The Latin Recording Academy has announced the first wave of performers for the 2023 Latin GRAMMYs, officially known as the 24th Latin GRAMMY Awards. The lineup includes current nominees Maria Becerra, Bizarrap, Feid, Kany García, Carin León, Christian Nodal, Rauw Alejandro, and Alejandro Sanz. More performers at the 2023 Latin GRAMMYs will be announced in the coming weeks. 

Maria Becerra has four nominations, including Song of the Year, Best Reggaeton Performance and Best Urban Song, while Bizarrap is nominated in six categories, including Record of the Year, Song of the Year and Producer of the Year. Feid has five nominations, including Best Reggaeton Performance, Best Urban Music Album and Best Rap/Hip Hop Song. Kany García is nominated for Best Regional Song, and Carin León is in the running for Best Norteño Album. Christian Nodal also has two nominations, for Best Ranchero/Mariachi Album and Best Regional Song. Rauw Alejandro is a Best Urban Music Album nominee, and Alejandro Sanz is nominated in two categories, Record of the Year and Song of the Year.

Read More: 2023 Latin GRAMMYs: See The Complete Nominations List

The 2023 Latin GRAMMYs will broadcast live from the Conference and Exhibition Centre (FIBES) in Sevilla (Seville) in Andalucía (Andalusia), Spain, on Thursday, Nov. 16, 2023, at 8 p.m. ET (7 p.m. CT) on Univision, UniMás and Galavisión in the U.S., and at 10:30 p.m. CET on Radiotelevisión Española (RTVE) in Spain. Additional international broadcasting partners and local airings will be available soon. This year’s awards show will be the first-ever international telecast in the history of the Latin GRAMMYs and the Latin Recording Academy. 

The Latin GRAMMY Premiere, where the majority of the categories are awarded, will precede the telecast; additional details about this annual event full of special Latin GRAMMY moments will be announced at a later date.

2023 Latin GRAMMYs Nominations: Carlos Vives, Iza, Kenia Os, Gaby Amarantos & More React To The Big Announcement

In a matter of days, some of country music's best and most promising acts will come together in Indio, California for Stagecoach Festival 2024. The annual event has spotlighted an eclectic mix of talent since 2007, but this year's impressive roster of performers helped Stagecoach earn its largest number of ticket sales in the festival's 17-year history.

Held April 28-30 at the Empire Polo Club — the same scenic desert landscape as the long-running Coachella Music and Arts Festival — this year's Stagecoach Festival offers a diverse blend of artists that spans from headliners like Miranda Lambert and Eric Church to surf-pop icons the Beach Boys, hit rockers Nickelback and hip-hop star Post Malone. 

Along with this diverse roster of superstars, the 2024 Stagecoach lineup is filled with a captivating list of artists on the rise. From a singer/songwriter enjoying a much-deserved comeback to a skillful 25-year-old putting his own spin on the '90s country sound, this year's crop of talent is paving the way for the future of country music.

Stagecoach Festival 2024 is completely sold out, but country fans who didn't snag their ticket in time can still enjoy all the festivities by streaming performances live via Amazon Prime all weekend long. Before you head out into the California sun or get cozy in front of your TV, take a moment to learn more about these 12 must-see acts coming to Stagecoach this year.

Tanner Adell

Since the release of Beyoncé's country-inspired album COWBOY CARTER, singer/songwriter Tanner Adell has become one of the genre's most talked about new artists. Before she was tapped as a guest vocalist on Beyoncé's cover of the Beatles' classic "Blackbird," and original track "AMERIICAN REQUIEM," Adell had already garnered a dedicated fan base online. 

Thanks to viral hits like "Buckle Bunny," the playful title track of her 2023 debut album, the Nashville-based talent has earned praise from both critics and country listeners worldwide. From heartfelt ballads to beat-driven bops made to get you on the dance floor, Adell blends elements of radio-ready modern country and rhythmic hip-hop with ease.

Adell's Saturday performance at Stagecoach promises to be a fiery and fun showcase of her polished pop-country songbook.

Zach Top

While growing up in Washington state, Zach Top forged a deep connection to the sound of traditional country music. From Marty Robbins to Keith Whitley, the influence of the genre's past is deeply entwined in every track of the talented 25-year-old's brand new record, Cold Beer & Country Music. 

