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Music and the Metaverse

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We're Probably On An Irreversible Course Into The Metaverse. What Role Will Music Play In It?

With bungled music NFT startups and sketchy virtual concerts, music and the metaverse may have gotten on the wrong foot. But the metaverse may be destined to envelop everything — and it's important for musicians to envision themselves there.

GRAMMYs/Mar 2, 2022 - 03:44 pm

Almost immediately after Mark Zuckerberg changed Facebook's parent company name to Meta, the metaverse and the music industry got off on the wrong foot.

Despite broad acceptance via reams of media coverage and billions in corporate acquisitions, this nascent digital landscape — a patchwork of blockchain, VR, AR and AI, among other things, creating something of an alternate reality — looks like anathema to some who hold music sacred. Artists eviscerated (and derailed) the startup HitPiece for scraping Spotify's database for NFT fodder; fans ripped Foo Fighters' big Super Bowl Sunday metaverse debut as a Kafkaesque nightmare.

So the metaverse is a fleeting gimmick, right? Doomed to fail? Not so fast, experts say. The awesome amount of money invested in this concept — plus the staggering amount of time American adults already spend consuming digital media — makes it the most realistic evolutionary step for the internet, if not a flat-out inevitability. If so, how we consume music is reaching a pivot point — and a Twitter pile-on or three might not do much to derail the march of history.

"I'm drinking the Kool-Aid as much as you possibly could be," Inder Phull, the co-founder of music, blockchain and gaming company Pixelynx, rosily tells GRAMMY.com. "I'm a believer in this technology to transform the creative economy. This will change the relationship between artists and fans — and we'll put more power and control back into both parts of the ecosystem." 

 Phull paints a much different picture of this hypothetical realm — one where the metaverse is constructive, not destructive. Ultimately, as other insiders tell GRAMMY.com, the metaverse might be analogous to the internet itself, which makes it shortsighted to judge it by its early stages. Consider the days of AOL free trial discs, then think about how we can race around the world on Instagram before we get out of bed. If the metaverse isn't quite seamless yet, give it time.

But even with the metaverse largely under construction and in the realm of speculation,  a closer look at three major components suggests dazzling new ways we could create, cherish and share music in this brave new world.

Redefining Music NFTs

When you think of music and NFTs, what comes to mind? Some have a negative impression, which is understandable. The gags about cartoon apes and JPEGs for the rich have come fast and hard — and so have genuine concerns about their environmental impact.

The Recording Academy has addressed that issue in its partnership with OneOf, a green NFT marketplace built for music and backed by 28-time GRAMMY winner Quincy Jones, with a portion of the proceeds going to the Recording Academy's scholarship fund.

Beyond the Academy, many in this domain are looking to engender new forms of self-expression and storytelling — and what they currently have on the docket might surprise you.

To understand how, it's worth considering that NFTs aren't just expensive images. Rather, they're more analogous to certifications of authenticity. So, just as music is boundless, a music NFT can actually encompass many kinds of virtual experiences which are unfettered by the physical laws of a real-world experience.

"I can go out into the city and start collecting music NFTs that aren't just music NFTs in the traditional sense," Phull says. "They are as immersive as they possibly could be, because we're using AR."

That's where Phull and Pixelynx come in. In May, the company will launch a mobile app in partnership with Niantic (the company behind the augmented-reality game Pokémon Go) that facilitates the monetization of musical creations in the metaverse, and offers digital rewards for attending physical concerts. (The companies are developing a second project — a desktop application, which Phull describes as "a virtual-world platform for the music industry.") 

AmazeVR Co-Founder Ernest Lee concedes that NFTs are in "a bit of a bubble" at present. Regardless, he believes they have tremendous potential for emotional and sentimental value — and can act as your favorite signed poster or well-worn concert T-shirt.

"Let's say, for concerts, buying merch, and having ways to commemorate the fact that you were there — to build FOMO with your friends," Lee says. "Ten years from now, when our identities will be on a spectrum from the digital to virtual worlds, having this NFT merch will be a way to commemorate music experiences in the metaverse."

