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The 2022 GRAMMYs Effect: Jon Batiste, Olivia Rodrigo, Chris Stapleton & More See Major Sales Boost Following The 64th GRAMMY Awards Show
Winners, nominees and performers gain a bump in album sales after their appearances at the 2022 GRAMMYs
Music’s Biggest Night has its perks. After taking home five wins at the 2022 GRAMMYs, Jon Batiste saw a sales boost of over 2,746% for his Album Of The Year-winning project WE ARE. The LP sold 18,000 units in the week following the show, according to Billboard.
Batiste’s five GRAMMYs may have technically made him the biggest winner of the night, but nearly every artist who touched the stage at the 2022 GRAMMYs won big in terms of sales. Billboard also reported that Best New Artist winner Olivia Rodrigo’s debut album SOUR sold 40,000 units (a 20% increase) and catapulted back into the top 5 of the Billboard 200. The show’s openers Silk Sonic saw their An Evening With Silk Sonic album climb from the 100s into Billboard’s top 30 after an electrifying performance and four wins throughout the night.
The boost extends across genres, as Chris Stapleton and his Best Country Album winner Starting Over sold over 40% more units than it did in the prior week. Similar sales upticks took place for GRAMMY winners Jazmine Sullivan (Heaux Tales; 32% increase), Tyler, The Creator (Call Me If You Get Lost; 20% increase), Baby Keem (The Melodic Blue; 13% increase), and H.E.R (Back Of My Mind; 12% increase).
Performers also saw a sales bump, with both Lil Nas X and Jack Harlow seeing slight jumps (Lil Nas X’s Montero went up 6%, Harlow’s That’s What They All Say went up 20%), and Justin Bieber’s Justice increasing by 8%. And despite Taylor Swift’s absence this year, her Album Of The Year-nominated evermore still moved 10,000 units post-GRAMMYs, up 11%.
How The Sounds Of The '70s Took Over The 2022 GRAMMYs: The Return Of ABBA, The Throwback Vibes Of Silk Sonic & More
How Madison Beer Broke Free From Pressures Of Internet Fame & Created Her New Album 'Silence Between Songs'
Three years in the making, Madison Beer started her next chapter with "Home to Another One," the first single from her second album. The singer details her "freeing" journey to creating 'Silence Between Songs.'
In today's viral era, internet personalities are not always hard to come by. But what isn't so easy to find is an internet personality with longevity — and Madison Beer has proven she's more than a fleeting viral star.
Beer started posting cover songs to YouTube in 2012, showing off her pop prowess and ethereal vocals at the age of just 13. She briefly went on the teen pop star trajectory after Justin Bieber signed her to Island Records that same year, but first found her true musical voice on her debut EP, 2018's As She Pleases. And once she took full control with her debut album, 2021's Life Support — co-writing and co-producing all 17 songs — she fully settled into Madison Beer the artist.
Now on the cusp of releasing her second album, Silence Between Songs (due Sept. 15 via Epic Records), Beer aims to expand on the mix of unflinching vulnerability and infectious melodies she's showcased since stepping into her own. She first gave a taste of that with "Home to Another One," an airy track that's a mix of Lana Del Rey and Tame Impala — two of her biggest inspirations, the former of whom even gave Beer feedback on the album.
Del Rey's approval is one of many reasons Silence Between Songs is special to Beer, along with the fact that she once again co-wrote and co-produced every song. But perhaps the most important aspect of the project is the freedom she found through the nearly three-year process.
"As an artist, sometimes we're told that if we take a break someone will replace you, someone's gonna be coming up right behind you," Beer says. "I don't subscribe to that anymore, and I think that's been a really freeing thing."
Beer spoke to GRAMMY.com about how becoming more grounded in her personal life inspired the new music, and why, despite her online fame, she's "actually quite terrified of the internet at times."
Congratulations on the release of "Home to Another One" and the album announcement. I would imagine it's nerve-wracking because one is never really sure how things will be perceived. What's it like finally starting to get everything out there?
"Home to Another One" I actually only just made six months ago, so it was one of the last additions to the album before I turned it in. It hasn't been too painful of a waiting process like the other ones. But I think the reveal of the album title was actually kind of the most intense for me. I've been sitting on it for three years, so to have it out there feels pretty surreal. But people's responses have been really positive and people feel excited, which I'm so grateful for.
It is a bit of a new sound for me; it has a different energy from my other songs. But the real fans who listen to my interviews or see me on tour, they know my music catalog of things I listen to is quite electric or different; there's not just one genre I love. There's nothing I can do that would really surprise them, because they know I love all kinds of music.
Album titles, and titles in general, are always tricky. Tell me how you came up with yours, Silence Between Songs?
