meta-scriptMeet The First-Time GRAMMY Nominee: Japanese Breakfast's Michelle Zauner On Self-Actualization, Grieving In Public And Her Nominations For 'Jubilee' At The 2022 GRAMMY Awards | GRAMMY.com
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Japanese Breakfast

Photo: Peter Ash Lee

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Meet The First-Time GRAMMY Nominee: Japanese Breakfast's Michelle Zauner On Self-Actualization, Grieving In Public And Her Nominations For 'Jubilee' At The 2022 GRAMMY Awards

Japanese Breakfast is nominated for two GRAMMYs at the 2022 GRAMMY Awards. Their leader, Michelle Zauner, opened up to GRAMMY.com about how the nominations feel, and why personal and global crises just made her more motivated.

GRAMMYs/Mar 9, 2022 - 03:42 pm

When the pandemic first descended on humanity, countless millennials moved home, donned pajama pants and brooded at their parents' kitchen islands. In this sea of dejected Instagram posts, though, a few public figures stood out — those who decided to thrive during the age of demoralization. One conspicuous example was the singer, songwriter and debut author Michelle Zauner. 

Zauner hit two professional home runs during the pajama-pants era. In April 2020, she released her affecting memoir Crying in H Mart, and that June, her band Japanese Breakfast released a critically acclaimed album, Jubilee. Granted, the lion's share of both projects was completed before we started wiping down bags of Doritos — and Zauner wasn't immune to "being depressed and eating a lot." Still, the timing of her breakthroughs speaks to her character.

Read More: How Japanese Breakfast Found Joy On Her New Album Jubilee

"I've discovered through the past few years that I'm a surprisingly optimistic person — I'm a secret hopeful person!" she quips. "Because in any narrative or story I've told, it's been important for me to find some type of hope to cling to. I certainly am not one to dwell on the negative. It doesn't help me to have that be my end goal."

As such, accentuating the positive was something of an animating force while making Jubilee — and the result was a critically-acclaimed album on top of a New York Times bestseller.

Japanese Breakfast is nominated for two GRAMMYs at the 2022 GRAMMY Awards: one for Best New Artist, another for Best Alternative Music Album for Jubilee. In the above video, watch Zauner's recollection of drearily watching the nominations roll in, expecting nothing — and her very loud reaction at the results. 

That's her magic in microcosm, alchemizing the depressing into the sublime. And her mother (whose loss looms large in both Crying in H Mart and previous Japanese Breakfast music) would undoubtedly be proud. 

With the 2022 GRAMMY Awards on the immediate horizon (April 3), GRAMMY.com sat down with Zauner to discuss what motivates her during hard times, the palette of influences reflected on Jubilee, and the life-changing moments it produced— like watching Jeff Tweedy cover her Wilco-influenced song.

This interview has been edited for clarity

During the early pandemic, I felt drawn to people who rose above their circumstances and thrived, rather than sinking into a mire. Where did your motivation come from during a very demotivated time?

I will say that a majority of both Jubilee and Crying in H Mart were done prior to the pandemic, so I was kind of one of those people being depressed and eating a lot.

But I was able to work on the final, final draft of Crying in H Mart during a time I was supposed to be on tour. I do think that having the perspective of going into the final stages of this book, when I had a ton of time off for the first time, was actually kind of helpful for me to get some of the really good, final touches on this book.

Honestly, I feel like I became very motivated in general after a very dark time in my life. I became grounded by my work ethic and my ambition and sticking very close to routine after my mom passed away. So, after this dark limbo period, I recalled being a caretaker for six months and being stuck in the house in Eugene, Oregon. 

In a way, I feel like I've gone through this part of life before, and I felt prepared. I know what it feels like to be out of control of my life and watch a lot of darkness descend around me. I found that sticking close to a regimen or staying grounded through work is what helped me through that time. So, I think that's something I'm unfortunately used to at this point in my life. 

Some people view grievous loss as a moment where their life stops, and they just wander through the past after that. But it seems like you're more interested in moving forward and honoring your mom that way.

Yeah, I think I got there through working through it creatively, in a way. But it is really interesting; I think that happens really often. 

My father and I navigated our grief in totally different ways. I think that happens in families a lot — where one person goes on one path and another experiences it through another path. They can be at odds with one another.

But for me, personally, I was so worried about allowing myself to fall into a deep pit of depression about something very real for the first time — that I would struggle to ever pull out of it. I know my mom would want me to navigate my grief in this way, and that's what really helped me through that.

Another destabilizing factor for people in our age range can be a sense of futurelessness. Perhaps we share a drive to work around global traumas.

