When Bruno Mars' name was announced as the winner of Album Of The Year at the 60th GRAMMY Awards, it was a storybook ending to an incredible night that saw him sweep all of the categories for which he was nominated, including Record and Song Of The Year, and Best R&B Album.
With 24K Magic, Mars set out to create a '90s-esque dance party album worthy of the celebratory atmosphere the GRAMMY-winner creates while in the studio. His ability to tap into that feel-good vibe on "That's What I Like," the magic in the air on "24K Magic," or the irresistible motion of "Finesse" translated to a cohesive, catchy, hit-heavy album.
"It's all feeling," said Mars. "There's no rules [in] music. But for me, my rule is that feeling comes first. Honesty. Even a song like "24K Magic," that's the song that's supposed to get the party started. Does it sound like me? Does it sound like I'm faking it? Does it sound like I’m having the time of my life? That's what it is. Emotion and feeling come first, whether it's a love song, or whether it's a song like "24K Magic."
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In all, 24K Magic, yielded a total perfect six-for-six in GRAMMY nominations and wins, including Album Of The Year, Best R&B Album for the album, Song Of The Year, Best R&B Song and Best R&B Performance for "That's What I Like" and Record Of The Year for "24K Magic."
As an accomplished and prolific songwriter and producer, Mars has achieved unimaginable success on the charts, on tour, and on the GRAMMY stage in the past. In fact, he received the GRAMMY for Album Of The Year at the 59th GRAMMY Awards for his producer role on Adele's 25. But with 24K Magic, Mars stepped into the spotlight, boldly announcing his mastery of his craft, lasting star power, and still-limitless potential.