But what of the concerts themselves? That's where VR and AR come in.

Making VR And AR Musical

Right now, "metaverse" is the king of all tech buzzwords, Lee says. But that's just how new paradigms begin.

"The metaverse is a bit reminiscent of where VR was maybe seven years ago, in that it's extremely hyped up," he notes. "People are throwing it around without fully understanding what it takes to build this metaverse." For the metaverse to coalesce, Lee continues, its individual components — VR, AR, blockchain and AI — need to independently succeed.

Lee can speak to the former two as they relate to music. And while AmazeVR is currently working with GRAMMY-winning rap dynamo Megan Thee Stallion for an immersive headset performance, he believes that all artists — massive or miniscule — should have the tools to operate in an AR and VR playground. 

"The ultimate future that we believe in is for every single artist to have their own VR concert on Amaze," he declares. To this end, AmazeVR is working with AMC Theaters to transform their auditoriums into virtual-reality concert venues, where the audience will be equipped with headsets.

Concurrently, they're developing an immersive at-home metaverse service, meant to connect music fans around the world via 3D avatars. (Which would be a relief after living through the pre-vaccine era of Zoom concerts with people confined to tiny squares.)

"Having the artists perform in front of you, making eye contact with you, having this shared experience with shared moments," Lee says, "is what we're going for." But can't we do that already in a stadium, theater or club? With a third component — AI — in the mix, the metaverse is shaping up to be unbound by the laws of physical reality.

A New Form Of Musical Intelligence

At present, metaverse concerts largely consist of real-life, big-ticket acts in gaming platforms. Ariana Grande, Travis Scott and Marshmello have performed on Fortnite; Lil Nas X and Royal Blood have rocked Roblox; and Minecraft threw Block By Blockfest, where fans traversed various servers to see acts like IDLES, Nothing Nowhere and Pussy Riot.

But what about musicians who want to appear as their younger selves — or weren't real in the first place? Welcome to AI in the music metaverse. 

First, we need to talk about de-aging, which is already all over film and television. Mark Hamill, Peter Cushing and Carrie Fisher were de-aged in Star Wars productions, while Robert DeNiro, Al Pacino and Joe Pesci transformed into younger men in The Irishman. Apply that technology to your favorite artist in their seventies or eighties.

ABBA has embraced the metaverse, planning a concert this spring that uses AI to de-age them — making it look like they're performing in the '70s. (The name? "ABBAtars.") 

While this will happen in meatspace — at a custom-built arena in London — it points to wild possibilities of how technology can make time and the aging process elastic.

"We can speculate that the next step could potentially go even further by recreating something of their personalities and behavior," author, futurist and business advisor Bernard Marr wrote of the ABBA concert.

"It isn't a huge leap to imagine they could use language processing and voice recognition to respond to song requests from the audience," he continued. "And, perhaps one day, even hold a conversation."

This also holds for artists straight out of our imaginations. In 2021, the startup Authentic Artists unleashed DJ nights featuring fantastical creatures, like the reptilian DJ Dragoon, a cyborg-cyclopean female DJ and a tiny bunny who makes trap beats. 

"Our mandate is to imagine a new frontier in music," Authentic Artists founder and CEO Chris McGarry told Protocol. "We are not trying to create a digital facsimile of what already exists." 

The metaverse is even using AI to gaze toward the heavens. In 2022, pastor and entrepreneur Marquis Boone and his company Marquis Boone Enterprises announced they had successfully created J.C., the first virtual, AI gospel artist. 

"I really just started thinking this is where the world is going," Boone told Christianity Today. He cited the evangelical community's slowness to embrace new technological frontiers: "I'm pretty sure that the gospel/Christian genre is going to be behind," he added. 

Thousands of years after David composed his Psalms on a harp, can a digital creation worship through song? Metaverse developers are asking themselves that bizarre question — and many others.