Top's 12-track LP has earned plenty of buzz for its new take on the neo-traditionalist style that dominated country radio in the late 1980s and early '90s. With engaging vocals reminiscent of the late Daryle Singletary and thoughtful lyricism, Zach Top provides a fresh new take on a familiar and formative sound.

Brittney Spencer

Over the past five years, Brittney Spencer has repeatedly proven why she's one of the most important and captivating voices within modern country music. From her acclaimed 2021 single "Sober & Skinny'' to her celebrated collaboration with country supergroup The Highwomen, Spencer's vocals are consistently as emotive as they are effortless.

Spencer's charismatic personality and boundless energy take center stage through every performance, making her live shows a can't-miss event. Her Sunday afternoon set at Stagecoach offers a chance to hear cuts from her stellar debut album, My Stupid Life, which dropped in January.

Vincent Neil Emerson

Texas native Vincent Neil Emerson first earned widespread praise with the 2019 release of his debut album, Fried Chicken and Evil Women, earning him comparisons to influential artists like Guy Clark and Townes Van Zandt. His narrative-driven lyrics and hauntingly raw vocals have won the hearts of country fans far outside the Texas plains.

Over the years, he's collaborated with fellow alt-country favorite Colter Wall and recruited the creative genius of Rodney Crowell, who serves as producer on Emerson's self-titled 2021 LP. With his most recent album, the Shooter Jennings-produced The Golden Crystal Kingdom, Emerson once again channels the old-school magic of the traditional country that only comes from a rare type of Texas troubadour.

Katie Pruitt

Although Katie Pruitt has been locally lauded as among the best of Nashville's modern crop of singer/songwriters for years, her rise into the mainstream is still overdue. The Georgia native's stunning 2020 debut album, Expectations, was hailed for its raw honesty and effortless vocal intricacies. 

When she takes the stage during the final day of Stagecoach 2024, Pruitt will be armed with a brand new batch of awe-inspiring songs. Released on April 5, her sophomore album, Mantras, delivers an unpredictable, genre-bending sound that displays a sense of artistry far beyond her years. Don't miss your chance to see Pruitt's mesmerizing live set, which is guaranteed to have you dancing and maybe even wiping away a few tears.

Carin León

In just a few short years, beloved Mexican singer/songwriter Carin León has evolved from a regional hitmaker to an internationally known talent. His reflective and honest songs have connected with audiences globally, becoming one of Spotify's most streamed modern Mexican artists. 

Earlier this year, the two-time Latin GRAMMY-winner made his Grand Ole Opry debut, and will serve as the opening act for rock legends the Rolling Stones' Hackney Diamonds Tour when it heads to Glendale, Ariz. this May. (And just one week before his Stagecoach debut, he also made his Coachella debut.) Fans who catch his Friday set may be lucky enough to see a live rendition of "It Was Always You (Siempre Fuiste Tú)," his fresh collaboration with fellow Stagecoach 2024 artist Leon Bridges.

Trampled By Turtles 

Thanks to their unique blend of bluegrass, folk, country, and a dash of rock and roll, Minnesota-based outfit Trampled by Turtles has become a music festival staple — and will make their third Stagecoach appearance (and first in 10 years) on Saturday. Their high-energy live sets channel the psychedelic magic of rock's jam band scene, subbing plucky acoustic instrumentation in the place of rolling electric guitar.

The long-running band will treat fans to an array of tracks from their impressive career, which spans 10 albums, including their critically praised 2022 LP, Alpenglow. Even if you aren't already familiar with Trampled by Turtles' extensive list of releases, you're sure to be captivated by their hypnotizing performance style and positive energy that radiates from the live stage.

Charley Crockett

Texas-born talent Charley Crockett is one of few modern artists who have proven worthy enough for the coveted title of "troubadour." The seasoned singer/songwriter's appearance at Stagecoach will coincide with the release of $10 Cowboy, his soulful and synth-tinged 16th studio album.

Crockett's mix of traditional country and thoughtful folk, infused with gritty 1970s pop, creates a nostalgic charm that captivates the live stage. His descriptive story songs and distinctive twang echo the genre's early greats while expanding those classic country themes into new and surprising sonic territory. His Stagecoach 2024 set is sure to deliver a blend of fresh album cuts along with fan favorites from his already-expansive catalog.

Lola Kirke

You may know Lola Kirke as an accomplished actress in both television and film, but the British talent is also one of country music's most surprising new artists. Her stylized mix of traditional country and edgy pop-rock is refreshingly fun and tailor-made for Stagecoach's good-time vibe. 