Yeah, I've discovered through the past few years that I'm a surprisingly optimistic person — I'm a secret hopeful person! Because in any narrative or story I've told, it's been important for me to find some type of hope to cling to. I certainly am not one to dwell on the negative. It doesn't help me to have that be my end goal.

Is it irritating to have to dredge up your personal adversities over and over and over in interviews?

Sometimes. Sometimes, it's honestly kind of therapeutic, which is, like, gross and weird. But there's this other stage of art making that I'm less prickly to than other artists. I learn a lot about what I've made through the press process. A lot of the themes and questions I navigate in the work get solidified with different perspectives through the press process. 

So, sometimes I don't mind it as much, because it can be kind of enlightening. But certainly, like everything, it can become exhausting.

What's your relationship with pop music, like making something that appeals to as many people as humanly possible? Do you feel like an odd duck on the GRAMMY nominees list?

Yes and no. I'm kind of a poptimist and I really admire great pop music. One of my favorite artists is, honestly, Ariana Grande. In some cases, there are top-tier composers, producers, arrangers, and mixing engineers working to create something with mass appeal, which is widely enjoyable.

Even in K-pop, it's like that. You have the greatest music video directors, the greatest production designers! The highest-paid costume [designers] and stylists and makeup artists! Watching a city come together to create a piece of art that can reach a lot of people is very inspiring to me.

As an indie artist, trying to reach beyond my means in a similar way, on a smaller scale, has always been something very fun for me. I don't like to make purposefully complicated music. I enjoy making what I think to be listenable, enjoyable music that a lot of people can get into.

So, I'm happy to be in this realm, and I think it's really exciting. It's an honor.

When making a record, I think of the canon almost as a buffet to pick from — a little Richard and Linda Thompson here, a little R.E.M. there. Who did you pick from the proverbial buffet for Jubilee?

I've never thought of it quite as a buffet, but I do really like that idea. One thing about Japanese Breakfast that I enjoy is that we have a pretty broad range of influences on all our records. There's a lot of range and diversity.

There was certainly a lot of Kate Bush in this buffet. A lot of Björk and Wilco. There was some Bill Withers and Randy Newman. Certainly, Fleetwood Mac. Alex G. Those were, I think, the main buffet trays.

I'm a Randy Newman fanatic — I love the Pixar soundtracks, the dark-humored stuff, the love songs. What's your Randy era or album?

It's either called Something New Under the Sun or it's self-titled.

Yeah, the debut.

It's the one with "Living Without You" on it. That was my introduction to Randy Newman. An ex-boyfriend had shown me that song and it just haunted me for years and years. He's just the master of a sweeping love song — a ballad. That was the inspiration for the piano and string arrangement on "Tactics." 

I was always trying to channel my inner Randy. I think he's timelessness incarnate.

Classic rockers are always thrown into court over "stealing," but I think that's part of the musical process. Do you ever hear a great lick and say "I'm going to place that right here"? 

I've never done that purposefully. But it's funny: When [Japanese Breakfast drummer and producer] Craig [Hendrix] and I were working on "Kokomo, IN" — I almost said "Kokomo, Etc." — we were definitely very inspired by the string arrangement on [Wilco's] "Jesus, Etc." The classic nature of that Beatles math that goes into a great pop song.

It was very funny, because Jeff Tweedy actually covered that song in one of his livestreams. I was super-inspired by "Jesus, Etc." for "Kokomo, IN," and I was also inspired by "At Least That's What You Said" — the solo — in the quiet acoustic section that leads to a big solo in "Posing for Cars."

It was amazing. I got to meet Wilco this year and see Jeff Tweedy cover my song! He's such a songwriting hero of mine.

I've never purposefully plopped a direct lick from anything. But there was a moment when we were doing "Kokomo" where we were like, "Are we biting 'Jesus, Etc.' a little too hard with the pizzacato strings?" But it's Jeff Tweedy-approved, so I don't think they'll be suing us anytime soon.

How do you see the musical landscape before you? What do you want your next few years to look like?

God, I have no idea. I feel like I'm just trying to roll with the punches here [with Omicron]. But I hope we just ride the wave of this record and get to play big festivals and travel again. I'm just going to try to do my best, as I always do.

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Cheryl Pawelski and Jeff Tweedy
Cheryl Pawelski and Jeff Tweedy

Photo: Daniel Boczarski

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Jeff Tweedy & Cheryl Pawelski Sit Down For "Up Close & Personal" Chat: 'Yankee Hotel Foxtrot,' Writing One Song & More

Cheryl Pawelski is the producer and curator of 'Yankee Hotel Foxtrot (20th Anniversary Super Deluxe Edition)', which won a GRAMMY in 2023 for Best Historical Album. On Feb. 27, she sat down with Wilco frontman Jeff Tweedy about all manner of creativities.