The Metaverse Meets Reality 

As we hurtle into this new domain, potential quandaries bubble forth. Gaming addiction is already a very real thing — will we become so absorbed in our avatars that we neglect our physical selves? Will the metaverse become so seamless that we forget we're in it — like when we idly scroll through Instagram in line at the supermarket?

"We want the technology to be so good that it disappears, so the fan doesn't think about the technology," Lee says. "They only think about this shared memory and moment with the artist."

If Lee's vision of metaverse access for all musicians comes to fruition, the possibilities are truly startling. Imagine enjoying any musical event, past or present, happening anywhere — the Beatles on the rooftop, Pink Floyd at Pompeii, Ella Fitzgerald in Berlin, a prehistoric drum circle, a performance by Beethoven.

"You go to a show and see a bunch of people appearing from around the world," Jonathan Vlassopulos, the Global Head of Music at Roblox, tells GRAMMY.com. "People in the live show are seeing people. Two worlds combining." 

One can knock the metaverse all they want, but all signs point to our imminent arrival there. And before artists dismiss it completely, it might behoove them to first envision themselves there — in a world within our world.

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Megan Thee Stallion at the 2021 GRAMMYs
Megan Thee Stallion at the 2021 GRAMMYs.

Photo: Kevin Mazur/Getty Images for The Recording Academy

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GRAMMY Rewind: Megan Thee Stallion Went From "Savage" To Speechless After Winning Best New Artist In 2021

Relive the moment Megan Thee Stallion won the coveted Best New Artist honor at the 2021 GRAMMYs, where she took home three golden gramophones thanks in part to her chart-topping smash "Savage."

GRAMMYs/Apr 5, 2024 - 05:25 pm

In 2020, Megan Thee Stallion solidified herself as one of rap's most promising new stars, thanks to her hit single "Savage." Not only was it her first No. 1 song on the Billboard Hot 100, but the "sassy, moody, nasty" single also helped Megan win three GRAMMYs in 2021.

In this episode of GRAMMY Rewind, revisit the sentimental moment the Houston "Hottie" accepted one of those golden gramophones, for Best New Artist.

"I don't want to cry," Megan Thee Stallion said after a speechless moment at the microphone. Before starting her praises, she gave a round of applause to her fellow nominees in the category, who she called "amazing."

Along with thanking God, she also acknowledged her manager, T. Farris, for "always being with me, being by my side"; her record label, 300 Entertainment, for "always believing in me, sticking by through my craziness"; and her mother, who "always believed I could do it."

Megan Thee Stallion's "Savage" remix with Beyoncé also helped her win Best Rap Song and Best Rap Performance that night — marking the first wins in the category by a female lead rapper.

Press play on the video above to watch Megan Thee Stallion's complete acceptance speech for Best New Artist at the 2021 GRAMMY Awards, and remember to check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

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Megan Thee Stallion (Center) and (from L to R:) J-Hope, Jin, Jungkook, V, RM, Suga, and Jimin of BTS attend the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada.
Megan Thee Stallion (Center) and (from L to R:) J-Hope, Jin, Jungkook, V, RM, Suga, and Jimin of BTS attend the 64th Annual GRAMMY Awards at MGM Grand Garden Arena in Las Vegas, Nevada on April 03, 2022.

Photo: Emma McIntyre/Getty Images for The Recording Academy

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9 Essential K-Pop/Western Collabs: From BTS And Megan Thee Stallion, To IVE And Saweetie

From Jungkook and Usher's tribute to their shared musical idol, to BLACKPINK and Selena Gomez' sugary sweet collab, K-pop and Western artists of all genres are joining forces to create killer hits.

GRAMMYs/Feb 27, 2024 - 02:12 pm

It’s impossible to ignore the growing global popularity of K-pop. Although Korean pop has been around for decades, the genre's meteoric worldwide success over the past 10 years is reminiscent of Beatlemania and the early 2000s American boy band craze. With a steady increase year-over-year in album sales and K-pop groups touring the U.S. and Europe, interest in K-pop shows no signs of slowing down.