I was really young when I first saw a poem or a book about this kind of idea. It was about missing someone, and it said "I miss you so much in between the time it takes for the next song to start."
I always thought that was such a cool concept, and wanted to do something with that idea for my debut album. But when we started creating the album in 2020, the song "Silence Between Songs" was one of the first that we created, so it was the first title I had in mind. We worked off of that, and now three years later, it has proper meaning for me. I've grown so much since I started creating it, and the album is really about how you can grow by tuning the noise out.
It's a testament to the title that you stuck with it for three years and nothing overtook it. How have you found that you settle down and tune the noise out?
Definitely, the title has been non-negotiable for me since. But coming off of tour, it's hard to decompress and settle down. I actually did have a hard time coming back from my last tour, and coming back down to reality; you're just so crazy busy, and it's such a dopamine hit every day. It was a bit hard to settle back down, but it is in those moments that I learn the most about myself.
Now I prioritize my alone time and down time; I let my body rest and don't feel pressured to go out and do things all the time. If I want to stay home and relax in bed the whole weekend, I'll do that. I'm trying to understand and not feel guilty for the downtime and rest times.
As an artist, sometimes we're told that if we take a break someone will replace you, someone's gonna be coming up right behind you. I don't subscribe to that anymore, and I think that's been a really freeing thing.
Is that why you felt like you had to keep going?
I think in the past it was that thing of whether people I worked with or people online; this notion who's always going to be willing to do more than you and do everything, and if you aren't you're gonna get replaced. That was a real fear I had for a long time. I don't let that happen anymore, though. I've been dropped from a label and I've been replaced, so the fear is real, and for a long time I was quite scared of that. But I'm not anymore.
Do you ever worry about revealing too much or too little of yourself? As an artist, too much may seem like oversharing; yet too little, you're not being totally honest. Where's the balance for you, and how have you struck it?
It's definitely interesting to discuss, because in this day and age of social media a lot of us have this pressure to be relatable and likable. But again, I don't put that pressure on myself, because I think that I'm not the kind of person who wakes up every single day and feels the need to make a video about these personal things. I'm down to do it when I feel like it, but I feel it's inauthentic to force yourself into doing it just to be liked. So I try to just post when I feel like it. I think my fans know me and my fans love me. I don't need to win over the hearts of the general public in order to get my music out there and to be received. I don't want to ever force myself into doing anything I don't want to do.
"Home to Another One" is a melancholy anthem with a breakdown. I'm wondering what the genesis of that song was?
Well I thought, "What is my pop sound?" In the past when I've made upbeat songs, they've kind of been maybe not so authentic to me, or songs that I wouldn't get in the car and want to listen to. So I thought, "What can I do that is poppy and fun, but still is me, and not selling out to make a song that's classified as upbeat?"
When I heard it, vocal-wise, it reminded me so much of Lana Del Rey. Would that be fair to say?
Definitely. I'm a huge, huge fan of hers and I feel she's integrated in me in ways I can't even pinpoint.
When you're writing music, as a co-producer, do you know where your songs are going to go style-wise off the bat? What's your process?
I am a co-producer on all of the songs, which has been another awesome endeavor of mine. I'm lucky to work with my amazing producer Leroy Clampitt who's willing, and actually eager, to hear my opinion, and wants me to co-produce everything.
It's not really calculated, I don't think. It just really flows. It's kind of a bummer that we didn't have a camera in the room when we were making it, because I was really involved in every single sound that you hear. My relationship with Leroy is really special because I can make a sound like mmmmm and he'll know what I mean. Everything is very meticulously planned, but it's not like, "I want this type of synth." We let the song flow. and build as we go.
A lot of artists are credited as co-writers on songs, but not many are credited as co-producers. Why was it important for you to be credited as a co-producer on your own tracks?
Working with the same producer for five-plus years now, I feel like I can voice my opinion and it not be weird. Leroy was the one who was gracious enough to say he thought I should get a co-producer credit. He said, "You've done just as much as me." All of the ideas stem from me and us, and we do everything together.
Your debut album came out a couple years ago and you started working on this in 2020. Why such a long process?
It wasn't supposed to be. Time gets away from you, and I definitely went back in the studio many times to redo things and edit. We've had multiple test pressings of the vinyl, and many times I thought it was finished and then went back in.
I don't know, I feel like this is kind of how I am. I'm never really overly satisfied. But my goal now is to try to get an album out within the next year or so after this one drops. I want to get into a groove of dropping music more frequently and not taking three-year gaps between all of them.
You have such a massive internet footprint, with 34 million followers on Instagram alone. Is a following like that a gift or a burden? How do you grapple with that in your mind knowing you can pick up your phone and post something for an audience of millions?
