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Get To Know GRAMMY-Winning Rapper Cardi B | For The Record
Go way back with the "WAP" rapper to trace her record-breaking rise to the top
In the latest edition of GRAMMY.com's For The Record, take a look back at the GRAMMY-winning rapper's journey from reality TV star to chart-topping rap titan and GRAMMY-winning artist and songwriter.
Born Belcalis Marlenis Almánzar on Oct. 11, 1992 in New York City, N.Y., Cardi B made the transition into music with two independent mixtapes before releasing her first No. 1 single, "Bodak Yellow," in 2017.
The hit song went on to earn Cardi her first two GRAMMY nominations at the 60th GRAMMY Awards, for Best Rap Song and Best Rap Performance. She made her GRAMMY stage debut the same year, performing "Finesse" with Bruno Mars.
On April 6, 2018, her debut album arrived to critical acclaim and climbed to No. 1 on the Billboard 200. Invasion Of Privacy landed the Bronx-native her first career GRAMMY win, named Best Rap Album at the 61st GRAMMY Awards.
Watch the latest edition of For The Record to find out more about the "WAP" rapper, including some of her blockbuster collaborations, record-setting record sales and more.
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GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016
Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.
Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.
A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.
This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system.
"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."
He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.
"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.
To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood."
Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes.
Photo: Jora Frantzis
Listen: Megan Thee Stallion & Cardi B Release New Song, "Bongos"
The single is the first collaboration between the GRAMMY-winning rappers since 2020's "WAP."
GRAMMY-winning artists Megan Thee Stallion and Cardi B are back with a new single, "Bongos." The song highlights the duo's flow and connection, as they trade verses over a bouncy, repetitive and infectious beat fit for the club.
Released at the brink of autumn, the accompanying video for "Bongos" features vibrant visuals, majestic choreography and a Latin-inspired rhythm that makes listeners yearn for summer. The tropical-themed video was directed by Tanu Muino, who is known for her work on Harry Styles' "As it Was" and Normani’s "Wild Side."
The single’s cover art was teased a week prior on social media, showcasing Cardi B and Megan Thee Stallion holding lollipops with bright matching swimsuits and pastel-colored curls.
"Bongos" marks the second collaboration since the duo's groundbreaking "WAP" single, which was performed at the 2021 GRAMMY awards and made history for its debut as the first female rap collaboration to top Billboard’s Hot 100 chart.
Fans who were expecting a "WAP sequel" won't be disappointed. During an interview with DJ Whoo Kid, Cardi B speaks on the song themes and the difference between WAP, saying "We are talking a little, you know, about some p—y, but not like ‘WAP’ type of stuff,” she said.
Cardi B has consistently been on the charts since her 2018 debut LP, Invasion of Privacy which won Best Rap Album at the 2019 GRAMMYs. Recent collaborations including "Point Me 2" with FendiDa Rappa, "Put it On the Floor" with Latto and "Jealousy" with Offset have reached topped charts and there’s speculation for a new album soon.
It’s uncertain if "Bongos" will appear on Cardi B’s sophomore album. She recently told Vogue Mexico x LatinAmerica, "I’m not going to release any more collaborations, I’m going to put out my next solo single.”
This is Megan’s first feature since her sophomore album, Traumazine, which was released in 2022. Megan announced a break from music in early 2023 to focus on her mental health amid the public trial against Tory Lanez.
Megan Thee Stallion has continued to flourish in the media, hosting "Saturday Night Live" and venturing into acting roles including Disney+ series "She-Hulk; Attorney at Law."
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A Guide To New York Hip-Hop: Unpacking The Sound Of Rap's Birthplace From The Bronx To Staten Island
The culture and art of hip-hop would not exist if not for NYC. Take a trip through Brooklyn, Queens, Manhattan, the Bronx and Staten Island to learn how hip-hop developed sonically by the borough.
New York is indisputably the birthplace of hip-hop, but which of the city's five boroughs has dominated the genre continues to be a spirited debate among its scholars and natives.
The "Boogie Down" Bronx is the origin point of hip-hop history. It’s here Clive Campbell a.k.a. DJ Kool Herc threw a rec room party in 1973 that put hip-hop as we know it in motion. The city's northernmost borough is the home of groundbreaking artists from OGs Grandmaster Flash and Slick Rick, to contemporary stars including Cardi B.