GRAMMYs/Mar 11, 2024 - 02:48 pm

"We don't get the applause. That's later."

That was an offhand comment from Sarah Jensen, the Senior Executive Director for the Recording Academy's Midwest Chapter — ahead of a conversation between Cheryl Pawelski and Jeff Tweedy. But given the nature of the ensuing chat, it's oddly apropos.

On the occasion of the 20th anniversary of Wilco's seminal Yankee Hotel Foxtrot, four-time GRAMMY winners Tweedy and Pawelski chatted before a hometown audience at the Rhapsody Theater in Chicago. Pawelski produced and curated Yankee Hotel Foxtrot (20th Anniversary Super Deluxe Edition), which won Best Historical Album at the 2024 GRAMMYs; Pawelski accepted the golden gramophone on their behalf.

Today, 2002's ambitious, deconstructionist Yankee Hotel Foxtrot is just about universally revered as a watershed for alternative music. But in a David-and-Goliath story told and retold since its release — especially in the documentary I Am Trying to Break Your Heart, Yankee was rejected by its label, Reprise.

Wilco left their label, published Yankee on their own website, and it became a tremendous hit. Nonesuch — which, like Reprise, operates through Warner Records — picked them up, meaning the same record company, in effect, paid Wilco twice.

Ever since, the applause for Yankee Hotel Foxtrot — the one with the immortal "I Am Trying to Break Your Heart," "Jesus, Etc." and "Ashes of American Flags" on it — has been unceasing. And, naturally, a hefty chunk of Pawelski and Tweedy's conversation — for the Recording Academy's "Up Close & Personal" interview series, and MCed by Chicagoan family music artist Justin Roberts — revolved around it.

According to Tweedy, Yankee Hotel Foxtrot was a pivot point, where they decided to move away from any sort of pastiche.

"There are a lot of things on the boxed set," he said — referring to the plethora of alternate versions of well-known tracks — "where I would listen to them now and go, 'That was good enough.' But it wasn't satisfying… Rock and roll was built on that thing, above all else… be yourself, without any apology, and on purpose."

The "Up Close & Personal" session didn't start with Yankee, though; it started with How to Write One Song, Tweedy's 2020 treatise on the process of… well, writing one song. Which gets as psychologically and spiritually incisive as Tweedy fans would expect.

"I think music in general is a safe place to fail," the prolific songwriter stated. "When you take your ego out of it and you look at it as a daily practice of spending time with yourself in your imagination… once you do it for a long time, it really makes the notion of failure almost quaint or something."

When it comes to songwriting, the 11-time nominee said "nothing's really ever lost. You learn something about yourself writing terrible songs. I know myself better because of the songs that you've never heard."

Tweedy offered other helpful concepts and strategies, like accumulating enough voice memo ideas — for so long — that you can treat them like the work of a stranger. "I'll go through and listen through a bunch of stuff like that," Tweedy quipped, "and go, 'Who wrote this?'"

Pawelski went on to elucidate her rich legacy in the music business — including her fight to get the Band's deep cuts, like Stage Fright, included in Capitol's music budget. (She's worked on archival projects by everyone from the Beach Boys to Big Star to Willie Nelson across her decades-long career.)

Read More: Jeff Tweedy's Blurred Emotions: Wilco's Leader On Cruel Country & Songwriting As Discovery

Tweedy also discussed the magic of collaboration. "I've gotten really good at being alone with people. So I think that facilitates collaboration to some degree," he said. "What I mean is being as forgiving of myself with other people in the room as I am with myself alone."

What was one of his favorites, Roberts inquired?

"The one that probably will always be the most proud of is getting to work with Mavis Staples and contributing something to her catalog, to her body of work that seems to have resonated not just with her audience or a new audience, but with her that she likes to sing, that means something to her. I think that would've satisfied me without it winning a GRAMMY [in 2011]."

When the conversation drifted to Yankee Hotel Foxtrot, Pawelsky discussed the foreboding process of digging through the sessions' flotsam and jetsam.

"The world kind of changed during the making of this. The band certainly changed, and also, technology changed," she explained. "So we had everything — we had DATs, we had ADATs, we had tape, we had cassettes, we had CD-Rs."

About her process: "I go backwards and try to reconstruct how things happen, and it's always incomplete and I don't know what I'm missing, so it's extra fun. But this particular record was done and undone in a lot of ways… some of the latter recordings sound like they're earlier recordings."