I've been steadily gaining flowers for 12 years, so it's something that didn't happen overnight for me. There's a big difference in the way I go about it now than a couple years ago. I don't force myself to be engaged all the time or posting every single day.
I'm actually quite terrified of the internet at times. The way it moves can be really scary and I think we don't give each other room to make human errors. If I do state an opinion online or want to say something, It's not that I don't care what people say about it, but I know my intentions are. I'm never going to appeal to and please everyone, but I do know when I want to speak and share, it's authentic and it's coming from a good place.
Kesha Reveals The 10 Most Important Songs Of Her Career, From "Tik Tok" To "Eat The Acid"
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The Evolution Of The Queer Anthem: From Judy Garland To Lady Gaga & Lil Nas X
Music is a creative tool of liberation, with queer communities finding meaning — overt or otherwise — in songs by a myriad of artists. GRAMMY.com unpacks the long history of queer anthems, from a 1920s cabaret to the top of the charts.
When a young Judy Garland sang "Somewhere Over the Rainbow" in 1939, dreaming of a more exciting, joyous and colorful life elsewhere, few might have known that her words would go on to inspire generations of queer people who found a glimmer of freedom where "the dreams that you dare to dream really do come true."
For decades, if not longer, music has continued to serve as a creative tool of liberation, with queer communities finding meaning — overt or otherwise — in songs either written directly for them or appropriated from the work of (seemingly) straight artists. Often with time, but occasionally immediately, such music becomes a queer anthem. While pride in one’s identity has often been a central theme, these anthems have also tackled the communal trauma — from the HIV/AIDS epidemic to discrimination that continues to this day.
As the messages and musical styles have adapted with the times, what’s most powerful in the evolution of queer anthems is just how much more openly gay they have become. An increasing number of artists are able to unabashedly express their identity, including in genres that have been traditionally reticent or hostile to minorities. Tracing the history of the queer anthem provides an opportunity to see how far the LGBTQ+ community has come, and how creative expression can be used to fight for rights that are still being threatened.
Press play on the Spotify playlist below, or visit Apple Music, Pandora or Amazon Music for an accompanying playlist of queer anthems.
In Glitter Up the Dark: How Pop Music Broke the Binary, music writer Sasha Geffen explores the history of queer anthems past and present.
"I think it's important to honor these ancestors in the queer narrative and point to how things don't always go from worse to better," Geffen tells GRAMMY.com. "Right now in our current historical moment, where we're seeing a lot of closing in and that can be really scary, but there has always kind of been this pulsing and there has always been the survival."
A Global Musical Movement
In fact, "Somewhere Over the Rainbow" wasn’t even the first gay anthem. One of the earliest is the 1920 German cabaret number "Das lila Lied" ("The Lavender Song"), a clear product of the relative sexual freedom of the Weimar Republic. Written around the time of sexologist Magnus Hirschfeld hosting the First International Conference for Sexual Reform, the song recognized the struggles queer people faced while also declaring, "and still most of us are proud/ to be cut from different cloth!"
In Europe, musicals provided sly opportunities to explore queer themes, notably the work of English playwright Noël Coward, whose hidden sexuality was expressed in unrequited love songs such as "Mad About the Boy'' and "If Love Were All." In the United States, Black women defined many of these early queer anthems, notably Ma Rainey and Billie Holiday, with "Prove It on Me Blues" and "Easy Living," respectively. As Geffen says, their music was "playful and raunchy and it sold."
Holiday and Rainey, along with her prodigy, Bessie Smith, were all bisexual — an identity that along with their race and gender threatened their professional careers. They faced not only social ostracization, but also legal threats due to their sexuality. Yet these pioneers still expressed their emotions openly, as Ma Rainey sings on "Prove It on Me Blues": "I went out last night with a crowd of my friends'/It must've been women, 'cause I don't like no men/ Wear my clothes just like a fan/ Talk to the gals just like any old man."
The war years and social conservative of the 1950s didn’t see many lasting gay anthems, as white, male musicians appropriated and made famous the rebellious rock and roll sound of Black musicians. This was clear in songs like Little Richard’s "Tutti Frutti" (with clear sexual undertones) and "Hound Dog" by Big Mamma Thornton, who wore men’s clothes and has been appreciated for representing Black queerness.
Through the sexual revolution of the mid-20th century, Black women continued to produce some of the most boundary-pushing music. Nina Simone switched the gender preference in her bubbly version of "My Baby Just Cares for Me" — from Lana Turner to… Liberace — and Diana Ross delivered a sultry take on "Ain’t No Mountain High Enough," showing the depths someone is willing to go for their paramour.
