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5 Takeaways From Peso Pluma's New Album 'GÉNESIS'
Peso Pluma

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5 Takeaways From Peso Pluma's New Album 'GÉNESIS'

'GÉNESIS drops June 22 on Peso Pluma's brand new label, Double P Records. Over 14 tracks, Doble P's third studio album brings corridos tumbados a few steps closer to the mainstream.

GRAMMYs/Jun 23, 2023 - 12:11 am

Earlier this year, 24-year-old singer/songwriter Peso Pluma made history when the song "Ella Baila Sola," a collaboration with California group Eslabón Armado, became an international hit, and the first música mexicana track to enter the Top 5 of the Billboard Hot 100.

2023 has been nothing short of epic for the artist born Hassan Emilio Kabande Laija in Zapopan, Jalisco. He also released high-profile collaborations with pop star Becky G, Argentine producer Bizarrap and dembow pioneer El Alfa. Peso Pluma is currently one of the most streamed Latin artists in the world, and he continues this streak with GÉNESIS — his highly anticipated third studio outing.

GÉNESIS drops June 22 on Pluma's brand new label, Double P Records. Here are five takeaways from an album that brings the novel genre of corridos tumbados a few steps closer to the mainstream.

His Rebellious New Sound Is Mexican To The Core

Much has been written about the disruptive energy of corridos tumbados — the youthful, 2020’s movement that brought a breath of fresh air and plenty of irreverence to música mexicana by fusing it with a hip-hop sensibility and elements of trap and reggaetón. Older fans of traditional artists like Los Tigres del Norte and Banda El Recodo have reacted with the same kind of angry condemnation that the punk revolution evoked in classic rock adepts during the late ‘70s. 

But even though Peso Pluma belongs next to Natanael Cano and Eslabón Armado on the corridos tumbados forefront, his music is still faithful to the warmth and melodic immediacy of Mexican tradition. From the rousing "CARNAL" — a collaboration with Cano – to the wistful majesty of "LAGUNAS" with Jasiel Nuñe, the songs on GÉNESIS overflow with the kind of soulful trombone riffs, sophisticated bass accents and complex requinto lines that have defined banda and norteño for decades.  

He Has An Organic Connection With Urbano Music 

A few weeks before the release of GÉNESIS, Peso Pluma shocked the Latin music establishment by becoming the first música mexicana artist to guest on a Music Session by Argentina’s producing wunderkind Bizarrap. Even though the track emphasized the singer’s trademark style — relegating Bizarrap’s cinematic EDM aesthetic to the backdrop — the single demonstrated how comfortable Peso Pluma feels outside his genre of choice. 

One of the new album’s strongest cuts is "77," a seamless duet with Eladio Carrión, the influential American rapper of Puerto Rican origin. Unlike the Bizarrap session, here the trombone and syncopated string instruments blend deeply with Carrión’s low-key, confident flow.

To The Young Generation Of Mexican Stars, Collaboration Is Key 

The música mexicana genre is gregarious by nature, and having like-minded artists guesting on albums — particularly concert recordings — is nothing new. But Peso Pluma takes this notion to the next level, mirroring the hip-hop concept that the glow of a record can be measured by the amount of high-caliber collaborations in it. 

GÉNESIS portrays Peso Pluma’s generation as a nomadic family, climbing the ladder to chart success in coordinate steps. "SU CASA" boasts a high-energy duet with corridos star Luis R. Conriquez, and the languid "LUNA" features 22 year-old sensation Junior H.

There's Nothing Random About Peso Pluma’s Massive Popularity

Doble P’s infectious smile throughout Bizarrap’s YouTube session says it all: there is not an ounce of arrogance or self-importance his demeanor. The artist has captured the attention of the entire world without sacrificing his cultural identity or personhood. 

Currently the most streamed artist in Mexico, Peso Pluma is more than just a charismatic performer. The 14 tracks on GÉNESIS reveal him as a thoughtful composer whose intriguing melodies and slice-of-life lyrics will still resonate for years to come.

Corridos Tumbados Are Here To Stay

From the atmospheric opening cut "Rosa Pastel" — complete with a quirky visual shot in Amsterdam — to the brass-heavy lament of "Bye," GÉNESIS showcases corridos tumbados as a less volatile, more polished genre. Peso Pluma’s instinctive connection to the essence of Mexican music and its artistic values suggests that his current moment of glory may well be the beginning of a long lasting career.