As Pawelski admits, the prospect of stewarding Yankee was "kind of terrifying" because of how meaningful the record is. "It really was a Rubik's cube. I would get the orange side done and I'd turn it over."

As the talk wound down, the subject of Wilco's latest album, Cousin, came up — as well as Wilco's rare use of an outside producer, in Cate Le Bon.

"I thought that it would be really a catalyst for getting something different out of the songs that I write," Tweedy explained. "I like the idea of working with a woman, which I felt like has not happened that much in rock and roll, from my perspective

"So that felt like an inspired bit of lateral thinking," he continued. "that felt so right to me to get to — and that she wanted to do it, and that we were friends, and it did."

To go "Up Close & Personal" with Tweedy is unlike most interviews; his brain simply works different than most, and you walk away pleasantly scrambled and transformed.

Which is what the Yankee Hotel Foxtrot sessions were like — and thank goodness for Pawelski, who shows it's not merely a masterpiece: in all its alien transmissions, vulnerable one-liners and shattered poetry, Yankee continues to engender GRAMMY glory.

Songbook: A Guide To Wilco's Discography, From Alt-Country To Boundary-Shattering Experiments

Coi Leray

interview

Meet The First-Time GRAMMY Nominee: Coi Leray On Why Breakthrough "Players" Was Just The "Icing On The Cake" For Her Multifaceted Career

With two GRAMMY nominations in two different Categories at the 2024 GRAMMYs, Coi Leray is already proving to be a versatile artist. But as she promises, she's building a brand much bigger than her music.

GRAMMYs/Jan 24, 2024 - 03:00 pm

Even after a flight and an hours-long photo shoot, Coi Leray exudes brightness and warmth as she discusses her monumental year. She carries a vibrant energy that matches her music — all of which is reminiscent of hip-hop's beginnings and bright future

Leray brought that vitality to "A GRAMMY to 50 Years of Hip Hop," where she held her own among genre legends with a dynamic performance of her smash hit, "Players." Exactly one month prior to the Dec. 10 event, Leray added another milestone to her booming career: her first GRAMMY nominations.

"Players" earned Leray a nod for Best Rap Performance at the 2024 GRAMMYs, where she's also nominated in the new Best Pop Dance Recording Category, for her collaboration with David Guetta and Anne-Marie, "Baby Don't Hurt Me."

"One of the biggest things and accomplishments for me as a artist is for people to know me and admire my versatility," Coi told the Recording Academy. "To be nominated for two of my voices — my melodic, my rap, my singing — it's a dream come true. I wouldn't want it no other way." 

Her versatility expands outside of her music, too. From her signature braided hairstyle to launching her own beauty and haircare products, the New Jersey-raised rapper is also building a name for herself in the fashion and beauty industries. What's more, Leray has entered the philanthropic space as well, with plans to launch her mental-health-focused Camp Courage World Foundation later this year. 

Even just a few years into her career, Leray is steadfast in leaving a multi-faceted legacy for herself — one that takes inspiration from icons like Beyoncé and J.Lo, but feels uniquely hers. And while she sees herself in every business venture, the rapper vows for one thing to remain true: she'll always be having fun. 

Ahead of the 2024 GRAMMYs, Leray sat down with GRAMMY.com to discuss what she learned in 2023 — and how her breakthrough year was the perfect setup for a long career. 

Congratulations on a wonderful year — from receiving your first GRAMMY nominations for "Players" and "Baby Don't Hurt Me" to opening up for Beyoncé at the Renaissance World Tour in Los Angeles. How would you describe 2023 for you?

This year was the icing on the cake to what my future entails. You know with "Players" being nonstop on the radio, getting nominated to all these big award shows, performing on Beyoncé's stage, and getting a written letter from Beyoncé. 

She told me that she's been watching me grow. It shows how hard I have been working. Most importantly, it shows them what to look forward to in the future. I feel like I'm one of those artists that is going to be here for a very, very long time.

As you described, "Players" has maintained a chart-topping position since its release. The single has a sweeter meaning to it because you are paying homage to the rappers, such as The Grandmaster Flash & The Furious Five, who have come before you.  The group has even publicly thanked you for re-introducing them to the younger generation. 

I wanted to ask about your decision to pay homage to them, because we exist in an era where a majority of songs have samples, but few artists go out of their way to pay respect to the pioneering artists.

I feel like it is my job to educate the youth as much as possible.

I'll be 27 in May. As I get older, I remember when I was 16, 13, 10, 18, 21. Everything that you hear now is inspired by so many great artists, such as Busta Rhymes and The Grandmaster Flash & The Furious Five; those icons in hip-hop made a huge statement. What's derived from Busta's creativity, his flows, his music videos and everything — a lot of kids have to understand the music they hear today and the videos they see are inspired by him and that's where it came from.

