Hip-hop heavyweight Cardi B was named Songwriter Of The Year at the 34th annual ASCAP Rhythm & Soul Music Awards Thursday night, June 20.

During her acceptance speech at the Beverly Wilshire Hotel in Beverly Hills, Calif., the GRAMMY-winning rapper said the win validated her career success. 

"Sometimes I gotta see it and feel it for myself because it’s hard," she said. "Everybody always wants to say I made it because of this or made it because of that. I made it because I worked my ass off… Thank you very much, ASCAP. This is an honor for me."

She also mentioned how she feels pressure to always do more in the industry: “Sometimes I feel like I'm not doing too much because when it comes to female rappers, it’s like you’re never doing too much or they’re always pitting you against another female rapper. People on my team are like, 'Cardi, you’re crazy. You won a GRAMMY. Cardi, all your songs are charting."

Cardi B won Best Rap Album for Invasion Of Privacy at the 61st GRAMMY Awards and has penned lyrics for "Bodak Yellow," "I Like It," Ozuna's "La Modelo" and more. In a 2017 interview with VladTV, the singer said she's studied the work of rappers before her to get her own writing down. 

"I'm from New York and I listened to hip-hop like practically my whole life, and then as I'm writing things I study when these guys be freestylin', what is considered bars, what are considered metaphors and this is why I'm so grateful I want to school because I get to put things together. My vocabulary is not the greatest, but I do read," she said. 

Other honorees included rapper T.I., who received the Voice Of The Culture, and Berry Gordy Jr., who received the ASCAP Rhythm & Soul Heritage Award on behalf of Motown Records. 

Asiahn Sings About Love, Vibes & Timing On "Like You" In This Special Pride Month Edition Of Press Play

Peso Pluma marked his musical destiny with a Tupac tribute tattoo in the center of his clavicle: "All Eyez On Me." 

The Mexican artist, born Hassan Emilio Kabande Laija, doesn't remember exactly what year he inked his chest. He knows it was well before his debut in music. Those four words reflected Peso's irrefutable confidence that the world's eyes would eventually be on him. 

The world's eyes are indeed on Peso Pluma. In less than two years, the singer achieved global fame by singing corridos tumbados, traversing a path never before trodden by a música Mexicana artist. 

At 25, Peso Pluma is at the forefront of a new generation of música Mexicana artists that have successfully modernized traditional Mexican rhythms, such as corridos, by infusing them with elements from urban music and a hip-hop aesthetic. The weight of representing an entire genre and a country could be great for some. But pressure doesn't affect Peso Pluma; on the contrary, it motivates him to keep working to exalt his roots. 

"We've come a long way, but we still have a long way to go. And that doesn't mean we have to slow down; it doesn't mean everything is over. This is the beginning of everything," Peso Pluma said in a TikTok video before a performance at the Toyota Arena in Ontario, Canada, a little over a year ago. 

Out June 20, Peso's extensive new album ÉXODO seeks to cement his global star status further. Over 24 tracks, the singer continues to explore corridos tumbados and digs into his urban side via much-awaited collaborations with reggaeton and hip-hop icons. Among those big names is Peso's teenage idol, the American rapper and producer Quavo, as well as further afield collaborations with Cardi B.  

"ÉXODO is a project I've been working on for over a year before we even won the GRAMMY. GÉNESIS was an incredibly special project, and I knew we couldn't make the same diamond twice," the singer tells GRAMMY.com in a written interview. 

Peso Pluma's path to the global stage has been lightning-fast. While he started releasing songs in 2020, Peso will remember March 2023 as the month that propelled him into global mega-stardom. His collaboration with Eslabón Armado on "Ella Baila Sola" led him to become a household name outside his native Mexico.  

The hit resonated with an audience eager for new sounds, accompanying social media videos and surpassing a billion streams on Spotify. "Ella Baila Sola" became the first Mexican music track to top the platform's global chart. On Billboard, it conquered No. 1 on the magazine's Global 200 chart for six weeks and reached the coveted No. 4 spot on the Hot 100 chart. The mega-hit took Peso Pluma and Eslabon Armado to make their Latin GRAMMY stage debut in November with an electrifying performance.  

Another collaboration, "La Bebe (Remix)" with Mexican reggaeton artist Yng Lvcas, released a day after "Ella Baila Sola," also contributed to Peso Pluma's virality in a completely different genre, but one in which he feels comfortable: urban music. 

Learn more: Peso Pluma's 10 Biggest Collabs: From "Bzrp Sessions" To "Ella Baila Sola" &"Igual Que Un Ángel" 

As Peso Pluma gained traction with a global audience, his February 2022 single with Raúl Vega, put him, for better or worse, on the map in Mexico. The warlike content of "El Belicón" lyrics and video clip attracted attention for the way it allegedly promoted narcoculture. 

Despite growing criticism, Peso Pluma remained tight-lipped regarding references to high-profile members of the Mexican drug trade, as well as drug use and trafficking. In a rare admission to GQ magazine, the singer explained this is a "delicate subject to talk about, but you have to touch on it with transparency — because it's the reality of things." 

