Measuring prospective wealth is a music angle Forbes has been covering for ages, for example with its 2017 Hip-Hop Cash Princes. But the label no longer fits. With emerging artists Lizzo and WondaGurl breaking into the light, and GRAMMY nominee Cardi B dominating the charts, that phrase "Cash Princes" gives way, for the first time ever, to Forbes' Hip-Hop's Future Moguls class of 2018.

<iframe width="620" height="349" src="https://www.youtube.com/embed/mPfdJ46l-e0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

For the rapid rise of Post Malone, Forbes wrote, "The future is now." Also on the list is "Future Mogul" 21 Savage, who helped propel Malone's "Rockstar" everywhere — one of the list's judges heard an older lady at the airport pumping it up in her convertible. That hit, Malone's single "Congratulations," featuring Quavo, and album sales for Stoney have put him in the rarified sales territory of Drake and Kendrick Lamar.

<iframe src="https://tools.applemusic.com/embed/v1/song/1281165480?country=us&itscg=30200&itsct=afftoolset_1" height="110px" width="100%" frameborder="0"></iframe>

GRAMMY nominees Tyler, The Creator and Vic Mensa both made the list. Playboi Carti, whose hit "Magnolia" helped us through the summer, is one of the Future Moguls too, along with about-to-be-better-knowns Dave East and Lil Pump.

Kudos to all these hard-working artists whose musical dreams and ambitions have been shared through song — and Facebook, SoundCloud, Twitter — millions and millions of times. Whatever they are rolling in, we are rolling to their beats.

Diddy, Drake, Guns N' Roses: Forbes' Highest-Paid Musicians Of 2017

Since Post Malone burst onto the mainstream nearly a decade ago, he has continued to flaunt his genre-defying brand of musical brilliance. For his latest venture, it’s time for gold grills and cowboy hats: Posty’s going country.

Though his musical origins are in rap, Malone has seamlessly traversed pop, R&B, and blues, always hinting at his deep-seated country roots along the way. In the last year, his long-standing affinity for country music has moved to the forefront, with appearances at the CMA Awards, a country-tinged Super Bowl LVIII performance, and a feature on Beyoncé’s COWBOY CARTER. Next up, he’ll make his debut at California's Stagecoach Festival alongside some of country music’s biggest names — and pay tribute to some of the genre greats.

While it’s unclear exactly what the Texas-raised hitmaker will be singing, his 45-minute set on Saturday, April 27 is labeled “Post Malone: Performs a special set of country covers.” After years of performing covers for and alongside country stars, the performance is arguably one of the most full-circle moments of his career thus far.

Ahead of his Stagecoach premiere, read on for some of Posty's biggest nods and contributions to the country music scene over the years — that could culminate in his own country album soon enough. 

A Slew Of Classic Country Music Covers

Malone has a history of channeling his musical heroes, often pulling on his boots to deliver heartfelt covers. He's paid tribute to country icons many times, including covers of Hank Williams Jr.'s classic, "There's A Tear In My Beer” in a 2018 fan-favorite video. 

During a 2022 Billy Strings tour stop at The Observatory in Los Angeles, Malone made a surprise appearance and used the moment to honor Johnny Cash alongside Strings. The pair delivered an acoustic duet of Cash's infamous murder ballad, "Cocaine Blues."

And just this year, Malone covered Hank Williams Sr. during a surprise performance at Nashville's Ryman Auditorium. On April 3, he closed out the annual Bobby Bones' Million Dollar Show with a rendition of Williams' "Honky Tonk Blues." 

A Longtime Kinship With Dwight Yoakam

Malone has long collaborated with Dwight Yoakam, marking a friendship and professional partnership that spans his career. Yoakam is a GRAMMY-winning trailblazer known for his pioneering blend of honky tonk, rock and punk that shook up the country scene in the 80's with his blend of "cowpunk." 

The pair frequently joined forces on Yoakam's SiriusXM Radio spot "Greater Bakersfield," where one standout 2018 appearance features Malone covering Yoakam's own “Thousand Miles From Nowhere” as the two laugh, strum and belt out the lyrics together in perfect harmony. 