I remember the moment where I sat down and listened to Sade. She has one of the most beautiful tones in the music industry, and one of my biggest inspirations. When I go to the studio, I try to master my tone, my melodies, and my voice.  Sade helped me grow, and [I] realize how big she is to hip-hop, the industry, and music in general.

All the icons study music. The way in which you spoke about developing your melodies and voice speaks to that, and shows your dedication to the craft. Another icon that you have spoken of in high regard and worked with is Pharrell Williams. 

He's not only an icon in music, but fashion as well. You sat front row at his debut collection for Louis Vuittion and have become a regular attendee for other notable luxury fashion houses. Are you carving out your own path as an entertainer who has one foot in music and the other in fashion?

I have always been into fashion. I have been building my brand. To me, it's bigger than being an artist. It helps me build my brand. 

I've been building my relationship with YSL. When I landed my Fendi by Marc Jacobs campaign, I was on the frontpage of Fendi's website, alongside Kendall Jenner. I have done Fashion weeks and been dressed by amazing designers, like Jeremy Scott at Moschino, Alexander Wang, AREA, Diesel, and more.

As I continue to elevate and and my music continues to grow, "TWINNEM" ended up on the charts, the success of "Players" and to land with Pharrell, then sit front row at Louis Vuitton; it just shows how much I have been progressing. 

It's also a reminder that through all the hate and negativity that I am going through, even my personal tribulations, it's those moments that make me realize, "Yo! You are a star!" and this is happening in real life. Whether it's next week, next month, you're elevating.

The weekend where I sat front row at Louis Vuitton, I was in the studio with Pharrell. We made four records. I learned so much in my 24 hours with him. I built the most amazing relationship. Pharrell is a mastermind not only when it comes to not only fashion, but when it comes to music. 

2024 GRAMMYs: Meet The Nominees

In previous interviews, you referred to yourself as a "walking brand." As of late, you have garnered partnerships with brands such as Yves Saint Laurent, Tommy Hilfiger, Ray-Ban, and more. In your interview with Angie Martinez, you mentioned the possibility of a haircare line. I would like to hear more about the business components of your brand and how you are building an empire, adjacent to the music industry?

I have always had braids since I was a kid. When I did my first song, "Huddy," and throughout the beginning of my career, I always wore braids. I always had my baby hairs out.

It was important to me when I signed my deal to make sure that I'm good in the long run. So I sat down and thought about, what is going to help me be a better person? 

Create longevity. Create an asset. 

As much as I did my baby hairs, I ended up inventing a baby hair brush. I'm just getting my first mold. It's been a process because I want this brush to be perfect, and it's crazy because once it's complete, I want to go add something else. It's a learning process, and it feels so good to be able to financially invest into myself, grow my brand, continue to learn, have errors, make mistakes at this age and in my career.

I got my first top 10, but I never got a top five. I'm aiming bigger and everything is on God's timing. With my branding, my music and my YouTube series, "Cooking with Coi Leray," my skincare products, and my nail line products that's coming, it's all going to come in perfect timing because everything's on God's timing.

It brings me joy to hear a young woman artist, especially a Black woman, discuss their plans on building their legacy and ensuring longevity for the duration of their career. I saw this in your decision to have Trendsetter Studios, your creative agency, direct the music video for "Players." Could you walk me through the decision making process to start your agency?

I started Trendsetter Studios because I have always been into content. I've always been the creator behind everything I do. They say that I'm big on TikTok and a lot of these platforms, which I am, and I take pride in it because I'm good at what I do.

I'm great at making content. I'm great in front of the camera. I love the camera. When I signed my deal, I invested in a lot of equipment because I knew this is something. When I want to do a video, I want to be able to just grab the camera whenever I want to. Be able to create my own thing.

There's so many music videos up that Trendsetter Studios produced. I'm very grateful for my team. We're still learning. We're still growing. 

It's still in development. The goal and the key is longevity, having access and being able to build, do what you want, when you want, and how you want it.

**When you look at the projects you have worked on in 2023, such as "Self-Love" on  Spiderman: Across The Spider-Verse soundtrack and your sophomore album, Coi. What are some lessons that you've learned from those projects that you're going to apply in 2024?**

I learned to have fun. This [past] year, I kind of got wrapped up in it. It's hard to not get wrapped up in the political stuff or the numbers or the fans. I don't pay attention to the negative comments and stuff like that. But, it was at a point where I was paying attention to what someone else wanted versus myself.