Initially launched in South Korea as a music subgenre with Western pop, R&B and hip-hop influences in the '90s, the K-pop industry is valued at around $10 billion.

Given the worldwide appetite for K-pop, several Western musicians are keen to partner with K-pop acts crossing over into more international markets, often with songs sung partially or entirely in English. While K-pop artists do not need Western artists to be successful — BTS sold out London’s Wembley stadium in under 90 minutes back in 2019, and BLACKPINK made Coachella history twice with performances in 2019 and 2023 — K-pop's massive fanbase and multi-genre influence make it an ideal collaboration for everyone from rappers and singers to electronic DJs.

But don’t take our word for it. Here are nine of the most iconic K-Pop/Western collaborations (not in any order; they are all great songs!).

Usher and Jungkook - "Standing Next to You (Usher Remix)" (2024)

The maknae (the youngest member of the group) of global K-pop superstars BTS and the King of R&B are both having banner years: Jungkook released his debut solo album, and Usher just performed at the Super Bowl

The Bangtan Boys have cited Usher as a significant influence (even singing a callback to his 2001 hit "U Got It Bad" in their No. 1 song, "Butter"), so BTS fans were delighted when the Jungkook tapped Usher for a remix of "Standing Next to You." The song marks the fourth single from his Billboard 200 chart-topping debut album, Golden

Both singers count Michael Jackson as a major influence. In their collaboration video, Usher and Jungkook pay tribute to the King of Pop as they slide, pop, and lock across the slick floor of an abandoned warehouse. 

John Legend and Wendy of Red Velvet - "Written in the Stars" (2018)

R&B singer/pianist John Legend was the perfect choice for an R&B ballad with Wendy, the main vocalist of K-pop quintet Red Velvet. The final song on the five-track SM Station x 0, a digital music project, "Written in the Stars," is a beautiful, mid-tempo love song. A bit of a departure from K-pop’s typical upbeat sound, Wendy and Legend are in perfect harmony over a warm yet melancholic rhythm.

As Red Velvet’s main vocalist, Wendy was the ideal voice for this collaboration. Additionally, she split her childhood between Canada and the U.S., and has been comfortable singing in English since Red Velvet debuted in 2014. This wasn't her first collab with a Western artist: In 2017, she released an English-language version of the pop ballad "Vente Pa’Ca" with Ricky Martin

BLACKPINK and Selena Gomez - "Ice Cream" (2020)

A powerhouse debut single, BLACKPINK collaborated with pop royalty Selena Gomez on the massive 2020 hit "Ice Cream."

An electropop-bubblegum fusion filled with dairy double entendres, "Ice Cream" was an enormous success for both Gomez and the BLACKPINK girls. The track peaked at No. 13 on the Billboard Hot 100 and has racked up nearly 900 million YouTube views to date. 

Written by a consortium of hitmakers, including Ariana Grande and BLACKPINK’s longtime songwriter and producer Teddy Park (a former K-pop idol himself), "Ice Cream" shows that YG Entertainment’s golden foursome and Gomez were the correct partnership for this track. The pop-trap bop marked the first time a K-pop girl group broke the Top 20 on the Billboard Hot 100 chart and immediately solidified BLACKPINK as global superstars. 

Snoop Dogg and Monsta X - "How We Do" (2022)

West Coast rap godfather Snoop Dogg has quietly become one of the go-to Western acts for K-pop collabs, working with Psy, BTS, Girls’ Generation and 2NE1. K-pop is the Dogg Father's "guilty pleasure," and he performed at the Mnet Asian Music Awards with Dr. Dre in 2011. Without Snoop's love of K-pop, the world might not have gotten this fun and energetic collaboration with Snoop and Monsta X, a five-member boy group under Starship Entertainment.

The song appears in The Spongebob Movie: Sponge On The Run in a dance segment where Snoop, decked out in a pink and purple Western suit, is accompanied by zombie dancers. Though we do not see the members of Monsta X, their harmonious crooning is the perfect accent to Snoop Dogg’s trademark casual West Coast flow.