On April Fool's Day in 2021, they playfully teased fans with the prospect of a double country album release — which may not seem so far-fetched three years later.

It's fitting that Malone would find such deep inspiration in folks like Yoakam, a man who first rode onto the country scene with a new take on a traditional sound. Much like Yoakam bridged generations with his music, Malone brings a new yet familiar energy to the country scene, embodying the spirit of a modern cowboy in both style and sound.

A Country Tribute To Elvis

Malone teamed up with Keith Urban for a duet rendition of "Baby, What You Want Me to Do" during the "Elvis All-Star Tribute Special," which aired on NBC in 2019. Originally written and performed by blues musician and songwriter Jimmy Reed, "Baby, What You Want Me to Do" was famously covered by Presley and commemorated through Urban and Malone's unique blend of modern guitar-slapping country-rock charisma. 

That wasn't Malone's only country collab that night, either. He also covered Presley's "Blue Suede Shoes" alongside Blake Shelton, Little Big Town and Mac Davis.

A Celebration Of Texas With Country Legends

In March 2021, Matthew McConaughey and his wife, Camila, hosted the "We’re Texas" virtual benefit concert, to help Texans coping with that year's disastrous winter storms during the Covid-19 pandemic. 

Following performances by George Strait, Kacey Musgraves, Willie Nelson, and Miranda Lambert, Malone — who moved to Dallas when he was 10 — served as the night's final entertainer. He performed Brad Paisley's "I'm Gonna Miss Her" followed by Sturgill Simpson's "You Can Have The Crown" backed by Dwight Yoakam.

A Rousing Tribute At The 2023 CMA Awards

At the 2023 CMA Awards, Malone joined country stars Morgan Wallen and HARDY on stage to cover late icon Joe Diffie‘s “Pickup Man” and "John Deere Green." Malone's first-ever performance at the CMAs felt more like a reunion than a debut, with Malone right at home among his collaborators.

“I’ve manifested this for years," HARDY told Audacy's Katie Neal. "Slight flex here, but I started following [Post Malone] when he had like, 300k Instagram followers. I was on the 'White Iverson' terrain, like the first thing that he ever put out and I was like, ‘this is dope,’ and I've been with him ever since.” 

After the performance, Malone hinted to Access Hollywood that it might be the start of a new chapter. When asked if a forthcoming country album would be in the works, he answered, “I think so. Yes, ma'am.” (More on that later.)

A Countrified Appearance At Super Bowl LVIII

View this post on Instagram

A post shared by NFL (@nfl)

Before Beyoncé announced COWBOY CARTER in a Verizon Super Bowl ad, Malone offered Super Bowl Sunday's first country-themed clue at the top of the night with his tender rendition of "America The Beautiful." Sporting a bolo tie and brown suede, Malone delivered his patriotic performance with a characteristically country drawl while strumming along on acoustic guitar before Reba McIntire's star-spangled rendition of the national anthem. 

Malone's performance followed in the footsteps of a long line of country artists who have kicked off the national sporting event, which started with Charley Pride in 1974 and has included Shania Twain, Faith Hill and Garth Brooks. 

A Tip Of The Hat To Toby Keith

During a performance at the American Rodeo in Arlington, Texas, on March 9, Malone paid tribute to the late Toby Keith, who passed away in February. After pouring one out and taking a sip from a red solo cup (an homage to Keith's playful hit of the same name), Malone performed a cover of "As Good As I Once Was" for the Texas rodeo crowd.

His TikTok video of the performance quickly garnered over 4 million views, sparking enthusiasm among fans for more country music from him. "Sir. I'm now begging for a country album," wrote one user in a comment that has received over 11,000 hearts.

A (Potential) Full-On Country Album

View this post on Instagram

A post shared by @postmalone

His much-teased country album may not be too yonder. After confirming that a country album was in the works during a live Twitch stream on his channel, Malone has spent much of this year teasing forthcoming new work. There is no scheduled album release date as of press time, but Malone has shared snippets of new songs including “Missin’ You Like This” and dropped sneak peeks of collaborations with Morgan Wallen, HARDY, Ernest, and Luke Combs. 