I realized, in 2024, I'm only catering to what I want to do. I'm going to live in my truth. I'm going to keep growing as a young lady, as a young woman. Do what I want to do, and keep making great music, and just have fun, not get too wrapped up in the other stuff.

I want to have fun. Life is about having fun, and I'm at an age where I need to have fun. In 2024, we're having fun, and I feel like everybody's gonna feel that in my music, in my videos, in my vlogs, and whatever it is I'm doing, they're gonna feel that energy, and I'm gonna make sure of that, because that's the goal.

It seems to be a trend that icons release self-titled albums. 2023 was the 10-year anniversary of Beyoncé's self-titled album. When you look back at Coi, an album that will always be synonymous with you, where do you place that album in your legacy as an artist? 

It's gonna be here forever. It's gonna be one of those records where people are gonna go back and they're going to be like "Yo, what the hell?!"and I know that because it's such an amazing body of work. 

I write through experience, so as I go through new experiences, as I learn new things in the studio or work with more amazing creatives — creatives in all aspects, whether they're producers, engineers, songwriters, videographers, directors, creative directors, labels. As I'm working with all those people. I'm learning and every single time I just end up scoring better.

My next body of work is always my best body of work, but that doesn't mean take away the greatness from that work. It just means that I've been elevating in every single way. Coi is one of those projects where I elevated it, it has amazing music just like Trendsetter.

The more I create and the bigger I get, the more people will go back, listen, and really appreciate the body of work for what it is.  

You have not only achieved success domestically, but internationally with high placements on the Global and K-Pop charts, as well as participating in Paris and Milan fashion weeks. You have crossed over to being a well-known performer across the world. You're a girl from Jersey who has received global recognition. How does that feel for you? 

Recognition is dope. When you go over to places like Australia and Paris, they treat you like a major star. The love over there is immaculate. I get really inspired overseas. There's so many great things.

For example, Paris has so many great music video directors. Their music videos are insane. I had to go out there to really understand that.

It made me want to be the voice that when I come to America, "I'm like, I want to use more videographers so people can see how amazing they are too." It's a blessing to be able to travel.

You mentioned a desire to work with music video directors in Paris and abroad. You have already worked with international talents such as David Guetta and TOMORROW X TOGETHER. It seems you are pivoting yourself as an entertainer who uses music to bridge the gap between these cultures. 

Well, David Guetta is an incredible artist.

He is a mastermind when it comes to the studio, and I want to continue to work with David. We have an incredible relationship, and amazing chemistry in the studio. He's one of the first DJs to bring hip-hop and EDM together. That's another life experience for me that I'm going to remember forever.

You know, being a young Black queen in the music industry and being able to have so much versatility, it allows me to collaborate with so many great artists. David Guetta, he's a mastermind. That's another way to educate the young kids on David Guetta too. I know he's already a major, but they don't know the history.

Some people might not know the history, and I feel like it's important. David Guetta getting nominated with me — I'm getting nominated with my rap song and the pop electronic recording record. It's just a dream come true, I'm telling you. 

**In your music video for "Wasted" with Taylor Hill from Blue Moon, you showed a side of you that is different from your previous works. The video displayed a tender and vulnerable side of you. Can we expect to see more of that from you in 2024?** 

I can admit that I haven't done my best at showing that side. I was under my rock a little bit, but I promised to myself that in 2024 I am going to show more of my process, bring people into my world, my fans, and I think I owe it to my fans 1000%. I think that they want to know Coi Leray outside of Instagram, The Shade Room, social media, and blogs.

I want them to also understand who I am as a woman, as a person. Music is important, but relationships are important. Just as much to me, and I admire that.

Read More: Women In Hip-Hop: 7 Trailblazers Whose Behind-The-Scenes Efforts Define The Culture

Icons not only inspire us through music, but the way they invest in their community. In 2023, you organized a Thanksgiving Giveback in your hometown. What led you to start doing philanthropy efforts? I think people will always want to root for the girl who made it big and paid it forward.

That's why I started my Camp Courage World Foundation. I'm super excited to launch that at the top of 2024.

It's something I've wanted to do for a long time. I finally thought of an amazing name for it and I'm excited. We're focusing on mental health because I feel like that's something that I've dealt with my entire life, my childhood, growing up and now, and there's so many things that I do that I'm pretty sure that these girls would want to know and learn.

For example, just reading books and waking up every day, praying, finding my spirituality and sticking through it, staying consistent, going to church, even if they're not physical, online every Sunday, speaking to my pastors, my life coach, getting therapists, whatever it is that's going to make me better, that doesn't have me relate to anything that can self harm myself mentally, physically, financially, emotionally.