BTS and Steven Aoki - "MIC Drop (Steve Aoki remix)" (2017)

No K-pop list is complete with a nod to the magnificent seven, and "MIC Drop" is one of their catchiest Western collabs to date. 

"Mic Drop" is quintessential BTS: a nod to hip-hop with a heavy bass line and fun choreography. While the original version of "MIC Drop" is excellent, the remix with EDM superstar DJ Steve Aoki and rapper Desiigner cracked the Top 40 on the Billboard Hot 100 — the first of many hits for the Bulletproof Boy Scouts. 

Released at a time when BTS were just starting their ascent to chart-topping Western dominance, the track's boastful lyrics and tension-building electro-trap production offered an excellent introduction to the group that would soon become international superstars. 

JYJ, Kanye West and Malik Yusef - "Ayyy Girl" (2010)

A truly deep K-pop cut, you’d be hard-pressed to find many people who know that Kanye West collaborated with a first-generation K-pop group over 13 years ago. Released as the lead single on JYJ’s English-language album The Beginning, West’s signature bravado and wordplay are on full display over a track that sounds like the Neptunes produced it.

The song garnered attention in the U.S., but after a string of bad luck (including a severely delayed U.S. visa process and issues with their management company, SM Entertainment), JYJ could not capitalize on their American success. The group continued to see success in Korea and Japan in the early 2010s but never made a splash in the Western market again.

IVE and Saweetie - "All Night" (2024)

A reimagining of Icona Pop’s 2013 song of the same name, "All Night," sees fourth-generation K-pop girl group IVE partner with rap’s resident glamor girl Saweetie for a funky, electronic-infused pop song that’s perfect for dancing from dusk till dawn. 

"All Night" is the first English song for the Starship Entertainment-backed group. Interestingly, none of the members of IVE have individual lines in the song, choosing instead to sing the lyrics in a six-part harmony. This choice is exciting but fun, giving listeners the feeling that they are more than welcome to sing along. 

The girl group embarked on their first 24-date world tour in January 2024, with stops in the U.S., Asia, Europe and South America. Given their quest for global dominance, there’s a good chance "All Night" won’t be IVE's last English-language release.

BTS and Megan Thee Stallion - "Butter (Remix)" (2021)

BTS’ "Butter" had already spent three weeks atop the Billboard charts and was declared the "song of the summer" when the group’s label announced Houston rapper Megan Thee Stallion as the guest star for the song’s remix in late August 2021. The GRAMMY-nominated septet is no stranger to collaborating with Western musicians, having worked with Halsey, Jason Derulo, and Coldplay

Though only slightly altered from the original (Megan’s verse was added in place of the song’s second original verse, along with several ad-libs), the remix was praised by both fans and critics alike, catapulting the song’s return back to the No. 1. Although the collaborators did not release a new music video featuring the group and the self-proclaimed "Hot Girl Coach," three members of BTS’ "dance line" (members J-Hope, Jungkook and Jimin) released a specially choreographed dance video. Additionally, Megan was a surprise guest during BTS’ record-breaking Permission to Dance LA concert in November of the same year.

LE SSERAFIM and Niles Rodgers - "Unforgiven" (2023)

GRAMMY Lifetime Achievement Award recipient Nile Rodgers' first foray into K-pop was a partnership with LE SSERAFIM, a fourth-gen girl group from the same parent company behind BTS. "Unforgiven" was released earlier this year as the lead single from the group’s debut album of the same name. 

A darker take on the familiar K-pop formula with A Western feel and look (the young quintuplet dons cowboy hats, boots and bolo ties in the song’s accompanying music video), "Unforgiven" is about rebellion and being a fierce, strong and independent risk taker. That riskiness drew Rodgers' ear. 

"It seems like a lot of the K-pop that I'm hearing lately, the…chord changes are a lot more interesting than what's been happening [in other music fields] over the last few years," he told GRAMMY.com in 2023. "I come from a jazz background, so to hear chord changes like that is really cool. They’re not afraid, which is great to me."

