GRAMMY U Rep Emma Hampton contributed to this story.

Student members and local influencers swarmed the Hilton Hotel in downtown Miami on April 22 to attend the annual National GRAMMY U Conference presented by Nike. The highly anticipated event is designed for aspiring music professionals and, in its sixth year, the GU Conference was the biggest yet.  

Attendees were given an immersive experience from the moment they walked through the doors, with tables stacked full of limited edition GRAMMY U merch, Nike swag bags, and themed snacks. Guests also stopped by GRAMMY U’s signature purple carpet and step-and-repeat, while Nike’s infinity room photo booth with wall-to-wall mirrors and notable shoe collections suspended in the air left every guest speechless.

GRAMMY U members also had access to a professional headshot studio — a handy tool for marketing yourself, according to the Building Your Personal Brand panel, which featured executives from Spotify, TikTok, Beats Communications and the Recording Academy. 

Yet the GRAMMY U Conference is more than just Instagrammable moments and swag. Attendees could attend a number of panels, including a songwriting discussion with GRAMMY/Latin GRAMMY-nominated artist Elena Rose and Latin GRAMMY-nominated artist GALE. The event's keynote session featured Latin GRAMMY-nominated artist Guaynaa, moderated by Emily Estefan. 

Guaynaa offered tips and tricks for making your mark on the music industry, detailing his personal background, and the meaning behind the name "Guaynaa." At the end of his keynote, the superstar even made time for every student in the audience who had questions for him and made an effort to give them each a moment of his undivided attention.

Read on for five main takeaways from Guaynaa’s keynote. 

Understand Your Platform And Your Audience

Guaynaa mentioned multiple times throughout his panel that it is incredibly important to "understand the work and behavior of each and every social media platform as a marketing strategy." 

Social media has become a vital tool for musicians, and not every marketing strategy is right for every platform available to you. Facebook may be where you post your more sentimental side with the older generation, whereas TikTok is geared towards your younger audience and fun, casual content. 

Know how each platform works and how each audience responds, then cater your marketing plans to accommodate the social climate of these platforms, Guaynaa suggested. 

It’s Not Always About You

When it comes to collaborating with other people in the industry — be it other artists or your own marketing team — you must be able to do what’s best for the music, even when it may go against your own opinions. 

Guaynaa referenced Capitulaciones, the album he recently released with his wife, Lele Pons, in which they both had different ideas on what tracks would make the best single. Guaynaa’s least favorite song was Pons’ pick, and the marketing team believed it to be the best representation of them as a duo. Guaynaa set aside his opinion and went with it. 

"Music is so wonderful because the songs you have the least faith in could be your biggest hits," he told conference attendees. "You have to release every song with faith in it and put energy into it like it’ll be your biggest hit. Every song you leave in the world is going to be your legacy."

At the end of the day, you have to have faith in your music and understand that you don’t always know what’s best.

Know Your Industry Well

Guaynaa advises artists to know the industry, front to back. Every part of the industry plays a critical role in bringing art to life — whether it be the producer, mastering engineer or label — and it’s important to know how to identify who is the best fit for your vision. One resource isn’t better than another, it all depends on context. 

"If you’re signed to Sony and I’m signed to Warner, it doesn’t mean it’ll be better for one of us then the other. It’s just about finding the best fit for your type of project," he said. "If you’re an indie band, you want an indie label to support you. If you want to make reggaeton music you need a reggaeton producer."

As an artist, it’s important to be intentional about who you bring onto a project in order to build a team that speaks to you and can work together to create the cohesive brand you want to put out.

Music Is A Vehicle That Must Be Maintained, So Get Your Hands Dirty 

The way Guaynaa sees it, music is a vehicle that requires three main parts needed in order to make music work: lyrics, composition and visuals. It’s important to maintain all aspects of the vehicle. 

Guaynaa emphasized visuals as key to an artist's success. If you only focus on the music and neglect the visuals, for example, you will not travel as far. If you leave the visuals completely up to a third party, you likely will end up with something that isn’t unique and uphold your artistic voice. 

The musician encouraged artists to get their hands dirty and make sure all the parts are working together in harmony to create your artistic vision. "This is why a lot of people look the same on social media. Most of us leave that aspect up to someone else," Guaynaa said. "It’s very important to make sure you present your visuals the way you want them to be, because that’s going to have a huge impact on where you are going to go and how people perceive you."