I'm excited for that launch because that's also going to be the next step in a big part of my career that I feel is one of the most important things. 

Having major records is cute. That's fire. Everybody wants a number one record, but with that number one record, you want to be able to give back and inspire because, at that point, what are you doing it for?

Since your debut, conversations about your body, your image, and your contributions to hip-hop have been a point of contention in the cultural zeitgeist. It seems you have decided to take control of the narrative in the media and the press. Whether it is through the development of your brands or the creation of your talent agency, do you feel as if you are on a path of reclamation? 

I'm taking control of it. I should be able to tell it. It's my life.  

I was sitting down talking to my people. I had told them. I said, "Yo. 2024. The future is so bright that the only thing that can stop me is me."

A lot of people don't know what I go through outside of this stuff. I go through a lot, you know what I mean? But going through what I went through, it taught me a lot about myself. 

I realized this year was all about self-awareness, and it prepped me for 2024. Like I said, I'm the only one that can get in my way. 

It's about just staying focused, staying level-headed, staying consistent. And staying prayed up. 

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GRAMMY nominee Coco Jones
Coco Jones

Photo: Courtesy Coco Jones

interview

Meet The First-Time GRAMMY Nominee: Coco Jones On Her Breakthrough Year, Turning Rejection Into Purpose & Learning From Babyface

Coco Jones is nominated across five categories at the 2024 GRAMMYs, including Best New Artist and Best R&B Album for her EP, 'What I Didn't Tell You.' The first-time nominee discussed her hit, "ICU," working with legends and the power of representation.

GRAMMYs/Jan 8, 2024 - 02:23 pm

Coco Jones is feeling more inspired than ever following a year of exciting surprises and breakthroughs. In 2023, the 25-year-old budding star celebrated her first Billboard Hot 100 entry thanks to her platinum-selling "ICU" single, embarked on her first headlining tour, and earned her first GRAMMY nominations.

"Being a GRAMMY-nominated artist changes everything. It's such a different creative mindset when the world says, 'You're good, we like what you do,'" Jones tells GRAMMY.com. "It's like a gold star. It makes you want to work harder, it makes you wanna continue to impress, and it makes you impressed with yourself, too."

Jones is nominated across five categories at the 2024 GRAMMYs: Her 2022 EP What I Didn't Tell You is up for Best R&B Album and its "ICU" will compete for Best R&B Performance and Best R&B Song. Her feature on Babyface's "Simple" has received a nod for Best Traditional R&B Performance. Jones is also up for the coveted golden gramophone for Best New Artist.

In recent years, her vocal prowess has received praise from SZA, Janet Jackson, and Beyoncé, but anyone who's even remotely familiar with Jones' story knows that her newfound success is anything but overnight. Jones first found success at age 14, when she starred in the 2012 Disney movie musical Let It Shine. The Tennessee native faced colorism early on, which she addressed in a 2020 YouTube video that went viral.

"I always wanted that representation that my dreams were possible growing up," she shares. "I definitely was not based in reality of what the entertainment industry is. It's tough and it's challenging and sometimes it isn't fair and that is not what I was prepared for as a kid."

During the pandemic, Jones secured a spot in "Bel-Air" (Peacock's reimagining of "The Fresh Prince of Bel-Air") as the spoiled yet beloved Hilary Banks, but she never let go of her love of  music. Following her 2014 departure from Hollywood Records, Jones released music independently, including the ominous "Hollyweird" and "Depressed"; when Def Jam approached her in the summer of 2021, she was ready for her close-up.

Fast forward to present, and Jones is gearing up for one of the most pivotal nights of her blossoming career. But perhaps the most precious thing she's collected along the way is self-assurance. "I'm learning that I have to believe in my creative choices and that I shouldn't second guess what I feel because it does well," she says with a laugh.

Of her recent success, Jones says the back-to-back accolades shocked her, but like a true artist, she's already thinking ahead and manifesting an exciting first for 2024: "I want my debut album to hit No. 1 on the Billboard 200 chart."

Ahead of the 2024 GRAMMYs, Jones discusses the power of representation for dark-skinned Black women, why her mother is her biggest inspiration, and how joining forces with Babyface created momentum in her career.

This interview has been condensed and edited for clarity.

After finding out that you received five GRAMMY nominations, you posted an Instagram video showing you and your mother reveling in the excitement of it all. Tell me more about that moment and your mother's role in this journey.

I'm one of four children and my mom owned multiple businesses, but she made us all feel loved and supported while also being a boss. Watching her navigate the entertainment industry — which she had no prior experience with — was very inspiring. She took every challenge head-on and still managed to make time with all of her kids. 