15 K-Pop Songs That Took 2023 By Storm: From Seventeen’s "Super (손오공)" to NewJeans' "Super Shy"

(L-R) Sabrina Carpenter, Ice Spice, Lana Del Rey and Jack Antonoff attend the 2024 Pre-GRAMMY Gala, presented by the Recording Academy and Clive Davis.
(L-R) Sabrina Carpenter, Ice Spice, Lana Del Rey and Jack Antonoff attend the 2024 Pre-GRAMMY Gala, presented by the Recording Academy and Clive Davis.

Photo: Kevin Mazur/Getty Images for The Recording Academy

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Inside The Recording Academy And Clive Davis' 2024 Pre-GRAMMY Gala: New Artists, Lasting Legends and Iconic Performances

Ahead of the 2024 GRAMMYs, stars including Mariah Carey, Lenny Kravitz, Megan Thee Stallion, Chloe x Halle, and more flocked to the annual Pre-GRAMMY Gala co-presented by the Recording Academy.

GRAMMYs/Feb 6, 2024 - 10:20 pm

Who better than Tom Hanks to say it best?

"Clive Davis has provided us with the soundtrack of our lives, our emotions and our inspirations," the legendary actor said of the night's premiement host; the legendary music executive, passionate advocate for the power of song and noted discoverer of artists. 

"Music is the food [of the soul], give us excess of it," said Hanks in his passionate opening soliloquy packed with approbation. "And tonight is a night of excess."

It's the stuff of legend, a topic of lore and an evening that regularly rockets itself in the pages of music history. For nearly 50 years, the annual Pre-GRAMMY Gala, presented by the Recording Academy and Clive Davis, has been a star-making opportunity for the music industry to celebrate their past monumental year, highlighting both veteran acts and tomorrow's superstars. For the 2024 Pre-GRAMMY Galasponsored by Hilton, IBM and Mastercard and held on a rainy night at its regular home at the equally iconic Beverly Hilton Hotel the night before the 2024 GRAMMYs, its usual slot on the calendar — the grand master of music's party continued to provide a beacon of light for jaw-dropping performances and starry shoulder-rubbing. 

But before the party is the cocktail hour; a curious affair where music past and present collides. In one corner finds Producer Of The Year nominee Dan Nigro, the pop whisperer behind acclaimed acts ranging from Chappell Roan, Conan Gray and the multiple-Grammy nominated Olivia Rodrigo. A couple people away was Frankie Valli, last year's Pre-GRAMMY Gala opener who is currently in the midst of what he bills as a farewell tour. Looking around the room, the star power is abundant: Dianne Warren, the aforementioned Hanks with wife Rita Wilson, MusiCares' 2024 Person Of The Year Jon Bon Jovi, longtime Gala guest Nancy Pelosi alongside husband Paul. 

Just beyond the cocktail hour lies the red carpet, which boasts a head-snapping array of personalities. Megan Thee Stallion strutted in flaunting a gold-colored dress, while last year's Best New Artist winner Samara Joy sauntered in an equally dazzling gown. The list of guests includes an eclectic array of who's who in music: pop star Ellie Goulding, the dance-pop-country artist and producer Diplo, country-pop icon Shania Twain, recent Black Music Collective honorees Mariah Carey and Lenny Kravitz, the producer David Foster with wife Katherine McPhee, eventual three-time GRAMMY winners Julien Baker, Lucy Dacus, and Phoebe Bridgers (the trio otherwise known as Boygenius), and the following night's GRAMMY opener Dua Lipa, among countless others.