It’s A Privilege To Make Your Mark

Contrary to what many may think, your goal should not be to go viral on TikTok. While having your songs be on everyone’s "for you page," certainly doesn’t hinder the success of your music, it can’t be the driving force behind your writing. 

Guaynaa encouraged attendees to "do what’s in your heart or else you’ll ruin the concept." Your music is a reflection of you and what you believe in, and if you are too focused on being the next viral sensation, your music will fall short of that. 

After all, Guaynaa wholeheartedly believes that "it is a privilege to make your mark, even if it’s one person." Therefore, regardless of who hears it or how many views or streams it gets, only put your authentic self into your music. That is guaranteed to help you leave behind a valuable legacy and make your mark on both the industry and the world. 

Watch the 2023 GRAMMY U Conference on YouTube (and Twitch) to learn more from Guaynaa and to watch the other panels that brought the 2023 GRAMMY U Conference to life. 

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In just three weeks, on Nov. 19, the 21st Latin GRAMMY Awards will bring the best in Latin music to viewers around the globe for an evening filled with shimmering performances and speeches from the evening's winners. As the anticipation for the big night grows, we want to know: Which performer you are most excited to see? Please vote in our poll below to let us know.

Related: More Performers Announced For 2020 Latin GRAMMYs: Anuel AA, Calibre 50, Julio Reyes Copello, Alex Cuba & More

The performers announced so far by the Latin Recording Academy are current Latin GRAMMY nominees Anuel AA, Karol G, Bad Bunny,  Calibre 50, Julio Reyes Copello, Alex Cuba, Guaynaa, Víctor Manuelle, Ricardo Montaner, Debi Nova, Raquel Sofía, Sebastián Yatra, Christian Nodal, Pedro Capó, Alejandro Fernández, Kany García, Los Tigres del Norte, Fito Páez and Nathy Peluso. Latin GRAMMY- and GRAMMY-winning salsa king Marc Anthony will also perform.

Don't forget to tune in to all the excitement on Univision on Thurs., Nov. 19 at 8:00 p.m. ET/PT (7:00 p.m. CT). The broadcast will also air on TNT (cable) at 7:00 p.m. (MEX) / 8:00 p.m. (COL) / 10:00 p.m. (ARG/CHI) and on Televisa on Channel 5.

Learn more about the 2020 Latin GRAMMY Awards via the Latin Recording Academy's official website.

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After breaking out in the world of contemporary Christian music, Anne Wilson wants to take the country world by storm. 

Out April 19, Wilson's sophomore album embraces the many aspects of her self. Rebel sees the Kentuckian lean into her country and horse farm roots just as she leans into her faith — a subject already deeply intertwined in country music — more than ever before. 

"I’ve never viewed it as switching over to country or leaving Christian music," Wilson tells GRAMMY.com. "With this new record I wanted to write something that was faith-based but also broad enough to positively impact people who don’t have a strong faith as well."

Rebel is just the latest chapter in a journey of triumph and glory first set into motion by tragedy. Wilson started playing piano when she was six but didn’t begin taking it more seriously until the sudden death of her older brother, Jacob Wilson, in 2017. Despite the weight of the moment, Wilson, then 15, returned to the piano to channel her grief — a move that culminated in her first live singing performance when she belted out Hillsong Worship’s "What A Beautiful Name" at his funeral.

"My life forever changed in that moment," admits Wilson. "I already knew that life was very short on this side and that we only have a small window of time here so I wanted to make mine count. It was a special, but really hard moment that has gone on to spawn my entire career. Hearing just how much my songs have impacted fans makes me feel like his tragedy wasn’t wasted and that it was used for good."

Soon after she posted a cover of "What A Beautiful Name" to YouTube that netted over 800,000 views and caught the attention of the brass at Capitol Christian Music Group, who promptly signed her to a deal. Her first release with them, My Jesus, earned a GRAMMY nomination in 2023 for Best Contemporary Christian Music Album in addition to its title track hitting the top spot on Billboard’s Christian Airplay chart. 

Similar to My Jesus, Rebel sees Wilson doubling down on her religious roots while continuing to preserve the memory of her beloved brother. Although she grew up in a devout Christian household in Lexington, Kentucky, Wilson says that she didn’t fully connect with her faith until Jacob’s passing. 