Manhattan also plays a role in hip-hop’s evolution as a playground where rappers intermingled with punks, rockers and the thriving art scene throughout the ‘70s and ‘80s. Elements of each of these developing artforms culminating in the music of the Beastie Boys. And because he is so often referred to as a West Coast rapper, it’s easy to forget Tupac Shakur was born in Manhattan.
Staten Island is, of course, home to the one and only Wu-Tang Clan and its diverse cosmology. Even the suburbs can boast major contributions — Long Island is the home of Public Enemy and Erik B & Rakim; head north of the Bronx to Westchester County, and you'll enter the home of the late rapper DMX.
What’s clear when we look at each borough, is that the culture and art of hip-hop would not exist if not for New York. Without the contributions,style and unique cultures of neighborhoods within Brooklyn, Queens, Manhattan and Staten, the artform would not have developed into the juggernaut it is today. Press play on the Amazon Music playlist below — or visit Spotify, Pandora and Apple Music — to take an auditory tour of the best of the boroughs.
To celebrate the 50th anniversary of hip-hop, hop on the train and travel from borough to borough for its unique history and sounds.
As you examine the breadth of NYC hip-hop, you’ll find artists with a deep and complex relationship with the city. Biz Markie, for example, was born in one area of the city, raised in another, and claimed membership to a crew for a whole other borough. His story, and that of others who deserve many flowers, demonstrate that while hip-hop can be dissected by region and subway line, it’s the Big Apple's density, multiculturalism, an urban innovation that has made it arguably one of America's greatest art forms.
Mass immigration from Puerto Rico and the Dominican Republic in the 1950s made the Bronx the first majority Black and Latino borough in NYC by the mid-'70s. It’s not a coincidence that the Bronx was also woefully unserved by the city government, resulting in bleak economic conditions.
"Kids with little or no resources created something out of nothing," the Funky Four Plus One’s MC Sha Rock told ABC News said of hip-hop's origins. "No matter what was going on around us in New York City at the time, we looked forward to the park jams."
These jams featured breakdancing, DJs mixing, and MCing — all key elements of hip-hop that emerged from house parties and underground venues into a city-wide consciousness. "Hip-hop wasn't called hip-hop in the ‘70s, was called 'going to the jams,'" Sha Rock continued.
A few years before the park jams took off, DJ Kool Herc’s August 1973 rec room party put hip-hop as we know it on the map. Herc took classic records and popular hits, broke down the beats, and invited MCs to chime in over them invoking the Jamaican style of delivery, talking or chanting, usually in a monotone melody, over a rhythm known as "toasting" in reggae.
In 1975, the Bronx Boys Rocking Crew (or TBB) fostered another element of hip-hop when they organized late night tagging sessions. These young graffiti artists brought the color and life of their borough to the rest of the city, as painted subway trains provided moving canvases and controversy.
By the time the park jams were happening, some graffiti crews had expanded into competitive dance. With moves drawn from martial arts, gymnastics, and modern dance, "breaking, popping, and locking" would see b-boys and b-girls become as important as music to hip-hop as an art form. Breaking as an art has continued to flourish and will soon be an Olympic sport.
The borough would go on to boast Kool Keith, KRS One, Big Pun, Fat Joe, and Cardi B, among many others, as acts who have innovated the Bronx’s place in hip-hop culture. The borough is now home to the Universal Hip-Hop Museum and will host events at Sedgwick and a 50 Years of Hip-Hop concert at Yankee Stadium.
In 1990, Brooklyn was New York’s Blackest neighborhood, with 73.1 percent of its Black residents native born. The previous decade had seen Brooklyn rappers rise to prominence in hip-hop, by the end of the 1990s the world’s ear was tuned into Brooklyn.
Known for his use of three turntables, Cutmaster DC's early tracks "Brooklyn's in the House" and "Brooklyn Rocks the Best" were the first to mention Brooklyn as a force in hip-hop music. These early '80s tracks also featured DC's pioneering technique of cutting breaks over Roland TR-909 beats, a marked moment for hip-hop's technical advancement.
Combining speed, style and humor, few would influence hip-hop's syncopation and cadence like Big Daddy Kane. In their 2012 list of The Greatest Hip-Hop Songs of All Time Rolling Stone called Kane "a master wordsmith of rap's late-golden age and a huge influence on a generation of MCs." Within a few years Brooklyn flow would be redefined by the slow deliberative annunciation of the Notorious B.I.G., whose delivery would become one of the most interpolated in rap history.