In recent months, Kirke has shared a string of infectious singles leading up to the release of her latest EP, Country Curious. In March, she dropped a stellar take on the Paula Cole classic "Where Have All The Cowboys Gone?" featuring Stagecoach 2023 alumni Kaitlin Butts. Make sure you clean off your boots before Kirke's set, because there's a good chance she'll have a very special line dance lesson ready for the crowd.

Willie Jones

For nearly a decade, Louisiana-born talent Willie Jones has captivated country fans with fresh and genre-bending tracks, propelled by deep, rich vocals. Since first making waves with his rendition of Josh Turner's "Your Man" during an audition for "The X-Factor" in 2012, Jones has been paving his own path in the genre. 

He's recorded two full-length records, including his irresistible 2023 LP Something to Dance To. His Stagecoach set will certainly be a boot-stomper, offering concertgoers a chance to experience the magic captured on his latest EP, The Live Sessions, which arrived on April 5.

Sam Barber

Missouri native Sam Barber has evolved from a hopeful musician to a viral sensation with a major-label record deal. While passing the time at college, the gifted 20-year-old began recording covers of his favorite country tracks and shared them on TikTok, quickly garnering thousands of eager listeners. His down-to-earth charm, paired with surprisingly seasoned and gritty vocals, also earned the attention of Atlantic Records. 

In 2023, they shared Barber's debut EP, Million Eyes, which spawned the breakthrough radio single "Straight and Narrow." Now, fresh off the release of Live EP 001 and a string of new singles, Barber will bring his thoughtful yet edgy country sound to Stagecoach, marking another rapidfire career accomplishment.

Luke Grimes

Although you may know him best for his role as the chaotic charmer Kayce Dutton on the acclaimed television series "Yellowstone," Luke Grimes' creative talents expand far outside the small screen. A lifelong musician and lover of country music, Grimes took the stage at Stagecoach 2023 in support of his debut EP, Pain Pills or Pews. The project's raw and honest tracks earned critical acclaim and quickly led Grimes back into the studio, tapping Dave Cobb as producer for his vulnerable new self-titled LP, which arrived on March 8.

Whether you're a longtime fan of his acting or an already devoted listener, Grimes' set marks a pivotal moment in his ever-evolving musical career — and one of many can't-miss moments at this year's Stagecoach Festival.

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When Shakira’s "Bzrp Music Sessions, Vol. 53" was released in January of 2023; its success seemed like a freak incident, explainable as a perfect but isolated storm. 

Their virulently catchy track — which happens to spill scalding tea on her breakup with retired Spanish soccer player Gerard Piqué —  set streaming records and took home a Latin GRAMMY for Song Of The Year. Today, the song's success looks more like the first crashing wave of a massive comeback for Shakira. 

The three-time GRAMMY winner followed her Bzrp Session with another hit single, "TQG," collaborating with Karol G. That song went to No. 1 on the Billboard Global 200, and the duo cleaned up at the Latin GRAMMYs. 

In hindsight, all of this was a mere preamble to the announcement of Shakira's Las Mujeres Ya No Lloran (Women Don't Cry Anymore), due March 22. The album will be her first in seven years, but the sound is very much of the moment, leaning into a high-gloss urban Latin pop sound that delves in reggaeton, bachata and corrido. 

The album is no comeback. With a star as big as Shakira — one who performed at the Super Bowl in 2020 and had her own exhibit at the GRAMMY Museum — it's hard to make the case that she ever left the public eye. Yet the Colombian superstar has put out only a trickle of singles since 2017, when she released her GRAMMY-winning album El Dorado. Prior to the BZRP session, her last major hits were in 2016 with "La Bicicleta," a collaboration with Carlos Vives, and "Chantaje," featuring Maluma, which went to No. 1 on the Billboard Hot Latin Songs. 

It’s impossible to talk about this period of retreat, or her new album, without talking about the personal upheavals Shakira has gone through in recent years. In June of 2022, Shakira and Gerard Piqué, with whom she has two sons, publicly announced the end of their 11 year relationship. Starting with 2022’s "Monotonía," featuring Ozuna, nearly every song she has released  since then deals directly with the split and the emotional turmoil she has felt because of it. 