"In hip-hop, in rap, just like in corridos, and other urban music like reggaeton, it talks about reality. We're not promoting delinquency at all. We're only talking about things that happen in real life," the singer explained.

With the success of "El Belicón" and "Ella Baila Sola" under his belt, Peso Pluma released GÉNESIS in June 2023. Despite being his third album, Peso considers it his true debut in music. 

"I didn't want to delete my previous albums [Efectos Secundario and Ah Y Que?] because they represent my beginnings," Peso told Billboard in a cover story published a few weeks after the release of GÉNESIS. In the same conversation, the singer said he saw himself winning his first GRAMMY and breaking more records. 

Read more: 5 Takeaways From Peso Pluma's New Album 'GÉNESIS' 

In February 2024, Peso Pluma did just that. He took home the golden gramophone for Best Música Mexicana Album (Including Tejano) — his first GRAMMY Award. This victory didn't weigh on him as he approached his next production. "It pushed me to want to create something different that the fans haven't heard from me before," Peso Pluma tells GRAMMY.com. 

While GÉNESIS and ÉXODO may differ in substance, they share similarities beyond music. That both records pull from the Bible for their names is not a random occurrence; the opening book of the Hebrew and Christian Bible delves into the genesis of creation, while the Book of Exodus explores the themes of liberation, redemption, and Moses' role in leading the Israelites through the uncharted waters of the Red Sea. 

"ÉXODO is the continuation of GÉNESIS, which was the beginning," Peso Pluma explains to GRAMMY.com. "ÉXODO means new beginnings, a new era for me. We are preparing for the next chapter, and that's what we are doing for Mexican music, paving the way, laying the groundwork for what's next because it doesn't stop here."  

His "sophomore" album is divided into two discs: the first is corridos, and the second is urban. It also continues the line of collaborations, with twenty tracks where Peso Pluma shares the limelight. 

"Some of my fans were craving música Mexicana, and some were craving urbano, and I wanted to give them everything while still staying true to myself and choosing songs and lyrics that spoke to me," he continues.  

ÉXODO's disc one starts with "LA DURANGO," the album's fourth single, featuring Eslabon Armando and Junior H. In the record, he also invites collaborators such as Natanael Cano and Gabito Ballesteros for "VINO TINTO" and Mexican rising star Ivan Cornejo on the melancholic "RELOJ," among others. 

For Side B, Peso enlisted heavyweights from the urban genre in the Anglo and Latin markets: Anitta in the steamy "BELLAKEO," Rich The Kid in the bilingual "GIMME A SECOND," and Quavo in the existential trap "PA NO PENSAR." Cardi B, Arcángel, Ryan Castro, Kenia OS, and DJ Snake complete ÉXODO's genre crossover. 

In ÉXODO, luxury, drugs, alcohol, and women continue to take center stage in the lyrics, accompanied by fast-paced guitar-driven melodies and reverb-dense vocals. However, the production sheds light on the vulnerable side of Peso and explores the unexpected consequences of becoming globally famous. 

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso says about the record. 

In the songs "HOLLYWOOD" and "LA PATRULLA," for example, Peso details how this musical path keeps him up at night, as well as his aspirations, and how he remains the same despite his success. 

Perhaps one of the deepest and rawest songs on the album is "14:14," a track inspired by the Bible verse 14:14 from the Book of Exodus, which, the singer explains, was fundamental amidst the turbulence he faced on the way to global stardom. 

"[The] verse 14:14 says 'The LORD will fight for you; you need only to be still.' This verse couldn't be truer," Peso Pluma says. "Over time, I learned to really trust in this and believe that some things are not up to me and I should trust the process."  

In the song — one of the few on the album without a collaboration — Peso references the challenges of his profession and how his faith has kept him afloat amid the vicissitudes. "Things from the job that no one understands/I hide the rosary under my shirt so I don't poison myself, so I don't feel guilty/because whatever happens, the Boss will forgive me," he sings.

In "BRUCE WAYNE," Peso Pluma croons about the passionate feelings his career arouses: "First they love you, and then they hate you/wishing the worst, envy and death," the song says. 

The singer resorts to comparing himself to a superhero figure again. In an unusual twist, Peso crosses comic universes, moving from his now traditional reference to Spider-Man to one from the DC Comics world: Bruce Wayne, Batman's secret identity. A wealthy man, part of Gotham's high society, Bruce Wayne is known for transforming his darkness into power while remaining reserved and isolated.  

"Everyone has two sides of them, even me," Peso tells GRAMMY.com. "Peso Pluma on stage is a high-energy person, someone who is powerful and dominates a show and isn't afraid of anything. And then there is Hassan, who's chill and more relaxed and who deals with all the realities of life." 

During the year and a half it took him to complete ÉXODO, Peso Pluma had to deal with the diverse nuances of a global star's life, including a widely publicized breakup from Argentine rapper/singer Nicki Nicole, the cancellation of one of his shows in October 2023 after a Mexico drug cartel issued a death threat against him, and a media frenzy over his alleged admission to a rehabilitation clinic, the latest a rumor he laid to rest during a March interview with Rolling Stone for his Future of Music cover story. 