In February, Malone posted a sample of a collaboration with Combs, "I Ain't Got A Guy For That," the first in a series of song snippets shared across his social channels. 

On March 20, Malone posted a reel to Instagram featuring a video of himself seated on a stool, smoking a cigarette and singing along to a track that opens with Wallen singing, “It takes two to break a heart in two,” as Malone comes in to deliver a blow with the line, “Baby you blame me, and baby I’ll blame you." The track, shared with the caption (and supposed song title) "I had some help," was first announced in a now-deleted social media post by Wallen at the end of 2023. 

No matter when the album may come, Post Malone’s Stagecoach set will only up the anticipation for some original country music from the star — and from the looks of it, fans and genre stars alike are more than ready for it.

12 Must-See Acts At Stagecoach 2024: Tanner Adell, Charley Crockett & More

"All’s fair in love and poetry," Taylor Swift declared when she announced her 11th studio album, The Tortured Poets Department, at the 66th GRAMMY Awards. 

Taken from the proverb "All’s fair in love and war," the pop phenom gave us a fair warning: there’s no limit to what she’ll go through to achieve her ends. 

On the freshly released The Tortured Poets Department, Taylor Swift has a few things to get off her chest — so much that it required a surprise second record, The Tortured Poets Department: The Anthology, adding an additional 15 songs. The sprawling album is a masterclass in songwriting and so personal that it's analogous to performing a post mortem autopsy; The musical shapeshifter is here to exhume the tortured poets of her past and make peace with them. 

In an Instagram post, Swift called the record an anthology that reflects "events, opinions and sentiments from a fleeting and fatalistic moment in time - one that was both sensational and sorrowful in equal measure." With the release of Tortured Poets, "there is nothing to avenge, no scores to settle once wounds have healed…our tears become holy in the form of ink on a page." 

View this post on Instagram

A post shared by Taylor Swift (@taylorswift)

Describing Swift’s work as a collection of tracks about boys and break-ups has always felt underbaked and disingenuous, but much of The Tortured Poets Department is just that. In true Swiftian fashion, she plays on preconceived theories, opting to toy with the five stages of grief — denial, anger, bargaining, depression, and acceptance — after a break-up, bringing listeners along on a peregrination exploring the depths of her relationships and personal growth. 

Analyzing her feelings to craft songs is muscle memory at this point, but with every release Taylor Swift somehow does so with a refreshed and reimagined perspective. The stories she shares with her fans in TTPD might’ve made her feel like she died, but she’s a revenant no longer tortured by the whims and words of other poets.

With The Tortured Poets Department open for business, read on for five key points to consider when listening to Taylor Swift’s new album.

It's Much More Than A Break-Up Record

Although the record orbits around a break-up, The Tortured Poets Department demonstrates Swift's ability to shapeshift as a songwriter. A song about a break-up is layered, typically forcing Swift to unveil her own flaws while wearing her broken heart on her sleeve.

The fifth track on a Taylor Swift album is typically the most emotionally cutting, and "So Long London" is no exception. On the standout track, Swift views the loss of her lover and the breakdown of her relationship to Joe Alwyn through the lens of the city they once shared together. It’s a cathartic release for Swift who point-blank notes the pain they inflicted upon her and how, in turn, they ended up just as heartbroken as she is. 

The high-spirited "Down Bad" and subdued "The Smallest Man in The World" are two sides of the same coin. The former is hopeful that a love could be reignited, whereas the latter sees Swift at her grittiest, pointing the finger at her former lover. "Smallest" poses a series of questions, accusing her ex of being a spy who only wanted to get intel on her.

On piano ode "loml," Swift looks back at the "get-love-quick" schemes she first wrote about in "Why She Disappeared," a poem for reputation. The poem originally considered the death of her reputation and how its aftermath made her stronger while she was simultaneously nursing a new relationship. 