The singer and songwriter herself is not shying away from the fact that her music has been a therapeutic outlet. "I feel like in this moment of my life, which is probably one of the most difficult, darkest hours of my life, music has brought light," she told Elle in 2022. 

Case in point: her Bizarrap session. "Someone should have taken my photo the day I worked on the 'Bizarrap Session 53,' a before and after. Because I went into the studio one way and left in a completely different way," Shakira told Mexican television channel Televisa. "He gave me this space, this opportunity to let it out and it really was a huge release, necessary for my own healing, for my own recovery process."

That feeling of catharsis continued in her work on Las Mujeres. "Making this body of work has been an alchemical process. While writing each song I was rebuilding myself. While singing them, my tears transformed into diamonds, and my vulnerability into strength," the artist said in a statement on Instagram.

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Shakira is styling the album as a testament to resilience in the face of adversity, tapping into an understanding that her experiences have a broad resonance. While accepting Billboard’s 2023 Woman Of The Year award, Shakira discussed her "year of seismic change."

"I've felt more than ever — and very personally — what it is to be a woman," she said. "It's been a year where I've realized we women are stronger than we think, braver than we believed, more independent than we were taught to be." 

Indeed, with strength and bravery, Shakira proceeded to channel her individual hurt into a message of universal empowerment. Ahead of her album release, she’s even more explicit about the details of her separation and the impact the relationship had on her career. "For a long time I put my career on hold, to be next to Gerard, so he could play football. There was a lot of sacrifice for love," recently told The Sunday Times.

As she told Billboard for her 2023 cover story, settling down in Barcelona with Piqué and their two children, far from music industry centers, made it difficult for her to work. "It was complicated logistically to get a collaborator there. I had to wait for agendas to coincide or for someone to deign to come," she explained. 

Shakira has since relocated to Miami, a location that played a major role in making her new album possible.

One of the hallmarks of a true pop star is the ability to evolve with the culture without losing their identity. Over decades, and with each release, Shakira has broken a barrier or risen above an obstacle to succeed beyond expectations – whether it’s leading the first Spanish-language broadcast on MTV with her 2000 "Unplugged" concert, or learning English to write her own crossover pop debut. Each move has felt authentic.

It is not an easy task, but Shakira accomplishes this alchemy beautifully every few album cycles, starting with her debut as an alt-leaning, brunette singer/songwriter in the mid '90s. At the turn of the millennium, she made the jump to international fame with a cascade of golden curls and Laundry Service, the English-language album that capitalized on the first wave of crossover Latin pop. She closed out the decade in a whirl of high-gloss dance pop with the Pharell produced She Wolf. Along the way, there was one platinum selling album after another and the No. 1 hit "Hips Don’t Lie," among several Top 10 singles, setting the stage for her to blaze through much of the 2010s. 

Shakira is well-aware of how hard she has had to work even after crossover success. 

In 2019, she told Billboard, "This whole new world had opened up to me, and with it came so many great opportunities, but I continued to pursue impossible goals such as making a song like 'Hips Don’t Lie,' for example—that had a Colombian cumbia and a mention of Barranquilla in the middle of it—play on American radio. I remember I said to [then Sony Music Chairman] Donny Ienner, ‘You have to trust me on this one. This is going to happen, this song is going to blow up.’" 

With El Dorado, she caught the second wave of Latin pop crossover, the one tipped off by Luis Fonsi’s now-infamous 2017 earworm "Despacito." El Dorado, is one of Shakira’s more Latin leaning albums in the long history of her bicultural and bilingual music career. The songs are sung largely in Spanish and her choice of features on the album are almost entirely Latin pop and reggaeton artists: Maluma, Nicky Jam, Prince Royce and Carlos Vives. The album's May 2017 release coincided with a rising global interest in reggaeton.

Shakira wasn’t following a trend; she was just in touch with the moment as usual. She released "Chantaje" months before "Despacito," and "Bicicleta," her song with Carlos Vives, which combines elements of reggaeton and vallenato, came out in 2016. 

With the continued mainstream global success of Latin artists, Shakira may no longer see a need to release an English-language album for every album in her mother tongue. Las Mujeres Ya No Lloran breaks with tradition in that it is her second Spanish-language album in a row. It's also loaded with features from the world of Latin music, including Ozuna, Rauw Alejandro, Manuel Turizo, and Karol G. The moment could not be better for an album that explores forward looking pop reggaeton, assisted by some of the brightest young stars in the genre.