"The reality is, all these days, I've been in the studio working on ÉXODO," the artist explained to Rolling Stone. 

Most of 2023 was a successful balancing act for Peso Pluma, who combined touring, an album release, rare media engagements, two Coachella appearances, all the while developing another record. According to the singer, ÉXODO was created in Los Angeles, Miami, New York, and Mexico. "We go to the studio everywhere!" Peso says. "It doesn't really matter where we are; I love to get into the studio and work when we have free time." 

Like GÉNESIS, ÉXODO will be released via Peso Pluma's Double P Records, of which he is the CEO and A&R. Much of the talent the Mexican singer has signed to his label took part in the album's production, and songwriting process. 

"For the Mexican music side, I had the whole [touring] band with me; I like to have them involved in the process so that we can all give our input on how it sounds, discuss what we think needs to be changed, create new ideas," he explains. 

Peso Pluma knows that echoing the success of 2023 is no easy task. He was the most streamed artist in the U.S. on YouTube, surpassing Taylor Swift and Bad Bunny, and was the second most-listened to Latin artist in the country, amassing an impressive 1.9 billion streams, according to Luminate. 

Música Mexicana emerged as one of the most successful genres in 2023, witnessing a remarkable 60 percent surge in streaming numbers, adds Luminate's annual report, crediting Peso Pluma along Eslabon Armado, Junior H, and Fuerza Regida as part of this success. 

Collaborations on and off the mic have undoubtedly played a significant role in the rise of Música Mexicana on the global stage. Peso knows that the key to continuing onward is teaming up with renowned artists inside and outside his genre. 

"All of us coming together is what pushed música Mexicana to go global," the singer affirms. "We showed the world what Mexico has to offer, and now no one can deny the power and talent we have in our country."  

Shakira's Road To 'Las Mujeres Ya No Lloran': How Overcoming A Breakup Opened A New Chapter In Her Artistry 

When we look back at the Recording Academy’s 2023, the 50th anniversary of hip-hop will loom exceptionally large.

The ongoing celebration permeated every facet of the world’s leading society of music professionals this year, from the 65th Annual Awards Ceremony in February to the special airing of "A GRAMMY Salute To Hip-Hop" in December — a dense, thrillingly kaleidoscopic televised tribute to the breadth of this genre.

One major accompaniment to this was coverage of the genre’s legacy via GRAMMY.com, the editorial site run by the Recording Academy. If you haven’t been keeping up, we’ve got you covered. Here’s a highlight reel of the work GRAMMY.com published in honor of the 50th anniversary of hip-hop.

We Profiled Rising Stars

From Lola Brooke to Tkay Maidza, GRAMMY.com engaged in comprehensive in-depth interviews with artists who are at the forefront of shaping the future of hip-hop, and held a roundtable discussion about exactly what the next 50 years might look like. 

We Published Conversations With Legends

DJ Kool Herc and Questlove, who have played unquestionable roles in hip-hop’s continuing evolution, spoke to GRAMMY.com about their profound and abiding connections to the idiom.

The Contributions Of Women Were Highlighted

Without the inspired vision of countless women, hip-hop would not be what it is today. The "Ladies First" segment, which kicked off "A GRAMMY Salute To Hip-Hop" featuring Queen Latifah, Monie Love, and MC Lyte, among other lady greats with Spinderella as DJ, was an ode to this. 

In acknowledgment of female trailblazers in a world dominated by men, GRAMMY.com wrote about teen girl pioneers, women behind the scenes, a revealing Netflix doc, and women artists pushing the genre forward in 2023, from Ice Spice to Lil Simz.

We Revisted Hip-Hop’s Biggest Releases

From Enter The Wu-Tang (36 Chambers) to Jay-Z’s The Black Album to Cardi B’s Invasion of Privacy, GRAMMY.com dove deep into the core hip-hop canon. We also broke down the genre’s development decade by decade through the 70s, 80s, 90s, 00s, 10s, and 20s, with a focus on classic albums from each era.

Listen To GRAMMY.com's 50th Anniversary Of Hip-Hop Playlist: 50 Songs That Show The Genre's Evolution

We Criss-Crossed The Country

GRAMMY.com’s series of regional guides — from the Bay Area and SoCal, to Texas and the Dirty South, to D.C. and NYC — highlight hip-hop’s diversity of culture and sound.

We Went International

Although hip-hop is a quintessentially American phenomenon, its impact, appeal, and influence has spread worldwide. The international appetite for hip-hop was showcased in coverage of Latinx and Argentinian rappers to know, as well as five international hip-hop scenes to know: France, Nigeria, Brazil, South Africa, and England.

We Explored Hip-Hop’s Larger Impact

Hip-hop is more than a sound. It’s a culture that permeates almost every sector of life. Showcasing this effervescence, GRAMMY.com ran pieces about the evolution of hip-hop’s influence on educational curriculum worldwide, as well as its biggest fashion and style moments.

We Covered On Stage Celebrations

"A GRAMMY Salute To 50 Years Of Hip-Hop," the two-hour special that aired in December on CBS and is available on demand on Paramount+ represented a culmination of the Recording Academy’s 50th year anniversary celebration.