Yet it’s impossible to include just one song by the disco diva in a compendium of queer anthems, overt or implied. The inspiration for 1980’s "I’m Coming Out" actually came out of a New York gay bar: Famed songwriter Nile Rodgers went to the bathroom and noticed a group of Ross impersonators. As Rodgers told Billboard in 2011, "I ran outside and called Bernard [Edwards, his frequent collaborator] and told him about it and said, ‘What if we recognize Diana Ross’ really cool alignment with her fan base in the gay community?’ So we sat down and wrote, ‘I’m Coming Out.’"
During this period of second-wave feminism, songs of female empowerment were also adapted by the queer community, such as Lesley Gore’s "You Don’t Own Me" (Gore herself came out as a lesbian in 2005). Some male acts embraced all that defied social norms, whether around identity or sexuality (although some of their depictions of race and gender can be questioned): "Lola" by the Kinks, "Walk on the Wild Side" by Lou Reed and "Rebel Rebel" by David Bowie, whose glam rock pushed against boundaries in terms of gender presentation.
More so than any genre before it, the arrival of disco in the 1970s provided a soundtrack for the LGBTQ+ community. In fact, it could be said it was the first genre made for and by queer folks was disco, with high-rotation tracks like Donna Summer’s "I Feel Love," Chaka Khan’s "I’m Every Woman" or even ABBA’s "Dancing Queen." But arguably the most powerful queer anthem was Gloria Gaynor’s "I Will Survive," an unabashed tribute to overcoming against all odds that can still be heard blasting from Pride floats today.
In maybe a less nuanced but equally impactful sense during this time, the Village People also played with gay sexual fantasies in both their appearance and music, notably with their songs "Macho Man" and "Y.M.C.A." While the camp was turned up to 11, the Village People’s influence in bringing queer life to the mainstream cannot be underestimated.
Openly queer artists also began asserting themselves more than ever by the 1980s and the rise of synth pop, finding fans among straight and queer communities, often in a "you know if you know way," according to Geffen. The sound coming from British groups like Culture Club ("Do You Really Want to Hurt Me"), Soft Cell ("Tainted Love") or Bronski Beat ("Smalltown Boy") was inextricable from queerness; an uptempo beat and thematic undercurrent ran through many of the era's biggest pop songs. These artists were "talking about an experience that was very specific to the queer community — this idea of figuring out who you are and leaving home and not knowing where you're gonna be ending up and just trusting something out there might be better than what you've got," Geffen notes.
Also during the 1980s, queer anthems also began to proliferate beyond English-language music, proving that a desire to express queerness through music was universal. This was notably seen in Canadian-French artist Mylène Farmer’s "Libertine" and "Sans contrefaçon" about embracing androgyny. And in the Spanish-speaking world, there was Alaska y Dinarama's "¿A quién le importa?" which translates to "who cares?"
Anthems Rocked By Trauma
But this relative opening in terms of gay acceptance in popular culture was quickly shaken by the HIV/AIDS crisis, when queer anthems took on an even stronger political role. Whether it be Queen’s "I Want to Break Free" or "Somebody to Love," Frankie Goes to Hollywood’s "Relax" or Sylvester’s "You Make Me Feel (Mighty Real)," these anthems were unabashed about expressing romantic feelings and sexual desire, as well as fighting back against violence, silence and stereotyping.
Known for his falsetto voice, Sylvester was one of the leading voices in San Francisco’s growing queer community before passing away from AIDS-related complications in 1988. His song "Stars" is one of Geffen’s favorite queer anthems, particularly for how he conveyed both the joy and hardship of the queer experience.
"He had such a powerful voice and powerful control over the subtleties of using it," Geffen continues. "There was this kind of melancholy that I can hear coming through sometimes of celebrating the world that you're in, this kind of sub-world inside the world where these forms of relationships are possible."
Read more: 'Spiceworld' At 25: How The Spice Girls' Feminine Enthusiasm & Camp Became A Beacon For Queer Youth
Female artists — many of whom were open allies of the queer community — also addressed the devastation of the epidemic. TLC’s "Waterfalls" (a cautionary tale with a hopeful note to "believe in yourself") and Cyndi Lauper’s "True Colors," a torch song to light the way in the darkest of times. Although, this relationship of seemingly straight artists to the queer community was not without faults. Madonna became a queer icon for her string of hits before kicking off the 1990s with "Vogue," a track that brought queer ballroom culture to a mainstream audience. While Madonna was clearly celebrating this art form, and giving a certain amount of recognition to those who created it, she was also making money off the talent and creativity of underrecognized queer communities of color.
Outside of mainstream music, the 1990s saw queer female artists asserting their identity, accompanied by the riot grrrl movement and Lilith Fair. These ranged from the Indigo Girls’ reflective "Closer to Fine" to k.d. lang’s yearnful "Constant Craving" to Bikini Kill’s "Rebel Girl," "the queen of my world."