She's always been a visionary, so I think for her, it's like, This is exactly what we worked for. The end goal is to be award-winning, to be show-stopping, to be classic, to be timeless. That's what she saw for me even when I was a little girl on stage singing Aretha Franklin.

There were times when it was hard for me to see what she saw in me, especially when you're dealing with the rejection that is the music industry. But she always knows the right thing to say to keep me going and to keep my faith. So, when it wasn't like how it is now, she was the entire team. She did anything she could to help me progress.

You retweeted a meet-and-greet with a fan, who donned your merch from 2018, which seemed to take you by surprise. It seems like your 2023 breakthrough was a win for not just yourself, but for those early supporters as well.

I would definitely say it's a win for my fans and my supporters, but also for young Black women who look like me and have big dreams and just want to see what they are dreaming about is possible. I know that I inspire so many young Black women — they tell me almost every day that seeing me win helps them believe in themselves winning.

My goal is to continue to break those barriers down for young Black women so that it's not such a surprise when we succeed.

In a 2022 interview, you said you wanted to experience the highs of being an entertainer and being on stage "even if it meant a lot of lows." Many creatives feel that way. Do you have any advice for struggling artists who feel like no one's paying attention?

You can make it this thing where you feel like you're running out of time, or you can make it feel like you're adjusting to time. Time is whatever you decide it is.

There were so many obstacles I didn't understand, but hindsight is 20/20. I needed the lessons that I learned, I needed the self-reliance, I needed the optimism and the faith. So, I think it was all very growing but still tough not knowing what was going to happen, not knowing if I was going to have that life-changing job, that life-changing song. 

I'm just grateful to God for protecting me through all the confusion and for not giving up. I had enough support around me and enough doors to open even though they felt far and few between to keep me sustained and pursuing this dream, even though I was pursuing it without any guarantees.

What I Didn't Tell You isn't the first EP you released, but it's the one that made you a first-time GRAMMY nominee. What was different this time around?

I was very supported; when Def Jam approached me, they seemed so understanding of my vision that I couldn't help but feel like we were already a team. They helped me put the pieces together. Before this, I was just on my own or it was me and my mom, so I felt more supported with this EP release. My label understands me and what I want to be, and there's no pushback against who I am and what I can naturally do. It's all about enhancing. 

As part of R&B's new class, what do you want to bring to the genre?

More uptempo! I want to be able to sing my heart out but make a bop that you wanna dance to. I love how Whitney Houston would do that with some of her songs like "I'm Your Baby Tonight" and "How Will I Know."

Your breakthrough single, "ICU," is up for Best R&B Song, but what lesser-known song off What I Didn't Tell You (Deluxe) would you nominate in the same category if you could?

"Fallin'" because it's a sensual song, and I feel like it sits in a really cool, pretty place in my voice. It also tells a good story of the chaos that my life is while also starting to fall for somebody.

In 2022, you joined forces with R&B legend Babyface for his collaborative Girls Night Out project. Your "Simple" duet with him is nominated for Best Traditional R&B Performance. Do you think collaborating with Babyface acted as a precursor for the incredible year you had?

When I learned Babyface wanted me on his album, I was beside myself. He was really one of the first legends to give me that stamp of approval. I definitely think the recognition I got from him was like a turning point in what was next for my life. The world started to notice around that time. 

When I interviewed Babyface soon after the release of Girls Night Out, he talked about doing his homework to better understand the differences in today's R&B. That was surprising to hear, because he's clearly an expert at writing hit songs but not above learning from others. What did you learn from his mentorship?

I just learned that you can be a legend and you can still be open to ideas, open to new talents, and open to suggestions. Just stay open to what’s new, who's new, and why they're doing well, and that's what will keep you legendary. 

I'm a big fan of studying music, so I will continue to be a student. Creating music and studying music are two different things to me. I study it and then I feel creative, so I think it's about separating them because sometimes if you're creating while studying, you just end up repeating exactly what somebody's doing and that doesn't feel authentic. It's more about getting inspired and then creating.

My love for music and being a creative is what keeps me going because it's not always fun, it's not always easy. Sometimes it's about business, sometimes it's about pushing past your exhaustion. I don't think I would do that, not for this long, if I didn't love the payoff of being a creative. 

How will you celebrate if you win a GRAMMY?

I haven't thought about how I'm gonna celebrate. I think my favorite type of celebrations are intimate. They're with people who are in the mud with me — my family, my team. I would probably just want to have a great dinner and think about how far we've come and what's next.

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Kendrick Lamar GRAMMY Rewind Hero
Kendrick Lamar

Photo: Jeff Kravitz/FilmMagic

video

GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

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He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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