Revisit the 2023 GRAMMYs’ hip-hop revue, and check out a recap of "A GRAMMY Salute" with photos, a rundown of all the performers and songs and coverage of the Black Music Collective’s Recording Academy honors in February.

It Didn’t Stop There…

Notable coverage also included the evolution of the mixtape, 11 Hip-Hop Subgenres to Know and 10 Binge-worthy Hip-Hop Podcasts, as well as a breakdown of Jay-Z’s Songbook and Snoop Dogg’s discography.

For everything GRAMMY.com and all things hip-hop — including our rap-focused run in the GRAMMY Rewind series — visit here.

2023 In Review: 5 Trends That Defined Hip-Hop

In the world of hip-hop, fashion is more than just clothing. It's a powerful means of self-expression, a cultural statement, and a reflection of the ever-evolving nature of the culture.

Since its origin in 1973, hip-hop has been synonymous with style —  but the epochal music category known for breakbeats and lyrical flex also elevated, impacted, and revolutionized global fashion in a way no other genre ever has.   

Real hip-hop heads know this. Before Cardi B was gracing the Met Gala in Mugler and award show red carpets in custom Schiaparelli, Dapper Dan was disassembling garment bags in his Harlem studio in the 1980s, tailoring legendary looks for rappers that would appear on famous album cover art. Crescendo moments like Kendrick Lamar’s performance at the Louis Vuitton Men’s Spring-Summer 2023 runway show in Paris in June 2022 didn’t happen without a storied trajectory toward the runway.

Big fashion moments in hip-hop have always captured the camera flash, but finding space to tell the bigger story of hip-hop’s connection and influence on fashion has not been without struggle. Journalist and author Sowmya Krishnamurphy said plenty of publishers passed on her anthology on the subject, Fashion Killa: How Hip-Hop Revolutionized High Fashion, and "the idea of hip hop fashion warranting 80,000 words." 

"They didn't think it was big enough or culturally important," Krishnamurphy tells GRAMMY.com, "and of course, when I tell people that usually, the reaction is they're shocked."

Yet, at the 50 year anniversary, sands continue to shift swiftly. Last year exhibitions like the Fashion Institute of Technology’s Fresh, Fly, and Fabulous: Fifty Years of Hip-Hop Style popped up alongside notable publishing releases including journalist Vikki Tobak’s, Ice Cold. A Hip-Hop Jewelry Story. Tabak’s second published release covering hip-hop’s influence on style, following her 2018 title, Contact High: A Visual History of Hip-Hop.

"I wanted to go deeper into the history," Krishnamurphy continues. "The psychology, the sociology, all of these important factors that played a role in the rise of hip-hop and the rise of hip-hop fashion"

What do the next 50 years look like? "I would love to see a hip-hop brand, whether it be from an artist, a designer, creative director, somebody from the hip-hop space, become that next great American heritage brand," said Krishnamurphy.

In order to look forward we have to look back. In celebration of hip-hop’s 50 year legacy, GRAMMY.com examines iconic moments that have defined and inspired generations. From Tupac walking the runways at Versace to Gucci's inception-esque knockoff of Dapper Dan, these moments in hip-hop fashion showcase how artists have used clothing, jewelry, accessories, and personal style to shape the culture and leave an indelible mark on the world.

*The cover art to Eric B and Rakim’s* Paid in Full

Dapper Dan And Logomania: Luxury + High Fashion Streetwear

Dapper Dan, the legendary designer known as "the king of knock-offs," played a pivotal role in transforming luxury fashion into a symbol of empowerment and resistance for hip-hop stars, hustlers, and athletes starting in the 1980s. His Harlem boutique, famously open 24 hours a day, became a hub where high fashion collided with the grit of the streets.

Dapper Dan's customized, tailored outfits, crafted from deconstructed and transformed luxury items, often came with significantly higher price tags compared to ready-to-wear luxury fashion. A friend and favorite of artists like LL Cool J and Notorious B.I.G., Dapper Dan created iconic one-of-a-kind looks seen on artists like Eric B and Rakim’s on the cover of their Paid in Full album.

This fusion, marked by custom pieces emblazoned with designer logos, continues to influence hip-hop high fashion streetwear. His story — which began with endless raids by luxury houses like Fendi, who claimed copyright infringement — would come full circle with brands like Gucci later paying homage to his legacy.

Athleisure Takes Over

Hip-hop's intersection with sportswear gave rise to the "athleisure" trend in the 1980s and '90s, making tracksuits, sweatshirts, and sneakers everyday attire. This transformation was propelled by iconic figures such as Run-D.M.C. and their association with Adidas, as seen in photoshoots and music videos for tracks like "My Adidas."

*LL Cool J. Photo: Paul Natkin/Getty Images*

LL Cool J’s Kangol Hat

The Kangol hat holds a prominent place in hip-hop fashion, often associated with the genre's early days in the '80s and '90s. This popular headwear became a symbol of casual coolness, popularized by hip-hop pioneers like LL Cool J and Run-D.M.C. The simple, round shape and the Kangaroo logo on the front became instantly recognizable, making the Kangol an essential accessory that was synonymous with a laid-back, streetwise style.