The styles of both would be emulated and refined by a young Brooklyn rapper named Shawn Carter. The artist later known as Jay-Z attended George Westinghouse High School in downtown Brooklyn, where his classmates included Busta Rhymes, Biggie and DMX — all of whom would play a critical part in the evolution of rap’s delivery styles.
The borough wasn’t only a boys club. MC Lyte, Foxy Brown, and new rappers like Young MA continue to put Brooklyn on the musical map.
The largest Borough by area, Queens boasts the Guiness World Record for most languages spoken and gained the nickname "The World’s Borough" for its diverse population. Whereas Bronx hip-hop was derived from Black American and Caribbean cultures, Queen’s hip-hop samples the world. While the 1970s saw the Bronx give birth to hip-hop, the 1980s saw the eastern borough of Queens mature the art form.
Queen’s hip-hop history has roots in two specific areas: the Queenborough Projects and Hollis. The Queensboro Projects, a.k.a. "The Bridge," were one of the few unsegregated projects in New York. It was also home to Marley Marl, who accidentally discovered sampling while working on a Captain Rock record as a studio intern in the early ‘80s.
"I was actually trying to get a riff off of a record. I made a mistake and got the snare in there before the sound came," he recounted to NPR. "The snare sounded better than the snare that I had from the drum machine when I was popping it…I was like, "Hold up!" This will enable me to take any kick and a snare from any record that people love and make my own beat." Marls’ use of the 808 pulse to trigger different samplers was revolutionary, and he would become a pioneer for his ability to blend sampled and 808 drum sounds.
Marl’s contribution would extend beyond the technical. As a member of the Juice Crew, he brought the voice of 14-year-old Roxanne Shanté to the world. She created a new lane for women in rap as well as the blueprint for the diss track on the seminal "Roxanne's Revenge."
About a half hour east on the F Train in Hollis, Queens, brothers Joseph and Russel Simmons (a DJ and promoter respectively) founded Run-D.M.C. with friends Darryl Mc Daniels and Jason Mizell. Run-D.M.C.'s sound featured a synchronized, aggressive delivery over simple but memorable rock hooks and beats. Later, the group established Def Jam Records, the label that would prove rap could sell millions of records to Top 40 audiences and bring rap to the mainstream as the first rappers to be featured on MTV.
As valuable as the musical contributions of Run-D.M.C are, they are equally vital to the development of fashion as an element of hip-hop. Street style, as it would come to be known, is born in Queens: Kangol hats, unlaced Addias, Carzal frames, and thick gold chains are now as synonymous with hip-hop as beats and samples. Today, fashion is so central to hip-hop, and vice versa, that New York's FIT Museum recently held an expansive exhibit on hip-hop style.”
Complex proclaimed Nas’ Illmatic "set off a seismic shift in rap geopolitics" and added that the 1994 record "galvanized Queensbridge hip-hop and by extension East Coast rap as a whole." His introspective and poetic approach to writing is credited for bringing the best out of his contemporaries and inspiring next generation rappers like Killer Mike and Kendrick Lamar, challenging them to meet his lyrical bar.
Though "The Fly Borough" is the most densely populated, the majority of its hip-hop history is concentrated in the northern Manhattan neighborhood of Harlem.
Home of the legendary Apollo Theater, the neighborhood was well rooted in Black music when World War II vet Bobby Robinson opened Bobby’s Records in 1946 — one of Harlems’ few Black owned businesses at the time. The record store would evolve as would Robinson’s involvement in music. He would become a producer and label head whose 1970 imprint Enjoy Records released music by hip-hop's earliest innovators, including Grandmaster Flash, the Treacherous Three, and Doug E. Fresh. The label would also feature Master Don, whose signature use of a "Funk Box" percussion synthesizer and its crispy digital hi hat is still heard in trap music today.
Harlem was also home to Dapper Dan, the first designer to "borrow" designer goods and modify them with hip-hop flair. His boutique operated from 1982-1992 and was essential to the merging of luxury brands and hip-hop culture. Although brands like Gucci first sued for copyright infringement, they eventually saw the value of hip-hop's branding power on high end fashion sales. In 2018, Dapper Dan and Gucci collaborated on a capsule collection.
Also during this ‘80s culture boom, three high schoolers from Manhattan applied the ethos of punk rock to the emerging street sounds of hip-hop.