If the past is any indicator, this era is going to be another step up for the artist. Beyond the album release, Shakira is teasing another tour. As she told Billboard, "I think this will be the tour of my life. I’m very excited. Just think, I had my foot on the brakes. Now I’m pressing on the accelerator­ — hard."

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Puerto Rican rapper Residente wants to embark on new adventures.  

The artist born René Pérez Joglar has dreams of directing movies and acting, writing books, and making for pleasure — not to pay the bills. These goals reflect a new attitude, one resulting from time spent reflecting on the passage of time and the presence of death.

Residente's sophomore album, Las Letras Ya No Importan (Lyrics No Longer Matter), echoes this transitory period. An extensive body of work, featuring 23 tracks, with several songs surpassing the five-minute mark. Las Letras is an act of deeply intimate rebellion.

"It’s a very personal album, and I sought to connect with myself in many moments throughout," Residente tells GRAMMY.com. 

While Las Letras explores topics already a hallmark of his music — the music industry, political systems, Puerto Rico — it's also exceedingly vulnerable. The 28-time Latin GRAMMY and four-time GRAMMY winner opens up about depression and personal relationships, and confronts mortality.

Lead single "313" is inspired by Residente's late friend Valentina, whose voice appears in the first interlude. As Residente recounted to El País of Spain and GQ Spain, Valentina was a violist, and the last messages they exchanged on WhatsApp were at 3:13.

The song begins with a French verse, fulfilling Valentina’s wish, expressed in the first interlude, to do something in that language. "Les paroles n'ont pas d'importance," (words no longer matter), a female voice whispers, followed by a spectacular string arrangement.

Residente revisited older works during this period of creative transition, and the record features previously released tracks  "René," "This Is America," and "Quiero Ser Baladista."

 Las Letras Ya No Importan features many collaborations, with actress Penélope Cruz, Spanish singer Silvia Pérez Cruz, Rauw Alejandro, Ricky Martin, Christian Nodal, Arcángel, Jessie Reyez and others making appearances. Hip-hop icon Busta Rhymes is featured on "Cerebro," while Big Daddy Kane makes an appearance on "Estilo Libre" with Vico C.

GRAMMY.com spoke with Residente via Zoom about the process that led him to his second album, the symbolism behind "313" and the artistic connection to Spain.  

This interview has been edited for length and clarity.

What inspired you to create Las Letras Ya No Importan?

It’s an album that marks a musical transition for what’s coming for me. It feels diverse; it also has songs with which I may not feel as connected [to] now because several years have passed since I made them. There are newer songs with which I do connect, which have a bit more to do with the way I want to start working on my music in the future.

"René" is part of this album, even though it came out four years ago. This is an album I was going to release during the pandemic. 

We have "René," which is very personal; we have "313," which I also feel is personal; then "Ron en el piso," [a song about the passage] of time, the collaboration with Nodal ("Pólvora de Ayer") also touches on the theme of time, of enjoying everything.

You confront death in several songs. In "René," you sang about losing a friend; in "Ron en el piso," you see your funeral; and in "313," you draw inspiration from your late friend Valentina. What is it about death that inspires you?

It’s something I’ve been going through in recent years. I lost many people I love, and it made me much more reflective when it comes to understanding time, the things I want to do, and the things I’ve stopped doing.

That’s why I’m also transitioning to cinema. I’ve always wanted to make films, directing, being behind the scenes, not being on stage.  I’m crazy about dedicating myself entirely to that.

I discovered acting now in a movie I starred in [In the Summers] that won the Jury Award at Sundance. When I saw it, I didn’t know I was the protagonist until I watched it. [The film] encouraged me to follow that too, and I’m going to want to act, direct; I want to dedicate myself to that for a while fully.

The album has a lot of life, and even though the lyrics no longer matter, you still have much to tell. You already said the album is very personal, but how would you describe it?

I can describe it in two years, not right now. It’s transitional. That’s what happened with Calle 13; everything was a musical and lyrical change from the second album onwards.

Residente represented a fusion of world music and rap. Now, in this one, I’m using a lot of strings, cellos, and double bass. I’m going to experiment a lot with different instruments in different ways. I’m going to be creative without the need to balance the album.

What’s coming next doesn’t have that artistic pressure. The only artistic pressure I want to have is to do the highest I can, which happens organically, not feeling pressured but naturally.