*Dr. Dre, comedian T.K. Kirkland, Eazy-E, and Too Short in 1989. Photo: Raymond Boyd/Getty Images*

N.W.A & Sports Team Representation

Hip-hop, and notably N.W.A., played a significant role in popularizing sports team representation in fashion. The Los Angeles Raiders' gear became synonymous with West Coast hip-hop thanks to its association with the group's members Dr. Dre, Eazy-E, and Ice Cube, as well as MC Ren.

 *Slick Rick in 1991. Photo: Al Pereira/Getty Images/Michael Ochs Archives*

Slick Rick’s Rings & Gold Chains

Slick Rick "The Ruler" has made a lasting impact on hip-hop jewelry and fashion with his kingly display of jewelry and wealth. His trendsetting signature look — a fistful of gold rings and a neck heavily layered with an array of opulent chains — exuded a sense of grandeur and self-confidence. Slick Rick's bold and flamboyant approach to jewelry and fashion remains a defining element of hip-hop's sartorial history, well documented in Tobak's Ice Cold.

Tupac Walks The Versace Runway Show

Tupac Shakur's runway appearance at the 1996 Versace runway show was a remarkable and unexpected moment in fashion history. The show was part of Milan Fashion Week, and Versace was known for pushing boundaries and embracing popular culture in their designs. In Fashion Killa, Krishnamurpy documents Shakur's introduction to Gianni Versace and his participation in the 1996 Milan runway show, where he walked arm-in-arm with Kadida Jones.

*TLC. Photo: Tim Roney/Getty Images*

Women Embrace Oversized Styles

Oversized styles during the 1990s were not limited to menswear; many women in hip-hop during this time adopted a "tomboy" aesthetic. This trend was exemplified by artists like Aaliyah’s predilection for crop tops paired with oversized pants and outerwear (and iconic outfits like her well-remembered Tommy Hilfiger look.)

Many other female artists donned oversized, menswear-inspired looks, including TLC and their known love for matching outfits featuring baggy overalls, denim, and peeking boxer shorts and Missy Elliott's famous "trash bag" suit worn in her 1997 music video for "The Rain." Speaking to Elle Magazine two decades after the original video release Elliot told the magazine that it was a powerful symbol that helped mask her shyness, "I loved the idea of feeling like a hip hop Michelin woman."

Diddy Launches Sean John

Sean "Diddy" Combs’ launch of Sean John in 1998 was about more than just clothing. Following the success of other successful sportswear brands by music industry legends like Russell Simmons’ Phat Farm, Sean John further represented a lifestyle and a cultural movement. Inspired by his own fashion sensibilities, Diddy wanted to create elevated clothing that reflected the style and swagger of hip-hop. From tailored suits to sportswear, the brand was known for its bold designs and signature logo, and shared space with other successful brands like Jay-Z’s Rocawear and model Kimora Lee Simmons' brand Baby Phat.

 *Lil' Kim. Photo: Ron Galella/Ron Galella Collection via Getty Images*

Lil’ Kim Steals The Show

Lil' Kim’s daring and iconic styles found a kindred home at Versace with

In 1999, Lil' Kim made waves at the MTV Video Music Awards with her unforgettable appearance in a lavender jumpsuit designed by Donatella Versace. This iconic moment solidified her close relationship with the fashion designer, and their collaboration played a pivotal role in reshaping the landscape of hip-hop fashion, pushing boundaries and embracing bold, daring styles predating other newsworthy moments like J.Lo’s 2000 appearance in "The Dress" at the GRAMMY Awards.

Lil Wayne Popularizes "Bling Bling"

Juvenile & Lil Wayne's "Bling Bling" marked a culturally significant moment. Coined in the late 1990s by Cash Money Records, the term "bling bling" became synonymous with the excessive and flashy display of luxury jewelry. Lil Wayne and the wider Cash Money roster celebrated this opulent aesthetic, solidifying the link between hip-hop music and lavish jewelry. As a result, "bling" became a cornerstone of hip-hop's visual identity.

Jay-Z x Nike Air Force 1

In 2004, Jay-Z's partnership with Nike produced the iconic "Roc-A-Fella" Air Force 1 sneakers, a significant collaboration that helped bridge the worlds of hip-hop and sneaker culture. These limited-edition kicks in white and blue colorways featured the Roc-A-Fella Records logo on the heel and were highly coveted by fans. The collaboration exemplified how hip-hop artists could have a profound impact on sneaker culture and streetwear by putting a unique spin on classic designs. Hova's design lives on in limitless references to fresh white Nike kicks.

Daft Punk and Pharrell Williams. Photo: Mark Davis/WireImage

Pharrell Williams' Hat At The 2014 GRAMMYs

Pharrell Williams made a memorable red carpet appearance at the 2014 GRAMMY Awards in a distinctive and oversized brown hat. Designed by Vivienne Westwood, the hat quickly became the talk of the event and social media. A perfect blend of sartorial daring, Pharrell's hat complemented his red Adidas track jacket while accentuating his unique sense of style. An instant fashion moment, the look sparked innumerable memes and, likely, a renewed interest in headwear.