The Sound Of A New Millennium
The turn of the millennium heralded the beginning of a more assertive acceptance, with anthems coming from sometimes unexpected sources: Christina Aguilera’s "Beautiful," P!nk’s "Raise Your Glass,'' Robyn’s "Dancing on My Own" or Macklemore's "Same Love." With the political fight for marriage equality quickly gaining ground in the U.S., pop artists began responding with overtly pro-LGBTQAI+ messages in their music: Lady Gaga kicked off the 2010s with "Born This Way," with the theme that there is nothing abnormal about being queer.
More recently, anthems have shed any need to hide their queerness through hidden messages or innuendos. Proudly queer artists are creating music clearly for their communities, and beyond: think Janelle Monae’s ode to female pleasure "Pynk," Perfume Genius’ searing "Queen" or Hayley Kiyoko’s "Girls Like Girls," whose title says it all (and was followed up with the more cheerful anthem "for the girls").
Perhaps most notably, genres that have been slower to embrace LGBTQAI+ artists have also had their share of anthems. Rap in particular has embraced queer artists from Cupcakke ("LGBT") to Frank Ocean ("Channel") to Leikeli47’s ("Attitude") to anything by Mykki Blanco. This also has been true in country: See Katie Pruitt’s "Loving Her," Kacey Musgraves’ "Follow Your Arrow'' or Orville Peck and his interpretation of "Smalltown Boy." This honoring of queer history and pioneers defines many modern queer anthems, perhaps most strongly in Beyoncé’s Renaissance.
Read more: How Christina Aguilera's "Beautiful" Made An Important Statement About Acceptance — For Society And Herself
While her whole discography is full of bangers that have entered the queer pantheon, her latest release Renaissance is an ode to the queer and Black tradition of disco and house. Tracks like "COZY," an embrace of being "comfortable in my skin," quickly entered into heavy rotation at clubs around the world. Beyoncé has centered queer artists like Big Freedia, the queen of New Orleans bounce who wrote a powerful anthem in 2020’s "Chasing Rainbows" featuring Kesha (who herself named an album Rainbow and released "We R Who We R" after a series of suicides of gay teens across the U.S.).
Most significantly, songs about the queer experience are now defining the careers of many artists and garnering them unprecedented large audiences. This is the case for MUNA with "Silk Chiffon," King Princess with "1950" Troy Sivan with "Bloom'' or even Sam Smith and Kim Petras with "Unholy." This last sexy jam bought Petras unprecedented acclaim after years in the music industry and made her the first openly trans person to win a GRAMMY Award.
This trend might be most clearly seen in the rise of Little Nas X, who grew up mastering the language and codes of the internet before breaking through and quite quickly coming out. Geffen highlights how he uses shock to garner attention and push back against the homophobic haters, like giving Satan a lap dance in the music video "MONTERO (Call Me By Your Name)."
"I think of Little Nas X as a troll who trolled his way to the top," says Geffen," knowing what people will respond to positively and what will piss people off."
Contrasting this increase in openly queer anthems and depictions of queer people in media is a sharp political reality: anti-trans laws proliferate in many states and lawmakers attempt to limit the rights of LGBTQ+ people, threatening many of the forward momentum in queer liberation.
Read more: The Rise Of The Queer Pop Star In The 2010s
This moment in social and political history highlights the importance of an anthem, which serves as a form of celebration and signaling of allegiance, as well as a salve against repression and motivation to continue the fight.
Of course, this list of queer anthems is far from exhaustive. Artists as diverse as the B-52s, Eurythmics, the Pet Shop Boys, Elton John, Cher, George Michael, RuPaul, Mariah Carey, Janet Jackson, the Smiths, Kylie Minogue, Brandi Carlile, Carley Rae Jepsen, Sufjan Stevens, SOPHIE, Taylor Swift and many, many others have released music that has deeply impacted the queer community.
And really, any song can be a queer anthem if it speaks to someone on a personal level, providing a sense of connection and belonging. As Geffen notes, the magic occurs when a piece of music creates a moment of collective celebration or momentary bliss.
"There's nothing else quite like that feeling of the physical release of having a song run through you when it's also running through tons of other people who are in the crowd with you," they said, highlighting the power of that anxiety of whether you fit in dissolving away: "It opens a window into what's possible, in a world beyond the one we're in right now."
Queer Christian Artists Keep The Faith: How LGBTQ+ Musicians Are Redefining Praise Music
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Listen To GRAMMY.com's LGBTQIA+ Pride Month 2023 Playlist Featuring Demi Lovato, Sam Smith, Kim Petras, Frank Ocean, Omar Apollo & More
Celebrate LGBTQIA+ Pride Month 2023 with a 50-song playlist that spans genres and generations, honoring trailblazing artists and allies including George Michael, Miley Cyrus, Orville Peck, Lady Gaga and Ariana Grande and many more.
