation about the behind-the-scenes process of composing and writing music for musicals.

"You can’t bring it to the stage until the bones are set, until things are solidified," said David Lai, Co-Founder of Park Avenue Artists. "It’s worth spending the time to use the resources we have to work your material."

Kurt Deutsch, Senior Vice President at Warner Music Entertainment and Theatrical Ventures,  described the nuances of recording a pop album versus a cast performance record which have quick turnaround times. Often, they are recorded in a single day-long session due to budgeting costs for the orchestra and cast members involved. 

The main goal of a cast album is to allow audiences to relive the emotional experience they had in the theater setting, and for newcomers to still be able to relate to the show’s characters and themes through a sonic medium. 

Tony Award-nominated Broadway Producer Christen Price spoke about what she’s most drawn to when beginning a new theatrical project.

"Meaningful storytelling is key [and] music absolutely makes the difference. Content is queen, the story as well as the music," Price said. "Art is supposed to change what you’re doing to the point where you’re thinking about it, it’s influencing you." 

Stay Vocal, Relationships Are Everything

"On the Screen: Performing On Live TV" featured panelists Yeji Cha-Beach, the Music Associate Producer on NBC’s "Late Night with Seth Meyers," Marnie Stern, former member of the 8G Band on "Seth Meyers," and pop recording artist Remi Wolf. Moderated by Siobhan Schanda, the panelists discussed the intricacies of playing on a live TV set including lighting, sound, and design choices. Wolf mentioned her preference for performing with her touring musicians and a live band. 

"Put the music first and try to develop your own style,” Wolf said. "The most I’ve ever felt proud of my work was when I followed my gut.” 

Stern remarked that although socializing and navigating the music industry network did not always come naturally, connecting and playing with other musicians was vital to her success as a live TV musician. She described one of the biggest differences between playing on live television and working on her own recording artistry. 

"You’re selling a commercial product and your job is to entertain," Stern said. "With your own work, your job is to present your feelings and emotions. Everyone is working to further not only the artist but the network." 

Cha-Beach offered guidance for aspiring TV music producers, stating, "Be curious, try as many things as you possibly can. Knowing when to say yes is just as important as knowing when to say no."

It’s safe to say GRAMMY U’s Conference in the Big Apple was a memorable one. If you missed it, catch up on the livestream here.

5 Takeaways From GRAMMY U's Masterclass With Andrew McMahon: Be Bold, Build Bonds & Embrace Your Fears

With each passing year, American audiences are expanding their musical horizons. The star turns of many Latinx artists made splashy headlines in the last 12 months, with 2023 seeing a new record set for most Spanish-language songs reaching the Billboard Hot 100. Afrobeats and amapiano also dominated 2023, culminating in the first-ever award for Best African Music Performance at the 2024 GRAMMYs.

But the increasing popularity of those international sounds are just a few pieces of a larger trend, where artists' a global influences are making a mark on the American listener. When Palestinian-Chilean pop star Elyanna performed "Asabk eshq" on Coachella’s main stage last year, she became the first Arab artist to sing in Arabic at the festival. The set was yet another signal of the ascension of a new wave of music in American pop consciousness.

But if you think Elyanna’s take on pop is the end-all be-all of art from Arab artists, you’re mistaken — but also in luck. Artists from throughout the Arab world are making their mark in pop music and, according to Rolling Stone, the center of the Arab music industry have shifted from Egypt and Lebanon to include artists from North Africa and the Persian Gulf. Arab artists in the American diaspora are similarly broad in their roots and sound, providing listeners with a wealth of aural treasures.

To celebrate Arab American Heritage Month, GRAMMY.com has put together a spotlight on five incredible Arab American acts from a range of styles that deserve your attention year-round. Get to know Lana Lubany, Felukah, Saint Levant, Bayou, and Sahera.

Lana Lubany

Though she’s now based in London after moving there to study music, Lana Lubany’s visceral pop experiments honor and upend her Palestinian American roots. Many songs on her latest project, 2023’s THE HOLY LAND, alternate between English and Arabic at the drop of a hat, and similarly incorporate musical traditions from both cultures (though Lubany is also as likely to pull inspiration from Rosalía and Billie Eilish). The EP’s coming-of-age exploration is a fascinating look at multiculturalism, refusing to be defined by any one facet of her identity.

To top that achievement, Lubany’s most recent single is the sublime "STANNA", a track which carries shades of Timbaland, but also revels in Moroccan-esque vocal dives and choppy synth trills. Crowds in Europe got a chance to revel in that mercurial blend when Lubany opened for eminently buzzy indie act The Last Dinner Party. And while the UK may be catching on first, there’s no doubt that her addictive pop will continue growing a fanbase stateside as well. 