Kanye’s Rise & Fall At Adidas (2013-2022)

Much more than a "moment," the rise and eventual fall of Kanye’s relationship with Adidas, was as documented in a recent investigation by the New York Times. The story begins in 2013 when West and the German sportswear brand agreed to enter a partnership. The collaboration would sell billions of dollars worth of shoes, known as "Yeezys," until West’s anti-semitic, misogynistic, fat-phobic, and other problematic public comments forced the Adidas brand to break from the partnership amid public outrage.

Supreme Drops x Hip-Hop Greats

Supreme, with its limited drops, bold designs, and collaborations with artists like Nas and Wu-Tang Clan, stands as a modern embodiment of hip-hop's influence on streetwear. The brand's ability to create hype, long lines outside its stores, and exclusive artist partnerships underscores the enduring synergy between hip-hop and street fashion.

*A model walks the runway at the Gucci Cruise 2018 show. Photo: Pietro D'Aprano/Getty Images*

Gucci Pays "homage" to Dapper Dan

When Gucci released a collection in 2017 that seemingly copied Dapper Dan's distinctive style, (particularly one look that seemed to be a direct re-make of a jacket he had created for Olympian Dionne Dixon in the '80s), it triggered outrage and accusations of cultural theft. This incident sparked a conversation about the fashion industry's tendency to co-opt urban and streetwear styles without proper recognition, while also displaying flagrant symbols of racism through designs.

Eventually, spurred by public outrage, the controversy led to a collaboration between Gucci and Dapper Dan, a significant moment in luxury fashion's acknowledgement and celebration of the contributions of Black culture, including streetwear and hip-hop to high fashion. "Had Twitter not spotted the, "Diane Dixon" [jacket] walking down the Gucci runway and then amplified that conversation on social media... I don't think we would have had this incredible comeback," Sowmya Krishnamurphy says.

A$AP Rocky x DIOR

Self-proclaimed "Fashion Killa" A$AP Rocky is a true fashion aficionado. In 2016, the sartorially obsessed musician and rapper became one of the faces of Dior Homme’s fall/winter campaign shot by photographer Willy Vanderperre — an early example of Rocky's many high fashion collaborations with the luxury European brand.

A$AP Rocky's tailored style and impeccable taste for high fashion labels was eloquently enumerated in the track "Fashion Killa" from his 2013 debut album Long. Live. ASAP, which namedrops some 36 luxury fashion brands. The music video for "Fashion Killa" was co-directed by Virgil Abloh featuring a Supreme jersey-clad Fenty founder, Rihanna long before the two became one of music’s most powerful couples. The track became an anthem for hip-hop’s appreciation for high fashion (and serves as the title for Krishnamurphy’s recently published anthology). 

*Cardi B. Photo: Steve Granitz/WireImage*

Cardi B Wears Vintage Mugler At The 2019 GRAMMYs

Cardi B has solidified her "it girl" fashion status in 2018 and 2019 with bold and captivating style choices and designer collaborations that consistently turn heads. Her 2019 GRAMMYs red carpet appearance in exaggerated vintage Mugler gown, and many custom couture Met Gala looks by designers including Jeremy Scott and Thom Browne that showcased her penchant for drama and extravagance.

But Cardi B's fashion influence extends beyond her penchant for custom high-end designer pieces (like her 2021 gold-masked Schiaparelli look, one of nine looks in an evening.) Her unique ability to blend couture glamour with urban chic (she's known for championing emerging designers and streetwear brands) fosters a sense of inclusivity and diversity, and makes her a true trendsetter.

Beyoncé & Jay-Z in Tiffany & Co.’s "About Love" campaign

The power duo graced Tiffany & Co.'s "About Love'' campaign in 2021, showcasing the iconic "Tiffany Yellow Diamond," a 128.54-carat yellow worn by Beyoncé alongside a tuxedo-clad Jay-Z. The campaign sparked controversy in several ways, with some viewers unable to reconcile the use of such a prominent and historically significant diamond, sourced at the hands of slavery, in a campaign that could be seen as commercializing and diluting the diamond's cultural and historical importance. Despite mixed reaction to the campaign, their stunning appearance celebrated love, adorned with Tiffany jewels and reinforced their status as a power couple in both music and fashion.

Kendrick Lamar Performs At Louis Vuitton

When Kendrick Lamar performed live at the Louis Vuitton Men’s spring-summer 2023 runway show in Paris in June 2022 following the passing of Louis Vuitton’s beloved creative director Virgil Abloh, he underscored the inextricable connection between music, fashion and Black American culture.

Lamar sat front row next to Naomi Campbell, adorned with a jeweled crown of thorns made from diamonds and white gold worth over $2 million, while he performed tracks including "Savior," "N95," and "Rich Spirit'' from his last album, Mr. Morale and the Big Steppers before ending with a repeated mantra, "Long live Virgil." A giant children’s toy racetrack erected in the Cour Carrée of the Louvre became a yellow brick road where models marched, clad in designer looks with bold, streetwear-inspired design details, some strapped with oversized wearable stereo systems.