I want to do art as I did in college [at Savannah College of Art and Design]. I was never thinking about people or trying to convince anyone, and I was completely free, and that’s what happened with "313." I had the freedom I always wanted to have.

There’s substantial symbolism in "313," from the faceless dancers, the color pink. What was your vision with the visuals?

The dancers represent time. Penélope [Cruz] can represent many things, from life to Valentina, my friend, who inspired me to make the song. Penélope controls me, holds me, flies me, brings me back, and then I decide to control my life and time. That’s why I raise my hands, and everyone raises them, and time is running out, and then you see a sunset.

Sunset marks the end of something. The colors of the costumes also have some dusk elements. You can see at the end when I’m disappearing; it fades and blends with the end of the sunset.

These are decisions I make that are both aesthetic and technical. I put masks on the dancers because I liked it aesthetically. It also helped me speed up the process with makeup. I had to find creative ways to maintain the video’s aesthetics and make everything more agile because in filming, everything is time, and I had little of it.

What’s the idea behind the song "Las Letras Ya No Importan?"The arrangement is magical, with a numerical sequence from one to eight in different languages and a voice spelling of the alphabet.

That was the initial track. Before "313," I had this idea that I dreamed of with some basic notes, and it turned into something big.

There’s a voiceover of Penélope [Cruz] that says that we were eight [people in the studio], we are on an 8th street in New York, in studio B, which, if you look at it, it resembles the number 8. Everything connected with eight and [that number] also at a time level can mark infinity. So, I connected all that with the immensity of letters and languages. That piece’s runtime is five minutes. I think it’s pleasurable. I like that music, which resembles what I want to do.

Leo Genovese, an excellent musician and musical genius, made the arrangements. I greatly respect him.

In "Cerebro," you showcase your skill and vocal speed; what was it like collaborating with Busta Rhymes, whose own flow is iconic?

We met, and he loved the concept of what I was working on. He was a very humble, good person to me. After we met in person and talked for a while, he went to write after I sent him everything I had written in English.

I created ["Cerebro"] a while ago…. That’s why I tell you that the album has several concepts that I had to let go of because it was too much, and a lot of time had passed. I had a previous concept when I released the song "René" [in 2020], which is why it’s on the album. [At that time] I was working with the brain waves of different animals and people, and I made music with those brain waves.

This song ["Cerebro"] is part of that, and that’s why it’s called "Cerebro." The album was originally going to go that route. Then I didn’t do it; maybe I’ll connect to it in the future because I loved that idea.

What has Spain meant to you? The country has been so prominent in the trailers you’ve released and in the collaborations in your latest songs.

I've been making frequent trips to Madrid. This past year, I was there a lot; I was more in Madrid than at home. I traveled, wrote, and filmed videos like "Problema cabrón" and "313."

 I grew up with Spanish cinema by Almodovar and a bunch of directors I admire, and I wanted to collaborate with the actors I grew up watching in movies.

This album has many personal elements, and cinema is very intimate for me. I saw [Penelope Cruz] in [the movie] Abre los ojos when I was a kid; working with her now is a dream. The same goes with Javier Cámara and Najwa (Nimri) [who is in the film] Lovers of the Arctic Circle by Julio Medem. I saw all these people, and now being able to collaborate with them, be friends with them, talk to them is a dream. Everything is very connected to my life.

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For Karol G, 2023 was a watershed year. Her fourth album, Mañana Será Bonito, peaked at No. 1 on the Billboard Hot 200 and took home the golden gramophone for Album Of The Year at the Latin GRAMMYs. Her many milestones also included a Rolling Stone cover, and signing with Interscope. At the 2024 GRAMMYs, Mañana Será Bonito is nominated for Best Música Urbana Album. 

The Colombian singer and songwriter was suddenly everywhere in 2023, but this moment is the culmination of a long, steady rise. Karol G has been on the scene for some time, and changing it for the better just by being who she is: an extremely talented woman making waves in a genre still dominated by men.  

Karol G has been a pivotal figure in the world of urbano since 2017, when she collaborated with Bad Bunny on the Latin trap single "Ahora Me Llama." It was a transformative moment for both artists, whose careers took off precipitously after its release. The track led Ms. G’s aptly titled debut album, Unstoppable, which went multi-platinum and peaked at No. 2 on both the U.S. Top Latin Albums and U.S. Latin Rhythm Albums charts. At the 2018 Latin GRAMMYs, Karol was awarded Best New Artist. 