The track has a similar energy to fan favorite "All Too Well," but is even more accusatory — seemingly unlocking another level of her songwriting prowess as she teeters between seething rage and mourning with lines about picking through a "braid of lies" spewed by a partner who "claimed he was a lion" but is really a coward. While Swift is honest about never feeling a loss so deeply, she maturely accepts that the effort she put into keeping the relationship afloat was all she could do. It’s distinctly different from the battles she bravely fought in "The Great War," "Daylight" and "long story short."

She's Grappling With Fame & Owning Her Choices

That Taylor Swift struggles with her own celebrity and the public's perception is nothing new. On reputation’s album prologue, she stated, "We think we know someone, but the truth is that we only know the version of them they have chosen to show us." 

On The Tortured Poets Department, Swift has never been more honest about her feelings towards those who claim to know better than she does. On "But Daddy I Love Him," she doubles down on these frustrations, taking aim at self-righteous "vipers" and "judgmental creeps" who condemn her choice of a lover. Swift holds nothing back, declaring "I'll tell you something about my good name/It's mine alone to disgrace."

Swift stated that her life sometimes feels like a public autopsy with people psychoanalyzing her every thought and feeling. Following the release of Midnights and her larger-than-life Eras Tour, Swift’s been in her "glittering prime" despite experiencing her long-term relationship ending and the media hysteria around it would make anyone feel the opposite. "I Can Do It With A Broken Heart" confirms fans' theories that the GRAMMY winner was indeed putting on a brave face.  

On "Clara Bow" — a song named for the silent film actress whose public life was so scrutinized that she admitted herself into a sanatorium — Swift sings "Beauty is a beast that roars/Down on all fours/Demanding, 'More.'" Again, Swift plays with the double-edged sword of fame, comparing herself to a performing circus animal — something she sings about in "Who’s Afraid Of Little Old Me?" 

Taylor Swift Gets By With A Little Help From Her Friends

Swift has always looked up to and honored the greats in her music and art, and Tortured Poets is no exception. She recruits rock icon and songwriter Stevie Nicks to help build TTPD’s world, and Nicks penned a poem featured in Swift’s physical album. Written in Texas, the poem is "For T and me..." and tells the tale of two ill-fated lovers. (Swift also namedrops Nicks in "Clara Bow," touching on the comparisons made between Clara, Nicks and herself.)

There are two additional guest appearances on TTPD: Post Malone appears on "Fortnight" and Florence Welch of Florence + the Machine is featured on "Florida!!!" (a surprisingly toned-down lead single). Swift particularly shines when paired with Welch, and the soaring "Florida!!!" sees their intertwined vocals creating a sound as infectious as the "drug" they sing about.

J.M. Barrie’s Peter Pan inspired Swift on "cardigan" ("Tried to change the ending/Peter losing Wendy") but now the Lost Boy gets his own track on The Anthology’s "Peter." The ever-inquisitive Swift pleads, "You said you were gonna grow up/Then you were gonna come find me" and confronts this man who wouldn’t grow up. She even puts herself in the shoes of Wendy who waited for Peter Pan to return but has grown tired of waiting.

TTPS Is All Quill And Fountain Pen Songs

A few years ago, Taylor Swift categorized her songwriting according to three writing devices: glitter gel pens for fun tracks, fountain pens for songs using modern imagery and lyrics, and quill pens for tracks with flowery, figurative language. Although devoid of the glittery gel pen songs that comprise many of Swift's hits, TTPD and its accompanying anthology are steeped in fountain and quill writing. 

Most of The Tortured Poets Department are fountain pen tracks — thanks to 2024 Producer Of The Year Jack Antonoff’s sleek pop production and synth use. Tracks like "Fresh Out The Slammer" and "My Boy Only Breaks His Favorite Toys" are sharp, snappy, tongue-in-cheek tales of love affairs about to begin and coming to an end with the same sonic exuberance of past Swift & Antonoff songs, like "Out of the Woods" and "Getaway Car."

Tracks on The Anthology, mostly produced by Aaron Dessner, are stripped-back, folk-tinged quill songs brimming with sorrow and harrowing thematics and dives even deeper into her chaotic psyche. "The Prophecy" sees Swift beg to change a prophecy that has been laid out ahead of her — likely stemming from the pressure of being a global superstar when all she wants is to be loved.