Pharrell Succeeds Virgil Abloh At Louis Vuitton

Pharrell Williams' appointment as the creative director at Louis Vuitton for their men's wear division in 2023 emphasized hip-hop's enduring influence on global fashion. Pharrell succeeded Virgil Abloh, who was the first Black American to hold the position.

Pharrell's path to this prestigious role, marked by his 2004 and 2008 collaborations with Louis Vuitton, as well as the founding of his streetwear label Billionaire Boy’s Club in 2006 alongside Nigo, the founder of BAPE and Kenzo's current artistic director, highlights the growing diversity and acknowledgment of Black talent within high fashion.

Listen To GRAMMY.com's 50th Anniversary Of Hip-Hop Playlist: 50 Songs That Show The Genre's Evolution

The people behind the lyrics of this year's biggest songs will be recognized at the 24th Latin GRAMMY Awards. For the first time, the Songwriter Of The Year category was created to put a spotlight on Latin music's composers.

The Latin Recording Academy is highlighting the wordsmiths of Latin music with the Songwriter Of The Year category. To be eligible for the new category, songwriters must have written or co-written six songs during the eligibility period without also being involved as an artist, producer, or engineer. 

The six nominees this year hail from the U.S., Latin America and Spain. Mexican American producer Edgar Barrera, who is the most-nominated person of the year with 13 nods, had a hand in writing hits like Manuel Turizo's "La Bachata" and Grupo Frontera and Bad Bunny's genre-bending collaboration "Un x100to." Colombian songwriter Kevyn "Keityn" Mauricio Cruz — who co-penned Karol G and Shakira's girl power anthem "TQG," as well as Bizarrap's global smash "Shakira: BZRP Music Sessions, Vol. 53" — follows with seven nominations. 

Venezuelan American singer Elena Rose and Colombian musician Felipe González Abad ( also known as Nabález) are two nominees who perform and compose music. Barrera, Spanish songwriter Manuel Lorente Freire (a.k.a. Spread LOF), and Mexican singer/songwriter Horacio Palencia declined to be part of this roundtable interview. In honor of the new category, GRAMMY.com caught up with Cruz, Rose, and Abad about the work of Latin songwriters and the importance of this recognition.

How do you feel about being nominated for the first ever Songwriter Of The Year award?

Felipe "Nabález" González Abad: It is such an honor. Since I was a little kid, I’ve always had a lot of respect for songwriting and songwriters. Being a part of this first-ever category means the world because I want to keep doing this for the rest of my life. I’d love to still be a songwriter when I’m 70 years old! . It feels kind of surreal that I get to be nominated with songwriters that I follow and always have as a reference when I write songs. 

Kevyn "Keityn" Mauricio Cruz: I'm grateful and happy to be nominated seven times at the 2023 Latin GRAMMY Awards, and in this special occasion for Songwriter Of The Year, which is the first time this category exists. I feel blessed. I already feel like a winner with this nomination. To be nominated with Edgar, Manuel, and a lot of people who are friends of mine, I love it!

Elena Rose: It's a profound honor to be nominated alongside such talented individuals whom I deeply admire and respect. I'm so grateful to the Latin Recording Academy for recognizing and creating a space for those of us behind the songs. To be acknowledged in this manner, especially as a Latina woman, reinforces the belief that dreams are within reach.

Why is it important to you that this category now exists?

González Abad: Music isn’t meant to be made by a single person. You can have the ability to produce, to write, sing, even do your own marketing strategy but sooner or later you have to have a team. We songwriters are at the beginning of that "creativity chain" and we’re the first players of that musical team where the music game begins. 

A beautiful studio production without a great song won’t transcend as much. Without good songs, there’s simply no music industry. Having a songwriter category is one of the best ways to deliver this message and to have a space where songwriters are heard and awarded.

Mauricio Cruz: Because I feel like we're equally as important as the singer and the producer. All three of those components make a song. The lyrics are like the soul of the song. Before our work wasn't seen as that important. Now it's time to put importance on the recognition that a songwriter deserves.

Rose: This award sheds light on the multifaceted roles within the industry that often go unnoticed. It's a misconception that one can only be at the forefront as an artist. Each of us can carve our niche, and my aspiration is to inspire young girls to venture beyond the conventional. This recognition is not just for me, but a testament to the resilient women before me who paved the way. It's a tribute to those who ensured that doors would be open for the next generation.

How would you describe the experience of hearing the words you write come to life as songs?

González Abad: It’s a feeling of great responsibility. You have to be careful about what you mean and actually convey in your lyrics because not only might an artist you grew up listening to sing it, but also probably 30,000 people in a large venue! It also feels amazing, powerful, and it really feels like you’re putting your part in the history of music. Whenever I see a crowd singing something I wrote, I always think back to being in the studio when I was writing that part, and it is very inspiring.

Mauricio Cruz: Karol G is someone who has believed in me since day one. The day I arrived in Medellín with [my manager] Juan Camilo Vargas, who is a friend of Karol's, he showed her my work and she loved it. Every time we get together, the magic between me, her, and [her producer] Ovy on the Drums, leads to something great. They're like family. With Shakira as well, it's been amazing. I've learned a lot from her. She's on another level and has a different way of writing lyrics. She's another person with whom I share a beautiful friendship with. 