The Beastie Boys began by pirating rap, self-admittingly "Rhyming and Stealing" for their 1986 Def Jam debut License to Ill, and went on to forge a new lane for the medium. They broke all the rules of sampling and production with their seminal Paul’s Boutique, which Rolling Stone noted is often dubbed "The Sargent Pepper of hip-hop" and lauded for its layer sampling technique. In their ranking of Paul’s Boutique Consequence of Sound wrote, "Paul’s Boutique sat at a finish line waiting for the rest of the world to catch up."
While the outer Boroughs would enjoy most of the attention musically throughout the '90s and 2000s, the 2010s would see Harlem again centered in hip-hop with the arrival of young rappers like Azealia Banks and the ASAP Mob collective.
RZA, GZA, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, Masta Killa, and Ol’ Dirty Bastard and later Cappadonna would find success as both a group and as solo artists. infiltrating the "big six" 1990s major record labels by design. You can also hear the influence of RZA on modern acts like El Michels Affair, which draws inspiration from Wu-Tang's melodic take on instrumentation and released two albums of instrumental soul covers of Wu-Tang Clan songs.
Their impact would go far beyond music however. Hip-hop biographer Will Ashon recounted Wu’s influence on fashion, noting that the group were part of a trend of simplification.
"Their whole modus operandi was to present themselves as real and unmanufactured, so their clothing choices had to reflect this. The rawness and directness of the music was supposed to be echoed in the rawness and directness of their clothing. They were a big part of the early 1990s move towards baggy and oversized clothes. Huge combat trousers or sweatpants, Timberland boots, hoodies, puffas, do-rags, gold fronts and so on. A ‘street soldier’ look."
As you’d expect, Wu’s presence looms large over future Staten Island artists, including G4 Boys and Killarmy. New artists like Cleotrapa, a spicy, no-holds-barred femme rapper, also counts Wu-Tang as an influence and is helping define Staten’s next chapter.
The history of the intersection of New York City and hip-hop culture is as big and diverse as the city itself. We could only touch on a handful of artists and creators in this piece, but the topic has been explored at length in books like Cant Stop Wont Stop by Jeff Chang and The Come Up: An Oral History of the Rise of Hip-Hop. Documentaries on hip-hop can be found on almost all streaming platforms Netflix’s notable Hip-Hop Evolution and Ladies First: The Story of Women in Hip-Hop.
Essential Hip-Hop Releases From The 2010s: Ye, Cardi B, Kendrick Lamar & More
The 2010s saw an expanded media landscape that broadened the sound and impact of hip-hop at large. In continued celebration of the 50th anniversary of hip-hop, read on for 10 crucial songs and albums that defined the decade.
Few genres have evolved as remarkably as hip-hop over the past five decades, and the eerily recent, yet, distant 2010s saw the genre at its most progressive. Legendary acts and fresh-faced stars pushed rap’s cultural and musical bounds, opening a pathway for a new class of artists to emerge, and for overlooked regions to gain their deserved recognition.
With the expansion of hip-hop’s mediasphere, artists that would’ve been confined by their locale crossed the invisible barriers of rap music to establish themselves as mainstream success. Canada-born stars PartyNextDoor, The Weeknd and Drake took over rap the same way the Brits took over rock music in the 1960s, and it was made possible by the boundless nature (and unprecedented sonic access) of today’s rap fan.
The emergence of SoundCloud elevated lesser-known talents including Playboi Carti, Lil Uzi Vert, 21 Savage, the late Juice Wrld to superstardom at a rapid pace. The era also marked a sonic turn in the industry, which saw artists merge their styles with those of other regions. That’s why artists like Asap Rocky adopted elements of Houston’s chopped-and-screwed sound in his early discography, despite his Harlem origins.
Legacy acts like Jay-Z, Kanye West, Eminem, and Nicki Minaj continued their reign as rap heavyweights, with record sales and award wins showcasing their influence. The period also saw the emergence of hip-hop’s three horsemen – Drake, J. Cole and Kendrick Lamar – who carved their legacies with chart-topping hits and groundbreaking albums throughout the 2010s. Their contributions, as well as those from Future, Big Sean, Travis Scott, and Chance the Rapper, set the stage for the decade.
Read on for 10 of the most consequential releases of the 2010s.
Ye - My Beautiful Dark Twisted Fantasy (2010)
Just a year removed from interrupting Taylor Swift on stage during the 2009 MTV Video Music Awards, Kanye West, now known as Ye, produced arguably the best rap album of the decade, My Beautiful Dark Twisted Fantasy.