In the past year, artists in the LGBTQIA+ community have continued to create change and make history — specifically, GRAMMY history. Last November, Liniker became the first trans artist to win a Latin GRAMMY Award when she took home Best MPB Album for Indigo Borboleta Anil; three months later, Sam Smith and Kim Petras became the first nonbinary and trans artists, respectively, to win the GRAMMY Award for Best Pop Duo/Group Performance for their sinful collab "Unholy."
Just those two feats alone prove that the LGBTQIA+ community is making more and more of an impact every year. So this Pride Month, GRAMMY.com celebrates those strides with a playlist of hits and timeless classics that are driving conversations around equality and fairness for the LGBTQIA+ community.
Below, take a listen to 50 songs by artists across the LGBTQIA+ spectrum — including "Unholy" and Liniker's "Baby 95" — on Amazon Music, Spotify, Apple Music, and Pandora.
Photo: Frazer Harrison/Getty Images for Coachella
Touring In A Post-Pandemic World: How Costs, Personnel & Festival Culture Have Affected 2023 Performances
The live music business is still dealing with the repercussions of the pandemic. GRAMMY.com spoke with a cross section of professionals about the industry's most profound changes, how they’re being addressed, and what it all might mean for the future.
The pandemic wreaked global havoc on many levels. Beyond the human toll, the disruptions brought on by the spread of COVID-19 caused deep and lasting damage to nearly every business sector, including live entertainment. Virtually overnight, workers lost their livelihoods, businesses closed their doors or drastically curtailed operations, and supply chains were hobbled.
Within days of lockdown, multiple outlets published sobering articles detailing the tours, concerts and festivals that had been affected by the outbreak; Insider.com article identified at least 170 postponements or cancellations. In a flash, every artist across the globe witnessed the live performance side of their careers vaporize. Crews were sent home, and all of the businesses that served the sector — logistics, audio gear, food service and more — found a barren landscape.
During the pandemic, major promoter Live Nation saw a drastic drop in the number of concerts and festivals under its banner: from over 40,000 events in 2019 to just over 8,000 in 2020. But by the end of 2022, Pollstar.com reported that the year’s top 100 tours sold approximately 59 million tickets — more than 2019's sales.
Three years after the beginning of the pandemic, life is in many ways returning to normal. Yet the costs associated with putting on a concert have risen dramatically, due to both the pandemic's inflationary pressures and a surge in demand for the goods and services necessary to sustain tours. For those working in and around the live music business, the "new normal" means some things work as they did before COVID-19 while others have altered radically — either temporarily or for good.
GRAMMY.com spoke with a cross section of industry professionals about some of the most profound changes, how they’re being addressed, and what it all might mean for the future.
New Touring Paradigms
With the return of live music has come a corresponding, pent-up surge in demand, notes Christy Castillo Butcher, Senior VP, Programming & Booking at the 70,000 seat SoFi Stadium in Inglewood, California. "To satiate that demand, you have to have a bigger venue."
In 2023 alone, SoFi Stadium is hosting several megashows: Billy Joel & Stevie Nicks, Grupo Firme, Romeo Santos, a five-night Taylor Swift residency, Metallica, Beyoncé, Ed Sheeran and P!nk are all on the venue’s calendar, with additional shows awaiting announcement. Madison Square Garden saw multiple sold-out performances by Janet Jackson, and will host a seven-night Phish residency.
Since the pandemic, some artists have taken different approaches to touring. Tandem tours and residencies are just two of the phenomena that seem to be increasing in popularity with touring artists and their management teams.
Teaming up for a tandem tour isn’t a new idea; package tours have been part of the concert landscape from the days of Dick Clark’s Caravan of Stars in the mid 1960s. And in an era when post-pandemic-related shortages and logistical snags make touring even more challenging, the practice is finding renewed interest.
One of the highest-profile tandem tours of 2023 is the ZZ Top/Lynyrd Skynyrd Sharp Dressed Simple Man tour. Visiting more than 22 cities across the U.S, the tour brings together three-time GRAMMY nominees ZZ Top with the popular Southern rock band.
"You want to give the fans the value of seeing two bands together," says Ross Schilling, Lynyrd Skynyrd's Tour Manager. (Pollstar reported an average ticket price for the top 100 North American tours in the first half of 2022 at more than $108. Meanwhile, ticket prices for megastars such as Beyoncé and Swift have reached astronomical levels.)
Schilling acknowledges that there are pros and cons for the artists as well. "You're sharing the expenses and the revenues," he notes, adding that the production is often halved. "Video, pyro, smoke, whatever kind of elements you want to add" can be shared on a tandem tour.