Felukah

Egyptian-born, New York-based Felukah’s latest cements her in the rich tradition of her scene: "Wavy in Brooklyn" is a groovy slice of the city’s storied rap tradition. Sara Elmessiry moved to the Big Apple to study creative writing, and her clever wordplay and lithe flow demonstrate that approach — not to mention the fluidity of the movement of the traditional Egyptian ship she takes her rap moniker from.

"Real Egyptian royalty/ Brown girl divine/ New York in the spring, Egypt in the summertime," she glows on last year’s "Egyptian Lover." Felukah’s work is full of nods to her heritage, but that song’s interpolation of Beyoncé’s "Baby Boy" shows how she stands with feet in both worlds — as many first and second generation people do. And by proudly uplifting women of color, Felukah speaks even more powerfully. 

Saint Levant

When Saint Levant debuted last year with From Gaza With Love, the hip-hop world gained a fascinating, trilingual budding star. Born Marwan Abdelhamid, Levant’s family relocated to Jordan from Palestine, before he recently made his way to California for college. 

Songs like the new "5am in Paris" demonstrate his chameleonic ability, pulling in elements from his journeys while also remaining focused on his home. "My body in Paris/ My heart in Gaza/ My soul in Algiers/ My ex in Casa/ My girl in L.A./ holds me in her arms/ I don't feel at home anywhere," he delivers in a steely melancholy. The track seamlessly blends French (from his mother’s Algerian side), English, and Arabic — both lyrically and musically. There’s an aspect of Drake to Levant’s endless cool, but the intensity of his conflicted identity and political history rings deeply.

Bayou

Like a blend of The Weeknd and Egyptian legend Amr Diab, Bayou taps into that late-night lothario vibe — his lush runs in Arabic the perfect counterpart to his more staccato English lyrics. R&B fans in need of a jolt should look no further than his latest single, "Bansa 7aly," which pulls from South African amapiano and finds Bayou maligning his tendency to "overthink when I’m high and alone." 

The Egypt-born, L.A.-based vocalist explained his clever blend of perspectives in an interview with The New Arab: "Arabic is a language filled with so much emotion and so much depth. So, whenever I look to add that kind of depth I feel like Arabic always trumps English," he explained. And with Bayou just announcing a single with fellow highlighted artist Saint Levant coming around the corner, there couldn’t be a better time to catch the hype.

Sahera

Singer/songwriter Sahera styles herself as the "first Qatari pop singer." The Los Angeles-based artist has spent the last year trickling out singles that showcase her ability to swiftly infuse touches of traditional music into her glittering pop energy. The video for "Khaleeji" is a must-see, with Sahera decked out in full-length black and gold on a skateboard through the palm-lined streets of L.A. 

As if that weren’t enough to sell you on Sahera, the track itself shines just as bright, a Shakira-esque headrush. Following singles "Habibti" and "Mirage" leaned a bit into R&B and aching balladry respectively, Sahera showcasing the depth needed to take this indie artist on a major pop star turn.

Inside Elyanna's World: How Creating 'Woledto' Allowed The Singer/Songwriter To Find A New Layer Of Herself

Contemporary music is filled with artists who have transitioned from social media stardom to serious streams and even Music's Biggest Night. Kenia Os is proof of this trajectory: After building a massive following on YouTube, Instagram, and TikTok, she established as one of Mexico's top pop stars. 

Kenia Os' ability to pivot successfully is also apparent in her music. Her 2022 debut album Cambios de Luna leaned into trap and reggaeton, while follow-up K23 fully embraced Latin pop with elements of EDM. Her "Universo K23" netted Kenia Os her first Latin GRAMMY nomination for Best Long Form Music Video. 

On her latest album, Pink Aura, the 24-year-old seamlessly blends her worlds of Latin pop and urbano music. "I feel very comfortable making pop," Kenia Os tells GRAMMY.com.  I also love Latin urban music and reggaeton, especially reggaeton Mexa that's blowing up…I wanted to make music in that style as well." 

Pink Aura sees Kenia pushing pop into new territory — with the help of some friends. Puerto Rican singer Álvaro Díaz is featured on the futuristic, drum 'n' bass-infused "Bobo," while Puerto Rican trans rapper Villano Antillano appears on the euphoric "VIP." Argentina's La Joaqui helps Kenia Os meld reggaeton with cumbia on the freaky bop "Kitty." Reggaeton Mexa, or Mexican reggaeton, artists Yeri Mua and Ghetto Kids join Kenia for the sensual banger "Mamita Rica." Elsewhere, Os also links up with another influencer-turned-singer Bella Poarch for the fierce "F* OFF."

In an interview with GRAMMY.com, Kenia Os opens up about overcoming the stigma against artists coming from social media and the empowering meaning behind her Pink Aura album. 

This interview has been edited for clarity.

How would you describe the experience of making the jump from YouTube and social media to becoming a pop star?

It's been incredible. It's been an adventure that I've been on for three or more years. 