This Is The End Of An Era (Or A Chapter)

To her occasional disdain, Swift's highly personal songwriting has created a global obsession with her inner life.  Although she's tired of the "public autopsy," Tortured Poets offers her time to reflect on the "events, opinions, and sentiments" over a time that was equal parts transient and transformative. 

From her growth from the country-twanged teen singer on her self-titled debut to woman who is fearless in her pursuit of happiness, love, and peace, Swift has transformed time and time again. By viewing her work in eras — or, in this case, a chapter in a book of her life — it’s clear that Swift sees this current chapter of her life coming to a close, turning the last page and no longer longing to look back. 

One could argue that Swift is an unreliable narrator, only ever presenting her side of the story. But she says that while considering the pain described on TTPS, many now-healed wounds turned out to be self-inflicted. With these stories immortalized, Taylor Swift has spoken her saddest story and is now "free of it." The tortured poets and poems will no longer take up space in this next chapter of her life.

Songbook: An Era-By-Era Breakdown Of Taylor Swift's Journey From Country Starlet To Pop Phenomenon

We’ll be wandering through this Department for the foreseeable future.

Not only has Taylor Swift unleashed an absolute maelstrom with her 16-song new album, The Tortured Poets Department; she’s dropped a whopping 15 additional tracks via its expanded version, The Tortured Poets Department: The Anthology.

Clearly, there’s an absolute treasure trove here — for Swifties and the merely Swift-curious alike. A mostly downbeat and discursive affair, The Tortured Poets Department feels like the shadow cast by the gilded, giddy, exhilarating Eras Tour, which isn’t over yet. (Which makes all the sense in the world, as she was simultaneously chipping away at the album while crisscrossing the globe.)

If you’re reading this, you’re probably bracing yourself for this long, solemn, darkly funny journey. Don’t go alone: here’s a brief breakdown of what you should know going in. (And keep checking GRAMMY.com, as there’s plenty more Taylor and Tortured Poets coming your way.)

The Tracklisting

As previously reported, here’s the standard tracklist for The Tortured Poets Department:

Side A
"Fortnight" (feat. Post Malone)
"The Tortured Poets Department"
"My Boy Only Breaks His Favorite Toys"
"Down Bad"

**Side B**
"So Long, London"
"But Daddy I Love Him"
"Fresh Out the Slammer"
"Florida!!!" (feat. Florence + the Machine)

**Side C**
"Guilty As Sin?"
"Who’s Afraid of Little Old Me?"
"I Can Fix Him (No Really I Can)"
"Loml"

**Side D**
"I Can Do It With a Broken Heart"
"The Smallest Man Who Ever Lived"
"The Alchemy"
"Clara Bow"

The Expanded Tracklisting

Aside from The Black Dog Edition, The Albatross Edition, The Bolter Edition, and The Manuscript Edition — which consist of the standard edition of the album with its titular bonus track — here are the additional tracks that complete The Tortured Poets Department: The Anthology.

"The Black Dog"

"Imgonnagetyouback"

"The Albatross"

"Chloe or Sam or Sophia or Marcus"

"How Did It End?"

"So High School"

"I Hate It Here"
"thanK you aIMee"

"I Look In People’s Windows"

"The Prophecy"
"Cassandra"
"Peter"
"The Bolter"
"Robin"

"The Manuscript"

The Guests

Physical copies of The Tortured Poets Department feature an original poem by the one and only Stevie Nicks.

Titled "For T and me…," the poem starts off with "He was in love with her / Or at least she thought so / She was brokenhearted / Maybe he was too." It goes on to trace a doomed relationship — one party being "way too hot to handle" and the other "way too high to try."

Elsewhere, Post Malone lends a haunting vocal to opener and lead single "Fortnight," and Florence + the Machine elevate "Florida!!!".

https://www.youtube.com/watch?v=FiqoZyauhdA

The lion’s share of the album was produced by Jack Antonoff; Aaron Dessner handled a handful of tunes on the standard edition and the majority of The Anthology.