Nowadays she couldn’t see herself living without it.

"When it came to dealing with the loss and tragedy of my brother I knew I couldn’t have survived that without [faith]," she says. "As I started writing songs and moved to Nashville my faith quickly became everything to me."

The 16-song project hits the bullseye between contemporary Christian and country twang, with an assist from special guests including Chris Tomlin ("The Cross"), Jordan Davis ("Country Gold") and Lainey Wilson ("Praying Woman"). Of the Lainey feature, Wilson says the two wrote "Praying Woman" upon their first day of meeting, with the elder Wilson growing into big sister and mentor of sorts for Anne. The song was inspired by the power of prayer Wilson and Lainey each experienced from their mothers growing up.

"We’d been talking about memories from growing up and remembering our mother’s coming into our rooms, getting on their knees and praying for us," recalls Wilson. "There was a conviction in how they prayed and expected them to be answered that was so powerful and special that we wanted to capture the feeling of it in song."

Rebel's strong motherly influence continues on "Red Flag," a rockin' number that Anne Wilson wrote as guidance to her younger fan base about what to look for in lasting love. While she largely had to ad lib the concept, having no bad breakup or relationship experiences to pull from, many of the "green flags" she notes were the result of years of advice. Things like going to church, being down to Earth, hunting, fishing, and respecting the American flag were traits and hobbies Wilson's mother had been passing down to her for years.

"Growing up she was always teaching me about relationship red and green flags, what to expect and to never settle," explains Wilson. "I have a song on my last record called ‘Hey Girl’ that ['Red Flag' is] almost a continuation of. It started out as a fun joke and turned out to be an actual serious song about red flags that’s one of my favorites on the whole record."

Another tune that began lighthearted before adopting a more serious tone is "Songs About Whiskey." Playing into country music and her home state's obsession with songs about brown liquor, the upbeat banger is intended to instead illustrate how Wilson gets her high from G-O-D rather than A-B-V or C-B-D through lines like, "I guess I’m just kind of fixed on/ The only thing that’s ever fixed me/ That’s why I sing songs about Jesus/ Instead of singing songs about whiskey."

"It’s supposed to be fun, make you laugh and fill you with joy," describes Wilson. "But it’s also meant to show how my faith is my true north, not those other things that are going to try to fill you up, but never do."

Through all of Rebel Wilson not only proves how her faith is her true north, but also shows others yearning to get there a path toward. This feeling culminates on the record’s title track, which frames her open love of Jesus as an act of rebellion in today’s world. A lesson in "what it means to have faith, not backing down from it and clinging to what we know is true," Wilson says the song was also inspired by previously having a song turned away at Christian radio for sounding "too country."

"I’m not going to try to please Christian music and I’m not going to try to please country music, I’m just going to be who I’ve always been and let the songs fall where they want to," asserts Wilson. "That was fuel not just for the song, but going against the grain on this entire album to be my most authentic self yet."

At the end of the day, genre labels, accolades and being included in the Grand Ole Opry’s NextStage Class of 2024 are secondary to Wilson’s adoration for the man above and her brother who, albeit tragically, set her on the journey she’s on now.

"I want to make sure I’m honoring him in everything that I do," reflects Wilson, "because he’s the reason I started doing music in the first place." 

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From vinyl records by the 1975 and U2, to album reissues and previously unreleased music, record stores around the world are stocking limited and exclusive releases for Record Store Day 2024. 

The first Record Store Day kicked off in 2008 and every year since, the event supporting independently owned record stores has grown exponentially. On Record Store Day 2024, which falls on April 20, there will be more than 300 special releases available from artists as diverse as  the Beatles and Buena Vista Social Club. 

In honor of Record Store Day 2024 on April 20, here are 10 limited and exclusive drops to watch out for when browsing your local participating record store. 

David Bowie — Waiting in the Sky (Before The Starman Came To Earth

British glam rocker David Bowie was a starman and an icon. Throughout his career, he won five GRAMMY Awards and was honored with the Lifetime Achievement Award in 2006. 

On RSD 2024, Bowie's estate is dialing it back to his Ziggy Stardust days to make Waiting in the Sky (Before The Starman Came To Earth) available for the first time. The record features recordings of Bowie's sessions at Trident Studios in 1971, and many songs from those sessions would be polished for his 1972 album The Rise and Fall of Ziggy Stardust and the Spiders from Mars. 