As the esteemed guests (which also included Kenneth "Babyface" EdmundsJanelle Monáe, Troye Sivan, Motown founder Berry Gordy, Smokey Robinson, the members of Earth, Wind and Fire and Charli XCX) settled into their seats in a ballroom with a stage outfitted with the bash's signature twinkle lights sparkling on the stage, a countdown on the monitors appeared. 3, 2, 1…

"We're going to play a game of word association," said Hanks, who was bestowed the honor of introducing Davis and to mark the occasion, he managed to recite a massive list of artists Davis had a hand or hands in making superstars, from Janis Joplin to Bob Dylan and Bruce Springsteen, right up to Whitney Houston and Alicia Keys. "The only reason why Mozart, Beethoven and Tchaikovsky weren't mentioned is because they all died before Clive Davis had a chance to introduce them," he joked.

"I've gotta tell you, the emotions run high," said Davis. "I look out among you and I see so many familiar faces. The whole thing began as long ago as 1976 and I really have to pinch myself that it's going so, so strong. I'm happy to say that music is alive and well."

Tennis great Serena Williams introduced the night's opening act, Green Day. "In 2022, Clive Davis and I were honored together when we were inducted into the National Portrait Gallery," she recalled. "I said to him, 'You've got to remember to invite me to your gala. I'm so thrilled to be back here to introduce my favorite band. To know me is to know my love for them."

The punk gods are currently making a comeback with their 14th studio album, Saviors, and celebrating the 30th anniversary of their breakout album Dookie and 20th anniversary of their massively successful LP American Idiot. The group honored both anniversaries with a song from each, "American Idiot" and "Basket Case."

In years past, the night's performers ranged a wide gamut; but to prove Davis's point and regenerative effects of the industry, this year a large portion of the roster of surprise performers were plucked from the 2024's crop of Best New Artist nominees. There was the singer-songwriter Noah Kahan, who busted out a rousing rendition of his own breakout "Stick Season," while Ice Spice hit the stage to deliver her 2023 solo hit, "Deli." 

Rising country star Jelly Roll was also bequeathed a coveted slot, proclaiming his excitement by saying he had "only read about the party in books and magazines." With that, he delivered rousing versions of his candid single "Need a Favor" backed by a choir, as well as his equally affecting "Save Me," on which he brought out duet partner and eventual GRAMMY winner Lainey Wilson.

In fact, it was Wilson who provided one of the most surprising moments of the night when she appeared to perform a special version of Barbie's "I'm Just Ken" accompanied by songwriter Andrew Watt on piano and Mark Ronson on guitar. Of course, Davis was the architect of the moment, an idea he said came to him last week; Ronson suggested Wilson after the song's original performer, the actor Ryan Gosling, was unavailable. 

"To look astound and to see some of the greatest musicians and record-makers, it's really an honor to be here," Ronson said. "This is a song we wrote for the movie Barbie about the beauty of being the runner-up sometimes, which is a lesson I know very well," he said to laughter. "It's pretty cool to be second sometimes."

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Fresh off his starring role on Broadway's Sweeney Todd, Josh Groban delivered a subtle tribute to the legend behind the Broadway musical by performing "Children Will Listen," before paying tribute to Davis himself with a gospel-tinged performance of Simon and Garfunkel's "Bridge Over Troubled Water," which Davis had a hand in releasing. Joining him was another Best New Artist nominee, The War and Treaty frontman Michael Trotter Jr., and the pair's joint vocal power brought the audience to its feet. 

Musical whiplash ensued with additional performances courtesy Maluma and Isley Brothers, the latter of which performed their instantly-recognizable "Shout" as a tribute to Chairman and CEO of SONY Music Publishing Jon Platt, the evening's Icon honoree. An award which in years past has gone to heavyweights including David Geffen, Mo Ostin, Ahmet Ertgun and Jerry Moss to name a few, Platt was touched by the honor and delivered a 40-minute speech chock full of stories and reflections. Not even a beeping fire alarm, which at one point blared and flashed through his speech, tripped up Platt.

"It's funny because Harvey called me and I thought he needed help with something," said Platt, recalling the moment the Recording Academy's CEO Harvey Mason jr. informed him of the honor. "But he said I was selected as this year's industry icon and I was like, 'Wow, man.'" 