Meet The Gen Z Women Claiming Space In The Regional Mexican Music Movement

10 Incredible Moments From The 2023 Latin GRAMMYs: Rosalía, Shakira, Peso Pluma & More
Leon Leiden, Natascha Falcão and Paola Guanche perform onstage during The 24th Annual Latin Grammy Awards on November 16, 2023 in Seville, Spain.

Photo: Kevin Winter/Getty Images for Latin Recording Academy

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10 Incredible Moments From The 2023 Latin GRAMMYs: Rosalía, Shakira, Peso Pluma & More

The 2023 Latin GRAMMYs were truly international, embracing sounds of flamenco, norteño, reggaetón, and everything in between. Read on for 10 of the most exciting moments from the Biggest Night In Latin Music.

GRAMMYs/Nov 17, 2023 - 03:27 pm

It is not a coincidence that the 24th annual edition of the Latin GRAMMYs took place in Sevilla, Spain — far away from the traditional epicenters of Latin music production. More than ever before, the sound of the Latin GRAMMYs are truly international, embraced by fans all over the world.

At a time of unprecedented global turmoil and collective anxiety, the songs of Bad Bunny, Shakira, Peso Pluma and Rosalía — to name a few of many reigning stars — have enough zest, honesty and passion in them to provide comfort. Both Spain and Latin America boast a long standing tradition of healing through rhythm and melody. Not surprisingly, this year's ceremony felt like a casual gathering of friends for an evening of dancing and celebrating.

From the strains of flamenco to the boom of Mexican music and the ongoing permutations of reggaetón, these are the takeaway points from the unforgettable 2023 Latin GRAMMYs.

The Genius Of Rosalía Transcends Her Own Songbook

It was only fitting that Rosalía — one of the most visionary singer/songwriters in global pop — should open up the first Latin GRAMMY ceremony in Spanish territory.

She could have certainly taken advantage of the opportunity to drop a new single or perform one of her many hits. Instead, Rosalía sang an achingly beautiful version of the 1985 classic "Se Nos Rompió El Amor" by the late singer Rocío Jurado. It was a lovely way to deflect the spotlight and focus on celebrating her Spanish roots.

Spain And Latin America Make Beautiful Music Together

From beginning to end, the telecast underscored the organic kinship that unites the music of Spain and Latin America. It took place during the International Day of Flamenco, and the transcendent genre was present in Alejandro Sanz's moving performance of "Corazón Partío." The award for Best Flamenco Album, won by Niña Pastori for Camino, was presented during the main ceremony — a GRAMMY first.

Later in the telecast, Spanish pop singer Manuel Carrasco and Colombian artist Camilo performed an acoustic duet of "Salitre." They were soon joined by Brazilian singer IZA Texas-born producer/songwriter Edgar Barrera, transforming the Sevilla stage with Carnivalesque energy.

Hell Hath No Fury Like A Pop Star Scorned

Since its release in January, “Shakira: Bzrp Music Sessions, Vol. 53,” the collaboration between Shakira and Argentine producer Bizarrap, has become a global cultural phenomenon. Not only is it a grand pop song with slick EDM accents, but the Colombian diva's lyrics struck a chord with its message of empowerment and fortitude in the face of adversity.

The duo's brisk performance — preceded by a brief intro with Shaki showcasing her tango dancing skills — was an iconic pop culture moment. The track itself won awards in the Best Pop Song and Song Of The Year categories.

Emerging Talent Is The Lifeline That Keeps Latin Music Alive

Watching young artists performing together with the legends that inspired them is a Latin GRAMMY staple. This year was particularly poignant, as Colombian singer/songwriter Juanes performed a moving rendition of the atmospheric rocker "Gris" — about overcoming a relationship crisis — with majestic background vocals provided by six of the 10 Best New Artist nominees: Borja, Natascha Falcão, GALE, Paola Guanche, León Leiden and Joaquina — who ended up winning the award.

For Mexico, The Time Is Now

The moment was ripe for the richness and depth of música Mexicana to shine on an international scale. 2023 was the year when the entire world fell in love with the strains of banda, norteño and corridos tumbados.

The infectious collaboration between Peso Pluma and Eslabón Armado, "Ella Baila Sola" became the emblem of this revolución mexicana. A buoyant rendition of the track was a telecast highlight, as well as the performance by Carín León, who won the award for Best Norteño Album.