The tracklisting for Waiting in the Sky differs from Ziggy Stardust and features four songs that didn’t make the final album.

Talking Heads — Live at WCOZ 77

New York City-based outfit Talking Heads defined the sound of new wave in the late '70s and into the next decade. For their massive influence, the group received two GRAMMY nominations and was later honored with the Lifetime Achievement Award in 2021.

While promoting their debut album Talking Heads: 77, the quartet recorded a live performance for the New Albany, Pennsylvania radio station WCOZ in 1977. The Live at WCOZ 77 LP will include 14 songs from that performance at Northern Studios, including seven that will be released for the first time. Among the previously unheard cuts are "Love Goes To A Building On Fire" and "Uh-Oh, Love Comes To Town." During that session, Talking Heads also performed songs like "Psycho Killer" and "Pulled Up."

The Doors — Live at Konserthuset, Stockholm, September 20, 1968

The Doors were at the forefront of the psychedelic rock movement of the 1960s and early '70s. One of Jim Morrison's most epic performances with the band will be available on vinyl for the first time. 

Live at Konserthuset, Stockholm, September 20, 1968 includes recordings from a radio broadcast that was never commercially released. The 3-LP release includes performances of songs from the Doors’ first three albums, including 1967’s self-titled and Strange Days. In addition to performing their classics like "Light My Fire" and "You're Lost Little Girl," the Doors and Morrison also covered "Mack the Knife" and Barret Strong's "Money (That's What I Want)" live during this session. 

Dwight Yoakam — The Beginning And Then Some: The Albums of the '80s

Over the course of his 40-year career, country music icon Dwight Yoakam has received 18 GRAMMY nominations and won two golden gramophones for Best Male Country Vocal Performance in 1994 and Best Country Collaboration with Vocals in 2000.

On Record Store Day 2024, Yoakam will celebrate the first chapter of his legacy with a new box set: The Beginning And Then Some: The Albums of the '80s. His debut album Guitars, Cadillacs, Etc., Etc. and 1987’s Hillbilly Deluxe will be included in the collection alongside exclusive disc full of rarities and demos. The 4-LP set includes his classics like "Honky Tonk Man," "Little Ways," and "Streets of Bakersfield." The box set will also be available to purchase on CD.  

The Beatles — The Beatles Limited Edition RSD3 Turntable

Beatlemania swept across the U.S. following the Beatles’ first appearance on "The Ed Sullivan Show" in February 1964, setting the stage for the British Invasion. With The Beatles Limited Edition RSD3 Turntable, the band will celebrate their iconic run of appearances on Sullivan’s TV program throughout that year.

The box set will include a Beatles-styled turntable and four 3-inch records. Among those records are the hits "I Want To Hold Your Hand," "Till There Was You," "She Loves You," and "I Saw Her Standing There," which the Beatles performed on Sullivan's TV across several appearances. 

Among 23 GRAMMY nominations, the Beatles won seven golden gramophones. In 2014, the Recording Academy honored them with the Lifetime Achievement Award.   

Olivia Rodrigo and Noah Kahan — From The BBC Radio 1 Live Lounge LP

Olivia Rodrigo and Noah Kahan are two of the biggest pop stars in the world right now — Rodrigo hitting the stage with No Doubt at Coachella and near the end of her global GUTS Tour; Kahan fresh off a Best New Artist nomination at the 2024 GRAMMYs. Now, they're teaming up for the split single From The BBC Radio 1 Live Lounge LP, a release culled from each artist's "BBC Radio 1 Live Lounge" sessions. 

The special vinyl release will include Rodrigo's live cover of Kahan's breakout hit "Stick Season." The single also includes Kahan’s cover of Rodrigo’s song "Lacy" from her second album, GUTS. This month, they performed the song live together on Rodrigo’s Guts World Tour stop in Madison Square Garden.  

Buena Vista Social Club — Buena Vista Social Club

Influential Cuban group Buena Vista Social Club popularized genres and sounds from their country, including son cubano, bolero, guajira, and danzón. Buena Vista Social Club's landmark self-titled LP won the GRAMMY for Best Tropical Latin Album in 1998.

The following year, a documentary was released that captured two of the band's live performances in New York City and Amsterdam. To celebrate the 25th anniversary of the documentary, the Buena Vista Social Club album will be released on a limited edition gold vinyl with remastered audio and bonus tracks.