The Easter Eggs

Where do we begin? For starters, most of the songs seem to be directed at ex Matty Healy of the 1975, but Joe Alwyn and Travis Kelce seem to pop up here and there as well.

In the title track, Swift describes embracing the "cyclone" of a relationship with a partner akin to a "tattooed golden retriever." And they’d be remiss to compare themselves to Patti Smith or Dylan Thomas or any other famously tortured poet of the 20th century: "We’re modern idiots… we’re two idiots."

Elsewhere, Lucy Dacus of boygenius — and Antonoff himself — pop up ("But you tell Lucy you’d kill yourself if I ever leave / And I had said that to Jack about you / So I felt seen").

Far be it from us to speculate on exact subjects, but there are shades of depression ("You sacrificed us to the gods of your bluest days"), a betrothal that wasn’t to be ("You swore that you loved me but where were the clues? / I died on the altar waiting for the proof") and the racket of fame ("The circus life made me mean").

As usual, Swift has dumped puzzle pieces on the carpet — daring her ardent, global fanbase to start at the edges and work their way to the center. But never to this degree, across such an ocean of material.

Tortured poets — and those who fall in love with them — assemble!

Songbook: An Era-By-Era Breakdown Of Taylor Swift’s Journey From Country Starlet To Pop Phenomenon

After 25 years, Coachella is like a live music holiday. Every year, thousands of people from all walks of life descend upon the Empire Polo Club in Indio, California to enjoy artists whose music is as diverse as the crowd assembled. No matter what style anyone prefers, an artist they love is playing at Coachella.

This year alone, attendees can enjoy the classic Britpop sounds of Blur, trendy house music beats from John Summit, a reunion of the ska-punk icons, Sublime (featuring the late frontman's son, Jakob Nowell), and a headlining set from enigmatic rapper Tyler, The Creator.

Coachella also offers the opportunity for audiences to see artists they may never see elsewhere, like a rare American performance by the jazz-house master St.Germain, a shared set from the now-defunct dance music supergroup J.E.S.u.S. (Jackmaster, Eats Everything, Seth Troxler, and Skream), or pop legend Jai Paul’s first live show ever. 

Then, of course, there are the Coachella sets that will live in infamy: From Daft Punk’s debut of The Pyramid, which is largely credited with launching the popularity of electronic music in the United States, to Tupac’s resurrection in hologram, to Beyoncé's marching band of HBCU students soundtracking a reunion of Destiny’s Child.

View this post on Instagram

A post shared by Coachella (@coachella)

The people of Coachella revel in these eclectic and epic offerings. Approximately 125,000 people per day touch down on the grass at the Empire Polo Club, and upwards of 100,000 have been reported to gather for a single set. And while hundreds of thousands of people are on the ground worshiping the music, 40 million people are watching the magic through YouTube, wishing they were there.

Coachella is a spectacle. So often the people who went one year bring their friends or family the next, and those people become obsessed. Others meet people at the festival and become best friends, family, and lovers — relationships born from a shared reverence for live music. 

With its massive popularity, it's easy to assume influencers and celebrities have taken over the polo grounds. A key moment in Billie Eilish’s documentary, Billie Eilish: The World's a Little Blurry, the young pop sensation meets her lifelong hero, Justin Bieber, for the first time at Coachella. But any long-time attendee will tell you, that the celebrities and influencers don’t engage with the true Coachella.

"The Kardashians are having one experience, and I’m having a different experience out in the field," says Ashton Aellarose who’s attended Coachella 12 times in eight years. "If you don’t want to be that, then you don’t see that…there’s the real Coachella for real people."

Real fans of Coachella stay all day and night, braving the heat and the dust, to engage with the epic performances and their fellow music lovers. Alaskan Alex Rodriguez creates an Artist of the Day post on the Coachella Reddit, posting every day from when the lineup drops until the festival. He flies in from the Last Frontier because Coachella provides something that other festivals simply can’t.

"Whether it be over-the-top productions, unexpected guest appearances or simply the chance to let others hear your unfamiliar sound to others, Coachella invites performances that you simply won’t see anywhere else," Rodriguez tells GRAMMY.com via email. 