Laura Pausini's Artistry Evokes The Elegance Of Decades Past

Introducing herself as "the most [expletive] Latina Italian woman in the world," Laura Pausini seemed overjoyed with her Person Of The Year award. Her medley of career highlights — full of drama and gorgeous melodies — included nods to her first mega-hit, the nostalgic "La Solitudine," and the cinematic "Víveme."

"I thank my father because he chose not to go to the movies with my mom, and instead stayed at home, made love to her and had me, the Person Of The Year," Pausini quipped. Her songbook evokes the golden era of Latin pop, a time of elegance and style.

Radical Genre Bending Never Fails To Intrigue

Latin music is currently experiencing a moment of grace, and this creative apex is frequently expressed through intriguing fusions of seemingly disparate styles. The adrenaline-fueled performance by Puerto Rican neo-reggaetón star Rauw Alejandro gained in electricity when he was joined by Juanes on a rocked-up rendition of "BABY HELLO." 

Elsewhere, Carín León's duet with Maluma and Bizarrap's foray into electro-tango were fueled by a similar spirit of playful experimentation.

Exquisite Singing & Songwriting Will Never Go Out Of Style

There's something to be said about an album that was recorded live on tape with analog equipment — the singer surrounded by her band, as they perform together in the same space, with no outside guests allowed.

Natalia Lafourcade's "De Todas Las Flores" is all about feeling and warmth, her vulnerable vocals framed by delicate piano notes and supple percussion. A worthy Record Of The Year winner, this exquisitely layered track proposes that some traditional methods of music making are definitely worth preserving. At the Premiere Ceremony, Lafourcade also took home golden gramophones for Best Singer-Songwriter Song and Best Singer-Songwriter Album.

Hip-Hop Is A Natural Component Of The Latin Music DNA

At the tail end of the ceremony, the performance by Colombian vocalist Feid — aided by the stellar skills of producer DJ Premier — included a moody reading of "Le Pido a DIOS" with nods to '90s rap and jazzy keyboard flourishes. Just like EDM, hip-hop has been fully incorporated into the Latin music lexicon, assuming an identity of its own.

KAROL G Is Much, Much More Than Just A Global Pop Star

Just like Rosalía's Motomami, KAROL G's fourth studio LP – winner of the coveted Album Of The Year award — will be remembered for the dazzling quality of its songs and the kind of indelible magic that can only be experienced, not described. The Colombian singer's artistic partnership with producer Ovy On The Drums has resulted in a futuristic sound that leaves ample space for the warmth of her vocals — and it grooves like crazy.

Most importantly, MAÑANA SERÁ BONITO celebrates the small pleasures, the brief glimpses of inner peace, and the decision to embrace self-acceptance even in the wake of emotional storms. In KAROL G's world, optimism is the only pathway out to a better tomorrow.

2023 Latin GRAMMYs: See The Complete Winners & Nominations List

2023 Latin GRAMMYs Red Carpet Fashion: See Pics Of Rosalía, Karol G, Peso Pluma, Shakira, Bizarrap, & More
Shakira on the red carpet at the 2023 Latin GRAMMYs in Seville, Spain.

Photo: Neilson Barnard/Getty Images for Latin Recording Academy

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2023 Latin GRAMMYs Red Carpet Fashion: See Pics Of Rosalía, Karol G, Peso Pluma, Shakira, Bizarrap, & More

For the 24th Latin GRAMMYs Awards, Latin music's biggest artists graced Sevilla, Spain’s royal red carpet in their most dazzling outfits.

GRAMMYs/Nov 17, 2023 - 01:25 am

The 2023 Latin GRAMMYs are not just The Biggest Night In Latin Music — it was also an occasion for the leading lights in Latin music to don a plethora of eye-catching outfits. Just as many of the nominated artists blend genres and break barriers, so too did their sartorial choices. 

Latin GRAMMY performers and nominees demonstrated their individuality and creativity with  extravagant, playful styles. Artists including Rosalía, Karol G, Bizarrap, Peso Pluma, Juanes, and Sebastián Yatra donned jaw-dropping award show looks. Daniela Santiago, Liz Trujillo and Sandra Calixto of Música Mexicana group Conexión Divina coordinated their all black and leather ensembles, while singer/songwriter Natalia Lafourcade — who took home multiple Latin GRAMMYs for, including Record Of The Year, for "De Todas Las Flores" — added a satin green touch to the red carpet. 