Read more: 5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation
Another option experiencing a renaissance is the concert residency. "Residencies are not new, of course," says Phil Carson, a touring and management veteran who spent many years on the road with high-profile rock bands including Led Zeppelin, Bad Company, AC/DC and Yes. "They started with the likes of Frank Sinatra and Sammy Davis Jr. when there was really only one place to go: Las Vegas."
Today there are many more options, but the motivations are often the same as before. "Sammy, Dean Martin… all those guys wanted to hang out together, and didn't want to go on the bloody road," Carson explains. As their audiences grew older, they too were interested in the idea of going to one place to see their favorite performers.
And Carson thinks that the multi-night approach may well be part of a trend for the future. "We’re starting to get two-and three-night runs in casinos across America," he says. Adele, Bruno Mars, Maroon 5, Luke Bryan, Katy Perry, Carrie Underwood and Carlos Santana are just a few of the artists eschewing the road in favor of a series of dates in one venue.
The trend is extending to smaller venues as well. Singer/songwriter James McMutry and his band launched a residency at Austin' Continental Club in November 2021; that booking continues to the present day. And just last August, Robert Glasper announced a 48-show residency at the Blue Note Club in New York City; it’s his fourth extended run of dates at the famed jazz venue.
Festivals Return En Force
Following increased demand for live entertainment post-lockdown, major music festivals returned with a force in 2022 and continue to do so in 2023. Coachella and Lollapalooza were among the multi-day, multi-weekend events returning after COVID-forced cancellations, while mid-level events such as San Francisco's Outside Lands also saw over 220,000 attendees in 2022 — a major boon for a live music industry that had been in crisis only a year before.
Celebrating and featuring a multigenerational lineup of Latinx artists and performers, the Bésame Mucho Festival premiered in December 2022 at the 56,000 capacity Dodger Stadium. Tickets sold out within 70 minutes. The lineup for the 2023 event was announced in February; once again, the event sold out almost immediately.
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Ashley Capps has been wholly immersed in the festival scene; former head of AC Entertainment, for many years he oversaw the annual Bonnaroo Music and Arts Festival. These days he has scaled back his activities but still curates the adventurous Big Ears Festival which he founded in 2009 in Knoxville, Tennessee.
"The post-pandemic Big Ears has seen extraordinary growth," he says, noting a pre-COVID trajectory of growth, with an annual 20 percent increase in ticket sales. The 2022 Big Ears — the first after a two-year pause — experienced a 35 percent growth. "That led us to declare our first full-on sellout," he says, "five weeks before the festival happened."
In 2023, Big Ears noted another surge in ticket sales, surpassing 50 percent over the previous year. The multiple-venue festival added additional larger venues to accommodate the increased demand. Concertgoers "are certainly hungry to get back into the live music experience," Capps says. "And the artists we’re working with at Big Ears are eager to be back out and in front of appreciative audiences."
That pent-up demand on both sides of the equation can result in a crowded field, with many events — even beyond music — competing both for attention, staffing and gear.
The Cost Of Making Music
Global logistical bottlenecks that plagued every industry continue to take a toll on the live music industry. Worldwide economic inflation — which hit 8.8 percent in 2022, nearly doubling year-over-year, a partial result of the pandemic — has increased costs and cut profits, laying the groundwork for a "rocky road to recovery." Finding themselves without opportunities for work during the pandemic, untold numbers of skilled tour technicians left the business.
"People got out of the industry across the board, from musicians to agents to managers to bartenders to production staff," says Morgan Margolis, CEO/President of Knitting Factory Entertainment. "'I’ve got to do something else.' I saw a lot of that." Some never returned, causing a personnel shortage once live touring resumed.
All that affected live music venues, too. "We were shuffling around tour managers, production managers, box office personnel," says Margolis. He characterizes his company — active nationwide in venue operations, festivals, artist management, touring and more — as an "all hands on deck" operation. "I actually slung some drinks in Walla Walla at an Aaron Lewis concert," he says.
Increased costs mean it’s essential to run the leanest operation possible while maintaining quality. Margolis recalls the landscape when live music started coming back in 2022. "Vans and buses: everything was running out, even rental cars," he remembers. "And everything — generators, lighting rigs, staging rigs – was now 20-30 percent more expensive, because everybody was spread so thin."
But like many in the business, Margolis simply made the best of things. "Personally, I was excited to be on the ground again," he says. "I wanted to be around people."
After a nearly overwhelming surge of music artists getting back into live performance, he says that he is seeing a "more methodical" mindset taking hold. That compares to how he characterizes 2022: "Throw it all against the wall: we’re going everywhere!"