Coachella’s community is built on the idea that music is the universal language. Whether you’re coming for the first time or the 25th time, whether you’re a senior citizen, a new parent, or a college kid on spring break, Coachella is a space for live music fans to celebrate what they love more than anything, and celebrate each other. GRAMMY.com spoke to five Coachella die-hards — attendees who count Coachella as an annual, important part of their year — to learn what Coachella means to them.

From Fan To Music Industry Professional: The 25-Year Attendee 

Josh Brooks DJing in 2011┃Josh Brooks

Name: Josh Brooks

Number of Coachellas attended: 26

Favorite set: The Chemical Brothers, 1999

Josh Brooks has attended every year of Coachella since the first edition in 1999, and credits the festival for his career in music. To date, he's worked as a booking agent, tour manager, and DJ who has played Coachella on several occasions. In 2023, he played a slot during the after-hours silent disco in the campgrounds. 

Back in 1999, Brooks had just started college at UCLA and was studying physical science, geology, and geography. He went to Coachella on a whim because tickets were $50 per day to see Rage Against The Machine, Tool, Beck, Morrissey, and the Chemical Brothers. Everything in his musical life snowballed from there. 

"[Coachella] really opened my eyes to this whole world of music that I didn’t know existed," Brooks tells GRAMMY.com. "I’ve played music my whole life. I played clarinet, trumpet, and saxophone. I was in the California Young Musicians Orchestra for a year in high school. Music has always been really important to me. But that’s where I really started to find myself musically." 

In 2011, Brooks found himself as a part of Coachella. That year, Global Inheritance — the nonprofit that organizes all of Coachella’s sustainability efforts —hosted a human-powered stage called the Energy Factory. Brooks submitted a DJ mix as part of a contest to play a slot on that stage, and he won. 

"I just played at the festival that I have been enamored with for the last 12 years. I just made a dream come true," Brooks said.

A year after that, he got laid off as a high school science teacher, and he’s been working in music ever since. Currently, he’s the booking agent and tour manager for respected house music artist Sacha Robotti, and revitalizing their SLOTHACID brand. But in between his workload, he’s still taking time for a trip to the desert for some live music. 

The Fan That Made Coachella A Family Affair

The Glazer family┃MIkey Glazer

Name: Mikey Glazer

Number of Coachellas attended:  16

Favorite set: M.I.A., 2008

Every year at Coachella, you see a handful of parents celebrating live music with their children. In fact, there are meetups for families at the festival. Among this somewhat unusual sight, you'll find Mikey Glazer and his 5-year-old son, Axwell. 

Glazer has been attending Coachella since 2003, and used to be one of the festival's more typical attendees (a 20-something attending for the party and the tunes). Now, at age 47, Coachella has become his yearly family vacation. Glazer and his wife, Melissa, brought Axwell to the festival four times: three in the flesh, and once in utero.

During the pandemic, Mikey, Melissa, and Axwell listened to music as a family. Especially electronic artists like Skrillex and Tiësto. (Axwell is also the artist moniker of one of the members of the GRAMMY-nominated electronic trio Swedish House Mafia.) When the family went to Coachella together, they saw Axwell express that love of music in full force.

"Seeing a DJ and the visuals, he just loved it. To see it through his eyes is absolutely amazing," Glazer says. "Nobody who doesn’t have kids would ever want to have a kid with them at Coachella. But when you spend every day with your kid, you’re going through new music Friday; he’s picking out songs he likes, and you listen to music together every day; when you get to Coachella, to see him enjoy it is great."

Ranking Coachella: The Fan Who Listens To Every Single Artist 

Brian Downing (second from right) with friends from Cincinnati┃Brian Downing

Name: Brian Downing

Number of Coachellas attended: 4

Favorite set: Madeon, 2022

For decades, Brian Downing has been ranking all the live artists he sees. He saw hundreds of artists the year he turned 50, and condensed all of them into a top 20 list.

When he comes to Coachella, he does the same thing, except instead of creating a list over the course of a year, he does it for three days. In the weeks leading up to the festival, he listens to every one of the 150 artists performing at the festival and gives them all a ranking.