The most-nominated artists at the 2023 Latin GRAMMYs are Camilo, Karol G and Shakira, each of whom have seven nominations. Songwriter and composer Keityn also received seven nominations. Edgar Barrera, who took home the Latin GRAMMY Award for Producer Of The Year, led the night with 13 nominations. 

Hosted by Latin GRAMMY winner and performer Sebsatián Yatra, GRAMMY nominee and actress Danna Paola, along with critically-acclaimed actresses Roselyn Sánchez and Paz Vega — who each also made fashion statements — the 2023 Latin GRAMMYs were an aural and visual night to remember. 

Here are some of our favorite looks from the red carpet at the FIBES Conference and Exhibition Centre in Sevilla, Spain. 

Karol G John Parra/Getty Images for Latin Recording Academy

Rosalia 2023 Latin GRAMMYs Red Carpet

Rosalía | Patricia J. Garcinuno/WireImage

Bizarrap 2023 Latin GRAMMYs red carpet

Bizarrap | Juan Naharro Gimenez/Getty Images

Natalia Lafourcade Juan Naharro Gimenez/Getty Images

2023 Latin GRAMMYs Red Carpet Round-Up Peso Pluma Nicki Nicole

Peso Pluma and Nicki NicoleRodrigo Varela/Getty Images for Latin Recording Academy

Sebastian Yatra┃Patricia J. Garcinuno/WireImage

Conexión Divina┃Juan Naharro Gimenez/Getty Images

Karen Martinez and JuanesNeilson Barnard/Getty Images for Latin Recording Academy

Mon Laferte 2023 Latin GRAMMYs red carpet

Mon Laferte┃Rodrigo Varela/Getty Images for Latin Recording Academy

EDGAR BARRERA 2023 Latin GRAMMYs red carpet

Edgar Barrera┃Neilson Barnard/Getty Images for Latin Recording Academy

Maria Becerra 2023 latin grammys red carpet

Maria Becerra┃Rodrigo Varela/Getty Images for Latin Recording Academy

India Martinez 2023 Latin GRAMMYs Red Carpet

 India MartínezRodrigo Varela/Getty Images for Latin Recording Academy

Joaquina 2023 latin grammys red carpet

Joaquina┃Rodrigo Varela/Getty Images for Latin Recording Academy

Kenia os 2023 latin grammys red carpet

Kenia OS┃Neilson Barnard/Getty Images for Latin Recording Academy

Sita Abellán 2023 Latin GRAMMYs red carpet

Sita AbellánPatricia J. Garcinuno/WireImage

2023 Latin GRAMMYs: See The Complete Winners & Nominations List

Watch: Eslabon Armado & Peso Pluma Bring "Ella Baila Sola" To Life At The 2023 Latin GRAMMYs
Pedro Tovar of Eslabon Armado and Peso Pluma perform at the 2023 Latin GRAMMYs on Thursday, Nov. 16, 2023, in Seville, Spain

Photo: Aldara Zarraoa/Getty Images

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Watch: Eslabon Armado & Peso Pluma Bring "Ella Baila Sola" To Life At The 2023 Latin GRAMMYs

Eslabon Armado and Peso Pluma put Música Mexicana into the mainstream with "Ella Baila Sola." Both acts made their debut on the Latin GRAMMY stage, performing their hit collaboration.

GRAMMYs/Nov 16, 2023 - 10:53 pm

Eslabon Armado and Peso Pluma put Música Mexicana into the mainstream with the global hit "Ella Baila Sola." The collaboration garnered Eslabon Armado two Latin GRAMMY nominations, including Song Of The Year and Best Regional Mexican Song. Backed by a full live Mexican band, the duo offered a fiery performance of the Música Mexicana smash together for the first time at the awards. 

Eslabon Armado and Peso Pluma brought the posh atmosphere of the "Ella Baila Sola" music video to life with an elaborate performance. Women in bright red dresses and masks appeared behind the suited-up members of Eslabon Armado's band. Eslabon Armado’s lead singer, Pedro Tovar, and Peso Pluma were captivated as they sang the corrido love song together.  

In those categories, only the songwriter is nominated, which means Eslabon Armado's Pedro Tovar is up for both awards. When the song peaked at No. 4 on the Billboard Hot 100 chart, Eslabon Armado and Peso Pluma made history with the first Música Mexicana track to crack the Top 10. At the 2023 Latin GRAMMYs, both acts made their debut on the Sevilla stage. 