Buena Vista Social Club is one of the 10 recordings to be newly inducted into the GRAMMY Hall Of Fame as part of the 2024 inductee class.

Danny Ocean — 54+1

Venezuelan reggaeton star Danny Ocean broke through on a global level in 2016 with his self-produced debut single "Me Rehúso," a heartbreaking track inspired by Ocean fleeing Venezuela due to the country's economic instability and the lover he had left behind. 

With "Me Rehúso," Ocean became the first solo Latin artist to surpass one billion streams on Spotify, on the platform with a single song. "Me Rehúso" was included on his 2019 debut album 54+1, which will be released on vinyl for the first time for Record Store Day.

Lee "Scratch" Perry & The Upsetters — Skanking With The Upsetter

Jamaican producer Lee "Scratch" Perry pioneered dub music in the 1960s and '70s. Perry received five GRAMMY nominations in his lifetime, including winning Best Reggae Album in 2003 for Jamaican E.T.

To celebrate the legacy of Perry's earliest dub recordings, a limited edition run of his 2004 album Skanking With The Upsetter will be released on Record Store Day. His joint LP with his house band the Upsetters will be pressed on transparent yellow vinyl. Among the rare dub tracks on the album are "Bucky Skank," "Seven & Three Quarters (Skank)," and "IPA Skank." 

Read more: Lee "Scratch" Perry Documentary Director Sets The Record Straight On The Reggae Icon's Legacy — Including A Big Misconception About Bob Marley

Notorious B.I.G. — Ready To Die: The Instrumentals

The Notorious B.I.G. helped define the sound of East Coast rap in the '90s. Though he was tragically murdered in 1997, his legacy continues to live on through his two albums. 

During his lifetime, the Notorious B.I.G. dropped his 1994 debut album Ready to Die, which is widely considered to be one of the greatest hip-hop releases of all-time. In honor of the 30th anniversary of the album (originally released in September '94), his estate will release Ready To Die: The Instrumentals. The limited edition vinyl will include select cuts from the LP like his hits "Big Poppa," "One More Chance/Stay With Me," and "Juicy." The album helped him garner his first GRAMMY nomination in 1996 for Best Rap Solo Performance. The Notorious B.I.G. received an additional three nominations after his death in 1998. 

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Ben Platt has never allowed the world to dictate his fate. The GRAMMY, Tony, and Emmy-winner's artistic outpouring has been relentless, and he's still early in his career. 

The 30-year-old actor and singer has performed in Broadway musicals like "Parade" and "Dear Evan Hansen," sold out Madison Square Garden and the Hollywood Bowl as a solo artist, and starred and co-wrote the film Theater Camp. Each project has marked a step into a new direction, but none more so than Honeymind — an album that captures what it's like to chase tender and safe intimacy in partnership, and the ecstasy that follows once found. 

His professional growth between 2021's Reverie and Honeymind is apparent not just thematically, but sonically and in production. This latest album sounds natural and lush, with input from GRAMMY-winning producer Dave Cobb and producer/songwriter/multi-instrumentalist Alex Hope. While  Honeymind shows a version of Platt some listeners may not be accustomed to, he's never sounded more comfortable in his own skin. 

To celebrate the release of Honeymind, Platt will headline a three-week residency in New York City's Palace Theatre and a subsequent nationwide summer tour and serve as the keynote speaker at this year’s GRAMMY U Conference. He spoke with GRAMMY.com about his latest album, upcoming residency, and the beautiful and, at times, tricky trappings of romantic love.

This interview has been edited for clarity.

Honeymind shifts away from the '80s electro-pop of Reverie and your Broadway roots. What made you gravitate towards a more tender, folky sound that exudes warmth and serenity?

The biggest catalyst was that I wanted to go and write Nashville because I admired so many songwriters there. When I started with my first round of writing sessions for this record — which was back in the spring of 2022 — what just very naturally started coming out was this super unadorned, very storytelling-forward type of music. 

When I made my first record [2019], it was very close after I had been on Broadway for a long time, and it was theatrically linked. Then, I experimented with leaning into pop and this Peter Gabriel vibe, but it felt like a landing pad this time. I closed my eyes and went, What's the most natural way to communicate in terms of what is specific to me? This seemed to fit really nicely. 