Read more: Beyond Coachella: 10 Smaller Festivals Beloved For Their Homegrown Vibes & Huge Lineups
Another new wrinkle: proposed rule changes by the United States Citizenship and Immigration Services (USCIS) would increase the costs to international musicians of obtaining a U.S. visa by as much as 260 percent. "The more these policies are made, the harder it is for us to share our music,” says Sampa the Great. The Zambian singer/songwriter and rapper notes that the proposed changes will hit independent artists especially hard: "Touring is the only way our music gets heard globally."
Such across-the-board cost increases can mean that some international artists have to have tough conversations. If not through touring, Sampa the Great wonders, "How else do we connect with the people who support our music? And how else do we independent artists sustain our careers making music?"
Schilling admits that during the worst of the shutdown, he thought about retiring — and so did one of his biggest clients. Skynyrd began a farewell tour in 2018, which was ultimately cut short by the pandemic, prompting serious soul searching. "When everyone’s livelihood was ripped out from under them, they decided 'We want to go out on our own terms.'" This year’s tandem tour with ZZ Top puts things right, Schilling adds.
That kind of thinking is widespread among the professionals who remain in the game post-COVID. From many working as venue owners to tour managers to crew to artists, the chance to get back on the road outweighs the challenges that they will inevitably encounter. There are many career paths easier than working in the live music industry, but few can compare with its rewards.
Changes Backstage And Post-Show
Before the pandemic, many touring artists arranged meet-and-greet sessions before or after their shows. They provided an opportunity for interaction between fans and artists, and represented an additional revenue stream for the artists. During the pandemic era, those sessions disappeared, even for the new shows that could still take place. Today, even while enforced social distancing has largely disappeared, the state of meet-and-greets is not what it was.
"My last three artists aren’t doing meet-and-greets, because there's still that concern of COVID," says David Norman, a longtime promoter, tour director, manager and accountant currently on tour with Evanescence; his past clients have included Prince, John Fogerty, Earth Wind & Fire, Green Day, Alicia Keys, Tyler, the Creator and many others.
Norman points out that his artists take a financial hit by eliminating the meet-and-greets. "But it’s better to be safe than sorry," he says, noting that a musician who tests positive for COVID can "shut down [performances] for weeks. Then you have to reroute [the tour], and refund money to people who aren’t able to come to rescheduled shows."
Others take a different approach. "Lynyrd Skynyrd will do meet-and-greets," says Schilling, adding that his team "wants to get back to as normal as we possibly can, as fast as we possibly can." André Cholmondeley is a musician, longtime tour manager and tech support professional who worked as guitar tech for Yes guitarist Steve Howe.
Before 2020, "if you bought the meet-and-greet package, you could shake their hands," he says. "There were lots of hugs and pictures." Now the experience involves more waving and fist-bumping. Foreigner, meanwhile, has recently swapped meet-and-greets for Q&A sessions. “Everybody has a great time, and the band is not bored with it because it's different every night," says Phil Carson, the band's Tour Manager.
Life away from the audience has changed, too.
"One major change across the board is the huge difference in catering," says Cholmondeley, who has recently toured with Pat Metheny and Ani DiFranco. Before COVID, touring artists and their crews would typically find a buffet backstage. "We order a lot more food now," Cholmondeley explains. "You get a couple of menus texted to you each day."
Carson notes that the band has found an alternative solution that works for them. "Our singer Kelly Hansen is a chef who won an episode of Food Network’s 'Chopped,'" he says with pride. "He's got a whole kitchen range on our tour bus. He makes breakfast, he makes tacos after the show."
Carson readily admits that such an approach stands in sharp contrast to rock‘n’roll road dining in the ‘70s. "Back then," he says with a hearty laugh, "it was a few lines of coke and a bottle of Jack Daniel’s!"
Bridging The Gap
Beginning in March 2020, the cancellations and disruptions brought upon by the pandemic reverberated throughout the live music industry. But as the business sector enters the third quarter of 2023, the focus is once again on the future, and guarded optimism is the prevailing perspective.
Festival season is officially underway, with Coachella wrapping up two weekends of massive-scale excitement, and a host of other events slated throughout the summer promising an active several months for touring musicians and crews. Taylor Swift's Eras tour is selling out fast, while Beyoncé's Renaissance tour has only just begun (to much fanfare, as expected). It seems as if touring as we once knew it is falling back into place.
Even with her focus on recording — she counts two albums, an EP, two mixtapes and nearly 30 singles — Sampa the Great emphasizes the appeal of live music for both audience and entertainer.
"Performing is the best way to connect with an audience," she says. "You're translating your music from audio to something visual, something physical. It bridges that gap from just hearing an artist or seeing them on social [media] to actually experiencing the artist."
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