At the start, and even now, it's still been a bit difficult to get respect from the music industry. Since day one when I started making music, I've always taken this very seriously, making great music with good producers and my record label. I feel very confident about this new album that we've put out and I feel fulfilled as an artist.  

As someone who did come from social media, what did your Latin GRAMMY nomination mean to you last year?

That day I cried all day. I couldn't believe it. I was very happy. It made me think about all the effort I’ve put in these past few years, and those times I was tired in the studio and thought about quitting. There were times I told myself, I don’t want to keep doing this because it’s very tiring to prove [to people] the artist that I am. I felt like everything was worth it. The hard work that me and my team have put into this over the years has been worth it.  

An artist that has a similar career trajectory to you concerning social media is Bella Poarch. I can imagine that you probably bonded well with her while collaborating on the song "F* OFF."

Working with Bella was an incredible experience. Sometimes when you do collaborations, there's artists that are very much artists. You know what I mean? They love music, but they don't know a lot about navigating social media or what works in that space. 

With Bella, what happened was that we could record TikTok videos and create content for social media. It was very natural and genuine. We shared ideas with each other like, "We'll make TikTok videos this way or you go here and I go there." [Laughs.] It was very genuine how we developed the content for marketing our collaboration. It was very beautiful. It's a very different experience to work with someone who also understands social media.

Tell me about the title of this new album — is there a story behind it?

My fans have asked me, "Kenia, why do you have everything pink? You have said before that you hated the color pink." It's not that I hated pink, but I had always said I didn't want pink in the background of my interviews, in my outfits, or anything. 

The other day I was with my mom, looking at photos from when I was a little girl, and I saw everything in my room was pink. I was thinking about when I started fighting this color. I realized I started to hold back that feminine energy to be able to face the industry, to be the person in charge of my family, and keep up that livelihood. For me, this album was forgiving that feminine energy, embracing it, and healing myself, and above all, letting it shine. 

You’re bridging the gap between Latin urban sounds and pure Latin pop on this album. Was that what you hoped to accomplish with that kind of fusion?

I feel very comfortable making pop. I love pop and it's the genre I enjoy the most. Every time I'm in the studio, I'm writing with my co-writers and producers, and we always make pop. 

I also love Latin urban music and reggaeton, especially reggaeton Mexa that's blowing up. We have artists in that scene who are becoming very big. I feel very proud and I wanted to make music in that style as well because I like going to the clubs and I like to hear myself within that genre. 

You collaborated with one of the top female artists in reggaeton Mexa, Yeri Mua, in "Mamita Rica." How would you describe the experience of working with her?

That was very beautiful. We went to the studio together and there was her whole team. There were her co-writers. 

We were all surprised because you would think that she puts effects on her voice, but no, that's how she really sounds. As we say, she sounds very sexy and makes noises like meowing. [Laughs]. It was very fun! It felt very great to work with her. 

All the reggaeton Mexa that's coming up in Mexico makes me so happy. I believe it was time with Mexico making more noise globally through música mexicana, reggaeton, and pop, and above all, with a sound that's very unique to us. 

You’ve always supported the LGBTQIA+ community throughout your career. On this album, you collaborated with Villano Antillano, who is breaking down barriers for queer artists in Latin music. How did the song "VIP" with Antillano come together?

It's very beautiful to know that I have a lot of fans in the LGBTQIA+ community and that they identify with my music and feel supported by me. It's very important for me to be someone who can speak up for them; it's important for me to support them as well and spread their message through my music, what I say, and with what I do. I stand with them and I'll support them in any way that I can.

Villana is one of my favorite artists. I love everything that she does. When she jumped on this track and we heard it, I almost wanted to cry. The song was perfect for her. When I met her, it was incredible because we connected a lot as friends. We were laughing the whole time while making the music video. We have the same ways of saying things. I love her so much. I loved getting to know her and I got a great friendship out of this collaboration.  

What do you want people to take away from the 'Pink Aura'?

I was telling my girlfriends the other day that this album is perfect for when you're getting ready [for a night out]. When you're in your room getting ready and putting on creams, perfume, and makeup. Then you have a little drink before going out to party. 

This was made so people can enjoy it and connect with it in their room, in their cars, and in the clubs. It was made with a lot of love and the most pink side of myself and feminine energy that I hope resonates with girls and boys too. I want to heal that part of us that we sometimes hide or put to the side in order to face certain situations in life. 

What do you want to accomplish next with your music?

I want to go global. I love my country and I love that my concerts in Mexico are always very full. The people of Mexico love me a lot, but I want to take my music to other countries. I want to be an artist that is internationally known. 

I love pop and I see myself doing pop all my life, but I want to experiment with more genres. I would love to do another reggaeton song and then a corrido tumbado song with guitars. Above all, I want to hold the flag of my country high up wherever I go.

10 Women Artists Leading A Latin Pop Revolution: Kenia Os, Belinda & More