You worked with renowned producers like Dave Cobb on this album. There are times when the producer’s work stands out most, but Honeymind sounds like you. How did you ensure that all tracks sounded distinctly like you versus a Dave Cobb song?

​​I loved the idea of working with Dave! His specialty is unadorned things that are as essential as they can be. When it comes to my own sound, my priority is always obviously storytelling and songwriting, but certainly, to have the vocal performance be very much the focus. Dave was very amenable to that. 

I went and wrote the songs with my co-writers before starting work with Dave, and I sort of came in with all of his songs completed. He did a beautiful job of preserving the integrity of the songs I’d written. [He wanted] to present them in as organic and straightforward a way as possible, as opposed to trying to sort of put a secondary sound onto it. 

Your previous work has been personal to varying degrees, but your lead single, "Andrew," feels particularly candid.

I wrote that song with Alex Hope, one of my favorite longtime collaborators, and I had a session earlier in the week with someone else who was also wonderful. [This first songwriter] was talking to me about her son, who was 10 or 11, and how he had his best friend, a boy he loved so much. She shared that she had an inclination that more love was going towards this friend and was coming back to him [than] he could even really communicate. 

It reminded me so deeply and immediately of so many different experiences growing up: having straight friends in high school and middle school, who you just love and who aren't doing anything wrong, but just by virtue of chemicals and how we're born, you develop feelings that just can't be reciprocated. [That's] such a special kind of melancholy. It's no one's fault, and I hadn't heard that strain of unrequited love and that particular type of melancholy expressed in a song. 

The next day, I went in with Alex and pitched them a song, and they're queer as well and understood the perspective, so it came out very quickly.

What about queer love do you find most challenging to articulate?

Developing feelings for people that just don't have it in their blood to feel the same way is a uniquely queer experience, [as is] boundarylessness both positively and negatively. It's very particular to queer love in the sense that there are a lot less societal examples, and sort of prerequisites, for what queer relationships look like or shouldn't be. Which is so freeing and wonderful and makes for a really beautiful, honest relationship. Still, it's also a little scary because you're flying blind in a way that is very particular to being a queer person. 

There's an inherent sort of rebellion and statement that you have to be making every day when you're out in the world with your partner as a queer person because there remain so many people who are intolerant, don't understand, and are still fearful and judgmental. It requires an extra bit of courage just to engage in the relationship.

You have a three-week residency at New York City's Palace Theatre, where legends like Elvis Presley, Diana Ross, and Judy Garland performed and will tour afterward.  How are you feeling as you prepare for these concerts?

When I finish the record and sit on it, it exists in limbo; I start to second-guess it, feel like I'm losing my connection to it, or forget. I don't feel like I'm in the same place as I was when I wrote these things because they're so intimate. 

But for me, the whole shebang has always been getting to perform live, and that's just my greatest joy. The songs are the most mine when I'm singing them live. I also love sharing music with people, and hearing in person and online conversations, about how it applies to their lives, how it reminds them of things, and how they use it. The tour is always the part where I'm the most in love with the album, and when the tour ends, I'm ready to let it out into the world and say goodbye for a minute.

Beyond the risk of trying something new in your career, what roles do failure, trial, and error play in your creative process or other parts of your life?

For every song I've written that I love or even come out, there are eight to 10 that I never want to see in the light of day. 

It's hard to find the good things until you throw everything at the wall, and if you're too afraid to fall, then you'll never really try in the first place. And I was privileged because I started working quite young; things went from A to B to C in the sense that they went steadily. As I get older, I learn that a career is more about this longer journey that is not at all linear. Now that I have some hindsight, it's easy to appreciate the down moments and the valleys because that's the only way you recognize when something is going well. I try to be grateful for those moments of failure or misstep when they come because it's an essential part of being an artist — not the funnest part always, but necessary. 

You'll be the keynote speaker at the 2024 GRAMMY U Conference for young professionals. What do you want to share most with conference attendees?

I must share my transparency and experiences and try to help learn by failure and success. I've found, in all facets, that specificity begets universality, and I'm trying to be as specifically honest about my role in how I approached songwriting in my own artistry — whether that's something someone will directly connect to, create a tangential connection to something else, or be an example of something that doesn't work for someone. 

Art is so tailor-made, so it's just about sharing ideas and seeing what sticks.

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