"Ella Baila Sola" was included on Eslabon Armado's sixth album Desvelado, which was released last April. Peso Pluma capitalized on the success of their collaboration and released his breakthrough LP Génesis that following June. With Génesis currently nominated for Best Música Mexicana Album (including Tejano) at the 2024 GRAMMY Awards, Peso Pluma became a first-time GRAMMY nominee. 

2023 Latin GRAMMYs: See The Complete Nominations List

2023 Latin GRAMMYs Performers: Peso Pluma and Eslabón Armado, Juanes, Ozuna, Camilo, Iza And More Artists Added
2023 Latin GRAMMYs performers (L-R, top row to bottom row): BORJA, Peso Pluma, Paola Guanche, GALE, León Leiden, Juanes, Iza, Manuel Carrasco, Natascha Falcão, Ozuna, Edgar Barrera, Eslabón Armado, Pablo Alborán, and Joaquina

Photos Courtesy of Artists

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2023 Latin GRAMMYs Performers: Peso Pluma and Eslabón Armado, Juanes, Ozuna, Camilo, Iza And More Artists Added

Additional newly announced performers for the 2023 Latin GRAMMYs include Pablo Alborán, Edgar Barrera, Manuel Carrasco, BORJA, Natascha Falcão, GALE, Paola Guanche, Joaquina, and León Leiden.

GRAMMYs/Oct 24, 2023 - 12:07 pm

The Latin Recording Academy has announced additional performers for the 2023 Latin GRAMMYs. Current nominees Pablo Alborán, Edgar Barrera, Camilo, Manuel Carrasco, Iza, Juanes, and Ozuna along with Best New Artist nominees BORJA, Natascha Falcão, GALE, Paola Guanche, Joaquina, and León Leiden are confirmed to take the Latin GRAMMY stage. Additionally, Eslabón Armado and Peso Pluma will join forces to perform "Ella Baila Sola" for the first time together on television.

These artists join previously announced 2023 Latin GRAMMYs performers Maria Becerra, Bizarrap, Feid, Kany García, Carin León, Christian Nodal, Rauw Alejandro, and Alejandro Sanz, who are all current nominees, as well as the 2023 Latin Recording Academy Person of the Year, Laura Pausini 

Latin GRAMMY winner and GRAMMY nominee Sebastián Yatra; Latin GRAMMY nominees and actresses Roselyn Sánchez and Danna Paola; and internationally acclaimed actress Paz Vega will host the 2023 Latin GRAMMYs, officially known as the 24th Latin GRAMMY Awards.

Read More: 2023 Latin GRAMMYs: See The Complete Nominations List

Pablo Alborán has five nominations including Record of the Year, Song of the Year and Best Pop Vocal Album. Edgar Barrera is nominated in 13 categories including Producer of the Year and Songwriter of the Year. Camilo is nominated in seven categories this year, including Album of the Year and Song of the Year. Manuel Carrasco is nominated for Best Traditional Pop Vocal Album, while Iza is nominated for Best Portuguese Language Urban Performance. Juanes is nominated in four categories including Album of the Year and Best Rock Song. 

Read More: Latin GRAMMYs 2023: Meet The Nominees For Best New Artist

Taking place internationally for the first time ever, the 2023 Latin GRAMMYs will be broadcast from the Conference and Exhibition Centre (FIBES) in Sevilla (Seville) in Andalucía (Andalusia), Spain, on Thursday, Nov. 16. The show will air at 8 p.m. ET (7 p.m. CT) on Univision, UniMás and Galavisión in the U.S., and at 10:30 p.m. CET on Radiotelevisión Española (RTVE) in Spain. Additional international broadcasting partners and local airings will be available soon. 

The 2023 Latin GRAMMYs will see the debut of several new Latin GRAMMY categories and a new Field, including Best Songwriter Of The Year, as part of the newly created Songwriting Field, Best Singer-Songwriter Song and Best Portuguese-Language Urban Performance. These new additions and amendments will make the 2023 Latin GRAMMYs an exciting, history-making night in Latin music. 

More details about the Latin GRAMMY Premiere, where the majority of the Latin GRAMMY categories will be awarded, will be announced soon.

2023 Latin GRAMMYs Nominations: Carlos Vives, Iza, Kenia Os, Gaby Amarantos & More React To The Big Announcement