It was a career turn that’s more familiar to rap fans in recent years, but the Chicago rapper snapped back with a glossy, epic-level album that was a culmination of his best work to that point — or maybe ever. From "Dark Fantasy" to "So Appalled" and "Gorgeous," West was at the peak of his lyrical powers, with the rapper-producer exchanging sharp-tongued lyrics with wordsmiths like Pusha T, CyHi The Prynce and Raekwon.
The album also set the stage for one of the best collaborations of the year, with West, Rihanna and Kid Cudi merging their creative powers to create the wondrously rhythmic, GRAMMY-winning hit, "All of The Lights. And Nicki Minaj fans still reference the star’s verse on "Monster," which saw the Jamaica Queens native rise above rap titans Jay-Z and Rick Ross on the smash-mouth track.
Wiz Khalifa -"Black and Yellow" (2010)
After making his name in the mixtape circuit with classic projects Kush & Orange Juice and Flight School, Wiz Khalifa’s mainstream breakthrough came in the form of 2010’s "Black and Yellow." The hit song bolstered the Pittsburgh rapper’s profile in time for his debut studio album, Rolling Papers, and put his hometown and Taylor Gang crew on the hip-hop map.
With the Pittsburgh Steelers making it to the Super Bowl in 2011, the Stargate-produced hit became the team’s unofficial anthem and spawned other remixes in the same vein. "Black & Yellow (G-Mix)" featuring Snoop Dogg, Juicy J, and T-Pain, Brooklyn rapper Fabolous honored the New York Yankees with "White and Navy" and Lil Wayne paid homage to the Green Bay Packers with "Green and Yellow."
The success of "Black and Yellow" opened the doors for Khalifa and his stable of Taylor Gang talent to flourish, namely artists like Ty Dolla $ign, Chevy Woods, and Three 6 Mafia legend Juicy J. The song also placed a brighter spotlight on Rostrum Records and recent signee Mac Miller, who was months removed from releasing his acclaimed K.I.D.S. mixtape and would later become a star before his unexpected death in 2018.
Chief Keef - "I Don’t Like" (2012)
The city of Chicago was set ablaze with the release of Chief Keef’s "I Don’t Like." The Young Chop-produced track popularized the city’s drill sound, which established a new influx of talent bred from the Windy City and a subgenre later adapted by UK and New York rappers like Fivio Foreign and the late Pop Smoke.
The impact of the street hit led to its inclusion on the G.O.O.D. Music compilation project, Cruel Summer, featuring artists Pusha T, Kanye West, Big Sean, and Jadakiss. "I Don’t Like" was later placed on Keef’s debut release, Finally Rich, helping further catapult the Chicago artist to mainstream notoriety. The song is still credited as the launching pad for the drill movement, with Keef viewed as the forefather of the subgenre as a whole.
Kendrick Lamar - Good Kid, M.A.A.D City (2012)
After the release of Lamar’s independent album Section.80, his second turn took more of a mainstream approach while chronicling his teenage years in the gang and crime-ridden streets of Compton. He enlisted artists like Drake for the flowy, Janet Jackson-sampling hit, "Poetic Justice," and drew in legends like Dr. Dre for "Compton" and Jay-Z for "Bitch, Don’t Kill My Vibe - Remix."
The multi-platinum project was produced by Dj Dahi, Sounwave, Hit-Boy, Scoop DeVille, Just Blaze, and others, who delivered atmospheric and tight-bass beats for Lamar’s narrative-driven concept album to flourish. Good Kid, M.A.A.D City earned Lamar four GRAMMY nominations at the 2014 GRAMMY Awards, including Album Of The Year. And while he didn’t take a gramophone home during that night, his major label made him the face of West Coast rap for years to come.
Future and Drake - What a Time to be Alive (2015)
After cranking out moderate hits like "Tony Montana" and "Never Satisfied," Drake and Future linked up for an Avengers-level collaboration, which culminated into 2015’s What a Time to be Alive.
The project came together after Drake met with Future in Atlanta for six days. Their first recording was "Digital Dash," and from there, the two artists merged their respective sounds together for a hyper-trap mixtape filled with hits like "Jumpman" and "Big Rings." On the production side, What a Time to be Alive was largely handled by executive producer Metro Boomin, who produced or co-produced eight of the project’s 11 songs, alongside fellow beatmakers Noah "40" Shebib, Allen Ritter, Southside, Boi-1da, and others.
The 2015 release also foreshadowed Future and Drake’s later collaborations. Future enlisted artists like fellow Atlanta rapper Young Thug for Super Slimey and Lil Uzi Vert for Pluto x Baby Pluto, and Drake linked up with 21 Savage for 2022’s Her Loss.