Although she came out of the gate in an unstoppable fashion, Karol G's chart-topping debut was the result of years of touring and recording. The artist born Carolina Giraldo Navarro was no overnight success.

She started singing as a teenager growing up in Medellín and, after signing to Colombia's Flamingo Records, chose the name Karol G and began releasing music. Early on, she flew to Miami for a meeting with Universal Records, but they chose not to sign her on the basis that a woman would not be successful making reggaeton — a severe miscalculation, that belies female pioneers and a blossoming roster of contemporary acts. 

Thankfully, she ignored them. A year after "Ahora Me Llama" and Unstoppable, Karol G won her first Latin GRAMMY. 

The star’s determination makes her a role model, but Karol G's career has also been defined by an inspiring integrity around her principles and artistic vision. By now, it is a well-known anecdote that she turned down the song "Sin Pijama" because it references marijuana use. Karol does not smoke, so the lyrics would not have been authentic to her as a person, or as an artist. 

This authenticity has doubtless been key to Karol G's success. Rather than try to fit an established mold, she brings a uniquely sunny swagger and sporty style to reggaeton. She projects a powerful and feminine energy, and her music often expresses a healthy sense of sexual independence and self-empowerment. This is an intentional part of her message, especially to her female fans.

"They teach us it’s wrong to celebrate ourselves for something we have," she told Rolling Stone of her musical messaging. "And it’s not. We have to be the first ones to give ourselves credit."

Like early collaborator Bad Bunny, Karol G is able to reach a global audience without having to change the language she sings in, her genre of choice, or her messages. Case in point: One of her 2023 accomplishments was becoming the first Latina to headline a global stadium tour, and the highest-grossing Latin touring artist of the year.

She also became the first Latina to headline Lollapalooza and, in between record-breaking tour dates, saw her song "WATATI" featured on Barbie The Album. (The soundtrack is nominated for Best Compilation Soundtrack For Visual Media at the 66th GRAMMY Awards.)

In November, she closed out her big year with a sweep of the Latin GRAMMYs: Mañana Será Bonito received the award for Best Música Urbana Album and Album Of The Year; her Shakira collab "TQG" took home the golden gramophone for Best Urban Fusion/Performance. When she accepted her award for Best Música Urbana Album, Karol exclaimed, "How cool is it for a woman to win this?" 

Karol G’s wins made up a large part of an awards ceremony where women won big:  Shakira won Song Of The Year for her collaboration with Bizzarap, while Natalia Lafourcade won Record Of The Year and Joaquina took home Best New Artist. This was the first year that women won in all the general categories — something that suggests progress for the Latin music industry. The last time a woman won the Latin GRAMMY for Best Música Urbana Album was in 2013, when Spanish rapper Mala Rodríguez took home the award for Bruja. 

Watching the Latin GRAMMYs this year, it was easy to forget that women still have a long way to go to achieve parity with their male counterparts in the music industry. If you lost sight of that, the year-end Latin charts would bring you back to reality: Of the top 50 tracks on the Hot Latin Songs chart, 11 primarily featured women, but six of those tracks belonged to Karol G. Karol’s presence matters and she knows it. 

Karol G brings a powerful feminine energy to reggaeton and Latin trap, but also an unapologetic feminism. While this is explicit in her music, it's also clear in the creative partnerships she makes. She’s had many high profile collaborations with male artists, but just as many with a diverse roster of female artists from reggaeton OG Ivy Queen ("Leyendas") to Latin fusion pop singer Kali Uchis ("Me Tengo Que Ir," "Labios Mordidos"). In an arena so dominated by male artists, each collaboration with another woman is meaningful, but her collaborations with rising artists, such as Young Miko — who appears on the song "Dispo" from Karol’s Bichota Season — truly make a difference. 

Artists like Karol G increase the range of possibilities for artists in their wake, and for anyone in the music industry who flouts narrow expectations. Karol G knows that her victories have larger implications, and this eye toward the future has helped her reach unprecedented heights. "I understand how hard it is [for women to break through] because of how hard it was for me,"she recently told Billboard.

It wasn't easy for Karol G to get where she is today, but she has been opening doors for others — women, artists in reggaeton, artists in urbano and others —  every step of the way. From here on, the title of her album is ringing more and more prescient, and that’s mas bonito.  

2024 GRAMMY Nominations: See The Full Nominees List