Rose: Every time I get on an Uber in a different country that's not my homeland, or when I'm somewhere else and hear one of those songs, they often feel like messages from God, signaling that everything is OK. Even if it's a tune written by a friend of mine, it feels like a sign that I'm on the right track, fulfilling my purpose. It reminds me to remain grateful and that our hard work has a deeper purpose.

How would you describe your songwriting process when you're working with an artist?

Mauricio Cruz: I always try to work off of the vibe. I always try to find a way for there to be a good environment for us to work in, so beautiful things can come out of it. So that it doesn't feel forced. Because of that, me and the artists have a good connection. I always try to be a good person, not only a good songwriter, and that leads to great things. 

González Abad: Empathy! It starts with being kind, having respect for one another, connecting on a social level before seeking inspiration. Literally, good vibes. You can later on write the saddest song in the world, but if there’s no connection before, I doubt a good song will come out. 

After that’s done, there’s always somebody that has an idea, a potential title, a life-changing experience, a heartbreak, a romantic feeling, a hook, a melody, the beginning of a verse, or probably just has the idea of doing something similar they heard on a song they or I liked. Then, it’s just a matter of getting some melodies in, connecting with the lyrics and putting the song together.

Rose: My songwriting process is deeply spiritual and authentic. Before diving into the songwriting, I prioritize establishing a genuine connection. I always begin by speaking with the artist, trying to understand where they are emotionally and mentally. It's important for me to remind them of their unique greatness and to assure them that our collaboration is purposeful. 

For me, the session serves as a sacred space for venting, healing, and infusing intention into our shared narrative. My role, as I see it, is to be there for them, offering reassurance, comfort, and a haven during our time together. My primary goal is to translate their emotions into words and music, serving their needs in the duration of our session.

What is your advice for people that want to get into songwriting?

González Abad: Be honest. Music is for the fans but you as a creator, you are the first fan your song has to have! So be a fan of your work. Always ask yourself, If I don’t like this or if I’m not really feeling this or the path, how can I expect somebody else to vibe with this? This does not mean you can never be in uncomfortable sessions or positions as a songwriter in the studio — discomfort throughout the process is great! But the result has to always sit well at the end for you as a creator. 

Also, understand that delivering your ideas to your co-writers in the studio is just as important as listening to their ideas, melodies, hooks or lyrics. Don’t be that person that never listens. Silence is always key! Be comfortable around silence, awkward and quiet moments. Read the room.

Mauricio Cruz: Don't try to be like anyone else. It's fine to be inspired by other people, but be yourself. Progress doesn't happen in a straight line. Try to embrace what makes you standout. 

Rose: My advice to everyone is to always be mindful of the people you keep around you. Never be in a room where you feel you're the most accomplished. If you find you're the best in that room, you're in the wrong one. Remember, silence can also be music, so listen more and observe. What you have to offer is special and given to you by God. Stay confident and believe you've got this.

What can we expect from next that you can tell us?

González Abad: I am currently exploring a lot. Playing with regional music, electronic music, cumbia, and ballads. Latin music is at a very high peak but there is still so much we can do as songwriters and producers. So, expect a lot of new cumbia songs, even new styles of '90s pop ballads, and even electronic dance music with Latin artists.

Mauricio Cruz: There's more songs coming. Next year, I'll be coming back even stronger. I'm working on a project with Edgar that I can't talk too much about yet. There's big things coming with him. What we've worked on together before is incredible, but what's on the way is even bigger. 

Rose: I'm currently pouring my heart and soul into my debut album, with a strong emphasis on my journey as an artist. The beauty of having been a songwriter for other artists is that they've become my guides and mentors. Their experiences and guidance have not only shown me the essence of being a contemporary artist but also made me realize that I have my own unique voice that needs to be heard.

What do you see for the future of songwriters in Latin music?

González Abad: Practicality. I love when songwriting is taken to a very human level where everybody can understand the lyrics to a song, no matter the genre. If you look at a beautiful bolero, the lyrics are very poetic to us in 2023, but nowadays lyrics are very practical. There could be a chorus with something I can text my girlfriend on a Friday night. Straight to the point. I love that. Also, AI is a big topic nowadays but I’m not afraid of AI replacing songwriters. I don’t think it’ll happen.

Mauricio Cruz: I believe we're going to get to a point where we're more respected. The songwriters of today are working hard so that tomorrow our very important craft is more respected. There's nothing more beautiful than leaving a legacy that marks a before and after in this way to make it easier for the next songwriters coming up.

Rose: Looking ahead with love, as I often do, I see many beautiful things unfolding both for the creatives and within the industry. I sense a growing respect for songwriting, recognizing it as a potent medium for dream fulfillment. I hope it continues to serve as a platform for powerful messages that can transform lives. Every word we pen as songwriters holds immense power, and the world is in dire need of positive and impactful messages. I'm optimistic about the direction we're headed.

2023 Latin GRAMMYs: See The Complete Nominations List