Rae Sremmurd - "Black Beatles" (2016)
After scoring hits like "No Flex Zone" and "No Type," brothers Swae Lee and Slim Jxmmi literally had the world in suspension with the 2016 hit "Black Beatles" featuring Gucci Mane. The "SremmLife 2" single sparked the viral mannequin challenge, which saw social media users stand frozen in time as a camera filmed their surroundings with their song playing in the background.
Internet trends aside, the song was a massive hit that landed the group and Gucci Mane their first No. 1 song on the Billboard Hot 100. The Mike Will-produced track also pushed additional sales of the duo’s second album, which went from selling 30,000 equivalent units in the first week to eclipsing one million sales by November 2017.
Jay-Z - 4:44 (2017)
With a resume as stacked as Jay-Z’s, his claim as the greatest MC of all time was viable long before the release of 4:44. But the late-career release did more than just add to his illustrious discography; it was one of the most complete and transparent bodies of work Hova has ever produced.
On tracks like "Kill Jay-Z," the Brooklyn rapper stripped his ego-fueled moniker to give listeners a snapshot of his upbringing and past failures as Shawn Carter the man. He takes a step back to reflect on his mother’s sexuality on "Smile," and the challenges he faced in his marriage to Beyoncé on the title track.
While many viewed 4:44 as a response to Bey's Lemonade album, the project also touched on the importance of shared success on "Legacy" and the push for generational wealth on "The Story of O.J." 4:44 garnered three nominations at the 60th GRAMMY Awards, including Song Of The Year and Album Of The Year.
Migos - "Bad and Boujee" (2016)
During the 2017 Golden Globe Awards, rapper and Emmy-winning actor Donald Glover had a confession: Migos’ "Bad and Boujee" was the "best song ever." By then, the 2016 single was already a popular viral hit, with memes surrounding the lyrics "rain drop, drop top" bubbling up online. But Glover’s shoutout helped the G Koop and Metro Boomin-produced hit to reach the top spot on the Billboard Hot 100, a first for the Georgia-born rap group and featured artist Lil Uzi Vert.
"Bad and Boujee" established the Migos as the hottest rap group of the era, and spearheaded each member’s solo projects and business ventures. The multi-platinum single was even nominated for Best Rap Performance at the 2018 GRAMMY Award.
Drake - "God’s Plan" (2018)
With countless across the 2010s, it’s hard to choose which Drake record made the biggest splash during the era, but 2018’s "God’s Plan" has a case when it comes to global reach. Produced by Cardo, Young Exclusive, Boi-1da, and long-time collaborator Noah "40" Shebib, the GRAMMY-winning single topped the charts in 14 countries while posting record-setting streaming numbers.
Though the pop-trap hit was met with mixed reviews upon its release, "God’s Plan" shattered Apple Music and Spotify first-day streaming numbers with 14 million and 4.3 million, the most of any song that year on both platforms. By the first week, the song climbed to 82.4 million total streams.
"God’s Plan" was the lead single for Drake’s EP Scary Hours and fifth studio album Scorpion, and notched the Toronto artist Best Rap Song at the 2019 GRAMMYs. The song’s music video, which showed the rapper giving out a million dollars to people in Florida, also made waves online, amassing countless social media memes and over 1.5 billion views on YouTube as of July 2023.
Cardi B - Invasion of Privacy (2018)
The story of Cardi B, who rose from reality TV star to GRAMMY-winning artist, proved there could be more than one Queen ruling over the rap game. And her groundbreaking debut, Invasion of Privacy, inspired a new legion of women artists with dreams of occupying their own respective thrones.
With street anthems like "Bodak Yellow," "Bartier Cardi," and the reggaeton-inspired "I Like It" featuring J Balvin and Bad Bunny, Cardi showcased her knack for catchy hooks, sharp lyrics, and the colorful personality found beneath the brash, aggressive flow. Producers DJ Mustard, Allen Ritter, Benny Blanco, Boi-1da, and others elevated the project to album of the year consideration.
Along with winning Rap Album Of The Year at the 2019 GRAMMYs, Invasion of Privacy took the No. 1 spot on the Billboard 200 upon its release, making Cardi only the fifth female rapper to reach the top of the charts at the time. Even in the years after its release, the album continues to make history for the "WAP" artist, who became the first woman to have all of her album’s songs reach platinum status when Invasion of Privacy reached the milestone in 2022, according to Billboard.