Noting he needed convincing to accept the honor ("I'm [just] seeing so many other people doing great things," he relented), Platt's contributions to music, from his work with everyone from Isley Brothers to Beyonce to Jay-Z, and even Oliva Rodrigo, makes him both a genre and decade-spanning force. 

"You'll see a consistent thing with me is that I'm a music nerd-fanboy," Platt said, noting how a kind word from the composer Gerald Busby made this evening a full circle moment for him. "[One day in 1998] I saw him and we were making small talk and he said, 'Someone was asking me who I see in the industry today that can achieve the things that I can achieve. I told them that Big Jon's gonna run the whole thing one day.' For someone to share the belief they have in you is incredibly powerful. From that day, I changed the course of my focus. Everything had a purpose after that."

Another one of the artists Platt fostered performed in his honor as well: Public Enemy. "We're here for you and here for all of our heroes and hero-ettes," Chuck D declared before the group dove into an energetic medley of "Can't Truss It," "Bring the Noise" and "Fight the Power." 

It wouldn't be a Clive Davis bash without one final surprise. As 1 a.m. neared, Gladys Knight and Dionne Warwick hit the stage, with the former belting out a passionate version of "(The Way We Were) Memories" and the duo joining together for Warwick's endearing staple, "That's What Friends are For" alongside Andra Day. 

But from the electrified crowd, guest Stevie Wonder just couldn't help himself, getting up on stage to assist on harmonica. "This has been such a wonderful blessing to meet all of these people in my life; to meet Dionne, to meet Gladys," Wonder said, cueing up an unrehearsed and on-the-fly version of "What the World Needs Now Is Love" with the entire group. 

"I know this is what we need in the world," he continued. "There are many people that for so many years have been dividing people, not understanding the purpose that God has given us to come together."

It was a moving way to wrap up the night — and a fitting one at that, bringing together stars young and old to offer an inspiring message, and remind just how powerful music can be.

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Travis Scott 2024 GRAMMYs performance
Travis Scott performs on stage during the 66th Annual Grammy Awards

Photos: VALERIE MACON/AFP via Getty Images

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2024 GRAMMYs: Travis Scott Turns Music's Biggest Night Into A Heated Utopia

Travis Scott performed three songs from his hit album 'Utopia' at the 2024 GRAMMYs. In a speaker-ladden apocalyptic landscape, the Houston rapper performed "MY EYES," "I KNOW ?" and "FE!N" with Playboi Carti.

GRAMMYs/Feb 5, 2024 - 04:12 am

Travis Scott turned Crypto.com Arena into his personal road to Utopia, bringing the 2024 GRAMMYs, where he performed three songs from his latest No. 1 album.

Scott set the tone with a backdrop reminiscent of something out of a musical apocalypse. From sitting atop a stack of speakers in a smoky, strobing haze, the Houston-repping rapper kicked off with "MY EYES" before climbing down and transitioning into the brooding "I KNOW ?" The performance heated up — figuratively and literally, with bursts of flames — when he moved onto "FE!N," bringing out Playboi Carti while throwing chair shots WWE-style. 

"MY EYES" and "I KNOW ?" are two of Scott’s three solo tracks on Utopia, which is packed with collaborators across its 19 tracks. In addition to "FE!N" guest Playboi Carti, the album boasts appearances from some of music’s biggest names (as well as several current GRAMMY nominees), including Beyoncé, Drake, the Weeknd, Bad Bunny, and Future. Its production credits include input from Kanye West, Producer Of The Year nominee Metro Boomin, Daft Punk’s Guy-Manuel de Homem-Christo, and others. 

The heavy name recognition was well worth Utopia’s wait time, five years after Scott’s 2018 LP Astroworld. Upon its release — which arrived with a 76-minute-long visual companion, CIRCUS MAXIMUS — the album debuted at No. 1 on the Billboard 200 chart and peaked atop Top R&B/Hip-Hop Albums. Utopia also earned Scott his first No. 1 UK Album and his eleventh overall GRAMMY nomination, grabbing a 2024 nod for Best Rap Album.

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