"There are so many acts I don’t know going into it," Downing says. "Someone else might look at [the lineup] and go, ‘Oh my god, this is so overwhelming.’ I look at it and go, ‘Oh my god, I get to rank so many things’."

He ranks every artist on the lineup 1–10 and organizes the rankings on a spreadsheet that he shares with his friends who come to Coachella with him. A 10 is reserved for someone he is going to see, no matter what; one signifies someone he’s going to skip. That way, his group will know who they may or may not enjoy as well. 

Brian also frequently adds commentary to each artist. Here’s what he has to say about the drag-ready pop star Chappell Roan, who is performing on Friday at Coachella this year:

"I do loves me some Chapell Roan! She is an indie pop darling, and for good reason. Red Wine Supernova is an absolute bop! But she has so many other great songs too that haven't been hits yet. Don't want to miss this fun show! Side note: Remember to learn the entire H-O-T-T-O-G-O dance. You’re gonna thank me later. 10’s all day, baby! - 10."

The Fan Who Would Spend Eternity At Coachella 

At Coachella 2011┃Ashton Aellarose

Name: Ashton Aellarose

Number of Coachellas attended:  9

Favorite set: Postal Service, 2013

Throughout her life, Ashton Aellarose has lived in many places: Northern California, North Carolina, Colorado, even a few extended stints abroad. But no matter where she was residing, Aellarose would see the Coachella lineup in copies of SPIN magazine and dream of going somewhere with such vast musical offerings.

Now she’s attended nine Coachellas, and Coachella is the one place she calls home. Simply put, her life wouldn’t be the same without Coachella.

When she attended in 2014, Aellarose worked at an on-site lemonade stand. Not only did the experience lead to her working in festival vendor management for a time, but Aellarose met her best friend during her very first shift at the stand. That same friend introduced Aellarose to her boyfriend, whom she brought to Coachella for the first time last year. 

When she brought him, she showed him all the traditions she’d developed over numerous editions: Picking up last-minute camping supplies at the Wal-Mart in Indio; watching the first sunset performance of the weekend (one of her favorites was Violent Femmes in 2013); enjoying her favorite foods like the spicy pie and the arepas.

"It’s nice to have this place that’s so spiritual and consistent in such an inconsistent world," Aellarose says. "I thought it was cool when Skrillex said during the TBA set [in 2023], ‘This is the biggest party in the world right now where you’re at.’ I say that every year."

Coachella is such an important place for Aellarose, that she would like it to be her final resting place: "When I die, I want my ashes thrown around Coachella. No joke."

Creating Community With Beer & Cheer: The Fan Who Learned To Love At Coachella 

Joe Stamey and friend┃Joe Stamey

Name: Joe Stamey

Number of Coachellas attended: 16

Favorite set:  Beyoncé, 2018

At 1:32:14 in the Coachella documentary, Coachella: 20 Years in the Desert, Joe Stamey says:

"I come because I genuinely love music. I’ve seen more music here than I’ve seen in my entire life in other places. I see acts here that I will never see at the other festivals all over."

The filmmakers followed multiple attendees around the festival in 2019. Stamey is the only one who made it into the documentary. His love of music is a significant factor in why.

But more than his love of music, he genuinely wants everyone at Coachella to have an amazing time enjoying the live music like he does. Before our call is over, he even offers me to stay at his campsite. 

"​​I meet people that are my friends now forever because of things that I've done like that. Caring for people," Stamey says. "The festival did that to me."

Every year, Stamey organizes a beer chug at 10:40 a.m. on Friday in the campgrounds through the Coachella subreddit. Mikey Glazer (who you met above) attends every year as well. 

"It's literally just hundreds of people sitting around chugging beers at 10:40 a.m. And I just give everyone I can as big a hug as I can," Stamey says. "It’s a huge friend reunion. I run into so many people from 15 years of my life, and I love them all."

Coachella Weekend 1 Recap: 20 Surprises And Special Moments, From Billie Eilish & Lana Del Rey, To Olivia Rodrigo With No Doubt